Carl-Gould-#70secondCEO-Client Agreements...At Will Part 2
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So Jim, what I would do is I would look at what would be favorable, what would be the terms and conditions of the contract that you would be willing to say to a customer, I'll eat the price increase if it comes up in the next whatever 12 months, 24 months, 36, whatever. Here's what I would need in order to guarantee it. And here's what they would need in order to sign the contract. And you work it back and forth until you have something...
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Carl-Gould-#70secondCEO-Client Agreements...At Will
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. So how long are your agreements with your clients? But what if, taking a page out of Paul's book, you say, look, we're at will, you can do whatever you want. You're just offering. You're not making them do anything. We love you when you're at will. Now you think that that's a benefit, that it's at will. If I'm the buyer, it's not necessarily a benefit to me. You like it. And the clients will say, I don't want to be locked into a contract. But they would love to be locked into a good contract. They just don't want to be locked into a crappy...
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Carl-Gould-#70secondCEO-Can You Keep The Base Price
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Your good clients expect your prices to go up. So put them up, right? And I get you might have a certain cadence to it, but I would encourage you all, and if you wanna talk offline about how to do it, I'm happy to do it, but I would encourage you guys today, look at what segment of clientele or what segment of services or what segment of product and raise those prices today. I don't care if you just did them in September or January 1,...
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Carl-Gould-#70secondCEO-There is a Risk in Not Raising Your Price Part 2
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Fast forward 10 years, I do a fair amount of public speaking. I hire a PR agent and they're like, Carl, it's time for some new suits. So they're like, where'd you get those two from? They look pretty good. Great, go back to Joseph A Bank. I want you to get four this time. So I go in 10 years later. I walked in, Joseph A. Bank in Mars Town, New Jersey, and I said, I'm back. You know, obviously, nobody knows who the hell I am. And I said, like,...
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Carl-Gould-#70secondCEO-There is a Risk in Not Raising Your Price
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. There's a pretty big risk if you don't, by the way, because if you guys think that you're keeping your pricing low and it's somehow helping your clientele, you are not. I'll give you a perfect example. When I first got into coaching, now remember I grew up in construction, I'm not a suit guy, very casual, drive a Jeep, live in a log cabin, and built log cabins for years. That's me, more me, right? So I start doing coaching and training and I hire a...
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Carl Gould-#70secondCEO-You Need to Get to the Point Where You Get...Yes But
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. Generally speaking, I would say let's have a cadence. I like the cadence. I suspect you may not have had one of the speakers or a consultant come to you and say raise your prices today. So this would be a one-off where even if you're like well wait a minute we just raised our prices in September. So what? Raise them again. Most of your clients won't even notice, right? But you need to get to the point where you start to get the yes, but. Like, Doug, yeah, I wanna...
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Carl-Gould-#70secondCEO-How Much Could You Raise Your Pricing Without Losing Clients
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. If you were to raise your prices by 1%, just 1%, so if you charge $100 an hour you charge 101. If you charge 3% as a, you know, commission or a percentage rate, you now charge 3.03% right if you just charge 1% more what percentage of your clientele would leave you like all right at a hundred you were fine but 101 forget it I'm out of here how many of you what would your percentage of attrition be if you raise your prices 1% 0, 3% if you raise your...
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Carl-Gould-#70secondCEO-It's ALL in the Presentation
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO, just a little over a one-minute investment every day for a lifetime of results. There's no question about it, however, it's all in your presentation. So for example, what we recommend is that when you have the options and let's just say there's for our conversation, there are two options, right? There's the best in the better, right? And so you always start out with the highest-priced one with all of the features. And Randy, you basically say, you know, based on the feedback that we get from our clients, we put together a...
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Carl-Gould-#70secondCEO-Keep the Buying Process Simple
Carl Gould #70secondCEO
Keep the Buying Process Simple Hi everyone, Carl Gould here with your #70secondCEO, just a little over a one-minute investment every day for a lifetime of results. You will have either two options in the beginning or three options. Now if you get into a conversation where they want to customize, then you can have all of your variations. You do want to keep it as simple as possible. In my business, I've always had two options. In another retail business I have now, we have three options. You can go, there is a little bit of art to this, depending on who your avatars...
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Carl-Gould-#70secondCEO-We Brag About the Premium Purchases We Make
Carl Gould #70secondCEO
We Brag About the Premium Purchases We Make Hi everyone, Carl Gould here with your #70secondCEO, just a little over a one-minute investment every day for a lifetime of results. Now think about this for a moment, because we all do it, right? Before I came into the Zoom room, I walked through your parking lot, right? I didn't see a lot of you -goes in the parking lot. Remember that car? I didn't see a lot of broken-down rust buckets in that parking lot. There's not one of you who drove to the meeting today that needs the car that you drove today. You don't need twin turbos and, you know, a Tesla...
info_outlineAmazing story from a Miracle on the Hudson survivor. Hear his incredible story with your #70secondCEO Carl Gould.
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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results.
So one of our friends is Dave Sanderson who was the civilian hero on the Miracle on the Hudson. He was the civilian who stayed on the plane and helped others get off as matter of fact once everybody was off the plane and everybody was on the wing and then eventually in the life raft. And they found that the life raft was full and could not take one other person. Well, the only person who wasn't in the life raft at that time on that side of the boat was Dave he was half in the plane half out the plane and you know what they said to him. They said let go of the boat push it away from the plane and he's like, well, yeah, but that would leave me in a sinking plane surrounded by jet fuel. In 35-degree water and so he did he push the boat away from the plane to help others and then he had to swim through jet fuel to get to the boat. He couldn't they couldn't come get him because he was too close, right? So Dave in his studies since then has talked about the need to be resourceful, right? These are just some of the attributes that we use, you know, in order to come through a crisis.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.