The Poodle to Pitbull Pet Business Podcast
Join the UK's leading and most controversial pet business coach Dom Hodgson, as he goes off the leash and shares the business building secrets that will fix your pet business. If you are a dog trainer, dog walker or a dog groomer then this show will provide the marketing education you need to put your business growth on steroids.
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Episode 360: Pet Passion to Profit: Bill Betts’ Journey from Police Officer to Pet Business Guru
07/26/2024
Episode 360: Pet Passion to Profit: Bill Betts’ Journey from Police Officer to Pet Business Guru
Todays awesome guest is Bill Betts who runs Pet Passion to Profit, a coaching group for dog groomers. Bill used to be a policeman but left the force in 2021 after mental health struggles. Whilst in the force he had been helping his wife Emma out with her busy grooming business A to Z Animal Care. He joined a business accelerator program in 2020 which sparked an entrepreneurial shift, and set him off in a coaching direction, which led to his current role as a business coach to dog groomers all over the U.K. Tune in to discover; Bills Business Journey: Hear how he transitioned from being a police officer to helping dog groomers run better businesses after experiencing burnout in his wife's grooming business. Finding the Gold in Grooming: Bill says pricing is the biggest struggle - he shares how he helps overcome the fear of raising prices Mindset Matters - He also does a lot of work with his clients building up their self-worth, and creating boundaries with customers Why the Coach has a coach - Bill shares how a mentors outside perspective can help identify blindspots and opportunities in your business Creative Community Building: How Bill has curated a supportive and engaged community of pet groomers And much more! You can find out more about Bills coaching by going to Click here to get my FREE report about how to add a membership to your pet business. A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. If your website is a leaky bucket, if you aren't collecting email addresses or doing any follow up, and you need to plug automation into your business then you should watch my FREE 'How to automate your pet business' webinar, click now If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 359 - Old School Marketing Magic: Five Classic Techniques to Grow Your Pet Business
07/19/2024
Episode 359 - Old School Marketing Magic: Five Classic Techniques to Grow Your Pet Business
Does marketing your pet business make your feel overwhelmed and overworked? Are you tired of running ever faster on the social media treadmill, but getting ZERO return? Would you like to learn a better, easier way to market your pet business, that your competitors would NEVER do? Then you are in luck, because in this weeks episode I am sharing five 'Old-School' marketing methods that you can start using TODAY to help you more easily attract better clients. Tune in to discover; The Power of Networking - How to do networking that works for YOUR business. Find the white-hot centre of influence that creates a feeder network for your business. Why Email marketing is STILL the GOAT - Don't beleive the social media gooroos who tell you to post more, share more, blog more! All you need to make more money is to send more emails... Writing Your Own Reputation - Why article writing is a great way to position you (and your business) as the expert pet care option. If you don't know how or what to write, then Dom has the answers Selling without Sleaze - Most pet professionals think they are promoting thier services, but really they are talking to no-one about anything. When you learn how to sell, then sales soon follow... Paper and Ink Profits - Why you need offline marketing channels that connect your business with local dog owners who don't use social media, and how a newsletter is almost as good as a business book... And there's even a bonus tip about how to use FREE stuff to generate more sales. This is a packed episode that will be music to the ears of any pet business owner who feels they are wasting time and money marketing only online... If you want to learn how to automate your pet business, then join the FREE webinar I'm delivering on Thursday. Click to register A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. If your website is a leaky bucket, if you aren't collecting email addresses or doing any follow up, and you need to plug automation into your business then you should watch my FREE 'How to automate your pet business' webinar, click now If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 358 - Behind the Scenes at The 2024 Pet Business Success Summit - Part Deux!
07/12/2024
Episode 358 - Behind the Scenes at The 2024 Pet Business Success Summit - Part Deux!
What were the big pet business boosting takeaways that the attendees learned at IMPACT 24? You'll find out in this weeks show, because this is part 2 of the behind the scenes at the Pet Business Success Summit! Tune in to discover; How to Systemize for Success: How speaker Adam Delderfield wowed the crowed with his customer journey map Canine Wedding Niche: How PBIC Marketer of the Year inspired attendees with her new business Social Media Success: Attendees learned how to write like they speak, which will improve all content Pet Biz Origin Story Secrets: Why your origin story is the key to connecting with distressed dog owners in your town Authority Armour: How to build a suit of expertise that enables your services to shine brighter than the competition Sales without Sleaze: Selling your pet services shouldn't make you embarrased OR uncomfortable, find out how attendees got the fix for this... How Events Can Inspire: Everyone went away from the event with clarity and confidence. Want to feel the same way about your business? Then make sure you add your name to the waiting list so you are the first to hear when tickets are released Click to get on the waiting list now A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. If your website is a leaky bucket, if you aren't collecting email addresses or doing any follow up, and you need to plug automation into your business then you should watch my FREE 'How to automate your pet business' webinar, click now If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 357: Behind the Scenes at IMPACT 24!
07/05/2024
Episode 357: Behind the Scenes at IMPACT 24!
It's time to go behind the scenes at the IMPACT 2024 Pet Business Success Summit! You'll hear from the attendees and speakers about the amazing seminars, networking opportunities, the actionable plan they took away, and the 'feel-good' factor that only happens at a Dom Hodgson IMPACT event! Grab your ticket for next years IMPACT by clicking now Get ready to discover; * Why Batman, Spiderman, Supergirl and the Hulk turned up at IMPACT 2024... * Why you need a 'Superhero' origin story, that tells clients WHY you do, what you do... * How Adam Delderfield blew everyone with his 'Customer Journey' seminar. * What is your most potent superhero power - and how you can use it make your business WAY more profitable * How to construct your Authority Armour so you are seen and known as the local 'expert' pet pro You'll hear from attendees who had their business transformed at IMPACT, and I also share more about the IMPACT 2025 keynote speaker Eve Molzhon from Dog Handler Academy... Want to join me, Eve and all the other attendees at IMPACT 25? You are in luck because early bird tickets are available NOW. Click to get yours now A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. If your website is a leaky bucket, if you aren't collecting email addresses or doing any follow up, and you need to plug automation into your business then you should watch my FREE 'How to automate your pet business' webinar, click now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 356 - The 2024 Pet Business Marketer of the Year: The Heats are On!
06/28/2024
Episode 356 - The 2024 Pet Business Marketer of the Year: The Heats are On!
IMPACT 24 is here which means that ambitious pet business owners from all over the world will make the pilgrimage to the Grand Hotel to enjoy two full days of pet business marketing magic in the wonderful city of Sunderland! It also means the Pet Business Inner Circle marketer of the year will be crowned, so in this weeks show I'm going to share the presentations from the six awesome pet business owners who entered the competition. You'll hear from; * Caroline Sammon from Rebarkable adventures as she shares how she took the lessons learned at IMPACT 23 to Disnify her premium dog walking business * Teenage Gundog Tamer Harriet Goodhall talks about how she busted out of her comfort zone and nailed the marketing in her now location * Jessie and Jo from Cwtch Animal Homestay talk about locking in customer loyalty at their adventure dog park, whilst also building excitement for their new dog hotel! * 2023 winner Tim Jackson shares how he bounced back from adversity in his business, and rebuilt his team and his client base using breakthrough online and offline marketing strategies. * Tamsin Rogers from Ambleside Dog Walker shares how she successfully launched a luxury wedding canine concierge service by tapping into the white-hot centre strategy * How Maria and Pete from the Sighthound Savoy captured (and now own!) the pet sitting niche for Sighthounds, greyhounds and whippets. This is a hugely inspiring episode and you'll get a TON of ideas from listening to the six amazing presentations. But, who will win the prestigious Pet Business Marketer of the Year award 2024? Find out in next weeks show... A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. If your website is a leaky bucket, if you aren't collecting email addresses or doing any follow up, and you need to plug automation into your business then you should watch my FREE 'How to automate your pet business' webinar, click now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 355 - Dom's Speaker Journey, Eight Years Running LIVE Pet Business Events
06/21/2024
Episode 355 - Dom's Speaker Journey, Eight Years Running LIVE Pet Business Events
We are one week away from IMPACT 24, so I thought I'd share a behind the scenes look at what went down over the last 8 years of my speaker journey. Tune in to hear more from; * My first presentation from my first Poodle to Pitbull Pet Business Bootcamp back in 2017 (hear how BAD I was!) * In 2018 I delivered two bootcamps, a dog walkers and a dog trainers special. You discover why niching is the way forward in your business. * There is one BIG difference between dog trainers who are super successful and those that aren't. I share that secret in this snippet from the dog trainers bootcamp... * My first three dayer, and the inaugural IMPACT event happened in 2019. Hear how my passion for rescue dogs inspired a business, and the Tour de Rescue event. * Sound Proof Puppy App creator Amy Smith arrived from down under in 2022, and here she shares how she quickly transitioned her puppy classes online during the pandemic * Attendees Disnified their business at last years IMPACT. I'm sharing a snippet where I talked about using sales choreography that stimualtes the five sense of your clients... This is your chance to have a peak behind the scenes at how my in person pet busines events have developed. If you haven't got a ticket for IMPACT 24 then you can fix that now by clicking A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. If your website is a leaky bucket, if you aren't collecting email addresses or doing any follow up, and you need to plug automation into your business then you should watch my FREE 'How to automate your pet business' webinar, click now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 354 - Designing a Disnified Pet Business – A Look Back at IMPACT 23
06/14/2024
Episode 354 - Designing a Disnified Pet Business – A Look Back at IMPACT 23
June sees the return of IMPACT - The Pet Business Success Summit, and this year it’s a superhero themed event as Pet Business Owners from all over the world 'Assemble' in Sunderland to learn how to upgrade to 'Superhero' levels of excellence... So, in the coming weeks, as the event of the year gets nearer, Dom will be sharing some behind the scenes his IMPACT 24 prep. To get you warmed up for that, in this weeks show he's sharing the opening presentation from last years IMPACT event, which was the Disnify Your Pet Business Success Summit. Dom started the show by talking about how you can design a disnifed experience in your pet business. You will discover; How to position your pet business as the aspirational 'disneyland' that affluent dog owners are looking for The Disney Imagineer 'Blue Sky thinking' trick, which will help you design a stand out busines Why details matter in your business, and how small wows add up to a big customer service wow. How to find the 3 words that define your business superpower How to claim and own the reputation as the premium pet care business in your town This is your chance to have a peak behind the scenes at what happens at the Pet Business Success Summit If you haven't got a ticket for IMPACT 23 then you can fix that now by clicking A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. If your website is a leaky bucket, if you aren't collecting email addresses or doing any follow up, and you need to plug automation into your business then you should watch my FREE 'How to automate your pet business' webinar, click now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 353 - Dom's Mid-Year Pet Business Review
06/07/2024
Episode 353 - Dom's Mid-Year Pet Business Review
We are approaching the half-way point of the year, which means it's time for Dom to conduct a mid-year review of his business. What has been a spectacular success, and what was a phenomenal flop? Did Dom hit his targets or was the first half of 2024 a muddle of marketing mistakes? Tune in to discover; How to build a business around the kind of life you want to live (and how long it took Dom to do that) Why Segmentation is the watchword for Dom's promotions this year Why Dom had to re-arrange his working week, in order to maintain his productivity streak How to make more money by being more intentional about selling your services Why Dom is planning to do LESS in the second half of 2024 (but ALSO be more productive...) This is your chance to have a peak behind the scenes as Dom shares a warts an all look at the good, the bad, and the ugly in his business...hopefully this will inspire you to do a similar review in your pet business. A shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. If your website is a leaky bucket, if you aren't collecting email addresses or doing any follow up, and you need to plug automation into your business then you should watch my FREE 'How to automate your pet business' webinar, click now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 352 - Introducing PetBizSuite! The CRM Sales Engine Your Pet Business Needs
05/30/2024
Episode 352 - Introducing PetBizSuite! The CRM Sales Engine Your Pet Business Needs
When someone lands on your website, are they greeted with educational information that positions you as an expert, moves them closer to the sale AND makes them feel at ease because they've found the expert they are looking for? If not, then that might explain why your adverts and social media activity aren't converting into sales. Truth is, most pet business websites are a hot mess of overwhelming options that do little to NOTHING to grow the business. And if you aren't collecting contact details and doing email follow up then you are missing out on LOTS of future sales too. This is where a CRM system with automated drip campaigns, lead magnets and sales automations can be a real game changer for you. So, to help you find out more about how a CRM can help your business, I've invited my PetBizSuite business partner Josh Hightower onto the show to explain more about the features of PetBizSuite. Check out some of the key features of PetBizSuite; Speed and Implementation: PetBizSuite allows pet business owners to quickly set up essential marketing tools, including lead magnets, email sequences, and landing pages, within a week. Pre-Built Content: The suite includes pre-written emails, sales pages, and workflows, ensuring 90% of the work is done, so you can focus on running your business. Automated Customer Journey: From capturing leads to onboarding new clients and requesting reviews, PetBizSuite automates the entire customer journey, enhancing efficiency and client satisfaction. Comprehensive Onboarding: Users receive six months of access to PetBizSuite, five group coaching calls, and one-on-one sessions to tailor the system to their specific needs. All-in-One Inbox: Manage all communications from email, text, phone, and social media in a single inbox, streamlining customer interactions. Reputation Management: Automated review requests ensure you gather and manage customer feedback effectively. We have a special time-limited offer so you can get started for PetBizSuite, which you can check out by clicking Huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. If your website is a leaky bucket, if you aren't collecting email addresses or doing any follow up, and you need to plug automation into your business then you should watch my FREE 'How to automate your pet business' webinar, click now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 351: The Secret to a Systemized, Scaleable, Fully Automated Pet Business
05/17/2024
Episode 351: The Secret to a Systemized, Scaleable, Fully Automated Pet Business
Do you have a system to track your customer journey? So, new clients, existing clients and lapsed clients all get the right marketing message? Did you know you can automate this process with a CRM system like PetBizSuite? Most pet business owners never experience the freedom that comes when you add automation to your marketing machine, and in this weeks episode, Dom and Josh Hightower talk about the quick and easy automations you should add to your business, and how PetBizSuite can save a ton of time and energy because it comes pre-loaded with these automations. Tune in to discover; PetBizSuite Origin Story - Why Josh and Dom teamed up to create a CRM Sales Engine for the pet industry CRM Challenges and Mistakes - Why most pet business owners struggle with automation - and how PetBiz Suite addresses these issues with pre-installed email sequences, lead magnets and more... Maximizing Your Leads: Discover the hidden potential in your existing lead database and how regular follow-ups can uncover new revenue opportunities. Upcoming Webinar: Get a sneak peek into their upcoming webinar, designed to simplify automation for pet businesses and help you take your marketing to the next level. Josh and Dom will be delivering a FREE LIVE webinar on May 30th called 'How to add Automation to your Pet Business' you can secure your place on the webinar by clicking now Huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. If your website is a leaky bucket, if you aren't collecting email addresses or doing any follow up, and you need to plug automation into your business then you should watch my FREE 'How to automate your pet business' webinar, click now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 350: Automate Your Pet Business: How to Save Time and Increase Profits, with Josh Hightower
05/17/2024
Episode 350: Automate Your Pet Business: How to Save Time and Increase Profits, with Josh Hightower
Are you constantly bogged down by repetitive tasks in your pet care business? Do you struggle to keep up with client follow-ups and lead management? Are you desperate to streamline your operations, and free up more time to focus on what truly matters? Today Dom is joined by his business partner, and automation expert Josh Hightower, as they dive into the transformative power of automation for pet care businesses. Learn how to implement automated systems that save you time, enhance client engagement, and boost your profitability. In this episode, you'll learn: The Power of Follow-Up: Why consistent follow-up is crucial and how automation can make it effortless. Lead Capture Mastery: Effective strategies for capturing and nurturing leads automatically. Email Marketing Essentials: How to leverage email as a primary tool for client communication and engagement. Website Optimization: Common website mistakes and how to fix them to improve lead conversion. Automation Tools: An introduction to Pet Biz Suite and how it can revolutionize your business operations. Listen in, and take action! Josh and Dom will be delivering a FREE webinar on May 30th called 'How to add Automation to your Pet Business' you can secure your place on the webinar by clicking now Huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. If your website is a leaky bucket, if you aren't collecting email addresses or doing any follow up, and you need to plug automation into your business then you should watch my FREE 'How to automate your pet business' webinar, click now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 349 - How to Be Seen and Known as an Expert Pet Professional
05/10/2024
Episode 349 - How to Be Seen and Known as an Expert Pet Professional
Do you consider yourself an expert pet professional? Have you worked hard to get really good at the thing you do, and is staff training and ongoing CPD education a big deal to you? In short, are you offering a better service than your competitors? Now, the big question...are you charging a lot more than your competitors? If you aren't charging premium prices - and you really are offering a better service - then you are seriously missing out, because experts get paid more than generalists in all walks of life. Maybe the problem is you aren't communicating your expert status very well with the dog owners in your town... They don't know you are an expert who offers the best service. Don't worry because in todays show I'm sharing a section from the 2022 IMPACT Pet Business Success Summit, where Vicky Fraser and I talk about how you can quickly and easily elevate yourself above the competition, so you are recognised and rewarded as the 'top dog' pet pro in your town. This recording has NEVER been heard outside of my private coaching programs... Listen in, and take action! Huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. If your website is a leaky bucket, if you aren't collecting email addresses or doing any follow up, and you need to plug automation into your business then you should watch my FREE 'How to automate your pet business' webinar, click now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 348 - Doms Pet Biz Rules 6-10: Building a Team and Exciting Your Tribe
05/03/2024
Episode 348 - Doms Pet Biz Rules 6-10: Building a Team and Exciting Your Tribe
Do you offer a different and better service than your competitors, but struggle to communicate what makes you special? Do you lack the systems and partners you need to take your business to the next level? Are you failing to claim your place as the rightful, respected 'leader' in your canine community? Then tune in and take notes because Dom is about to share the next five of his Pet Biz Rules of Success. Tune in to discover; Where to start when building a team to help your pet business grow faster, and go further Why you should AVOID partnerships unless both parties have a stable income How to use joint ventures to grow your reputation (and get access to other pet businesses clients) Why a pet business scaleability is directly tied to the successful systems they have in place How to stand out from the BORING competition and excite your tribe. Why you need to be an organizer (and a leader) instead of a follow (and a sheep...) This podcast may ruffle a few feathers but then I didn't get where I am today by pandering to sensitive snowflakes. These rules came as a result of the lessons learned in over a decade working in the trenches in my own, and my clients businesses... Huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. If your website is a leaky bucket, if you aren't collecting email addresses or doing any follow up, and you need to plug automation into your business then you should watch my FREE 'How to automate your pet business' webinar, click now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 347 - How to Price Your Pet Services (To Maximise Profits)
04/26/2024
Episode 347 - How to Price Your Pet Services (To Maximise Profits)
Are you worried you are undercharging for your pet services? Are you struggling to pay staff, and invest in your business because your margins disappearing due to rising costs? Are you just starting out in the industry and don't have a clue what to charge? Most pet business owners set themselves up for a difficult business journey, because they fail to nail a profitable pricing strategy. They fear charging high prices because they worry dog owners won't pay a premium, when there's so much compeition around. This is almost always a mistake because there are affluent dog owners out there who are looking for, and are happy to pay top dollar for a premium pet service. If that's you, and you know you deserve to earn more money, and charge higher prices, but you don't know how to make the transition to being premium, then this episode has all the answers you need. Tune in to discover; * Why you need to ignore advice from your family members, staff, clients (and idiot pet business owners in Facebook groups) IF you want to have a premium business. *How to repell cheapskate dog owners who will make your life a misery, and instead attract affluent dog owners * Why selling one service and only offering one price option is a BAD idea * How to build a reputation as the 'top dog' luxury service provider in your town (so affluent dog owners are beating a path to your door!) *The simple 'one-word' action you need to take TODAY that will set you off on the premium pricing journey. I've transformed my own business AND 1000's of my clients businesses by implementing the secrets I share in this podcast. Listen in, and take action! Huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. If your website is a leaky bucket, if you aren't collecting email addresses or doing any follow up, and you need to plug automation into your business then you should watch my FREE 'How to automate your pet business' webinar, click now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 346 - Dom's Pet Biz Success Rules 1 to 5
04/18/2024
Episode 346 - Dom's Pet Biz Success Rules 1 to 5
Do you have rules your life AND your business by? Are you ruthless about enforcing these rules and do you communicate them to your clients? Most pet business owners have no rules (and no spine) so they end up making bad decisions that negatively impact their future growth and mental health. After 13 years in the industry Dom has created a non-negotiable 'set-in-stone' list of rules that lead to pet business success for any service based pet business owner, and in episode 346 he shares the first five; If you constantly get side-tracked by pointless tasks, and you have no fundamentals that you live by, then this episode will give you the platform for success you are looking for. Huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. If your website is a leaky bucket, if you aren't collecting email addresses or doing any follow up, and you need to plug automation into your business then you should watch my FREE 'How to automate your pet business' webinar, click now To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 345 - How to Automate Your Pet Business
04/12/2024
Episode 345 - How to Automate Your Pet Business
Does your website sucks and you don’t know how to fix it? Are you sick of running ever faster on the social media treadmill trying to promote your business, and it’s exhausting? Do you need to add automation to your business, but are you crap with technology and don't know where to start? Then it's time to tune in to this weeks special episode which shares the audio from Dom's recent 'How to automate your pet business' webinar. Tune in to discover; Secret #1 - Why your website is a leaky bucket and how to fix it Secret #2 - How to build an email list of hot prospects that see you as the local pet expert Secret #3 - How to use automation to plug those holes and turn your website into a pipeline of perfect prospects Once you get automation plugged into your pet business you'll have a system that consistently, predictably and reliably works behind the scenes to bring new customers to your door, 24/7, 365 days a year. If you want to fast-track your progress you should grab the launch offer of PetBizSuite click now Huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 344: The Seven Deadly Pet Business Website Mistakes
04/05/2024
Episode 344: The Seven Deadly Pet Business Website Mistakes
Is your pet business website a waste of digital space, that FAILS to bring in new clients? Every few years do you spend thousands on a brand new shiny website, but your results NEVER improve? Is your website failing to attract and convert ideal clients, and are you clueless about what a 'good' website should look like? You aren't alone... Most pet business websites are an overwhelming 'hot-mess' that confuses and overwhelms a website visitor. They have too many buttons, too many options, and not enough structure and focus, which means most of the dog owners (and potential clients) who visits your website, end up leaving, and many will end up in the arms of your competition. To help you get a better understanding of what a great website looks like, this week I'm sharing the 7 deadly website mistakes that are stopping you from spreading the word about your amazing service. Tune in to discover; Navigating No Man's Land: Learn how a cluttered website with no focus, dilutes your message and confuses visitors. Pain Points Unaddressed: Uncover the power of speaking directly to your client's struggles and how it can dramatically increase engagement. Differentiation Dilemma: Discover why standing out in the crowded pet business market is non-negotiable and how to achieve it. Readability and Engagement: Tips on ensuring your website is accessible and compelling to your target audience. Call-to-Action Clarity: Master the art of crafting compelling calls-to-action (CTAs) that guide your visitors towards making a booking or inquiry with confidence. If you action the key learnings from this episode you'll quickly turn your haphazard collection of pictures, pixels and buttons into a perfect 'funnel' that positions your service as the natural choice, AND moves the webiste visitor closer to the sale. If you found all this intriguing and you know you have a sucky website, then you need to sign up for the FREE live webinar I'm delivering on April 11th, It's called 'How to Automate Your Pet Business', and if your website is a leaky bucket, if you aren't collecting emails or doing any follow up, and you wish you had a marketing system to help you consistently attract new clients then you need to be on this webinar. Click to reserve your place on the webinar now. Huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 343 - How to Get Media Coverage to Help Position You as an Expert Pet Professional
03/29/2024
Episode 343 - How to Get Media Coverage to Help Position You as an Expert Pet Professional
This weeks guest is expert reactive dog trainer, Nick McMechan. Nick grew up near Edinburgh where spent a childhood walking, or being walked by, his own and his neighbours dogs. He graduated from university, and after a number of different jobs ended up in retail. During this time he got into dog training as a hobby, and this led to him competing in working trails with his dogs Lady and Max. Max developed some reactivity issues which forced Nick to learn more about dog behaviour, and eventually qualify as a trainer himself. In January 2019 he took redundancy from Boots, and started his dog walking business, just a few weeks before the pandemic! The subsequent lockdowns and lots of dog owners working from home, meant Nick business was slow to grow. He struggled to get clients and was charging low-prices. He then added training services, again charging low-prices and was working ever longer hours. He started dipping into his savings, which led to the breaking point for his fledgling business. Tune in to discover how Nick upped his prices, ditched the dog walking, and went all in with his mission for helping reactive dog owners; How Nick created his own newsletter and got local newspaper, and national radio coverage, which helped build his reputation. Why just adding new services won't make you more money IF you aren't charging high enough prices How to easily get media coverage to position you as an expert pet professional. How consistent follow up will help convince dog owners in your town you are the right dog trainer for them Why putting your personality into your marketing helps you attract more ideal clients who are aligned with your values. How Nick transitioned from dog walking to training AND from low-priced to premium priced! Something anyone can do... Thanks to Nick for being so honest and open, and for sharing his struggles with pricing and his winning media strategy. You can find out more about Nicks business by clicking Dom is doing a FREE live webinar on April 11th called 'How to Automate Your Pet Business'. If your website is a leaky bucket, if you aren't collecting emails or doing any follow up, and you wish you had a marketing system to help you consistently attract new clients then you need to be on this webinar. Click to reserve your place now. Huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 342 - The Perfect Pet Business Marketing Funnel
03/22/2024
Episode 342 - The Perfect Pet Business Marketing Funnel
Is your pet business website a waste of time? Is it merely a collection of pretty pictures and pixels, that is failing to convert website visitors into clients? Is a lack of structure on your homepage sending website visitors into the arms of your competitors? You aren't alone. Most pet business websites DON'T do the job they were designed for, which is to bring YOU more business. So, in this episode Dom shares how you can turn your leaky bucket website, into a funnel that attracts ideal clients, convinces them of your expert status, collects their contact details, so you can follow up with email. This process will dramatically improve the effectiveness of your online storefont. Tune in to discover; Crufts Calamity - How Dom noticed a HUGE marketing mistake at the worlds biggest dog show Event Effectiveness - Discover how one of Dom's clients collected hundreds of leads at a local dog event Fortune in Follow-Up - Why collecting contact details of your website visitors is priority number #1 Pet Biz Funnel Hacker - The simple way to implement a funnel that leads perfect clients to your door. Sales Engine for Your Pet Biz - How investing in a CRM can help with all the automation your business needs Want to learn more about automating your marketing? Then click to download The Automatic Pet Business, a FREE digital marketing blueprint. Huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 341 - How to Build a Six-Figure Side Hustle Dog Training Business with Adam Delderfield
03/14/2024
Episode 341 - How to Build a Six-Figure Side Hustle Dog Training Business with Adam Delderfield
Most dog trainers struggle to get and keep clients, so they end up with a revolving door of customers that leads to a feast and famine business with no stability or structure. This eventually leads to overwhelm, burnout and a low income operation, that does little more than pay for their dog training seminar habit. That is definitely NOT the kind of business that this weeks guest Adam Delderfield has built... Adam has a niched 'puppy' training business that has upsells, cross-sells, and even continuity income with an online 'club' that his puppy clients graduate to.. Tune in as he shares the secrets of his success, that have enabled him to build a six-figure 'side hustle' dog training business, whilst also working in a full time job (where he manages 4 teams, 24 people, and at home has three kids, two dogs and a cat!) If you want to discover how to create a dog training business that has a BIG impact in your dog own community, AND brings in a great income then this episode is a must listen. To find out more about Adam's amazing business click Adam is one of the speakers at IMPACT 24, to grab an early bird ticket for the Pet Business Success Summit, click Huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 340 - How To Give Your Pet Business An Iron-Man Upgrade
03/07/2024
Episode 340 - How To Give Your Pet Business An Iron-Man Upgrade
Is it a bird? Is it a plane? No! It's the early bird ticket offer for Dom's flagship event of the year, IMPACT 24! The Pet Business Success Summit. Over one magical weekend in June, the worlds leading pet business coach, Dom Hodgson himself, will share the Seven Super Hero traits that will take your business from ordinary to extraordinary. Superpowers like; Superpower #1. Super Strength: Command the Top-Dog Position with Premium Pricing Banish the bargain bin mindset and reposition your services from 'nice to have,' to must-haves, for the discerning pet owner who is looking for something different and better. Being premium a superpower that transforms every aspect of your pet business. Superpower #2. Speed: The Flash's Guide to Pet Business Productivity At IMPACT you'll learn Dom's fast-track methods for identifying your IGT's (Income Generating Tasks), prioritising activities that matter, and cutting out the fluff that slows you down. Superpower #3. Flight: Soar Above the Competition as the 'Go-To' Expert. At IMPACT Dom will share how to use educational content, spearheading standout events, and how to secure media features that spotlight you as your towns leading authority. Superpower #4. Invisibility: Covert Communications, Heroic Results Discover how to use targeted emails and direct mail to make your message felt, not just heard, by the right customers, at the right time. Superpower #5. Telepathy: Understand Your Customers Better Than They Understand Themselves Get ready to dive deep into the psyche of your clientele. Learn mind-bending tricks so you anticipate your client's needs, cater to their whims, and lock in their loyalty. Superpower #6. Shape-Shifting: Be the Chameleon in a World Resistant to Change At IMPACT we'll empower you to be as adaptable as you are steadfast, turning industry shifts into your playground. Superpower #7. Technomancy: Mastering Automation and Technology Time to let technology be your sidekick, and automate the mundane so YOU can focus on the mission. To grab an early bird ticket for IMPACT 24 - the Pet Business Success Summit, click Huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 339 - A Pet Business Newsletter Masterclass
03/01/2024
Episode 339 - A Pet Business Newsletter Masterclass
Do you struggle to stand out from the ever growing competiton? Are you tired of unsuccessfuly promoting your service on the social media hamster wheel? Would you love to discover a better (and secret) way to connect with dog owners in your town? Then you are in luck because this weeks episode is a pet business newsletter special, and I'm speaking to four different pet business owners who have transformed their business with the addition of a paper and ink promotional tool, A.K.A a newsletter... Tune in to discover; How to gather content, curate articles and publish a quarterly newsletter How to use a newsletter to open relationships, drive awareness, encourage referrals How the podcast guests got over thier fear of writing and boosted their confidence by promoting through a published newsletter How to elevate your business above the 'same old boring' marketing your crummy competition are doing... How adding a paper and ink newsletter can help increase prices, with customer retention and make clients feel proud about being a part of your business Huge thanks to Tracey, Demi, Caroline and Trudie for sharing their expertise and experiences. Find out more about Tracey Oliver by clicking Find out more about Caroline Sammon by clicking Find out more about Demi Powell by clicking Find out more about Trudie Julien by clicking If you want to learn how to create your own paper and ink newsletter then you should join the Pet Business Inner Circle where we have loads of rescources (and an amazing community) that can help you. Click to join now To grab an early bird ticket for IMPACT 24 - the Pet Business Success Summit, click Huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 338 - The Pet Business Authors Roundtable
02/22/2024
Episode 338 - The Pet Business Authors Roundtable
Have you ever wanted to write a book? Do you envy pet professionals who achieve author status? Are you REALLY good at what you do, but you struggle to stand out from the crowded competition? Then you are in luck because in this weeks show I'm bringing together four pet business owners who have all written a book to help them grow their pet business. You'll hear from dog trainers Natasja Lewis and Meera Jethwa, dog daycare owner Tim Jackson and little critter specialist Lucy Hawke. All of these people put an expert stamp on their business by writing and publishing a book (and some have written more than one) Tune in to discover; How did each author get over the initial fear of writing a book (and trust me, the fear is REAL!) Why writing a book, and telling your story, helps you better connect with dog owners in your town. How they used book writing experts and coaches to get the book over the line\How long it takes to write a book, and writing tips that will get you moving faster How they have used a book to market their services (and elevate themselves above the competition) How writing a book took me from me local noboby to industry expert - and it can do the samer for you too! This is hugely enteraining and educational roundtable, about what it REALLY takes to become a pet business author... Thanks to all the awesome authors for sharing their story. Find out more about Natasja Lewis by clicking Find out more about Meera Jethwa by clicking Find out more about Tim Jackson by clicking Find out more about Lucy Hawke by clicking To get on the early bird pre-notification list for IMPACT 24 - the Pet Business Success Summit, click Huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Epsidoe 337 - Dom's Pet Business Productivity Reset
02/16/2024
Epsidoe 337 - Dom's Pet Business Productivity Reset
One of the challenges of running and growing a pet business empire is the constant need to 80/20 your activities so you are always putting most of your efforts into the business critical tasks. And in my coaching and consulting work I spend time helping the business owner identify the crucial activities they SHOULD be concentrating on. Anyway, in the last four weeks I found myself not being as productive as I usually am, so I had a reset and rearranged my priorities and my shedule. In this 'behind the scenes' episode, I talk through how I got back on track with my business critical tasks Huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 336 - How to Thrive in the Pet Industry with Arden Moore, America's Pet Health and Safety Coach
02/09/2024
Episode 336 - How to Thrive in the Pet Industry with Arden Moore, America's Pet Health and Safety Coach
This weeks guest is a master instructor in pet first aid, she has written 27 pet books, she is a fear free speaker, and she has the longest running pet podcast in the world. It's the one, the only, Arden Moore! Arden grew up North West Indianna with her three siblings. She graduated with a degree in communications and enjoyed a successful career as a journalist before she dove into the pet industry with all four paws! Since has made an incredible impact in the industry as a podcast host, author, speaker and teacher. Tune in to discover; Why Mom knows best! How some unexpected advice from her mother inspired Arden to leave journalism and start her own business How to write like you speak - Some awesome creative writing ideas that will help you easily create content Never be out of work - The secret to keeping your new client pipeline flowing Stand out any way you can - Why having a weird first name was an advantage in her career as a journalist... Entertaining Education - Why Arden includes songs and dittys in her first aid presentations to help her audience remember the lessons And much, much more! Thanks to Arden for sharing her inspiring story. Make sure you check out her podcasts! You can find out more about Arden by going to her website click Huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 335 - Breakthrough Marketing Secrets for Dog Trainers, with Nick Benger
02/01/2024
Episode 335 - Breakthrough Marketing Secrets for Dog Trainers, with Nick Benger
This week I'm talking to expert dog trainer, awesome podcaster and industry top dog, Nick Benger. Nick spills the beans on his origin story, which involves his dog almost being ran over, he talks about the time he got serious about making dog training a career, and how dog trainers can create a profitable 'lifestyle' business IF they price and market their services correctly. We also deep dive into his current business set-up, how he markets his services and he gives us the inside scoop on how he ended up working as an expert trainer on the Netflix show 'The Pack!' Tune in to discover; Why Nick now thinks charging low prices actually puts off clients How Nick uses good old fashioned email marketing to fill his training classes Why dog trainers need a 'funnel' that moves clients from one service to another How his podcast helped him secure a job on a Netflix TV show! Why regularly increasing prices is crucial for dog trainers And much more... You can find out more about Nick by listening to his awesome podcast, Dog Talk with Nick Benger, click to listen now Huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking now. To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 334 - Essential Email Updates and Algorithm Hacks with Online Expert Josh Hightower
01/26/2024
Episode 334 - Essential Email Updates and Algorithm Hacks with Online Expert Josh Hightower
In Episode 334 I'm interviewing marketing expert Josh Hightower, about the changing trends for promoting your pet business in 2024. We chew the fat about online strategies including, essential email marketing updates (which you MUST action soon if you want to ensure your emails keep landing in the inbox), algorithm changes that Josh learned about at the recent Digital Marketer Traffic and Conversion Summit, and there's a CRM deepdive. Tune in to discover; What BIG changes are happening in your clients inbox (and how to make sure you avoid the SPAM box) Why ai is still the buzzword at Traffic and Conversion Summit. Why you can't rely on prospects 'liking' your social media pages anymore. How to start each video so you the algorithm connects you with potential customers How to brainstorm content ideas (and use ChatGPT to help speed up the process Why email and direct mail are STILL the go-to marketing channels for switched on business owners. And we also talk about our brand new CRM system PetBizSuite, which is going to transform how pet business owners market thier business. And much more... Huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC by clicking now. To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 333 - Building a Niched Grooming Business with Rabbit Specialist, Anjie Coates
01/19/2024
Episode 333 - Building a Niched Grooming Business with Rabbit Specialist, Anjie Coates
This weeks guest is the amazing Anjie Coats, a groomer extraordinare and acclaimed rabbit grooming specialist. Anjie grew up as an army brat living wherever her dad was stationed. They finally settled in Masschusettes, where she lives now, and she initially studies to be a neurosurgeon, and for some pocket money she worked part time in a grooming salon. Anjie progressed well through college achieving good grades, she had a sponsor and everything was on track, until aged 18 she got run over by a garbage truck and had her arm ripped off. Five years of surgery later (dying six times in the process) the doctors got her arm as good as it was going to get, Anjie began an 11 year career in law enforcement, and she still kept the grooming going after work, but then burn-out caused her to go full-time with dog grooming aged 32. From there she moved from dogs to grooming cats, rabbits, chinchillas, ferrets and even yoga loving guinea pigs! Tune in to discover; Why you shouldn't let family pressure stop you from pursuing your passion, and career in the pet industry. Why certain cat breeds need grooming just as much as dogs (and why cats lick themselves, and its NOT to keep clean!) Why Rabbit grooming requires a supreme level of skill and knowledge - as Anjie says they are basically blown glass with fur! Why Anjie wrote a book to help aspiring rabbit groomers How Anjie embraced seasonal and themed promotional materials to keep her clients engaged and invested in her services. How to price your grooming services for cats, rabbits, and guinea pigs. Also contains a mini cat grooming masterclass including a top turkey timer tip And much, much more... This is a truly inspiring, entertaining and educational episode. Enjoy! To find out more about Anjie, her business and books click now Shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC by clicking now. To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 332 - My 2024 Pet Business Goals with Dom Hodgson
01/13/2024
Episode 332 - My 2024 Pet Business Goals with Dom Hodgson
Go behind the scenes as the Pet Biz Wiz lets you sit in on a LIVE goal setting session that will power him through 2024. 2023 was a year of change and pushing new boundaries culminating in five trips to the USA, so this year is about consolidation and collaboration. Dom is building on and developing the relationships he opened last year with strategic partners across the pet care space. He has new business ideas, and events to lauch, as well as a publishing schedule that involves content for online and offline media channels. Tune in to discover; Why Dom is planning to travel to the states at least another 5 times in 2024 How he is leveraging relationships with other industry experts, vendors and asscociations to help him reach more pet care clients Why he is writing another book in 2024 ( or how it's already written and just needs editing) How Dom uses online and offline events to spread the word about his superpower coaching and consulting services (and how you can do the same) And he also shares information about the brand new Pet Boarding and Daycare podcast he'll be hosting and producing - which starts later this month... Are you curious how he gets it all done? Then tune in to episode 332 now! Shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC by clicking now. To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click now If you would like a FREE copy of my Doggy Daycare recurring revenue membership blueprint click If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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Episode 331 - The Successful Dog Grooming Blueprint with River Lee
01/04/2024
Episode 331 - The Successful Dog Grooming Blueprint with River Lee
This week I'm talking to the amazing River Lee who runs the Savvy Groomer, a coaching business that helps groomers go from burnt out, broke and broken to healthy, wealthy and happy. River grew up in Rhode Island, where she struggled at school where and felt like an outsider. Being neurodivergent and dyslexic meant she struggled in a traditional learning environment. However, she always had an entrepreneurial spirit and actually ran a small pet sitting company when she just 12 years old! She did a number of jobs, graduated, and ended up managing a doggy daycare full-time at the same time as she was training to be a vet. She ended up training to be a groomer purely as a back-up to cover the work-shy groomer who was enployed at the daycare. At this point she was involved in a massive car accident, fell pregnant, lost her apartment, and the daycare she was working in said they would prefer it if she left, so River ended up homeless, living in her car, with no job. Unbelievably, she knew someone who was looking to get out of a grooming lease, which River took over, and ended up opening her first grooming business four days before her son was born. She survived on ketchup sandwhiches, while her son was being washed in the bath at the salon, where they were living illegally! But, when the chips were down River showed an unbelievable determination to build a better life. And, if you think that is amazing, then you'll love hearing how River turned her life around, to become not only a successful business owner, but an inspirational leader in the grooming industry. Tune in to discover; How River switched from a low-price to a premium grooming model by doubling her prices! Why it can be BAD to build your business around a reputation of being a groomer who can work with any dog (especially difficult dogs) Why River recommends a membership model for groomers, and the cool way she designed her membership around the kind of business (and life) she wanted to have. Why she niched to cats for second business (and gained 100 subscription clients in less than six month) How to turn your neurodiverance into your superpower! And much, much more... To find out more about River, and her Savvy Groomer program click now Shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC by clicking now. To grab a 'hot off the press' copy of my 2024 Pet Business Promotional Calendar then click now If you run a seven-figure plus pet business and want to book a private consultation with Dom in 2024, then email Beth on . Explain what you need help with, tell me a bit about your business, and if I think I can help, if I think we're a good fit, and if I'm excited by the project we'll book a call to discuss further. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click now To apply to join Dom's next level Diamond private coaching program click now
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