The Poodle to Pitbull Pet Business Podcast

Join the UK's leading and most controversial pet business coach Dom Hodgson, as he goes off the leash and shares the business building secrets that will fix your pet business. If you are a dog trainer, dog walker or a dog groomer then this show will provide the marketing education you need to put your business growth on steroids.

Episode 458 – The Science of Stopping: Do You Need a Pet Business Mid-Year Reset? 07/10/2026

Episode 458 – The Science of Stopping: Do You Need a Pet Business Mid-Year Reset? Are you trying to push through the second half of the year on fumes? When was the last time you properly stepped away from the noise of your business? And could pressing pause actually be the thing that helps you move faster when you return? In this episode, I’m sharing a lesson from a recent week away in Menorca with Beth, where we did very little on purpose. No laptop, no emails, no social media, and no heroic “just checking in” nonsense. Just rest, reading, swimming, talking, and a proper reset after a very busy first half of the year. I explain why downtime is not a luxury, but essential business maintenance, and how the best coaches, athletes, and business owners understand the power of planned recovery. From Phil Jackson and the Chicago Bulls to Andy Reid, Steve Kerr, and Carlo Ancelotti, there’s a reason elite performers build pauses, resets, and review points into their working rhythm. I also share why we meet every 90 days inside the Dog Daycare Success Academy, and how quarterly immersion events help owners step out of the chaos, clear the noise, and build a sharper plan for the next phase of growth. In this episode, you’ll discover: Why Rest Is Strategy – How planned downtime gives you the energy and clarity to make better decisions. The Power of the Halftime Reset – What elite sports teams can teach business owners about stopping, reviewing, and adjusting. Why 90 Day Sprints Work – How quarterly planning creates urgency, focus, and momentum without burning you out How to Protect Your Reset Time – Why stepping away from your business should be treated like an essential appointment The DDSA Rhythm – How weekly execution and quarterly immersion events keep owners focused, supported, and moving forward. Another huge thank you to our sponsors PawPal, who’s amazing services you can find out more about . If you want to join the Dog Daycare Success Academy wait list, head to: /episode/index/show/poodletopitbullpetbusinesspodcast/id/42022235

Episode 457 – Meet The Pet Accountant: Vicky Clark Shares Why Pet Businesses Need to Get Serious About Their Numbers 07/03/2026

Episode 457 – Meet The Pet Accountant: Vicky Clark Shares Why Pet Businesses Need to Get Serious About Their Numbers Are you winging your accounts and hoping everything is in the right box? Do you know whether you should be a sole trader, limited company, or something else entirely? And could one bad finance decision quietly cost your pet business thousands? In this episode, I’m joined by Vicky Clark, founder of The Pet Accountant and Pet Pro Expo. Vicky works exclusively with pet businesses across the UK, helping groomers, walkers, trainers, boarders, daycare owners, and other pet professionals get their finances, bookkeeping, tax, and business structure properly sorted. We talk about the biggest accounting mistakes pet business owners make, why DIY finances can quickly go wrong, and why copying advice from random Facebook comments is usually a terrible idea. Vicky also shares how The Pet Accountant started almost by accident, why choosing the right business structure matters, and how one client nearly overpaid HMRC by more than £13,000 because her tax return had been completed incorrectly. We also dig into Pet Pro Expo, why Vicky created the event, and why UK pet business owners need more proper business education if they want to stand out, charge more, and build something sustainable. In this episode, you’ll discover: • Why DIY Accounting Can Cost You – How getting figures wrong can lead to huge tax mistakes and missed savings. • The Sole Trader vs Limited Company Question – Why choosing the wrong structure can create expensive problems later. • Why Facebook Isn’t Your Accountant – How bad advice from random groups can leave pet business owners exposed. • The Value of Proper Business Support – Why working with people who understand the pet industry makes a real difference. • Inside Pet Pro Expo – How Vicky's business conference is helping UK pet business owners improve pricing, mindset, marketing, finance, and growth. If you want to find out more about The Pet Accountant, head to: And if you want to grab one of the remaining tickets for Pet Pro Expo, go to: Thanks to our amazing show sponsor Pawpal. Find out how Pawpal can make your life easier by going to If you want to join Dom's Dog Daycare Success Academy got to click now /episode/index/show/poodletopitbullpetbusinesspodcast/id/41721650

Episode 456: Four Books from Boston – First Class Knowledge from a Second Hand Book Store 06/26/2026

Episode 456: Four Books from Boston – First Class Knowledge from a Second Hand Book Store Where do your best business ideas actually come from? Are you looking outside the pet industry often enough… or just recycling the same tired advice as everyone else? And could one strange book, old advert, or random story spark the next big idea in your business? In this episode, I’m sharing four business lessons from a secondhand bookstore in Boston. Before the first Dog Daycare Success Academy immersion event, Beth and I stumbled across Brattle Bookshop, and what was supposed to be a bit of sightseeing quickly turned into an hour of rummaging through dusty old books, picture books, advertising collections, money history, and vintage magazines. I walk you through four very different books I picked up and the lessons each one offers for pet business owners — from stepping outside your comfort zone, to using mascots and characters in your marketing, to the power of storytelling, to why old adverts are still some of the best marketing teachers around. The bigger lesson is simple: if you only ever consume ideas from inside the pet industry, your business will eventually look, sound, and feel like every other pet business in town. In this episode, you’ll discover: Why Curiosity Creates Better Ideas – How stepping outside your industry gives you fresher, stronger business inspiration. The Power of Business Exploration – Why getting out of your comfort zone can lead to bigger opportunities and better growth. Why Characters Still Work – How mascots, hidden details, and recurring brand icons make your business more memorable. Stories Make Lessons Stick – Why the best marketing teaches through stories, not bland AI-generated content. Better Inputs, Better Outputs – How books, museums, restaurants, hotels, and old adverts can spark ideas your competitors will never see coming. If you missed the Boston immersion event and would like to be at our next quarterly mastermind then you need to join the Dog Daycare Success Academy wait list, head to: Thanks to our amazing show sponsor Pawpal. Click to find out more /episode/index/show/poodletopitbullpetbusinesspodcast/id/41721610

Episode 455 – Is Your Dog Daycare Too Boring? 06/19/2026

Episode 455 – Is Your Dog Daycare Too Boring? Is your daycare safe, professional, certified… yet completely forgettable? Are you losing attention because your business looks and sounds like every other pet resort in town? And what would change if you stopped playing it safe and started making your business more interesting? In this episode, I’m asking a blunt but important question: is your dog daycare too boring? After recent Dog Daycare Success Academy trainings around goal setting, vision, and building more fun into your business, I’m digging into why fun, personality, entertainment, and experience matter more than most pet business owners realise. I share the story behind BMFI — Be More F@cking Interesting — a lesson I originally taught dog owners in my first book, How to Be Your Dog Superhero. Back then, the message was simple: if you want your dog’s attention, stop being dull. Today, I’m turning that same mirror onto your business. Because most daycares are beige, predictable, and clinical, and “safe supervised play” is no longer enough to stand out. We also explore why affluent dog owners crave experiences, why boring businesses become vulnerable, and how premium pricing gives you the breathing room to create a daycare people actually talk about. In this episode, you’ll discover: Why Safe Isn’t Enough – How “we love dogs” and “supervised play” became the bare minimum, not a USP. The BMFI Business Lesson – Why being more interesting applies just as much to your daycare as it does to dog training. What Affluent Owners Really Want – Why premium clients are looking for stories, experiences, emotion, and validation. The Danger of Being Forgettable – How indifference quietly kills client loyalty and opens the door for competitors. Why Premium Pricing Funds Creativity – How better margins allow you to create themed experiences, better marketing, stronger staff, and real wow moments. If you want to get my world famous weekly emails then go to sign up now And if you want to join the Dog Daycare Success Academy wait list, head to: Another huge thank you to our sponsors PawPal, who’s amazing services you can find out more about . /episode/index/show/poodletopitbullpetbusinesspodcast/id/41621385

Episode 454: Why Pet Business Owners Should Attend The 2026 Pet Pro Expo! 06/12/2026

Episode 454: Why Pet Business Owners Should Attend The 2026 Pet Pro Expo! Are you creating content that actually moves people closer to buying… or just posting because someone told you to? What happens when you stop copying bland AI-generated slop and start showing the real personality, values, and story behind your business? And could one properly planned content system finally stop you staring at a blank screen wondering what to post? In this episode, I’m taking you behind the scenes of the latest Dog Daycare Success Academy immersion event at Lumley Castle, where the theme was Content in the Castle. You’ll hear from attendees who left with clear content plans, new frameworks, and a far better understanding of how to create social media that connects, converts, and actually shows off what makes their businesses different. I also explain why the DDSA immersion events have become such an important part of the programme, how the asset-building curriculum works, and why business owners get the biggest results when they stop coasting and fully commit to doing the work. Then, in the second half of the episode, I’m joined by Vicky Clark from The Pet Accountant and Pet Pro Expo. We talk about why she created the event, why UK pet business owners desperately need more business-focused education, and what’s coming up at this year’s Pet Pro Expo in Birmingham — including the special bonus day I’ll be running. In this episode, you’ll discover: Why Better Content Matters – How stronger, more personal marketing helps you stand out from boring, beige competitors. The Content in the Castle Takeaways – What DDSA members learned from Steven Inalareedi’s content frameworks. Why Immersion Events Work – How in-person masterminds create clarity, accountability, and proper action plans. The Problem With Copycat Marketing – Why relying on generic posts, AI slop, and bland industry advice makes your business invisible. Inside Pet Pro Expo – Why this UK event is helping pet business owners finally learn the business skills they were never taught. If you want to join the Dog Daycare Success Academy wait list, head to: And if you want to attend Pet Pro Expo in Birmingham on October 3rd, head to: Another huge thank you to our sponsors PawPal, who’s amazing services you can find out more about . /episode/index/show/poodletopitbullpetbusinesspodcast/id/41621295

Episode 453 - Inside the Dog Daycare Success Academy: What DDSA Members Are Saying About the Pet Industries Transformational Mastermind 06/05/2026

Episode 453 - Inside the Dog Daycare Success Academy: What DDSA Members Are Saying About the Pet Industries Transformational Mastermind Do you know your business needs to change… but keep putting off the big moves? What happens when you put ambitious dog daycare owners in a room and force them to think bigger? And could the right accountability finally push you to raise prices, set proper goals, and get serious about growth? In this episode, I’m sharing more behind-the-scenes audio from the first Dog Daycare Success Academy immersion event in Boston. You’ll hear directly from DDSA members as they talk about their biggest takeaways from the room — from dreaming bigger and setting clearer 90-day goals, to targeting more affluent clients, adding premium tiers, and finally taking proper action on pricing. I also explain why the DDSA doors are closing again, what new members go through during onboarding, and why the programme is designed to help serious dog daycare and pet resort owners stop drifting and start building a more profitable, valuable, and focused business. If you’ve been sitting on the fence, wondering whether this is the right room for you, this episode gives you a real feel for the people, the energy, and the results inside the academy. In this episode, you’ll discover: Why Big Goals Matter – How clearer one-year, three-year, and five-year thinking changes the way you run your business. The Power of Pricing Confidence – Why raising prices is often the first serious step toward better clients and better profits. What Happens in the Room – How peer feedback, hot seats, and 90-day accountability create faster action. Why Premium Positioning Works – How targeting affluent clients changes your marketing, service, and revenue. Who DDSA Is Really For – Why this programme is built for owners who want to do more, make more, and actually implement. Want to know more about how the Dog Daycare Success Academy can help you dramatically grow your dog daycare or pet resort? Then you need to enroll before the deadline on June 7th. Click to enroll now! Thanks to our amazing show sponsor Pawpal. Click here to find out more about how their amazing booking app can help save you time and money. Find out more /episode/index/show/poodletopitbullpetbusinesspodcast/id/41346535

Episode 452 - Lessons from the 'Boston Profi-T Party' - Behind the Scenes at the First Dog Daycare Success Academy Immersion Event 05/29/2026

Episode 452 - Lessons from the 'Boston Profi-T Party' - Behind the Scenes at the First Dog Daycare Success Academy Immersion Event Why do so many dog daycare owners stay busy… but still feel broke? Why do some facilities make more money with fewer dogs than others? And what happens when you stop thinking like a warehouse and start thinking like a premium pet business owner? In this episode, I’m taking you behind the scenes of the very first Dog Daycare Success Academy immersion event in Boston — aka the “Boston Profit TEA Party.” See what I did there.... The theme was simple: Profit First. Profit Always. Profit Every Time. Over two days we deep dived into pricing psychology, money mindset, profit stacking, customer development systems, aggressive follow-up, and the practical strategies that help dog daycare owners dramatically increase profits without cramming more dogs into the building. I’m also sharing some of the biggest breakthroughs members had in the room — from confidence around raising prices to understanding why affluent dog owners are the key to building a calmer, more profitable business. In this episode, you’ll discover: Why Pricing Affects EVERYTHING – From staff retention and hiring to marketing, client quality, and long-term growth. The “Profit Per Dog” Philosophy – Why more dogs isn’t always the answer to making more money. How To Move Clients Up The Value Ladder – Simple ways to increase customer value through upsells, enrichment, and better systems. Why The Traditional Meet & Greet Is Broken – And how induction programmes are transforming profitability and customer experience. The Power of Aggressive Follow-Up – Why most dog daycares leave a fortune on the table by failing to communicate properly with clients. What Profit Stacking Really Means – How layering multiple profit moves together can create rapid transformation in your business. I also share details about the upcoming DDSA immersion events including: Content In The Castle at Lumley Castle with Steven Inala-Reedy in June And World-Class Customer Service in Annapolis in August with Vance 'Disney Guy' Morris And if you want to attend my upcoming FREE live workshop: The New Rules of Profitable Dog Daycare: How Smart Operators Are Making More Money With Fewer Dogs — WITHOUT Scaling The Chaos Head to: And if you want to learn more about the Dog Daycare Success Academy: /episode/index/show/poodletopitbullpetbusinesspodcast/id/41346475

Episode 451 - How to Overdeliver in Your Pet Business: Lessons from Bryan Kurtz and Barry Jacobson 05/22/2026

Episode 451 - How to Overdeliver in Your Pet Business: Lessons from Bryan Kurtz and Barry Jacobson Are you giving your best clients the kind of experience that makes them stay, spend, and refer? What can Disney, Club 33, and world-class direct marketers teach you about premium pet care? And how do you build a daycare that doesn’t just supervise dogs — but removes worry from their owners’ lives? In this episode, I’m talking about two big lessons I picked up from Brian Kurtz and Barry Jacobson at a recent mastermind in Florida. Brian is one of the true legends of direct response marketing and the author of Overdeliver, while Barry spent decades helping Disney create VIP, luxury, and members-only experiences for some of their most valuable guests. I unpack how Brian’s RFM principle can help you identify your best clients, reward them properly, and create higher-priced services around what they already want. Then I dive into Barry’s Disney-style lesson that luxury isn’t really about piling on more stuff — it’s about removing worry, creating certainty, and making people feel genuinely looked after. If you want to build a more premium, experience-led pet business, this episode will help you rethink what “overdelivering” really means. In this episode, you’ll discover: The Power of RFM – How recency, frequency, and monetary value help you identify your best clients. Why Best Clients Deserve More – How rewarding loyal clients creates more referrals, retention, and revenue. What Luxury Really Means – Why premium service is less about fancy extras and more about removing worry. Building a Fortress of Trust – How great daycare experiences give dog owners peace of mind all day long. Where the Industry Is Heading – Why smart operators are moving away from warehouse-style daycare and toward personalised, experience-led service. If you want work with Dom and join the Dog Daycare Success Academy wait list, head to: Thanks to our amazing show sponsor Pawpal. Find out how their amazing booking platform can save you time and money with your own company branded app! Click to find out more /episode/index/show/poodletopitbullpetbusinesspodcast/id/41346370

Episode 450 – What Affluent Dog Owners REALLY Want From Your Dog Daycare 05/15/2026

Episode 450 – What Affluent Dog Owners REALLY Want From Your Dog Daycare Are you creating content that actually attracts the right clients… or just posting because you feel you should? Do affluent dog owners really spend more on everything — or only on what matters to them? And how can your daycare become one of those things they see as worth paying premium prices for? In this episode, I’m joined by Steven Inala-Reedy from A Content Space, who’ll be the special guest at our upcoming Dog Daycare Success Academy immersion event at Lumley Castle. We talk about consistency, content mistakes, why follower count matters less than most people think, and how pet business owners can create meaningful content without spending their entire life glued to a phone. Then, after the break, I dig into what affluent dog owners are really looking for in a dog daycare. Using Tyson Fury, private jets, Asda shopping, Dan Kennedy’s affluent marketing lessons, and my own experience helping pet businesses reposition themselves, I explain why wealthy clients don’t spend more on everything — they spend more on what matters. And your job is to make your daycare matter. In this episode, you’ll discover: Why Content Consistency Wins – How showing up regularly beats chasing viral hits and follower counts. The Real Content Mistake – Why most business owners post without research, structure, or strategy. What Affluent Buyers Value – Why premium clients care about time, expertise, status, convenience, and experience. How to Be Seen As a Pet Pro Expert – Why books, guides, frameworks, awards, and authority assets help you claim top dog status. The Power of Membership and Experience – How exclusivity, themed enrichment, and “velvet rope” positioning attract better clients. If you want to join the waiting list for the Dog Daycare Success Academy, head to: Thanks to our amazing sponsor Pawpal. To find out more about how Pawpal can help your business go to /episode/index/show/poodletopitbullpetbusinesspodcast/id/41306035

Episode 449 – Finding the Hidden Money in Your Dog Daycare WITHOUT Adding More Dogs 05/08/2026

Episode 449 – Finding the Hidden Money in Your Dog Daycare WITHOUT Adding More Dogs Are you trying to fix your profit problem by adding more dogs through the door? What if the money you need is already sitting inside your existing client base? And how could a few simple offers create a quick cashflow surge without adding more chaos to your facility? In this episode, I’m sharing a practical training on how to find the hidden money in your dog daycare. After the first Dog Daycare Success Academy immersion event in Boston, where we focused heavily on profit, pricing, labour costs, and 90-day goals, I wanted to give you three simple ways to increase revenue without chasing more new clients. I explain why most daycare owners default to the “more dogs” solution, why that often leads to more stress rather than more profit, and how existing clients are usually the fastest and easiest route to extra cash. From sending direct offers to your current list, to increasing attendance, to creating a proper value ladder, these are simple moves that can unlock money already sitting inside your business. If you’re busy, full, and still struggling to make payroll, this episode will help you stop looking only at volume and start pulling the profit levers that actually matter. In this episode, you’ll discover: What Hidden Money Really Means – Why your existing client base is often your fastest route to extra profit. The Three Ways to Grow – How price, frequency, and client value drive revenue without adding more chaos. The $1,000 Email – Why one simple direct offer can create a fast cashflow bo Getting Clients to Come More Often – How increasing attendance from existing clients creates easy money. Building a Value Ladder – Why good, better, best services help affluent clients spend more with you. If you want to add your name to the waiting list for the Dog Daycare Success Academy, head to: Thanks to PawPal our amazing show sponsor! Check them out /episode/index/show/poodletopitbullpetbusinesspodcast/id/41214250

Episode 448 – The Most Dangerous Place to Run a Dog Daycare… The Middle of the Market 05/01/2026

Episode 448 – The Most Dangerous Place to Run a Dog Daycare… The Middle of the Market Are you stuck in the middle of the market… busy, stressed, and still not making enough money? Do you already have a handful of dream clients who buy everything, never complain, and happily refer others like them? And what if the fastest way to grow your profits wasn’t to take more dogs… but to deliberately attract more of those better clients? In this episode, I’m recording from Boston after the first two-day immersion event for my Dog Daycare Success Academy members, and I’m unpacking one of the biggest shifts a pet business owner can make: intentionally targeting more affluent dog owners. Every time I get a room full of daycare and pet resort owners together, the same truth shows up — dramatic change usually comes from pulling just a few key levers, and it’s almost never the lever owners think they should be focused on. Using a recent article about Disney’s pricing strategy as a backdrop, I explain why trying to stay in the middle of the market is one of the most dangerous places to run a dog daycare. Disney has moved away from mass accessibility and toward higher spend per guest, fewer people in the parks, and a better overall experience. I believe the same shift is happening in dog daycare and pet resorts — and the owners who understand it early will be the ones who thrive. If you’ve been wondering whether premium positioning is really worth it, or whether it’s time to move away from the “warehouse-style” model, this episode lays out exactly why the future belongs to businesses that do more with fewer, better-fit clients. In this episode, you’ll discover: Why the Middle of the Market Is So Dangerous – How being “average” keeps you busy, stretched, and underpaid. What Disney Can Teach You About Profit – Why fewer customers spending more can create a far stronger business. The Power of Intentional Targeting – How attracting affluent dog owners changes the quality of your clients and your margins. Why Volume Isn’t the Answer – How more dogs often leads to more pressure, more stress, and less profit. What Premium Really Creates – Why a more experiential, personalised model makes your business more enjoyable, profitable, and valuable. If you want to add your name to the waiting list for the Dog Daycare Success Academy, head to: Thanks to PawPal our amazing show sponsor! Check them out /episode/index/show/poodletopitbullpetbusinesspodcast/id/41114880

Episode 447 - The Lie Most Dog Daycares Are Living (And Why It’s Keeping You Stuck) 04/24/2026

Episode 447 - The Lie Most Dog Daycares Are Living (And Why It’s Keeping You Stuck) Are you busy, fully booked… and still not making the money you expected? Have you built a business that looks successful on the outside but feels exhausting on the inside? And what if the real problem isn’t your marketing… but the client model you’ve built your business on? In this episode, I’m unpacking what I believe is one of the biggest lies in the dog daycare industry — that being busy equals being successful. Fresh back from a couple of days away in Spain, I found myself reflecting on why so many daycare owners struggle to take time off, and it led me down a rabbit hole of conversations, comments, and patterns I’ve seen repeated over the last decade. We dive into the ongoing debate around pricing, premium positioning, and marketing to affluent dog owners — including some pushback I’ve had online — and I break down why sticking with a low-price, high-volume model is one of the fastest ways to stay stuck, stressed, and underpaid. I also share lessons from my own journey building a premium pet business, why the market is shifting whether you like it or not, and what you need to do if you want to future-proof your business and actually enjoy the lifestyle you set out to create. In this episode, you’ll discover: The “Busy = Successful” Myth – Why being fully booked doesn’t automatically mean you’re building a profitable business. The Real Cost of Low Pricing – How attracting price-driven clients leads to more stress, less loyalty, and weaker margins. Why the Market Is Changing – How competition, rising costs, and smarter operators are forcing a shift in the industry. The Premium Positioning Advantage – Why targeting affluent dog owners leads to better clients, higher profits, and a more stable business. What Needs to Change First – Why this isn’t a marketing problem… it’s a business model problem. If you’re ready to rethink your pricing, positioning, and overall business model, you can learn more about the Dog Daycare Success Academy, and add your name to the waitlist by clicking now Thanks to our amazing show sponsor Pawpal. To find out more about their amazing app go to /episode/index/show/poodletopitbullpetbusinesspodcast/id/40987440

Episode 446 – The Big Profit Boosters: 7 Ways to Make More Money in Your Pet Business This Week 04/17/2026

Episode 446 – The Big Profit Boosters: 7 Ways to Make More Money in Your Pet Business This Week Do you need more revenue in your business… but feel like everything takes too long to implement? What if you could flick a few simple “money switches” and see results this week? And are you avoiding the simple actions that would actually bring more cash into your business? In this episode, I kick things off by sharing what’s been happening inside the Dog Daycare Success Academy, including a brand-new bonus training I delivered called the “Profit Booster.” The goal? To help owners make more money fast by using simple, practical actions that can be implemented immediately. I break down the idea of “money switches” — small changes, offers, or conversations that can unlock revenue quickly — and why most business owners avoid them, even though they’re often the fastest route to growth. Then I’m joined by Eve Molzhon, who shares insights into her upcoming Leadership Summit in Chicago, where the focus is firmly on the business side of pet care. Eve touches on staffing strategies and securing legal protection, as well as working to build new revenue streams. In this episode, you’ll discover: The “Money Switch” Mindset – How small, fast actions can unlock immediate revenue in your business. Why Owners Avoid Selling – The real reason you hesitate to ask clients for money (and how to fix it). Quick Wins That Actually Work – Practical ideas you can implement this week to boost cash flow. The Power of Accountability – Why setting deadlines and challenges forces action and results. Building Smarter Revenue Streams – How memberships and recurring income can stabilise and grow your business. If you want to join the waitlist for the Dog Daycare Success Academy, head to: And if you want to level up your business knowledge even further, check out Eve’s upcoming Leadership Summit at: Thanks to our amazing show sponsor Pawpal. To find out more about their amazing app go to /episode/index/show/poodletopitbullpetbusinesspodcast/id/40909285

Episode 445: Celebrating The Unsung Heroes in Your Pet Business (And Why They Matter More Than You Think) 04/03/2026

Episode 445: Celebrating The Unsung Heroes in Your Pet Business (And Why They Matter More Than You Think) Who are the unsung heroes in your business… and are you doing enough to recognise them? Could the real growth in your company be coming from people, systems, or decisions you’ve started to take for granted? And what happens when you build a business where everyone wins — not just the owner? In this episode, I’m joined by Alison Jacobs, one of the new success coaches inside the Dog Daycare Success Academy, and we talk about what made IMPACT 2026 so powerful, what makes the new academy different, and why in-person learning still delivers breakthroughs you simply can’t get any other way. But before that, I open up a wider conversation about the “unsung heroes” in business — the people behind the scenes, the systems quietly doing the heavy lifting, and the premium pricing strategies that often make the biggest difference without getting the credit. I share some reflections from my own business too, including the huge role Beth has played behind the scenes over the years, the systems that help keep things moving, and why recognising your key people matters if you want to build a stronger, more motivated team. In this episode, you’ll discover: Who the Unsung Heroes Really Are – Why your biggest business assets may be the people and systems working quietly in the background. Why Recognition Matters – How shining a light on key team members boosts morale, trust, and long-term performance. The In-Person Learning Advantage – Why live events and immersive coaching create faster breakthroughs than passive learning. Systems That Deserve More Credit – How CRM, onboarding, and premium pricing quietly drive growth and stability. Why Client Success Fuels Everything – How helping your clients win creates a ripple effect that strengthens your whole business. If you want to learn more about the newly launched Dog Daycare Success Academy, click now Huge thanks once again to our sponsors PawPal, who’s amazing services you can find more about : https://pawpal.uk /episode/index/show/poodletopitbullpetbusinesspodcast/id/40708640

Episode 444: How to Choose Your Own Pet Business Adventure: Why Clarity Is Key in to Future Success 03/27/2026

Episode 444: How to Choose Your Own Pet Business Adventure: Why Clarity Is Key in to Future Success Do you know what you want from your business… or are you still trying to keep too many plates spinning at once? What happens when you finally get ruthless about focus? And could the next breakthrough in your business come from letting go of something that’s still “working”? In this episode, I’m recording from the clifftops near home after a few days away in Spain, a Sunderland derby win, and a big push toward the first Dog Daycare Success Academy immersion event in Boston. With the Academy launching strongly and the first live curriculum sessions just around the corner, I’ve been reflecting on one of the biggest shifts I’ve made in my own business this year: getting crystal clear on what I want to build, who I want to serve, and what I need to let go of in order to do it properly. I share why I made the decision to shut down coaching programmes that were still profitable, why I streamlined everything around dog daycare and pet resort owners, and how that clarity has already changed the way I think, plan, and operate. I also read a message from a long-time client that captures what this journey has really been about over the years — not just growth, but community, confidence, and building a business that fits your life. In this episode, you’ll discover: Why Clarity Changes Everything – How getting clear on what you want makes decision-making faster and easier. The Cost of Keeping Too Much – Why profitable offers can still hold your business back if they no longer fit the vision. Business Should Fit Your Life – How to shape your business around the future you actually want, not just what’s working today. The Power of Community – Why aligned clients and a shared journey make business growth more enjoyable and more sustainable. What Real Focus Looks Like – How streamlining your offers and audience creates momentum, energy, and better results If you want to learn more about the newly launched Dog Daycare Success Academy, click now Huge thanks once again to our sponsors PawPal, who’s amazing services you can find more about : https://pawpal.uk /episode/index/show/poodletopitbullpetbusinesspodcast/id/40603925

Episode 443 – Dog Daycare Success Academy Q&A (Part 2): Who It’s For, What It Fixes, and Why Join Now? 03/20/2026

Episode 443 – Dog Daycare Success Academy Q&A (Part 2): Who It’s For, What It Fixes, and Why Join Now? Do you know your business could be better… but keep telling yourself you’re too busy to fix it? Are you still relying on word of mouth and hoping things somehow improve on their own? And what’s the real cost of staying stuck in the same indecisive place for another year? In this episode, I’m sharing part two of my Q&A with Tim Jackson all about the new Dog Daycare Success Academy. We dig deeper into who this programme is really for, who it definitely isn’t for, and the kind of transformation owners can expect if they actually implement the systems, assets, and training inside it. We talk about the missing marketing systems most dog daycare owners still don’t have, why being “too busy” is often just focusing on the wrong things, and how the academy is designed to help owners stop drifting, start building real business assets, and finally create the kind of profitable, well-run facility they’ve always wanted. If you’ve been circling this programme, wondering whether now is the time to jump in, this episode will help you make that decision. In this episode, you’ll discover: Who The Academy Is Really For – Why this programme is built for ambitious daycare and pet resort owners ready to act. The Cost of Staying Stuck – What wasted time, missed opportunities, and outdated systems are really costing you. Why “Too Busy” Isn’t the Problem – How better focus and the right priorities unlock progress fast. The Missing Marketing Engine – Why most facilities still lack lead generation, onboarding, follow-up, and testimonial systems. What Transformation Looks Like – How stronger assets, better pricing, and clearer systems lead to more profit, more freedom, and more fun. If you want to learn more about the newly launched Dog Daycare Success Academy, click now Huge thanks once again to our sponsors PawPal, who’s amazing services you can find more about : https://pawpal.uk /episode/index/show/poodletopitbullpetbusinesspodcast/id/40500505

Episode 442 – Dog Daycare Success Academy Q&A (Part 1): Why the Pet Industry Needs a New Kind of Coaching Experience 03/13/2026

Episode 442 – Dog Daycare Success Academy Q&A (Part 1): Why the Pet Industry Needs a New Kind of Coaching Experience Are you ambitious about growing your pet business but feel like you’re missing the systems to actually make it happen? Have you been to the big industry conferences but walked away thinking, “That was interesting… but what do I actually do next?” And what if the real key to growth isn’t more information — but better structure, accountability, and the right people around you? In this episode, I’m doing something a little different. Rather than me interviewing a guest, I’m the one in the hot seat. Tim Jackson — my Enrich U partner, Elite member, and Dean of Enrich U — turns the tables and interviews me about my brand-new programme, the Dog Daycare Success Academy. We recorded this during day one of an Elite Mastermind meeting here in Sunderland, just after I presented the new programme to the group. Naturally, there were plenty of questions — about why I’m evolving the Elite Mastermind, what problems the new academy is designed to solve, and why the pet industry is entering a new era where the old ways of running a daycare simply won’t cut it anymore. This episode is part one of a longer Q&A where we dig into the thinking behind the programme, the changing landscape of the pet industry, and the marketing assets modern dog daycare businesses need if they want to compete and grow. In this episode, you’ll discover: Why Elite Needed to Evolve – The thinking behind transforming the mastermind into the Dog Daycare Success Academy. The Missing Marketing Assets – The systems most daycare owners don’t have (but desperately need). Why the Industry Is Changing – How increased competition and smarter operators are raising the bar. From Ideas to Implementation – Why structured curriculum and immersion events accelerate progress. Building a Business Asset – How the academy helps owners make their facilities more valuable, scalable, and profitable. If you want to learn more about the newly launched Dog Daycare Success Academy, click now Huge thanks once again to our sponsors PawPal, who’s amazing services you can find more about : https://pawpal.uk /episode/index/show/poodletopitbullpetbusinesspodcast/id/40394825

Episode 441: Introducing the Dog Daycare Success Academy: The Next Level of Coaching for Serious, Ambitious Pet Resort Owners 03/07/2026

Episode 441: Introducing the Dog Daycare Success Academy: The Next Level of Coaching for Serious, Ambitious Pet Resort Owners Do you have the drive and ambition to take your business to the next level but struggle with consistency and accountability? Have you been to the bigger industry conferences but feel like you’ve outgrown the content being preached? And what if being a business owner didn’t make you feel more like a business loner? In this episode, I’m walking you through my brand new coaching programme, The Dog Daycare Success Academy, an evolution of my Elite level mastermind which will now combine the magic of a tight-knit mastermind group with the content-heavy, implementation-focused coaching of my annual IMPACT events. This really is the best of both worlds and is suited to dog facility owners who are prepared to take action on the concepts being taught and take their business to the next level in the company of like-minded individuals. The DDSA is a complete, plug-in coaching program designed to give you the modern marketing assets, sales training, and promotional systems required to turn your facility into a premium destination. DDSA also gives you the accountability, focus, and structure you need to keep you on track and 'winning'. The programme also includes a complete, step-by-step Asset-Building System that moves you away from the ‘pile-em-high’ volume mindset, and installs a marketing engine that attracts, onboards, and retains affluent clients on autopilot. In this episode, you’ll discover: Why Drive Without Structure Fails – How accountability and focus turn ambition into measurable growth. The Mastermind Advantage – Why being in the right room accelerates action and sharpens decision-making. From Volume to Premium – How to escape the “more dogs, more problems” trap and increase profit properly. The Asset-Building System – What it takes to build a business that’s scalable, saleable, and less dependent on you. Modern Marketing That Converts – The promotional engines that attract, onboard, and retain affluent clients consistently. If you want to learn more about the newly launched Dog Daycare Success Academy, click now Huge thanks once again to our sponsors PawPal, who’s amazing services you can find more about here: https://pawpal.uk /episode/index/show/poodletopitbullpetbusinesspodcast/id/40350085

Episode 440: What’s it Really Like Working with Dom Hodgson? Hear directly from the owners inside my Mastermind. 02/27/2026

Episode 440: What’s it Really Like Working with Dom Hodgson? Hear directly from the owners inside my Mastermind. Ever wondered what a consultant such as myself could really offer to your business? Have you worked with a coach previously and think they’re all the same? And how do other business owners move from “thinking about growth” to actually implementing it? In this episode, I’m fresh back from Orlando after an incredible IMPACT 2026 where I handed the mic to the people whose opinion on my services matter most — my coaching clients. Rather than me telling you what my coaching, Elite Mastermind, Accelerator programme, or the brand-new Dog Daycare Success Academy can do for your business, you’ll hear directly from the owners inside the room who use them. You’ll hear from multi-location operators aligning leadership teams and rolling out induction programmes across six stores, alongside single-site daycare owners raising prices by 30%, cutting capacity, and increasing profits as a result. You’ll also hear how enrichment add-ons increased average customer spend for one owner from $50 to $75 (and even $95+ per visit), how 90-day customer value jumped from $150 to $900 for another, and why documenting systems, raising prices, and stepping into the CEO role completely shifted how each of them felt about their businesses. In this episode, you’ll discover: From Analysis to Action – Why accountability inside a mastermind collapses months of hesitation into real progress. The Induction Programme Impact – How structured onboarding dramatically increases customer lifetime value. Raising Pet Biz Prices with Confidence – Why revenue can rise while occupancy drops — and profits soar. Operator to Owner Shift – How stepping out of “worker bee” mode unlocks scalability. The Power of the Room – Why being surrounded by ambitious, like-minded owners accelerates growth. If you want to learn more about the newly launched Dog Daycare Success Academy, click now Huge thanks once again to our sponsors PawPal, who’s amazing services you can find more about here: https://pawpal.uk /episode/index/show/poodletopitbullpetbusinesspodcast/id/40215135

Episode 439: Behind the Scenes at IMPACT 2026, The Disnify Your Pet Business Success Summit 02/20/2026

Episode 439: Behind the Scenes at IMPACT 2026, The Disnify Your Pet Business Success Summit What really happens when you get 60+ ambitious pet business owners in a room together and get to work? Can two days away from work genuinely change the direction of your business? And why do so many owners leave events like IMPACT 2026 with clarity – and the action plan – they’ve been chasing for years? In this episode, I’m recording LIVE from Orlando after an incredible week that included a mastermind meeting, theme parks of both the Disney and Universal varieties, and — most importantly — IMPACT 2026: How to Disnify Your Dog Daycare. After months of preparation, ticket pushing, and speaker sorting-out, the event delivered in every possible way. You’ll hear directly from attendees as they share their biggest takeaways such as launching induction programmes that are guaranteed to boost retention, finally understanding the keynote speaker’s EBITDA framework to prepare their businesses for sale, and the importance of stepping out of “worker bee” mode and into true CEO leadership. The room was packed with engaged, growth-focused owners who truly committed to taking action on what they learned. I also share details about the launch of the Dog Daycare Success Academy, the next evolution of my coaching programme, and why this new structure is designed to help serious daycare owners build stronger, more scalable, systemised businesses. In this episode, you’ll discover: The Induction Programme Breakthrough – How better onboarding increases retention and revenue. From Operator to Owner – Why stepping into the CEO role unlocks growth and freedom. EBITDA and Exit Strategy Thinking – How building for sale makes your business stronger today. Systems for Everything – Why documenting what’s in your head is critical for scalability. The Power of the Live Event Room – What happens when ambitious pet pros challenge and inspire each other. If you want to learn more about the newly launched Dog Daycare Success Academy, click now If you want to be the first to find out when tickets are released for IMPACT 2027 then click now To grab a copy of my latest book Mission Enrich, click now Huge thanks to our sponsors PawPal, who’s amazing services you can find more about : /episode/index/show/poodletopitbullpetbusinesspodcast/id/40171185

Episode 438: Disney Money-Making Lessons You Can Plug Into Your Dog Daycare: Upsells, Perks, and Selling What Clients Actually Want 02/13/2026

Episode 438: Disney Money-Making Lessons You Can Plug Into Your Dog Daycare: Upsells, Perks, and Selling What Clients Actually Want Is “luck” really holding your pet business back — or are you simply missing the right systems and opportunities? What can Disney teach you about making more money while creating better client experiences? And how can small tweaks to your offers dramatically increase client spend, loyalty, and retention? In this episode, recorded while I’m preparing for IMPACT 2026, I’m continuing my deep dive into business and marketing lessons from the House of Mouse. Using real examples from Disney parks, hotels, and dining experiences, I break down how world-class businesses maximise customer value without it feeling pushy or salesy. I explore why offering premium upsells isn’t about squeezing more money out of clients — it’s about giving them better choices. I also unpack how perks and incentives drive repeat business, why testing promotions is critical for growth, and why many pet business owners accidentally become the bottleneck in their own marketing by assuming clients “won’t go for it.” In this episode, you’ll discover: The Power of Premium Upsells – Why offering higher-tier services increases revenue and improves client satisfaction. Perks That Drive Loyalty – How small, strategic bonuses encourage repeat bookings and memberships. Give Clients Options, Not Limits – Why combining add-ons and service ladders maximises lifetime value. You Are Not Your Client – How assumptions about what clients want can hold your business back. Storytelling That Sells – Why detailed, emotional service descriptions dramatically increase perceived value. Seriously, if you’re tired of being busy, burned out, and underpaid… and you’re ready to transform your daycare into a premium, experience-heavy, profit-driven powerhouse… then my Elite Pet Business Mastermind is what you need. If you want to be the first to find out when tickets are released for IMPACT 2027 then click now To grab a copy of my latest book Mission Enrich, click now Huge thanks to our sponsors PawPal, who’s amazing services you can find more about : /episode/index/show/poodletopitbullpetbusinesspodcast/id/40041765

Episode 437: Disney Business Secrets: Lessons Dog Daycare Owners Can Steal from the Happiest Place on Earth 02/06/2026

Episode 437: Disney Business Secrets: Lessons Dog Daycare Owners Can Steal from the Happiest Place on Earth What can a theme park teach you about building a more profitable, memorable, and sellable pet business? Why do some companies create loyal fans while others struggle to hold attention? And how can small experience-driven details dramatically increase client loyalty and lifetime value? In this episode, I’m deep in preparation mode for IMPACT 2026 and heading back to Orlando, which means Disney is front and centre in my thinking right now. So, I’m sharing some of the biggest marketing and business lessons I’ve picked up from my visits to Walt Disney World — and how these same ideas can transform the way you attract, wow, and retain clients in your pet business. I dive into the concept of building anticipation before clients experience your service, why successful businesses are designed to last long after the owner steps back, and how creating special moments for your most loyal clients builds deeper emotional connections and stronger word-of-mouth marketing. In this episode, you’ll discover: The “Beyond the Berm” Effect – How building anticipation before clients enter your world increases perceived value and excitement. Built to Last Systems – Why sustainable marketing, staffing, and operational systems create long-term profitability and business stability. Designing for the Future – How building assets and infrastructure now increases your business value and saleability later. Creating Superfans – Why rewarding and recognising your most loyal clients builds deeper relationships and stronger referrals. Experience Layers that Drive Loyalty – How small, thoughtful touches create unforgettable client experiences. Tickets for IMPACT 2026: How to Disnify Your Dog Daycare Business are almost gone, with sales closing soon. Tickets are still available for IMPACT 2026: How to Disnify Your Dog Daycare Business, happening February 16th–17th in Florida. This event is designed to give you the real-world Fast Pass for your business To grab your ticket go Seriously, if you’re tired of being busy, burned out, and underpaid… and you’re ready to transform your daycare into a premium, experience-heavy, profit-driven powerhouse… then IMPACT 2026 is the event you’ve been waiting for. And if you want one of the first 50 tickets — and the $500 savings that comes with them — go to To grab a copy of my latest book Mission Enrich, click now Huge thanks to our sponsors PawPal, who’s amazing services you can find more about : /episode/index/show/poodletopitbullpetbusinesspodcast/id/39994020

Episode 436: Why Live Events And Real Client Connections Create the Strongest Pet Business Brands 01/30/2026

Episode 436: Why Live Events And Real Client Connections Create the Strongest Pet Business Brands What separates pet businesses that are simply “good” from those people talk about, remember, and proudly recommend? Why do LIVE (in-person) experiences build deeper trust than any advert, post, or email ever could? And in an increasingly automated (and ai obsessed) world, how can you still creates real connection with your clients? In this episode, I’m just hours away from the early-bird deadline for IMPACT 2026, and I’m joined by my Enrich U partner, Elite Mastermind member, and IMPACT speaker, Tim Jackson. Together, we dig into one of the most powerful — and most overlooked — growth tools in the pet industry: live experiences. I share how events have shaped every major turning point in my own business journey, from handing out leaflets in a pet store in the early days, to touring the UK with seminars, to running masterminds, summits, and experiential business events today. Tim shares why attending Impact and other events like it consistently leaves business owners more confident, more inspired, and more ready to take decisive action. We also explore why, in an era of AI, automation, and digital noise, real human connection, storytelling, and shared experiences are becoming the ultimate differentiator for premium pet businesses. In this episode, you’ll discover: The Experience Advantage – Why live events build stronger client and community loyalty. Information and Implementation – How interactive environments turn ideas into action. Human Connection in a Digital Age – Why real-world engagement is becoming more valuable, not less. Brand Elevation Through Experience – How standout businesses create stories clients share. What Makes Impact Different – Insights from inside the room with past attendees and speakers. Early bird tickets are still available for IMPACT 2026: How to Disnify Your Dog Daycare Business, happening February 16th–17th in Florida. This event is designed to give you the real-world Fast Pass for your business To grab your ticket go Seriously, if you’re tired of being busy, burned out, and underpaid… and you’re ready to transform your daycare into a premium, experience-heavy, profit-driven powerhouse… then IMPACT 2026 is the event you’ve been waiting for. And if you want one of the first 50 tickets — and the $500 savings that comes with them — go to To grab a copy of my latest book Mission Enrich, click now Huge thanks to our sponsors PawPal, who’s amazing services you can find more about : /episode/index/show/poodletopitbullpetbusinesspodcast/id/39933740

Episode 435: The Fast Pass: How to Leapfrog Your Dog Daycare Competition and Build A Premium, Destination Brand. 01/23/2026

Episode 435: The Fast Pass: How to Leapfrog Your Dog Daycare Competition and Build A Premium, Destination Brand. Do you feel like you’re doing everything “right” — yet still progress in your pet business is slow and frustrating? What if business growth didn’t have to be a long, slow climb, but a sprint to the top of the pile? And what would change if you could skip the line and position your pet business at the front of the pack? In this episode, I’m back at my desk after a busy few weeks of travel, meetings, and event planning to share a simple but powerful idea: the Fast Pass. Borrowed from theme parks like Disney and Universal, a Fast Pass lets you bypass the queue and get where you want faster. I explain how the same principle applies to business, why time is the most valuable resource you have, and why the traditional “do your time and wait your turn” approach to success is outdated. I dive into what really accelerates progress: strategic partnerships, expert positioning, premium pricing, marketing assets that build authority, and creating an experience that makes affluent clients choose you — even when competitors are cheaper or closer. I also share my own journey of leapfrogging crowded markets by niching early, writing books, speaking on stages, and building a recognisable brand — and how these same principles apply to any dog daycare, trainer, walker, or groomer. In this episode, you’ll discover: The Fast Pass Principle – Why speed of progress matters more than years of experience. Marketing Over Mechanics – Where real business growth happens once your service is “good enough”. Positioning at the Front – How premium brands avoid price-driven competition. Authority Assets – Why books, media, events, and storytelling accelerate trust. Strategic Partnerships – How White-Hot Centre relationships pour fuel on your growth. Early bird tickets are still available for IMPACT 2026: How to Disneyfy Your Dog Daycare Business, happening February 16th–17th in Florida. This event is designed to give you the real-world Fast Pass for your business To grab your ticket go Seriously, if you’re tired of being busy, burned out, and underpaid… and you’re ready to transform your daycare into a premium, experience-heavy, profit-driven powerhouse… then IMPACT 2026 is the event you’ve been waiting for. And if you want one of the first 50 tickets — and the $500 savings that comes with them — go to To grab a copy of my latest book Mission Enrich, click now Huge thanks to our sponsors PawPal, who’s amazing services you can find more about : /episode/index/show/poodletopitbullpetbusinesspodcast/id/39848330

Episode 434 - Takeaways from the Dog Daycare Elite Mastermind in Austin, Texas 01/16/2026

Episode 434 - Takeaways from the Dog Daycare Elite Mastermind in Austin, Texas What actually happens when ambitious pet business owners step away from their facilities and into a room built for growth? How do these businesses move faster in three months than others do in three years? And what changes when you stop trying to solve problems alone and start tapping into collective experience? In this episode, I’m back home at Town Farm after a whirlwind trip to the U.S., sharing behind-the-scenes audio and reflections from our first Elite Mastermind of 2026 in Austin, Texas. You’ll hear directly from members as they walk out of the room admittedly tired, fired up, and already implementing serious changes. This meeting, new facility plans were being redrawn in days, there were pricing breakthroughs, and business expansions taking shape on the spot. I also unpack the recurring themes that surfaced across the two days: why most owners still default to chasing volume instead of raising value, why pricing must become a standing agenda item in any serious business, and how decisive action, even when something doesn’t work out, is a hallmark of high-performing operators. If you’ve ever wondered what Elite actually looks like inside the room, this episode gives you a front-row seat. In this episode, you’ll discover: The Speed of Leverage – How the right inputs can collapse months of decision- making into days. Pricing as a Growth Lever – Why increasing prices is still the most underused tool in pet business. The Power of the Room – What happens when experienced operators openly share what’s working. Decisive Leadership – Why fast, clear action beats waiting for perfect conditions. Cross-Pollination of Ideas – How fresh perspectives unlock opportunities you can’t see alone. Before our next Elite meetings, we’ve got IMPACT 2026 coming up in Florida on February 16th and 17th — two days dedicated to Disneyfying your dog daycare and building a premium, future-ready business. Half-price tickets are available until January 31st. Go to Seriously, if you’re tired of being busy, burned out, and underpaid… and you’re ready to transform your daycare into a premium, experience-heavy, profit-driven powerhouse… then IMPACT 2026 is the event you’ve been waiting for. And if you want one of the first 50 tickets — and the $500 savings that comes with them — go to To grab a copy of my latest book Mission Enrich, click now Huge thanks to our sponsors PawPal, who’s amazing services you can find more about : /episode/index/show/poodletopitbullpetbusinesspodcast/id/39756760

433: Pet Business Perspective - How Looking Back Can Help Power Your Future Success 01/09/2026

433: Pet Business Perspective - How Looking Back Can Help Power Your Future Success When was the last time you actually stopped to look at how far you’ve come in your business? What would change if you judged progress over three or five years — not the last three months? And how different would your goals be if you truly believed the next chapter could be bigger than anything you’ve built so far? In this episode, I check in from the middle of the Caribbean, recording from a cruise ship en route between speaking engagements in the U.S. Sharing travel chaos stories, football fandom, and my own evolution as a business owner, we explore why most entrepreneurs underestimate what they can achieve over time while massively overestimating what should happen in the short term. And, I'm challenging you Mr and Mrs Listener to zoom out, regain some perspective, and recognise that short-term setbacks are often just blips on a much longer upward curve. The episode also dives into goal setting, ambition, and why many pet business owners unintentionally cap their own growth by setting goals that are too safe, too vague, or too small. I explain how clarity, vision, and properly defined targets create momentum and why the best breakthroughs tend to come when you stop reacting and start intentionally designing the future of your business. In this episode, you’ll discover: Why Perspective Matters – How looking back three to five years changes how you view today’s problems. The Danger of Short-Term Thinking – Why judging progress quarter-by-quarter can quietly kill momentum. Setting Bigger, Better Goals – How unclear or timid goals hold otherwise capable owners back. Resilience Through Experience – Why you’re far better equipped now than you were a few years ago. Designing the Next Chapter – How to think intentionally about where you want your business to be heading next. If you’re tired of being busy, burned out, and underpaid… and you’re ready to transform your daycare into a premium, experience-heavy, profit-driven powerhouse… then IMPACT 2026 is the event you’ve been waiting for. And if you want one of the first 50 tickets — and the $500 savings that comes with them — go to To grab a copy of my latest book Mission Enrich, click now Huge thanks to our sponsors PawPal, who’s amazing services you can find more about : /episode/index/show/poodletopitbullpetbusinesspodcast/id/39671750

Episode 432: Inside a Real Consultation Day with Dom Hodgson: How One Day of Strategy Can Save Years of Wrong Decisions 01/02/2026

Episode 432: Inside a Real Consultation Day with Dom Hodgson: How One Day of Strategy Can Save Years of Wrong Decisions What actually happens during a full, in-person pet business consultation day with Dom Hodgson? How does Dom spot hidden opportunities, fix leaks, and uncover an entirely new growth path in a single day? And how can one focused conversation save you years of trial, error, and frustration? In this first episode of 2026, I give you rare, behind-the-scenes access to a real consultation day I did with Adam Delderfield (PBIC Marketer of the Year) and Stella Seminerio. Rather than theory or tidy case studies, you’ll hear raw audio recorded at the end of an intensive strategy day — capturing exactly what clarity, relief, and momentum sound like when the fog finally lifts. Adam and Stella walk through what the day actually involved: stepping back to define what they do and don’t want, tightening systems that were already working well, uncovering easy leverage points, and identifying a bigger “business within the business” opportunity that could reshape their future. Dom explains why these breakthroughs don’t come from doing more — they come from seeing the business differently. In this episode, you’ll discover: • What a Consultation Day Really Looks Like – Hear from Adam and Stella as they digest their BIG takeaways from the consult day. • Fix Before You Scale – Why optimising what you already have beats chasing the next bright shiny object (or idea!) • Finding the Business Within the Business – What hidden assets do you have in your existing business that could become your biggest growth lever. • The Power of Fresh Eyes – Why clarity often comes from someone seeing what you’ve normalised. This is Dom Hodgsons Superpower. • Why Direction Matters More Than Speed – How knowing what you don’t want accelerates everything else. If you’re tired of being busy, burned out, and underpaid… and you’re ready to transform your daycare into a premium, experience-heavy, profit-driven powerhouse… then IMPACT 2026 is the event you’ve been waiting for. And if you want one of the first 50 tickets — and the $500 savings that comes with them — go to To grab a copy of my latest book Mission Enrich, click now Huge thanks to our sponsors PawPal, who’s amazing services you can find more about : /episode/index/show/poodletopitbullpetbusinesspodcast/id/39589620

Episode 431: Dom's Big Pet Biz Lessons of 2025: Are You Growing a Pet Business or Building a Life You LOVE! 12/27/2025

Episode 431: Dom's Big Pet Biz Lessons of 2025: Are You Growing a Pet Business or Building a Life You LOVE! What happens when you build a successful pet business… but forget to build a life around it? Why do so many hardworking pet professionals stay busy, stressed, and tired — even when the business is technically “doing well”? And how can you stop reacting to the year ahead… and start designing it on purpose? In this end-of-year episode, I hit pause between Christmas festivities to reflect on what 2025 really taught me about business growth, and also about my energy, downtime, leverage, and clarity. For me this was a year filled with travel-heavy months and packed event schedules but it was also the year I finally got intentional about rest, recovery, and building a business that supports the life you want, not one that consumes it. I share why having a clear vision has been the single biggest driver of momentum in my own business, how losing that clarity temporarily made progress harder than it needed to be, and you’ll discover why most pet business owners aren’t stuck because they lack the right tactics — but because they lack a compelling picture of where they’re heading. Do you have such a vision? You will after this epsode In this episode, you’ll discover: • Why Downtime Is a Strategy – How scheduled breaks improved focus, energy, and decision-making. • Vision Creates Momentum – Why clarity pulls you forward faster than discipline ever will. • Busy Isn’t the Goal – The difference between growing revenue and building freedom. • Leverage Over Labour – Why the next phase of growth must rely on systems, not more hours. • Designing Your Year Ahead – How intentional planning beats reactive hustle every time. If you’re tired of being busy, burned out, and underpaid… and you’re ready to transform your daycare into a premium, experience-heavy, profit-driven powerhouse… then IMPACT 2026 is the event you’ve been waiting for. And if you want one of the first 50 tickets — and the $500 savings that comes with them — go to To grab a copy of my latest book Mission Enrich, click now Huge thanks to our sponsors PawPal, who’s amazing services you can find more about : /episode/index/show/poodletopitbullpetbusinesspodcast/id/39540860

What Dog Daycare Owners Can Learn from a World-Class Copywriter, with Mike Samuels 12/19/2025

What Dog Daycare Owners Can Learn from a World-Class Copywriter, with Mike Samuels What actually separates businesses that blend in with the crowd… from the ones that stand out? Why do some owners seem to escape the race to the bottom on price, while others feel permanently squeezed? And what does behavioural psychology, copywriting, and niching properly have to do with running a predictable and more profitable dog daycare? In this episode, I share a special conversation recorded at the Elite UK Mastermind with Mike Samuels — one of the most renowned copywriters and behavioural psychology specialists in the world. While Mike doesn’t work in pet care, the lessons he shares land squarely where dog daycare owners need them most: positioning, differentiation, pricing confidence, and future-proofing in a changing market. Mike breaks down why generalists always compete on price, why AI is forcing businesses to move beyond just “words on a page,” and why the real value today lies in insight, strategy, and clarity. With Mike’s help I then translate those ideas directly into the pet care world, showing how daycares that position themselves as trusted partners (not just service providers) escape comparison, retain better clients, and build stronger businesses. In this episode, you’ll discover: • Why Generalist Daycares Get Squeezed – And how clearer positioning instantly reduces price pressure. • What AI Is Really Changing – Why insight and experience matter more than ever in a crowded market. • The Power of Niching Properly – How being a “big fish in a small pond” applies directly to dog daycare. • Why Behaviour Beats Tactics – How understanding human decision-making improves sales, retention, and loyalty. • What Happens in the Room – Why masterminds and in-person events accelerate clarity and confidence far faster than online learning alone. You can find out more about what Mike does by following him on Instagram: @thecoffeeshopcopywriter Huge thanks once again to our sponsors PawPal, who’s amazing services you can find more about here: If you’re tired of being busy, burned out, and underpaid… and you’re ready to transform your daycare into a premium, experience-heavy, profit-driven powerhouse… then IMPACT 2026 is the event you’ve been waiting for. And if you want one of the first 50 tickets — and the $500 savings that comes with them — go to To grab a copy of my latest book Mission Enrich, click now Huge thanks to our sponsors PawPal, who’s amazing services you can find more about : /episode/index/show/poodletopitbullpetbusinesspodcast/id/39467725

Episode 429: How to Build Your Daycare to Sell (Even if you Never do) with IMPACT 26 Keynote speaker,Tieja Heikkila 12/13/2025

Episode 429: How to Build Your Daycare to Sell (Even if you Never do) with IMPACT 26 Keynote speaker,Tieja Heikkila What happens to your business when the economy shifts, jobs disappear, and your clients start feeling the pressure before you do? How resilient is your pricing, your positioning, and your client base if AI starts replacing roles your customers rely on? And what really changes when you experience Dom’s coaching in person — not through a screen, not in theory, but live and unfiltered? In this episode, Dom pulls back the curtain on why Teija Heikkilä was the only choice for keynote speaker at IMPACT 2026 — and why her message lands harder now than ever before. Teija isn’t talking hypotheticals. She’s built, scaled, and sold multiple pet care businesses, and now helps owners do the same through PetVetMa. Her lens is simple, uncomfortable, and powerful: every business owner exits — the only question is how well. You’ll hear Dom and Teija in conversation discussing premium pricing, asset value, exit planning, and a topic most people are skirting around: AI and the knock-on effect it will have on jobs, income, and consumer behaviour. Not from a “tech bro” angle — but from a practical, business-owner perspective. If your clients lose income, change jobs, or feel uncertain… what does that mean for your business? And how do you insulate yourself from that now? Alongside that, Dom shares behind-the-scenes insight from a recent in-person consultation day with Adam Elderfield, PBIC Marketer of the Year. In a single day, they fixed leaks, uncovered hidden money, ruled out entire business directions Adam didn’t want — and mapped a clearer, more profitable future. Dom explains why this kind of clarity simply doesn’t happen by accident… and why events like IMPACT compress years of trial and error into days. You’ll also hear a teaser about the 2026 PBIC Marketer of the Year, what’s coming next, and why the people who win in this industry are always the ones willing to get in the room, challenge their thinking, and build businesses designed to last — not just survive. In this episode, you’ll discover: Why Teija’s Perspective Is Different – Built it. Sold it. Repeated it. And now teaches owners how to do the same. AI, Jobs & the Economy – How shifts outside your business can quietly wreck unprepared ones — and how to stay ahead. Build It to Sell (Even If You Never Do) – Why exit thinking makes your business stronger today, not later. What In-Person Coaching Really Unlocks – Why one focused day beats months of calls and content. Why IMPACT Isn’t Just Another Event – Strategy, pressure, perspective, and momentum — live, not theoretical. If you want to understand where the industry is heading — and how to build a business that thrives no matter what changes next — then IMPACT 2026 is where those conversations are happening. If you’re tired of being busy, burned out, and underpaid… and you’re ready to transform your daycare into a premium, experience-heavy, profit-driven powerhouse… this is the event you’ve been waiting for. And if you want one of the first 50 tickets — and the $500 savings that comes with them — go to To grab a copy of my latest book Mission Enrich, click now Huge thanks to our sponsors PawPal, who’s amazing services you can find more about : /episode/index/show/poodletopitbullpetbusinesspodcast/id/39391695

The Poodle to Pitbull Pet Business Podcast

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