#144: Tactical Tuesday: Focus on your Customers vs the Competition
Healthcare Entrepreneur Academy Podcast
Release Date: 12/08/2020
#349: From Pharmacy to Agency: How David Lu Changed His Trajectory with Video Production
Healthcare Entrepreneur Academy Podcast
OVERVIEW: “We're not competitor-obsessed, we're customer-obsessed. We start with what the customer needs and we work backwards.” — Jeff Bezos Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, sits down with David Lu, Founder of Axon Video Strategy. In this episode, David shares how he combined his years of Pharmacy experience, passion for Business, and for Video Production expertise to build his value-driven career today. We also learn what separates a regular skill from an in-demand, client-centric service. Tune in to...
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#348: 7 Tips for Mitigating Data Breaches & Hacks
Healthcare Entrepreneur Academy Podcast
OVERVIEW Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, talks about why your business should get cybersecurity insurance and different ways to mitigate risks regarding your business' data being hacked or stolen. EPISODE HIGHLIGHTS: Are you taking the right security measures when protecting yourself and your business' data? The recent attack on SolarWinds Orion software is one of the greatest US cybersecurity breaches and affected close to 18,000 companies. The breach led to massive data compromises in big corporations,...
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#347: The Importance of the KISS Principle
Healthcare Entrepreneur Academy Podcast
OVERVIEW: “Keep it simple, stupid!” – A design principle noted by the U.S. Navy Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, talks about keeping your business “Simple.” Jason shares one of the most common traps new business owners fall into – chasing “Shiny Objects” or feeling the need to be “Extraordinary.” You don't need to do extraordinary things to achieve extraordinary results, and in this episode, Jason explains why. Tune in until the end to hear about Jason's new rank-topping book! EPISODE...
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#346: How to Build Strategic Relationships and Manage Referrals Partners to Grow Your Business with Amelia Roberts
Healthcare Entrepreneur Academy Podcast
OVERVIEW: Be clear on what problem you can solve, and people will listen. Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, sits down with Amelia Roberts, Visibility Strategist, Relationships Facilitator, and the Founder of Solutions by Amelia. When it comes to Entrepreneurship and Marketing, Amelia's passion is second to none. On this episode, she gives us a glimpse of her years of experience in building clients’ businesses, discussing a wide variety of concepts, best practices, and personal anecdotes. EPISODE HIGHLIGHTS ...
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#345: Automating Business Processes with Workflow, Tools and AI to Improve Efficiency
Healthcare Entrepreneur Academy Podcast
OVERVIEW: “Efficiency is doing better what is already being done.” – Peter Drucker Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, talks about the importance of systems and processes. In business, every single second of every single team member counts, so in this episode, Jason teaches us how to streamline workflows and maximize efficiency and productivity through automation, software, and A.I. tools. EPISODE HIGHLIGHTS: All businesses run on a series of workflows, wherein much of what our team members or we do is...
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#344: The Importance of Unique Criteria and Headhunting Your Manager
Healthcare Entrepreneur Academy Podcast
OVERVIEW: “People are not your most important asset. The right people are.” – Jim Collins Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, talks about the best practices when hiring for managerial roles. In this episode, Jason recalls his experiences with recent mis-hires, his key takeaways to avoid potential hiring mistakes, and red flags to consider when screening applicants. EPISODE HIGHLIGHTS: Jason recently had mis-hires for the marketing director position of his business. He's since learned from these...
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#343: How to Lead, Succeed and Gain Influence Through Communication with Shelly O'Donovan
Healthcare Entrepreneur Academy Podcast
OVERVIEW: Communication is 7% Words 38% Tone of Voice 55% Body Language Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, sits down with Shelly O'Donovan, CEO of Authentic Influence Group, with certifications in Body Language Training and the Big 5 Personalities. In this episode, Shelly reveals commonly overlooked communication practices and advice on getting better at conveying our true selves. Tune in to learn secrets used by politicians and other communication experts. EPISODE HIGHLIGHTS: Shelly went from politics to...
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#342: Understanding The Bell Curve of Entrepreneurship
Healthcare Entrepreneur Academy Podcast
OVERVIEW: Challenges are gifts that force us to search for a new center of gravity. Don't fight them. Just find a new way to stand.” – Oprah Winfrey. Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, talks about the Realities of Entrepreneurship through the "Bell Curve of Entrepreneurship." In this episode, Jason shares his advice on how to deal with frustration as a business owner, a challenge he has faced lately in his business, and how he overcome that situation. EPISODE HIGHLIGHTS: Bell Curve of...
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#341: How to Use the Value Ladder to Scale Your Business From Free to Premium
Healthcare Entrepreneur Academy Podcast
OVERVIEW: "When the customer comes first, the customer will last." - Robert Half Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, talks about the Value Ladder, a vital strategy to scale your business. In this episode, Jason shares the importance of the Value Ladder, how it can increase Customer Lifetime Value, and the examples of services included in his Value Ladder. EPISODE HIGHLIGHTS: Jason enumerates various products and services that are part of his Value Ladder. The Value Ladder consists of...
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#340: A Guide to the Product Life Cycle, Cash Generation, and the BCG Matrix
Healthcare Entrepreneur Academy Podcast
OVERVIEW: Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, talks about the Product Life Cycle and what it means for your business. In this episode, we'll learn how Cash Generation ties in with Cash Usage as Jason elaborates on the Growth Share Matrix and its four quadrants. Tune into this episode to learn more about leveraging your business income! EPISODE HIGHLIGHTS: Jason uses the BCG matrix, a diagram that helps to put things into perspective what big companies go through when they have multiple products and divisions...
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Jason A. Duprat, Entrepreneur, Healthcare Practitioner and Host of the Healthcare Entrepreneur Academy podcast discusses the dangers of obsessing over your competition instead of focusing on your own customers and your business.
EPISODE HIGHLIGHTS:
- Do a market analysis and gather market intel about your competitors in order to refine your business idea.
- Don’t obsess over your competition and copy their every move. This can result in stress, anxiety and your business’ demise.
- Avoid having a copycat mindset and groupthink.
- Jason shares an example of how Blockbuster and Hollywood Video entered the movie rental market but then focused on each other vs their customers, ultimately causing their demise.
- He also highlights how Redbox entered the arena by offering movie DVDs via a kiosk. And how Netflix entered the market by mailing DVDs to their customers before eventually switching over to streaming services.
- In both cases, Redbox and Netflix found success because they analyzed how they could better serve their customers and remove pain points.
- It takes innovation to excel in business.
- Always put your customer first.
- Jason provides updates on his Course Creator Academy, including one student who earned $12,000 for her beta webinar.
3 KEY POINTS:
- A lot of entrepreneurs tend to overanalyze their competition. Gathering intel to keep up with their pace is fine, but trying to constantly one-up them doesn’t help your business.
- Instead of focusing on your competitors, analyze your market and think of how you can innovate your business.
- Always keep your customers and your business’ survivability in mind.
TWEETABLE QUOTES:
“It takes innovation to really excel in your business.” - Jason Duprat
“Think about and focus on how you can better serve the customer.” - Jason Duprat
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