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BTI #137: My Entrepreneurial Journey with Kathleen Apodaca

Beyond the Image Podcast

Release Date: 09/25/2020

BTI # 585: Getting Your Brand Published with Chelsea Clarke show art BTI # 585: Getting Your Brand Published with Chelsea Clarke

Beyond the Image Podcast

Getting Your Brand Published with Chelsea Clarke Hosted by: James Patrick In this episode, I have Chelsea Clarke with me, the editor of Icon Refined Magazine. We’re talking about leveraging the power of earned media to amplify brand awareness and generate leads for your business.   “You have to figure out what you’re bringing to the table, where it could best be placed and who’s listening to that.” IN THIS EPISODE   Takeaways and observations Chelsea had after meeting face-to-face with the attendees of this year’s Get Published Live event. What obstacles...

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BTI # 584: Growth of Independent Magazines with Kaneo Biggs & Chelsea Clarke show art BTI # 584: Growth of Independent Magazines with Kaneo Biggs & Chelsea Clarke

Beyond the Image Podcast

Growth of Independent Magazines with Kaneo Biggs & Chelsea Clarke Hosted by: James Patrick In this episode, I have two amazing guests with me; Chelsea Clarke, the editor of Icon Refined Magazine and the one and only, Kaneo Biggs, Publisher and Editor in Chief of Ellements Magazine.    Today, we’re diving into how magazines have changed and evolved over time.  “Magazines still rank number one.” IN THIS EPISODE   The role and value that magazines have with audiences today.   The timelessness of being published in a magazine.  Do people...

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BTI # 583: Shooting the Cover of Paradise Valley City Lifestyle with Nadine Bubeck show art BTI # 583: Shooting the Cover of Paradise Valley City Lifestyle with Nadine Bubeck

Beyond the Image Podcast

Shooting the Cover of Paradise Valley City Lifestyle with Nadine Bubeck Hosted by: James Patrick In this episode, we are going to be diving into my recent cover shoot for Paradise Valley City Lifestyle magazine.    My guest today is Nadine Bubeck. She’s the publisher of Paradise Valley City Lifestyle magazine.  “I believe in timing, I believe in fate. I believe things happen and unfold all at the right reason and the right timing.” IN THIS EPISODE   Nadine’s background and story.  How Nadine has been able to stay in the television industry without...

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BTI # 582: Are Business Coaches Lying to You? show art BTI # 582: Are Business Coaches Lying to You?

Beyond the Image Podcast

Are Business Coaches Lying to You? Hosted by: James Patrick Are business coaches lying to you? If you’ve seen this show or listened to any previous episodes, you know the answer is probably going to be yes. So, let’s unpack what that looks like.  “You can’t actually coach someone in 15 minutes.” IN THIS EPISODE A sneak peek behind the scenes of a business coach’s program.  Identifying the lie business coaches sell.  Should you trade time for money? Coaching one thing yet doing spending else.  We are ONE WEEK out from our 10th annual Get...

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How to Price Creative Services show art How to Price Creative Services

Beyond the Image Podcast

Let’s have a conversation about how you can be pricing your photo services.  “Pricing as a creative is hard.” IN THIS EPISODE Determining what you should be charging.  3 pillars that will guide you as you price your services. The questions you need to answer before pricing your services.  Establishing the creative and economic value.  Determining the opportunity value.  Why there is no standard rate.  We are 2 weeks out from our 10th annual Get Published Live event! Learn how to land and leverage media features at Get Published Live: ...

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BTI #580: Why the Algorithm Hates You show art BTI #580: Why the Algorithm Hates You

Beyond the Image Podcast

Why the Algorithm Hates You Hosted by: James Patrick Do you ever get a feeling that the Instagram algorithm hates you? I think I might have an idea why.  Let’s dive into in this episode.    “It was already daunting to begin with and it seems to have only gotten more daunting. ” IN THIS EPISODE What content is working right now.  What content isn’t working right now.  How our attention span affects the type of content we will consume.  How the instagram app guides us through content now.  3 types of content you can produce.  What...

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BTI # 579: Red Flag Requests for Clients show art BTI # 579: Red Flag Requests for Clients

Beyond the Image Podcast

Red Flag Requests for Clients Hosted by: James Patrick I’ve fallen for some pretty dumb requests as a photographer.    In this episode, let’s look at some of the red flag requests that potential clients could be throwing your way.  “You are not required to work for less to help someone else make more.” IN THIS EPISODE Things James has fallen for in the past.  Red flag statements and the translations of what they actually mean.  Why you shouldn’t move forward rental clients say any of these things to you.  The one thing to take from this...

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BTI # 578: Dealing with Excuses show art BTI # 578: Dealing with Excuses

Beyond the Image Podcast

Dealing with Excuses Hosted by: James Patrick People making excuses about why they don’t want to buy our products and services sucks. But, maybe we’re not actually hearing and understanding why these excuses are happening.    Let’s talk about dealing with excuses in today’s episode.  “What does that say about your confidence in your product or service?” IN THIS EPISODE Diving into the excuses and what they actually mean.  The narrative we tell ourselves when people tell us no.  The truth behind the excuses.  Why tricky language and...

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BTI # 577: What to Charge and How to Set Your Rates show art BTI # 577: What to Charge and How to Set Your Rates

Beyond the Image Podcast

What to Charge and How to Set Your Rates Hosted by: James Patrick My most profitable years in business were not the years that I made the most money.   In this podcast, let’s talk about how to successfully budget in your business and determine what you need to be charging so you can increase your profitability.  “Not every hour you’re working in the week, you’re actually making money.” IN THIS EPISODE What information you need to know before setting your rates.  Real examples of business costs. How to calculate the time you will be available to work in...

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BTI # 576: Really Bad Pitch show art BTI # 576: Really Bad Pitch

Beyond the Image Podcast

Really Bad Pitch  Hosted by: James Patrick I for a really, really bad pitch recently. So, let’s dive into why this pitch was so offensively bad and how to avoid pitches this bad when you’re trying to warn media features.  “When we’re getting pitches, we have to really quickly decide if this person is right for our audiences.” IN THIS EPISODE The key to finding a good guest.  Why the length of a pitch matters.  What you must have in your pitch in order to be seriously considered.  How to craft a good follow up. What not to say in a follow up...

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Welcome back to our newest segment on the Beyond the Image Podcast, My Entrepreneurial Journey! Each week we will feature the story of an inspiring entrepreneur who is currently in the trenches with you, our listeners, as they share their insights and lessons learned.

Our fourth story features Kathleen Apodaca who realized that if your dreams don't scare you - then they simply are not big enough dreams. She started attending our annual FITposium conference, was one of the first people to sign up for our Get Amped Mastermind and leveraged the community she cultivated to create a massive launch of her own program Turn Up Tone Up!

Connect with Kathleen on Instagram @KathleenJaneFit or her website KathleenJaneFit.com

Be sure to subscribe to Beyond the Image to get updates on our bi-weekly podcast designed for you the entrepreneur!

Also passes are now available for our annual FITposium conference happening October 1-3 all online! Get access to the best educators, amazing networking opportunities and unparalleled media castings exclusively at FITposium.com