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BTI #137: My Entrepreneurial Journey with Kathleen Apodaca

Beyond the Image Podcast

Release Date: 09/25/2020

BTI #391: When Should Entrepreneurs Speak Up on Social Issues show art BTI #391: When Should Entrepreneurs Speak Up on Social Issues

Beyond the Image Podcast

I know I’ve needed to record this specific episode for quite some time. Which is naturally why I’ve put it off for as long as I possibly could.   My hope is that we can proceed and do this together.  “In the last few years alone, there have been ample opportunities for businesses and brand leaders to become activists; to speak up in a professional capacity about social issues.” IN THIS EPISODE The leaked SCOTUS document on May 3 and what happened last week. What we, as business owners, can do. When to speak up and get involved. What 65% of consumers want to see...

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BTI #390: No. 1 Area to Focus on in Business show art BTI #390: No. 1 Area to Focus on in Business

Beyond the Image Podcast

Let’s be honest, it can be a little daunting to start and run a business. One of the most stressful components of being an entrepreneur and running something that you founded, is the overwhelming and sometimes crippling weight of the sheer mass of decisions that we have to wade through. Should I focus on lead generation or client nurturing? Should I be investing in Facebook ads or should I run a PR campaign?   What I’m sharing with you today is the number one area I want you to focus your efforts and energy on for the remainder of this year and going into next year and why. “Stop...

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BTI #389: Creating Cult-Like Customers with Bebe Roxana show art BTI #389: Creating Cult-Like Customers with Bebe Roxana

Beyond the Image Podcast

My guest today is Bebe Roxana. She is the founder and owner of Cult of Coquette. Bebe was actually the first commercial client that ever hired me to shoot advertisements for them and today we are diving into her journey from owning a brick and mortar business to launching her own fashion line exclusively online.   “You never get a second chance for a first impression.” IN THIS EPISODE Bebe’s story and how it all started. What it means to be intentionally vegan. The strategy behind Bebe’s beginnings and how she made it through the 2008 recession. Employees and entrepreneurs. The...

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BTI #388: How to Piss Off A Photographer show art BTI #388: How to Piss Off A Photographer

Beyond the Image Podcast

Can I share a secret with you? We’ve been in touch for awhile and I’ve been communicating with you for a couple years. We’ve established some trust and rapport. Let’s keep this between us.   The truth is, clients sometimes can really suck. I probably shouldn’t say that, but it’s true. And that’s what we’re going to talk about today; how to piss off a photographer. IN THIS EPISODE Things people say to photographers that will piss them off. Reflecting on the lies within these statements. Sharing perspective from a photographer’s point of view. Why not saying these...

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BTI #387: New Book Launch show art BTI #387: New Book Launch

Beyond the Image Podcast

What an incredible past 36 hours it has been! And in that 36 hours, I’ve only slept for 6 of them. The reason being, yesterday morning I received a notification that my brand new book, Fit Business Online: Establish, Market and Profit from Your Brand in the Fitness Industry, became available.   Within 24 hours, this book hit 3 best seller lists on Amazon. My deepest thanks go out to all those who have picked up a copy, posted and shared about it.   In this episode, I am sharing a fuller picture of the context around the making of this book. “I wanted to make sure that this...

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BTI #386: How to Make More Money show art BTI #386: How to Make More Money

Beyond the Image Podcast

You don’t want money that jiggle jiggles, you want money that folds.  In today’s episode, we are going to talk about making more money. “You can lose a quarter of your clients and make more money.” IN THIS EPISODE How to increase your revenue with your current offerings. Why charging a premium price will actually help your business, even if you lose clients. Adding to your revenue portfolio when you need to sell a client. Turning customers into evangelists. Increasing the number of leads you’re getting. Reverse engineering your income goals. The 2 mistakes we make in...

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BTI #385: What People Actually Buy show art BTI #385: What People Actually Buy

Beyond the Image Podcast

Today, we’re going to talk about what people actually buy and unfortunately for many, it may not be what you are selling. “What we purchase actually says a lot about us.” IN THIS EPISODE What your purchases actually symbolize and what they mean to you. Shifting your focus on how and what you really sell. What are individuals purchasing? Connect with James  Website: Instagram: Text me marketing questions @: 480-605-3254  Share this podcast with a friend and remember to leave a 5-star review!  For more, visit

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BTI #384: Avoiding Social Media Burnout show art BTI #384: Avoiding Social Media Burnout

Beyond the Image Podcast

After being online for the past 30 years, I can tell you it’s easy to get burnout from being online. Today, we’re diving into social media fatigue.   “You do not need to be accessible 24/7.” IN THIS EPISODE How social media fatigue negatively affects us as entrepreneurs. 5 things we can do to help alleviate this online fatigue. Being present where your audience is. Scrolling with purpose. Permission to stop. Connect with James  Website: Instagram: Text me marketing questions @: 480-605-3254  Share this podcast with a friend and remember to leave a 5-star...

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BTI #383: Creating Ads Worth Remembering with Jelena Kolomejac show art BTI #383: Creating Ads Worth Remembering with Jelena Kolomejac

Beyond the Image Podcast

My guest today is Jelena Kolomejac, she’s the art director for Deutsch LA. We discuss her career as well as what makes modern ads that stand out. “The idea is the most important thing. If your idea is really bad but it looks really good, it doesn’t guarantee anything.” IN THIS EPISODE What drove Jelena into her current path. Clarity in what you truly want to focus on. Jingles that made an impact and why. Studying advertising versus actually working in the field. Where things are being advertised now. Why the idea is the most important and how to maximize it. Celebrities in ads,...

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BTI #382: Why You Should Quit show art BTI #382: Why You Should Quit

Beyond the Image Podcast

I’ve been called a lot of things, but surprisingly, I have not been called a quitter. But in thinking about it, perhaps I should be called a quitter. I quit a job at Safeway because my manager wanted me to work every closing shift every single week. I quit selling crappy diamond rings at a mall outlet because eventually I would’ve been fired. I quit working on a farm moving bales of hay. There were quite a few other things I quit as well. Make sure you tune in to hear them all.   But today, we are going to talk about why you should be a quitter. “It’s about quitting the wrong...

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More Episodes

Welcome back to our newest segment on the Beyond the Image Podcast, My Entrepreneurial Journey! Each week we will feature the story of an inspiring entrepreneur who is currently in the trenches with you, our listeners, as they share their insights and lessons learned.

Our fourth story features Kathleen Apodaca who realized that if your dreams don't scare you - then they simply are not big enough dreams. She started attending our annual FITposium conference, was one of the first people to sign up for our Get Amped Mastermind and leveraged the community she cultivated to create a massive launch of her own program Turn Up Tone Up!

Connect with Kathleen on Instagram @KathleenJaneFit or her website KathleenJaneFit.com

Be sure to subscribe to Beyond the Image to get updates on our bi-weekly podcast designed for you the entrepreneur!

Also passes are now available for our annual FITposium conference happening October 1-3 all online! Get access to the best educators, amazing networking opportunities and unparalleled media castings exclusively at FITposium.com