BTI #137: My Entrepreneurial Journey with Kathleen Apodaca
Release Date: 09/25/2020
BTI # 545: Getting 100 Leads in 19 Days with Sara Frenza
Beyond the Image Podcast
Getting 100 Leads in 19 Days with Sara Frenza Hosted by: James Patrick The number one thing I get told by my clients when doing coaching calls is that they are struggling to generate leads for their business. In today’s episode, we will be talking about how to generate leads effectively and nurture them properly so you can create conversion in your sales sequence. My guest today is Sara Frenza. “Lead generation is a fundamental aspect of not only starting a business, but growing a business.” IN THIS EPISODE The purpose of a lead magnet and...
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BTI # 544: The Rags to Riches Lie
Beyond the Image Podcast
The Rags to Riches Lie Hosted by: James Patrick In this episode, James has a story for you that may change your perspective on the rock bottom stories you’ve heard from some influential people. “Stop comparing your path to the paths of others.” IN THIS EPISODE The truth behind most rags to riches stories. Why influencers and entrepreneurs may share false stories. How to properly share a failure story. Where you came from matters. What coaches can do better. Manufactured gimmicks and how to not fall victim to them. Connect with James Website: Instagram:...
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BTI # 543: I Lost a 1 Million Dollar Contract
Beyond the Image Podcast
I Lost a 1 Million Dollar Contract Hosted by: James Patrick Did I ever tell you about the time I lost a 1 million dollar contract for a company I worked for? Buckle up, because we are reliving some of my trauma together on today’s episode. “If I denied accountability, not only would I never have learned, but I was far more likely to repeat the same mistakes again.” IN THIS EPISODE The story of how James lost a million dollar contract. What small error cost the contract. Why this rejection was so important for James and his career. How accountability will change...
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BTI # 542: How Media Pitching Has Evolved - Live Coaching
Beyond the Image Podcast
How Media Pitching Has Evolved - Live Coaching Hosted by: James Patrick Today, James is going to be talking about how pitching media outlets has evolved over the years. “Journalists are receiving 20-30 cold pitches a day.” IN THIS EPISODE How James has shifted his pitches personally. The two different types of pitches and how to use them. What to include in your pitch. How many people should you pitch to? Standing out from other pitches. Why you should follow up. Interesting quotes and statistics from journalists and...
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BTI # 541: How Companies Exploit Models
Beyond the Image Podcast
How Companies Exploit Models Hosted by: James Patrick Has someone ever contacted you for a potential gig or job offer and very soon you find out that they have no intention of paying or compensating you in any way? Instead, they offer you a trade for your services, but what they’re offering isn’t equal to what you are being asked to provide. Let’s talk about this today. “If this is how they’re willing to treat professional service providers, imagine how they treat their clients.” IN THIS EPISODE An experience James had last week with someone trying to trade for...
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BTI # 540: Pitches Worth Reading with Madison Rutherford
Beyond the Image Podcast
Pitches Worth Reading with Madison Rutherford Hosted by: James Patrick My guest today is Madison Rutherford. She’s the associate editor and digital editor of Phoenix Magazine. Today, we’re talking about how to create pitches worth reading. “The most important part of the story is the first sentence and the last sentence.” IN THIS EPISODE Madison’s journalism journey. Interviewing famous people and what makes it unique. Changes in lifestyle journalism over the last 10 years. Influencer culture. The importance of knowing your audience. How to keep a reader...
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BTI # 539: Surviving the Production from Hell
Beyond the Image Podcast
Surviving the Production from Hell Hosted by: James Patrick It’s taken a whole week for me to feel comfortable talking about this. I had one of the hardest, most stressful production experiences I’ve had in over 20 years as a photographer. At one point, I was quite literally trying to rip out my own hair. But, there’s an interesting end to this story so I’m sure you’ll gain something from my experience. Let’s talk about. “I did what a professional should do.” IN THIS EPISODE James' most recent production experience. The journey of the missing...
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BTI # 538: How to Launch a Best Selling Book - Live Coaching
Beyond the Image Podcast
How to Launch a Best Selling Book - Live Coaching (E) Hosted by: James Patrick Today, James is going to be talking about creating an effective book launch strategy so you sell more books and potentially even hit a best seller list. “Having books published and having books hit best-seller lists, has had an extreme benefit to our ROI.” IN THIS EPISODE What James has been up to and what’s coming up. The big difference between self-publishing and traditional publishing. When you do traditional publishing, do they market the book for you completely? How to make the...
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BTI # 537: Creating Photos for Magazine Covers
Beyond the Image Podcast
Creating Photos for Magazine Covers Hosted by: James Patrick We realized it would benefit our audience to have a good conversation around what helps make a successful cover image. Let’s talk about it today. “The image should be compelling enough to make someone stop and pause and take in that magazine visually.” IN THIS EPISODE What makes a photo suitable to appear on a magazine cover photo. Relating to the demographic. An emotional resonance Story telling. A strong composition. Drawing the viewer in. A good balance of...
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BTI # 536: Saying No to Free Work
Beyond the Image Podcast
Saying No to Free Work Hosted by: James Patrick Getting asked to work for free is annoying. So, today I’m going to share different ways to respond to inquiries when asked to work for free. “You do not have to work for exposure.” IN THIS EPISODE Using your years of experience to say no. Should you exchange free work in return to add more to your portfolio? The power of offering discounts for future work. Valuing your work and your time. Exploring different options to match your client’s budget. Calling them on their bluff. Connect with James ...
info_outlineWelcome back to our newest segment on the Beyond the Image Podcast, My Entrepreneurial Journey! Each week we will feature the story of an inspiring entrepreneur who is currently in the trenches with you, our listeners, as they share their insights and lessons learned.
Our fourth story features Kathleen Apodaca who realized that if your dreams don't scare you - then they simply are not big enough dreams. She started attending our annual FITposium conference, was one of the first people to sign up for our Get Amped Mastermind and leveraged the community she cultivated to create a massive launch of her own program Turn Up Tone Up!
Connect with Kathleen on Instagram @KathleenJaneFit or her website KathleenJaneFit.com
Be sure to subscribe to Beyond the Image to get updates on our bi-weekly podcast designed for you the entrepreneur!
Also passes are now available for our annual FITposium conference happening October 1-3 all online! Get access to the best educators, amazing networking opportunities and unparalleled media castings exclusively at FITposium.com