377 Eugene Trufkin | The Anti-Factory Farm Shopping Guide: How Big Food is Owned by Big Pharma

All cattle are grass-fed and spend about 80% of their life on pasture eating forage and grass which is their species-specific diet and helps maximize the nutritional profile of the meat. But then probably 98 to 99% of the cattle are then sent to a feedlot during the last few months of their lives where they're fed predominantly nothing but genetically modified corn and soy. So, the label, ‘grass-fed' isn't lying to you because the cattle are grass-fed but then they leave out the part where it has been grain-finished. A person will trust that label thinking they're buying a nutritionally superior product but most of the time they're not. – Eugene Trufkin

 

Get 15% off your CURED Nutrition order with the code WELLNESSFORCE

 

---> Get The Morning 21 System: A simple and powerful 21 minute system designed to give you more energy to let go of old weight and live life well.

 

JOIN THE FACEBOOK GROUP | *REVIEW THE PODCAST*

Wellness Force Radio Episode 377

Owner of Trufkin Athletics, Author of the Anti-Factory Farm Shopping Guide, and CHEK Holistic Lifestyle Coach Level 3, Eugene Trufkin, explains the food industry's confusion by design strategies, how to make conscious food choices even in a food desert, how to look at food labels especially for grass-fed meat and poultry, and how growing high quality-grown food can actually heal the planet.

 

Why is it so hard to find healthy food even when you want it?

 

Discover the real truth of the food industry when it comes to their connection to pharmaceuticals, labels such as "Product of the USA," and their organic certification process.

 

---

CURED Nutrition

Get 15% off your CURED Nutrition order with the code WELLNESSFORCE

It's taken me over a year to find the right hemp and CBD company to introduce to the Wellness Force Community and I could not be more thrilled that it's CURED Nutrition!

CURED Nutrition is a movement inspired by nature and grounded in a shared desire to leave a lasting impression on you, our community, and this world. Together, they're a collective of heart-centered human beings who are inviting you – the conscious creatives, dreamers, and healers – to join their family. Learn how CURED hemp and CBD products can enhance your daily wellness routine.

Try Cured Today

They're Colorado-based organically grown hemp products that have been engineered to transform your approach toward an elevated life. Tap into your inherent potential – your greatest mind-body alignment – and nourish it with the supplements you were designed to thrive on. A greater existence is waiting.

Listen To Episode 377 As Eugene Trufkin Uncovers:

 

[1:30] How Accurate Are Grass-Fed Food Labels?

• Eugene Trufkin
• Trufkin Athletics
• Anti-Factory Farm Shopping Guide
• CHEK Holistic Lifestyle Coach
• Paul Chek | All Is God: Three Part Series
• His life in Ukraine before coming to the USA with his family.
• How we can heal ourselves by healing the planet.
• What sparked his interest in biodynamic farming and health.
• NUTRITION: The Dirt Facts -MUST KNOW INFORMATION! P.1
• How he was first introduced to Paul Chek who has been on Wellness Force many times.
• Why it's almost near impossible to find high-quality food in the US for the majority of people.
• The deceiving claims behind food labels including "grass-fed" beef.
• Hidden truths about grass-fed meat and the fact that almost all cows are grass-fed until the last few months of their life when they're grain-finished.
• 5 Bar Beef
• Examples of other poor lifestyle factors from exercise to sleep to emotional wellbeing that can take a toll on our health.
• What do beef labels actually mean?: Free-range, pastured, organic, all-natural etc. that can be so confusing.
• 357 Robb Wolf
• Sacred Cow: The Case for (Better) Meat

 

[19:00] Confusion By Design Within The Food Industry

• The biggest takeaways from his book, Anti-Factory Farm Shopping Guide, including how to make conscious food choices.
• Why farmers aren't just competing with other national brands anymore but international as well.
• What you should know about food labeled: Product of the USA.
• The hidden truth behind most products labeled, 'organic,' and factory farms.
• Unpacking the confusion by design created within the food industry.
• Why there's a strict organic certification process for soil but not for beef.
• Which companies and organizations actually do the organic certification process for beef but we're mostly just trusting what these companies tell us.
• Joel Salatin - Polyface Farm
• American Grassfed Association
• First steps you should take towards making healthier, more conscious food purchases.
• How you can learn about food operations yourself by volunteering to work on site.
• Frank Fitzpatrick

 

[28:30] Eating Healthy In A Food Desert

• What sources you can turn to if you live in a food desert.
• How to get a really good deal on your grass-fed meat orders.
• Why you should consider bulk ordering grass-fed meat instead of taking the time to drive to a store that has it.
• The fact that sometimes you also have to be wary about the food you're buying from smaller farmers.
• Why it's so important that farmers do rotational grazing to ensure their land maintains its own food source and minerals in the soil.
• What chickens and turkeys should actually be fed because they're actually omnivores meanwhile the common problem we see with them being grain-fed.
• Sprouts Farmers Market
• The real difference in prices he has seen from those who buy from the higher end Sprouts Farmers Market and supermarkets.
• Why people who eat organic tend to spend less money overall on non-essential goods compared to those who eat out a lot or shop less consciously.
• How to stop spending thousands of dollars a year on a lower quality of life.
• Jator Pierre

 

[42:30] Food Is Information For The Body

• Shawn Stevenson
• Why food is information for our body.
• The laws of nature and why we're totally ignoring her when we eat processed food that is making us sick.
• What starts to happen to our physiology if we start to eat foods that aren't helping us stay healthy.
• The problems that vegetarians run into when they eat fruits and vegetables that have been grown with chemicals and other poor farming practices.
• Teri Cochrane
• How the poor farming practice of confined animal operations will lead to confined animal operations from three variables.
• The fact that all pesticides today are systemic so they get embedded in the flesh of the fruits and vegetables which we can't even wash off.
• How chemical testing and approval of agriculture works in the US.
• What most people don't know about the pesticides and chemicals used in the agriculture industry.
• The Myths of Safe Pesticides by André Leu
• Hydroponics: What it is and the fact that the USA is the only country to certify it as USDA organic.
• The problem with using hydroponics and genetic selection in agriculture practices.
• Why the color of the carrots you buy actually matters for the number of nutrients it contains.
• 348 Dr. William Li

 

[55:00] Why Practices For Raising Chicken Are More Deceiving Than For Beef

• The truth about free-range chicken in the farming industry.
• How short the farming cycle of chickens actually is.
• Just how confined chickens really are, from those that lay eggs to the ones we eat, when when we look at the actual dimensions.
• What vegetarian-fed actually means and why it's a dead giveaway that the chickens are confined while alive.
• 365 Dr. Paul Saladino
• What people should specifically be on the lookout for when purchasing chicken meat or eggs.
• Happy Hens

 

[1:02:00] How To Be More Food Conscious

• Exploring why it's so important to be food conscious not just for ourselves but to set an example for others as well.
• Why good mental and physical health are the keys to help you create what you want in life.
• The harsh truth that babies that are born in urban US environments today have about 200 different trace amounts of chemicals in their bodies.
• Earl Butz
• Eat Wild | Getting Wild Nutrition from Modern Food
• Poisoning Our Children: The Parent's Guide to the Myths of Safe Pesticides by André Leu
• Breaking down the myth that there are safe pesticides.
• Sources you can turn to in your mission to help your family stay safe and healthy.
• How we self-sabotage our health through poor lifestyle and unconscious food choices.
• Why most of us fall into these lifestory gaps that lead us to make poor health choices.
• How an unhealthy mindset is created when we become unattached to our core values
• breathwork.io
• M21 Wellness Guide
• Wellness Force Community

 

 

Power Quotes From The Show

Where Is Our Meat Actually Coming From?

 

"In a competitive market, a lot of these ranchers now have international as well as local competitors because 90% of the beef sold in the US comes from overseas. You may even find products in Trader Joe's that are sourced from 5 different countries. They may say, "Product of the USA," but here's the thing with that claim; I can buy carcasses from Mexico, import them into California, cut them up and process them into packaging here and then legally claim them as "Product of the USA" because it's been processed in the USA." - Eugene Trufkin

 

The Truth About Organic Label Claims

 

"What organic beef basically means, for the most part, is the product comes from a factory-farmed operation where they feed the cows nothing but organic grains but even that's questionable these days because a lot of it is coming from corrupted brokers from overseas like Ukraine and Turkey. The grain is literally the only difference between just a factory farm operation where they would feed them genetically modified corn and soy. So, even if you buy something with a USDA Organic label claim, although it may be fed with grains, you don't even know if those grains are organic." - Eugene Trufkin

 

 

 

Why Is It So Hard To Eat Healthy?

 

 

"My book, Anti-Factory Farm Shopping Guide, is for people who want to make better conscious food choices but the whole point of the book is to show readers just how difficult it has become. I run into people in the holistic health circles who are trying to optimize their health physically and mentally yet you still see them running into these mistakes constantly. People are buying a product, trusting the label or the claims, and just buying it for years and years on end thinking they're getting the maximum nutrition profile from that food group but they're simply not. My research on this started because I just wanted to buy some healthy eggs and it was incredibly impossible just to find something so simple and basic." - Eugene Trufkin

 

Links From Today's Show 

• CURED Nutrition
• Trufkin Athletics
• Anti-Factory Farm Shopping Guide
• CHEK Holistic Lifestyle Coach
• Paul Chek | All Is God: Three Part Serie
• NUTRITION: The Dirt Facts -MUST KNOW INFORMATION! P.1
• 5 Bar Beef
• 357 Robb Wolf
• Sacred Cow: The Case for (Better) Meat
• Joel Salatin - Polyface Farm
• American Grassfed Association
• Frank Fitzpatrick
• Sprouts Farmers Market
• Jator Pierre
• Shawn Stevenson
• Teri Cochrane
• The Myths of Safe Pesticides by André Leu
• 348 Dr. William Li
• 365 Dr. Paul Saladino
• Happy Hens
• Earl Butz
• Eat Wild | Getting Wild Nutrition from Modern Food
• Poisoning Our Children: The Parent's Guide to the Myths of Safe Pesticides by André Leu
• Show Notes Episode 67 – Eugene Trufkin: The Anti-Factory Farm Shopping Guide
• Exposing Bogus Food Labeling With Eugene Trufkin
• The labels said ‘organic.’ But these massive imports of corn and soybeans weren’t
• Beating the Food Giants by Paul A. Stitt
• Weston A. Price Foundation
• Everything You Need to Know About Whole Foods Free-Range Chicken
• Leave Wellness Force a review on iTunes
• breathwork.io
• M21 Wellness Guide
• Wellness Force Community
• Eugene Trufkin
  • Instagram 
  • Facebook
  • YouTube
  • Twitter

 

About Eugene Trufkin

Owner of Trufkin Athletics, Eugene Trufkin is a CHEK Holistic Lifestyle Coach Level 3, OC Fat Loss Trainer, and Author of "Laws of Aesthetics" and “Anti-Factory Farm Shopping Guide”. He is dedicated to helping those that are interested in off-grid living, biodynamic farming, mental/physical health, a minimalist lifestyle, and exploring.

 

 

About The Anti-Factory Farm Shopping Guide

This comprehensive video series and book is meant for anyone who is interested in transitioning from factory-farmed food to organic and hopefully, one day, biodynamic – but at the same time feels confused by all the labels, and even whether organic food is any better than factory-farmed food. With entertaining illustrations, videos, and very light reading, the "Anti-Factory Farm Shopping Guide" covers the following topics:

-Differences between caged, cage-free, free-range, and pasture-raised meats and eggs

-How to easily identify genetically-modified foods

-Why factory-farmed meats cause inflammation

-The myth of safe pesticides

-Differences between factory-farmed, organic, and biodynamic fruits and vegetables

-Why seeing “vegetarian feed” on a label is actually a bad thing, even if it’s organic

-Importance of staying away from farmed fish

-How to source quality water and supplements

And much more.

To enhance learning and make it all as simple as possible, this book comes with free video instructions and other extended learning materials. Eugene's intention is for you to spend less time reading and more time taking action.

---

Build Immunity. Breathe Deeply.

A simple, powerful 21 minute morning system designed to give you more energy to let go of old weight and live life well.

Get Your Calm Mind + Immunity Building Guide 

*6 science based morning practices guaranteed to give you more energy and less weight in 21 Minutes.

*7 day guided B.R.E.A.T.H.E breathwork included.

---

 

More Top Episodes

1. 226 Paul Chek: The Revolution Is Coming (3 Part Series)
2. 131 Drew Manning: Emotional Fitness
3. 129 Gretchen Rubin: The Four Tendencies 
4. 183 Dr. Kyra Bobinet: Brain Science
5. 196 Aubrey Marcus: Own The Day
6. 103 Robb Wolf: Wired To Eat
7. Best of The Best: The Top 10 Guests From over 200 Shows

Get More Wellness In Your Life

• Join the #WellnessWarrior Community on Facebook
• Tweet us on Twitter: Send us a tweet
• Comment on the Facebook page