The Poodle to Pitbull Pet Business Podcast

Join the UK's leading and most controversial pet business coach Dom Hodgson, as he goes off the leash and shares the business building secrets that will fix your pet business. If you are a dog trainer, dog walker or a dog groomer then this show will provide the marketing education you need to put your business growth on steroids.

Episode 447 - The Lie Most Dog Daycares Are Living (And Why It’s Keeping You Stuck) 04/24/2026

Episode 447 - The Lie Most Dog Daycares Are Living (And Why It’s Keeping You Stuck) Are you busy, fully booked… and still not making the money you expected? Have you built a business that looks successful on the outside but feels exhausting on the inside? And what if the real problem isn’t your marketing… but the client model you’ve built your business on? In this episode, I’m unpacking what I believe is one of the biggest lies in the dog daycare industry — that being busy equals being successful. Fresh back from a couple of days away in Spain, I found myself reflecting on why so many daycare owners struggle to take time off, and it led me down a rabbit hole of conversations, comments, and patterns I’ve seen repeated over the last decade. We dive into the ongoing debate around pricing, premium positioning, and marketing to affluent dog owners — including some pushback I’ve had online — and I break down why sticking with a low-price, high-volume model is one of the fastest ways to stay stuck, stressed, and underpaid. I also share lessons from my own journey building a premium pet business, why the market is shifting whether you like it or not, and what you need to do if you want to future-proof your business and actually enjoy the lifestyle you set out to create. In this episode, you’ll discover: The “Busy = Successful” Myth – Why being fully booked doesn’t automatically mean you’re building a profitable business. The Real Cost of Low Pricing – How attracting price-driven clients leads to more stress, less loyalty, and weaker margins. Why the Market Is Changing – How competition, rising costs, and smarter operators are forcing a shift in the industry. The Premium Positioning Advantage – Why targeting affluent dog owners leads to better clients, higher profits, and a more stable business. What Needs to Change First – Why this isn’t a marketing problem… it’s a business model problem. If you’re ready to rethink your pricing, positioning, and overall business model, you can learn more about the Dog Daycare Success Academy, and add your name to the waitlist by clicking now Thanks to our amazing show sponsor Pawpal. To find out more about their amazing app go to /episode/index/show/poodletopitbullpetbusinesspodcast/id/40987440

Episode 446 – The Big Profit Boosters: 7 Ways to Make More Money in Your Pet Business This Week 04/17/2026

Episode 446 – The Big Profit Boosters: 7 Ways to Make More Money in Your Pet Business This Week Do you need more revenue in your business… but feel like everything takes too long to implement? What if you could flick a few simple “money switches” and see results this week? And are you avoiding the simple actions that would actually bring more cash into your business? In this episode, I kick things off by sharing what’s been happening inside the Dog Daycare Success Academy, including a brand-new bonus training I delivered called the “Profit Booster.” The goal? To help owners make more money fast by using simple, practical actions that can be implemented immediately. I break down the idea of “money switches” — small changes, offers, or conversations that can unlock revenue quickly — and why most business owners avoid them, even though they’re often the fastest route to growth. Then I’m joined by Eve Molzhon, who shares insights into her upcoming Leadership Summit in Chicago, where the focus is firmly on the business side of pet care. Eve touches on staffing strategies and securing legal protection, as well as working to build new revenue streams. In this episode, you’ll discover: The “Money Switch” Mindset – How small, fast actions can unlock immediate revenue in your business. Why Owners Avoid Selling – The real reason you hesitate to ask clients for money (and how to fix it). Quick Wins That Actually Work – Practical ideas you can implement this week to boost cash flow. The Power of Accountability – Why setting deadlines and challenges forces action and results. Building Smarter Revenue Streams – How memberships and recurring income can stabilise and grow your business. If you want to join the waitlist for the Dog Daycare Success Academy, head to: And if you want to level up your business knowledge even further, check out Eve’s upcoming Leadership Summit at: Thanks to our amazing show sponsor Pawpal. To find out more about their amazing app go to /episode/index/show/poodletopitbullpetbusinesspodcast/id/40909285

Episode 445: Celebrating The Unsung Heroes in Your Pet Business (And Why They Matter More Than You Think) 04/03/2026

Episode 445: Celebrating The Unsung Heroes in Your Pet Business (And Why They Matter More Than You Think) Who are the unsung heroes in your business… and are you doing enough to recognise them? Could the real growth in your company be coming from people, systems, or decisions you’ve started to take for granted? And what happens when you build a business where everyone wins — not just the owner? In this episode, I’m joined by Alison Jacobs, one of the new success coaches inside the Dog Daycare Success Academy, and we talk about what made IMPACT 2026 so powerful, what makes the new academy different, and why in-person learning still delivers breakthroughs you simply can’t get any other way. But before that, I open up a wider conversation about the “unsung heroes” in business — the people behind the scenes, the systems quietly doing the heavy lifting, and the premium pricing strategies that often make the biggest difference without getting the credit. I share some reflections from my own business too, including the huge role Beth has played behind the scenes over the years, the systems that help keep things moving, and why recognising your key people matters if you want to build a stronger, more motivated team. In this episode, you’ll discover: Who the Unsung Heroes Really Are – Why your biggest business assets may be the people and systems working quietly in the background. Why Recognition Matters – How shining a light on key team members boosts morale, trust, and long-term performance. The In-Person Learning Advantage – Why live events and immersive coaching create faster breakthroughs than passive learning. Systems That Deserve More Credit – How CRM, onboarding, and premium pricing quietly drive growth and stability. Why Client Success Fuels Everything – How helping your clients win creates a ripple effect that strengthens your whole business. If you want to learn more about the newly launched Dog Daycare Success Academy, click now Huge thanks once again to our sponsors PawPal, who’s amazing services you can find more about : https://pawpal.uk /episode/index/show/poodletopitbullpetbusinesspodcast/id/40708640

Episode 444: How to Choose Your Own Pet Business Adventure: Why Clarity Is Key in to Future Success 03/27/2026

Episode 444: How to Choose Your Own Pet Business Adventure: Why Clarity Is Key in to Future Success Do you know what you want from your business… or are you still trying to keep too many plates spinning at once? What happens when you finally get ruthless about focus? And could the next breakthrough in your business come from letting go of something that’s still “working”? In this episode, I’m recording from the clifftops near home after a few days away in Spain, a Sunderland derby win, and a big push toward the first Dog Daycare Success Academy immersion event in Boston. With the Academy launching strongly and the first live curriculum sessions just around the corner, I’ve been reflecting on one of the biggest shifts I’ve made in my own business this year: getting crystal clear on what I want to build, who I want to serve, and what I need to let go of in order to do it properly. I share why I made the decision to shut down coaching programmes that were still profitable, why I streamlined everything around dog daycare and pet resort owners, and how that clarity has already changed the way I think, plan, and operate. I also read a message from a long-time client that captures what this journey has really been about over the years — not just growth, but community, confidence, and building a business that fits your life. In this episode, you’ll discover: Why Clarity Changes Everything – How getting clear on what you want makes decision-making faster and easier. The Cost of Keeping Too Much – Why profitable offers can still hold your business back if they no longer fit the vision. Business Should Fit Your Life – How to shape your business around the future you actually want, not just what’s working today. The Power of Community – Why aligned clients and a shared journey make business growth more enjoyable and more sustainable. What Real Focus Looks Like – How streamlining your offers and audience creates momentum, energy, and better results If you want to learn more about the newly launched Dog Daycare Success Academy, click now Huge thanks once again to our sponsors PawPal, who’s amazing services you can find more about : https://pawpal.uk /episode/index/show/poodletopitbullpetbusinesspodcast/id/40603925

Episode 443 – Dog Daycare Success Academy Q&A (Part 2): Who It’s For, What It Fixes, and Why Join Now? 03/20/2026

Episode 443 – Dog Daycare Success Academy Q&A (Part 2): Who It’s For, What It Fixes, and Why Join Now? Do you know your business could be better… but keep telling yourself you’re too busy to fix it? Are you still relying on word of mouth and hoping things somehow improve on their own? And what’s the real cost of staying stuck in the same indecisive place for another year? In this episode, I’m sharing part two of my Q&A with Tim Jackson all about the new Dog Daycare Success Academy. We dig deeper into who this programme is really for, who it definitely isn’t for, and the kind of transformation owners can expect if they actually implement the systems, assets, and training inside it. We talk about the missing marketing systems most dog daycare owners still don’t have, why being “too busy” is often just focusing on the wrong things, and how the academy is designed to help owners stop drifting, start building real business assets, and finally create the kind of profitable, well-run facility they’ve always wanted. If you’ve been circling this programme, wondering whether now is the time to jump in, this episode will help you make that decision. In this episode, you’ll discover: Who The Academy Is Really For – Why this programme is built for ambitious daycare and pet resort owners ready to act. The Cost of Staying Stuck – What wasted time, missed opportunities, and outdated systems are really costing you. Why “Too Busy” Isn’t the Problem – How better focus and the right priorities unlock progress fast. The Missing Marketing Engine – Why most facilities still lack lead generation, onboarding, follow-up, and testimonial systems. What Transformation Looks Like – How stronger assets, better pricing, and clearer systems lead to more profit, more freedom, and more fun. If you want to learn more about the newly launched Dog Daycare Success Academy, click now Huge thanks once again to our sponsors PawPal, who’s amazing services you can find more about : https://pawpal.uk /episode/index/show/poodletopitbullpetbusinesspodcast/id/40500505

Episode 442 – Dog Daycare Success Academy Q&A (Part 1): Why the Pet Industry Needs a New Kind of Coaching Experience 03/13/2026

Episode 442 – Dog Daycare Success Academy Q&A (Part 1): Why the Pet Industry Needs a New Kind of Coaching Experience Are you ambitious about growing your pet business but feel like you’re missing the systems to actually make it happen? Have you been to the big industry conferences but walked away thinking, “That was interesting… but what do I actually do next?” And what if the real key to growth isn’t more information — but better structure, accountability, and the right people around you? In this episode, I’m doing something a little different. Rather than me interviewing a guest, I’m the one in the hot seat. Tim Jackson — my Enrich U partner, Elite member, and Dean of Enrich U — turns the tables and interviews me about my brand-new programme, the Dog Daycare Success Academy. We recorded this during day one of an Elite Mastermind meeting here in Sunderland, just after I presented the new programme to the group. Naturally, there were plenty of questions — about why I’m evolving the Elite Mastermind, what problems the new academy is designed to solve, and why the pet industry is entering a new era where the old ways of running a daycare simply won’t cut it anymore. This episode is part one of a longer Q&A where we dig into the thinking behind the programme, the changing landscape of the pet industry, and the marketing assets modern dog daycare businesses need if they want to compete and grow. In this episode, you’ll discover: Why Elite Needed to Evolve – The thinking behind transforming the mastermind into the Dog Daycare Success Academy. The Missing Marketing Assets – The systems most daycare owners don’t have (but desperately need). Why the Industry Is Changing – How increased competition and smarter operators are raising the bar. From Ideas to Implementation – Why structured curriculum and immersion events accelerate progress. Building a Business Asset – How the academy helps owners make their facilities more valuable, scalable, and profitable. If you want to learn more about the newly launched Dog Daycare Success Academy, click now Huge thanks once again to our sponsors PawPal, who’s amazing services you can find more about : https://pawpal.uk /episode/index/show/poodletopitbullpetbusinesspodcast/id/40394825

Episode 441: Introducing the Dog Daycare Success Academy: The Next Level of Coaching for Serious, Ambitious Pet Resort Owners 03/07/2026

Episode 441: Introducing the Dog Daycare Success Academy: The Next Level of Coaching for Serious, Ambitious Pet Resort Owners Do you have the drive and ambition to take your business to the next level but struggle with consistency and accountability? Have you been to the bigger industry conferences but feel like you’ve outgrown the content being preached? And what if being a business owner didn’t make you feel more like a business loner? In this episode, I’m walking you through my brand new coaching programme, The Dog Daycare Success Academy, an evolution of my Elite level mastermind which will now combine the magic of a tight-knit mastermind group with the content-heavy, implementation-focused coaching of my annual IMPACT events. This really is the best of both worlds and is suited to dog facility owners who are prepared to take action on the concepts being taught and take their business to the next level in the company of like-minded individuals. The DDSA is a complete, plug-in coaching program designed to give you the modern marketing assets, sales training, and promotional systems required to turn your facility into a premium destination. DDSA also gives you the accountability, focus, and structure you need to keep you on track and 'winning'. The programme also includes a complete, step-by-step Asset-Building System that moves you away from the ‘pile-em-high’ volume mindset, and installs a marketing engine that attracts, onboards, and retains affluent clients on autopilot. In this episode, you’ll discover: Why Drive Without Structure Fails – How accountability and focus turn ambition into measurable growth. The Mastermind Advantage – Why being in the right room accelerates action and sharpens decision-making. From Volume to Premium – How to escape the “more dogs, more problems” trap and increase profit properly. The Asset-Building System – What it takes to build a business that’s scalable, saleable, and less dependent on you. Modern Marketing That Converts – The promotional engines that attract, onboard, and retain affluent clients consistently. If you want to learn more about the newly launched Dog Daycare Success Academy, click now Huge thanks once again to our sponsors PawPal, who’s amazing services you can find more about here: https://pawpal.uk /episode/index/show/poodletopitbullpetbusinesspodcast/id/40350085

Episode 440: What’s it Really Like Working with Dom Hodgson? Hear directly from the owners inside my Mastermind. 02/27/2026

Episode 440: What’s it Really Like Working with Dom Hodgson? Hear directly from the owners inside my Mastermind. Ever wondered what a consultant such as myself could really offer to your business? Have you worked with a coach previously and think they’re all the same? And how do other business owners move from “thinking about growth” to actually implementing it? In this episode, I’m fresh back from Orlando after an incredible IMPACT 2026 where I handed the mic to the people whose opinion on my services matter most — my coaching clients. Rather than me telling you what my coaching, Elite Mastermind, Accelerator programme, or the brand-new Dog Daycare Success Academy can do for your business, you’ll hear directly from the owners inside the room who use them. You’ll hear from multi-location operators aligning leadership teams and rolling out induction programmes across six stores, alongside single-site daycare owners raising prices by 30%, cutting capacity, and increasing profits as a result. You’ll also hear how enrichment add-ons increased average customer spend for one owner from $50 to $75 (and even $95+ per visit), how 90-day customer value jumped from $150 to $900 for another, and why documenting systems, raising prices, and stepping into the CEO role completely shifted how each of them felt about their businesses. In this episode, you’ll discover: From Analysis to Action – Why accountability inside a mastermind collapses months of hesitation into real progress. The Induction Programme Impact – How structured onboarding dramatically increases customer lifetime value. Raising Pet Biz Prices with Confidence – Why revenue can rise while occupancy drops — and profits soar. Operator to Owner Shift – How stepping out of “worker bee” mode unlocks scalability. The Power of the Room – Why being surrounded by ambitious, like-minded owners accelerates growth. If you want to learn more about the newly launched Dog Daycare Success Academy, click now Huge thanks once again to our sponsors PawPal, who’s amazing services you can find more about here: https://pawpal.uk /episode/index/show/poodletopitbullpetbusinesspodcast/id/40215135

Episode 439: Behind the Scenes at IMPACT 2026, The Disnify Your Pet Business Success Summit 02/20/2026

Episode 439: Behind the Scenes at IMPACT 2026, The Disnify Your Pet Business Success Summit What really happens when you get 60+ ambitious pet business owners in a room together and get to work? Can two days away from work genuinely change the direction of your business? And why do so many owners leave events like IMPACT 2026 with clarity – and the action plan – they’ve been chasing for years? In this episode, I’m recording LIVE from Orlando after an incredible week that included a mastermind meeting, theme parks of both the Disney and Universal varieties, and — most importantly — IMPACT 2026: How to Disnify Your Dog Daycare. After months of preparation, ticket pushing, and speaker sorting-out, the event delivered in every possible way. You’ll hear directly from attendees as they share their biggest takeaways such as launching induction programmes that are guaranteed to boost retention, finally understanding the keynote speaker’s EBITDA framework to prepare their businesses for sale, and the importance of stepping out of “worker bee” mode and into true CEO leadership. The room was packed with engaged, growth-focused owners who truly committed to taking action on what they learned. I also share details about the launch of the Dog Daycare Success Academy, the next evolution of my coaching programme, and why this new structure is designed to help serious daycare owners build stronger, more scalable, systemised businesses. In this episode, you’ll discover: The Induction Programme Breakthrough – How better onboarding increases retention and revenue. From Operator to Owner – Why stepping into the CEO role unlocks growth and freedom. EBITDA and Exit Strategy Thinking – How building for sale makes your business stronger today. Systems for Everything – Why documenting what’s in your head is critical for scalability. The Power of the Live Event Room – What happens when ambitious pet pros challenge and inspire each other. If you want to learn more about the newly launched Dog Daycare Success Academy, click now If you want to be the first to find out when tickets are released for IMPACT 2027 then click now To grab a copy of my latest book Mission Enrich, click now Huge thanks to our sponsors PawPal, who’s amazing services you can find more about : /episode/index/show/poodletopitbullpetbusinesspodcast/id/40171185

Episode 438: Disney Money-Making Lessons You Can Plug Into Your Dog Daycare: Upsells, Perks, and Selling What Clients Actually Want 02/13/2026

Episode 438: Disney Money-Making Lessons You Can Plug Into Your Dog Daycare: Upsells, Perks, and Selling What Clients Actually Want Is “luck” really holding your pet business back — or are you simply missing the right systems and opportunities? What can Disney teach you about making more money while creating better client experiences? And how can small tweaks to your offers dramatically increase client spend, loyalty, and retention? In this episode, recorded while I’m preparing for IMPACT 2026, I’m continuing my deep dive into business and marketing lessons from the House of Mouse. Using real examples from Disney parks, hotels, and dining experiences, I break down how world-class businesses maximise customer value without it feeling pushy or salesy. I explore why offering premium upsells isn’t about squeezing more money out of clients — it’s about giving them better choices. I also unpack how perks and incentives drive repeat business, why testing promotions is critical for growth, and why many pet business owners accidentally become the bottleneck in their own marketing by assuming clients “won’t go for it.” In this episode, you’ll discover: The Power of Premium Upsells – Why offering higher-tier services increases revenue and improves client satisfaction. Perks That Drive Loyalty – How small, strategic bonuses encourage repeat bookings and memberships. Give Clients Options, Not Limits – Why combining add-ons and service ladders maximises lifetime value. You Are Not Your Client – How assumptions about what clients want can hold your business back. Storytelling That Sells – Why detailed, emotional service descriptions dramatically increase perceived value. Seriously, if you’re tired of being busy, burned out, and underpaid… and you’re ready to transform your daycare into a premium, experience-heavy, profit-driven powerhouse… then my Elite Pet Business Mastermind is what you need. If you want to be the first to find out when tickets are released for IMPACT 2027 then click now To grab a copy of my latest book Mission Enrich, click now Huge thanks to our sponsors PawPal, who’s amazing services you can find more about : /episode/index/show/poodletopitbullpetbusinesspodcast/id/40041765

Episode 437: Disney Business Secrets: Lessons Dog Daycare Owners Can Steal from the Happiest Place on Earth 02/06/2026

Episode 437: Disney Business Secrets: Lessons Dog Daycare Owners Can Steal from the Happiest Place on Earth What can a theme park teach you about building a more profitable, memorable, and sellable pet business? Why do some companies create loyal fans while others struggle to hold attention? And how can small experience-driven details dramatically increase client loyalty and lifetime value? In this episode, I’m deep in preparation mode for IMPACT 2026 and heading back to Orlando, which means Disney is front and centre in my thinking right now. So, I’m sharing some of the biggest marketing and business lessons I’ve picked up from my visits to Walt Disney World — and how these same ideas can transform the way you attract, wow, and retain clients in your pet business. I dive into the concept of building anticipation before clients experience your service, why successful businesses are designed to last long after the owner steps back, and how creating special moments for your most loyal clients builds deeper emotional connections and stronger word-of-mouth marketing. In this episode, you’ll discover: The “Beyond the Berm” Effect – How building anticipation before clients enter your world increases perceived value and excitement. Built to Last Systems – Why sustainable marketing, staffing, and operational systems create long-term profitability and business stability. Designing for the Future – How building assets and infrastructure now increases your business value and saleability later. Creating Superfans – Why rewarding and recognising your most loyal clients builds deeper relationships and stronger referrals. Experience Layers that Drive Loyalty – How small, thoughtful touches create unforgettable client experiences. Tickets for IMPACT 2026: How to Disnify Your Dog Daycare Business are almost gone, with sales closing soon. Tickets are still available for IMPACT 2026: How to Disnify Your Dog Daycare Business, happening February 16th–17th in Florida. This event is designed to give you the real-world Fast Pass for your business To grab your ticket go Seriously, if you’re tired of being busy, burned out, and underpaid… and you’re ready to transform your daycare into a premium, experience-heavy, profit-driven powerhouse… then IMPACT 2026 is the event you’ve been waiting for. And if you want one of the first 50 tickets — and the $500 savings that comes with them — go to To grab a copy of my latest book Mission Enrich, click now Huge thanks to our sponsors PawPal, who’s amazing services you can find more about : /episode/index/show/poodletopitbullpetbusinesspodcast/id/39994020

Episode 436: Why Live Events And Real Client Connections Create the Strongest Pet Business Brands 01/30/2026

Episode 436: Why Live Events And Real Client Connections Create the Strongest Pet Business Brands What separates pet businesses that are simply “good” from those people talk about, remember, and proudly recommend? Why do LIVE (in-person) experiences build deeper trust than any advert, post, or email ever could? And in an increasingly automated (and ai obsessed) world, how can you still creates real connection with your clients? In this episode, I’m just hours away from the early-bird deadline for IMPACT 2026, and I’m joined by my Enrich U partner, Elite Mastermind member, and IMPACT speaker, Tim Jackson. Together, we dig into one of the most powerful — and most overlooked — growth tools in the pet industry: live experiences. I share how events have shaped every major turning point in my own business journey, from handing out leaflets in a pet store in the early days, to touring the UK with seminars, to running masterminds, summits, and experiential business events today. Tim shares why attending Impact and other events like it consistently leaves business owners more confident, more inspired, and more ready to take decisive action. We also explore why, in an era of AI, automation, and digital noise, real human connection, storytelling, and shared experiences are becoming the ultimate differentiator for premium pet businesses. In this episode, you’ll discover: The Experience Advantage – Why live events build stronger client and community loyalty. Information and Implementation – How interactive environments turn ideas into action. Human Connection in a Digital Age – Why real-world engagement is becoming more valuable, not less. Brand Elevation Through Experience – How standout businesses create stories clients share. What Makes Impact Different – Insights from inside the room with past attendees and speakers. Early bird tickets are still available for IMPACT 2026: How to Disnify Your Dog Daycare Business, happening February 16th–17th in Florida. This event is designed to give you the real-world Fast Pass for your business To grab your ticket go Seriously, if you’re tired of being busy, burned out, and underpaid… and you’re ready to transform your daycare into a premium, experience-heavy, profit-driven powerhouse… then IMPACT 2026 is the event you’ve been waiting for. And if you want one of the first 50 tickets — and the $500 savings that comes with them — go to To grab a copy of my latest book Mission Enrich, click now Huge thanks to our sponsors PawPal, who’s amazing services you can find more about : /episode/index/show/poodletopitbullpetbusinesspodcast/id/39933740

Episode 435: The Fast Pass: How to Leapfrog Your Dog Daycare Competition and Build A Premium, Destination Brand. 01/23/2026

Episode 435: The Fast Pass: How to Leapfrog Your Dog Daycare Competition and Build A Premium, Destination Brand. Do you feel like you’re doing everything “right” — yet still progress in your pet business is slow and frustrating? What if business growth didn’t have to be a long, slow climb, but a sprint to the top of the pile? And what would change if you could skip the line and position your pet business at the front of the pack? In this episode, I’m back at my desk after a busy few weeks of travel, meetings, and event planning to share a simple but powerful idea: the Fast Pass. Borrowed from theme parks like Disney and Universal, a Fast Pass lets you bypass the queue and get where you want faster. I explain how the same principle applies to business, why time is the most valuable resource you have, and why the traditional “do your time and wait your turn” approach to success is outdated. I dive into what really accelerates progress: strategic partnerships, expert positioning, premium pricing, marketing assets that build authority, and creating an experience that makes affluent clients choose you — even when competitors are cheaper or closer. I also share my own journey of leapfrogging crowded markets by niching early, writing books, speaking on stages, and building a recognisable brand — and how these same principles apply to any dog daycare, trainer, walker, or groomer. In this episode, you’ll discover: The Fast Pass Principle – Why speed of progress matters more than years of experience. Marketing Over Mechanics – Where real business growth happens once your service is “good enough”. Positioning at the Front – How premium brands avoid price-driven competition. Authority Assets – Why books, media, events, and storytelling accelerate trust. Strategic Partnerships – How White-Hot Centre relationships pour fuel on your growth. Early bird tickets are still available for IMPACT 2026: How to Disneyfy Your Dog Daycare Business, happening February 16th–17th in Florida. This event is designed to give you the real-world Fast Pass for your business To grab your ticket go Seriously, if you’re tired of being busy, burned out, and underpaid… and you’re ready to transform your daycare into a premium, experience-heavy, profit-driven powerhouse… then IMPACT 2026 is the event you’ve been waiting for. And if you want one of the first 50 tickets — and the $500 savings that comes with them — go to To grab a copy of my latest book Mission Enrich, click now Huge thanks to our sponsors PawPal, who’s amazing services you can find more about : /episode/index/show/poodletopitbullpetbusinesspodcast/id/39848330

Episode 434 - Takeaways from the Dog Daycare Elite Mastermind in Austin, Texas 01/16/2026

Episode 434 - Takeaways from the Dog Daycare Elite Mastermind in Austin, Texas What actually happens when ambitious pet business owners step away from their facilities and into a room built for growth? How do these businesses move faster in three months than others do in three years? And what changes when you stop trying to solve problems alone and start tapping into collective experience? In this episode, I’m back home at Town Farm after a whirlwind trip to the U.S., sharing behind-the-scenes audio and reflections from our first Elite Mastermind of 2026 in Austin, Texas. You’ll hear directly from members as they walk out of the room admittedly tired, fired up, and already implementing serious changes. This meeting, new facility plans were being redrawn in days, there were pricing breakthroughs, and business expansions taking shape on the spot. I also unpack the recurring themes that surfaced across the two days: why most owners still default to chasing volume instead of raising value, why pricing must become a standing agenda item in any serious business, and how decisive action, even when something doesn’t work out, is a hallmark of high-performing operators. If you’ve ever wondered what Elite actually looks like inside the room, this episode gives you a front-row seat. In this episode, you’ll discover: The Speed of Leverage – How the right inputs can collapse months of decision- making into days. Pricing as a Growth Lever – Why increasing prices is still the most underused tool in pet business. The Power of the Room – What happens when experienced operators openly share what’s working. Decisive Leadership – Why fast, clear action beats waiting for perfect conditions. Cross-Pollination of Ideas – How fresh perspectives unlock opportunities you can’t see alone. Before our next Elite meetings, we’ve got IMPACT 2026 coming up in Florida on February 16th and 17th — two days dedicated to Disneyfying your dog daycare and building a premium, future-ready business. Half-price tickets are available until January 31st. Go to Seriously, if you’re tired of being busy, burned out, and underpaid… and you’re ready to transform your daycare into a premium, experience-heavy, profit-driven powerhouse… then IMPACT 2026 is the event you’ve been waiting for. And if you want one of the first 50 tickets — and the $500 savings that comes with them — go to To grab a copy of my latest book Mission Enrich, click now Huge thanks to our sponsors PawPal, who’s amazing services you can find more about : /episode/index/show/poodletopitbullpetbusinesspodcast/id/39756760

433: Pet Business Perspective - How Looking Back Can Help Power Your Future Success 01/09/2026

433: Pet Business Perspective - How Looking Back Can Help Power Your Future Success When was the last time you actually stopped to look at how far you’ve come in your business? What would change if you judged progress over three or five years — not the last three months? And how different would your goals be if you truly believed the next chapter could be bigger than anything you’ve built so far? In this episode, I check in from the middle of the Caribbean, recording from a cruise ship en route between speaking engagements in the U.S. Sharing travel chaos stories, football fandom, and my own evolution as a business owner, we explore why most entrepreneurs underestimate what they can achieve over time while massively overestimating what should happen in the short term. And, I'm challenging you Mr and Mrs Listener to zoom out, regain some perspective, and recognise that short-term setbacks are often just blips on a much longer upward curve. The episode also dives into goal setting, ambition, and why many pet business owners unintentionally cap their own growth by setting goals that are too safe, too vague, or too small. I explain how clarity, vision, and properly defined targets create momentum and why the best breakthroughs tend to come when you stop reacting and start intentionally designing the future of your business. In this episode, you’ll discover: Why Perspective Matters – How looking back three to five years changes how you view today’s problems. The Danger of Short-Term Thinking – Why judging progress quarter-by-quarter can quietly kill momentum. Setting Bigger, Better Goals – How unclear or timid goals hold otherwise capable owners back. Resilience Through Experience – Why you’re far better equipped now than you were a few years ago. Designing the Next Chapter – How to think intentionally about where you want your business to be heading next. If you’re tired of being busy, burned out, and underpaid… and you’re ready to transform your daycare into a premium, experience-heavy, profit-driven powerhouse… then IMPACT 2026 is the event you’ve been waiting for. And if you want one of the first 50 tickets — and the $500 savings that comes with them — go to To grab a copy of my latest book Mission Enrich, click now Huge thanks to our sponsors PawPal, who’s amazing services you can find more about : /episode/index/show/poodletopitbullpetbusinesspodcast/id/39671750

Episode 432: Inside a Real Consultation Day with Dom Hodgson: How One Day of Strategy Can Save Years of Wrong Decisions 01/02/2026

Episode 432: Inside a Real Consultation Day with Dom Hodgson: How One Day of Strategy Can Save Years of Wrong Decisions What actually happens during a full, in-person pet business consultation day with Dom Hodgson? How does Dom spot hidden opportunities, fix leaks, and uncover an entirely new growth path in a single day? And how can one focused conversation save you years of trial, error, and frustration? In this first episode of 2026, I give you rare, behind-the-scenes access to a real consultation day I did with Adam Delderfield (PBIC Marketer of the Year) and Stella Seminerio. Rather than theory or tidy case studies, you’ll hear raw audio recorded at the end of an intensive strategy day — capturing exactly what clarity, relief, and momentum sound like when the fog finally lifts. Adam and Stella walk through what the day actually involved: stepping back to define what they do and don’t want, tightening systems that were already working well, uncovering easy leverage points, and identifying a bigger “business within the business” opportunity that could reshape their future. Dom explains why these breakthroughs don’t come from doing more — they come from seeing the business differently. In this episode, you’ll discover: • What a Consultation Day Really Looks Like – Hear from Adam and Stella as they digest their BIG takeaways from the consult day. • Fix Before You Scale – Why optimising what you already have beats chasing the next bright shiny object (or idea!) • Finding the Business Within the Business – What hidden assets do you have in your existing business that could become your biggest growth lever. • The Power of Fresh Eyes – Why clarity often comes from someone seeing what you’ve normalised. This is Dom Hodgsons Superpower. • Why Direction Matters More Than Speed – How knowing what you don’t want accelerates everything else. If you’re tired of being busy, burned out, and underpaid… and you’re ready to transform your daycare into a premium, experience-heavy, profit-driven powerhouse… then IMPACT 2026 is the event you’ve been waiting for. And if you want one of the first 50 tickets — and the $500 savings that comes with them — go to To grab a copy of my latest book Mission Enrich, click now Huge thanks to our sponsors PawPal, who’s amazing services you can find more about : /episode/index/show/poodletopitbullpetbusinesspodcast/id/39589620

Episode 431: Dom's Big Pet Biz Lessons of 2025: Are You Growing a Pet Business or Building a Life You LOVE! 12/27/2025

Episode 431: Dom's Big Pet Biz Lessons of 2025: Are You Growing a Pet Business or Building a Life You LOVE! What happens when you build a successful pet business… but forget to build a life around it? Why do so many hardworking pet professionals stay busy, stressed, and tired — even when the business is technically “doing well”? And how can you stop reacting to the year ahead… and start designing it on purpose? In this end-of-year episode, I hit pause between Christmas festivities to reflect on what 2025 really taught me about business growth, and also about my energy, downtime, leverage, and clarity. For me this was a year filled with travel-heavy months and packed event schedules but it was also the year I finally got intentional about rest, recovery, and building a business that supports the life you want, not one that consumes it. I share why having a clear vision has been the single biggest driver of momentum in my own business, how losing that clarity temporarily made progress harder than it needed to be, and you’ll discover why most pet business owners aren’t stuck because they lack the right tactics — but because they lack a compelling picture of where they’re heading. Do you have such a vision? You will after this epsode In this episode, you’ll discover: • Why Downtime Is a Strategy – How scheduled breaks improved focus, energy, and decision-making. • Vision Creates Momentum – Why clarity pulls you forward faster than discipline ever will. • Busy Isn’t the Goal – The difference between growing revenue and building freedom. • Leverage Over Labour – Why the next phase of growth must rely on systems, not more hours. • Designing Your Year Ahead – How intentional planning beats reactive hustle every time. If you’re tired of being busy, burned out, and underpaid… and you’re ready to transform your daycare into a premium, experience-heavy, profit-driven powerhouse… then IMPACT 2026 is the event you’ve been waiting for. And if you want one of the first 50 tickets — and the $500 savings that comes with them — go to To grab a copy of my latest book Mission Enrich, click now Huge thanks to our sponsors PawPal, who’s amazing services you can find more about : /episode/index/show/poodletopitbullpetbusinesspodcast/id/39540860

What Dog Daycare Owners Can Learn from a World-Class Copywriter, with Mike Samuels 12/19/2025

What Dog Daycare Owners Can Learn from a World-Class Copywriter, with Mike Samuels What actually separates businesses that blend in with the crowd… from the ones that stand out? Why do some owners seem to escape the race to the bottom on price, while others feel permanently squeezed? And what does behavioural psychology, copywriting, and niching properly have to do with running a predictable and more profitable dog daycare? In this episode, I share a special conversation recorded at the Elite UK Mastermind with Mike Samuels — one of the most renowned copywriters and behavioural psychology specialists in the world. While Mike doesn’t work in pet care, the lessons he shares land squarely where dog daycare owners need them most: positioning, differentiation, pricing confidence, and future-proofing in a changing market. Mike breaks down why generalists always compete on price, why AI is forcing businesses to move beyond just “words on a page,” and why the real value today lies in insight, strategy, and clarity. With Mike’s help I then translate those ideas directly into the pet care world, showing how daycares that position themselves as trusted partners (not just service providers) escape comparison, retain better clients, and build stronger businesses. In this episode, you’ll discover: • Why Generalist Daycares Get Squeezed – And how clearer positioning instantly reduces price pressure. • What AI Is Really Changing – Why insight and experience matter more than ever in a crowded market. • The Power of Niching Properly – How being a “big fish in a small pond” applies directly to dog daycare. • Why Behaviour Beats Tactics – How understanding human decision-making improves sales, retention, and loyalty. • What Happens in the Room – Why masterminds and in-person events accelerate clarity and confidence far faster than online learning alone. You can find out more about what Mike does by following him on Instagram: @thecoffeeshopcopywriter Huge thanks once again to our sponsors PawPal, who’s amazing services you can find more about here: If you’re tired of being busy, burned out, and underpaid… and you’re ready to transform your daycare into a premium, experience-heavy, profit-driven powerhouse… then IMPACT 2026 is the event you’ve been waiting for. And if you want one of the first 50 tickets — and the $500 savings that comes with them — go to To grab a copy of my latest book Mission Enrich, click now Huge thanks to our sponsors PawPal, who’s amazing services you can find more about : /episode/index/show/poodletopitbullpetbusinesspodcast/id/39467725

Episode 429: How to Build Your Daycare to Sell (Even if you Never do) with IMPACT 26 Keynote speaker,Tieja Heikkila 12/13/2025

Episode 429: How to Build Your Daycare to Sell (Even if you Never do) with IMPACT 26 Keynote speaker,Tieja Heikkila What happens to your business when the economy shifts, jobs disappear, and your clients start feeling the pressure before you do? How resilient is your pricing, your positioning, and your client base if AI starts replacing roles your customers rely on? And what really changes when you experience Dom’s coaching in person — not through a screen, not in theory, but live and unfiltered? In this episode, Dom pulls back the curtain on why Teija Heikkilä was the only choice for keynote speaker at IMPACT 2026 — and why her message lands harder now than ever before. Teija isn’t talking hypotheticals. She’s built, scaled, and sold multiple pet care businesses, and now helps owners do the same through PetVetMa. Her lens is simple, uncomfortable, and powerful: every business owner exits — the only question is how well. You’ll hear Dom and Teija in conversation discussing premium pricing, asset value, exit planning, and a topic most people are skirting around: AI and the knock-on effect it will have on jobs, income, and consumer behaviour. Not from a “tech bro” angle — but from a practical, business-owner perspective. If your clients lose income, change jobs, or feel uncertain… what does that mean for your business? And how do you insulate yourself from that now? Alongside that, Dom shares behind-the-scenes insight from a recent in-person consultation day with Adam Elderfield, PBIC Marketer of the Year. In a single day, they fixed leaks, uncovered hidden money, ruled out entire business directions Adam didn’t want — and mapped a clearer, more profitable future. Dom explains why this kind of clarity simply doesn’t happen by accident… and why events like IMPACT compress years of trial and error into days. You’ll also hear a teaser about the 2026 PBIC Marketer of the Year, what’s coming next, and why the people who win in this industry are always the ones willing to get in the room, challenge their thinking, and build businesses designed to last — not just survive. In this episode, you’ll discover: Why Teija’s Perspective Is Different – Built it. Sold it. Repeated it. And now teaches owners how to do the same. AI, Jobs & the Economy – How shifts outside your business can quietly wreck unprepared ones — and how to stay ahead. Build It to Sell (Even If You Never Do) – Why exit thinking makes your business stronger today, not later. What In-Person Coaching Really Unlocks – Why one focused day beats months of calls and content. Why IMPACT Isn’t Just Another Event – Strategy, pressure, perspective, and momentum — live, not theoretical. If you want to understand where the industry is heading — and how to build a business that thrives no matter what changes next — then IMPACT 2026 is where those conversations are happening. If you’re tired of being busy, burned out, and underpaid… and you’re ready to transform your daycare into a premium, experience-heavy, profit-driven powerhouse… this is the event you’ve been waiting for. And if you want one of the first 50 tickets — and the $500 savings that comes with them — go to To grab a copy of my latest book Mission Enrich, click now Huge thanks to our sponsors PawPal, who’s amazing services you can find more about : /episode/index/show/poodletopitbullpetbusinesspodcast/id/39391695

Episode 428: It’s Time to Disnify Your Dog Daycare: Get Your FAST-PASS Ticket to Success! 12/05/2025

Episode 428: It’s Time to Disnify Your Dog Daycare: Get Your FAST-PASS Ticket to Success! What if you could transform your daycare into the Disney of your town, the place affluent owners brag about, pay more for, and refuse to leave? What would happen to your business if you mastered experience, enrichment, pricing, systems, and upsells in just two days? And what could next year look like if you finally stopped running a wacky warehouse… and started running a wonderland for dogs? In this week’s episode, I come in hot with the announcement I’ve been dying to make: The Disnify Your Dog Daycare LIVE Impact Success Summit is coming to ORLANDO in 2026. And it’s going to be the biggest, boldest, most transformational event I have ever delivered. Before diving into the details, I recap an emotional and breakthrough-filled week inside the UK Elite Mastermind – complete with hotseats, tears, major wins, as well as behavioural psychology insights from guest speaker Mike Samuels, and a stack of 90-day action plans that will fuel major business growth well into the new year. Then, I unveil the full vision behind the 2026 Impact Summit, and how those smart enough to attend will walk away having become experts on premium pricing, systemisation, ascension, upsells, staff culture, enrichment, and showmanship… this is the ultimate masterclass for dog daycare and pet resort owners who want to rise above the competition. In this episode, you’ll discover: • The Magic of Experience – How to use Disney’s “Everything Speaks” principle to make every square foot of your facility sell for you. • The Business of Enchantment – Why the next generation of premium pet care is EXPERIENCE-led, not operationally led. • How to Imagineer Your Empire – The exit-ready operations map that makes your business scalable, sellable, and self-running. • Ascension Secrets – Disney’s client journey playbook and how to turn one service into multiple revenue streams. • Showmanship & Sales Choreography – How to turn your staff into cast members who sell confidently and consistently. If you’re tired of being busy, burned out, and underpaid… and you’re ready to transform your daycare into a premium, experience-heavy, profit-driven powerhouse… this is the event you’ve been waiting for. And if you want one of the first 50 tickets — and the $500 savings that comes with them — go to To grab a copy of my latest book Mission Enrich, click now Huge thanks to our sponsors PawPal, who’s amazing services you can find more about : https://pawpal.uk /episode/index/show/poodletopitbullpetbusinesspodcast/id/39289900

Episode 427: Dom Hodgson's Thanksgiving Reflections: The Game-Changing Pet Biz Lessons I’m Grateful For (That Will Grow Your Business Too) 11/28/2025

Episode 427: Dom Hodgson's Thanksgiving Reflections: The Game-Changing Pet Biz Lessons I’m Grateful For (That Will Grow Your Business Too) What would happen if you stopped for a moment and actually looked at how far you’ve come in your business? How much easier would things feel if you recognised the wins, the lessons, the mistakes, and the mentors who helped you get here? And what breakthroughs might you unlock if you took stock of everything you should be thankful for as a pet business owner? In this Thanksgiving-themed episode, I take a breather from the post-Hershey whirlwind to reflect on the major moments, decisions, and people that have shaped my business journey. From leaving Imperial Tobacco, to finding the right clients, to building a team I trust, I lay out the unfiltered truth about what it really takes to create a business that grows, evolves, and keeps moving forward even when an unstable economy, government changes, or other people make it feel harder than it needs to be. You’ll hear my gratitude list (with a few surprises on it), the pitfalls I’ve learned from, and why I credit much of my success to the mentors and masterminds who helped me skip years of pain and fast-track real progress. I also dive into the importance of pricing courage, innovation, better boundaries, and attracting the right clients – the ones who make the work feel like fun rather than friction. In this episode, you’ll discover: The Power of Being a Business Owner – Why choosing this path (and sticking with it) is something to be proud of. Clients Worth Protecting – How the right customers make your business lighter, happier, and far easier to grow. Mentors & Masterminds – Why fast progress happens when you stop guessing and start listening to people who’ve done it. Learning From Mistakes – How failures like the online store became fuel for better systems, smarter pricing, and stronger positioning. Courage, Growth & Innovation – Why pushing out of your comfort zone is the key to bigger breakthroughs in 2026. If you’ve been head-down, grinding through the chaos of Christmas bookings, staffing headaches, or end-of-year admin, this episode is your reminder to zoom out, breathe, and acknowledge the progress you’ve already made, and the opportunities waiting for you.I To grab a copy of my latest book Mission Enrich, click now Huge thanks to our sponsors PawPal, who’s amazing services you can find more about : https://pawpal.uk /episode/index/show/poodletopitbullpetbusinesspodcast/id/39197010

Episode 426 – Mission Enrich Launch Week: A Sneak-Peak at the Book and the Movement It’s Sparking… 11/21/2025

Episode 426 – Mission Enrich Launch Week: A Sneak-Peak at the Book and the Movement It’s Sparking… Ever wondered what actually goes into launching a book that could reshape the way dog daycares think about enrichment? What happens when you return from a whirlwind U.S. expo, jump straight into coaching calls, and then dive headfirst into recording your next audiobook? And what is it about enrichment that has daycare owners buzzing, levelling up, and leaving rave reviews within days? In this episode, I check in from a frosty, Christmas-tinged Town Farm to share the story behind the launch of Mission Enrich, my newest (and most unusual) pet business book. Fresh off the plane from Hershey, still buzzing from back-to-back presentations and an avalanche of Enrich U sign-ups, I break down why this book is different — and why it’s already making waves with daycares across the UK, US, and the rest of the world. You’ll hear the behind-the-scenes of the launch week at the Hershey expo, the early feedback flooding in from readers, why writing remains my most important business tool, and why now is the perfect time for daycare owners to rethink what enrichment really means. I also share the opening chapter of the audiobook, plus a special offer for podcast listeners who want early access to the full audio version. In this episode, you’ll discover: The Spirit of Canis – The ancient idea at the heart of Mission Enrich and why it matters for modern dog daycares. Why This Book Is Different – How a parable can teach deeper lessons than any how- to manual. Real Reviews – What early readers are saying about how the story is already reshaping their teams, dogs, and daycares. The Power of Writing – Why learning to communicate through story is one of the most profitable skills a pet business owner can develop. A Special Launch Bonus – How to get the audiobook version for free — before it’s available anywhere else. If you’ve been thinking about implementing enrichment, this episode is a window into the next evolution of the industry — and the mindset shift that will define the best-run facilities in 2026 and beyond. To grab a copy of Mission Enrich, click now Huge thanks to our sponsors PawPal, who’s amazing services you can find more about here: https://pawpal.uk /episode/index/show/poodletopitbullpetbusinesspodcast/id/39121075

Episode 425: The Hershey Debrief: Enrichment Wins, Book Launch Buzz, and Behind-the- Scenes Highlights from the Expo 11/15/2025

Episode 425: The Hershey Debrief: Enrichment Wins, Book Launch Buzz, and Behind-the- Scenes Highlights from the Expo What really happens when you take your business across the pond and into one of the biggest pet care expos in the world? How do you turn an event stand into a sales machine, attract 20+ new members, and launch a brand-new book in the middle of it all? And what does it take to keep your energy (and sanity) when you’re juggling clients, speaking gigs, and international travel all in one week? In this episode, Me and Tim Jackson check in from Heathrow Airport after an unforgettable week at the Pet Boarding & Daycare Expo in Hershey. Between two days in New York, the Mission ENRICH book launch, and a record-breaking run on the Enrich U stand, we unpack the biggest wins, lessons, and behind-the-scenes moments from our U.S. trip. You’ll hear how the expo became a living showcase for experiential marketing, why Enrich U continues to grow faster than ever, and how consistency (plus the right prep) turns potential chaos into predictable success. Me and Tim also reflect on the importance of downtime, balancing business and life, and how structured storytelling can help any pet pro sell more — without relying on social media guesswork. Plus, Tim shares live interviews from the expo floor with new Enrich U members Alyssa and Ross, who reveal why the program’s time-saving structure and ready-to-use marketing materials were a no-brainer for their daycare. Tune in to discover: Inside the Expo – How the Enrich U stand drew record crowds and signed up 20 new members in two days. From Stage to Stand – The real story behind Dom’s premium pricing and enrichment presentations that wowed Hershey attendees. Book Launch Wins – How Mission ENRICH came to life (and why it’s just the beginning of something bigger). Marketing That Sells Itself – How the Pet Business Promotional Calendar saves time and turns regular emails into real revenue. Partnership Power – How the collaboration between Enrich U, PetBizSuite, and the wider community is fuelling industry growth. Grab your 2026 Pet Business Promotional Calendar NOW by clicking A huge thanks to our new show sponsors, the fantastic PawPal who are providing pet businesses with an effortless, bespoke booking system that is simple and seamless for owners. Find out more about PawPal . Need help fixing your business? To join the worlds leading pet business development program go to If you’re ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click to start now /episode/index/show/poodletopitbullpetbusinesspodcast/id/39043815

Episode 424: The Biggest Breakthroughs from the 2025 Doggy Daycare Business Bootcamp- Pricing Wins, Positioning & Profit Power Plays 11/07/2025

Episode 424: The Biggest Breakthroughs from the 2025 Doggy Daycare Business Bootcamp- Pricing Wins, Positioning & Profit Power Plays Ever wondered what breakthroughs are possible when you step away from the business and into a room full of people who “get it”? And what did a room full of those ambitious pet pros learn that helped them raise prices, specialise, and start leading their clients (instead of being led by them)? Did you see we missed last week’s episode and wonder if I had finally taken a day off?, Well, fear ye not because in this episode, I return after a non-stop US trip to share what went down at my latest business bootcamp. After a marathon week in Maryland and Washington — including masterminding with Vance Morris, a tailgate party, a rare Baltimore Ravens win, a packed two-day event, and a mastermind of my own — I break down the biggest lessons and the biggest owner breakthroughs captured after just the first day. You’ll hear insights from the owners, managers, and action-takers who attended the doggy daycare business bootcamp and discovered why raising prices is non-negotiable, why the best clients want to be guided, and how pre-pay models, memberships, retainers, and niche positioning can create instant clarity and better cashflow in their businesses. Basically, if you weren’t there – first of all, take a long look in the mirror – but second of all… here’s what you missed out on. In this episode, you’ll discover: Why Leadership Matters — The fastest-growing businesses are run by owners who direct the journey, not react to it. Premium Pricing Power — Bootcamp attendees share how increasing rates unlocked new investment and higher-quality clients. Know Your Best Clients — How identifying your highest-value customers gives you clarity on who to serve and what to sell. Memberships & Retainers — Why predictable income beats panic-filled month-ends every time. Work On Your Business — The breakthrough that happens when owners step back from the day-to-day and build systems instead. A huge thanks to our new show sponsors, the fantastic PawPal who are providing pet businesses with an effortless, bespoke booking system that is simple and seamless for owners. Find out more about PawPal . Grab your 2026 Pet Business Promotional Calendar NOW by clicking Need help fixing your business? To join the worlds leading pet business development program go to If you’re ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click to start now /episode/index/show/poodletopitbullpetbusinesspodcast/id/38947895

Episode 423: The Pawpal Story, The All-in-One Pet Care Booking App that Solves your Business Scheduling Woes 10/24/2025

Episode 423: The Pawpal Story, The All-in-One Pet Care Booking App that Solves your Business Scheduling Woes Still running your business with sticky notes, spreadsheets, and late-night messages? What if you could turn that chaos into a seamless system that saves you hours, grows your profits, and upsells clients automatically? And what happens when a dog daycare grows 200x in size—and creates the tech to make it all work? In this week’s episode, I sit down with long-time Elite members Sarah and Pete Stevens of K9 Adventures and Pawpal UK to reveal how they went from a disorganised dog van full of cash and confusion… to running one of the UK’s most advanced, organised, and profitable pet care facilities. They tell the story of how what started for them as a simple dog walking business evolved into a full-service daycare, boarding, grooming, and enrichment centre—powered by their own custom-built app. Sarah and Pete share how Pawpal, the all-in-one pet business platform, was born out of necessity, tested in their own facility, and is now helping daycares across the UK save time, automate admin, and unlock hidden profit through smart upsells. You’ll hear the real story behind its creation, the systems that took them from stressed to scalable, and how automation can finally free you up to focus on what you actually enjoy—working with dogs. In this episode, you’ll discover: From Van Chaos to A Clear Vision – How a single “cash in the sun visor” moment sparked a complete business transformation. Growth Without Overload – The systems and pricing mindset that helped K9 Adventures scale 200x without losing control. Upsells That Sell Themselves – How their “McDonald’s-style” add-ons generate 13.8% of revenue on autopilot. Automation That Pays – Why the right app can save 40+ hours a month and make your admin team obsolete. Tech Meets Trust – How branded apps build client confidence, streamline staff communication, and keep everything running smoothly. If your facility’s growth feels like it’s outpacing your systems, this is the episode you’ve been waiting for. The secret isn’t more hustle—it’s smarter structure. Learn more about Pawpal at www.pawpal.uk and start turning your chaos into clarity today. A huge thanks to our new show sponsors, the fantastic PawPal who are providing pet businesses with an effortless, bespoke booking system that is simple and seamless for owners. Find out more about PawPal . Don't forget I'm hosting my own dog daycare business bootcamp in October in Annapolis, you can grab your ticket now at: Need help fixing your business? To join the worlds leading pet business development program go to If you’re ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click to start now /episode/index/show/poodletopitbullpetbusinesspodcast/id/38768195

Episode 422: Stop Going It Alone: Why Smart Dog Daycare Owners Get Help (and Stubborn Ones Stay Stuck) 10/17/2025

Episode 422: Stop Going It Alone: Why Smart Dog Daycare Owners Get Help (and Stubborn Ones Stay Stuck) Are you still trying to fix your business problems alone because you’re afraid of outside influence? What could change if you let a fresh pair of eyes look under the hood and point out what you’re missing? And how much faster would you grow if you stopped winging it and started working with people who’ve already been where you want to go? In this week’s episode, I share a field report from Elite member and Enrich U co-founder Tim Jackson, who spent 24 hours on site with fellow Elite members, and Enrich U scholars Sarah and Pete Stevens at K9 Adventures London. Tim reveals how their team is levelling up their daycare with new facilities, a killer scent space, and staff-led enrichment—but also what most daycares get wrong about enrichment (and how to fix it). Then I dive deeper into one of the most important business lessons I’ve learned—why getting outside help isn’t a weakness, it’s the ultimate growth shortcut. From my early days as a dog walker learning from mentors like Dave Davies, to my recent investment in a new high-level coaching programmes, I explain why every big leap in my career started the same way: by asking for help… and why YOURS should too. In this episode, you’ll discover: What Fresh Eyes Reveal – Why an outsider can spot opportunities and blind spots you’ll never see alone. The Power of Enrichment in Action – How Pete and Sarah turned Enrich U ideas into real-world results (and calmer dogs). Staff Buy-In That Sticks – What Tim learned about training teams who want to do enrichment, not just tick boxes. Coaching Over Guessing – How paying for expert help saves years of trial and error. Growth Mindset vs. Ego – The simple shift that separates those who scale from those who stall. If you’ve been thinking, “I can figure this out on my own,” this episode should your wake-up call... To enroll in Enrich University - and get access to a full pet care enrichment curriculum AND done-for-you marketing materials each month, click now To get the recordings from the 2025 Pet Care Enrichment Summit click now. A huge thanks to our new show sponsors, the fantastic PawPal who are providing pet businesses with an effortless, bespoke booking system that is simple and seamless for owners. Find out more about PawPal . Don't forget I'm hosting my own dog daycare business bootcamp in October in Annapolis, you can grab your ticket now at: Need help fixing your business? To join the worlds leading pet business development program go to If you’re ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click to start now /episode/index/show/poodletopitbullpetbusinesspodcast/id/38617310

Episode 421: Enrichment In Pet Care Isn’t the Future… It’s the Now: Big Takeaways from the 2025 Pet Care Enrichment Summit 10/10/2025

Episode 421: Enrichment In Pet Care Isn’t the Future… It’s the Now: Big Takeaways from the 2025 Pet Care Enrichment Summit Are you still treating enrichment like an optional extra instead of the core of your daycare experience? What would change in your business if you stopped cramming more dogs into the yard — and started charging more for a deeper, more meaningful day? And how much easier would life be if your staff, clients, and dogs were all on board with the same enrichment-first philosophy? In this episode, I sit down with enrichment expert and long-time collaborator Tim Jackson to recap the biggest breakthroughs from the 2025 Pet Care Enrichment Summit. Together we share how the industry is shifting away from chaos and crowd control — and towards personalised canine curriculums that boost behaviour, profitability, and client loyalty. You’ll hear how facilities across the globe are rethinking enrichment from the ground up, why staff engagement is the missing ingredient in most programmes, and how ideas like “scent spaces” and comfort-based enrichment are creating calmer, happier dogs (and much happier teams, not to mention the owners). Me and Tim also tackle the biggest objections — from staff resistance to space constraints — and explain why enrichment is the lever that makes every other part of your business easier to run. In this episode, you’ll discover: • Beyond Snuffle Mats – Why most daycares are barely scratching the surface of what enrichment can be. • Lessons from the Zoos – How top facilities design activities with purpose, calmness, and natural behaviours in mind. • Staff Buy-In Made Simple – How the Employee Accelerator model turns enrichment sceptics into champions. • Innovation in Action – Real-world examples of scent walls, comfort zones, and sensory spaces transforming small facilities. • The Missing Link – Why you’re not “just” providing exercise — you’re offering fulfilment, structure, and behavioural balance. If enrichment still feels like “something extra,” this episode will flip that script. It’s not the future — it’s the standard your clients and dogs already expect. And the sooner you embrace it, the sooner your daycare becomes the one dogs thrive in, not just survive. To get the recordings from the 2025 Pet Care Enrichment Summit click now. A huge thanks to our new show sponsors, the fantastic PawPal who are providing pet businesses with an effortless, bespoke booking system that is simple and seamless for owners. Find out more about PawPal . Don't forget I'm hosting my own dog daycare business bootcamp in October in Annapolis, you can grab your ticket now at: Need help fixing your business? To join the worlds leading pet business development program go to If you’re ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click to start now /episode/index/show/poodletopitbullpetbusinesspodcast/id/38498005

Episode 420: Why Enrichment is the Golden Key: How Smart Daycares Are Charging More and Delivering Better 10/03/2025

Episode 420: Why Enrichment is the Golden Key: How Smart Daycares Are Charging More and Delivering Better Are you still treating enrichment like an optional extra instead of the foundation of your service? Do your clients really understand the experience you’re selling—or are you still stuck flogging time blocks? And if enrichment is mandatory in zoos, why are so many daycares still offering the bare minimum? Great questions, which all get answered on this weeks show, where I also share a behind-the-scenes update from my busy final quarter of the year—planning events, wrapping up the final touches on my new book, and preparing for the 2025 Pet Care Enrichment Summit. You’ll hear why enrichment is the golden key to happier dogs, more engaged staff, and premium-paying clients—and why the smartest operators are doubling down on it right now. I also bring in snippets from Adam Delderfield and zookeeper Callan Edwards, who reveal how behaviour-focused enrichment and fresh zoo-inspired ideas are transforming the way daycares think about play, training, and client education (all of which you’ll hear more about at the Summit). Plus, I preview my brand-new presentation—Selling the Invisible—showing you how to communicate the transformation enrichment provides so clients line up to pay for it. In this episode, you’ll discover: Why Enrichment is the Future of Pet Care – And why owners are demanding more than a “tired dog at pickup.” The Behaviour-First Model – How zoo-based methods are raising the bar for enrichment worldwide. Selling the Invisible – My new framework for packaging and pricing enrichment as an experience. The Power of Personalisation – Why no two dogs should get the same enrichment plan. The Golden Key – How enrichment unlocks profit, staff engagement, and client loyalty. Early-bird tickets for the Pet Care Enrichment Summit are now LIVE click now to secure yours! A huge thanks to our new show sponsors, the fantastic PawPal who are providing pet businesses with an effortless, bespoke booking system that is simple and seamless for owners. Find out more about PawPal . Don't forget I'm hosting my own dog daycare business bootcamp in October in Annapolis, you can grab your ticket now at: Need help fixing your business? To join the worlds leading pet business development program go to If you’re ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click to start now /episode/index/show/poodletopitbullpetbusinesspodcast/id/38453245

Episode 419: The Future is Enrichment: What to Expect at This Year’s Pet Care Enrichment Summit 09/26/2025

Episode 419: The Future is Enrichment: What to Expect at This Year’s Pet Care Enrichment Summit Are you leaving money on the table by treating enrichment like an optional extra instead of a core service? Do you know how to package and price your enrichment services so they actually make you money? And wouldn’t it help to see what’s working right now for daycares, trainers, and even zookeepers around the world? In this episode, I lift the lid on the upcoming Pet Care Enrichment Summit 2025—the only event of its kind dedicated to turning enrichment into a profit centre for your pet business. You’ll hear from Tim Jackson, Dean of Enrich U, about his brand-new “House of Enrichment” presentation and the always-popular Dog Daycare Owners Round Table. Plus, I run through the full lineup—from aquariums to puppy classes to zoo-led innovation—and explains why this year’s agenda is even stronger than the last. You’ll also hear from Adam Delderfield, who shares how to make puppy classes more enriching (for both dogs and owners), and why those classes can become the perfect feeder into your enrichment-based daycare. This summit will show you exactly how to add fresh ideas, raise your standards, and sell enrichment in a way that clients love and staff can deliver with confidence. In this episode, you’ll discover: • Why Enrichment is the Future – And why daycares who ignore it will get left behind. • The House of Enrichment – Tim Jackson’s deep dive into origins, pillars, and practical application. • Zoo-Wee-Mama Inspiration – How ideas from aquariums and safari parks can transform your daycare. • Profitable Puppy Classes – Adam’s blueprint for turning training into an enrichment upsell. • The Best Ticket You’ll Buy All Year – How to secure your spot at the only global enrichment event. Early-bird tickets for the Pet Care Enrichment Summit are now LIVE click now to secure yours! A huge thanks to our new show sponsors, the fantastic PawPal who are providing pet businesses with an effortless, bespoke booking system that is simple and seamless for owners. Find out more about PawPal . Don't forget I'm hosting my own dog daycare business bootcamp in October in Annapolis, you can grab your ticket now at: Need help fixing your business? To join the worlds leading pet business development program go to If you’re ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click to start now /episode/index/show/poodletopitbullpetbusinesspodcast/id/38366645

418: Lessons Learned at the Dog Handler Academy Leadership Summit (Plus, 2025 Pet Care Enrichment Summit Sneak Peak…) 09/19/2025

418: Lessons Learned at the Dog Handler Academy Leadership Summit (Plus, 2025 Pet Care Enrichment Summit Sneak Peak…) What do experienced pet business owners actually talk about behind closed doors at leadership events? Is it worth travelling across the Atlantic just to sit in a conference room with people you could speak to on Zoom? And do you ever feel like you know what you need to do, but can never work out how to take action? In this episode, I give you an exclusive peek behind the scenes of the Dog Handler Academy Leadership Summit in Chicago—hosted by Eve Molzhon and attended by some of the most ambitious pet business owners in the country. I talk about the true value of being in the same room as industry-leaders, and why high-level face-to-face conversations beat exchanging messages in a Facebook group. You’ll hear from Eve what seasoned business owners are still hungry to learn, how the event created space for deep connection (and serious sales breakthroughs), and why I think this style of focused, strategic gathering is the future of pet industry education. Plus, if you weren’t in the room on this occasion you’ll still get to hear about my talk ‘The Magic Touch’ which covered how you can engineer better customer experiences that set you apart from the competition without breaking the bank. In this episode, you’ll discover: Why Being in the Room Still Matters – Why real growth doesn’t happen in Facebook groups or Zooms. What Top Owners Are Really Thinking About – Spoiler: it’s not Instagram or the latest dog chew fads. Conferences That Don’t Suck – How this summit created a genuine buzz and excitement while keeping things real. The Power of 'The Magic Touch' – Why experience-first service is still the biggest lever in your biz, and how to pull it. What’s Coming at the 2025 Enrichment Summit – And why it’ll be the most actionable event we’ve ever run. Grab an early bird ticket to the Pet Care Enrichment Summit click now. A huge thanks to our new show sponsors, the fantastic PawPal who are providing pet businesses with an effortless, bespoke booking system that is simple and seamless for owners. Find out more about PawPal . Don't forget I'm hosting my own dog daycare business bootcamp in October in Annapolis, you can grab your ticket now at: Need help fixing your business? To join the worlds leading pet business development program go to If you’re ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click to start now /episode/index/show/poodletopitbullpetbusinesspodcast/id/38263640

The Poodle to Pitbull Pet Business Podcast

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