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117 - 12 Week Podiatry Business Reboot

Podiatry Legends Podcast

Release Date: 12/23/2020

383 - The Future of Locuming: Inside HeyLucy! with Hayley Uden show art 383 - The Future of Locuming: Inside HeyLucy! with Hayley Uden

Podiatry Legends Podcast

Finding reliable locum cover has always been one of the toughest challenges for podiatry clinics. In this episode, I speak with Hayley Uden about her groundbreaking app, , which simplifies the entire process. From automated invoicing and quick payments to flexible opportunities for podiatrists, is changing how we think about staffing. Tune in to hear how this app could make your professional life easier and more rewarding. Seven Key Takeaways Locuming in podiatry has lacked a centralised, transparent system. connects clinics and locums directly via an easy‑to‑use app. The app...

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382 - What Other Careers Are Podiatry Adjacent with Rebecca Rodger show art 382 - What Other Careers Are Podiatry Adjacent with Rebecca Rodger

Podiatry Legends Podcast

This week’s guest is Rebecca Rodger, a podiatrist from Kendal, England, who proves there’s no single path to success in our profession. From running a multidisciplinary clinic to working in COVID vaccination, and now shaping global wound care strategies at Convatec, Rebecca has redefined what it means to be a podiatrist. We discuss networking, mentorship, and the value of exploring non-traditional career paths, as well as why evidence-based wound care should be a priority for every podiatrist. ⭐ 5 Standout Takeaways Your podiatry skills are never lost; they serve as your ultimate...

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381 - Inside Paediatric Podiatry and Connective Tissue Disorders with Dr. Patrick Agnew show art 381 - Inside Paediatric Podiatry and Connective Tissue Disorders with Dr. Patrick Agnew

Podiatry Legends Podcast

Dr. Patrick Agnew joins me for a deep dive into paediatric podiatry and the complexities of treating connective tissue disorders like Ehlers-Danlos Syndrome. With over 30 years in practice, Dr. Agnew shares how his early mentorship under Dr. James Ganley shaped his path, and why he believes more podiatrists should embrace niche work, especially with children. “You don’t need 90% of your work to be niche—15% can change your career.” Today, Dr. Agnew is on the board of the American College of Foot and Ankle Pediatrics. He continues to write, speak, and advocate for greater understanding...

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380 - Future-Proofing Your Podiatry Practice with David M Frees (Red, Blue, Purple Teaming) show art 380 - Future-Proofing Your Podiatry Practice with David M Frees (Red, Blue, Purple Teaming)

Podiatry Legends Podcast

David M Frees returns to the Podiatry Legends Podcast to share a powerful strategic tool borrowed from the military: Red Team, Blue Team, and Purple Team thinking. We discuss how podiatry businesses can use this method to identify vulnerabilities, defend against threats, and uncover growth opportunities – creating a more resilient and profitable practice. Learn more about Dave's Training at .  9 Key Takeaways from this Episode: The Red Team’s job is to identify vulnerabilities and potential attacks on the business. The Blue Team focuses on defending the business and finding growth...

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379 - The Loneliness of Leadership: Why Business Owners Need Support show art 379 - The Loneliness of Leadership: Why Business Owners Need Support

Podiatry Legends Podcast

In this solo episode of the Podiatry Legends Podcast, I open up about the often unspoken reality of running a podiatry business: the loneliness of leadership. While you may be surrounded by patients and staff daily, the emotional weight of being the decision-maker, problem-solver, and motivator can feel isolating. I share personal experiences of burnout and the invisible pressure to always appear composed, even when doubts creep in. But there’s a way through it, and it starts with connection. I explore how support networks, whether through mentors, mastermind groups, or peer circles,...

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378 - Neuropathy, Cancer and A Career Pivot: The Dana Cardinas Story show art 378 - Neuropathy, Cancer and A Career Pivot: The Dana Cardinas Story

Podiatry Legends Podcast

Dana Cardinas loved podiatry, and she was damn good at it. But a surprise diagnosis of idiopathic ulnar neuropathy, followed by a shocking discovery of Stage 3C colon cancer, forced her to step away from the profession she adored. In this episode, Dana opens up about how she handled early retirement, battled cancer, and found purpose again through helping others and launching a new business, . From laughing down clinic hallways to launching a neuropathy support group that’s changing lives in , Dana proves that purpose doesn't end with a job title. If you’re a podiatrist, business...

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377 - 33 Years in Podiatry and Loving it with Dr Patrick DeHeer, DPM. show art 377 - 33 Years in Podiatry and Loving it with Dr Patrick DeHeer, DPM.

Podiatry Legends Podcast

In this episode, I sit down with Dr. Patrick DeHeer, who shares his incredible 33-year journey in podiatry, from treating NBA players with the Indiana Pacers to performing life-changing surgeries in Haiti and the Philippines. We talk about innovation in podiatry, global medical missions, and why teaching the next generation keeps him inspired. We also explore leadership, international outreach, his invention of the Aquinas Brace, and why he’s more excited than ever to lead the profession forward. If you’re a podiatrist or healthcare professional looking for a dose of purpose, passion,...

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376 - The LET THEM Theory Book Debate show art 376 - The LET THEM Theory Book Debate

Podiatry Legends Podcast

IS THE LET THEM THEORY RIGHT FOR YOU? In this episode of the Podiatry Legends Podcast, I host an open debate about The LET THEM Theory by Mel Robbins. I’m joined by Carly O’Donoghue, who loves the book, and Elan Silver, who has a few issues with it. Together, we unpack the real-world relevance of this viral mindset theory for podiatrists and business owners alike. What is the LET THEM Theory? At its core, Robbins encourages us to stop trying to control other people’s reactions. Whether it's a patient, staff member, or family member—"let them" react how they want. It’s not your...

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375 - Shockwave Therapy Secrets: What Most Podiatrists Are Missing with James Ferrie show art 375 - Shockwave Therapy Secrets: What Most Podiatrists Are Missing with James Ferrie

Podiatry Legends Podcast

I’m joined once again by musculoskeletal podiatrist James Ferrie to talk all things shockwave therapy. James delves into what he’s learned over 14 years of clinical experience, including the crucial role of timing, the difference between radial and focused shockwave, and how to maximise outcomes. If you’ve got a shockwave device gathering dust or you’re using it the same way on every patient, this episode is for you. This is one of those episodes you’ll want to listen to more than once. “The same intervention can have a completely different outcome depending on the timing.”...

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374 - Property Investment, Boutique Wine & Calculated Risk-Taking with Mark McGill show art 374 - Property Investment, Boutique Wine & Calculated Risk-Taking with Mark McGill

Podiatry Legends Podcast

In this week’s episode of the Podiatry Legends Podcast, I had the pleasure of chatting with Mark McGill, an award-winning real estate agent, property investor, boutique winemaker, Airbnb owner and calculated risk-taker.   Mark’s story is inspiring because it’s real. He’s not just doing one thing; he’s doing business and life on his terms. For podiatrists and entrepreneurs alike who want more freedom, impact, and joy from their work, there’s a lot to learn here. “Love the one you’re with; that goes for staff and clients.” - Mark McGill.  If you like great...

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More Episodes

What are you podiatry business plans for 2021? Have you given it much thought or is it going to be a repeat of 2020, and yes I know COVID has been a hurdle but did you know that some podiatry business had their best year?

It didn't happen by accident, they had their best year because they adapted to the current situation and took action.

Now before YOU SWITCH OFF and think SHIT, this is just going to be a sales podcast, hang around for a little bit longer as you may learn a few things. 

On this episode, I am joined by:

Carly O’Donoghue – Stepping Out Podiatry (Sunshine Coast)

Chloe Wear – The Woodvale Podiatrist (Perth)

Aadila Dadda – Happy Feet Queensland (Brisbane)

Jasmine Kouch – 2 Right Feet Podiatry (Kilsyth, Victoria)

Trina Goard – Armidale Podiatry (Armidale)

Judi France – Toowoomba Podiatry (Toowoomba)

Jonathan Small – Health First Foot & Gait Clinic (Southam, UK)

The reason I asked them to join me for this particular episode is that they’ve all completed the 12-Week Podiatry Business Reboot and have flourished, and I think it would be beneficial to hear from podiatrists who have gone before you. 

No One Knew the Questions

I’d like to point out I have not given anyone these questions to think about first, so I’m not exactly sure what they’re going to say, which I knew would be fun and also produce some very honest answers.

Initial Questions Around Coaching

Q1: - Have you ever been in a coaching program before? 

Q2: When you first heard about the 12-Week Podiatry Business Reboot, why did you decide to do it? What was happening or not happening in your business?

We then moved onto discussing specific questions about the content in the 12-Week Program

  • WEEK 1: Developing Team Culture– Which was about aligning your team with your own business beliefs and values. And, even if you're a solo practitioner, you still have a team (Accountant etc).
  • Q3: Was that a useful topic?
  • Weeks 2-5: Covered Systems (Recalls, Reactivation & Incomplete Rx)- There is a difference in how these are used. 
  • Q4: Most podiatrists have systems, but did this program open your eyes to a few holes that may have existed with what you previously had set up?

We also covered Patient Journeys and Treatment Journeys and how a patient flows through your business and the potential services you may offer.

  • Q5: Did this change the way you approached your patients? 
  • Week 6: We dug deep into finding your Ideal Patient & Niching
  • Q6: Did you get more clarity on who your ideal patient was, and the type of podiatry work you should be targeting?
  • Week 7: Pre-framing Conversations & Directing the Conversation - Selling without selling. 
  • Q7: Did this help with your communication?
  • Week 8-9: Developing your marketing strategy, creating a Yearly Marketing Plan(Roadmap) and  Developing a Daily, Weekly and Monthly Marketing Plan (GPS)
  • Q8: Prior to doing the 12-week reboot, did you have a 12-month roadmap for your marketing, or did you just play it by ear?
  • Weeks 9-12: Protecting & Developing Your Brand and improving your web presence/website.  
  • We also discussed understanding the important NUMBERS in your business that really matter, which lead to a concept called Punctuated Equilibrium.

 

If you've got this far, I’ll explain what is involved in the 12-Week Reboot:

  • 12 x 1-hour weekly Zoom Meetings: All meetings are recorded and uploaded to a private Facebook Group, so if for some reason you cannot make a scheduled meeting, you can catch up with the recording. 
  • Q9: Did anyone here miss a meeting?
  • Weekly Q & A session via Zoom 
  • Templates & Frameworks: As we work through each session, templates and frameworks will be uploaded to the FACEBOOK GROUP.
  • Q10: Did everyone find them useful?
  • Unlimited email questions during the 12-weeks program
  • Video tutorials are created for common group questions 

To wrap up, if someone has listened to this and they’re sitting on the fence what would be your advice be?

If you have any questions about this episode, please email me at [email protected].

If you want to learn more about my next 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook, please follow the links.       

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