BTI #137: My Entrepreneurial Journey with Kathleen Apodaca
Release Date: 09/25/2020
Why Photographers are Toxic
Beyond the Image Podcast
Let's face it - if you expand the timeline long enough - you're going to find there is quite a fair amount of toxicity within the photography community. From jealousy to envy to downright aggressive competition - no one is immune from it. So let's break down the actual sources behind the toxic traits of so many creatives and how we can navigate it better as a community. https://jamespatrick.com/
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Biggest Mistakes Photographers Make in Lighting Subjects
Beyond the Image Podcast
I want to be clear, right off the top, that I have personally made every single one of these mistakes myself in my 20+ year career. The goal is not to shame photograpehrs for making the mistakes that all of us have made - but to shed light (that is a well-placed pun) on these misconcepts, misunderstandings and mistakes so that we can continue to learn and improve on our craft as creative professionals. https://jamespatrick.com/
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You Bid Too Low, Now What?
Beyond the Image Podcast
You were asked by a client to bid on a project and either intentionally or unintentionally they did not give you all of the information you need to accurate prepare an estimate that fully reflects your services and value. Bluntly - you underbid. So what do you do? In this episode of the Beyond the Image podcast, host James Patrick deconstructs how to prevent this scenario from happening to begin with as well as suggestions on how to navigate it with clients should the situation arise. https://jamespatrick.com/
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Stop Chasing THESE TYPES of Clients
Beyond the Image Podcast
Photographers - there are two types of clients we need to STOP chasing. Clients who don't have money. Clients who don't want to spend money. Instead - let's focus on how we find clients who do have the purchasing power and purchasing assets to support our creative endeavors. https://jamespatrick.com/
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Why Your Social Media Sucks
Beyond the Image Podcast
Social media was never particularly easy - but it sure was a lot simpler. The way to achieve engagement has completely shifted (and we've lost count how many times that has happened). In this episode of the Beyond the Image podcast - we dive into what needs to happen on your social channels now based upon how audiences are consuming content. https://jamespatrick.com/
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Make Better Photo Bids & Proposals
Beyond the Image Podcast
If all you are sending a prospective client is an estimate sheet - then you are drastically under-selling yourself as a creative. In this episode of the Beyond the Image podcast - I dive into my strategy for crafting and desgining well curated proposals that I send to clients when bidding. https://jamespatrick.com/
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Should Photographers Niche?
Beyond the Image Podcast
In today's episode we answer the question "should photographers niche?" YUP! Yup they absolutely should! In this episode of Beyond the Image, host James Patrick dives into why photographers should carve out their specialty and unique selling proposition as well as unpacking the biggest fear they have when it comes to niching down. If I niche down, then I won't get hired for other work again! The reality is - that simply is not true! https://jamespatrick.com/
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Should Photographers Also Do Video?
Beyond the Image Podcast
In this episode we answer the question; should photographers also provide video services to clients? Overwhelmingly yes! Without question. Either they need to learn how to construct and deliver video files - or it is important for them to form a partnership with a videographer to offer their services to clients. Client demand for video assets has only been increasing exponentially. In order for a creative professional to stay competitive - they have to find ways to meet client demands and expectations in today's marketplace. https://jamespatrick.com/
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I Got Hired With ZERO Experience
Beyond the Image Podcast
I've been hired to do a handful of gigs over the last three decades with zero experience. Everything from selling wedding rings to modeling for an off campus student housing complex. But what is even more intense is the fact that I built a photography career over 20 decades having no prior experience. That I built a podcast from the ground up never having spoken into a microphone before. That I created not one, but two, best selling books having never published a book prior. This is not to say that mistakes were not made or that I did not often fail (I did, a lot). But I never allowed a lack...
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Independent Publishers Taking a Dump
Beyond the Image Podcast
As traditional print media scrambles to find firm ground despite crumbling atrophy - the thing I was still so excited about and hopeful for as a creative was the rapid emergence of unique, fresh, bold and innovative independent publishers. Sure, independent publishers have smaller budgets (if any) and the audiences are certainly a bit more finite. But also, there is far less overhead, the audiences are hyper focused and there is more bandwidth for creative exploration. Unfortunately… the same greed, which has been eradicating traditional publishers is now infecting...
info_outlineWelcome back to our newest segment on the Beyond the Image Podcast, My Entrepreneurial Journey! Each week we will feature the story of an inspiring entrepreneur who is currently in the trenches with you, our listeners, as they share their insights and lessons learned.
Our fourth story features Kathleen Apodaca who realized that if your dreams don't scare you - then they simply are not big enough dreams. She started attending our annual FITposium conference, was one of the first people to sign up for our Get Amped Mastermind and leveraged the community she cultivated to create a massive launch of her own program Turn Up Tone Up!
Connect with Kathleen on Instagram @KathleenJaneFit or her website KathleenJaneFit.com
Be sure to subscribe to Beyond the Image to get updates on our bi-weekly podcast designed for you the entrepreneur!
Also passes are now available for our annual FITposium conference happening October 1-3 all online! Get access to the best educators, amazing networking opportunities and unparalleled media castings exclusively at FITposium.com