The Poodle to Pitbull Pet Business Podcast
Join the UK's leading and most controversial pet business coach Dom Hodgson, as he goes off the leash and shares the business building secrets that will fix your pet business. If you are a dog trainer, dog walker or a dog groomer then this show will provide the marketing education you need to put your business growth on steroids.
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Episode 399 - Behind the Scenes Stateside with Dom: One Week, Two Masterminds, Unlimited Pet Business Opportunities
05/02/2025
Episode 399 - Behind the Scenes Stateside with Dom: One Week, Two Masterminds, Unlimited Pet Business Opportunities
Ever wondered why the top business owners in any industry attend a mastermind every quarter? How can stepping into a hot seat in front of fellow owners change your business perspective? And what surprising lessons do you learn when you stop working in the business and start working on it? In this episode, I’m bringing you along for a unique peek behind the scenes of not one, but two mastermind meetings. In the beautiful city of Annapolis, I hosted my first ever USA Elite mastermind meeting where you’ll get to hear from members like Kim from Fetch Dog Resort, Kim and Bob from Butter’s House and Laina from Barkerville Pet Resort. They reflect on big mindset shifts around hiring, enrichment, and accountability. There’s also a bonus chat with my good buddy, and veteran mastermind member Brian Durkin, where we discuss why these meetings have beco me a non-negotiable calendar cornerstone for ambitious entrepreneurs, like us... All of these insightful snippets have one thing in common: they highlight the sense of community, clarity, and commitment that a mastermind gives you, so if you’re still not sold on the power of masterminds, this episode may change your mind… Key Takeaways • Step Away to Step Up – Why unplugging from your biz is essential for breakthrough thinking. • Mastermind Magic – How structured peer support builds confidence, clarity, and action. • Outside-In Hiring – The best candidates for pet biz roles might come from outside the industry. • The 90-Day Sprint – Setting quarterly goals gives your team purpose and keeps you accountable. • Stronger Together – As Brian puts it, “A rising tide lifts all boats”—especially when you're in the right room. It’s time to stop riding solo and get in the room where it happens, and by “it” I mean sustained business growth, advice from people who’ve been exactly where you are, and a support network that never goes missing no matter the problem. The insights provided in this podcast will help you attract the right people, avoid burnout, and build a pet business you’re proud to lead. The Elite mastermind is full, but if you’re ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click to start now If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now
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398 - Pet Care Staffing Summit Secrets: Smarter Hiring, Stronger Teams, Better Business!
04/25/2025
398 - Pet Care Staffing Summit Secrets: Smarter Hiring, Stronger Teams, Better Business!
Are you hiring with confidence or just simply hoping for the best? Do you ever worry what would happen if your whole morning crew called in sick? Can you use automation to attract better staff and save your sanity? In this episode, I’m sharing highlights from the first ever Pet Care Staffing Summit - a game-changing event for dog daycare, boarding, grooming, and pet retail businesses that need to build better teams. We hear first from Eve Molzhon who opens up about the chaos that led her to finally bring on a virtual assistant. Next up is Allison Jacobs, who delivers a hard truth about “cool boss” culture. Her advice? If you want to put dogs first, you need to hold people accountable. After that, Joe Latona walks us through the systems behind smart recruiting, revealing how pet care businesses can stand out in a competitive hiring landscape (even when the talent pool is shrinking). I also share a segment from my own Staffing Summit session, where I cover the importance of premium pricing and how your perceived value impacts who wants to work for you. Finally, Josh Hightower rounds out the episode with a sneak peak into his automated hiring funnel masterclass! Key Takeaways: • Offload to Elevate – Eve’s journey shows how bringing in admin support can restore your time and your sanity. • Accountability is Kindness – Allison proves that putting dogs first means holding your team to higher standards. • Recruit Like You Market – Joe explains how to apply your marketing chops to attract top talent. • Price for Impact – Dom makes the case for charging more so you can afford to build a stronger team. • Hiring is a System – Josh’s hiring funnel playbook is a must for anyone tired of ghosting and poor-fit applicants. Want to hear the entire Pet Care Staffing Summit recordings? Click to get immediate access now The insights provided in this podcast will help you attract the right people, avoid burnout, and build a pet business you’re proud to lead. If you’re ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click to start now If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now
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Episode 397 - How to Be Your Dog's Superhero: Behind the Scenes at a Book Club Discussion with Jamie Engerdahl
04/18/2025
Episode 397 - How to Be Your Dog's Superhero: Behind the Scenes at a Book Club Discussion with Jamie Engerdahl
Something different in this weeks special episode, where I’m the guest - not the host! Amazing dog trainer Jamie Gerald invited me to join her international dog trainer book club to talk about my very first book, How to Be Your Dog’s Superhero. What followed was a fantastic discussion about why real connection beats control, and how playing with your dog (yes, on your hands and knees!) can radically transform behaviour and bond. I share the story behind writing the book, the early mistakes I made as a dog walker, and why building a superhero-level relationship with your dog starts by being the most fun thing in their world. Tune in to discover: • Back to Basics – Why even advanced trainers benefit from revisiting playful foundations. • Your Dog Only Needs One Friend – Forget the dog park drama—be the relationship that matters most. • Motivation Matters – From Yorkshire puddings to toilet paper tubes, find what really drives your dog. • Ditch the Drill Sergeant – A loving connection trumps strict commands every time. • Play is the Game Changer – How hands-on interaction at home builds trust and transforms training. If you ever find yourself biting your tongue when someone brings up pack theory, dominance, or the whole alpha dog thing, then you'll enjoy this expert chat about the joy and benefits of simply having fun with dogs... If you’re ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click to start now If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now
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Episode 396 - Stop the Pet Biz Payroll Bleed: How to Slash Labour Costs and Boost Profitability with Sean Felty
04/11/2025
Episode 396 - Stop the Pet Biz Payroll Bleed: How to Slash Labour Costs and Boost Profitability with Sean Felty
Could your staffing costs be draining your profits? How do you scale pet care services without multiplying mistakes? What’s the easiest way to increase profitability without adding more clients? In this episode, I sit down with Sean Felty from Greenlin Pet Resorts - owner of six busy facilities and founder of Next Tree Strategies - to talk about how he’s helping pet care businesses plug their biggest profit leak: labour inefficiency. Sean shares how one payroll misstep at his own company sparked the creation of a labour benchmarking system that’s now saving operators thousands per pay period. We talk about the most common issues dog daycares face with over-hiring, reactive scheduling, and manager blind spots - and how Sean’s system helps businesses get control fast, without sacrificing care quality. We also explore why growth often amplifies inefficiencies, and how Sean’s healthcare background taught him to fix processes with data - not guesswork. Tune in to discover… • The Labour Cost Leak – Why most pet care businesses lose thousands on overstaffing without realising. • Benchmarking That Works – How Sean’s system tracks labour hours per pet to keep costs under control. • Seasonality Pitfalls – The sneaky way staffing habits grow out of control and what to do about it. • From Healthcare to Pet Care – What Sean learned in hospitals that now helps daycares save big. • Fixing with Data – Why Sean says labour management isn’t guesswork—it’s a process anyone can master. If you’re ready to stop guessing and start saving, this episode is your blueprint for smarter staffing and stronger profits. Don’t miss out! Seans put together an awesome free guide - The Pet Boarding and Dog Daycare Owners Guide to Labor Management, to download a FREE copy click now If you’re ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click to start now If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now
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Episode 395: Why a Better Team Means Bigger Profits In Your Pet Business
04/04/2025
Episode 395: Why a Better Team Means Bigger Profits In Your Pet Business
Do you want a pet business that makes money without running you into the ground? What’s the difference between a business that grows efficiently—and one that just gets busier? And how can better systems set you free while boosting your bottom line? In this episode, I’m joined by Josh Hightower, who shares how pet business owners can create a scalable, automated hiring funnel that attracts, qualifies, and converts great staff. Josh explains how to treat hiring like a sales process—complete with lead magnets, automation, and pre-qualification steps that save you hours and help you avoid bad hires. But before all that, Eve Molzhon shares how she manages five virtual assistants across multiple businesses, including the key roles they play and how she structures her internal support system. We also hear from Brian Hahn, who reveals how the CliftonStrengths framework can help you build a stronger, more cohesive team. Brian explains how identifying and working with your staff’s strengths can boost motivation, reduce conflict, and improve overall performance - starting with understanding your own. In this episode, you’ll discover: Turn Your Hiring into a Funnel – Josh explains how to build a hiring process that mirrors a marketing funnel, using automation, filtering steps, and smart follow-up to attract and retain quality applicants. Stop Wasting Time on Unqualified Candidates – By pre-qualifying applicants early with video submissions and assessments, you can avoid interviews with the wrong people and only focus on the best fits. Use VAs to Strengthen Your Team – Eve shares how she effectively uses virtual assistants to take admin off her plate and allow her to lead more strategically. Understand and Use Your Strengths – Brian Hahn shows how understanding your own leadership style and your team’s individual strengths can lead to better communication and stronger culture. Staffing Success Starts with You – Across all three interviews, the message is clear: if you want a great team, it starts with clear systems, intentional leadership, and a willingness to step back from the day-to-day chaos. If you’re tired of hiring headaches and staffing struggles and you want real solutions, this episode (and this Summit) is for you. Click to get your early bird ticket now Hiring doesn’t have to be a constant battle. There IS a better way - and you'll find out exactly what that best way is, at the Pet Care Staffing Summit Click to grab your 'early-bird' Pet Care Staffing Summit ticket now If you’re ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click to start now If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now
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Episode 394: Pet Care Staffing Summit Preview: How to Fix Your Pet Care Hiring Problem
03/28/2025
Episode 394: Pet Care Staffing Summit Preview: How to Fix Your Pet Care Hiring Problem
Are your staff stuck at a dead end with no room to grow? Could a simple enrichment tweak transform your team’s motivation and retention? What if the key to attracting A+ hires was hiding in plain sight on your website? In this special Pet Care Staffing Summit preview episode, I’m joined by two fantastic guests -Tim Jackson and Joe Latona - who share the strategies they’re using to fix common hiring headaches in the pet industry. First up is Joe Latona from WalkerScout, who outlines the five crucial pieces every pet business owner needs in place to build a high-performing team. From enriching your workplace culture to improving wages and SEO, Joe breaks down how to make your business irresistible to top-tier talent—and how AI can help you do it faster. Then I chat to Tim Jackson, who reveals how his own staff crisis led him to create an “Employee Passport” system that gave his team structure, training, and a way to move forward. He explains how layering in enrichment opportunities has boosted team engagement, improved retention, and aligned staff with his vision for the business. Whether you’re growing your daycare or simply trying to stop the staffing revolving door, this episode gives you practical, proven steps to build a stronger, more stable team. Tune in to discover; Tim’s Employee Passport: A structured system that helps staff track training and career progression, preventing burnout and boredom. Why Enrichment Isn’t Just for Dogs: Tim explains how incorporating enrichment for staff can dramatically increase motivation and morale. The Five Pillars of Recruitment: Joe shares how enrichment, culture, pay, reputation, and SEO form the foundation of effective hiring. Hiring Funnel = Gamechanger: Creating a hiring funnel is just as important as a client funnel—and can save you from bad hires. Speed is Key: Joe stresses the importance of fast, professional follow-up to avoid losing high-quality candidates to competitors. If you’re tired of hiring headaches and ready for real solutions, this episode (and this Summit) is for you. Click to get your early bird ticket now Hiring doesn’t have to be a constant battle. There IS a better way - and you'll find out exactly what that best way is, at the Pet Care Staffing Summit Click to grab your 'early-bird' Pet Care Staffing Summit ticket now
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Episode 393: The 2025 Pet Care Staffing Summit is on! Fix Your Hiring Nightmares Once and for All
03/21/2025
Episode 393: The 2025 Pet Care Staffing Summit is on! Fix Your Hiring Nightmares Once and for All
Are you tired of posting job ads only to hear crickets… or worse, getting flooded with unqualified applicants who disappear after two shifts? Why does it seem like every other business is poaching the best employees while you’re stuck with a revolving door of unreliable hires? And most importantly—what can you do to fix it? The hiring crisis in pet care is real. Business owners are stretched thin, juggling marketing, operations, and an endless cycle of recruiting and retraining. But what if hiring didn’t have to be this hard? That’s why I’m hosting the first-ever Pet Care Staffing Summit (April 7–11) - a virtual event designed to give pet business owners the hiring, retention, and team-building strategies they desperately need. This is NOT just another generic leadership seminar. We’re diving deep into real, actionable solutions that will help you build a team that supports your growth instead of holding you back. In this episode, I break down: ✔ Why hiring is harder than ever—and the biggest mistakes owners are making. ✔ How to build a hiring funnel that attracts top-tier candidates on autopilot. ✔ The surprising reason your job ads aren’t pulling in the right people. ✔ What labor cost leaks could be quietly draining your business. ✔ How enrichment plays a bigger role in staff retention than you think. And, of course, I’ll give you a behind-the-scenes preview of the Pet Care Staffing Summit - who’s speaking, what’s covered, and how this event will help you finally fix your hiring problems for good. If you’re tired of hiring headaches and ready for real solutions, this episode (and this Summit) is for you. Hiring doesn’t have to be a constant battle. There IS a better way - and you'll find out exactly what that best way is, at the Pet Care Staffing Summit Click to grab your 'early-bird' Pet Care Staffing Summit ticket now
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Episode 392 - Dom’s Five Step Guide to Pet Business Glory
03/14/2025
Episode 392 - Dom’s Five Step Guide to Pet Business Glory
Are you relying too much on social media to attract clients? What’s the secret to getting the best customers to refer you to their friends? And how can you ensure your business evolves in a way that keeps YOU profitable and happy? In this episode, I share the next five pet biz rules that will help you build a more profitable, stress-free, and future-proofed business. I recently attended a mastermind, where I mapped out the next steps for my own business - focusing on what I enjoy, what actually works, and what needs to change. I also dive into why in this digital age we live in, offline marketing is more powerful than ever, and how one simple switch helped a coaching client double his daycare bookings without spending a penny on ads. You’ll also learn why a referrals are the easiest way to clone your best clients, but only if you build a system that makes it effortless for happy clients to send high-quality leads your way. Then I dive into my favourite topic… how to attract affluent clients who are happy to pay premium prices - and why most pet business owners are marketing in the wrong places. In this episode you’ll learn: Offline Marketing is Underrated – Social media isn’t enough. Direct mail, networking, and referrals bring in better clients. Referrals Shouldn’t Be Left to Chance – A structured referral system makes it easy for happy clients to bring in new business. Not All Clients Are Created Equal – Stop chasing bargain hunters. Attract premium clients who value and pay for top service. Taking Action Beats Consuming Information – Learning is useless without action. Implement strategies instead of just collecting ideas. Build a Business You Enjoy – Avoid burnout by focusing on profitable, enjoyable services that fit your long-term goals. If you’re ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click to start now If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now To apply to join Dom's next level Diamond private coaching program click now
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Episode 391: Simple Pet Business Sales Secrets with Adam Delderfield
03/07/2025
Episode 391: Simple Pet Business Sales Secrets with Adam Delderfield
How do successful entrepreneurs make BIG breakthroughs in their pet business? More to the point, are you getting the help you need to elevate your thinking (and your vision, for where your business will go next?) See, for Dom this week has been all about helping others to move forward, AND I've been getting some help with my business challenges too. Many pet business owners are too stubborn or stupid to invest in the help they need. I regularly invest in coaching, consulting and masterminds, and this week after hosting my own mastermind I spent the day in Southampton with a copywriter working out a strategy for the next phase of my business growth. Someone else who isn't afraid to take advice and invest in his future is one of my Elite U.K mastermind members, Adam Delderfield. Adam shares some of the big business breakthroughs that have contributed to the success at Delders Dogs. Here’s what you’ll discover in this episode: • The Growth Blueprint – The simple but powerful framework I’m using to scale my business this year. • The Secret to Long-Term Clients – How Adam keeps puppy clients engaged and paying long after their first class. • The Power of Pre-Selling – Why you should never assume clients will buy and how to make sure they do. • The Membership Model That Works – How to create a recurring revenue stream that grows month after month. • Why Selling More is About Service, Not Pressure – How to make sure your clients want to buy from you. • Elite Business Moves – The behind-the-scenes strategy shifts I’m making to take things to the next level. Thanks to Adam for sharing his success secrets. Find out more about Delders Dogs by clicking now If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now To apply to join Dom's next level Diamond private coaching program click now
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Episode 390 - Elevating Your Dog Daycare Business with Eve Molzhon
02/28/2025
Episode 390 - Elevating Your Dog Daycare Business with Eve Molzhon
Are you struggling to keep up as your pet business grows? Worried that hiring more staff will lead to more headaches, not more profit? Curious about the strategies top pet business owners use to scale with confidence? In this episode, I sit down with Eve Molzhon from Dog Handler Academy to break down the game-changing strategies pet business owners can use to scale their operations while keeping control, profitability, and sanity intact. We uncover what works (and what doesn’t) when it comes to growing a sustainable, high-profit pet business such as expanding to multiple locations, hiring a manager, and introducing memberships. We also talk about the biggest scaling mistakes business owners make, like failing to delegate, pricing incorrectly, and struggling with staff management. Eve shares how hiring five virtual assistants freed up her time while improving efficiency, and why structured staff training is key to growth. Make sure you tune in for insightful, actionable advice from one of the industry’s best. In this episode, you’ll discover: • The Key to Sustainable Growth – Why scaling isn’t just about getting bigger, but getting better at running your business. • Hiring Without the Headaches – The secret to bringing in the right people and avoiding the common staffing pitfalls that drain your time and profits. • Why Memberships Are a Game-Changer – How subscription-based services can stabilize cash flow, boost client loyalty, and make your business more valuable. • Pricing Strategies for Scale - How to charge what you’re worth and avoid profit-draining mistakes as you grow. • Systems, Not Stress - The simple operational tweaks that make multi-location expansion smoother and easier. If you’re serious about taking your pet business to the next level - without burning out - this episode is for you. Thanks to Eve for sharing her wisdom. To register for Dog Handler Academy's 2025 Leadership Summit click now If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now To apply to join Dom's next level Diamond private coaching program click now
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Episode 389 - The Game-Changing Power of a Pet Business Mastermind
02/21/2025
Episode 389 - The Game-Changing Power of a Pet Business Mastermind
Are you working harder than ever but still not seeing the results you want? Have you moved on from 'best practices' and now need some new, innovative growth strategies? Wondering how some pet business owners scale with ease while others stay stuck? Curious if a mastermind could be the secret to unlocking your full potential? In this episode, I break down why masterminds are a game-changer for pet business owners who want clarity, accountability, and real growth. See, suurounfing yourself with the right people really does fast-track your success, and the right mastermind can also push you past limiting beliefs, connect you with like-minded entrepreneurs, and turn your business into a profit powerhouse. I also share the real-life transformations of my mastermind members - including how Kirsty doubled her revenue without adding more clients, why Tim’s shift in focus took his business to new heights, and Elite gave member Adam the confidence to think big and achieve bigger. Plus, I reveal everything you need to know about my brand-new USA Mastermind and how you can apply to join. In this episode, you’ll discover: Why Flying Solo is Slowing You Down – The dangers of trying to do it all yourself without clarity, accountability and direction. How Masterminds Create Business Breakthroughs – Real-life success stories from pet pros who are killing it in my Elite UK mastermind. Pricing with Confidence – I explain how most pet business owners have the wrong mindset when it comes to charging a premium. The Power of Accountability – How the right support system keeps you moving forward and provides the urgency your business needs to grow. Why Now is the Time to Think Bigger – How my Elite USA Mastermind will change the lives and businesses of its members. If you’ve ever felt stuck in your business, this episode will open your eyes to what’s possible when you surround yourself with the right people and guidance. Ready to step up? Click to start your application for my new USA Elite Mastermind If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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388 - Swipe Right for Pet Biz Success Success: How to Woo, Win, and Wow Your Pet Care Clients
02/14/2025
388 - Swipe Right for Pet Biz Success Success: How to Woo, Win, and Wow Your Pet Care Clients
Are you still in love with your pet business - or has the spark started to fade? How can you make pet owners fall head over heels for your services and choose YOU over the competition? And what can some of the greatest romantic movie moments teach you about standing out, marketing your services, and attracting dream clients? In this special Valentine’s themed episode, I share how to put the romance back into your pet business. Drawing lessons from iconic love stories like Dirty Dancing, When Harry Met Sally, and Jerry Maguire, I break down how to create marketing that makes dog owners swipe right on your services - and stay loyal for life. Plus, I share some upcoming Dom news, including news about the Pet Care Staffing Summit (an online event designed to help pet business owners tackle one of the industry's biggest challenges—hiring and retaining great staff), my brand-new USA Mastermind (a high-level coaching program for ambitious pet business owners ready to scale), and I reveal why creating marketing events keep your business exciting and profitable. Tune in to discover: Why Scared Clients Don’t Buy – Tap into your clients' fears and show them how your services solve their biggest pet care worries. The Power of Social Proof – Why sharing testimonials and success stories is crucial for converting hesitant leads. How to Quit Wasting Time on What Doesn’t Work – Why you should break up with social media time-wasters and focus on high-impact marketing. Why Standing Out Pays Off – Stop blending in and start embracing what makes your business unique. The Fortune is in the Follow-Up – How a multi-step follow-up system turns “Hello” into a long-term client relationship. Keep It Simple, Sell the Sizzle– Craft a bold, clear message that tells pet owners exactly why you’re the best choice. Love is in the air, and the poodle to pitbull podcast is ON air, make sure your tune in! To add your name to the waiting list for my USA Elite Mastermind click now If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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387 - The Big Dog Daycare Biz Bootcamp Breakdown: Lessons, Laughs, and Serious Levelling Up
01/31/2025
387 - The Big Dog Daycare Biz Bootcamp Breakdown: Lessons, Laughs, and Serious Levelling Up
What happens when you put some of the most ambitious dog daycare owners in one room for two days? What business breakthroughs did attendees walk away with—and how can you apply them to your own pet business? Why premium pricing, memberships, and storytelling are the secret sauces to a thriving pet business? In this special episode, Dom Hodgson takes you behind the scenes of his first ever Dog Daycare Business Bootcamp, fresh off an intense and inspiring two days in Orlando. All attendees left fired up, full of ideas, and ready to make big moves in their businesses—from raising prices with confidence to implementing memberships, newsletters, and premium enrichment services that will set them apart from the competition. You’ll hear first-hand from the bootcamp attendees as they share their biggest takeaways from this jam-packed two-day business bananza, including why positioning yourself above the competition isn’t just possible - it’s essential, how to sell your services without feeling too salesy, and why storytelling is the most underrated marketing tool for pet business owners. In this episode, you’ll discover: Pricing Without Apology – Why charging what you’re worth is a mindset shift, not just a numbers game. The Membership Movement – How shifting from pay-as-you-go to memberships can skyrocket your revenue. Selling Without the Ick – The simple mindset trick that makes selling feel natural and effortless. The Power of the Newsletter – Why a physical, hand-delivered newsletter beats any digital marketing tactic. Confidence is King (or Queen) – How standing firm in your pricing and services changes everything. This event was a total game-changer for the attendees, but don’t take my word for it, take theirs… To add your name to the waiting list for my USA Elite Mastermind click now If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 386 - Pet Biz Bootcamp Secrets: Building a Premium Pet Business That Stands Out
01/24/2025
Episode 386 - Pet Biz Bootcamp Secrets: Building a Premium Pet Business That Stands Out
What’s the secret to running a pet business that clients rave about? How do you charge premium prices and attract the best clients? And why does stepping away from your business sometimes lead to the biggest breakthroughs? In this episode, I take you back in time to the highlights of my 2018 Bootcamp, packed with game-changing strategies to help you build a thriving, premium pet business. I’m also looking ahead to my Dog Daycare Business Bootcamp (happening next week in Orlando) and teasing what attendees can expect from two jam-packed days of business transformation. I’ve got a Florida feeling about this! You’ll also hear inspiring testimonials from some past bootcamp participants, like the dog walker who went from pocket change to a thriving business, as well as the story of one attendee who went from juggling chaos to confidently charging premium prices - proving that you don’t need to be a wizard to create a profitable pet business (though a magic wand might help with the paperwork). In this episode, you’ll discover: • Mastering Premium Pricing – Discover why charging more isn’t just about profit—it’s about transforming your business and your life. • Nailing Your Niche – Learn how to define your unique place in the pet care market and attract the perfect clients. • The Magic of Live Events – Find out why bringing pet professionals together creates breakthroughs that ripple through your business. • Crafting the Perfect Customer Journey – Uncover how better onboarding and strategic upselling can significantly boost your bottom line. • Fearless Pricing Mindset – Gain the confidence to charge what you’re worth and attract clients who value what you offer. Don’t miss out on this profit-boosting, business-booming bootcamp time capsule! To add your name to the waiting list for my USA Elite Mastermind click now If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 385 - How to Scale a Pet Business - Five Simple Steps to Success
01/17/2025
Episode 385 - How to Scale a Pet Business - Five Simple Steps to Success
What if you could finally stop being the bottleneck in your own business? How do you go from being hands-on, and worried about every little detail, to stepping back and still running a well-oiled machine? What do you need to turn your family pet business into a wealth generating machine? In this episode, I share the five crucial steps to building a business that grows while allowing you take a back seat. You need to move on from being someone who is locked in “I do everything myself” chaos, to adding carefully planned systems that will run your business smoothly without having both your hands on the steering wheel, at all times. You’ll hear about the pitfalls of making yourself “indispensable,” why your staff should love checklists as much as you do, and how one pet pro went from working 12-hour days to running a thriving business while sipping cocktails (OK, maybe tea) on the sidelines. If you’re ready to scale WITHOUT losing your sanity, this episode is what you need. Tune in to discover: * Scaling Smarter – Why systemized businesses grow faster and more sustainably. * Process Power – How creating repeatable procedures builds client trust and loyalty. * Service Consistency – Delivering reliable results, even with an influx of clients. * Enrichment Excellence – How Enrich U helps daycare owners structure and sell enrichment. * The Buyable Business – Why a business that doesn’t depend on you is more valuable. Tune in now and discover how to build a business that runs like clockwork—so you can finally clock out! We are well into the New Year which means, there's never been a better time to enroll in Dom's coaching program, click to join Diamond now To add your name to the waiting list for my USA Elite Mastermind click now If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 384 - How to Increase Pet Care Profits with Experiencial Enrichment Upsells
01/10/2025
Episode 384 - How to Increase Pet Care Profits with Experiencial Enrichment Upsells
Are you sick and tired of dealing with penny pinching PITA customers who complain about your prices? Do you recognise that dogs need more than just a safe place to stay, but do you struggle to convince clients they should invest in enrichment upsells? Would you love to be able to attract affluent clients who value premium, personalized pet services? Then you need to tune in to this weeks podcast where I share how to offer an experiential enrichment program, that will dramatically increase your profits, and set you apart from your crummy competiton I break down how you can transform your pet care business by adding high-value enrichment services that appeal to affluent dog owners. We’ll discuss why personalizing services is a game-changer, how to structure and staff these programs, and the simple sales strategies that make it all work. You’ll also get a sneak peek into my January live webinar as well as the sold-out Dog Daycare Business Bootcamp, where I’ll be sharing the 10 game-changing strategies every daycare owner needs to know, if you want to thrive in 2025. Bring a notebook, a strong coffee, and...maybe a stress ball - you’ll need it when you realize how much easier your business could’ve been running all along! Tune in to discover more about: The Affluent Advantage – How personalized enrichment services attract high-paying clients. Profit-Boosting Programs – The step-by-step process to design and sell premium services. Staff Motivation – Why offering enrichment leads to happier, more engaged teams. The Power of Events – How live webinars and bootcamps generate excitement and new business. Marketing That Stands Out – Strategies to position your daycare as the go-to enrichment expert. If you want to learn more about how you can add premium enrichment upsells to your daycare offering then why not join the FREE LIVE webinar that Tim and I are delivering next week. Click to reserve your place now… With the new year here, there's never been a better time to enroll in Dom's coaching program, click to join Diamond now To add your name to the waiting list for my USA Elite Mastermind click now If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 383: How to Train Your Dog with Love and Science with Annie Grossman
01/03/2025
Episode 383: How to Train Your Dog with Love and Science with Annie Grossman
What if you could transform your dog training methods with simple, science-backed techniques? How do operant and classical conditioning help you become a more effective trainer, handler, walker or groomer? And why are those first few training sessions so crucial to building trust and achieving long-term success? In this episode, I’m joined by Annie Grossman, owner of School for the Dogs in New York and author of How to Train Your Dog with Love and Science. Annie shares her journey from journalist to dog training expert, breaking down the core principles of behavior science and showing how they can revolutionize your training approach. We dive into common training myths, the power of reinforcement, and why understanding the “training triad” is key to transforming both dog and owner behavior. You won’t need test tubes or a pair of safety goggles, just sit back with a pen and paper as we take you back to dog training school. In this episode, you’ll discover: Training Myths Debunked – Why popular techniques might be doing more harm than good. The Science of Behavior – How operant and classical conditioning can elevate your training. The Training Triad – Annie’s framework for building trust and creating lasting results. Reinforcement Wins – How focusing on what dogs love leads to faster learning. Fresh Client Insights – Why clear communication is the secret to happier clients and better-trained dogs. Thanks to my superb guest Annie Grossman. To find out more about Annie and to grab a copy of her book click now With the new year fast approaching, there's never been a better time to enroll in Dom's coaching program, click to join Diamond now To add your name to the waiting list for my USA Elite Mastermind click now Huge thanks to Eve for joining me. You can find out more about Eve's doggy daycare staff training programs by clicking now A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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382: Dom and Eve's New Year Pet Business Planning Session: Lessons Learned, Mistakes Made, and Our Big Plans for 2025
12/27/2024
382: Dom and Eve's New Year Pet Business Planning Session: Lessons Learned, Mistakes Made, and Our Big Plans for 2025
What happens when you hire someone just like you - but can’t coach them? How can you ensure that you learn from this years mistakes, so you don't repeat them in 2025? In this festive episode, I’m joined by the amazing Eve Molzhon, founder of Dog Handler Academy, as we reflect on our big lessons from 2024, and give a sneak peak into some of the exciting things we have planned for next year. Eve opens up about the challenges of hiring and coaching a “mini-me,” the bold pivot to create an enrichment space for dogs who don’t thrive in group play, and how she’s turning her dog school into an innovative wellness and enrichment centre. Dom get accountability for ‘must-do’ outsourcing tasks for early next year, and he identifies the one big thing that contributed to his success this year. We talk about how focusing on client communication and exploring new wellness services can open up surprising opportunities. And...we even learn why a cooking expo turned out to be one of Eve’s best marketing moves ever. In this episode, you’ll discover: Handling Hiring Headaches – What Eve learned from hiring (and firing) her “mini-me.” Creative Pet Biz Pivots – How turning a training facility into an enrichment center opened new revenue streams. Client Connection Conundrum – Why personalized communication is critical—and how Eve is tackling her 5,000-person database. Out-of-the-Box Marketing – How a booth at a cooking expo brought in more clients than a pet event. A Deep Dive on Dom 2025 Plans – Why his U.S. Mastermind program is his next big move. With the new year fast approaching, there's never been a better time to enroll in Dom's coaching program, click to join Diamond now To add your name to the waiting list for my USA Elite Mastermind click now Huge thanks to Eve for joining me. You can find out more about Eve's doggy daycare staff training programs by clicking now A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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381: Elite Mastermind Reflections: How the Top Pet Business Owners are Prepping for 2025
12/20/2024
381: Elite Mastermind Reflections: How the Top Pet Business Owners are Prepping for 2025
Are you ready to wind down from a busy year—but not sure how to switch off? Want to know how some of the top pet business owners are preparing to crush 2025? Curious about the wins, struggles, and strategies behind their success stories? In this special holiday episode, I reflect on a transformative 2024 and share exclusive snippets from my Elite UK Mastermind. You'll hear directly from members about the big wins they achieved this year - like scaling from a home-based daycare to a facility with 80 dogs - and the challenges they overcame, like managing team growth, setting higher prices, and creating new revenue streams. Get ready to look back on a year of growth, challenges, and breakthroughs with my awesome Elite Mastermind members. As they share their plans and ambitions for 2025, this episode shows the power of self-reflection, celebrating successes, and looking ahead with excitement and clarity. Tune in to learn about: Scaling Success – How one daycare owner grew from 20 dogs to 80 (and stayed sane). Fixing First – Why mastering foundational systems makes expansion possible. Wedding Wins – How turning wedding dog chaperoning into a business transformed a Mastermind member’s year. Accountability Matters – Why Elite’s one of a kind supportive community helps business owners dream bigger and charge higher. Dom’s Next Chapter – A sneak peek at Elite USA and what’s coming in 2025. Don’t let the year end without a solid plan for growth in 2025! This is the perfect time to enroll in Dom's Exclusive Diamond Pet Business Developmemt coaching program, click to join Diamond now To add your name to the waiting list for my USA Elite Mastermind click now Huge thanks to Eve for joining me. You can find out more about Eve's doggy daycare staff training programs by clicking now A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 380 - Your 2025 Pet Care Golden Key: Why Enrichment is the Future of Doggy Daycare
12/13/2024
Episode 380 - Your 2025 Pet Care Golden Key: Why Enrichment is the Future of Doggy Daycare
Are you ready to turn the dreaded January slump into a booming start for 2025? Do you struggle to sell enrichment activities - or wonder if clients will pay for them at all? Want to learn how enrichment add-ons can transform not just your daycare profits but also improve your staff morale, and help you attract more affluent clients? In this special episode, I share an exclusive snippet from a recent webinar with Tim Jackson, diving deep into how enrichment is revolutionizing the pet care industry. Hear how Beethoven - the chaos-causing Labrador - was calmed beyond belief by some simple scent space sessions, and learn how Tim’s legendary murder mystery month (complete with bloody paw prints and client-led “Free Freddy” campaigns) helped him create a STAND OUT reputation, this episode is packed with insightful stories and game-changing strategies. Me and Tim also dig into how personalised canine experiences like the Snuffle Café and scent spaces can turn even the rowdiest dogs into calm companions - and your daycare into a premium priced powerhouse. Don’t condemn yourself to furry-friend FOMO - tune in now and discover the secrets to being seen and known as an enrichment extraordinaire! In this episode, you’ll discover: The Enrichment Edge – How tailored activities can create calmer dogs, happier staff, and premium-priced services. Pricing Done Right – Why charging for enrichment is key to turning your daycare into a thriving business. Marketing Made Simple – How to package and promote your enrichment programs to attract affluent clients. The Magic of Themes – Discover how monthly themes like pirate month and murder mysteries can skyrocket client engagement. Tim’s Transformation – How Tim Jackson went from overwhelmed to owning an award-winning daycare—and tripling his profits! If you’re inspired by Tim’s amazing story, join the 60+ doggy daycare owners already transforming their businesses with Enrichment University. Head to to enroll today and claim your founder’s offer before it’s too late! To add your name to the waiting list for my USA Elite Mastermind click now Huge thanks to Eve for joining me. You can find out more about Eve's doggy daycare staff training programs by clicking now A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 379 - What is Happening at the Dog Daycares Business Bootcamp?
12/06/2024
Episode 379 - What is Happening at the Dog Daycares Business Bootcamp?
Have you started mapping out your 2025 pet business battle plan? Wondering what it really takes to attract affluent clients who are happy to pay top dollar? Have you planned out your conference season calendar, but don't want to see the same old speakers churn out presentations you've heard a hundred times? Then tune in because this week I’m sharing all the details about my upcoming Dog Daycare Business Bootcamp, which is happening in January 2025 in Orlando. Over two intense days, I’ll help you create a personalised pet business blueprint to smash your 2025 goals. Whether it’s attracting high-value clients, scaling your services, or building a membership model that brings in consistent revenue, this event is designed to transform the way you run your business. You’ll also get a sneak peek into what makes my bootcamps so impactful as I share highlights from my 2018 events, where dog walkers and trainers discovered life-changing marketing and business strategies. Long story short, I’m able to cut through the fluff and show you how to attract clients who are happy to pay premium prices, leaving you to focus on doing more of what you love. If you’re ready to level up and dominate 2025, then tune in to see whats in store at my January bootcamp, then grab your ticket by clicking now To add your name to the waiting list for my USA Elite Mastermind click now Huge thanks to Eve for joining me. You can find out more about Eve's doggy daycare staff training programs by clicking now A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 378: How to Add a Scent Space (and HUGE Profits) to Your Dog Daycare Business
11/29/2024
Episode 378: How to Add a Scent Space (and HUGE Profits) to Your Dog Daycare Business
Have you heard of scent spaces? They’re the hottest new trend taking doggy daycares by storm - and for good reason. These small but mighty rooms are turning unused spaces into revenue-generating, behavior-calming, tail-wagging goldmines. In this episode, Dom Hodgson reveals how scent spaces can transform your daycare into the talk of the town. Joined by Tim Jackson, who’s seen firsthand the power of this innovation, Dom breaks down why scent spaces are the ultimate upgrade for any facility. Whether you want calmer, happier dogs, more impressed clients, or a premium service that sets you apart from competitors, this is the podcast that dishes the dirt on daycare scent spaces.. What you’ll learn in this episode: How to Create a Scent Space – Everything you need to know, from materials to design, to set up your first scent room. The Science Behind the Sniff – Why scent enrichment works and how it improves dog behavior and mental stimulation. Big Results in Small Spaces – How even the tiniest rooms can become major assets for your daycare. The Velvet Rope Effect – Why exclusive, premium services like scent spaces leave clients raving and coming back for more. Sniffing Out Profits – Real-life success stories of how scent spaces drive new revenue streams and client loyalty. Want to get started quickluy with a scent space in your facility? Click to grab our special Black Friday offer NOW To add your name to the waiting list for my USA Elite Mastermind click now Huge thanks to Eve for joining me. You can find out more about Eve's doggy daycare staff training programs by clicking now A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 377 - How To Use Live Events to Build Loyalty and Boost Your Pet Business, with Eve Molzhon
11/22/2024
Episode 377 - How To Use Live Events to Build Loyalty and Boost Your Pet Business, with Eve Molzhon
Tired of digital overwhelm and craving real-world connections? Wondering how use live events to create loyalty that no Facebook campaign ever could? In this episode, I dive into the power of live events - whether they’re community open houses, themed daycare activities, or professional expos like the ones we’ve been attending. I share the lessons I’ve learned from hosting and participating in events that have inspired connection, sparked new ideas, and created lasting loyalty among clients and teams alike. You’ll also hear from Eve Molzhon of Dog Handler Academy, who highlights how in-person networking and events have helped dramatically grow her own busineses. We also chat about our own event calendar for 2025... stay tuned for more details... Tune in to discover: The Power of Live Events: How they foster connections, loyalty, and innovation. Event-Based Enrichment: Creating activities that excite clients and dogs alike. Networking Know-How: Eve’s strategies for making the most of expos and live gatherings. Engaging Your Team: Why events are key to improving staff morale and buy-in. Real-World Examples: Success stories from events that turned attendees into lifelong fans. To Enroll in Enrich University - and get the special launch offer - click now To add your name to the waiting list for my USA Elite Mastermind click now Huge thanks to Eve for joining me. You can find out more about Eve's doggy daycare staff training programs by clicking now A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 376 - How Enrich University Provides a Premium Priced Pet Care Blueprint
11/15/2024
Episode 376 - How Enrich University Provides a Premium Priced Pet Care Blueprint
Are you struggling to attract affluent clients who are willing to pay what your services are worth? Wondering how to position your daycare as the go-to premium provider in your town? Curious about how enrichment can transform your business and build loyalty? In this episode, I take you behind the scenes of the Enrich University launch and share the game-changing enrichment strategies that are helping daycare owners elevate their businesses, and make more money with fewer clients... Whether you’re offering enrichment already or just starting out and clueless about upsells, I reveal how to design, deliver, and sell these premium services to affluent clients ,who are eager to invest in their dog’s well-being. Plus, hear why enrichment isn’t just a passing trend—it really is the future of pet care. You’ll also learn how the right marketing, pricing, and service design can help you attract the kind of clients who make running your business a joy. If you’re ready to build a premium, high-profit, low-stress business model, this episode is packed with practical tips and inspiration to get you there. Tune in to discover all about: * Enrichment Essentials: Why personalised activities excite dogs, engage staff, and attract affluent owners. * Pricing for Profit: How premium pricing ensures long-term sustainability and attracts the right clients. * Marketing That Converts: Proven ways to position your daycare as the most desirable option in your area. * The Affluent Client Advantage: Why targeting high-value customers makes growth and profitability easier. * The Future of Daycare: How enrichment services can transform your facility and set you apart. If you’re ready to move beyond the basics and build a standout pet business, this episode is your roadmap to success! To Enroll in Enrich University - and get the special launch offer - click now To add your name to the waiting list for my USA Elite Mastermind click now A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 375: Behind the Scenes at the Hershey Expo: Enrichment, Experiences, and What It Takes to Stand Out
11/11/2024
Episode 375: Behind the Scenes at the Hershey Expo: Enrichment, Experiences, and What It Takes to Stand Out
In this special episode, I’m coming to you live from the Hershey Lodge, home of the Pet Boarding and Daycare Expo. I'm joined by one of my Elite mastermind members, Tim Jackson, who is also my Enrich U partner and pet care pioneer. Together we share the buzz from the expo floor, the excitement surrounding our brand new enrichment program, and the lessons learned from connecting with passionate pet business owners ready to take their daycare services to new heights. I also share a snippet on the power of storytelling from one of my seminars and Tim reveals what the expo experience is like as a first-timer. Tune in to get an insider’s look at what it really takes to stand out in the competitive world of pet care and keep clients coming back for more. In this episode, you’ll discover: Enrichment Essentials: Discover how themed activities and playful experiences can boost loyalty and transform your daycare. Story Time: Hear how you can harness the power of storytelling to engage and excite your clients in a seminar sneak peek! Hershey Highlights: The surprising insights Tim and I picked up from pet care pros on staying ahead of the curve. From Services to Sensations: Practical tips to turn everyday offerings into unforgettable experiences for clients and dogs alike. Community Connections: See how Enrich U helps pet pros build strong bonds, foster learning, and bring enrichment to life. Tim and I are doing a LIVE webinar this week all about how to add premium enrichment experiences in your daycares. To sign up for the webinar click now To add your name to the waiting list for my USA Elite Mastermind click now A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 374 - Mentors, Masterminds, and Mistakes: Lessons from My Pet Business Journey
11/01/2024
Episode 374 - Mentors, Masterminds, and Mistakes: Lessons from My Pet Business Journey
Do you need more specialist help as you scale up your business? Wasting money on (bang-average) courses and coaches that just don’t deliver? In this episode, I pull back the curtain on my journey from dog walker to pet business leader, sharing the no-BS lessons I’ve learned from investing (and sometimes losing) thousands in coaching programs. As always, I try to tell it like it REALLY is: what worked, what didn’t, and why finding the right mentor and peer group is more crucial than any “secret formula" the gooroos try to sell you... You’ll hear about the key moves that made the biggest difference to my business AND my life - like my decision to quit throwing money at fancy marketing tools I never used, or the moment I pivoted from a failed online store and launched a series of game-changing coaching programs, and why I invest thousands of dollars and travel thousands of miles each year to be a part of a TRUE pet business mastermind. In this episode, you’ll discover: • Mentorship Mastery: How I learned to invest wisely in the right mentors who align with my values. • Turning Mistakes into Momentum: The costly lessons that caused me to press reset on my business direction. • The Power of Accountability: Why structure, guidance and lazer focused goal setting are essential for sustainable growth. • Finding Your Focus: Why cutting out distractions will SPEED up how you build a brand. • Game-Changing Growth: How the right mastermind group can unlock new levels of success. If you’re done with dabbling and ready to go all-in, I’ve got the hard-earned insights to help you make your next move the right one. To add your name to the waiting list for my USA Elite Mastermind click now A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 373 - Behind the Scenes: Key Takeaways from the Pet Care Enrichment Summit
10/25/2024
Episode 373 - Behind the Scenes: Key Takeaways from the Pet Care Enrichment Summit
Struggling to turn your pet care offerings into premium experiences? Want to charge more for your amazing services, but you suck at selling? Curious how enrichment can help you stand out and boost profits? In this episode, I take you behind the scenes at the recent Pet Care Enrichment Summit, and reveal the innovative enrichment strategies that are reshaping the pet care industry. You'll hear snippets from an insightful roundtable discussions with zookeepers, to secrets from expert dog trainers and daycare owners. And you'll hear real-life success stories that highlight how enrichment can take your business to the next level. If you are desperate to deliver more personalized services, elevate the quality of care you provide, and significantly boost your profits then enrichment activities are the golden key that will deliver all that! Whether you want to make enrichment a cornerstone of your daycare, or simply spice up your current pet care offerings, these insights from the 2024 summit speakers will inspire you to take action. In this episode, you'll hear from Australies number #1 puppy trainer Amy Smith, Dog daycare experts Mark Klaiman and Eve Molzhon, dog trainer Adam Delderfield, and Zoo Keepers Callan Smith and Nicole Hatcher. Tune in to discover: • Enrichment That Stands Out: Why adding enrichment isn’t just an 'nice' extra - it's your secret weapon to outshine the competition and boost profits • Sell the Value: How to make your clients see enrichment as a must-have service they’re excited to pay for. • Real-Life Wins: Hear how other pet businesses are crushing it with enrichment, and how you can too. • Build a Rockstar Team: The key to getting your staff fired up and ready to deliver game- changing enrichment experiences. • Summit Sneak Peek: How to be first in the queue for tickets at next year’s spectacular, business-boosting summit! If you're ready to elevate your pet care business and offer top-tier services, this episode is a must-listen! Grab your early bird ticket for the Pet Care Enrichment Summit at enrichmentsummit.com and secure your spot today! Click to secure your place at next years summit - early bird offer ends Sunday midnight... You can learn more about Enrich University and how it can help transform your pet business by visiting A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 372 - How to Process Your Way to Bigger Pet Biz Profits
10/18/2024
Episode 372 - How to Process Your Way to Bigger Pet Biz Profits
Tired of feeling like your business owns you instead of the other way around? Sick of firefighting and handling every little issue yourself? Want to actually enjoy the freedom that running a successful business is supposed to bring? Then sit back and enjoy this no-nonsense episode, where Dom lets you in on the secret that separates the frazzled business owners from the ones living the dream: processes. That’s right—getting systems in place is the key to ditching the chaos and finally getting some freedom back. Recorded live from the 2022 Impact event, this extract will show you how implementing simple, rock-solid processes can help you stop working in your business and start working on it. Imagine how it would feel to be able to reclaim your time and peace of mind, all while ensuring your clients get the same high standards you’re known for. In this episode, you’ll discover: The Power of Processes: Why you need them, and why flying by the seat of your pants won’t get you to the next level. Marketing Machine: How a streamlined marketing process can bring in leads without you lifting a finger. Delegation Without Fear: Learn how systems let you hand over the reins while still maintaining total control. Process = Profit: Small tweaks to your systems that can make a massive difference to your bottom line. Truth is, if you want to grow faster and go further, then you need to stop being your business’s employee- listen to this episode and start being the boss your business needs. If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. You can learn more about Enrich University and how it can help transform your pet business by visiting A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Premium Pricing for Pet Businesses: How to Charge More and Attract Affluent Clients
10/11/2024
Premium Pricing for Pet Businesses: How to Charge More and Attract Affluent Clients
Curious about how to position yourself as the go-to premium pet service provider? Feeling like you’re working harder than ever but not seeing the financial rewards? Struggling to raise your prices without scaring clients away? In this episode, Dom tackles one of the most important—and often overlooked - aspects of running a successful pet business: Premium Pricing. He shows why you shouldn't be afriad of raising prices, and you how your pricing and positioning can set you apart from the competition and attract affluent clients, who are willing to pay top dollar for high-quality services. Listen in as Dom breaks down why most pet businesses are undercharging and how you can avoid this all-too-common mistake. He also shares actionable strategies for marketing your business effectively and building a personal brand that commands higher prices. Whether you’re a doggy daycare owner, dog walker, trainer, or groomer, this episode is packed with tips to help you transform your pricing strategy and boost your profits. In this episode, you’ll discover: Price with Confidence: Why raising your rates is the key to attracting high-value clients. The Power of Positioning: How to market your services as premium offerings that stand out from the crowd. Mindset Mastery: Overcome limiting beliefs around pricing to grow a more profitable business. Marketing Like a Pro: Use expert-enhancing marketing materials to position yourself as the go-to provider in your area. Packaging Your Services: How to bundle your services in a way that reflects your true value and expertise, so you can charge what you’re worth. You can learn more about Enrich University and how it can help transform your pet business by visiting A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 370: From Dog Walker to Specialist Dog Trainer: Changing Pet Business Lanes with Harriet Goodall
10/04/2024
Episode 370: From Dog Walker to Specialist Dog Trainer: Changing Pet Business Lanes with Harriet Goodall
Struggling to find your niche in the pet care industry? Feeling stuck in the same routine and want to elevate your services? Curious how to transition from basic services to a high-end specialist offering? In this episode, I sit down with Harriet Goodall, one of my Elite Mastermind members, to talk about her incredible journey from dog walker to a successful specialist trainer. Harriet shares how she made the transition into the gundog niche and how she quickly re-established her business after relocating to a new area. Harriet reveals the key marketing strategies that helped her grow her business, build trust with premium clients, and charge higher prices—all while focusing on her passion for working with gundogs. Tune in to discover how to: • Nail Your Niche: Learn how specializing in a specific service skyrockets your success and sets you apart from competitors. • Master the Move: Discover how to seamlessly relocate and relaunch your pet business without losing momentum. • Premium Pricing Power: Uncover the strategies to double your rates and attract high-paying, quality clients. • Marketing that Matters: Find out how Harriet filled her classes fast using targeted marketing that speaks directly to your ideal clients. • Elevate with Expertise: Learn how to position yourself as the authority in your niche, drawing in clients who value your skills and expertise. I also check in with my good friend Eve Molzhon, who is hosting a business leadership summit in Chicago this month. Find out more about Eve's summit . Huge thanks to our listeners for tuning in! And thanks to Harriet for being such a fantastic guest! You can find more about her services by clicking now You can learn more about Enrich University and how it can help transform your pet business by visiting A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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