The Poodle to Pitbull Pet Business Podcast
Join the UK's leading and most controversial pet business coach Dom Hodgson, as he goes off the leash and shares the business building secrets that will fix your pet business. If you are a dog trainer, dog walker or a dog groomer then this show will provide the marketing education you need to put your business growth on steroids.
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Premium Pricing for Pet Businesses: How to Charge More and Attract Affluent Clients
10/11/2024
Premium Pricing for Pet Businesses: How to Charge More and Attract Affluent Clients
Curious about how to position yourself as the go-to premium pet service provider? Feeling like you’re working harder than ever but not seeing the financial rewards? Struggling to raise your prices without scaring clients away? In this episode, Dom tackles one of the most important—and often overlooked - aspects of running a successful pet business: Premium Pricing. He shows why you shouldn't be afriad of raising prices, and you how your pricing and positioning can set you apart from the competition and attract affluent clients, who are willing to pay top dollar for high-quality services. Listen in as Dom breaks down why most pet businesses are undercharging and how you can avoid this all-too-common mistake. He also shares actionable strategies for marketing your business effectively and building a personal brand that commands higher prices. Whether you’re a doggy daycare owner, dog walker, trainer, or groomer, this episode is packed with tips to help you transform your pricing strategy and boost your profits. In this episode, you’ll discover: Price with Confidence: Why raising your rates is the key to attracting high-value clients. The Power of Positioning: How to market your services as premium offerings that stand out from the crowd. Mindset Mastery: Overcome limiting beliefs around pricing to grow a more profitable business. Marketing Like a Pro: Use expert-enhancing marketing materials to position yourself as the go-to provider in your area. Packaging Your Services: How to bundle your services in a way that reflects your true value and expertise, so you can charge what you’re worth. You can learn more about Enrich University and how it can help transform your pet business by visiting A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 370: From Dog Walker to Specialist Dog Trainer: Changing Pet Business Lanes with Harriet Goodall
10/04/2024
Episode 370: From Dog Walker to Specialist Dog Trainer: Changing Pet Business Lanes with Harriet Goodall
Struggling to find your niche in the pet care industry? Feeling stuck in the same routine and want to elevate your services? Curious how to transition from basic services to a high-end specialist offering? In this episode, I sit down with Harriet Goodall, one of my Elite Mastermind members, to talk about her incredible journey from dog walker to a successful specialist trainer. Harriet shares how she made the transition into the gundog niche and how she quickly re-established her business after relocating to a new area. Harriet reveals the key marketing strategies that helped her grow her business, build trust with premium clients, and charge higher prices—all while focusing on her passion for working with gundogs. Tune in to discover how to: • Nail Your Niche: Learn how specializing in a specific service skyrockets your success and sets you apart from competitors. • Master the Move: Discover how to seamlessly relocate and relaunch your pet business without losing momentum. • Premium Pricing Power: Uncover the strategies to double your rates and attract high-paying, quality clients. • Marketing that Matters: Find out how Harriet filled her classes fast using targeted marketing that speaks directly to your ideal clients. • Elevate with Expertise: Learn how to position yourself as the authority in your niche, drawing in clients who value your skills and expertise. I also check in with my good friend Eve Molzhon, who is hosting a business leadership summit in Chicago this month. Find out more about Eve's summit . Huge thanks to our listeners for tuning in! And thanks to Harriet for being such a fantastic guest! You can find more about her services by clicking now You can learn more about Enrich University and how it can help transform your pet business by visiting A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 369:Pet Biz Enrichment FAST-PASS: Enrollment Open For Enrich University
09/25/2024
Episode 369:Pet Biz Enrichment FAST-PASS: Enrollment Open For Enrich University
Are you ready to take action and transform your pet business with enrichment? Feeling inspired but unsure of how to implement all the incredible ideas from the recent Pet Care Enrichment Summit? Want to ensure you don't get left behind as the pet care industry evolves? In this episode, I’m joined by my pet biz buddy Tim Jackson to dive deep into how YOU can turn all your enrichment ideas into reality with Enrich University. Tim shares his personal experiences of building an enrichment-focused pet care business and reveals the secrets to success that will help you put everything you've learned into practice. From sharing how to overcome financial challenges to creating an enrichment experience that engages dogs, staff, and clients alike, Enrich U will galvanise your daycare. You’ll discover: • Real-Life Enrichment Success: Hear how Tim went from a struggling pet care provider to the dean of Enrich U. • The Power of Commitment: Learn why committing to an enrichment model can transform your business and help you stand out in your market. • Overcoming Obstacles: Find out how to tackle the financial, staffing, and marketing challenges that come with offering premium enrichment services. • Creating a Signature Experience: Discover how to craft an enrichment program that keeps clients coming back and makes you the go-to pet care expert in your community. • Building an Enrichment Mindset: Learn how to shift your mindset to prioritize enrichment, ensuring that your business stays ahead in an increasingly competitive pet care market. You can learn more about Enrich University and how it can help transform your pet business by visiting A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 368 - Inside the Pet Care Enrichment Summit: Pet Care Leaders Share Their Best-Kept Secrets
09/20/2024
Episode 368 - Inside the Pet Care Enrichment Summit: Pet Care Leaders Share Their Best-Kept Secrets
Are you ready to elevate your pet care business with the latest enrichment strategies? Want to know how top industry leaders are revolutionizing their services? Curious how you can implement these techniques in your daycare or training facility? Then grab a notebook because in this weeks show I review the highlights from the first-ever Pet Care Enrichment Summit, where top pet care professionals including Mark Clayman, Eve Molzhon, Diane Lavati, Tim Jackson, and Amy Hillis, along with zookeeper Lucy Starbuck, shared their cutting-edge ideas and experiences. You’ll get a sneak peek into the best insights, key lessons, and the creative strategies that are changing the game in pet care. Tune in to discover: Enrichment Evolution: Learn how facilities are tailoring their services to meet the unique needs of each dog. From Mistakes to Mastery: Hear how pet business owners can transform their operations and overcome common challenges. The Power of Play: Discover the five pillars of enrichment and how they can boost engagement and satisfaction in your pet facility. Industry Connections: Find out how networking with fellow pet care professionals can open new doors for your business. Zoo-Wee-Mama: Find out what zookeepers have been doing for years to enrich the lives of animals and how you can apply these ideas to your pet care business. Enrol in Enrich U - What is the HOT new canine enrichment curriculum transforming dog daycare operations? Find out in this weeks show... A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. Not signed up for the Enrichment Summit yet? Click to fix that now If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 367 - The Pet Care Enrichment Summit Preview Show
09/13/2024
Episode 367 - The Pet Care Enrichment Summit Preview Show
Do you want to offer more stand out services and be known as the 'top dog' pet care providor in your town? Do your services lack that something extra special you feel you need to add, so you can charge higher priced services? Then you need to learn how to schedule, structure and sell enrichment activities. Enrichment is the key to unlocking the next phase of your business growth, which is why you should grab a ticket to upcoming pet care enrichment summit. Today I chat to my Elite client and pet biz buddy, Tim Jackson, to preview the show and explore the transformative power of enrichment in the pet care industry. Tim also gives us a sneak peak into the presentation he is delivering next week at the summit, which is about the five pillars of enrichment, and he shares his strategies for getting staff excited and engaged with new enrichment programs—key for any pet care facility looking to stand out. I also dive into my own personal journey, explaining how enrichment revolutionized my dog adventure business and helped me to deliver better services for both pets and their owners. In this episode, you’ll discover: Enrichment Evolution: How incorporating enrichment can help doggy daycare owners, pet sitters, and dog walkers leap ahead of the competition. Staff Engagement Tips: Learn how to get your team excited and on board with your enrichment program. Insider Summit Preview: A sneak peek at the incredible presentations and insights Iined up for the Virtual Enrichment Summit. Maximizing Client Value: Find out how to charge more by offering engaging, enriching experiences for the dogs in your care. The Power of Learning: Why continuous education, like the Enrichment Summit, is the key to staying ahead in the pet care world. Industry Networking: Discover how this virtual event brings together pet care pros from across the globe to share game-changing ideas. Don’t miss out! Head over to to grab your ticket and get access to life-changing tips for your business. A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. Not signed up for the Enrichment Summit yet? Click to fix that now If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 366 - On the Road at Edition Dog Live 2024!
09/06/2024
Episode 366 - On the Road at Edition Dog Live 2024!
In this episode Dom is on the road and sharing my first experience of Edition Dog Live. Here I caught up with my Elite client Pete Stevens, the developer of the Paw Pal app. Pete shares how the Paw pal booking, staffing and invoicing app can help pet businesses better organise your diary, to give owners more time for the important stuff. I also speak to Sarah Roper, the multi-dog maven, as well as Alex from Poorly Paws about what how they got their awesome first-aid kit for dogs product to market. In this episode, you’ll discover: Market Research Tip: Discover how you can find out what is going on in YOUR town by simply hopping in your car, and driving around Enrichment Education Opportunity: How the upcoming Pet Care Enrichment Summit can help improve your buisness Maximizing Event Exposure: Learn how to use industry events to gather inspiration, network, and keep up with industry trends. Transforming Services with Technology: Find out how pet care pros are using cutting-edge tools like the Paw Pal app to enhance their operations. Leveraging Strategic Partnerships: Understand the value of building relationships with complementary businesses to boost your client base. The Power of Continuous Learning: Discover why investing in ongoing education can keep your business ahead of the competition. Click to grab a ticket for the upcoming Pet Care Enrichment Summit Find out more about the Pawpal app by clicking Find out more about Sarah Roper and her multi-dog maven services Find out more about Poorly Paws First Aid kit by clicking A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. If your website is a leaky bucket, if you aren't collecting email addresses or doing any follow up, and you need to plug automation into your business then you should watch my FREE 'How to automate your pet business' webinar, click now If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 365 - Why Your Pet Business Needs an AI Assistant with Josh Hightower
08/30/2024
Episode 365 - Why Your Pet Business Needs an AI Assistant with Josh Hightower
Are you struggling to convert leads into appointments for your doggy daycare or pet business? Wondering how to leverage AI to automate your client engagement and free up your time? Can AI-powered tools really handle inquiries behind the scenes 24/7? Yes they can! And in this follow-on episode, Josh Hightower returns to share how pet business owners can integrate AI-driven tools to streamline your marketing efforts and convert more leads into booked appointments. We dive deep into the power of AI assistants, discussing how they can handle client inquiries, automate follow-ups, and even help pre-qualify leads—allowing you to focus on what you do best: providing exceptional pet care, and growing your business! Josh also shares real-life examples of how AI has transformed customer engagement in his businesses, including the benefits and challenges of using bots to manage client communications. Episode Highlights: AI-Driven Engagement: Discover how AI assistants can manage client inquiries around the clock, ensuring you never miss an opportunity. Streamline the Booking Process: Learn how to use AI to convert leads into appointments without lifting a finger. Optimize Your Follow-Ups: Understand how AI can handle lead nurturing, moving prospects closer to booking without overwhelming them. Leverage Social Media with AI: Find out how to use AI bots on social media to capture and convert interest into actionable leads. Tapping into Hidden Revenue: Explore the potential of reactivating old leads and past clients using AI-driven messaging. Instant IMPACT: Join the Pet Biz Suite challenge to get hands-on experience with these AI tools and see how they can transform your business. Go to to secure your place now! Thanks again to Josh for being an amazing guest for the second week running, you can get started with PetBizSuite now by going to A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. If your website is a leaky bucket, if you aren't collecting email addresses or doing any follow up, and you need to plug automation into your business then you should watch my FREE 'How to automate your pet business' webinar, click now If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 364 - How to Supercharge Your Pet Business with AI-Powered Automations
08/23/2024
Episode 364 - How to Supercharge Your Pet Business with AI-Powered Automations
Feeling overwhelmed by the constant need to stay on top of client inquiries? Struggling to respond to leads quickly and effectively while managing your daily operations? Wondering how to leverage technology to streamline your pet business and boost bookings? Then you’re in the right place! In this weeks show Josh Hightower joins me to share his insights on how AI automation can transform your pet business operations, and dramatically speed up client conversions. Josh, my Pet Biz Suite partner and a fellow mastermind member, has been on the cutting edge of integrating AI into his business practices. We deep-dive on the game-changing potential of AI tools that can work behind the scenes in your business 24/7, ensuring every lead is engaged with and no opportunity is missed. AI booking assistants can manage client interactions across multiple channels, including missed calls, social media, and website chat. We explore the benefits of these tools, from maintaining consistent engagement to boosting your booking rates, all while you focus on what you do best—caring for pets. Tune in to discover more about; Speed to Lead: Why responding to leads within five minutes can make or break your conversion rates. 24/7 Client Engagement: How AI bots can handle client inquiries around the clock, ensuring no lead goes cold. Smart Bot Training: Learn the importance of properly training your AI assistant to provide accurate and helpful responses. Streamline Operations: Find out how AI can take over repetitive tasks, freeing up your time for more critical business activities. Hassle-Free Automation: Josh discusses the common challenges in setting up AI systems and how to overcome them effectively. Join us as we delve into how AI can be a powerful ally in elevating your pet business, making it more efficient, responsive, and successful. Instant IMPACT: Join the Ai Automation booking bot challenge now, and get hands-on experience with these AI tools and see how they can transform your business. Go to to secure your place now! Thanks to Josh for being an amazing guest, you can get started with pet biz suite at . A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. If your website is a leaky bucket, if you aren't collecting email addresses or doing any follow up, and you need to plug automation into your business then you should watch my FREE 'How to automate your pet business' webinar, click now If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 363 -Train Smart, Scale Safely: Eve Molzhon’s Pet Business Growth Blueprint
08/16/2024
Episode 363 -Train Smart, Scale Safely: Eve Molzhon’s Pet Business Growth Blueprint
Feeling uncertain about how to scale your doggy daycare without compromising on quality? Struggling to ensure your staff are fully prepared for first-aid emergencies? Wondering if your pricing strategies are truly maximizing profitability? Then you’ve come to the right place as in this episode, Eve Molzhon joins me to share her expert advice on how to navigate these challenges. Eve will be the keynote speaker at Dominic's Impact Summit 2025 event, focused on the pet boarding/daycare industry. We discuss the importance of prioritizing safety, avoiding discounts, and not overexpanding too quickly in your pet care business Eve shares the story of her various business ventures which include Dog Handler Academy online training, Dog School of Minnesota, 2 boarding facilities, and a non-profit. Phew! Episode Highlights: Prepare Your People Professionally: Discover the critical importance of first aid training tailored for doggy daycare staff. Grow Smart, Grow Safe: Why new facility owners should focus on the safety of pets, staff, and their facility rather than bright shiny – and unnecessary objects Profit Without Discounts: Understand the power of strategic pricing and how to avoid the trap of unnecessary discounts. Slow and Steady Wins the Race: Eve shares why you shouldn’t overexpand too quickly, bigger is not always better – and can lead to more issues Get Disaster Ready: The value of regular safety drills to keep your team ready for any situation. Instant IMPACT: Find out more about what Eve will be sharing when she headlines the show at next years Pet Busines Success Summit! You can add your name to the IMPACT waitlist by clicking now You can register for the upcoming Pet Care Enrichment Summit by clicking now If you’re ready to take your pet business to the next level 'safely' , don’t miss this episode packed with essential tips and strategies for smart and sustainable growth! Thanks to Eve for being an awesome guest, you can find out more about Dog Handler Academy by clicking now A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. If your website is a leaky bucket, if you aren't collecting email addresses or doing any follow up, and you need to plug automation into your business then you should watch my FREE 'How to automate your pet business' webinar, click now If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 362 - Postcard from America, Dom's Stateside Adventures...
08/09/2024
Episode 362 - Postcard from America, Dom's Stateside Adventures...
Feeling overwhelmed by the daily grind of running your pet business? Struggling to find the time for a break, let alone plan your next big move? What if stepping away could actually be the secret to unlocking your next level of success? In this “Postcard from America” episode, I return from my latest trip to the USA with a suitcase full of inspiration, and practical strategies to help you recharge, refocus, and reignite your passion for your business. Episode Highlights: The Breakthrough Power of Taking Breaks: Discover how taking time off can transform you into a sharper, more creative business owner—and why it’s essential for long-term success. Turning Ordinary Into Extraordinary: Learn how Dom’s unforgettable experiences in New York City, from the Empire State Building to the Stardust Diner, can inspire you to add that “wow” factor to your pet services. Simplify to Amplify: Uncover the surprising power of the “less is more” approach, inspired by Broadway’s best, and how it can streamline your offerings for maximum impact. Plan Now, Profit Later: Get ahead of the competition with Dom’s insider tips on preparing for the upcoming holiday seasons, ensuring your business is primed and ready to thrive. Feeling burned out? Tune in to hear how a little time away can make all the difference in your business—and your life. A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. If your website is a leaky bucket, if you aren't collecting email addresses or doing any follow up, and you need to plug automation into your business then you should watch my FREE 'How to automate your pet business' webinar, click now If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 361 - How to launch an Award Winning Canine Wedding Service, with Tamsin Rogers
08/02/2024
Episode 361 - How to launch an Award Winning Canine Wedding Service, with Tamsin Rogers
Have you thought about adding doggy wedding services to your business offering? Curious about what a canine wedding concierge does, and what you would charge for new venture? Do you need to do different marketing for a wedding service, than a regular pet care service? If you would like to offer wedding services, but don't know where to start, then buckle up because today Dom is talking to the 2024 PBIC Marketer of the Year, Tamsin Rodgers. Tamsin shares her journey from running a dog walking business in the Lake District to launching a highly successful, premium dog wedding service. Learn how Tamsin leveraged local partnerships, strategic marketing, and creative ideas to grow her business and win the prestigious award. In this episode, you’ll discover: From Dog Walks to Doggy Weddings: How Tamsin expanded her business with a unique service. Strategic Partnerships: How Tamsin exploited Dom's 'White-Hot Centre' networking plan to double their wedding business Marketing Magic: Using innovative promotions to attract new clients and boost visibility. Community Engagement: Creating a loyal client base through exceptional service and memorable experiences. Why Increasing Prices, Increases Confidence: How Tamsin overcome self-doubt and took bold steps to grow the business. The K9 Wedding of the Year: How Tamsin and husband Nigel organiszed a successful dog wedding event and leveraged it for maximum publicity. The Challenge of Growing Two Pet Businesses: Balancing multiple services and managing staff effectively. Tune in to hear Tamsin’s inspiring story and discover how to innovate in your pet care business! You can find out more about Tamsins award winning wedding services by going to A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. If your website is a leaky bucket, if you aren't collecting email addresses or doing any follow up, and you need to plug automation into your business then you should watch my FREE 'How to automate your pet business' webinar, click now If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 360: Pet Passion to Profit: Bill Betts’ Journey from Police Officer to Pet Business Guru
07/26/2024
Episode 360: Pet Passion to Profit: Bill Betts’ Journey from Police Officer to Pet Business Guru
Todays awesome guest is Bill Betts who runs Pet Passion to Profit, a coaching group for dog groomers. Bill used to be a policeman but left the force in 2021 after mental health struggles. Whilst in the force he had been helping his wife Emma out with her busy grooming business A to Z Animal Care. He joined a business accelerator program in 2020 which sparked an entrepreneurial shift, and set him off in a coaching direction, which led to his current role as a business coach to dog groomers all over the U.K. Tune in to discover; Bills Business Journey: Hear how he transitioned from being a police officer to helping dog groomers run better businesses after experiencing burnout in his wife's grooming business. Finding the Gold in Grooming: Bill says pricing is the biggest struggle - he shares how he helps overcome the fear of raising prices Mindset Matters - He also does a lot of work with his clients building up their self-worth, and creating boundaries with customers Why the Coach has a coach - Bill shares how a mentors outside perspective can help identify blindspots and opportunities in your business Creative Community Building: How Bill has curated a supportive and engaged community of pet groomers And much more! You can find out more about Bills coaching by going to Click here to get my FREE report about how to add a membership to your pet business. A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. If your website is a leaky bucket, if you aren't collecting email addresses or doing any follow up, and you need to plug automation into your business then you should watch my FREE 'How to automate your pet business' webinar, click now If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 359 - Old School Marketing Magic: Five Classic Techniques to Grow Your Pet Business
07/19/2024
Episode 359 - Old School Marketing Magic: Five Classic Techniques to Grow Your Pet Business
Does marketing your pet business make your feel overwhelmed and overworked? Are you tired of running ever faster on the social media treadmill, but getting ZERO return? Would you like to learn a better, easier way to market your pet business, that your competitors would NEVER do? Then you are in luck, because in this weeks episode I am sharing five 'Old-School' marketing methods that you can start using TODAY to help you more easily attract better clients. Tune in to discover; The Power of Networking - How to do networking that works for YOUR business. Find the white-hot centre of influence that creates a feeder network for your business. Why Email marketing is STILL the GOAT - Don't beleive the social media gooroos who tell you to post more, share more, blog more! All you need to make more money is to send more emails... Writing Your Own Reputation - Why article writing is a great way to position you (and your business) as the expert pet care option. If you don't know how or what to write, then Dom has the answers Selling without Sleaze - Most pet professionals think they are promoting thier services, but really they are talking to no-one about anything. When you learn how to sell, then sales soon follow... Paper and Ink Profits - Why you need offline marketing channels that connect your business with local dog owners who don't use social media, and how a newsletter is almost as good as a business book... And there's even a bonus tip about how to use FREE stuff to generate more sales. This is a packed episode that will be music to the ears of any pet business owner who feels they are wasting time and money marketing only online... If you want to learn how to automate your pet business, then join the FREE webinar I'm delivering on Thursday. Click to register A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. If your website is a leaky bucket, if you aren't collecting email addresses or doing any follow up, and you need to plug automation into your business then you should watch my FREE 'How to automate your pet business' webinar, click now If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 358 - Behind the Scenes at The 2024 Pet Business Success Summit - Part Deux!
07/12/2024
Episode 358 - Behind the Scenes at The 2024 Pet Business Success Summit - Part Deux!
What were the big pet business boosting takeaways that the attendees learned at IMPACT 24? You'll find out in this weeks show, because this is part 2 of the behind the scenes at the Pet Business Success Summit! Tune in to discover; How to Systemize for Success: How speaker Adam Delderfield wowed the crowed with his customer journey map Canine Wedding Niche: How PBIC Marketer of the Year inspired attendees with her new business Social Media Success: Attendees learned how to write like they speak, which will improve all content Pet Biz Origin Story Secrets: Why your origin story is the key to connecting with distressed dog owners in your town Authority Armour: How to build a suit of expertise that enables your services to shine brighter than the competition Sales without Sleaze: Selling your pet services shouldn't make you embarrased OR uncomfortable, find out how attendees got the fix for this... How Events Can Inspire: Everyone went away from the event with clarity and confidence. Want to feel the same way about your business? Then make sure you add your name to the waiting list so you are the first to hear when tickets are released Click to get on the waiting list now A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. If your website is a leaky bucket, if you aren't collecting email addresses or doing any follow up, and you need to plug automation into your business then you should watch my FREE 'How to automate your pet business' webinar, click now If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 357: Behind the Scenes at IMPACT 24!
07/05/2024
Episode 357: Behind the Scenes at IMPACT 24!
It's time to go behind the scenes at the IMPACT 2024 Pet Business Success Summit! You'll hear from the attendees and speakers about the amazing seminars, networking opportunities, the actionable plan they took away, and the 'feel-good' factor that only happens at a Dom Hodgson IMPACT event! Grab your ticket for next years IMPACT by clicking now Get ready to discover; * Why Batman, Spiderman, Supergirl and the Hulk turned up at IMPACT 2024... * Why you need a 'Superhero' origin story, that tells clients WHY you do, what you do... * How Adam Delderfield blew everyone with his 'Customer Journey' seminar. * What is your most potent superhero power - and how you can use it make your business WAY more profitable * How to construct your Authority Armour so you are seen and known as the local 'expert' pet pro You'll hear from attendees who had their business transformed at IMPACT, and I also share more about the IMPACT 2025 keynote speaker Eve Molzhon from Dog Handler Academy... Want to join me, Eve and all the other attendees at IMPACT 25? You are in luck because early bird tickets are available NOW. Click to get yours now A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. If your website is a leaky bucket, if you aren't collecting email addresses or doing any follow up, and you need to plug automation into your business then you should watch my FREE 'How to automate your pet business' webinar, click now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 356 - The 2024 Pet Business Marketer of the Year: The Heats are On!
06/28/2024
Episode 356 - The 2024 Pet Business Marketer of the Year: The Heats are On!
IMPACT 24 is here which means that ambitious pet business owners from all over the world will make the pilgrimage to the Grand Hotel to enjoy two full days of pet business marketing magic in the wonderful city of Sunderland! It also means the Pet Business Inner Circle marketer of the year will be crowned, so in this weeks show I'm going to share the presentations from the six awesome pet business owners who entered the competition. You'll hear from; * Caroline Sammon from Rebarkable adventures as she shares how she took the lessons learned at IMPACT 23 to Disnify her premium dog walking business * Teenage Gundog Tamer Harriet Goodhall talks about how she busted out of her comfort zone and nailed the marketing in her now location * Jessie and Jo from Cwtch Animal Homestay talk about locking in customer loyalty at their adventure dog park, whilst also building excitement for their new dog hotel! * 2023 winner Tim Jackson shares how he bounced back from adversity in his business, and rebuilt his team and his client base using breakthrough online and offline marketing strategies. * Tamsin Rogers from Ambleside Dog Walker shares how she successfully launched a luxury wedding canine concierge service by tapping into the white-hot centre strategy * How Maria and Pete from the Sighthound Savoy captured (and now own!) the pet sitting niche for Sighthounds, greyhounds and whippets. This is a hugely inspiring episode and you'll get a TON of ideas from listening to the six amazing presentations. But, who will win the prestigious Pet Business Marketer of the Year award 2024? Find out in next weeks show... A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. If your website is a leaky bucket, if you aren't collecting email addresses or doing any follow up, and you need to plug automation into your business then you should watch my FREE 'How to automate your pet business' webinar, click now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 355 - Dom's Speaker Journey, Eight Years Running LIVE Pet Business Events
06/21/2024
Episode 355 - Dom's Speaker Journey, Eight Years Running LIVE Pet Business Events
We are one week away from IMPACT 24, so I thought I'd share a behind the scenes look at what went down over the last 8 years of my speaker journey. Tune in to hear more from; * My first presentation from my first Poodle to Pitbull Pet Business Bootcamp back in 2017 (hear how BAD I was!) * In 2018 I delivered two bootcamps, a dog walkers and a dog trainers special. You discover why niching is the way forward in your business. * There is one BIG difference between dog trainers who are super successful and those that aren't. I share that secret in this snippet from the dog trainers bootcamp... * My first three dayer, and the inaugural IMPACT event happened in 2019. Hear how my passion for rescue dogs inspired a business, and the Tour de Rescue event. * Sound Proof Puppy App creator Amy Smith arrived from down under in 2022, and here she shares how she quickly transitioned her puppy classes online during the pandemic * Attendees Disnified their business at last years IMPACT. I'm sharing a snippet where I talked about using sales choreography that stimualtes the five sense of your clients... This is your chance to have a peak behind the scenes at how my in person pet busines events have developed. If you haven't got a ticket for IMPACT 24 then you can fix that now by clicking A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. If your website is a leaky bucket, if you aren't collecting email addresses or doing any follow up, and you need to plug automation into your business then you should watch my FREE 'How to automate your pet business' webinar, click now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 354 - Designing a Disnified Pet Business – A Look Back at IMPACT 23
06/14/2024
Episode 354 - Designing a Disnified Pet Business – A Look Back at IMPACT 23
June sees the return of IMPACT - The Pet Business Success Summit, and this year it’s a superhero themed event as Pet Business Owners from all over the world 'Assemble' in Sunderland to learn how to upgrade to 'Superhero' levels of excellence... So, in the coming weeks, as the event of the year gets nearer, Dom will be sharing some behind the scenes his IMPACT 24 prep. To get you warmed up for that, in this weeks show he's sharing the opening presentation from last years IMPACT event, which was the Disnify Your Pet Business Success Summit. Dom started the show by talking about how you can design a disnifed experience in your pet business. You will discover; How to position your pet business as the aspirational 'disneyland' that affluent dog owners are looking for The Disney Imagineer 'Blue Sky thinking' trick, which will help you design a stand out busines Why details matter in your business, and how small wows add up to a big customer service wow. How to find the 3 words that define your business superpower How to claim and own the reputation as the premium pet care business in your town This is your chance to have a peak behind the scenes at what happens at the Pet Business Success Summit If you haven't got a ticket for IMPACT 23 then you can fix that now by clicking A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. If your website is a leaky bucket, if you aren't collecting email addresses or doing any follow up, and you need to plug automation into your business then you should watch my FREE 'How to automate your pet business' webinar, click now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 353 - Dom's Mid-Year Pet Business Review
06/07/2024
Episode 353 - Dom's Mid-Year Pet Business Review
We are approaching the half-way point of the year, which means it's time for Dom to conduct a mid-year review of his business. What has been a spectacular success, and what was a phenomenal flop? Did Dom hit his targets or was the first half of 2024 a muddle of marketing mistakes? Tune in to discover; How to build a business around the kind of life you want to live (and how long it took Dom to do that) Why Segmentation is the watchword for Dom's promotions this year Why Dom had to re-arrange his working week, in order to maintain his productivity streak How to make more money by being more intentional about selling your services Why Dom is planning to do LESS in the second half of 2024 (but ALSO be more productive...) This is your chance to have a peak behind the scenes as Dom shares a warts an all look at the good, the bad, and the ugly in his business...hopefully this will inspire you to do a similar review in your pet business. A shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. If your website is a leaky bucket, if you aren't collecting email addresses or doing any follow up, and you need to plug automation into your business then you should watch my FREE 'How to automate your pet business' webinar, click now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 352 - Introducing PetBizSuite! The CRM Sales Engine Your Pet Business Needs
05/30/2024
Episode 352 - Introducing PetBizSuite! The CRM Sales Engine Your Pet Business Needs
When someone lands on your website, are they greeted with educational information that positions you as an expert, moves them closer to the sale AND makes them feel at ease because they've found the expert they are looking for? If not, then that might explain why your adverts and social media activity aren't converting into sales. Truth is, most pet business websites are a hot mess of overwhelming options that do little to NOTHING to grow the business. And if you aren't collecting contact details and doing email follow up then you are missing out on LOTS of future sales too. This is where a CRM system with automated drip campaigns, lead magnets and sales automations can be a real game changer for you. So, to help you find out more about how a CRM can help your business, I've invited my PetBizSuite business partner Josh Hightower onto the show to explain more about the features of PetBizSuite. Check out some of the key features of PetBizSuite; Speed and Implementation: PetBizSuite allows pet business owners to quickly set up essential marketing tools, including lead magnets, email sequences, and landing pages, within a week. Pre-Built Content: The suite includes pre-written emails, sales pages, and workflows, ensuring 90% of the work is done, so you can focus on running your business. Automated Customer Journey: From capturing leads to onboarding new clients and requesting reviews, PetBizSuite automates the entire customer journey, enhancing efficiency and client satisfaction. Comprehensive Onboarding: Users receive six months of access to PetBizSuite, five group coaching calls, and one-on-one sessions to tailor the system to their specific needs. All-in-One Inbox: Manage all communications from email, text, phone, and social media in a single inbox, streamlining customer interactions. Reputation Management: Automated review requests ensure you gather and manage customer feedback effectively. We have a special time-limited offer so you can get started for PetBizSuite, which you can check out by clicking Huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. If your website is a leaky bucket, if you aren't collecting email addresses or doing any follow up, and you need to plug automation into your business then you should watch my FREE 'How to automate your pet business' webinar, click now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 351: The Secret to a Systemized, Scaleable, Fully Automated Pet Business
05/17/2024
Episode 351: The Secret to a Systemized, Scaleable, Fully Automated Pet Business
Do you have a system to track your customer journey? So, new clients, existing clients and lapsed clients all get the right marketing message? Did you know you can automate this process with a CRM system like PetBizSuite? Most pet business owners never experience the freedom that comes when you add automation to your marketing machine, and in this weeks episode, Dom and Josh Hightower talk about the quick and easy automations you should add to your business, and how PetBizSuite can save a ton of time and energy because it comes pre-loaded with these automations. Tune in to discover; PetBizSuite Origin Story - Why Josh and Dom teamed up to create a CRM Sales Engine for the pet industry CRM Challenges and Mistakes - Why most pet business owners struggle with automation - and how PetBiz Suite addresses these issues with pre-installed email sequences, lead magnets and more... Maximizing Your Leads: Discover the hidden potential in your existing lead database and how regular follow-ups can uncover new revenue opportunities. Upcoming Webinar: Get a sneak peek into their upcoming webinar, designed to simplify automation for pet businesses and help you take your marketing to the next level. Josh and Dom will be delivering a FREE LIVE webinar on May 30th called 'How to add Automation to your Pet Business' you can secure your place on the webinar by clicking now Huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. If your website is a leaky bucket, if you aren't collecting email addresses or doing any follow up, and you need to plug automation into your business then you should watch my FREE 'How to automate your pet business' webinar, click now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 350: Automate Your Pet Business: How to Save Time and Increase Profits, with Josh Hightower
05/17/2024
Episode 350: Automate Your Pet Business: How to Save Time and Increase Profits, with Josh Hightower
Are you constantly bogged down by repetitive tasks in your pet care business? Do you struggle to keep up with client follow-ups and lead management? Are you desperate to streamline your operations, and free up more time to focus on what truly matters? Today Dom is joined by his business partner, and automation expert Josh Hightower, as they dive into the transformative power of automation for pet care businesses. Learn how to implement automated systems that save you time, enhance client engagement, and boost your profitability. In this episode, you'll learn: The Power of Follow-Up: Why consistent follow-up is crucial and how automation can make it effortless. Lead Capture Mastery: Effective strategies for capturing and nurturing leads automatically. Email Marketing Essentials: How to leverage email as a primary tool for client communication and engagement. Website Optimization: Common website mistakes and how to fix them to improve lead conversion. Automation Tools: An introduction to Pet Biz Suite and how it can revolutionize your business operations. Listen in, and take action! Josh and Dom will be delivering a FREE webinar on May 30th called 'How to add Automation to your Pet Business' you can secure your place on the webinar by clicking now Huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. If your website is a leaky bucket, if you aren't collecting email addresses or doing any follow up, and you need to plug automation into your business then you should watch my FREE 'How to automate your pet business' webinar, click now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 349 - How to Be Seen and Known as an Expert Pet Professional
05/10/2024
Episode 349 - How to Be Seen and Known as an Expert Pet Professional
Do you consider yourself an expert pet professional? Have you worked hard to get really good at the thing you do, and is staff training and ongoing CPD education a big deal to you? In short, are you offering a better service than your competitors? Now, the big question...are you charging a lot more than your competitors? If you aren't charging premium prices - and you really are offering a better service - then you are seriously missing out, because experts get paid more than generalists in all walks of life. Maybe the problem is you aren't communicating your expert status very well with the dog owners in your town... They don't know you are an expert who offers the best service. Don't worry because in todays show I'm sharing a section from the 2022 IMPACT Pet Business Success Summit, where Vicky Fraser and I talk about how you can quickly and easily elevate yourself above the competition, so you are recognised and rewarded as the 'top dog' pet pro in your town. This recording has NEVER been heard outside of my private coaching programs... Listen in, and take action! Huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. If your website is a leaky bucket, if you aren't collecting email addresses or doing any follow up, and you need to plug automation into your business then you should watch my FREE 'How to automate your pet business' webinar, click now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 348 - Doms Pet Biz Rules 6-10: Building a Team and Exciting Your Tribe
05/03/2024
Episode 348 - Doms Pet Biz Rules 6-10: Building a Team and Exciting Your Tribe
Do you offer a different and better service than your competitors, but struggle to communicate what makes you special? Do you lack the systems and partners you need to take your business to the next level? Are you failing to claim your place as the rightful, respected 'leader' in your canine community? Then tune in and take notes because Dom is about to share the next five of his Pet Biz Rules of Success. Tune in to discover; Where to start when building a team to help your pet business grow faster, and go further Why you should AVOID partnerships unless both parties have a stable income How to use joint ventures to grow your reputation (and get access to other pet businesses clients) Why a pet business scaleability is directly tied to the successful systems they have in place How to stand out from the BORING competition and excite your tribe. Why you need to be an organizer (and a leader) instead of a follow (and a sheep...) This podcast may ruffle a few feathers but then I didn't get where I am today by pandering to sensitive snowflakes. These rules came as a result of the lessons learned in over a decade working in the trenches in my own, and my clients businesses... Huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. If your website is a leaky bucket, if you aren't collecting email addresses or doing any follow up, and you need to plug automation into your business then you should watch my FREE 'How to automate your pet business' webinar, click now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 347 - How to Price Your Pet Services (To Maximise Profits)
04/26/2024
Episode 347 - How to Price Your Pet Services (To Maximise Profits)
Are you worried you are undercharging for your pet services? Are you struggling to pay staff, and invest in your business because your margins disappearing due to rising costs? Are you just starting out in the industry and don't have a clue what to charge? Most pet business owners set themselves up for a difficult business journey, because they fail to nail a profitable pricing strategy. They fear charging high prices because they worry dog owners won't pay a premium, when there's so much compeition around. This is almost always a mistake because there are affluent dog owners out there who are looking for, and are happy to pay top dollar for a premium pet service. If that's you, and you know you deserve to earn more money, and charge higher prices, but you don't know how to make the transition to being premium, then this episode has all the answers you need. Tune in to discover; * Why you need to ignore advice from your family members, staff, clients (and idiot pet business owners in Facebook groups) IF you want to have a premium business. *How to repell cheapskate dog owners who will make your life a misery, and instead attract affluent dog owners * Why selling one service and only offering one price option is a BAD idea * How to build a reputation as the 'top dog' luxury service provider in your town (so affluent dog owners are beating a path to your door!) *The simple 'one-word' action you need to take TODAY that will set you off on the premium pricing journey. I've transformed my own business AND 1000's of my clients businesses by implementing the secrets I share in this podcast. Listen in, and take action! Huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. If your website is a leaky bucket, if you aren't collecting email addresses or doing any follow up, and you need to plug automation into your business then you should watch my FREE 'How to automate your pet business' webinar, click now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 346 - Dom's Pet Biz Success Rules 1 to 5
04/18/2024
Episode 346 - Dom's Pet Biz Success Rules 1 to 5
Do you have rules your life AND your business by? Are you ruthless about enforcing these rules and do you communicate them to your clients? Most pet business owners have no rules (and no spine) so they end up making bad decisions that negatively impact their future growth and mental health. After 13 years in the industry Dom has created a non-negotiable 'set-in-stone' list of rules that lead to pet business success for any service based pet business owner, and in episode 346 he shares the first five; If you constantly get side-tracked by pointless tasks, and you have no fundamentals that you live by, then this episode will give you the platform for success you are looking for. Huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. If your website is a leaky bucket, if you aren't collecting email addresses or doing any follow up, and you need to plug automation into your business then you should watch my FREE 'How to automate your pet business' webinar, click now To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 345 - How to Automate Your Pet Business
04/12/2024
Episode 345 - How to Automate Your Pet Business
Does your website sucks and you don’t know how to fix it? Are you sick of running ever faster on the social media treadmill trying to promote your business, and it’s exhausting? Do you need to add automation to your business, but are you crap with technology and don't know where to start? Then it's time to tune in to this weeks special episode which shares the audio from Dom's recent 'How to automate your pet business' webinar. Tune in to discover; Secret #1 - Why your website is a leaky bucket and how to fix it Secret #2 - How to build an email list of hot prospects that see you as the local pet expert Secret #3 - How to use automation to plug those holes and turn your website into a pipeline of perfect prospects Once you get automation plugged into your pet business you'll have a system that consistently, predictably and reliably works behind the scenes to bring new customers to your door, 24/7, 365 days a year. If you want to fast-track your progress you should grab the launch offer of PetBizSuite click now Huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 344: The Seven Deadly Pet Business Website Mistakes
04/05/2024
Episode 344: The Seven Deadly Pet Business Website Mistakes
Is your pet business website a waste of digital space, that FAILS to bring in new clients? Every few years do you spend thousands on a brand new shiny website, but your results NEVER improve? Is your website failing to attract and convert ideal clients, and are you clueless about what a 'good' website should look like? You aren't alone... Most pet business websites are an overwhelming 'hot-mess' that confuses and overwhelms a website visitor. They have too many buttons, too many options, and not enough structure and focus, which means most of the dog owners (and potential clients) who visits your website, end up leaving, and many will end up in the arms of your competition. To help you get a better understanding of what a great website looks like, this week I'm sharing the 7 deadly website mistakes that are stopping you from spreading the word about your amazing service. Tune in to discover; Navigating No Man's Land: Learn how a cluttered website with no focus, dilutes your message and confuses visitors. Pain Points Unaddressed: Uncover the power of speaking directly to your client's struggles and how it can dramatically increase engagement. Differentiation Dilemma: Discover why standing out in the crowded pet business market is non-negotiable and how to achieve it. Readability and Engagement: Tips on ensuring your website is accessible and compelling to your target audience. Call-to-Action Clarity: Master the art of crafting compelling calls-to-action (CTAs) that guide your visitors towards making a booking or inquiry with confidence. If you action the key learnings from this episode you'll quickly turn your haphazard collection of pictures, pixels and buttons into a perfect 'funnel' that positions your service as the natural choice, AND moves the webiste visitor closer to the sale. If you found all this intriguing and you know you have a sucky website, then you need to sign up for the FREE live webinar I'm delivering on April 11th, It's called 'How to Automate Your Pet Business', and if your website is a leaky bucket, if you aren't collecting emails or doing any follow up, and you wish you had a marketing system to help you consistently attract new clients then you need to be on this webinar. Click to reserve your place on the webinar now. Huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 343 - How to Get Media Coverage to Help Position You as an Expert Pet Professional
03/29/2024
Episode 343 - How to Get Media Coverage to Help Position You as an Expert Pet Professional
This weeks guest is expert reactive dog trainer, Nick McMechan. Nick grew up near Edinburgh where spent a childhood walking, or being walked by, his own and his neighbours dogs. He graduated from university, and after a number of different jobs ended up in retail. During this time he got into dog training as a hobby, and this led to him competing in working trails with his dogs Lady and Max. Max developed some reactivity issues which forced Nick to learn more about dog behaviour, and eventually qualify as a trainer himself. In January 2019 he took redundancy from Boots, and started his dog walking business, just a few weeks before the pandemic! The subsequent lockdowns and lots of dog owners working from home, meant Nick business was slow to grow. He struggled to get clients and was charging low-prices. He then added training services, again charging low-prices and was working ever longer hours. He started dipping into his savings, which led to the breaking point for his fledgling business. Tune in to discover how Nick upped his prices, ditched the dog walking, and went all in with his mission for helping reactive dog owners; How Nick created his own newsletter and got local newspaper, and national radio coverage, which helped build his reputation. Why just adding new services won't make you more money IF you aren't charging high enough prices How to easily get media coverage to position you as an expert pet professional. How consistent follow up will help convince dog owners in your town you are the right dog trainer for them Why putting your personality into your marketing helps you attract more ideal clients who are aligned with your values. How Nick transitioned from dog walking to training AND from low-priced to premium priced! Something anyone can do... Thanks to Nick for being so honest and open, and for sharing his struggles with pricing and his winning media strategy. You can find out more about Nicks business by clicking Dom is doing a FREE live webinar on April 11th called 'How to Automate Your Pet Business'. If your website is a leaky bucket, if you aren't collecting emails or doing any follow up, and you wish you had a marketing system to help you consistently attract new clients then you need to be on this webinar. Click to reserve your place now. Huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 342 - The Perfect Pet Business Marketing Funnel
03/22/2024
Episode 342 - The Perfect Pet Business Marketing Funnel
Is your pet business website a waste of time? Is it merely a collection of pretty pictures and pixels, that is failing to convert website visitors into clients? Is a lack of structure on your homepage sending website visitors into the arms of your competitors? You aren't alone. Most pet business websites DON'T do the job they were designed for, which is to bring YOU more business. So, in this episode Dom shares how you can turn your leaky bucket website, into a funnel that attracts ideal clients, convinces them of your expert status, collects their contact details, so you can follow up with email. This process will dramatically improve the effectiveness of your online storefont. Tune in to discover; Crufts Calamity - How Dom noticed a HUGE marketing mistake at the worlds biggest dog show Event Effectiveness - Discover how one of Dom's clients collected hundreds of leads at a local dog event Fortune in Follow-Up - Why collecting contact details of your website visitors is priority number #1 Pet Biz Funnel Hacker - The simple way to implement a funnel that leads perfect clients to your door. Sales Engine for Your Pet Biz - How investing in a CRM can help with all the automation your business needs Want to learn more about automating your marketing? Then click to download The Automatic Pet Business, a FREE digital marketing blueprint. Huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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