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BTI #137: My Entrepreneurial Journey with Kathleen Apodaca

Beyond the Image Podcast

Release Date: 09/25/2020

BTI # 494: Pricing Tiers You Should Have - Live Coaching show art BTI # 494: Pricing Tiers You Should Have - Live Coaching

Beyond the Image Podcast

Pricing Tiers You Should Have - Live Coaching  Hosted by: James Patrick   Welcome to another live weekly coaching call. Every week, James will be picking a topic to dive into so you can ask questions specifically about the topic. Then at the end, you can ask any questions you have.   Today, we’re going to be talking about pricing tiers you should be having as well as some amazing opportunities that we have for you.    “You can’t build a business if no one knows you exist.” IN THIS EPISODE A casting for Ricochet Magazine and how to qualify.  ...

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BTI # 493: Biggest Mistakes When Pitching - Live Coaching show art BTI # 493: Biggest Mistakes When Pitching - Live Coaching

Beyond the Image Podcast

Biggest Mistakes When Pitching - Live Coaching  Hosted by: James Patrick   Welcome to another live weekly coaching call. Every week, James will be picking a topic to dive into so you can ask questions specifically about the topic. Then at the end, you can ask any questions you have.   In today’s live coaching, we are going to be talking about the top mistakes individuals make when they are trying to get published or when they are pitching to magazines. “Pitching is not a one-time thing, it’s an ongoing process.” IN THIS EPISODE The most egregious mistakes you may...

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BTI # 492: 5 Most Important Marketing Questions to Ask show art BTI # 492: 5 Most Important Marketing Questions to Ask

Beyond the Image Podcast

5 Most Important Marketing Questions to Ask  Hosted by: James Patrick   Today, we’re talking about the 5 most important questions you should be asking in relation to your marketing and your sales. Ultimately, it’s not just the asking of these questions but also finding the answers to these questions.  “Where can you position yourself in front of your target audience?” IN THIS EPISODE 5 questions you need to ask and answer.  How to develop the right messaging.  Getting in front of your target audience.  Why you need to find your USP. 3 ways...

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BTI # 491: 3 Things You Need to Know About Magazines Before Pitching show art BTI # 491: 3 Things You Need to Know About Magazines Before Pitching

Beyond the Image Podcast

3 Things You Need to Know About Magazines Before Pitching Hosted by: James Patrick   When it comes to trying to get published, there are three critically important things that you need to know about media outlets before you ever send off your first pitch. Today, let’s talk about these 3 things and why they’re important. “Are these your prospective clients?” IN THIS EPISODE 3 things to know before pitching. The reasons you need to know these things before pitching. The first question you want to ask yourself. Why you need to know the date and the details of the...

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BTI # 490: Should you Pay to Get Published? - Live Coaching show art BTI # 490: Should you Pay to Get Published? - Live Coaching

Beyond the Image Podcast

Should You Pay to Get Published? - Live Coaching Hosted by: James Patrick   Welcome to another live weekly coaching call. Every week, James will be picking a topic to dive into so you can ask questions specifically about the topic. Then at the end, you can ask any questions you have.   Today’s topic that we are diving into is should you be paying to get published? “I don’t want you to believe that paying for media features is the only way to generate leads for your brand or for your business.” IN THIS EPISODE Earned media vs. paid media. The ROI of paid media. Why...

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BTI # 489: Stand Out on Social Media with Regina Lawrence show art BTI # 489: Stand Out on Social Media with Regina Lawrence

Beyond the Image Podcast

Stand Out on Social Media with Regina Lawrence Hosted by: James Patrick   What we want to dive into today is one of the things that not only mystifies but also frustrates so many of our listeners; all things social media.    My guest today is Regina Lawrence. She is the founder and owner of All Things Social Media, a marketing agency.  “Stop being the consumer.” IN THIS EPISODE The role social media plays in an entrepreneur’s life.  What social media was originally intended for.  How to reset and refocus your intentions.  What’s stopping...

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BTI # 488: Am I Good Enough to Get Published? show art BTI # 488: Am I Good Enough to Get Published?

Beyond the Image Podcast

Am I Good Enough to Get Published?  Hosted by: James Patrick   A question that comes up fairly often when it comes to getting published is, “Am I even good enough to get published?” or “Who am I to get published?”   Perhaps this is something that you have thought or considered. Let’s talk about why you are. “The majority of earned media features are for individuals like you.” IN THIS EPISODE Two misconceptions about getting published. Do you have to be a celebrity to get published? The difference between those who are getting published and those who...

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BTI # 487: Red Flags of Prospective Clients - Live Coaching show art BTI # 487: Red Flags of Prospective Clients - Live Coaching

Beyond the Image Podcast

Red Flags of Prospective Clients - Live Coaching  Hosted by: James Patrick   Welcome to another live weekly coaching call. Every week, James will be picking a topic to dive into so you can ask questions specifically about the topic. Then at the end, you can ask any questions you have.   Today’s topic that we are diving into is red flags that you need to watch out for and the warning signs you need to be aware of when it comes to proposing your services to prospective clients.  “These red flags are warning signs of what will become a  toxic professional...

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BTI # 486: Chef Robert Irvine on Overcoming the Impossible show art BTI # 486: Chef Robert Irvine on Overcoming the Impossible

Beyond the Image Podcast

Chef Robert Irvine on Overcoming the Impossible Hosted by: James Patrick My guest today is Chef Robert Irvine, you’ll recognize him from the hit TV show, Restaurant Impossible. He’s also the author of the brand new book, Overcoming Impossible.  “If one ingredient of that recipe is not in there, the magic doesn’t happen.” IN THIS EPISODE The inspiration behind Chef Robert’s decision to dive into business and self-improvement. What Chef Robert’s new book is about and why. The importance of failure. How ego impacts people. Listening to the people you’re...

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BTI # 485: Three Reasons to Land Media Features show art BTI # 485: Three Reasons to Land Media Features

Beyond the Image Podcast

Three Reasons to Land Media Features Hosted by: James Patrick   I say a lot that getting published or earned media is the fastest and most effective way to grow your business. But when we think about getting published, what are the specific reasons you want to land media features and how do these reasons support you and your business? Today, let’s talk about 3 reasons why you want to get published, “It is impossible to grow a business unless people know you exist.” IN THIS EPISODE The 3 reasons to land media features. How these reasons support your brand. What earned...

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Welcome back to our newest segment on the Beyond the Image Podcast, My Entrepreneurial Journey! Each week we will feature the story of an inspiring entrepreneur who is currently in the trenches with you, our listeners, as they share their insights and lessons learned.

Our fourth story features Kathleen Apodaca who realized that if your dreams don't scare you - then they simply are not big enough dreams. She started attending our annual FITposium conference, was one of the first people to sign up for our Get Amped Mastermind and leveraged the community she cultivated to create a massive launch of her own program Turn Up Tone Up!

Connect with Kathleen on Instagram @KathleenJaneFit or her website KathleenJaneFit.com

Be sure to subscribe to Beyond the Image to get updates on our bi-weekly podcast designed for you the entrepreneur!

Also passes are now available for our annual FITposium conference happening October 1-3 all online! Get access to the best educators, amazing networking opportunities and unparalleled media castings exclusively at FITposium.com