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BTI #137: My Entrepreneurial Journey with Kathleen Apodaca

Beyond the Image Podcast

Release Date: 09/25/2020

Creating Your Style as a Photographer show art Creating Your Style as a Photographer

Beyond the Image Podcast

When we think about creating our style as a photographer (or any creative professional) what we intially think is that we have to niche down who our core market is and the type of work we will be focusing on. And we are not wrong to think that. But surprisingly, there is actually a tremendous amount more we can do to define our style as a creative. In this episode of the Beyond the Image podcast, host James Patrick discusses a myriad of ways that photographers, videographers and fellow creatives can begin the process of defining and carving out their unique style to help them stand out from...

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Camera Settings for Various Situations show art Camera Settings for Various Situations

Beyond the Image Podcast

In this episode of The Beyond the Image podcast, host James Patrick reviews his recomended camera settings for a variety of various situational photo shoots. From in studio portraits to on location action photos to window lit natural light photos. James reviews each scenario and gives his recommended settings for ISO, f-stop and shutter speed. In addition, James reviews recommended camera settings to help work more efficiently when doing your photo shoots. Connect with James at JamesPatrick.com or IG @JPatrickPhoto

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Questions to Ask Before Pricing Your Photography Services show art Questions to Ask Before Pricing Your Photography Services

Beyond the Image Podcast

"What do you charge" is a quesiton that can immediately generate a lot of panic for any photorapher. The fear is that the client is immediately trying to frame your pricing so they can find a potentially cheaper service provider. And likely, you may not be wrong. But what about those times when a genuine client approaches you with a real project? How do you help ensure you are best equipped with all of the right information to help you make an accurate price proposal and bid so you ultimately win more work? In this episode I talk about specific questions you should consider asking your...

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Best & Worst Photo Gear show art Best & Worst Photo Gear

Beyond the Image Podcast

In over two decades as a professional photographer, I've spent more than I will ever admit on photo gear. From cameras to lenses, from modifiers to lights, from tripods to c-stands and from computers to editing softwares. In this episode of Beyond the Image, I spill the tea on all my favorite pieces of gear I've ever purchased as well as all of the items I wish I could get my money back on. Have you bought and loved or purchased and regretted any of these items? Connect with James Patrick  

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Are Magazines Screwed? show art Are Magazines Screwed?

Beyond the Image Podcast

Short answer: VERY I've spent over 20 years working in print media and even own two magazines. So you can say I have a vested interest in this topic and this industry. I want to deep dive into how magazines got themselves into the hole they have with subscribers and with advertisers. Also I will explore what, if anything, magazine publisher's can do to help salvage (or even save) the industry. You can listen to the Beyond the Image podcast wherever you get your episodes. Connect with me on Instagram @JPatrickPhoto or my website www.JamesPatrick.com

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How to Take Good Photos of Bad Subjects show art How to Take Good Photos of Bad Subjects

Beyond the Image Podcast

Today, we’re talking about how to get good photos of bad subjects. When I say bad subjects, I don’t mean they’re bad people. What I mean is, they’re just not great on camera.  “Regardless of how bad someone thinks they are on camera, it’s our job as photographers to make something great. And if not great, to make something usable.” IN THIS EPISODE   Are most subjects good on camera? Why you should communicate and give direction to your subjects.  The power of preset ideas and having a visual representation on set.  Starting safe instead of ending...

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Protect Your Photo Business show art Protect Your Photo Business

Beyond the Image Podcast

Today, we’re talking about bad actors or bad faith clients. These are clients who could potentially be trying to rip off your business, steal from you and try to take advantage of you as a small business owner.  “This can be, not only financially detrimental, it can be emotionally taxing.” IN THIS EPISODE   Certain situations James has had in his businesses with bad actors.  Things you can do as a photographer to protect yourself and your business.  What a contract actually does.  The power of saving all your communication.  Why you should...

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WWE VP of Photography Brad Smith show art WWE VP of Photography Brad Smith

Beyond the Image Podcast

Welcome to the relaunch of the Beyond the Image Podcast! A show for creatives, made by a creative. If you’ve listened to this show over the last few years, you’ll realize it’s rare I bring a guest back on a second time. This is a mistake I want to rectify. I went back to our episode from March 5, 2019 with one of the first guests I had on.  I heard this individual speaking on a webinar series on how creative professionals can navigate their career and try to procure work from bigger and better clients so they can scale their business and I knew I needed to have him on the podcast so...

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How I Radically Increased My Photography Income show art How I Radically Increased My Photography Income

Beyond the Image Podcast

Here at the studio last week, we had our 4th annual get together where we had different creatives (whether photographers, videographers, producers, designers, etc.) to talk about the state of where the industry is at right now and the challenges we are facing as creatives within our businesses and to start to share best practices on how we can navigate these things.    The thing that kept coming up over the course of this 3 hour conversation is that so many creatives are still struggling with ways to develop new business for their companies.    Let’s talk about it.  ...

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Dealing with Haters Online show art Dealing with Haters Online

Beyond the Image Podcast

In today’s episode, I want to talk about haters. Also known as, online trolls. In 20 years of running different businesses, I’ve had to navigate my fair share of trolling hate online. When you’re just starting in a new industry, this crap could be devastating. So, let’s talk about it.  “If you’re not upsetting anyone, then you are simply not doing enough to be noticed.” IN THIS EPISODE What happened to James early in his career when he experienced online trolling.  The realization James had that changed everything.  What it actually means when you get...

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More Episodes

Welcome back to our newest segment on the Beyond the Image Podcast, My Entrepreneurial Journey! Each week we will feature the story of an inspiring entrepreneur who is currently in the trenches with you, our listeners, as they share their insights and lessons learned.

Our fourth story features Kathleen Apodaca who realized that if your dreams don't scare you - then they simply are not big enough dreams. She started attending our annual FITposium conference, was one of the first people to sign up for our Get Amped Mastermind and leveraged the community she cultivated to create a massive launch of her own program Turn Up Tone Up!

Connect with Kathleen on Instagram @KathleenJaneFit or her website KathleenJaneFit.com

Be sure to subscribe to Beyond the Image to get updates on our bi-weekly podcast designed for you the entrepreneur!

Also passes are now available for our annual FITposium conference happening October 1-3 all online! Get access to the best educators, amazing networking opportunities and unparalleled media castings exclusively at FITposium.com