Carl-Gould-#70secondCEO-What Will Your Customer PAY for
Carl Gould #70secondCEO
What will your customer PAY for? Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. What Titan of industry or celebrity or performer or entrepreneur would you pay to go see? Or pay to travel to go see? Right, because that person or what they represent or their achievements or their value structure or what they’re teaching or what they’ve learned, it’s important to you. Right, it’s valuable to you. But I’ll tell you what, my daughter, my 10-year-old is not going to pay or travel to go and see Warren Buffett. She already...
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Carl Gould-#70secondCEO-Whats Important to your CUSTOMER
Carl Gould #70secondCEO
What's Important to your CUSTOMER? Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. Because people place value on the intangibles and they place value on some of the other benefits and features that these brands offer. They are luxury brands for a reason because they are brilliant at (they are brilliant at) connecting with their customer and having a great customer experience. And that’s a lot of why they are so successful at doing that. So I need to warn you, here’s the first lesson in the obnoxious offer, ok? Many of you...
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Carl-Gould-#70secondCEO-The Problem-Solving Engine Part 2
Carl Gould #70secondCEO
The Problem Solving Engine Part 2 Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. So, the Problem Solving Engine will punish you dearly in coaching. And so, what has gotten you to this point today, being a really rock star consultant, and solution provider, will get in the way of you being a successful coach. It is a totally different set of skills. You call yourself a coach but do you really have those skills? Now some of you may have done some training already. My challenge to you though is, that when you're working...
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Carl Gould-#70secondCEO-The Problem Solving Engine Part 1
Carl Gould #70secondCEO
The Problem Solving Engine Part 1 Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. You call yourself a business coach, but are you really? You know the skill of coaching is one of the hardest skills to develop over time because it can’t be about your agenda, you can’t direct somebody and you have no control over what they do! So, there’s a certain skill set to draw the resources and the answers out of somebody in such a way that they believe they were the ones that came up with the answer. Yet they credit you with...
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Carl-Gould-#70secondCEO-Focus and Reframe for Success
Carl Gould #70secondCEO
Focus and Reframe for Success Hi Everyone, Carl Gould here your #70secondCEO, just a little over one minute of investment every day for a lifetime of result. You know there are plenty of things I do that I love. I love my work, I love what I do, how I do it, and who I get to do it with. But there are also some things I don’t enjoy doing, I’m starting to think now, what can I focus on that will make me jump up and down with exuberance? For the things that I don’t care to do with the things that aren’t, you know first on my list. Got me thinking. How about you? What are some things that...
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Carl-Gould-#70secondCEO-Getting Others to Perform - Empower Them
Carl Gould #70secondCEO
Getting Others to Perform - Empower Them Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. You need to get others to perform at a high level. That means you have to empower them, that means you have to coach them, guide them, and mentor them. So let me give you a couple of statistics here to play around with a couple of formulas for how you spend your time. Alright, you are gonna take on in Stage 3 here, is “How well do you get others to perform at a high level?” So I'm gonna give you a little time management formula called...
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Carl-Gould-#70secondCEO-Making Your Voice STAND out
Carl Gould #70secondCEO
Making Your Voice STAND out Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. Remember the story about the March of the Penguins? We thought it was a penguin movie in the beginning but what it really was was a dating movie. Our stars, the first penguin in the beginning, in the first scene, turns the corner, now he's one of a dozen; turns the corner again, now he's in a colony of 10,000. Our penguin, our Star Penguin, we don't see him for the rest of the movie and we don't know how he does. In the beginning, there was no...
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Carl Gould-#70secondCEO-Open Your Eyes to New Perspectives
Carl Gould #70secondCEO
Open Your Eyes to New Perspectives Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. So if you're a big picture driver type person and you're results-focused, you need to get around people who enjoy process. So get around professional organizers, go take that class, you know, go take that lean manufacturing, or Six Sigma class online. Get around process people, and learn how they think. If you're a sales and marketing relationship type person, you really don't like the numbers and detail bugs you down, go take that...
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Carl Gould-#70secondCEO-Productize all of Your Operations
Carl Gould #70secondCEO
Hi Everyone, this is Carl Gould I am your #70secondCEO, a 70 second investment each day for a lifetime of results. Today’s topic is - Intellectual Property, where to look for it in your business and how to build it. You know you’re a phenomenal business, you're a visionary entrepreneur, you get things done, you have great ideas. We now need to make them into concrete programs and products. That’s right we’re gonna productize all of your operations. So, look at these areas: Sales Order fulfillment Employee onboarding Your guiding...
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Carl Gould-#70secondCEO- Find Yourself and Lose Yourself in Your Work
Carl Gould #70secondCEO
Find Yourself and Lose Yourself in Your Work Hi Everybody, Carl Gould here with your #70secondCEO, just a one minute investment per day for a lifetime of results. Today's talk is all about find yourself in your work and lose yourself in your work. Find yourself in your work meaning, what are you passionate about? What are the things that are going to stretch you and are going to make you into the next chapter of the best version of yourself? OK, in order to do that, in order to find yourself when you work, you have to lose yourself IN your work, in other words, you have to find...
info_outlineWho are your sellers and closers? Are they doing their jobs? Carl talks about why it matters. #70secondCEO
Read full transcript:
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results.
Now one of the quickest ways you can impact your sales function, is to understand who are your sellers and who are your closers, so when that sales book that I told you about, Biz Dev Done Right and again I’m happy to get you guys a copy so let me know in the comments and I’ll send you a copy. We distinguish between two sets of skills, there are sellers who are the relationship builders, they're the door openers, they're the lead generators, they’re the ones that work the booth at the trade show and then there’s the closers. Closers are the ones that ask for the money, negotiate terms and conditions and force you to make a commitment. Those are opposing skills and what makes you good at one gets you on the way of being good at the other and we are all more wired one way than the other, we are wired more like a seller or more like a closer. And what we find, and we evaluate sales teams, is we find out sellers are doing closing, closers are doing selling. One of the quickest ways to accelerate your funnel is to get the sellers doing selling, closers doing closing and if you could separate the two that would be great but if not then team them up.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.