#142: Tactical Tuesday: Running the Numbers on Google Ads
Healthcare Boss Academy Podcast
Release Date: 12/01/2020
#358: The Pros & Cons of Having a Business Credit Card
Healthcare Boss Academy Podcast
OVERVIEW: Jason A. Duprat, MBA, CRNA, Healthcare Practitioner, and Host of the Healthcare Boss Academy podcast, presents the pros and cons of having a business credit card. If you choose to have one, he provides tips on how to use the card wisely. EPISODE HIGHLIGHTS: Jason shares an example of someone who funded their startup with a business credit. He changed his mind on the business and presumed he wouldn't be held personally responsible for the debt. He was wrong. Jason explains the differences between a small business credit card and a corporate credit card. A corporate credit...
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#357: Are You a Creator, Controller or Owner?
Healthcare Boss Academy Podcast
OVERVIEW: Jason A. Duprat, MBA, CRNA, Healthcare Practitioner, and Host of the Healthcare Boss Academy talks about how to create wealth in today's economy, including the two ways to do this and the three types of people who create wealth through their assets. EPISODE HIGHLIGHTS: The right way to create passive or semi-passive wealth is to create multiple assets vs trading your time for money or ‘working your ass off.' There are three categories of people with assets: creators, controllers, and owners. Creators generate revenue using their mind to build or create...
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#356: Systematizing Multiple Streams of Revenue
Healthcare Boss Academy Podcast
OVERVIEW: Jason A. Duprat, MBA, CRNA, Healthcare Practitioner, and Host of the Healthcare Boss Academy, talks about if and when you should consider looking into multiple streams of revenue – and how to systemize them. EPISODE HIGHLIGHTS: Creating multiple streams of revenue may be the obvious way forward but it also has its pros and cons. Timing and taking little steps should always be your focus if you want all of them to succeed. Systemize your streams of revenue. Doing everything at once will only lead to inefficiency and even failure. Stop pulling yourself into...
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#355: Find Your Capital-S Story and Communicate the Value of Your Business Through Effective Storytelling with Paul Furiga
Healthcare Boss Academy Podcast
OVERVIEW: “Some are born great, some achieve greatness, and some hire public relations officers.” – Daniel J. Boorstin Jason A. Duprat, MBA, CRNA, Healthcare Practitioner, and Host of the Healthcare Boss Academy podcast, sits down with Paul Furiga, President and Chief Storyteller of WordWrite. In this episode, Paul shares decades’ worth of knowledge on Public Relations, such as various PR concepts, how to use PR to gain success, and his take on the difference between Advertising and PR. EPISODE HIGHLIGHTS: He spent about 20 years in Journalism, wrote about 10,000...
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#354: Are you an aspiring entrepreneur burdened with student loan debt?
Healthcare Boss Academy Podcast
OVERVIEW: Jason A. Duprat, MBA, CRNA, Healthcare Practitioner, and Host of the Healthcare Boss Academy podcast talks about how – and if – you should start a business when you have student loan debt. EPISODE HIGHLIGHTS: In the US, student debt totals 1.6 trillion dollars. The average student graduates with just under 38k in student loans. And 15% of the US population currently has student loan debt. Jason shares five tips for those struggling with student loans yet still want to launch their business. First, choose your institution wisely. As a student, think about the return...
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#353: How to Build Audiences, Authority & Connections
Healthcare Boss Academy Podcast
OVERVIEW: Jason A. Duprat, MBA, CRNA, Healthcare Practitioner, and Host of the Healthcare Boss Academy podcast, talks about how to become a guest on a podcast show. He also discusses the benefits of being a guest, including building your authority in your area of expertise, growing your audience and developing connections. EPISODE HIGHLIGHTS: Being on a podcast show is similar to appearing as a guest on a YouTube channel or writing a guest blog post. It allows you to reach new audiences. Jason has five tips for becoming a guest on a podcast show ability to speak well...
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#352: Using Innovative Technology in Healthcare to Improve Patient Care and Clinic Efficiency with Kathrine Saunders
Healthcare Boss Academy Podcast
OVERVIEW: Obesity is a disease. It's not just a lifestyle issue. Jason A. Duprat, MBA, CRNA, Healthcare Practitioner, and Host of the Healthcare Boss Academy podcast, sits down with Katherine Saunders, Co-Founder of Intellihealth, Diplomat of the American Board of Internal Medicine and the American Board of Obesity Medicine, and Host of the Weight Matters Podcast. Join us in this episode as we debunk the long-standing stigma surrounding obesity and learn more about Katherine and Intellihealth's mission to bring accessible medical obesity care for all. EPISODE HIGHLIGHTS ...
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#351: 3 Ways to Attract Top Talent: Autonomy, Title & Flexibility
Healthcare Boss Academy Podcast
OVERVIEW Jason A. Duprat, MBA, CRNA, Healthcare Practitioner, and Host of the Healthcare Boss Academy podcast, talks about how to attract the top talent to your team when starting or running a new business. EPISODE HIGHLIGHTS: If you’re launching or starting a new business, building a team of talented people is important for growth. When you have a great team, you can deliver great products and service. When it comes to hiring new employees, position the benefits of working for your company, especially if you can’t offer a big salary. One advantage of working for an...
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#350: When Should you Discharge an Angry Customer?
Healthcare Boss Academy Podcast
OVERVIEW: Jason A. Duprat, MBA, CRNA, Healthcare Practitioner, and Host of the Healthcare Boss Academy podcast talks about the best way to manage irrational and overly demanding customers. EPISODE HIGHLIGHTS: When you own a business, complaints are something you can't escape. There are ways you can manage angry customers while maintaining the integrity of your company. Be empathetic and listen to what unsatisfied customers are saying. Put yourself in their shoes and really listen to the core reason behind their complaint. Unhappy customers are louder than happy customers....
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#349: From Pharmacy to Agency: How David Lu Changed His Trajectory with Video Production
Healthcare Boss Academy Podcast
OVERVIEW: “We're not competitor-obsessed, we're customer-obsessed. We start with what the customer needs and we work backwards.” — Jeff Bezos Jason A. Duprat, MBA, CRNA, Healthcare Practitioner, and Host of the Healthcare Boss Academy podcast, sits down with David Lu, Founder of Axon Video Strategy. In this episode, David shares how he combined his years of Pharmacy experience, passion for Business, and for Video Production expertise to build his value-driven career today. We also learn what separates a regular skill from an in-demand, client-centric service. Tune in to learn more...
info_outlineOVERVIEW:
Jason A. Duprat, Entrepreneur, Healthcare Practitioner and Host of the Healthcare Entrepreneur Academy podcast discusses how to evaluate the cost of running Google Ads to determine if they’re a good option for your business.
EPISODE HIGHLIGHTS:
- Before buying Google Ads, there are numbers you should be aware of. For instance, know the cost of your product or service to determine your return.
- Impressions won’t make you any money when it comes to Google Ads. You need to understand how this impacts your overall ROI.
- Jason shares a mathematical evaluation based on a $1000 ad spend for 1000 impressions at $1.00/per impression.
- To determine if you’re creating positive ROI, understand the lifetime value of your customers. This allows you to analyze the cost of your product/service to the cost of the ad spend.
- Return on ad spend is the total amount of dollars you made (total conversion value in dollars) divided by how much you spent on ads.
- Despite the low return, ads may bring a bigger value to your business. This is especially true if you’re selling a digital product. As an example, you can build your brand and your email list as well.
- The best way to know if Google Ads work for you is to just try it. Don’t be afraid to test out different visuals and copy.
3 KEY POINTS:
- The reason for running Google Ads is to either make a return or widen your funnel. You need to know your numbers and be smart with your numbers.
- Running Google Ads requires a full understanding on how to evaluate the math in order for you to maximize the money you've invested. Be aware of the following: impressions, click-through rates (CTR), customer acquisition cost (CAC) and return on ad spend (ROAS).
- Sometimes, you may have to run test ads in order to know if Google Ads will work for your business. It’s all part of the process to build your brand and generate more revenue.
TWEETABLE QUOTES:
“Various niches have various customer acquisition costs.” - Jason Duprat
“The more competitive the particular arena is (in which you’re running ads), the more expensive it’s going to be.” - Jason Duprat
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