BTI #146: My Entrepreneurial Journey with Michelle Leigh
Release Date: 10/16/2020
Beyond the Image Podcast
IMPORTANT NOTE: My free 3-day marketing workshop starts today - sign up at https://join.jamespatrick.com/3-day-workshopÂ
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In 3 Days, James is going to teach you how to grow your Fitness & Coaching business leveraging one of the most powerful marketing and sales strategies to ensure you increase your revenue while avoiding the entrepreneurial grind.
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Woo hoo! Beyond the Image just turned 200! In this our 200th episode, host James Patrick answers your questions on marketing, branding, sales and media pitching live!
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Low ticket items are a fantastic was to increase your gross revenue, but not in the way you might initially be thinking!
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The problem with most sales copy and marketing messages is that they do not connect emotionally to the reader. So much copy only focuses on the features that are being sold and not the benefits for what it means to the consumer.
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It is time for you as an entrepreneur to tap into the resources that formerly only large corporations had access to - the principles of marketing psychology that will help you attract more prospects, close more sales and retain more clients.
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Every coach agrees that we should pull together a customer or client avatar worksheet for the audience we are trying to position ourselves in front of.
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The more success you build and the more impact you create the more you will find haters popping up in your path to attempt to slow you down or derail you altogether.
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How do I stand out online? How do I grow an engaged audience? How do I manage my time on social media? How do I best sell my services online? How do I use the latest tools in my brand growth online?
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In business we have two types of sales. Fast lane sales are often low ticket offers with more of a transactional relationship with a customer whereas slow lane sales are core or high ticket offers to a nurtured audience.
info_outlineMany falsely believe that a prerequisite to becoming an entrepreneur is unwavering confidence. The truth is that entrepreneurs feel the same fear and hesitation that everyone else does. The difference is that they do not allow that fear to turn into paralysis as they take action.
This special episode of Beyond the Image features the creator of VisorGirl, Michelle Leigh and how she had the determination and perseverance to not only turn her idea into a reality - but to quickly adapt to all the changes in 2020 and still make the brand grow.
Connect with Michelle on Instagram @MichelleLeighLifts and VisorGirl @VisorGirl or VisorGirl.com
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BIG NEWS! We have re-opened our Launch program! This 8 week masterclass gives you the proven path to profit by helping you take your idea and bring it to market in under 8 weeks. Sign up now and get a BONUS 1-1 COACHING session with James Patrick at www.CommitToLaunch.com