BTI #137: My Entrepreneurial Journey with Kathleen Apodaca
Release Date: 09/25/2020
Should You Photograph for Magazines?
Beyond the Image Podcast
Once considered the pinnacle of photographic achievement, shooting for magazines has drastically changed. In this episode of Beyond the Image, I’m pulling back the curtain on what the editorial landscape really looks like today—shrinking budgets, sponsored content replacing original stories, and the loss of creative control that once made editorial work so fulfilling. So the big question: Is it still worth it? I’ll unpack my own experiences, what’s changed over the past decade, and the real reasons I still occasionally say yes to a magazine job—along with why you might want to think...
info_outline
Do Celebrity Shoots Actually Help Your Portfolio?
Beyond the Image Podcast
On the surface, shooting celebrities or high-profile athletes seems like a golden ticket to a stronger portfolio. But here’s the truth: it’s not the name—it’s the image. In this episode, I break down the myth that photographing celebrities or athletes will instantly elevate your brand. I share stories from my own career—including a high-caliber shoot with first-round NFL draft pick Beanie Wells, and a less-than-stellar session with actors Eric Bana and Joel McHale—and explain why editors don’t care who is in your photo if the quality isn’t there. You’ll also learn what...
info_outline
What’s in My Camera Bag for On-Location Shoots
Beyond the Image Podcast
After photographing over 800 magazine covers and producing countless brand campaigns, James Patrick knows the one thing that separates pros from pretenders: being prepared. In this episode of Beyond the Image, James opens up his on-location camera bag and breaks down the exact gear he brings to every shoot—and why it earns a spot. From the two camera bodies that serve distinct roles to the lenses, lighting, and accessories that keep shoots running smoothly, you’ll learn what’s mission-critical, what’s overrated, and how to build a lean, effective kit that performs under pressure....
info_outline
Projects I Thought Would Make Or Break My Career
Beyond the Image Podcast
Here are proejcts I was convinced would make (or break) my career as a photographer. The truth is - they didn't do either. This is about the culmination of our efforts. https://jamespatrick.com/
info_outline
Awful Way to Get New Clients as a Photographer
Beyond the Image Podcast
I recently experienced one of the worst, if not THE WORST, attempts at marketing and busienss develiopment from a photogarpher I think I have ever seen. But what I did about it may shock you even more. This episode is all about client relationships. How to establish them. How to build them. and most importantly - how to maintain them. https://jamespatrick.com/
info_outline
5 Ways to Make More Money as a Photographer
Beyond the Image Podcast
Last week we hosted our annual photo marketing roundtable here at The Hive Studios in Phoenix, Arizona. At this event, a handful of creative professionals (photographers and videographers) sat around together to discuss ideas, strategies, complications and breakthroughs in their business as business owners. Through the course of this discussion - there were 5 main areas that were brought up as important means to generate additional and predictable revenue as a creative professional. Connect with me https://jamespatrick.com/
info_outline
Is Peerspace Going to Get Too Expensive?
Beyond the Image Podcast
Peerspace is a brokerage site used for short-term rentals for photo shoots, video productions, events, podcasts, meetings and the like. Historically, Peerspace made their revenue by taking a percentage off of every single booking done through their website. However, recently Peerspace has instituted a bidding system which allows location managers to pay to have their spaces ranked higher in the site's search algorithm. What will this do for renters? What will this do for location managers? Short answer; things are likely to get more expensive for everyone. https://jamespatrick.com/
info_outline
Biggest Marketing Mistake Photographers Make
Beyond the Image Podcast
There is one mistake that I've seen photographers, videographers and creatives make over the course of my 20+ year career. This mistake is often what separate photographers who build sustainable and thriving businesses versus those who continue to have peaks and valleys and often find themselves struggling to bring in new business. For those in Arizona - we are hosting a photo marketing roundtable on May 22nd at The Hive Studios in Phoeninx, Arizona. RSVP at
info_outline
Why Photographers are Toxic
Beyond the Image Podcast
Let's face it - if you expand the timeline long enough - you're going to find there is quite a fair amount of toxicity within the photography community. From jealousy to envy to downright aggressive competition - no one is immune from it. So let's break down the actual sources behind the toxic traits of so many creatives and how we can navigate it better as a community. https://jamespatrick.com/
info_outline
Biggest Mistakes Photographers Make in Lighting Subjects
Beyond the Image Podcast
I want to be clear, right off the top, that I have personally made every single one of these mistakes myself in my 20+ year career. The goal is not to shame photograpehrs for making the mistakes that all of us have made - but to shed light (that is a well-placed pun) on these misconcepts, misunderstandings and mistakes so that we can continue to learn and improve on our craft as creative professionals. https://jamespatrick.com/
info_outlineWelcome back to our newest segment on the Beyond the Image Podcast, My Entrepreneurial Journey! Each week we will feature the story of an inspiring entrepreneur who is currently in the trenches with you, our listeners, as they share their insights and lessons learned.
Our fourth story features Kathleen Apodaca who realized that if your dreams don't scare you - then they simply are not big enough dreams. She started attending our annual FITposium conference, was one of the first people to sign up for our Get Amped Mastermind and leveraged the community she cultivated to create a massive launch of her own program Turn Up Tone Up!
Connect with Kathleen on Instagram @KathleenJaneFit or her website KathleenJaneFit.com
Be sure to subscribe to Beyond the Image to get updates on our bi-weekly podcast designed for you the entrepreneur!
Also passes are now available for our annual FITposium conference happening October 1-3 all online! Get access to the best educators, amazing networking opportunities and unparalleled media castings exclusively at FITposium.com