The Poodle to Pitbull Pet Business Podcast
Join the UK's leading and most controversial pet business coach Dom Hodgson, as he goes off the leash and shares the business building secrets that will fix your pet business. If you are a dog trainer, dog walker or a dog groomer then this show will provide the marketing education you need to put your business growth on steroids.
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Episode 347 - How to Price Your Pet Services (To Maximise Profits)
04/26/2024
Episode 347 - How to Price Your Pet Services (To Maximise Profits)
Are you worried you are undercharging for your pet services? Are you struggling to pay staff, and invest in your business because your margins disappearing due to rising costs? Are you just starting out in the industry and don't have a clue what to charge? Most pet business owners set themselves up for a difficult business journey, because they fail to nail a profitable pricing strategy. They fear charging high prices because they worry dog owners won't pay a premium, when there's so much compeition around. This is almost always a mistake because there are affluent dog owners out there who are looking for, and are happy to pay top dollar for a premium pet service. If that's you, and you know you deserve to earn more money, and charge higher prices, but you don't know how to make the transition to being premium, then this episode has all the answers you need. Tune in to discover; * Why you need to ignore advice from your family members, staff, clients (and idiot pet business owners in Facebook groups) IF you want to have a premium business. *How to repell cheapskate dog owners who will make your life a misery, and instead attract affluent dog owners * Why selling one service and only offering one price option is a BAD idea * How to build a reputation as the 'top dog' luxury service provider in your town (so affluent dog owners are beating a path to your door!) *The simple 'one-word' action you need to take TODAY that will set you off on the premium pricing journey. I've transformed my own business AND 1000's of my clients businesses by implementing the secrets I share in this podcast. Listen in, and take action! Huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. If your website is a leaky bucket, if you aren't collecting email addresses or doing any follow up, and you need to plug automation into your business then you should watch my FREE 'How to automate your pet business' webinar, click now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 346 - Dom's Pet Biz Success Rules 1 to 5
04/18/2024
Episode 346 - Dom's Pet Biz Success Rules 1 to 5
Do you have rules your life AND your business by? Are you ruthless about enforcing these rules and do you communicate them to your clients? Most pet business owners have no rules (and no spine) so they end up making bad decisions that negatively impact their future growth and mental health. After 13 years in the industry Dom has created a non-negotiable 'set-in-stone' list of rules that lead to pet business success for any service based pet business owner, and in episode 346 he shares the first five; If you constantly get side-tracked by pointless tasks, and you have no fundamentals that you live by, then this episode will give you the platform for success you are looking for. Huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. If your website is a leaky bucket, if you aren't collecting email addresses or doing any follow up, and you need to plug automation into your business then you should watch my FREE 'How to automate your pet business' webinar, click now To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 345 - How to Automate Your Pet Business
04/12/2024
Episode 345 - How to Automate Your Pet Business
Does your website sucks and you don’t know how to fix it? Are you sick of running ever faster on the social media treadmill trying to promote your business, and it’s exhausting? Do you need to add automation to your business, but are you crap with technology and don't know where to start? Then it's time to tune in to this weeks special episode which shares the audio from Dom's recent 'How to automate your pet business' webinar. Tune in to discover; Secret #1 - Why your website is a leaky bucket and how to fix it Secret #2 - How to build an email list of hot prospects that see you as the local pet expert Secret #3 - How to use automation to plug those holes and turn your website into a pipeline of perfect prospects Once you get automation plugged into your pet business you'll have a system that consistently, predictably and reliably works behind the scenes to bring new customers to your door, 24/7, 365 days a year. If you want to fast-track your progress you should grab the launch offer of PetBizSuite click now Huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 344: The Seven Deadly Pet Business Website Mistakes
04/05/2024
Episode 344: The Seven Deadly Pet Business Website Mistakes
Is your pet business website a waste of digital space, that FAILS to bring in new clients? Every few years do you spend thousands on a brand new shiny website, but your results NEVER improve? Is your website failing to attract and convert ideal clients, and are you clueless about what a 'good' website should look like? You aren't alone... Most pet business websites are an overwhelming 'hot-mess' that confuses and overwhelms a website visitor. They have too many buttons, too many options, and not enough structure and focus, which means most of the dog owners (and potential clients) who visits your website, end up leaving, and many will end up in the arms of your competition. To help you get a better understanding of what a great website looks like, this week I'm sharing the 7 deadly website mistakes that are stopping you from spreading the word about your amazing service. Tune in to discover; Navigating No Man's Land: Learn how a cluttered website with no focus, dilutes your message and confuses visitors. Pain Points Unaddressed: Uncover the power of speaking directly to your client's struggles and how it can dramatically increase engagement. Differentiation Dilemma: Discover why standing out in the crowded pet business market is non-negotiable and how to achieve it. Readability and Engagement: Tips on ensuring your website is accessible and compelling to your target audience. Call-to-Action Clarity: Master the art of crafting compelling calls-to-action (CTAs) that guide your visitors towards making a booking or inquiry with confidence. If you action the key learnings from this episode you'll quickly turn your haphazard collection of pictures, pixels and buttons into a perfect 'funnel' that positions your service as the natural choice, AND moves the webiste visitor closer to the sale. If you found all this intriguing and you know you have a sucky website, then you need to sign up for the FREE live webinar I'm delivering on April 11th, It's called 'How to Automate Your Pet Business', and if your website is a leaky bucket, if you aren't collecting emails or doing any follow up, and you wish you had a marketing system to help you consistently attract new clients then you need to be on this webinar. Click to reserve your place on the webinar now. Huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 343 - How to Get Media Coverage to Help Position You as an Expert Pet Professional
03/29/2024
Episode 343 - How to Get Media Coverage to Help Position You as an Expert Pet Professional
This weeks guest is expert reactive dog trainer, Nick McMechan. Nick grew up near Edinburgh where spent a childhood walking, or being walked by, his own and his neighbours dogs. He graduated from university, and after a number of different jobs ended up in retail. During this time he got into dog training as a hobby, and this led to him competing in working trails with his dogs Lady and Max. Max developed some reactivity issues which forced Nick to learn more about dog behaviour, and eventually qualify as a trainer himself. In January 2019 he took redundancy from Boots, and started his dog walking business, just a few weeks before the pandemic! The subsequent lockdowns and lots of dog owners working from home, meant Nick business was slow to grow. He struggled to get clients and was charging low-prices. He then added training services, again charging low-prices and was working ever longer hours. He started dipping into his savings, which led to the breaking point for his fledgling business. Tune in to discover how Nick upped his prices, ditched the dog walking, and went all in with his mission for helping reactive dog owners; How Nick created his own newsletter and got local newspaper, and national radio coverage, which helped build his reputation. Why just adding new services won't make you more money IF you aren't charging high enough prices How to easily get media coverage to position you as an expert pet professional. How consistent follow up will help convince dog owners in your town you are the right dog trainer for them Why putting your personality into your marketing helps you attract more ideal clients who are aligned with your values. How Nick transitioned from dog walking to training AND from low-priced to premium priced! Something anyone can do... Thanks to Nick for being so honest and open, and for sharing his struggles with pricing and his winning media strategy. You can find out more about Nicks business by clicking Dom is doing a FREE live webinar on April 11th called 'How to Automate Your Pet Business'. If your website is a leaky bucket, if you aren't collecting emails or doing any follow up, and you wish you had a marketing system to help you consistently attract new clients then you need to be on this webinar. Click to reserve your place now. Huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 342 - The Perfect Pet Business Marketing Funnel
03/22/2024
Episode 342 - The Perfect Pet Business Marketing Funnel
Is your pet business website a waste of time? Is it merely a collection of pretty pictures and pixels, that is failing to convert website visitors into clients? Is a lack of structure on your homepage sending website visitors into the arms of your competitors? You aren't alone. Most pet business websites DON'T do the job they were designed for, which is to bring YOU more business. So, in this episode Dom shares how you can turn your leaky bucket website, into a funnel that attracts ideal clients, convinces them of your expert status, collects their contact details, so you can follow up with email. This process will dramatically improve the effectiveness of your online storefont. Tune in to discover; Crufts Calamity - How Dom noticed a HUGE marketing mistake at the worlds biggest dog show Event Effectiveness - Discover how one of Dom's clients collected hundreds of leads at a local dog event Fortune in Follow-Up - Why collecting contact details of your website visitors is priority number #1 Pet Biz Funnel Hacker - The simple way to implement a funnel that leads perfect clients to your door. Sales Engine for Your Pet Biz - How investing in a CRM can help with all the automation your business needs Want to learn more about automating your marketing? Then click to download The Automatic Pet Business, a FREE digital marketing blueprint. Huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 341 - How to Build a Six-Figure Side Hustle Dog Training Business with Adam Delderfield
03/14/2024
Episode 341 - How to Build a Six-Figure Side Hustle Dog Training Business with Adam Delderfield
Most dog trainers struggle to get and keep clients, so they end up with a revolving door of customers that leads to a feast and famine business with no stability or structure. This eventually leads to overwhelm, burnout and a low income operation, that does little more than pay for their dog training seminar habit. That is definitely NOT the kind of business that this weeks guest Adam Delderfield has built... Adam has a niched 'puppy' training business that has upsells, cross-sells, and even continuity income with an online 'club' that his puppy clients graduate to.. Tune in as he shares the secrets of his success, that have enabled him to build a six-figure 'side hustle' dog training business, whilst also working in a full time job (where he manages 4 teams, 24 people, and at home has three kids, two dogs and a cat!) If you want to discover how to create a dog training business that has a BIG impact in your dog own community, AND brings in a great income then this episode is a must listen. To find out more about Adam's amazing business click Adam is one of the speakers at IMPACT 24, to grab an early bird ticket for the Pet Business Success Summit, click Huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 340 - How To Give Your Pet Business An Iron-Man Upgrade
03/07/2024
Episode 340 - How To Give Your Pet Business An Iron-Man Upgrade
Is it a bird? Is it a plane? No! It's the early bird ticket offer for Dom's flagship event of the year, IMPACT 24! The Pet Business Success Summit. Over one magical weekend in June, the worlds leading pet business coach, Dom Hodgson himself, will share the Seven Super Hero traits that will take your business from ordinary to extraordinary. Superpowers like; Superpower #1. Super Strength: Command the Top-Dog Position with Premium Pricing Banish the bargain bin mindset and reposition your services from 'nice to have,' to must-haves, for the discerning pet owner who is looking for something different and better. Being premium a superpower that transforms every aspect of your pet business. Superpower #2. Speed: The Flash's Guide to Pet Business Productivity At IMPACT you'll learn Dom's fast-track methods for identifying your IGT's (Income Generating Tasks), prioritising activities that matter, and cutting out the fluff that slows you down. Superpower #3. Flight: Soar Above the Competition as the 'Go-To' Expert. At IMPACT Dom will share how to use educational content, spearheading standout events, and how to secure media features that spotlight you as your towns leading authority. Superpower #4. Invisibility: Covert Communications, Heroic Results Discover how to use targeted emails and direct mail to make your message felt, not just heard, by the right customers, at the right time. Superpower #5. Telepathy: Understand Your Customers Better Than They Understand Themselves Get ready to dive deep into the psyche of your clientele. Learn mind-bending tricks so you anticipate your client's needs, cater to their whims, and lock in their loyalty. Superpower #6. Shape-Shifting: Be the Chameleon in a World Resistant to Change At IMPACT we'll empower you to be as adaptable as you are steadfast, turning industry shifts into your playground. Superpower #7. Technomancy: Mastering Automation and Technology Time to let technology be your sidekick, and automate the mundane so YOU can focus on the mission. To grab an early bird ticket for IMPACT 24 - the Pet Business Success Summit, click Huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 339 - A Pet Business Newsletter Masterclass
03/01/2024
Episode 339 - A Pet Business Newsletter Masterclass
Do you struggle to stand out from the ever growing competiton? Are you tired of unsuccessfuly promoting your service on the social media hamster wheel? Would you love to discover a better (and secret) way to connect with dog owners in your town? Then you are in luck because this weeks episode is a pet business newsletter special, and I'm speaking to four different pet business owners who have transformed their business with the addition of a paper and ink promotional tool, A.K.A a newsletter... Tune in to discover; How to gather content, curate articles and publish a quarterly newsletter How to use a newsletter to open relationships, drive awareness, encourage referrals How the podcast guests got over thier fear of writing and boosted their confidence by promoting through a published newsletter How to elevate your business above the 'same old boring' marketing your crummy competition are doing... How adding a paper and ink newsletter can help increase prices, with customer retention and make clients feel proud about being a part of your business Huge thanks to Tracey, Demi, Caroline and Trudie for sharing their expertise and experiences. Find out more about Tracey Oliver by clicking Find out more about Caroline Sammon by clicking Find out more about Demi Powell by clicking Find out more about Trudie Julien by clicking If you want to learn how to create your own paper and ink newsletter then you should join the Pet Business Inner Circle where we have loads of rescources (and an amazing community) that can help you. Click to join now To grab an early bird ticket for IMPACT 24 - the Pet Business Success Summit, click Huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 338 - The Pet Business Authors Roundtable
02/22/2024
Episode 338 - The Pet Business Authors Roundtable
Have you ever wanted to write a book? Do you envy pet professionals who achieve author status? Are you REALLY good at what you do, but you struggle to stand out from the crowded competition? Then you are in luck because in this weeks show I'm bringing together four pet business owners who have all written a book to help them grow their pet business. You'll hear from dog trainers Natasja Lewis and Meera Jethwa, dog daycare owner Tim Jackson and little critter specialist Lucy Hawke. All of these people put an expert stamp on their business by writing and publishing a book (and some have written more than one) Tune in to discover; How did each author get over the initial fear of writing a book (and trust me, the fear is REAL!) Why writing a book, and telling your story, helps you better connect with dog owners in your town. How they used book writing experts and coaches to get the book over the line\How long it takes to write a book, and writing tips that will get you moving faster How they have used a book to market their services (and elevate themselves above the competition) How writing a book took me from me local noboby to industry expert - and it can do the samer for you too! This is hugely enteraining and educational roundtable, about what it REALLY takes to become a pet business author... Thanks to all the awesome authors for sharing their story. Find out more about Natasja Lewis by clicking Find out more about Meera Jethwa by clicking Find out more about Tim Jackson by clicking Find out more about Lucy Hawke by clicking To get on the early bird pre-notification list for IMPACT 24 - the Pet Business Success Summit, click Huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Epsidoe 337 - Dom's Pet Business Productivity Reset
02/16/2024
Epsidoe 337 - Dom's Pet Business Productivity Reset
One of the challenges of running and growing a pet business empire is the constant need to 80/20 your activities so you are always putting most of your efforts into the business critical tasks. And in my coaching and consulting work I spend time helping the business owner identify the crucial activities they SHOULD be concentrating on. Anyway, in the last four weeks I found myself not being as productive as I usually am, so I had a reset and rearranged my priorities and my shedule. In this 'behind the scenes' episode, I talk through how I got back on track with my business critical tasks Huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 336 - How to Thrive in the Pet Industry with Arden Moore, America's Pet Health and Safety Coach
02/09/2024
Episode 336 - How to Thrive in the Pet Industry with Arden Moore, America's Pet Health and Safety Coach
This weeks guest is a master instructor in pet first aid, she has written 27 pet books, she is a fear free speaker, and she has the longest running pet podcast in the world. It's the one, the only, Arden Moore! Arden grew up North West Indianna with her three siblings. She graduated with a degree in communications and enjoyed a successful career as a journalist before she dove into the pet industry with all four paws! Since has made an incredible impact in the industry as a podcast host, author, speaker and teacher. Tune in to discover; Why Mom knows best! How some unexpected advice from her mother inspired Arden to leave journalism and start her own business How to write like you speak - Some awesome creative writing ideas that will help you easily create content Never be out of work - The secret to keeping your new client pipeline flowing Stand out any way you can - Why having a weird first name was an advantage in her career as a journalist... Entertaining Education - Why Arden includes songs and dittys in her first aid presentations to help her audience remember the lessons And much, much more! Thanks to Arden for sharing her inspiring story. Make sure you check out her podcasts! You can find out more about Arden by going to her website click Huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 335 - Breakthrough Marketing Secrets for Dog Trainers, with Nick Benger
02/01/2024
Episode 335 - Breakthrough Marketing Secrets for Dog Trainers, with Nick Benger
This week I'm talking to expert dog trainer, awesome podcaster and industry top dog, Nick Benger. Nick spills the beans on his origin story, which involves his dog almost being ran over, he talks about the time he got serious about making dog training a career, and how dog trainers can create a profitable 'lifestyle' business IF they price and market their services correctly. We also deep dive into his current business set-up, how he markets his services and he gives us the inside scoop on how he ended up working as an expert trainer on the Netflix show 'The Pack!' Tune in to discover; Why Nick now thinks charging low prices actually puts off clients How Nick uses good old fashioned email marketing to fill his training classes Why dog trainers need a 'funnel' that moves clients from one service to another How his podcast helped him secure a job on a Netflix TV show! Why regularly increasing prices is crucial for dog trainers And much more... You can find out more about Nick by listening to his awesome podcast, Dog Talk with Nick Benger, click to listen now Huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 334 - Essential Email Updates and Algorithm Hacks with Online Expert Josh Hightower
01/26/2024
Episode 334 - Essential Email Updates and Algorithm Hacks with Online Expert Josh Hightower
In Episode 334 I'm interviewing marketing expert Josh Hightower, about the changing trends for promoting your pet business in 2024. We chew the fat about online strategies including, essential email marketing updates (which you MUST action soon if you want to ensure your emails keep landing in the inbox), algorithm changes that Josh learned about at the recent Digital Marketer Traffic and Conversion Summit, and there's a CRM deepdive. Tune in to discover; What BIG changes are happening in your clients inbox (and how to make sure you avoid the SPAM box) Why ai is still the buzzword at Traffic and Conversion Summit. Why you can't rely on prospects 'liking' your social media pages anymore. How to start each video so you the algorithm connects you with potential customers How to brainstorm content ideas (and use ChatGPT to help speed up the process Why email and direct mail are STILL the go-to marketing channels for switched on business owners. And we also talk about our brand new CRM system PetBizSuite, which is going to transform how pet business owners market thier business. And much more... Huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC by clicking now. To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 333 - Building a Niched Grooming Business with Rabbit Specialist, Anjie Coates
01/19/2024
Episode 333 - Building a Niched Grooming Business with Rabbit Specialist, Anjie Coates
This weeks guest is the amazing Anjie Coats, a groomer extraordinare and acclaimed rabbit grooming specialist. Anjie grew up as an army brat living wherever her dad was stationed. They finally settled in Masschusettes, where she lives now, and she initially studies to be a neurosurgeon, and for some pocket money she worked part time in a grooming salon. Anjie progressed well through college achieving good grades, she had a sponsor and everything was on track, until aged 18 she got run over by a garbage truck and had her arm ripped off. Five years of surgery later (dying six times in the process) the doctors got her arm as good as it was going to get, Anjie began an 11 year career in law enforcement, and she still kept the grooming going after work, but then burn-out caused her to go full-time with dog grooming aged 32. From there she moved from dogs to grooming cats, rabbits, chinchillas, ferrets and even yoga loving guinea pigs! Tune in to discover; Why you shouldn't let family pressure stop you from pursuing your passion, and career in the pet industry. Why certain cat breeds need grooming just as much as dogs (and why cats lick themselves, and its NOT to keep clean!) Why Rabbit grooming requires a supreme level of skill and knowledge - as Anjie says they are basically blown glass with fur! Why Anjie wrote a book to help aspiring rabbit groomers How Anjie embraced seasonal and themed promotional materials to keep her clients engaged and invested in her services. How to price your grooming services for cats, rabbits, and guinea pigs. Also contains a mini cat grooming masterclass including a top turkey timer tip And much, much more... This is a truly inspiring, entertaining and educational episode. Enjoy! To find out more about Anjie, her business and books click now Shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC by clicking now. To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 332 - My 2024 Pet Business Goals with Dom Hodgson
01/13/2024
Episode 332 - My 2024 Pet Business Goals with Dom Hodgson
Go behind the scenes as the Pet Biz Wiz lets you sit in on a LIVE goal setting session that will power him through 2024. 2023 was a year of change and pushing new boundaries culminating in five trips to the USA, so this year is about consolidation and collaboration. Dom is building on and developing the relationships he opened last year with strategic partners across the pet care space. He has new business ideas, and events to lauch, as well as a publishing schedule that involves content for online and offline media channels. Tune in to discover; Why Dom is planning to travel to the states at least another 5 times in 2024 How he is leveraging relationships with other industry experts, vendors and asscociations to help him reach more pet care clients Why he is writing another book in 2024 ( or how it's already written and just needs editing) How Dom uses online and offline events to spread the word about his superpower coaching and consulting services (and how you can do the same) And he also shares information about the brand new Pet Boarding and Daycare podcast he'll be hosting and producing - which starts later this month... Are you curious how he gets it all done? Then tune in to episode 332 now! Shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC by clicking now. To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 331 - The Successful Dog Grooming Blueprint with River Lee
01/04/2024
Episode 331 - The Successful Dog Grooming Blueprint with River Lee
This week I'm talking to the amazing River Lee who runs the Savvy Groomer, a coaching business that helps groomers go from burnt out, broke and broken to healthy, wealthy and happy. River grew up in Rhode Island, where she struggled at school where and felt like an outsider. Being neurodivergent and dyslexic meant she struggled in a traditional learning environment. However, she always had an entrepreneurial spirit and actually ran a small pet sitting company when she just 12 years old! She did a number of jobs, graduated, and ended up managing a doggy daycare full-time at the same time as she was training to be a vet. She ended up training to be a groomer purely as a back-up to cover the work-shy groomer who was enployed at the daycare. At this point she was involved in a massive car accident, fell pregnant, lost her apartment, and the daycare she was working in said they would prefer it if she left, so River ended up homeless, living in her car, with no job. Unbelievably, she knew someone who was looking to get out of a grooming lease, which River took over, and ended up opening her first grooming business four days before her son was born. She survived on ketchup sandwhiches, while her son was being washed in the bath at the salon, where they were living illegally! But, when the chips were down River showed an unbelievable determination to build a better life. And, if you think that is amazing, then you'll love hearing how River turned her life around, to become not only a successful business owner, but an inspirational leader in the grooming industry. Tune in to discover; How River switched from a low-price to a premium grooming model by doubling her prices! Why it can be BAD to build your business around a reputation of being a groomer who can work with any dog (especially difficult dogs) Why River recommends a membership model for groomers, and the cool way she designed her membership around the kind of business (and life) she wanted to have. Why she niched to cats for second business (and gained 100 subscription clients in less than six month) How to turn your neurodiverance into your superpower! And much, much more... To find out more about River, and her Savvy Groomer program click now Shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC by clicking now. To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click now If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 330 - Pet Business Planning for a Kick-Ass 2024!
12/29/2023
Episode 330 - Pet Business Planning for a Kick-Ass 2024!
Is your pet business ready to storm into the new year? Do you have a plan of action to achieve success in your pet care business? Or, like most pet business owners, are you winging it and simply 'hoping' for the best? Fear ye not, because in this weeks episode - the final show of 2023 - Dom is sharing a simple success plan that any pet buisness owner can swipe and deploy. Tune in to discover; Why you need to carry forward all the good stuff that contributed to your success this year. How Dom is measuring success in his business (with a deep dive on the crucial numbers...) Why it's crucial you make some room for new ideas to grow in 2024 Why you need to align your business goals with your personal values and the vision you have for future. And, some of Dom's Pet Business Inner Circle coaching clients pop in to share the lessons they learned this year And much, much more... Shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC by clicking now. To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click now If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's Diamond private coaching program click now
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329 - Why Santa Can't Save Your Pet Business!
12/22/2023
329 - Why Santa Can't Save Your Pet Business!
Have you written a letter to Father Christmas telling him what a good pet business owner you have been this year? Have you asked him for all the nice things your pet business needs to be a success in 2024? It would be nice if all we had to do was create a wish list, leave it beside the chimney and wait for the magic to happen, but sadly, that's NOT how business works. Did you know, you will dramatially increase your chances of hitting your goals if you are crystal clear about WHAT you want, and more importantly, WHO you are targetting. See, if you aren't specific about WHO you want to work with, then you'll get anyone with a dog and a wallet (or purse) turning up at your business door. That includes pain in the ass, cheapskate clients who are demanding, unappreciatve and generally a nightmare to work with. And there have been changes in the economy this year - with rising costs and inflation - that mean you simply can't build a profitable business around clients who can't afford, or aren't willing to pay your increased prices. Fear ye not, for in this festive episode, the Pet Biz Wiz will show you how target clients who can afford to pay your business the income you want! Tune is to discover; Why it's ok - and I positively encourage you - to target affluent dog owners in 2024 What these big spending dog owners are looking for in a 'premium service' How being premium, and targetting premium clients has enabled me to create a super profitable and FUN business. Why the success you experience next year is directly tied to the decisions you make NOW You'll hear how one of my private clients has built a super profitable pet care business around a 'small dog' niche And much, much more... To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click now If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's Diamond private coaching program click now
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Episode 328 - How to Plan For a Profitable 2024 For Your Pet Business
12/15/2023
Episode 328 - How to Plan For a Profitable 2024 For Your Pet Business
Christmas is careering towards us, but in between decorating the tree, last minute Christmas shopping, and watching re-runs of Home Alone you MUST make some time to plan for 2024. And to help you do that, in this weeks episode I'm sharing a behind the scenes peak at how I am planning for success next year.... Tune in to discover; Why you should have short, medium and long term goals in your business (and why they should be linked and lead on to one another...) The three key things you MUST do each month that will ensure your get better results in 2024 than you did this year. What you MUST do to break out of feeling 'stuck' in your business Why being part of a mastermind should feel you are part of a 'business family' And much more... And you'll also hear some takeaways from my Elite members about how being part of a mastermind helps them 'plan for success'... To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click now If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's Diamond private coaching program click now
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Episode 327 - Your 2024 Pet Business Promotional Action Plan!
12/08/2023
Episode 327 - Your 2024 Pet Business Promotional Action Plan!
Do you struggle to promote your amazing pet services because you simply suck at selling? Does the mere thought of 'marketing' make you want to hide away and hibernate for the winter? Do you WISH you had a promotional plan that ensures 2024 is your best year yet? Fear not, because in this week's episode, I'm showing you how to create a winning sales strategy that will have dog owners queuing up to invest in your services. Tune in to discover: Why you need to be AGGRESSIVE when selling your pet services (if you want to be seen and known as 'the best') How to beat the FB algorithm by doing the opposite of what the social media gurus tell you. How to get more attention on your business by 'storyselling' your services. Why you shouldn't put all your marketing eggs in the social media 'basket.' How to turn your crappy content into client-converting magnets that drive sales all year round! And much, much more... See, it doesn't matter whether you are on Santa's naughty list OR the nice list. If you want to sell more pet services in 2024, you gotta know how to ASK for what you want! This selling masterclass will show you how... To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click now If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's Diamond private coaching program click now
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Episode 326 - Part Two of the Behind the Scenes at Pet Boarding and Daycare Expo in Hershey
12/01/2023
Episode 326 - Part Two of the Behind the Scenes at Pet Boarding and Daycare Expo in Hershey
It's time for Part Deux of the behind the scenes at Pet Boarding and Daycare Expo in Hershey! In this episode you'll hear from the brilliant Brian Remo from K9 Resorts, the marvellous Mark Klaiman from Pet Camp, and the Stupendous Stephanie Shipley from Paw and Order. Tune in to discover; Innovative ways to go beyond traditional pet care and create an 'escape' for urban dogs through an enrichment-based facilities. How you can transform your business by offering a unique dog AND cat pet care experience Why joining an organisation like PACCC and IBPSA can help accelerate your learning and progress. How selling 'peace of mind' to dog owners, instead of regular daycare sessions can transform your marketing message Why you need to embrace the sales and marketing aspects of your business, as much as the 'dog care' side of things, IF you want to be successful... And much, much more... Thanks so much to my amazing guests and also to Allison, Henry and Kristen for their kind words about my presentations... To find out more about K9 Resorts click To find out more about Pet Camp and Cat Saffari click To find out more about Paw and Order click To find out more about PACCC (Professional Animal Care Certification Council) click To find out more about Scouts Honour click now If you run a six-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's Diamond private coaching program click now
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Episode 325 - The Hershey Pet Boarding and Daycare Expo - Part One!
11/24/2023
Episode 325 - The Hershey Pet Boarding and Daycare Expo - Part One!
This week we are going behind the scenes at Pet Boarding and Daycare Expo, which took place in Hershey earlier this month. This was my third expo of the year, and I had a blast delivering 3 presentations, which were; 1) 11 Ways to Increase Profits Without Raising Prices: where I shared all the different ways you can nudge up profits without adjusting your prices 2) The Automatic Pet Business - How to turn your leaky bucket of a website into a conversion machine And... 3) How to add a recurring revenue membership to your doggy dayacre facility <-- This is a TOTAL Gamechanger And I'll share with you the main takeaways from these presentations in this podcast. You'll also hear a couple of amazing interviews with Garret Tadlock who is the chief product officer for Software Connection, AND my good buddy Fern Camacho, who runs Overdog Digital, both guys also spoke at the event. To find out more about how Fern can help you click now To find out more about Garrets business click now If you run a six-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's Diamond private coaching program click now
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Episode 324 - A Lifetime Impacting the Grooming Industry with Joe Zuccarello, from Paragon Pet School
11/17/2023
Episode 324 - A Lifetime Impacting the Grooming Industry with Joe Zuccarello, from Paragon Pet School
This weeks guest is Joe Zuccarello , the President of Paragon Pet School! Joe was born in raised just outside of St Louis, Missouri, where he learned an amazing work ethic from his father who worked in telecommunications industry. At just 12 years old Joe and a friend got a Saturday job cutting grass on for a Homeowners association. One of the trustees of the assocation was married to a lady who owned a grooming salon, who needed help bathing dogs in her grooming salon. Joe thought that sounded like a pretty cool gig, and began a long, prosperous, and impactful career in the pet business. When he was 16 he moved to a role with Kennelwood Pet Resorts, where he eventually transitioned to customer services, and did a number of roles over the next 22 years as that business grew to 6 locations. Then he moved to Tropiclean shampoo's where worked in product development for sprays, collognes and dental products for 10 years, before moving into the education space which he has been ever since. Now, Joe is the President of Paragon Groomer Education and Training Program, who help pet service businesses and retailrs ovecome thier staffing challenges by helping them grow their own grooming team. Tune in to discover; How a Saturday job cutting grass led to a 38 year career in the pet industry! How he was easily able to transition from a pet services sector to the pet products sector Why it's good idea to join a business who is small but on the cusp of great growth - Something Joe has done 4 times in his career. How to achieve a perfect work life balance by ensuring you love your WORK! Why you should wear your 'pet professional' label with pride How Paragon went from graduating 40-50 students a year to to doing that number in a week when they figured out how to train remotely. Why Joe's secret to a successful career in the pet (or any other) industry is built on building great relationships To find out more about Joe and Paragon School of Pet Grooming click now If you run a six-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's Diamond private coaching program click now
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Episode 323 - Behind the Scenes at a Pet Business Consultation Day
11/10/2023
Episode 323 - Behind the Scenes at a Pet Business Consultation Day
Ever wondered what happens when you work with a pet business coach or marketing consultant? Well, you are about to find out because this weeks show is a behind the scenes sneak peak at THREE of the consultation days I have done this year. I'm mapping out my coaching services and my whole coaching experience, and you'll also get to hear from three private clients at the end of each consultation day. You'll discover; Why 'FRESH EYES' on your business problems will uncover a TON of opportunities (and hidden money) How my coaching process works, and why we always fix first, THEN look for new opportunities. Why I have a coach, and my coach has a coach, and HIS coach has a coach. - Growth Mindset people get coaches... Why I offer different levels of coaching, that have different price, accountability and support levels based upon the clients goals and needs (You should do a similar thing with your pet business offering) How to find a coach who can give you clarity, a plan for success AND connect you with other key people of influence who can help move you faster towards your goals. This is a real sneak peak at what goes on behind the scenes of a pet business coaching consultation. Enjoy! If you run a six-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's Diamond private coaching program click now
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Episode 322 - Educating The Pet Industry with Mary Oquendo
10/27/2023
Episode 322 - Educating The Pet Industry with Mary Oquendo
This weeks guest is the marvellous Mary Oquendo, who is helping to raise standards in the pet industry through her Pawsitive Educational Training platform. Mary was born and grew up in Yonkers with her three brothers. She went to high school, dropped out of college got pregnant and married at a very young age. She was a stay at home mom for a long time, until she started working as a bather at a local Petco. 2 days into the role, she had the opportunity to train to be a groomer, which she grabbed with both hands. 18 months later Mary was ready to branch out on her own and started her Pawsitively Pretty Mobile Grooming business. Mary set herself up for success by investing in business coaches from day one. This led to fast growth of her business, and she had a full diary within 6 months. One year in she was firing bad clients and building a business she loved, and Mary shares some awesome advice about how she trained her clients to fit in with HER work schedule. This business ran until around 4 years ago, and since then she's been running Pawsitive Educational Training, an online training platform that provides online resources that help groomers and other pet services providors. Tune in to discover; Why you need to ignore the naysayers (even friends and family) who will try and put the brakes on your dreams of starting a pet business. How working out your hourly rate will help you decide what tasks needs to be outsourced OR deleted from your schedule. Why charging premium prices for your grooming services means you need LESS clients who pay you MORE money Why Pawsitive Ed is the perfect option for neurodiverse pet professionals who make up a large percentage of the industry, especially with groomers. Why you need to be planning NOW for the next phase of your buiness journey <-- Crucial Advice here And much, much more... Mary and I very much sing from the same hymn sheet when it comes to premium pricing and positioning, and you'll get a TON of awesome business lessons from this amazing interview. To find out more about Mary's Pawsitive Educational Training platform and the many online events they run by clicking Sign up to my brand new 'Five Day Pet Biz Funnel Challenge' by clicking now If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you want more personal help and guidance from me then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's Diamond private coaching program click now
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Episode 321 - Pet Business Fright Night Halloween Special
10/27/2023
Episode 321 - Pet Business Fright Night Halloween Special
Get ready for a pet business ghost story, as we identify what scares you silly when it comes to your pet business? In this creepy themed show, Dom shares two defining (and very scary) pet business incidents that left him paralysed with fear and afraid for the future. He also, shares what he did to 'scare-proof' his business for the future... Tune in to discover; Why Dom thinks there are potentially scary times ahead for the pet industry Why those pet care businesses who aren't targetting affluent dog owners, or practising premium pricing, follow up, have the most to fear. How to position your business as the 'STAND OUT' option, that towers above your 'zombie-like' competition. Why you need to take DRASTIC action if you are suffering from reduced numbers and higher costs How to transition from a 'volume business' where you are always chasing clients and stressing about numbers, to a margin business, where you make vastly more money serving fewer clients And...what the cold lad of Hytlon can teach your about burying mistakes... This is a spooky solo show where Dom is sharing his deepest, darkest thoughts about the scary state of the industry. Miss this prescient message at your peril! You can grab my Pet Business Spooktacular Swipe File - and get 24 pages of halloween promotional ideas - by clicking now If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you want more personal help and guidance from me then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's Diamond private coaching program click now
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Episode 320 - A Backstage Pass to IBPSA FLOW Conference: Part Two
10/20/2023
Episode 320 - A Backstage Pass to IBPSA FLOW Conference: Part Two
Get ready for part two of my behind the scenes at the International Boarding and Pet Services Associations FLOW Conference! This week I'm talking to another bunch of awesome pet industry movers and shakers. Tune in to discover; Awesome Staffing and Hiring tips from recruitment specialist Joe Latona from WalkerScout. How Amy Hillis won the Industry Leader award for her inspiring leadership with the PACCC organisation. What Eve Molzhon is hoping to achieve with her brilliant Dog Handler Academy program How the award winning Claire Cronin and the awesome Live Oak Bank team can help you expand, or even acquire a pet care facility Why Jake Long of Privilaged Paws in Dallas, thinks you should get out of your business and attend industry event like FLOW And you'll get hear from IBPSA CEO Carmen Rustenbeck about how being an IBPSA member is about MORE than just attending the conference, and can help you grow your business all year round! This is your IBPSA backstage pass - part two!...dive in and enjoy! If you need help with financing the expansion or aquisition of a pet business facilty you can find out more about Live Oak by clicking See how Joe Latona and WalkerScout can help you with recruitment by clicking Check out Amy Hillis Social Pet Hotel by clicking now Find out more about PACCC certification by clicking Discover more about IBPSA, and join up by clicking See what Jake Long is getting up to at Privilaged Paws by clicking You can grab my Pet Business Spooktacular Swipe File - and get 24 pages of halloween promotional ideas - by clicking now If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you want more personal help and guidance from me then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's Diamond private coaching program click now
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Episode 319 - A Backstage Pass to IBPSA FLOW Conference: Part One!
10/13/2023
Episode 319 - A Backstage Pass to IBPSA FLOW Conference: Part One!
In early October I delivered my How to Disnify Your Pet Business presentation at the International Boarding and Pet Care Services FLOW conference in Orlando, and while I was there I met a bunch of awesome speakers, vendors and attendees... ...and in this weeks podcast, YOU get to meet a bunch of the guys I grabbed an interview with! Tune in to discover; Why Dan Poirer's PackPro makes it easier for facililty owners to train up their staff members to raise the standard of care, AND increase staff retention. Why first time exhibitor Dr Jenn the Vet has created a healthy pet care program that trains facility staff, and provides a bridge between vets and facility owners. How Shawnte and Courtney from the Dog Gurus got started in the pet care industry, and how they now help other pet care business owners avoid common mistakes so they can move forward faster Why Jack Landis from Adaptive Readiness Technologies has created a cool software that asseses employees skill AND confidence levels in pet care topics. Why Dr Jenn the Vet has created a learning rescource that ensures pet care facilities follow best practices to keep pets healthy and safe from infectious diseases. What amazing things Allison Jacobs is doing at Scouts Honour Pet Retreat, that made her an award winner at the IBBY's (the IBPSA in house awards - very cool!) And, you'll also get to hear what the attendees at my Pet Business Premium Pricing Secrets Seminar thought about the event. This is your IBPSA backstage pass...dive in and enjoy! You can find out more about Dan and Packpro by clicking Find out more about Jack and Adaptive Edge by clicking Check out the Dog Guru's website by clicking now Discover more about Dr Jenn the Vets new 'seal' program by clicking See what Allison Jacobs is getting up to at Scouts Honour by clicking You can grab my Pet Business Spooktacular Swipe File - and get 24 pages of halloween promotional ideas - by clicking now If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you want more personal help and guidance from me then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's Diamond private coaching program click now
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Episode 318 - Creating and Franchising the Disneyland of Doggy Daycares with Gary Khachatryan
10/06/2023
Episode 318 - Creating and Franchising the Disneyland of Doggy Daycares with Gary Khachatryan
If you've ever wondered what a truly Disnified doggy daycare looks like, then you need to listen to this weeks guest Gary Khachatryan, the CEO of South Park Doggieland. Gary grew up in Armenia and was fearful of dogs as a child, before moving to the USA when he was 10 years old. He had a number of sales jobs, before working for a fortune 500 company for seven years. Then he followed his passion for dogs and opened his first daycare 13 years ago in Downtown Los Angeles, before opening his second location 5 years later. During the pandemic Gary had the brainwave to introduce doggie adventure playparks to the market, and it was here the Disnifying concept took root. Now he has created a truly Disnified experience where the dogs in his care do activities like football, swimming, movie nights and arts and crafts - including 26 courses. This concept has developed so now the dogs enjoy a total immersive learning experience, with a canine curriculum. Tune in to discover; How Pawasocial enables the clients and their dogs to socialise safely Why offering fun activities for dogs taps into the clients nostalgic feelings the owners have about growing up How to avoid buying a bad pet buisness franchise. Why encouraging your staff to contribute their ideas can unleash a wave of creative profitability. Why introducing activities and enrichment will reduce employee churn, and lead to a happier daycare team What type of person is a good choice to take on a Doggie Adventureland franchise You can find out more about Gary, the amazing results his team are achieving and more details about acquiring a DoggieWorld parks franachise, click now. Remember, my final FREE challenge of the year is happening on October 9th, and it's a Disnify Your Pet Business Special. Click to grab your place now. This is your last chance to discover how to transform your pet business from ordinary to EXTRAordinary. Click to grab your place on the FREE challenge now If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you want to join the Pet Business Inner Circle where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's Diamond private coaching program click now
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