Carl-Gould-#70secondCEO-Stay Focused on Your Core Audience
Carl Gould #70secondCEO
Stay Focused on Your Core Audience Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. You bring somebody in that's really not as passionate or you're not in the core audience. I'd be like, what are they doing? Letting this person in. If they do that, they must be lowering their standard. Do what I mean? So you've got to maintain your standards at all costs. Companies in winter that do that win the companies that don't lose. And right now, Walmart, John Deere, Bud Light, all these, they're all...
info_outline
Carl-Gould-#70secondCEO-Protect Your Core Audience and Be Vocal About Saying No
Carl Gould #70secondCEO
Protect Your Core Audience and Be Vocal About Saying No Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. We can't have anybody mad at us, so we have to try to include everybody. But that's not the way to do it, right? You need to protect your core audience and be vocal and proactive about saying no to the rest. Right? I thought Tim Scott, Tim Scott from Apple, gave a great interview and somebody said to try to catch him out, and they said. Does it upset you that you are too expensive for certain...
info_outline
Carl-Gould-#70secondCEO-Winter Is Not the Time to Discount
Carl Gould #70secondCEO
Winter Is Not the Time to Discount Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. There are two categories you fall into as a provider. You are either number one or you are invisible. There is no in-between in winter. What a lot of you are doing is you are using what I would call fall or autumn pricing strategies. You are discounting, major no-no in winter. Not discounting, okay? You don't want a discount. You have promotions and you can have tiers of pricing. You don't want a discount. Here's...
info_outline
Carl-Gould-#70secondCEO-Customers Must See Your Commitment
Carl Gould #70secondCEO
Customers Must See Your Commitment Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. What we wanna do is we wanna understand consumer preferences so we can match what we do to how they buy. Because it'll, now, and here's one of the areas your consumers can sniff you out. So I've had a few one-on-one conversations with a number of you yesterday, and I can sniff you guys out, right? They're so easy to find, and consumers can sniff you out as well. They can tell are you running your business from convenience or...
info_outline
Carl-Gould-#70secondCEO-Winter Cycles Favor the Experts
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Winter, we all seek out authority and we listen to them and we listen to everything they do and we ignore every other red flag because they're an authority and we beg for it during winter. So do consumers. So we want to run our businesses knowing that we can understand that what people are looking for in leadership, got to be authentic, right? Technology has educated consumers to the point that they can smell bullshit a mile away, right? If you're not really...
info_outline
Carl-Gould-#70secondCEO-Find Money in Your Blindspot
Carl Gould #70secondCEO
Blind Spots: Where Your Business Leaks the Most Money Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. Results people sometimes struggle with their system’s people. Relationship people sometimes struggle with the detail’s people. Now again, I’m pretty sure this doesn’t happen in any of your businesses, but again you have heard a rumor this can saddle some other companies. Ok, and so, we want to be aware that we’re not saying we’re not in the camp of work on your weaknesses all day long so you can become a...
info_outline
Carl-Gould-#70secondCEO-It’s Not About Millennials or Gen Z—It’s About Commitment
Carl Gould #70secondCEO
It’s Not About Millennials or Gen Z—It’s About Commitment Hi everyone. Carl Gould here with your #70secondCEO. Just a little over a one -minute investment every day for a lifetime of results. No employee is bigger than the business, right? And think about this for a moment. You know, when you hear people talk about hiring and getting good talent, they say, well, millennials are so entitled and Gen Zers, they don't even come to work, right? They've never made a mistake. They've never showed up, right? But think about it. How many employees do you have? 10? 20? How many of you...
info_outline
Carl Gould-#70secondCEO-Getting Past the Gatekeeper The Owner Always Answers
Carl Gould #70secondCEO
Getting Past the Gatekeeper: The Owner Always Answers Hi everyone, Carl Gould here with your #70secondCEO. So hard to get through the gatekeeper. Who's not there? The employees? Who is there? You are. I said you want to find the owner? Just call off-peak hours. Because the phone probably rings to them anyway. Because no one else will own it and they don't want to miss a sale. I said the owners are easy to find. It's the employees that are harder to find. So we need to get past that. Never was there a better example than when Elon Musk bought Twitter. On the day that Elon Musk...
info_outline
Carl-Gould-#70secondCEO-The Real Difference Between Owners and Employees
Carl Gould #70secondCEO
The Real Difference Between Owners and Employees Hi Everyone, Carl Gould here, your #70secondCEO, just over a minute of investment per day for a lifetime of results. So, a main question we’ll ask an owner is, ‘What keeps you up at night?’ Oh my God, and the list is like this long! You know when we ask your team, ‘What keeps you up at night?’ You know what the number one answer is? ‘I sleep fine.’ Seriously, they’re like, ‘What keeps me up at night?’ Nothing, I don’t know, what are you talking about? ‘Well, I got kids, you mean that?’ No, I mean what keeps you...
info_outline
Carl Gould - #70secondCEO - Find the Weak Link in Your Business Chain
Carl Gould #70secondCEO
Find the Weak Link in Your Business Chain Hi Everyone, Carl Gould here with your #70secondCEO just over a one minute investment each day for a lifetime of results. Here we go, let’s talk about your operations. To what degree are your operations running like a finely tuned machine? Give yourself a score, one being, ‘it’s a train wreck!’ And 10 being, a ‘finely tuned machine.’ I want to hear about that. Now, you are only as good as the worst part of your process so you can only move as fast as the toughest constraint in your business. So, take a moment, write down: What is the...
info_outlineAre you offering contact-free and off-peak service options? You need to start now. Carl explains why in this episode of #70secondCEO.
Read full transcript:
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
So one of the first things that we’re telling clients to do is offer an option that’s not only contact free, the new word soon it's already here, is touch free, if that’s possible but you wanna also offer an off peak hours service option. You know right now, most of you don’t even realize this but you have a nine to five business model. What do we do between nine a.m and five p.m? What I’m suggesting is you’re now gonna have your five p.m through nine a.m option. What option is that? that’s the option where you come in after hours, sanitize on your way in, sanitize on your way out you're not climbing over their employees you don’t wanna be doing that anyway, they don’t want you in there cause it’s too expensive for your workforce to get sick or theirs. So what is your off hours experience?
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO