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BTI #137: My Entrepreneurial Journey with Kathleen Apodaca

Beyond the Image Podcast

Release Date: 09/25/2020

Launching a Photography Business show art Launching a Photography Business

Beyond the Image Podcast

Before I really launched into my career as a professional photographer, I had a lot of hesitations and reservations. I had a lot of thoughts and questions about if I could make it. Had I allowed those thoughts to take root, I never would’ve picked up a camera. Let’s talk about what it takes to be successful.  “What is actually stopping you from getting started?” IN THIS EPISODE Initial thoughts I had when starting my photography business. The real reason why I’ve had over 20 years of success and awards in my business.  How to have success in any industry. How to...

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BTI # 596: Photographing SI Swimwear’s In Her Words with Taylor Ballantyne show art BTI # 596: Photographing SI Swimwear’s In Her Words with Taylor Ballantyne

Beyond the Image Podcast

Photographing SI Swimwear’s In Her Words with Taylor Ballantyne Hosted by: James Patrick We have a brand new approach for an episode today. I get to speak to a creative and we are going to unpack their catalog, work, and experiences and get a behind the scenes look at what it takes to bring some of these projects to fruition.    My guest today who I’m chatting with it Taylor Ballantyne, a photographer and director.  “It’s our responsibility to learn how people are digesting information, first and foremost.” IN THIS EPISODE   How Taylor got her start into...

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BTI # 595: Things I USED To Think Mattered as a Photographer show art BTI # 595: Things I USED To Think Mattered as a Photographer

Beyond the Image Podcast

Things I USED To Think Mattered as a Photographer  Hosted by: James Patrick There’s a handful of things I thought really used to matter as my career as a photographer. At some point in the 20 years, I’ve realized that these are things that don’t matter at all. Let’s talk about those things in this episode.  “There is no right and no wrong in your stance as a creative professional in any of these things.” IN THIS EPISODE   8 things I used to think really mattered as a photographer.  What prevented me from outsourcing to editors.  Should you set...

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BTI # 594: Producing a Fashion Photoshoot show art BTI # 594: Producing a Fashion Photoshoot

Beyond the Image Podcast

Producing a Fashion Photoshoot  Hosted by: James Patrick We have a pretty large fashion campaign we’re doing in the studio tomorrow. This got me thinking about discussing all of the essential steps required in the pre-production of having a successful fashion campaign. Let’s get into it.  “Once we set the theme, that will help us dictate all the other decisions we have to make.” IN THIS EPISODE   What pre-production looks like in order to ensure the campaign goes successfully  The importance of developing the theme or overall art direction of the...

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BTI # 593: Creating Community Over Competition with Corey Spiegel show art BTI # 593: Creating Community Over Competition with Corey Spiegel

Beyond the Image Podcast

Today, we’re talking about the power of human connection. It is so easy to get lost in this endless sea of competition and comparison. It’s so simple to put yourself on an island and to contrast yourself against the rest of your industry and community. In this episode, we’re talking about working through that and forming connections.  My guest today is Corey Spiegel, she’s the founder of The Light House.  “People are very accepting when you peel back that layer and get real.”  IN THIS EPISODE Corey’s inspiration behind her business and what she does.  What...

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BTI # 592: Photographers Who Suck show art BTI # 592: Photographers Who Suck

Beyond the Image Podcast

Photographers Who Suck Hosted by: James Patrick Some photographers just suck, so in this episode, let’s give them a name.  “The common denominator is them.”  IN THIS EPISODE   A list of photographers who really suck and why.  What these photographers are doing in their free time.  Advice for the photographers who made this list.  Connect with James Website: Instagram:   Share this podcast with a friend and remember to leave a 5-star review!  For more, visit

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BTI # 591: Self-Care for the Modern Entrepreneur with Daniel James show art BTI # 591: Self-Care for the Modern Entrepreneur with Daniel James

Beyond the Image Podcast

Self-Care for the Modern Entrepreneur with Daniel James Hosted by: James Patrick I still need to be reminded about the importance of prioritizing ourselves so that we can show up better in other places. We’re going to chatting about self-care today and where self-care could potentially be going.    My guest today is the founder and CEO of Vortex, Daniel James.    “When you feel good, you do better.”  IN THIS EPISODE   Daniel’s company and why he felt it was needed in the marketplace.  Spa culture. Are men more resistant to self-care? The...

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BTI # 590: Should Photographers Give RAW Files to Clients? show art BTI # 590: Should Photographers Give RAW Files to Clients?

Beyond the Image Podcast

Should Photographers Give RAW Files to Clients? Hosted by: James Patrick Today, we’re addressing the question, “Should you as a photographer be giving away your RAW files?” Lets dive into it! “Asking for the RAW file ensures you’re getting the highest quality and highest file size.”  IN THIS EPISODE   Multiple reasons why clients may ask for the RAW files.   Why certain clients may need unedited photos.  Understanding photo rights and usage.  The divisive stances between photographers on this topic.  The importance of knowing the...

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BTI # 589: When to Hire a VA with Kaelyn Marie Fuglaar show art BTI # 589: When to Hire a VA with Kaelyn Marie Fuglaar

Beyond the Image Podcast

When to Hire a VA with Kaelyn Marie Fuglaar  Hosted by: James Patrick Today, we’re talking all about outsourcing: when to outsource, what tasks you should outsource, and how to get the most ROI when you choose to outsource. I’ve been outsourcing work for 18 years of the 20 years I’ve been in business and I can you that I wish I would’ve outsourced 2 years sooner.    My guest today is Kaelyn, the owner of Kaelyn Marie Virtual Assistant, who has also been the podcast editor of our show for years.  “Having someone who believes in what you’re doing is going to...

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BTI # 588: 7 Ways to Get MORE Clients as a Photographer show art BTI # 588: 7 Ways to Get MORE Clients as a Photographer

Beyond the Image Podcast

7 Ways to Get MORE Clients as a Photographer  Hosted by: James Patrick There is a very finite number of things a photographer can do to get work. In this episode, we’re diving into the 7 things a photographer can do to get more clients.  “Nothing will work better than manual outbound.” IN THIS EPISODE   7 different strategies to get new clients.  How paid ads have changed over the years and how you should be using it in your business.  What’s less costly and can be more effective than paid advertising.  Why word of mouth marketing leads to...

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Welcome back to our newest segment on the Beyond the Image Podcast, My Entrepreneurial Journey! Each week we will feature the story of an inspiring entrepreneur who is currently in the trenches with you, our listeners, as they share their insights and lessons learned.

Our fourth story features Kathleen Apodaca who realized that if your dreams don't scare you - then they simply are not big enough dreams. She started attending our annual FITposium conference, was one of the first people to sign up for our Get Amped Mastermind and leveraged the community she cultivated to create a massive launch of her own program Turn Up Tone Up!

Connect with Kathleen on Instagram @KathleenJaneFit or her website KathleenJaneFit.com

Be sure to subscribe to Beyond the Image to get updates on our bi-weekly podcast designed for you the entrepreneur!

Also passes are now available for our annual FITposium conference happening October 1-3 all online! Get access to the best educators, amazing networking opportunities and unparalleled media castings exclusively at FITposium.com