BTI #137: My Entrepreneurial Journey with Kathleen Apodaca
Release Date: 09/25/2020
BTI # 492: 5 Most Important Marketing Questions to Ask
Beyond the Image Podcast
5 Most Important Marketing Questions to Ask Hosted by: James Patrick Today, we’re talking about the 5 most important questions you should be asking in relation to your marketing and your sales. Ultimately, it’s not just the asking of these questions but also finding the answers to these questions. “Where can you position yourself in front of your target audience?” IN THIS EPISODE 5 questions you need to ask and answer. How to develop the right messaging. Getting in front of your target audience. Why you need to find your USP. 3 ways...
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BTI # 491: 3 Things You Need to Know About Magazines Before Pitching
Beyond the Image Podcast
3 Things You Need to Know About Magazines Before Pitching Hosted by: James Patrick When it comes to trying to get published, there are three critically important things that you need to know about media outlets before you ever send off your first pitch. Today, let’s talk about these 3 things and why they’re important. “Are these your prospective clients?” IN THIS EPISODE 3 things to know before pitching. The reasons you need to know these things before pitching. The first question you want to ask yourself. Why you need to know the date and the details of the...
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BTI # 490: Should you Pay to Get Published? - Live Coaching
Beyond the Image Podcast
Should You Pay to Get Published? - Live Coaching Hosted by: James Patrick Welcome to another live weekly coaching call. Every week, James will be picking a topic to dive into so you can ask questions specifically about the topic. Then at the end, you can ask any questions you have. Today’s topic that we are diving into is should you be paying to get published? “I don’t want you to believe that paying for media features is the only way to generate leads for your brand or for your business.” IN THIS EPISODE Earned media vs. paid media. The ROI of paid media. Why...
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BTI # 489: Stand Out on Social Media with Regina Lawrence
Beyond the Image Podcast
Stand Out on Social Media with Regina Lawrence Hosted by: James Patrick What we want to dive into today is one of the things that not only mystifies but also frustrates so many of our listeners; all things social media. My guest today is Regina Lawrence. She is the founder and owner of All Things Social Media, a marketing agency. “Stop being the consumer.” IN THIS EPISODE The role social media plays in an entrepreneur’s life. What social media was originally intended for. How to reset and refocus your intentions. What’s stopping...
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BTI # 488: Am I Good Enough to Get Published?
Beyond the Image Podcast
Am I Good Enough to Get Published? Hosted by: James Patrick A question that comes up fairly often when it comes to getting published is, “Am I even good enough to get published?” or “Who am I to get published?” Perhaps this is something that you have thought or considered. Let’s talk about why you are. “The majority of earned media features are for individuals like you.” IN THIS EPISODE Two misconceptions about getting published. Do you have to be a celebrity to get published? The difference between those who are getting published and those who...
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BTI # 487: Red Flags of Prospective Clients - Live Coaching
Beyond the Image Podcast
Red Flags of Prospective Clients - Live Coaching Hosted by: James Patrick Welcome to another live weekly coaching call. Every week, James will be picking a topic to dive into so you can ask questions specifically about the topic. Then at the end, you can ask any questions you have. Today’s topic that we are diving into is red flags that you need to watch out for and the warning signs you need to be aware of when it comes to proposing your services to prospective clients. “These red flags are warning signs of what will become a toxic professional...
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BTI # 486: Chef Robert Irvine on Overcoming the Impossible
Beyond the Image Podcast
Chef Robert Irvine on Overcoming the Impossible Hosted by: James Patrick My guest today is Chef Robert Irvine, you’ll recognize him from the hit TV show, Restaurant Impossible. He’s also the author of the brand new book, Overcoming Impossible. “If one ingredient of that recipe is not in there, the magic doesn’t happen.” IN THIS EPISODE The inspiration behind Chef Robert’s decision to dive into business and self-improvement. What Chef Robert’s new book is about and why. The importance of failure. How ego impacts people. Listening to the people you’re...
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BTI # 485: Three Reasons to Land Media Features
Beyond the Image Podcast
Three Reasons to Land Media Features Hosted by: James Patrick I say a lot that getting published or earned media is the fastest and most effective way to grow your business. But when we think about getting published, what are the specific reasons you want to land media features and how do these reasons support you and your business? Today, let’s talk about 3 reasons why you want to get published, “It is impossible to grow a business unless people know you exist.” IN THIS EPISODE The 3 reasons to land media features. How these reasons support your brand. What earned...
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BTI # 484: How to Launch Your Own Podcast - Live Coaching
Beyond the Image Podcast
How to Launch Your Own Podcast - Live Coaching Hosted by: James Patrick Welcome to another live weekly coaching call. Every week, James will be picking a topic to dive into so you can ask questions specifically about the topic. Then at the end, you can ask any questions you have. This week, we’re talking about how to launch your own podcast. “Once consistency is gone, your audience is gone.” IN THIS EPISODE The gear and software you will need. How to host your show and where to do that. Naming your podcast. Branding and marketing assets you will need. ...
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BTI # 483: How to Write to Sell with Scott Keyser
Beyond the Image Podcast
How to Write to Sell with Scott Keyser Hosted by: James Patrick The topic we’re going to be diving into today is one that comes up a lot as I’m working with clients and at our events. It comes up whenever we are talking about the language and copy they are using on their websites and sales pages, along with the language they are using in their media pitches. My guest is Scott Keyser, he is the writing guy himself. “We need to use the school that we find easiest to help us with the school we find hardest,” IN THIS EPISODE Scott’s story and how he fell...
info_outlineWelcome back to our newest segment on the Beyond the Image Podcast, My Entrepreneurial Journey! Each week we will feature the story of an inspiring entrepreneur who is currently in the trenches with you, our listeners, as they share their insights and lessons learned.
Our fourth story features Kathleen Apodaca who realized that if your dreams don't scare you - then they simply are not big enough dreams. She started attending our annual FITposium conference, was one of the first people to sign up for our Get Amped Mastermind and leveraged the community she cultivated to create a massive launch of her own program Turn Up Tone Up!
Connect with Kathleen on Instagram @KathleenJaneFit or her website KathleenJaneFit.com
Be sure to subscribe to Beyond the Image to get updates on our bi-weekly podcast designed for you the entrepreneur!
Also passes are now available for our annual FITposium conference happening October 1-3 all online! Get access to the best educators, amazing networking opportunities and unparalleled media castings exclusively at FITposium.com