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Episode 134 - What level are you on the pet business Scare-o-meter???

The Poodle to Pitbull Pet Business Podcast

Release Date: 10/30/2020

Episode 269 - A Pet Business Sales and Marketing Mini Masterclass show art Episode 269 - A Pet Business Sales and Marketing Mini Masterclass

The Poodle to Pitbull Pet Business Podcast

How can you ensure that 2023 is WAY better than 2022?  SEO twonks will tell you need a new website Branding 'experts' will tell you you need a new logo Social media goorooz will tell you to blog more, post more, share more!  They're all WRONG mon ami!  The guaranteed way to sell more of your services next year is to....get better at selling!  It's a radical thought, but did you ever consider that most of what you are doing to promote your pet business isn't actually selling at all??? Fear ye not, because in this episode of the podcast, Dom is sharing a Sales and Marketing...

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Episode 268 - Talking Cats, Content and Creating a Caring Community With Jae and Adrienne, The Two Crazy Cat Ladies!  show art Episode 268 - Talking Cats, Content and Creating a Caring Community With Jae and Adrienne, The Two Crazy Cat Ladies!

The Poodle to Pitbull Pet Business Podcast

The cats and cittens are taking over the show this week, as I am joined LIVE from Las Vegas by Jae Kennedy and Adrienne Lefebvre, A.K.A. The Two Crazy Cat Ladies! Jae and Adrienne have built an amazing business around a fabulous community of cat lovers that stretches all across the world.  However, it's been a LONG journey to get where they are now, and in this episode you'll find out all about their origin stories, early school life and crappy jobs they did before they landed in Vegas in 2015.  Working with a pet supplement company, they created some amazing products for cats, which...

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Episode 267 - What Lies Are You Telling About Your Pet Business? show art Episode 267 - What Lies Are You Telling About Your Pet Business?

The Poodle to Pitbull Pet Business Podcast

Are you being truthful about the health of your pet business? Over the last five years I've coached a lot of successful pet business owners, and help them make more money and have more time off. HOWEVER! The big breakthroughs only happen once you are truthful about where you pet business is NOW.  We don't lie intentially, but we DO lie, a lot!  So, in this bonus podcast I'm running through the six biggest lies we tell oursleves as pet business owners.  Trust me, these lies are holding you back, just they held me back when I wasn't being truthful about what was wrong with my...

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Episode 266 - Building an Online Training Business with James Eager show art Episode 266 - Building an Online Training Business with James Eager

The Poodle to Pitbull Pet Business Podcast

Something a little bit different today, because I am talking to the awesome James Eager from Ebassguitar.com James grew up with a passion for music, and at age 18 he went to Trinity College of music to hone his craft in bass guitar and double bass.  He worked in the orchestra pit on some of the top shows in the West End, he taught for a couple of days a week, AND played in a band.  By the time James hit his 30's the band started to take off, and were doing gigs all over the world, and very lucrative high-end weddings.  However, this turned out to be a feast or famine business...

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Episode 255 - Behind the Scenes at the Florida Grow Your Pet Business FAST Seminar! show art Episode 255 - Behind the Scenes at the Florida Grow Your Pet Business FAST Seminar!

The Poodle to Pitbull Pet Business Podcast

This week Dom is taking you from Manchester airport to Orlando, and back to Sunderland with a sneak peak behind the curtain at what went down at the recent Grow Your Pet Business FAST! Seminar in Orlando.  You'll get Dom's personal insights from the whole trip including a quick interview with Doug Keeling, snippets from the actual seminar, and you'll hear what attendees Doug, Maggie Peptione, Courtney Rebsweber, and Matt Duncan thought of the GYPBF Seminar... You'll also discover; [*] Why Dom has flown 4223 miles to deliver his first international presentation [*] The secret to...

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Episode 254 - Onboarding for Success with Allison Pearson The Stress Free Groomer show art Episode 254 - Onboarding for Success with Allison Pearson The Stress Free Groomer

The Poodle to Pitbull Pet Business Podcast

Todays guest is Allison Pearson who recently celebrated her 10th year in business. Happy Business Birthday! She grew up in Lincolnshire and developed a love of art, cats and the great outdoors.  Early jobs included working at an abbatoir, a builders merchant, and a farm shop before she tentatively started a dog walking business, and aquired her first customers via Bark. In March 2012 whilst helping out with a dog rescue transport company she suffered a really nasty accident with a pair of Bull Terriers. This proved to be a real turning point, and took Allison in a new direction, and...

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Episode 253 - The Disney Debrief - Pet Biz Lessons from The House of Mouse  show art Episode 253 - The Disney Debrief - Pet Biz Lessons from The House of Mouse

The Poodle to Pitbull Pet Business Podcast

In this weeks episode Dom is sharing five pet business marketing lessons from his recent trip to Disneyworld, where there was lots of money swilling around. If you want to create a 'WOW' experience that turns your clients into raving fans... If you want to charge WAY higher prices than your competition and STILL have dog owners beating a path to your door If you want to learn how to Storysell and take your clients on a magical journey so they stay LONGER... If you want to be able to do seasonal promotions that sprinkle pixie dust on your pet business promotions... If you want to discover how...

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Episode 252 - How to Create Frighteningly Good Adverts for Your Pet Business show art Episode 252 - How to Create Frighteningly Good Adverts for Your Pet Business

The Poodle to Pitbull Pet Business Podcast

Did you know the number one reason most pet business adverts don't work is because they are BORING?   They don't grab attention, and there is no reason for people to read them...so how do you fix this?  Well, one way is to add a 'fear-factor' element to your copy, that will cause a dog owner to notice your advert, AND want to read more. Once you've indentified a prospects poison, then can you position your pet service as the antidote.  As the solution to their prayers!  Disney do this in their movies by making sure every hero has  villain they have to overcome....

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Episode 251 - How to Disnify Your Pet Business BONUS Audiobook!  show art Episode 251 - How to Disnify Your Pet Business BONUS Audiobook!

The Poodle to Pitbull Pet Business Podcast

In this SPECIAL episode of the podcast Dom is back fresh from his Florida exploits where he was rolled, stuffed and sprinkled with Disney pixie-dust!  And he's bringing YOU some magic kingdom marketing by sharing a chapter from the audiobook version of his new book 'How to Disnify Your Pet Business'  You will discover; Why your HERO pet business need a vicious villain  How to crawl into your prospects brain and probe their deepest pet-based pain points The secret Villain/Hero/Solution formula that will boost your website copy  How to protect your pet business, and...

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Episode 250 - How to Add a Membership to a Thriving Dog Training Business, with Expert Author Lez Graham show art Episode 250 - How to Add a Membership to a Thriving Dog Training Business, with Expert Author Lez Graham

The Poodle to Pitbull Pet Business Podcast

This weeks guest is renowned dog trainer, author, Lez Graham.  Lez grew up with an early passion for horses and dogs, but she hated school so left and ended up with a career in IT.  She started her holistic journey way back in 1997 using kinesiology on dogs and horses. After her mum passed away the family upped sticks and moved to New Zealand where she continued with kinesiology and this was where her passion for dog training and dog behaviour began.  When Lez returned to the U.K she started doing gundog classes and behaviour work. and the pet gundog was launched in 2008. Then...

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More Episodes

Do spooky spirits give you the shivers, or does blood, needles, small spaces or the dark make you fill your pants like a toddler whose had too many rusks? Course not!

Well, did you know the pet business journey has more fearful and anxious moments than a Scream boxset!

In this Halloween Special I'm sharing the five levels on the pet business scare-o-metre so you can see exactly where YOU are, and more importantly, how you can make the breakthrough to the next level!