CarlGould-#70secondCEO-Clear Communication Gets you Through a Crisis
Release Date: 10/13/2020
Carl-Gould-#70secondCEO-Career Change-Part 3
Carl Gould #70secondCEO
Career Change-Part 3 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. That’s when we have the hashtag hang up the hammer, I said “we got to hang up the hammer”, I—this is exhausting, it’s killing me and so that was the process we went through, I mean I own that business for 8 more years but what I was I started to run the parts of the business I liked and I—and I leverage out the business parts that I didn’t like and so yeah, I mean—I kept on going because until I can build the six figure...
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Carl-Gould-70secondCEO-Career Change-Part2
Carl Gould #70secondCEO
Career Change-Part 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So, there are was he’s laughing–he couldn't back under it’s like yeah they got you. Yeah, I could–I’m here to tell you I know how hard it is to get line paint out of your hair you know. So, it was on that day and I just, I remember thinking I drive out and I’m going why—what am I doing? You know I’m driving a dump truck, I said there’s got to be a better way, this can’t be my life. I was, what is that thirty, yes it was...
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Carl-Gould-70secondCEO-Career Change-Part1
Carl Gould #70secondCEO
Career Change-Part 1 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. I’m driving one of my dump trucks like 60 miles with a load of junk on it cause I’ve got to get to an appointment to deliver a proposal to try to get the next job, right? The drive shaft on the U joint on the drive shaft of my truck's brakes is okay. So, I kinda know what it is, I’ve done with it before and I’m like holy crap I’m on–I’m gonna miss the appointment. So I jumped out of the truck while it’s still rolling and I...
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Carl-Gould-#70secondCEO-How to Get Leverage and Use It-Part 3
Carl Gould #70secondCEO
Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. You get the point with leverage, right? Or you take something you love to do. Your punishment is I'm taking the podcast off the air until I get back on track with these activities. You know what I mean? Like you would have to do something that would really hurt in the beginning if it would've happened. That's the push and then you would start to set up positive goals so that's the pull. So if I teach my son to manage money, or as a family we've decided to go to Disneyworld...
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Carl-Gould-#70secondCEO-How to Get Leverage and Use It-Part 2
Carl Gould #70secondCEO
Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. So now we've got leverage. Now it's game on. So money that would hurt and you disappoint somebody you love that you're trying to help. So now what you do is you would say, “I'm never gonna let that happen.” One, that was a good kick in the behind, thank you for that, but you would never allow that letter to ever be mailed or that check ever to go out. When you've done all the activities you've promised, I hand them both right back to you. Take them, you shred them....
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Carl-Gould-#70secondCEO-How to Get Leverage and Use It-Part 1
Carl Gould #70secondCEO
Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. So let's imagine you're my coach. So here's what I would do is I would say, I would ask you for a number, a dollar amount of number that if you had to write a check for today, it would hurt. So let's just say that's a 5-figure number, 10 grand or above. You would write a check out to a charity that you would never wanna be associated with. So just think of the opposite political party, some group out in the world that you just cannot stand whatever they're about. You're...
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Carl-Gould-#70secondCEO-You Know What Youre Selling But Do You Know What The Owner is Buying Part 2
Carl Gould #70secondCEO
You Know What You’re Selling, But Do You Know What The Owner is Buying? Part 2 Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. Now, what people are after is, the only thing that they really care about is THEMSELVES, that’s the entity that is most important to them. What they care about is how you, your company or your product and service helps them be more of themselves. So understand this, we have a way that we define ourselves,I mentioned the suit guy or the casual guy or gal (listen to Part 1). We have...
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Carl-Gould-#70secondCEO-You Know What Youre Selling But Do You Know What The Owner is Buying Part 1
Carl Gould #70secondCEO
You Know What You’re Selling, But Do You Know What The Owner is Buying? Part 1 Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. The 4 Entities of the Sale, so now let’s think about this, we talked about this earlier, you know what you’re selling, but do you know what the owner is buying? You can’t give this enough credence, is that people purchase in their own image. If I’m going to wear casual clothes and not buy a suit. Understanding what kind of guy or gal or what kind of purchaser your consumer IS,...
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Carl Gould-#70secondCEO-Post Relevant Content For Your Clientele That is TIMELESS
Carl Gould #70secondCEO
Post Relevant Content For Your Clientele That is TIMELESS Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. In your messaging you need 2 things, you need: TIMELINESS and.. TIMELESSNESS. Let’s take the TIMELESSNESS first. So, in your messaging, you want to have the core foundation, foundational communications that are relevant to your clientele forever. So, business wisdom and personal wisdom and messages match the seasons and match the holidays and the rhythms of life at certain...
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Carl-Gould-#70secondCEO-How Do We Judge Value
Carl Gould #70secondCEO
How do we judge value? Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. We’re talking about increasing your fees. Now wouldn’t that be nice? Just take your prices and charge more? And you’ll just make more money. Isn’t that great? Well, you know what, it’s actually necessary. We have been talking about not just being another penguin, about standing above, about being an expert, about differentiating yourself. Well, guess what? People judge your quality based on your fees. Think about it, I asked you the...
info_outlineWhat is the key to staying together as a company, even in a crisis? Listen to Carl Gould your #70secondCEO and find out!
Read the full transcript:
Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results.
During crises, there is uncertainty, and uncertainty is very unnerving to people. And so, you can provide certainty just by being open and honest. Here's the situation, here's what we're doing, here's my plan, we do plan on making it through. Here's what we're gonna look like on the other side. And when you layout your forecast, you can share with them. Here is the plan folks. And we will get through this and that's our plan to fight this every step of the way.
And in almost all cases there's always gonna be somewhere, people just, they don't care and they are out of there. But if you let them know, here's what we're working through. Every company goes through challenges from time to time. It's not like if you go to another company they’re never gonna have a problem, we all have problems. So, if you're upfront with them that will help galvanize the team and a lot of times, these times of stress actually bring companies together.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.