Carl-Gould-#70secondCEO-Ideal Client-How to Reach Them?
Release Date: 10/01/2020
Carl-Gould-#70secondCEO-Build an Implementation Team That Believes—Not Just Works
Carl Gould #70secondCEO
Build an Implementation Team That Believes—Not Just Works Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Now it's time to build a team, right? You now–you're so busy, you enter the synergy stage and you need an implementation team, you're so busy at what you're doing. You need other people to work elbow to elbow, side by side with you, and to do the work together. If you're an accountant, you need more accountants, if you're a lawyer, you need more lawyers. If you're a consultant, you need more...
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Carl-Gould-#70secondCEO- Rapport Wins: People Buy From Those They Relate To
Carl Gould #70secondCEO
Rapport Wins: People Buy From Those They Relate To Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Somebody to like you and follow you. They have to believe on some level that they are like you. Okay? Does anybody know the definition of rapport? What would you say? What's a working definition of rapport? How would you call? (understanding, it to create a common bond and interest). He's a smarty pants, a common bond. Okay, very good at what else is rapport often defined? Values, connection, comfort, a...
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Carl-Gould-#70secondCEO-Bad News First: The Rule That Builds Trust and Accountability pt. 2
Carl Gould #70secondCEO
Bad News First: The Rule That Builds Trust and Accountability pt. 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. I have found that that has made the team feel very safe to bring me just about anything. And to be honest, the people who don't bring me what they should are the people that shouldn't be there anyway, you know, because you'll find out either way, but even still, like, they're just afraid to tell you, they're, you know, what I tell my team is, I said, look, you're packing my parachute. If...
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Carl-Gould-#70secondCEO-Bad News First: The Rule That Builds Trust and Accountability
Carl Gould #70secondCEO
Bad News First: The Rule That Builds Trust and Accountability Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. I do make it clear, you don't have mistake amnesty if you make the same dumb ass mistake over and over again, right? It's not amnesty from being, you know, not doing your job. If you keep making the same mistake, yes, you should be worried, right? But if this is a mistake, honest mistake, you just, you know, you're supposed to do something here, you didn't, or it went out late, or whatever,...
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Carl-Gould-#70secondCEO-Mistake Amnesty: Fix It Fast, Don’t Hide It
Carl Gould #70secondCEO
Mistake Amnesty: Fix It Fast, Don’t Hide It Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Thats if you make a mistake, but I hear about the mistake Carl, I forgot to send Peyton all the stuff for the meeting. You're going to get there and nothing's going to be there. I'm so sorry, my bad. You have amnesty from that mistake. You will not get in trouble for that mistake. But if I get found here and Peyton's like, weren't you supposed to send me something? I never got anything. And I find out that you didn't,...
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Carl-Gould-#70secondCEO-Create a life plan along with your business plan
Carl Gould #70secondCEO
Create a life plan along with your business plan Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. We'd like to do is with your enterprise plan and your business plan, we say, let's create a life plan. And what does that look? What are your missions? What are the things that you want in life that are bigger than you, bigger than the business that'll still serve the community? That'll still be stimulating. That'll still be challenging. That will still, you can attach to your worth, self-worth,...
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Carl-Gould-#70secondCEO-No Seminar Teaches You What to Do After You Hit Your Goals
Carl Gould #70secondCEO
No Seminar Teaches You What to Do After You Hit Your Goals Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. And you don't wait until you sell, but a lot of people do, unfortunately. All the seminars are about how to get my goals. You know, how do I pursue a goal? Well, nobody told you what to do when you get them. You know, how many times... The easiest way to see this is to see it in sport every single day. It won't matter. Pick your sport. One team gets out to a big lead, and then what happens? And...
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Carl-Gould-#70secondCEO-When You've Built Yourself Out of a Job
Carl Gould #70secondCEO
When You’ve Built Yourself Out of a Job Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. One of the things I learned very early on in my coaching training and when I, I started out my career as a life coach. One of the first things that we learned was that the two top areas of distress you will deal with the client is number two, which is I have a goal. I know what the goal is. I just don't know how to get there, you know, and I need help and I lack the strategy and, you know, maybe the education...
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Carl-Gould-#70secondCEO-I Accept Your Resignation
Carl Gould #70secondCEO
I Accept Your Resignation Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. As an owner, not everybody's going to come with you and they don't want to. So stop trying to drag them along. Get used to this. I know it's hard, Ed, and you and I talk about this. It's a hard expression to say as an owner. You don't like to say it, but when somebody's giving you the, I think it's time to go, just say this. I accept your resignation. I accept your, and like some of them out there are like, no, take it out,...
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Carl-Gould-#70secondCEO-To Grow and Scale Commitment Is Non-Negotiable
Carl Gould #70secondCEO
To Grow and Scale, Commitment Is Non-Negotiable Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. A lifestyle business, convenience and comfort will be the champion. And so they'll come back, and they'll say, ah, this growth is uncomfortable. You need to be committed if you're going to grow and scale. It's one of the world's greatest challenges, and it's almost one of the world's greatest rewards. If you can get a business to scale, you are unfairly and exponentially rewarded because you're in the...
info_outlineDo you know who your ideal client is? Listen to this episode and find out! Carl Gould, your #70secondCEO shares the importance of narrowing it down.
Read full transcript:
Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results.
Well, number one when I ask clients about their ideal client, I say, “Tell me who your ideal client is?” and they’ll say, “Men 18 through 64, Women 29 through 42.” And I’d say, “Whoa, whoa! An 18 year old male and a 64-year-old male, those are two different planets! Let alone different ages.” You know your message to a 29 year old woman and a 42 year old woman, totally different.
They haven’t dialed in to who their ideal client avatar is enough, and they haven’t understood exactly what drives the purchases of each person. So what I highly recommend is you circle back and you pick an age for who your ideal client or clients are and have separate avatars and what is your message to them.
Right so, what is going on in their life right now, or in their business right now, that makes purchasing from you a must right now. And if you can answer that question, you probably have a better feel for who your ideal client is and what, how best to services them right now
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.