#142: Tactical Tuesday: Running the Numbers on Google Ads
Healthcare Entrepreneur Academy Podcast
Release Date: 12/01/2020
#351: 3 Ways to Attract Top Talent: Autonomy, Title & Flexibility
Healthcare Entrepreneur Academy Podcast
OVERVIEW Jason A. Duprat, Entrepreneur, Healthcare Practitioner and Host of the Healthcare Entrepreneur Academy podcast, talks about how to attract the top talent to your team when starting or running a new business. EPISODE HIGHLIGHTS: If you’re launching or starting a new business, building a team of talented people is important for growth. When you have a great team, you can deliver great products and service. When it comes to hiring new employees, position the benefits of working for your company, especially if you can’t offer a big salary. One advantage of working...
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#350: When Should you Discharge an Angry Customer?
Healthcare Entrepreneur Academy Podcast
OVERVIEW: Jason A. Duprat, Entrepreneur, Healthcare Practitioner and Host of the Healthcare Entrepreneur Academy podcast talks about the best way to manage irrational and overly demanding customers. EPISODE HIGHLIGHTS: When you own a business, complaints are something you can't escape. There are ways you can manage angry customers while maintaining the integrity of your company. Be empathetic and listen to what unsatisfied customers are saying. Put yourself in their shoes and really listen to the core reason behind their complaint. Unhappy customers are louder than happy...
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#349: From Pharmacy to Agency: How David Lu Changed His Trajectory with Video Production
Healthcare Entrepreneur Academy Podcast
OVERVIEW: “We're not competitor-obsessed, we're customer-obsessed. We start with what the customer needs and we work backwards.” — Jeff Bezos Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, sits down with David Lu, Founder of Axon Video Strategy. In this episode, David shares how he combined his years of Pharmacy experience, passion for Business, and for Video Production expertise to build his value-driven career today. We also learn what separates a regular skill from an in-demand, client-centric service. Tune in to...
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#348: 7 Tips for Mitigating Data Breaches & Hacks
Healthcare Entrepreneur Academy Podcast
OVERVIEW Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, talks about why your business should get cybersecurity insurance and different ways to mitigate risks regarding your business' data being hacked or stolen. EPISODE HIGHLIGHTS: Are you taking the right security measures when protecting yourself and your business' data? The recent attack on SolarWinds Orion software is one of the greatest US cybersecurity breaches and affected close to 18,000 companies. The breach led to massive data compromises in big corporations,...
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#347: The Importance of the KISS Principle
Healthcare Entrepreneur Academy Podcast
OVERVIEW: “Keep it simple, stupid!” – A design principle noted by the U.S. Navy Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, talks about keeping your business “Simple.” Jason shares one of the most common traps new business owners fall into – chasing “Shiny Objects” or feeling the need to be “Extraordinary.” You don't need to do extraordinary things to achieve extraordinary results, and in this episode, Jason explains why. Tune in until the end to hear about Jason's new rank-topping book! EPISODE...
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#346: How to Build Strategic Relationships and Manage Referrals Partners to Grow Your Business with Amelia Roberts
Healthcare Entrepreneur Academy Podcast
OVERVIEW: Be clear on what problem you can solve, and people will listen. Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, sits down with Amelia Roberts, Visibility Strategist, Relationships Facilitator, and the Founder of Solutions by Amelia. When it comes to Entrepreneurship and Marketing, Amelia's passion is second to none. On this episode, she gives us a glimpse of her years of experience in building clients’ businesses, discussing a wide variety of concepts, best practices, and personal anecdotes. EPISODE HIGHLIGHTS ...
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#345: Automating Business Processes with Workflow, Tools and AI to Improve Efficiency
Healthcare Entrepreneur Academy Podcast
OVERVIEW: “Efficiency is doing better what is already being done.” – Peter Drucker Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, talks about the importance of systems and processes. In business, every single second of every single team member counts, so in this episode, Jason teaches us how to streamline workflows and maximize efficiency and productivity through automation, software, and A.I. tools. EPISODE HIGHLIGHTS: All businesses run on a series of workflows, wherein much of what our team members or we do is...
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#344: The Importance of Unique Criteria and Headhunting Your Manager
Healthcare Entrepreneur Academy Podcast
OVERVIEW: “People are not your most important asset. The right people are.” – Jim Collins Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, talks about the best practices when hiring for managerial roles. In this episode, Jason recalls his experiences with recent mis-hires, his key takeaways to avoid potential hiring mistakes, and red flags to consider when screening applicants. EPISODE HIGHLIGHTS: Jason recently had mis-hires for the marketing director position of his business. He's since learned from these...
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#343: How to Lead, Succeed and Gain Influence Through Communication with Shelly O'Donovan
Healthcare Entrepreneur Academy Podcast
OVERVIEW: Communication is 7% Words 38% Tone of Voice 55% Body Language Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, sits down with Shelly O'Donovan, CEO of Authentic Influence Group, with certifications in Body Language Training and the Big 5 Personalities. In this episode, Shelly reveals commonly overlooked communication practices and advice on getting better at conveying our true selves. Tune in to learn secrets used by politicians and other communication experts. EPISODE HIGHLIGHTS: Shelly went from politics to...
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#342: Understanding The Bell Curve of Entrepreneurship
Healthcare Entrepreneur Academy Podcast
OVERVIEW: Challenges are gifts that force us to search for a new center of gravity. Don't fight them. Just find a new way to stand.” – Oprah Winfrey. Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, talks about the Realities of Entrepreneurship through the "Bell Curve of Entrepreneurship." In this episode, Jason shares his advice on how to deal with frustration as a business owner, a challenge he has faced lately in his business, and how he overcome that situation. EPISODE HIGHLIGHTS: Bell Curve of...
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Jason A. Duprat, Entrepreneur, Healthcare Practitioner and Host of the Healthcare Entrepreneur Academy podcast discusses how to evaluate the cost of running Google Ads to determine if they’re a good option for your business.
EPISODE HIGHLIGHTS:
- Before buying Google Ads, there are numbers you should be aware of. For instance, know the cost of your product or service to determine your return.
- Impressions won’t make you any money when it comes to Google Ads. You need to understand how this impacts your overall ROI.
- Jason shares a mathematical evaluation based on a $1000 ad spend for 1000 impressions at $1.00/per impression.
- To determine if you’re creating positive ROI, understand the lifetime value of your customers. This allows you to analyze the cost of your product/service to the cost of the ad spend.
- Return on ad spend is the total amount of dollars you made (total conversion value in dollars) divided by how much you spent on ads.
- Despite the low return, ads may bring a bigger value to your business. This is especially true if you’re selling a digital product. As an example, you can build your brand and your email list as well.
- The best way to know if Google Ads work for you is to just try it. Don’t be afraid to test out different visuals and copy.
3 KEY POINTS:
- The reason for running Google Ads is to either make a return or widen your funnel. You need to know your numbers and be smart with your numbers.
- Running Google Ads requires a full understanding on how to evaluate the math in order for you to maximize the money you've invested. Be aware of the following: impressions, click-through rates (CTR), customer acquisition cost (CAC) and return on ad spend (ROAS).
- Sometimes, you may have to run test ads in order to know if Google Ads will work for your business. It’s all part of the process to build your brand and generate more revenue.
TWEETABLE QUOTES:
“Various niches have various customer acquisition costs.” - Jason Duprat
“The more competitive the particular arena is (in which you’re running ads), the more expensive it’s going to be.” - Jason Duprat
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