The Poodle to Pitbull Pet Business Podcast
Join the UK's leading and most controversial pet business coach Dom Hodgson, as he goes off the leash and shares the business building secrets that will fix your pet business. If you are a dog trainer, dog walker or a dog groomer then this show will provide the marketing education you need to put your business growth on steroids.
info_outline
Episode 317 - Surviving, Hiring and Disnifying in your Pet Business!
09/29/2023
Episode 317 - Surviving, Hiring and Disnifying in your Pet Business!
Do you know the fastest way to spread the word about your amazing pet services? It’s to connect and build relationships with other pet businesses, who can connect you with their audience. Collaborations can be very cool and profitable IF you connect with the right people whose values align with yours. This strategy works for doggy daycare owners, dog walkers trainers and groomers. It worked when I ran my dog adventure and training business, and works for me now! So, when I get the chance to work on a project with another pet professional who I respect and admire, I grab it with both hands, and in this weeks show you'll hear from three such people I recently collaborated with. First you'll hear a section from a hiring training I did with Doug the Dog Guy. We talk about the BIG mistakes that most pet business owners make when it comes to pricing. Then, you'll hear a conversation with Nick Benger who interviewed me for an upcoming episode of his show Dog Talk with Nick Benger. We talk about Nick lightbulb moment that caused his business fortunes to change And finally, there's a cool section from a LIVE training I did for Candace D-Agnolo's PetBoss Crew. In this part you'll hear me share the secrets to Disnifying your pet business so you create memorable experiences your clients remember AND talk about... And if you want to know more about how to Disnify your pet business then you are in luck because on October 9th I'm running a FREE live 5 day Disnify Your Pet Business Challenge! This is your chance to discover how to transform your pet business from ordinary to EXTRAordinary. Click to grab your place on the challenge now Remember, my last FREE challenge of the year is happening on October 9th, and it's a Disnify Your Pet Business Special. Click to grab your place now If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you want to join the Pet Business Inner Circle where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's Diamond private coaching program click now
/episode/index/show/poodletopitbullpetbusinesspodcast/id/28175147
info_outline
Episode 316 - Why Better Processes Mean Less Pet Business Headaches, with Consultant Phillip Paris
09/22/2023
Episode 316 - Why Better Processes Mean Less Pet Business Headaches, with Consultant Phillip Paris
Do you run a busy mess of a pet care facility? Do you lack the systems and procedures that are required for success? Are you overwhelmed with where to start because you are always firefighting problems? Then you're in luck, because in this episode I'm talking to pet business coach, consultant and mentor, Phillip Paris, who runs the aptly named Phillip Paris Consultants. I met Phil at the Pet Boarding and Daycare Expo in Vegas, where I caught one of his presentations about taking the pain out of processes and procedures, and I was really impressed with his knowledge and skillset. Phil grew up in Austin Texas, where he attended community college and then became a cop, a role he held for 17 years. For the last 10 years with law enforcement he worked as a canine officer. Because of this role he ended up giving dog advice to anyone who asked, which is how he eventually segued into leaving the police and becoming a dog trainer. In 2010 he opened his own facility, and in 2016 he trasitioned to coaching and consulting, so he could pass on his hard earned knowledge to other facilty owners. Phil talks through what his onsite consultation looks like, and why processes NOT people are the key to a well run, successful doggydaycare. Tune in to discover; How Phil launched an online side of his dog training business, where he created DVD's that were distributed in libraries. Why Phil likes to teach through stories when he is speaking and consulting How he ended up as Keynote speaker at Pet Boarding and Daycare expo - top tip you can copy here... How Phil had a pricing breakthrough listening to Teija Heikkila at a pet boarding conference - another reason for you to attend conferences... Also, why Phil DOESN'T like pet puns, which is a real shame because this is a truly 'pawsome' episode.... This is a very open and honest interview with someone who is adding a lot of value to the industry. Many thanks for sharing Phil! To find out more about what Phil does click now Remember, if you are a USA based pet business owner you need to grab a ticket for my Pet Business Premium Pricing Secrets Masterclass in Orlando on September 30th. This is my last LIVE seminar in the USA in 2023, click now to grab a ticket. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you want to join the Pet Business Inner Circle where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's Diamond private coaching program click now
/episode/index/show/poodletopitbullpetbusinesspodcast/id/28112777
info_outline
Episode 315 - How Improving Your Copy Skills Will Improve Your Pet Business Profits, With Mike Samuels
09/15/2023
Episode 315 - How Improving Your Copy Skills Will Improve Your Pet Business Profits, With Mike Samuels
Did you know there is one marketing skill that will help you in all aspects of your pet business? Well, in this episode you'll find out what that is, because I'm talking to expert copywriter Mike Samuels, whose copy skills are responsible for over 170 million pounds in online sales. Mike is also a real gent and recently attended my Elite Pet Business Mastermind where he gave my Elites a copywriting masterclass. Whilst he was there I grabbed a short interview where he shared some quick copywriting tips that any pet business owners will find incredibly useful. Tune in to discover; Why knowing the pain points and outcomes of your clients will help you sell your services more easily Why getting good at writing copy will help you with your current and future pet businesses How stepping into the shoes of your prospect will help you better connect with dog owners in your town How you can use ChatGPT and other ai tools to help you with research and to make your message fit your audience There's a lot of gold in this podcast, so tune in, takes notes and enjoy! To find out more about what Mike does click now Remember, if you are a USA based pet business owner you need to grab a ticket for my Pet Business Premium Pricing Secrets Masterclass in Orlando on September 30th. This is my last LIVE seminar in the USA in 2023, click now to grab a ticket. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you want to join the Pet Business Inner Circle where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's Diamond private coaching program click now
/episode/index/show/poodletopitbullpetbusinesspodcast/id/28039635
info_outline
Episode 314 - Building a Pet Care Empire in a Tourist Hotspot with Tamsin Rogers
09/08/2023
Episode 314 - Building a Pet Care Empire in a Tourist Hotspot with Tamsin Rogers
In this episode I'm joined by Tamsin Rogers, who along with hubby Nigel, runs Ambleside Dog Walker, an award winning pet care busines, based in the heart of the beautiful English Lake District. The business offers Adventure Treks and Sniffari walks, as well as daycare and delux dog sitting services for the many dog owners who visit the lakes. Tamsin's journey began as a top-notch student and grew up in Lancashire, surrounded by a menagerie of furry friends. At aged 16 she adopted Bilbo, the Beagle cross rescue dog. The experience with Bilbo inspires the pet services they offer today. After dabbling in various jobs, Tamsin became a primary school teacher. But a life-changing world adventure in her late twenties, inspired by her dad, transformed her perspective and confidence. She met hubby Nigel on a blind date. They hit it off straight away, and quickly upsticks and moved to the Lake District. Tired of commuting for work, and missing out on time with Jasper, in 2019 Nigel started the business, and Tasmin joined the business a year later. Tune in to hear how Tamsin and Nigels business took off through the pandemic, Yet, low prices led to burnout as they worked around the clock, their lives dominated by the business. Their game-changing moment came when they crossed paths with Dom, learning the art of pricing themselves appropriately and crafting their dream business in their dream location Tune in to discover; * How you can use your experiences as a dog owner, to help you create a succesful dog service in your town. * How Tamsin is expanding the business to include high-end wedding services, and how he is marketing that business. * How offline marketing, including events and paper and ink marketing has tranformed how thier business is percieved. * Why you need to introduce a higher priced upsell service, that transforms the profitability of your business. * Why a simple postcard can be powerful driver of customer reviews and more business. To find out more about Tamsin and what they have going on at Ambleside Dog Walker click now Remember, if you are a USA based pet business owner you need to grab a ticket for my Pet Business Premium Pricing Secrets Masterclass in Orlando on September 30th. This is my last LIVE seminar in the USA in 2023, click now to grab a ticket. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you want to join the Pet Business Inner Circle where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's Diamond private coaching program click now
/episode/index/show/poodletopitbullpetbusinesspodcast/id/27978414
info_outline
Episode 313 - Disnifying Your Doggy Daycare with Luke Millington from Stay n Play
09/01/2023
Episode 313 - Disnifying Your Doggy Daycare with Luke Millington from Stay n Play
Strap in folks, because todays guest has a brilliant pet business story AND an even more amazing doggy origin story to share with you... I'm talking to Luke Millington, the CEO of Stay N' Play Doggy Daycare, who have two branches in Radcliffe and Bury. He grew up in Stretford with his older brother Kyle, and enjoyed playing Rugby and trying to play football... When he was 15 years old, he was sitting watching TV at a friends house Luke was attacked by a dog, and had to have 200 stiches and 6 hours of micro-surgery to fix his face. This transformed him from being someone who would cross a street to meet a dog, to being terrified of dogs for the next two years. He has has a ton of jobs including Macdonalds - which he LOVED - then as a manager at Pizza Hut, Millies Cookies, a Juice bars, and in retail. His family members have always ran business, so Luke always had an interest in business, which led to him doing his grooming and training qualifications, and in 2016 he opened Stay N Play Doggy Daycare. Luke shares how he employed a multi-media approach to promoting his daycare, including posters, social media, networking and his website. This strategy took him from 2 clients on day one, to being full within six months, and in 2019 opened a second location which also offers hydrotherapy. Tune in to discover; How chance conversation on a beach in Turkey led to Luke launching his dream dog business.. Why you need to 'sell your staff' to reasure your clients, if you want to be able to step back from the business. How Luke initially advertised his daycare through networking and using 'guerilla' marketing tactics. The pricing mistakes Luke made, which you need to avoid if want to be able to quickly scale a pet business. Why Luke believes in doing research and surveys before opening a pet business - so you can tap into the local demand with the services you offer. Where they offer daycarre, grooming, training and pets as therapy services, like emotional talking therapies and reading therapies . Luke also shares how a visit to a local hospice inspired him to start offering pets as therapy services, which led to Luke developing a program which operates in four schools where he helps children struggling with emotional, talking and reading therapies! This is a super insighful and inspiring episode, and you'll love listening to Lukes story, enjoy! To find out more about Luke and what he has going on at Stay n Play click now Remember, if you are a USA based pet business owner you need to grab a ticket for my Pet Business Premium Pricing Secrets Masterclass in Orlando on September 30th. This is my last LIVE seminar in the USA in 2023, click now to grab a ticket. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you want to join the Pet Business Inner Circle where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's Diamond private coaching program click now
/episode/index/show/poodletopitbullpetbusinesspodcast/id/27912153
info_outline
Episode 312 - Pet Care Hiring Masterclass with Joe Latona from WalkerScout
08/25/2023
Episode 312 - Pet Care Hiring Masterclass with Joe Latona from WalkerScout
Are you a pet business owner who find hiring staff a headache? Do you need reliable and responsible candidates and less time-wasting tyre kickers? Do you wish you knew the secret to stress-free staffing or would like to outsource hiring altogether? Then stay tuned because today I'm talking to Joe Latona who runs WalkerScout, who provide recruitment solutions for pet care businesses. Joe grew up in Lombard, Illinois where he struggled at school with what his wife now thinks is ADHD! He had a happy childhood though, biking and hiking in the great outdoors. Upon leaving school he worked in his friends IT business but in 2008 left to work as a dog walker, whilst also doing some moonlighting as a recruiter, and he ended up taking over the recruiting for Windy City dog walking business. He expanded this role recruiting for some dog walking companies out west before going all in with his own specialised pet care recruiting company WalkerScout, in 2019. Joe shares a TON of expert advice about when and how to take on your first hire, including; * Why 'experience with animals' should sit low down on the list of requirements for new hires * Why, if you want to hire motivated team members, you need to offer more than just a 'decent wage' * Why systemising needs to come before hiring IF you want to give your new hire the best chance of success. * The Mr Rogers method that makes your interviewing technique WAY more efficient * Why hiring is a science and why you should never just go with your gut... and much, much more... Joes passion for pets and helping pet business owners find reliable staff shines through, and I know you'll get SO much value from this excellent interview . To find out more about Joes services at WalkerScout click now Remember, if you are a USA based pet business owner you need to grab a ticket for my Pet Business Premium Pricing Secrets Masterclass in Orlando on September 30th. This is my last LIVE seminar in the USA in 2023, click now to grab a ticket. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you want to join the Pet Business Inner Circle where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's Diamond private coaching program click now
/episode/index/show/poodletopitbullpetbusinesspodcast/id/27849033
info_outline
Episode 311: How to Acquire or Sell a Doggy Daycare Business with Eyal Cohen from Pet Resort Hospitality
08/18/2023
Episode 311: How to Acquire or Sell a Doggy Daycare Business with Eyal Cohen from Pet Resort Hospitality
Ever thought about selling or aquiring a doggy daycare business? Well, this weeks guest has done both! Get ready to meet Eyal Cohen, co-founder and Chief Development Officer of Pet Resorts Hospitality Group. Originally from Israel, Eyal's family moved to New York when he was three. His journey took him from a dog shelter to the diamond industry, where he worked alongside his father as a Diamond cutter before pursuing philosophy and political science in college. Returning to the diamond industry, Eyal became an assistant to top industry figures, gathering a decade's worth of knowledge. He later started his own venture in colored Diamonds, building valuable connections. Through a veterinary contact, Eyal became involved in a daycare facility, which grew to 14 locations and was eventually acquired by NVA (National Veterinary Association). Eyal lays out the process that potential aquisitions go through when they are considering selling the business to Pet Resort Hospitality, and he shares the key things you need to do to maximise the value of your doggy daycare business when you come to sell it. Tune in to discover: * Why you need think about building to sell and your exit strategy, unless you want to close the doors and walk away from your business... * Why great communication between your team members is vital, epecially as a your organisation grows bigger. * Why staying true to your mission is key to the success of your pet business * Why Eyal is very collaborative with the daycare sellers he works with and strives to protect the legacy of the buisness they have spent a lifetime building. * Why selling your daycare business doesn't mean to say you have to leave that business altogether. And much, much more... Eyal speaks fluent Hebrew, he likes to read, fly aeroplanes and ride a motorbike in spare time! Meeting Eyal was truly one of my highlights from visiting Pet Boarding and Daycare Expo in Vegas, and I know you'll get SO much value from this inspiring interview. To stay connected with Eyal and learn more about if Pet Hospitality Resorts can help your daycare business click here Remember, if you are a USA based pet business owner you need to grab a ticket for my Pet Business Premium Pricing Secrets Masterclass in Orlando on September 30th. This is my last LIVE seminar in the USA in 2023, click now to grab a ticket. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you want to join the Pet Business Inner Circle where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's Diamond private coaching program click now
/episode/index/show/poodletopitbullpetbusinesspodcast/id/27789684
info_outline
Episode 310 - The Pet Business Premium Pricing Bootcamp
08/11/2023
Episode 310 - The Pet Business Premium Pricing Bootcamp
Why do pet business owners struggle to charge a premium price for their amazing premium services? Is it because of the competition, the economy or sceptical staff, friends and family who are quick to tell you 'Now ISN'T a good time to raise prices...' Guess what? They are wrong! And in this weeks special premium pricing episode I'll help boost your confidence, and show you how to break out of that 'poor' mindset so you can finally charge what your life-changing services are worth. In this episode you will discover; * Why you need a money attracting marketing message that cuts through the competitions noisy social media clutter * How to prioritise increasing profits so you stop wasting time messing about on social media 'pretending' your are marketing. * What I mean by 'sniffing out the hidden money'. Did you know most pet business owners are sitting on a untapped mountain of opportunities in their business. * The Bubba Gump Shrimp Pet Business Strategy that gives yo an unfair advantage over your competition. And much, much, more.... You'll also get to hear a snippet from my recent pet business premimium pricing masterclass, AND you can hear more about, and get details to join my Pet Business Premium Pricing Bootcamp To grab a place on my Pet Business Premium Pricing Bootcamp where I'll show you how to position your pet business as the 'premier' option in town, click now. Remember, if you are a USA based pet business owner you need to grab a ticket for my Pet Business Premium Pricing Secrets Masterclass in Orlando on September 30th. This is my last LIVE seminar in the USA in 2023, click now to grab a ticket. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you want to join the Pet Business Inner Circle where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's Diamond private coaching program click now
/episode/index/show/poodletopitbullpetbusinesspodcast/id/27726753
info_outline
Episode 309 - Dog Daycare with a Diffference! Enrichment and Education Based Pet Care with Allison Jacobs
08/04/2023
Episode 309 - Dog Daycare with a Diffference! Enrichment and Education Based Pet Care with Allison Jacobs
In episode 309 I'm talking to Allison Jacobs who runs the award winning, and amazing Scouts Honour Pet Retreat in Bloomington, Indianna. Allison spent her early years lazing through the summer months reading An Encyclopedia of Dogs, which fired a lifelong love for canines. She first studied music, before switching to a less competitive Italian Language program. Alongside university, from age 17 to 25 she worked at BestBuy, which kickstarted her love of business, where she also met her husband and best friend, and learned about organisation, which came in very useful with her future dog business. Upon leaving university she originally started pet sitting with Rover, and got busy very quickly, then in June 2021 Allison and her husband teamed up with business partner, Kristen to launch a daycare. * How the original idea for Scouts honour came from listening to what Allison and Kristens own dogs needed. * Why apps like Rover are great to get your started as a pet sitter, but have serious limitations if you want to stand out and scale up * Why dog safety and human safety are the foundation stones of Scouts Honours success. * Why looking after your staff members helps attract better daycare clients who are looking for the best facility. * How to create a winning partnership with someone who shares your vision and values, and why it's good to have a 'boring' business partner. Allison is so transparent about the whole business journey including costs, financing, emotional investment and hustle that was required to turn her daycare dream into a reality. Tune in to be inspired! To find out more about Scouts Honour click Remember, if you are a USA based pet business owner you need to grab a ticket for my Pet Business Premium Pricing Secrets Masterclass in Orlando on September 30th. This is my last LIVE seminar in the USA in 2023, click now to grab a ticket. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you want to join the Pet Business Inner Circle where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's Diamond private coaching program click now
/episode/index/show/poodletopitbullpetbusinesspodcast/id/27657186
info_outline
Episode 308 - The Last Dog Adventure: Why I'm Closing My Dog Walking Business
07/28/2023
Episode 308 - The Last Dog Adventure: Why I'm Closing My Dog Walking Business
An emotional and action packed podcast as I talk you through why I'm closing down my dog business, Pack Leader Dog Adventures. You'll hear LIVE from me as I complete my final dog adventure 12 years after launching the U.K's first dog adventure company, and enjoy my open and honest insights about what I've learned after over a decade in the industry! I've also collated a bunch of clips from the various promotional and educational videos I created over the years, as my business expanded and developed. Tune in to discover; * The real reason why I've closed a profitable business, and why the end of the business doesn't mean the end for Pack Leader Dog Adventures. * Why growing your pet business slowly is a much better option for most pet business owners who want to build a business around their life * How a successful business can birth new business opportunities. This has happened to me many times. * Why I'm happy about closing my original business, as it means more opportunities for the Pet Biz Wiz empire! And much, much more... There's also some never before heard audio snippets from some important people who played a big part in my business journey. Tune in to hear everything. Remember, if you are a USA based pet business owner you need to grab a ticket for my Pet Business Premium Pricing Secrets Masterclass in Orlando on September 30th. This is my last LIVE seminar in the USA in 2023, click now to grab a ticket. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you want to join the Pet Business Inner Circle where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's Diamond private coaching program click now
/episode/index/show/poodletopitbullpetbusinesspodcast/id/27589653
info_outline
Episode 307 - How to Switch to an Enrichment Doggy Daycare Model with Amy Hillis from Social Pet Resort
07/21/2023
Episode 307 - How to Switch to an Enrichment Doggy Daycare Model with Amy Hillis from Social Pet Resort
What happens when a daycare is built around enrichment and the needs of each dog? You are about to find out because episode 307 is an enlightening interview with Amy Hillis, the Chief Strategy Officer of Social Pet Hotel which she runs alongside CEO and husband Bill. They offer daycare, lodging, boarding and training in Charlotte and Pineville North Carolina. Amy grew up in Sandusky, Ohio, she attended Ohio university where she gained a bachelor's degree in middle childhood education, this led to a position teaching middle school. After a successful decade in education, Amy felt something was missing from her life. Around the time husband Bill was doing an MBA and happened to be doing a business plan for a dog business. He realised that there was a real need for quality pet care in Charlotte. So, in 2014 Amy highjacked Bills idea and Social Pet Hotel was born. She shares the business origin story, how they built an amazing team and expanded to a second location with a third just about to open. Tune in to discover; Why they Social Pet Resort switched from regular daycare to an enrichment model Why not coming from a pet care back ground was an advantage when innovating and changing the daycare offering How they switched existing clients to the enrichment model <-- great advice here from Amy Why launching a daycare means involves lot of hustle, bootstrapping and reinvesting. Amy didn't take a salary for two months. Why offering an enrichment model enables you to stand out from the crowd AND charge higher prices. How Amy is marketing her third daycare differently than when she opened her first daycare. And much, much more... Thanks to Amy for being so open and honest in this inspiring conversation. You can find out more about Amy's amazing daycare operation by clicking Remember, if you are a USA based pet business owner you need to grab a ticket for my Pet Business Premium Pricing Secrets Masterclass in Orlando on September 30th. This is my last LIVE seminar in the USA in 2023, click now to grab a ticket. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you want to join the Pet Business Inner Circle where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's Diamond private coaching program click now
/episode/index/show/poodletopitbullpetbusinesspodcast/id/27528615
info_outline
Episode 306 - Transforming the Canine Care Industry One KleanBowl at a Time, with Alex Mckinnon
07/14/2023
Episode 306 - Transforming the Canine Care Industry One KleanBowl at a Time, with Alex Mckinnon
Have you ever had an idea for a pet product and wondered how to take it to market? Then tune in because in episode 306 I'm talking to Alex McKinnon of Kinn Inc, who has successfully taken a bunch of products to market that help doggy daycare and boarding businesses save time and money, have sustainabilty at the heart of the design AND also employs disadvantaged people. Alex was born in Florida, but travelled all over the US, and ended up at Duke University where he studied History and Spanish. His passion for all things Spanish led to him moving to Barcelona where he worked in a coffee shop before being hired by Braun to work on product innovation. He went back to the USA to study and got his MBA in international business and finance, before working and living in Germany working on Brauns coffee products division. In 2011, after moving back to the USA Alex discovered that a lot of vets were struggling to give dogs medication, so he developed a pill crushing product. Through further research with his vet friend, Alex discovered that simply putting a dog bowl in a dishwasher doesn't kill salmonella and a bunch of stomach viruses, which ultimitely led to the creating of Kinns flaghip product, the Kleanbowl. Alex talks us through the whole Kleanbowl joureny, including the research, design, manufacture and marketing of his amazing product. Tune in to discover; * The value of doing time studies in your pet business to see where you, and your staff can be more efficient * How speaking to client about the problems they are facing will lead you to develop a profitable pet product solution * Why pet production innovation is about product iterration, as you'll rarely get it 100% right the first time. * The breakthrough moment when Alex realised he was in the time and money saving buiness, rather than the sanitation and environmental business. * How the right kind of feeding bowl can change the canine world! Alex is a super smart and passionate pet professional and you'll get SO much value from hearing his inspirational story. You can find out more about Alex and Kinn Inc by clicking here How can Kinn help you video? Staff retention success story video Questions or want to schedule an assessment conversation? Remember, if you are a USA based pet business owner you need to grab a ticket for my Pet Business Premium Pricing Secrets Masterclass in Orlando on September 30th. This is my last LIVE seminar in the USA in 2023, click now to grab a ticket. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you want to join the Pet Business Inner Circle where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's Diamond private coaching program click now
/episode/index/show/poodletopitbullpetbusinesspodcast/id/27464541
info_outline
Episode 305 - The Pet Business Premium Pricing Secret
07/07/2023
Episode 305 - The Pet Business Premium Pricing Secret
You ever wondered how some pet businesses can get away with charging super high prices, and they always seem full? Did you think the reason is because they have more experience, offer a better service or live in a more affluent area than you? Well....you'd be wrong. A premium pet business is possible for any pet professional, and I'd highly recommend you do this becuase being premium brings a TON of benefits, like; Better clients who will gladly pay higher prices, buy all your upsells and refer their affluent dog owning friends. You can give your clients a better service, with less running around and chasing your tail that you need to do when you charge low prices. And your 'premium prices' lead to premium values, which you wear like a cloak of confidence So, what's stopping you doing this? Well, that's what I'm sharing in this weeks episode of the podcast. This is a deep dive on pricing, money mindset and I'm sharing some actionable profit boosters you can plug into your pet business immediately. What are you waiting for? Dive in now... Remember, if you are a USA based pet business owner you need to grab a ticket for my Pet Business Premium Pricing Secrets Masterclass in Orlando on September 30th. This is my last LIVE seminar in the USA in 2023, click now to grab a ticket. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you want to join the Pet Business Inner Circle where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's Diamond private coaching program click now
/episode/index/show/poodletopitbullpetbusinesspodcast/id/27397812
info_outline
304 - Five Mysterious Pet Business Marketing Lessons From The Glastonbury Festival
06/30/2023
304 - Five Mysterious Pet Business Marketing Lessons From The Glastonbury Festival
What does Elton Johns last performance, Foo Fighters suprise Friday appearance and the U.K's biggest music festival have to do with your pet business? Answer: A LOT! Last weekend Beth and I enjoyed the 2023 Glastonbury Festival from the comfort of our sofa's at Town Farm, unlike the 210,000 music and mud lovers who made the pilgrimage to Worthy farm. Inbetween performances from Lizzo, Lana del Ray and Lewis Capaldi there were hidden some unbelievable marketing and promotional lessons that you can plug straight into your pet business. In this episode you will discover; * The wierd charity shop trick that Glastonbury use to guarantee media coverage for their headliners. * Why Glasto never shy away from controversial decisions and embrace a done is better than perfect attitude (this is vital for pet business success * How Glastonbury positional themselves as an aspirational event that music lovers are desperate to attend - and how you can create similar demand for your services. * How to copy Glastonburys 'scarcity' technique to ensure your classes, daycare spaces, walks, grooms and training sessions sell out in record time! And much, much, more... Tune in as Dom dissects the marketing magic that will help you stand out from the crummy competition... Remember, if you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now To grab a ticket for Pet Business Premium Pricing Secrets Seminar in Orlando on September 30th, Dom's last LIVE seminar in the USA in 2023, click. now If you want to join the Pet Business Inner Circle where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's Diamond private coaching program click now
/episode/index/show/poodletopitbullpetbusinesspodcast/id/27332949
info_outline
Episode 303 - Meet the 2023 Pet Business Marketer of the Year,Tim Jackson
06/23/2023
Episode 303 - Meet the 2023 Pet Business Marketer of the Year,Tim Jackson
What does it take to run an award wining doggy daycare? Well, in episode 303 you'll find out because you'll be joining me and PBIC marketer of the year, and the owner of the U.K's greatets doggy daycare, Tim Jackson, as we go behind the scenes at a recent VIP consultation day I held with Tim. This is a very special three part episode; * First up you'll get to hear Tims winning presentation from IMPACT 2023 - this is a masterclass on how to promote a stand out doggy daycare. Tim takes what I teach him and he RUNS with it. * Second you'll hear from me and Tim and we discuss what went down during his VIP consultation day - his prize for winning the prestigous award. Tim is very honest about the challenges he has faced growing his business, and you'll get lots of insights about what it takes to succeed with a pet care business. * And finally Tim shares what his BIG takeaways are from spending a whole day with Dom. This is a really inspiring episode, and Tim story will give you the drive to try new things as you strive to take your business to the next level. To find out more about Tim and his amazing services click now Remember, if you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you want to join the Pet Business Inner Circle where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's Diamond private coaching program click now
/episode/index/show/poodletopitbullpetbusinesspodcast/id/27236814
info_outline
Episode 302 - A Week In the Life of The Pet Biz Wiz
06/09/2023
Episode 302 - A Week In the Life of The Pet Biz Wiz
If you ever wondered what Dom gets up to inbetween podcast episodes then this show will enlighted and entertain you, because you are about to spend a week with behind the scenes in my business. Episode 302 is a truly unique peak behind the scenes into my world, as you get to follow along with what I do to keep the wheels turning at Pet Business Marketing Limited. I share EVERYTHING that goes on, including the planning, the coaching, the content creating and you'll also get to hear some snippets from the different meetings and masterminds I attend. Tune in to discover; Why planning and action taking are the two MOST IMPORTANT activties in my business. Why I record most of my podcasts in a field with one of my dogs... How I combine periods of intense activity with a lot of downtime, which enable me to achieve much more than my competitors. Why my coaching clients travel from all corners of the U.K to attend my quarterly mastermind meetings What really goes on at the Elite Pet Business Mastermind - You'll hear the good, bad and the ugly direct from my Elites in between hotseats... And you'll get to hear some behind the scenes snippets from training I did at the Mastermind and where I roll out my new product offering to my members. No two weeks are the same in Dom's world, and this doozy of a show will give you an amazing insight into the challenges I face in my own business....enjoy! Remember, if you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you want to join the Pet Business Inner Circle where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's Diamond private coaching program click now
/episode/index/show/poodletopitbullpetbusinesspodcast/id/27091209
info_outline
Episode 301 - Improving the Pet Care Industry with Carmen Rustenbeck from International Boarding and Pet Services Association
06/02/2023
Episode 301 - Improving the Pet Care Industry with Carmen Rustenbeck from International Boarding and Pet Services Association
This weeks podcast guest is Carmen Rustenbeck, who is the founder and CEO of the International Boarding and Pet Services Association. Carmen was born and raised in Gorgia to a military family, before moving to Arizona after her father returned from Vietnam. She married her highschool sweetheart Rusty who was in the airforce, and they spent the next 23 years living all over the world including five years in the U.K, and now reside on the top of a mountain in New Mexico. Carmen did a number of different jobs all over the world, but discovered the pet care industry when she landed a temp job in Colarado, which led to an opportunity to work with the American Boarding Kennel Association. Carmen loved working with passionate pet business owner, and this sparked passion for non-profits. 3 months into her new job Hurricane Katrina happened and Carmen was tasked with creating a non-profit organisation in 3 weeks, which she managed to do! This mean they could accept money and donations to buy food and work with AKC to rescue and rehome animals. The whole Katrina experience was a huge learning curve, and like crisis situation, it brought some unique challenges like transfer of infectious diseases with pet care facitlies. A year of two later Carmen could see there was a need for a new organisation that helps educate and support ambious, heart-centered pet-preneurs, and so the IBPSA was born. Carmen did revolutionary things with the IBPSA which when it launched in 2010 was the only non-profit organisation to be totally online. In order to provide the essential resources she knew the IBPSA would need Carmen asked some crucial questions about the vision for the furture of the industry, like; What does education look like for employees? What does a business plan look like for a facility? What does exit planning look like? What does succession planing look like so you can pass your business onto the next generation? Carmen wanted the IBPSA to look beyond just the world of dogs and be able to provide resources and education for feline, equine, avian and small and exotic animals so she had vetrinarians create the care plans and then tested it in a facilty in Dripping Springs. Now the organisation has 4 remote full time staff, around 1000 members and its growing all the time. They also run a conference every year in Orlando, which I am attending and speaking at. Tune in to discover; How the IBPSA took best practises and trainings from other organisations to provide the best resources for their members. Why it's crucial you have a succession plan for your business, something Carmen saw at first hand when the ABKA went bankrupt. Why travelling not only broadens your horizons, but makes the world seem smaller, AND more accessible - this is something I've discovered in the last year You'll also learn about British refrigerators, furniture for dogs, international currency, and much, much more...this is a wide ranging, informative and hughly entertaining interview with a leading light in the pet care industry. Carmens passion for pet care owners and the values of the IBPSA really shine through in this interview. Enjoy! You can find out more about the IBPSA (International Boarding and Pet Services Association) by clicking You can grab a ticket to the IBPSA Flow conference which is happening in October in Orlando (and I'm going to be speaking there) by going clicking here now If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you want to join the Pet Business Inner Circle where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's Diamond private coaching program click now
/episode/index/show/poodletopitbullpetbusinesspodcast/id/27023859
info_outline
Episode 300 - The Special 300th Anniversary Episode, with Special Guests...
05/26/2023
Episode 300 - The Special 300th Anniversary Episode, with Special Guests...
This weeks is a very special show because I'm celebrating the 300th episode of the podcast! Just over five years ago I picked up my microphone and started sharing winnning ways to grow, scale and dominate your town with a stand-out, super premium pet business. It's been an absolute blast, and I've had SO much fun along the way... Tune in to discover; Why I launched this podcast in 2018, and you'll get to hear a snippet with Alex the Video guy AND some chicks! How my podcast has changed and developed over the years, and why change is a GOOD thing! Why I switched from a dog training video podcast, and you'll get to hear a snipped from the original Superhero Dog Owners Show How I handle bad reviews. HINT: Water off a ducks back.... Why you should start think about starting a podcast - and how it can help you grow your pet business. And you'll also get to hear from a bunch of past guests and friends of the podcast, who stop by to say 'HappyPodcastiverasy!', or words to that effect... I want to say thanks for being a loyal listener, and if you like the show please share it with any of your pet business owning pals! If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you want to join the Pet Business Inner Circle where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's Diamond private coaching program click now
/episode/index/show/poodletopitbullpetbusinesspodcast/id/26961405
info_outline
Episode 299 - Behind the Scenes Pet Boarding and Daycare Expo - Part Two
05/19/2023
Episode 299 - Behind the Scenes Pet Boarding and Daycare Expo - Part Two
This weeks show is an action packed episode where I catch up with a bunch of awesome pet business owners I met at the Pet Boarding and Daycare Expo in Las Vegas... I went a wandering with my microphone, and managed to squeeze in SIX short interviews with a range of different businesses. You'll hear from some incredible people like; Eyal Cohen the Chief Development Officer for Pet Hospitality Resorts Group - Eyal used to work in the Diamond trade until he swapped ladies best friend for mans best friend...Special shoutout to Eyal for gifting me a book as a thankyou for what I shared in presentations. Top man! Amy Hillis who runs her own factilities but was attending the trade show as a reprisentative of the Professional Animal Care Certification Council, those guys do some great work. Amy also fills us in on the enrichment programs she runs at her own daycare, Social Pet. Gary Kachatryn who is the Chief Executive Officer at South Park Doggie Inc. Gary and his team are doing some inspiring activities at their daycares, and are aiming to roll their operation across the USA, a super smart guy. Al Locker, the president of Turnkey Solutions who consult, design, build a construction company based in Houston, Texas. They specialised in petcare facilities. Al decscribes himself as 'The Dreamkiller' and you'll find out why in this enlightening interview... Carly Mcshane who is the customer success manager for FetchFind, an online e-learning training platform that has been providing training for staff for pet service providors since 2016. A valuable resource for the industry And, last but not least, I also caught up with my good buddy, and fellow PB & D speaker Fernando Camancho, who has been inspiring and helping the pet industry move forward for years and years. And much, much more... This is an absolute belter of an show, and a great way to draw a line under my adventures at the expo in Nevada. Enjoy! You can find out more about Eyals business by going to You can check out Amy's facility by going to and you can find out more about PACCC by visiting You can check out Al's services at You can check out Gary's operation at You can find out more about Fetch Find at You can check out Ferns awesome services by clicking here If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you want to join the Pet Business Inner Circle where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's Diamond private coaching program click now
/episode/index/show/poodletopitbullpetbusinesspodcast/id/26880750
info_outline
298 - Behind the Scenes at Pet Boarding and Daycare Expo West, Part One!
05/12/2023
298 - Behind the Scenes at Pet Boarding and Daycare Expo West, Part One!
This weeks pod comes to you LIVE from Las Vegas where I'm delivering the keynote presentation at Pet Boarding and Daycare Expo West! You'll hear me reporting from the Las Vegas strip as I walk you through my first visit to an expo, and my first Barleigh productions event. I've met new business owners, people who run franchises, people who are just breaking ground on thier first facility, it's been a blast! I managed to grab two excellent interviews for this episode. The first is with Barkleighs director of operations, James Severs who shared the Barkleigh teams passion for these events and more about why you should attend an expo. Then I caught up with Claire Cronin from Live Oak Bank, who specialise in providing funding and support for pet business who want to grow through renovating their existing facilty, or through expansion or aquisition. You'll get a real insight into the kind of expertise in attendance at these events, and hopefully it'll spur you to get off your butt and grab a ticket to the next Pet Boarding and Daycare Expo, which is happening in Hershey in November. Enjoy the episode! To find out more about Pet Boarding and Daycare Publications and events click To find out more about how Live Oak Bank can help you with your expansion plans then click Contact Claire: 404-513-2347 [email protected] If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you want to join the Pet Business Inner Circle where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's Diamond private coaching program click now
/episode/index/show/poodletopitbullpetbusinesspodcast/id/26822586
info_outline
Episode 297 - Dr Dom's Premium Pet Business Perscription
05/04/2023
Episode 297 - Dr Dom's Premium Pet Business Perscription
Do you struggle to charge what your services are worth? Are you as passionate but poor pet professional? Is pricing your pet biz achilles heel? Then you're in luck, because in episode 297 I'm sharing my opening presentation from the inauguarul IMPACT event, held way back in 2019. I called it, The Premium Pet Business Perscription. You'll learn the exact same method I taught to the IMPACT attendees, that will help you charge what your services are really worth, and improve your bottom line. Whether you're a dog walker, pet sitter, groomer, or daycare owner, this premium pricing deep dive will help cure your crappy prices and ameliorate your ailing bank account. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you want to join the Pet Business Inner Circle where you can get access to hundreds of trainings and ask Dom anything inside the private forum, then click now To apply to join Dom's Diamond private coaching program click now
/episode/index/show/poodletopitbullpetbusinesspodcast/id/26743761
info_outline
Episode 296 - The Pet Business Marathon: Why the Next Two-Thirds of the Year Matter Most
04/28/2023
Episode 296 - The Pet Business Marathon: Why the Next Two-Thirds of the Year Matter Most
Did you know there are just two-thirds of 2023 left to affect massive change in your pet business??? As a pet business owner, have you made progress towards your goals this year? With just two-thirds of 2023 left, it's time for a 'check-in' to reflect on your achievements and plan for bigger ones. In this episode, Dom shares his experiences and challenges you to take bold steps towards success. Don't confuse 'activity' with 'achievement' - learn how to be truly productive and make a significant impact on your business. Don't let time pass you by - tune in now to build a bigger vision for your business. If you want more help and advice from Dom, then you can join the Pet Business Inner Circle AND get £1997 of proven pet business marketing resources by clicking now To grab a copy of Doms' latest book, How to Disnify Your Pet Business click now For those looking for a more personalized approach, apply for Dom's private coaching programs by clicking now.
/episode/index/show/poodletopitbullpetbusinesspodcast/id/26680692
info_outline
Episode 295 - Chatting With The Pet Biz Guru Janie Budnick, Owner of St Louis Biggest Pet Care Business
04/23/2023
Episode 295 - Chatting With The Pet Biz Guru Janie Budnick, Owner of St Louis Biggest Pet Care Business
This weeks guest is known as the Pet Biz Guru, and is a legend within the pet sitting industry... I'm talking to Janie Budnick, who is the founder of Four-Legged Kids, St Louis largest dog walking and pet sitting service, which she's started in 1997. She's been in the pet industry for 34 years, and now Janie also helps other aspiring pet business owners through her strategic coaching and pet business accelarator. She's a South Missouri girl through, and grew up as an only child whose best friend was her cat - how adorable! She attended and thoroughly enjoyed her time at Mizzou (Missouri University) before moving to St Louis where she worked in a Vetrinarians where she started doing pet sitting jobs on the side. When someone suggested Janie turn this into a business she was initially horrified, but then decided to plan her wedding and start her business at the same time. Janie picked up her first clients pretty quickly, and ended up hiring pretty quickly too, and now has over 40 employees! She shares an excellent story about how his hiring spree began, when she missed out on Christmas with her family back in 1997. Janie shares her hiring and scaling secrets, we discuss pet industry trends, the dangers of being a one man (or woman) band, pet industry trends and pet industry best practises. She also gives a quick but informative lesson on how to use D.I.S.C. process to successfully staff and scale your pet sitting team. (Dominance, Influencial, Steady, Compliant) I loved interviewing Janie, and I know you'll LOVE listening to this episode. To find out more about Janies amazing business click now To add your name to the Pre-notification list for Dom's Pet Business Premium Pricing Secrets in Orlando on September 30th then click now To grab a copy of Dom's How to Disnify Your Pet Business Book then click now To join Dom's Pet Business Inner Circle, and get £1997 worth of amazing marketing resources click now
/episode/index/show/poodletopitbullpetbusinesspodcast/id/26624082
info_outline
Episode 294 - Behind the Scenes at IMPACT 23 - The Disnify Your Pet Business Success Summit
04/14/2023
Episode 294 - Behind the Scenes at IMPACT 23 - The Disnify Your Pet Business Success Summit
In this weeks episode we go behind the scenes at IMPACT 23 - The Disnify Your Pet Business Success Summit! I'm not sure if I was feeling Dopey, Bashful or, Brave when I handed the attendees the microphone, so they could record thier thoughts about the event, as it was happening.... but it all turned out ok in the end, because the IMPACT attendees really delivered. In this unique episode you will discover; Why IMPACT felt like an immersive experience, rather than just an event... What organisation and prep goes into putting on an international pet business conference. Hint: More than you think Why Adam Delderfield had a Monsters Inc. merch breakthrough midway through day one. How Tim has inspired Doug the Dog Guy to invest in a Pirate costume when he returns home. Why pet business owners travel from all corners of the UK, and from the USA to attend IMPACT AND....what Vance Morris thought about the event, and why he's taking a battered sausage recipe back to Maryland... And much, much more! You'll hear directly from lots of attendees as the event happened, and I share the dates for IMPACT 24. This is a real peak behind the scenes. Enjoy! To find out more about Dom's pet business development programs click To grab a ticket to the next leg of Dom's USA seminar tour click To get access to £1997 worth of FREE pet business marketing materials click now You can grab a copy of Dom's brand new book How to Disnify Your Pet Business, click to get your copy now
/episode/index/show/poodletopitbullpetbusinesspodcast/id/26529318
info_outline
Episode 293 - From Home Schooling Dogs to National Dog Training Franchise, with Brian Claeys from All Dogs Unleashed
04/06/2023
Episode 293 - From Home Schooling Dogs to National Dog Training Franchise, with Brian Claeys from All Dogs Unleashed
This weeks guest is dog trainer and entreprenuer Brian Claeys, who runs All Dogs Unleashed, a national dog training, boarding and daycare franchise across the USA. Brian grew up in Iowa where he enjoyed spending time with hunting and bird dogs. He did some schooling in Colarado before returning to Iowa where he held a number of sales jobs, whilst learning the dog training business ropes at Midwest Dog Training. He then teamed up with best friend, and fellow dog trainer Travis Lux, and they dived into their own dog training business. The business was born sat on the couch, where they decided on a name, wrote the business plan, built the website, and lo and behold, when they turned the website on clients started appearing! Initially, Travis ran the business from his apartment in Texas, then in 2007 Brian moved down and they bought a house together, and ran the business from home. The next year they bought a house each and expanded the client base, while they saved up to afford to lease their own facility, which they opened in 2010. Outgrowing the original facility they bought some land on which they built the facility that became the blueprint for the All Dogs Unleashed Franchise, which has 19 locations throughout the USA. This is an enlightening and educating interview, as Brian takes us on the rollercoaster adventure of scaling up and franchising a dog training business. Tune in to discover; Why you need to be agressive with marketing when you are starting out with your pet business The benefits of investing in a franchise to grow your pet business, rather than doing it on your own. Why the best dog trainer is the most well known dog trainer, and why sales and marketing are the most important functions of a dog training business. Why happy customers are the best sales ambassadors for your training business Why Brian is embracing the power of paper and ink marketing, by starting a pet friendly magazine. Something he learned at the Grow Your Pet Business FAST! seminar. To find out more about All Dogs Unleashed and the Franchise opportuntities available check out his website I met Brian when he attended my Grow Your Pet Business FAST! seminar in Texas in January. To grab a ticket to the next leg of the USA seminar tour click To get access to £1997 worth of FREE pet business marketing materials click now You can grab a copy of Dom's brand new book How to Disnify Your Pet Business, click to get your copy now
/episode/index/show/poodletopitbullpetbusinesspodcast/id/26465028
info_outline
Episode 292 - How an Aggressive Dog Inspired Katie Casell to Become Miami's Premier Force-Free Dog Trainer
03/24/2023
Episode 292 - How an Aggressive Dog Inspired Katie Casell to Become Miami's Premier Force-Free Dog Trainer
Katie Casell was born, raised and still still lives in Miami - a true Miamiam - where she now serves the community as Miami's number #1 force-free dog trainer. Katie has been holding a dog leash since she was in dipers, and grew up with a love for dogs and horses, a passion she inherited from her animal loving dad, who also trained dogs, horses and parrots. She worked as a groom aged 17, but then fell into a sales job selling pest control, before she started 20 year career with a floral importer. Katie could see the writing on the wall with her sales job, and so started her own side hustle pet business in 2002. This ran alongside her regular job until 2011, when she adopting an agressive dog called Brisco, the dog who inspired a life-long love and career in dog training. A cancer scare in 2017 finally gave her the push to follow her passion, and go all in with her dog training business. Katie has been on thorough training journey learning from some world class training mentors, and she ended up specialising in helping leash reactive and leash agressive dogs with her private one to one training services. She also does puppy sessions to provide some light relief from the intensity of the aggressive dog cases. In this awesome interview you will discover; How creating connections with local vets helped stimulate referrals and bring clients to her fledgling business Why Katie and I are cooking up an exclusive, high-end, luxury offer for her affluent dog training clients Why she niched to aggresive dogs as an homage to her first dog Brisco. Why you need good training AND business mentors IF you want to accelerate your career. Why dog trainers need speak to dog owners fears in their marketing materials The amazing sliding doors moment that led to Katie finding her husband... Katie was a great guest, and an awesome coaching client I love working with, you'll get so much from her inspirational story. To find out more about Katie's services check out her website To grab a ticket to the next leg of Dom's USA seminar tour click To get access to £1997 worth of FREE pet business marketing materials click now You can grab a copy of Dom's brand new book How to Disnify Your Pet Business, click to get your copy now
/episode/index/show/poodletopitbullpetbusinesspodcast/id/26327037
info_outline
Episode 291 - The Doggy Daycare Success Blueprint with Jennifer Wolf-Pierson
03/17/2023
Episode 291 - The Doggy Daycare Success Blueprint with Jennifer Wolf-Pierson
This weeks guest is the marvellous Jennifer Wolf-Pierson, the general manager of ABC pet resort in Houston, who this month celebrate their 32nd year in business! However, she wears a number of different hats, and is also a big part of the Turnkey design and build team, who give advice to people who want to open pet care facilities, people who are remodelling pet care facilities, and they also provide pet facility management courses. In her own words, Jennifer grow as a 'spoiled, only child mad about horses'... This passion continued into her teenage years, she did an agricultural degree, and worked with horses until she woke up one day and realised she needed something with a more steady income, so she fell into a retail career with Bootbarn. Here she enjoyed a successful period building teams and hitting targets, until the company made one cutback too many, which was the tipping point for Jennifer up up-sticks and try something else. She fired off some resumes and randomly got an interview to join ABC pet resorts doggie daycare business, and the rest is history... In this podcast you will also learn; The value of networking, making connections and continued education that happen when you attend industry specific events The People, Pets, Profit equation that all successful doggy daycares need to know Why pet professions need to up their marketing game as more people from other industries join the pet sector and bring their tech, marketing and staffing skills with them. Why you need to get OFF Facebook and into your community if you want to attract affluent dog owners to your doggy daycare facilty. And, as a bonus tip, you'll also learn the fastest way to make $1 million with horses... Jennifer is super-passionate about helping pet business owners to build a business around the kind of life they want to have, and you'll get loads of information and inspiration from her amazing story. To find out more about Jennifer and ABC Pet Resorts click now To find out more about Turnkey build and design and the Pet Care management training click To find out about Dom's USA tour of his Grow Your Pet Business FAST! seminar click now To get access to £1997 worth of FREE pet business marketing materials click now You can grab a copy of Dom's brand new book How to Disnify Your Pet Business, click to get your copy now
/episode/index/show/poodletopitbullpetbusinesspodcast/id/26259357
info_outline
Episode 290 - Running the Biggest Boarding and Dog Training Facilty in Texas, with Charles Countryman of K9 Culture
03/10/2023
Episode 290 - Running the Biggest Boarding and Dog Training Facilty in Texas, with Charles Countryman of K9 Culture
This weeks guest is Charles Countryman who along with wife Laura, runs K9-Culture, a 53,000 square foot,premier boarding and training facilty in Carrollton, Texas. Charles grew up in North Idaho, and joined the Army two weeks after leaving high-school. He eventually wanted to be a police officer so joined as an MP. Despite not wanting to travel, Charles ended up leaving basic training and ending up in Panama, he also saw Korea, Japan, the Gulf, and spent six-months in Somalia where he ended up in an accident that cost him the loss of a lot of his hearing. He left the army, met Laura and they settled in Orlando, Florida where he started a sales job in the heavy equipment industry, eventually working his way up to National Sales Manager and COO. When the kids grew up they got a cattle dog puppy who loved herding his grandchildren,which sparked off a love of training, and a dream of running a training business. A few changes at work meant Charles has the opportunity to leave, and despite everyone telling him he was he was crazy, he and Laura decided to go all in with their own dog training business. They moved to Dallas, Texas where Charles worked for another training company before going all in with K9-Culture, the largest board and train facilty in Texas. The journey started with just Charles, Laura and a dog agressive Blue-Heeler called Hank, now they have 30 staff, 15 trainers, and multiple board and train programs running, weekly classes, a luxury boarding kennel, grooming services and a retail offering under the K9-Culture roof. In this compelling and honest interview you will discover; How Charles initially advertised his business, and why he still invests A LOT of time, money and energy on marketing his training services. Why looking for ability and attitude, is more important than previous dog training experience when hiring staff How systemising everything at K9 Culture has enabled massive and rapid growth, whilst also maintaining incredibly high standards Why putting the dogs welfare first and making training FUN, is the best way to grow a dog training business. How the first human agressive case dog case they ever trained ended up being a ring bearer at the owners wedding! Why Crunching numbers is crucial when adding new services, IF you want them to be profitable. And....why Charles had to be sober to secure a first date with Laura, his wife of 25 years! Charles also shares some powerful insights into the common mistakes dog owners are make by trying to exhaust their dog, when they should be trying to fulfill their dog. This is a really entertaining and inspiring interview. Check it out now! To find out more about Charles and K9-Culture click now To get access to £1997 worth of FREE pet business marketing materials click now To find out about Dom's USA tour of his Grow Your Pet Business FAST! seminar click now You can grab a copy of Dom's brand new book How to Disnify Your Pet Business, click to get your copy now
/episode/index/show/poodletopitbullpetbusinesspodcast/id/26186667
info_outline
Episode 289 - Helping Dogs and Healing the Industry with Michael Shikashio
03/06/2023
Episode 289 - Helping Dogs and Healing the Industry with Michael Shikashio
This weeks guest is agression dog specialist Michael Shikashio. Michael grew up in a suburb of Rhode Island, as part of the only Japanese family in a big town of Irish and Italians families. He was encouraged by his parents to follow a maths based career, but struggled to settle studying engineeering, so ended up doing restaurant management. He worked as a sushi chef to put himself through school, which led to a job working as a chef, and eventually as a butler in the world famous Foxwoods casino, which he did for 20 years. Michael always had an entrepreneurial drive, and over the years had fostered a lot of dogs, who he helped with their behavioural issues, this led to a passion for working with agression cases. He toyed with the idea of running a doggy daycare, but in the end started a side hustle career as a dog trainer, which he ran for five years alongside is job at the casino. He eventually went all in with the training business, specialising in agression cases. Now he helps dogs, owners and aspirining dog trainers through his Agressive Dog brand. As well as sharing his full story, Mike also opens up about a recent interview he did, which sparked off a social media furore between different factions in the dog training world, and almost broke the internet! This is an unmissible episode... Tune in to discover; How Mike started honing his canine communication skills dealing with celebrities working as a head-bulter at the casino Why entreprenuers in the pet industry should use lessons and stories from their previous careers to help market their business Why building referral sources with local vetrinarys and pet stores is the best way to build a pipeline of clients for your pet buiness Why having a specialisation and owning a niche is crucial to massive growth of your dog training business Why hiring faster is the key to scaling up your training business, because you can help more people with a team around you Why he is so passionate about spreading positivity and kindness, by starting conversations in the dog training world, to encourage better shared knowledge, for the betterment of dogs everywhere. This is a very open and honest interview with a very giving pet professional. Sincere thanks to Mike for sharing this story To find out more about Michael Shikashio, his programs, podcast and events click now To find out about Dom's USA tour of his Grow Your Pet Business FAST! seminar click now You can grab a copy of my brand new book How to Disnify Your Pet Business, click to get your copy now To grab a ticket to IMPACT 23 - The Disnify Your Pet Business Success Summit, click now
/episode/index/show/poodletopitbullpetbusinesspodcast/id/26104572
info_outline
287 - How Joey Stevens Went From Homeless, to Working on TV, to Becoming Atlanta's Premier Dog Groomer
02/24/2023
287 - How Joey Stevens Went From Homeless, to Working on TV, to Becoming Atlanta's Premier Dog Groomer
This weeks show is an inspirational interview with Joey Stevens tells who went from sleeping in his car to establishing himself as Atlanta's premier 'stress-free' dog groomer! Joey grew up in Florida but didn’t settle well at school, and left as soon as he could with an entrepreneurial ambition to do something different. He's had many jobs over the years, and tried many businesses including working at Walmart, buying and selling cars, running a seed business called 'a sprouts life', retailing on his eBay store, working as a roofer, and he had an interesting acting career on some major T.V series! Joey upped sticks, moved to Georgia and worked in a number of groomers, but became disillusioned seeing dogs being dragged, pulled and caged in factory style grooming establishments. He wanted to do provide a service which 'allows dogs to be successfull' and which puts the dogs welfare first, so Dogman ATL was born! Tune in to discover; How Joey managed to grow his house-call grooming despite starting his business just two weeks before the pandemic hit! How he devised a techniques to calm the dogs in his care, that helps them cope and enjoy the grooming experience. The dangers of putting all your eggs in one business basket. How his broken past help him connect with nervous and fearful dogs. Why you need to find premium clients who fit your premium values How increasing prices has led to more tips and more time to spend giving the dog a stress-free groom I loved hearing about Joeys passion for providing an exceptional grooming experience, and I know you'll LOVE hearing Joey's story. To find out more about Joey's grooming business click Dom is visiting To find out about Dom's USA tour of his Grow Your Pet Business FAST! seminar click now And if you enjoyed that you should grab a copy of my brand new book How to Disnify Your Pet Business, click to grab it now To sign up for Dom's FREE Five Day Disnify Your Pet Business Challenge, click now To grab a ticket to IMPACT 23 - The Disnify Your Pet Business Success Summit, click now
/episode/index/show/poodletopitbullpetbusinesspodcast/id/26033826