324 - Podiatry in Singapore with Lewis Nurney
Podiatry Legends Podcast
I'm talking with Lewis Nurney from UFit Podiatry in Singapore this week. Lewis is a dynamic UK podiatrist whose career could have started in the National Health Service, NHS, as many new graduates do. However, a single beer at a conference in Liverpool led to him doing a one-month student placement in Singapore, eventually leading to a move to Singapore and embracing a radically different cultural and professional landscape. This episode tracks a personal journey of growth and discovery and dives into the strategic decisions that define a career path. You can connect with Lewis on...
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323 - Improve Your Communications and Sales with Copywriter Joe Cunningham
Podiatry Legends Podcast
Do you want to learn how to copy and paste your competitor's website and email copy into Chat GPT and use AI prompts to create even more compelling communications and sales copy? You need to do this if you want to avoid sounding like everyone else in your industry. Scroll to the bottom of this page, and you will find a link to the exact prompts shared by my guest and professional Copywriter, Joe Cunningham, aka Copywriter Joe. Joe Cunningham has helped brands like Huel, Traffic & Conversion Summit, and Stacked Marketer connect with their audiences and get conversions. If you...
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322 - From CSI to Podiatrist with Simon Hrobelko
Podiatry Legends Podcast
Simon Hrobelko is the owner of My Podiatrist Canberra and the nail surgery clinic Ingrown Toenail Care. Prior to becoming a podiatrist, Simon served in the Australian Army and spent 11 years as a Crime Scene Investigator for the New South Wales Police and the Australian Federal Police. Simon feels there are many similarities between being a CSI and a Podiatrist; both require good communication skills. You must keep gathering the evidence and asking the right questions, and everything will start to reveal itself. They call that Deductive Reasoning. The next 2-Day LIVE Podiatry Business...
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321 - The Benefits of Purchasing Your Premises
Podiatry Legends Podcast
Are you sick of having a landlord and paying dead rent? If so, this episode might give you the nudge to start considering purchasing your premises, becoming your own landlord, and building long-term assets. In this episode, I am joined by four podiatrists who have all taken the plunge into property ownership, and they would encourage every podiatrist to consider doing the same. My Guests are: Jessica Haydock - Sole Focus Podiatry, Toowoomba, Queensland. Jonathan Small - Health First Foot & Gait Clinic, Southam, UK. Elan Silver - Silver Podiatry, Perth,...
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320 - The Story of the Mexican Fisherman
Podiatry Legends Podcast
The Mexican Fisherman Story contains a very important life lesson about productivity, creating a lifestyle by design, the sometimes-pointless pursuit of more, and asking ourselves WHY we do what we do each day and whether it aligns with our end goal. In this episode, I share my understanding of this story and why it is important to know if your employees are fishermen or bankers. I also explain why a good friend of mine often refers to me as the Mexican Fisherman. If you have any questions about this episode, you can contact me at 2-Day LIVE Podiatry Business Reboot I truly...
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319 - Dr Ivan Bristow Why Every Podiatrist Should Start Blogging
Podiatry Legends Podcast
Dr Ivan Bristow, PhD, is a podiatrist who has been interested in dermatology for over thirty years. He has published over 100 papers on this subject, teaches it globally, and has a highly successful podiatry dermatology blog, . He is passionate about promoting podiatry and dermatology to the profession and the public. In this episode, we discuss the power of websites and blogs to promote our podiatry work and the profession as a whole and to help keep podiatry alive. If we don't write about foot problems, other healthcare professionals will, and we will lose that space. You can connect...
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318 - Location and Patient Discrimination with Jonathan Small
Podiatry Legends Podcast
Jonathan Small joins Tyson E Franklin on the Podiatry Legends Podcast to discuss a pervasive myth in the professional world: the idea that a business's location is the critical determinant of its success and fee structure. Jonathan debunks this, suggesting that the true driver of success is the business owner's mindset. He shares insights from his extensive experience, including the notion that prioritising personal happiness and aligning one's practice with personal values are more important than the business's geographical location. The discussion covers various examples, from restaurants in...
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317 - Chase Hughes Seeing Patients Beyond Their Masks
Podiatry Legends Podcast
Chase Hughes is a leading behaviour expert and creates psychological research and techniques for intelligence agencies for operations ranging from interrogation to behaviour profiling. He is the bestselling author of and . After a 20-year career in the US Military, Chase develops and teaches courses in interrogation, negotiation, influence, persuasion and 'extreme people-reading' around the world. In 2019, I was introduced to Chase Hughes, and this podcast recording was originally produced for my old podcast, It's No Secret with Dr T., but it is so good I had to re-edit it and...
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316 - (Part 2) Group Perspective On Good Bad and Difficult Patients
Podiatry Legends Podcast
Do you believe there are good, bad and difficult patients, and possibly many variations in between? In episode 307, I shared my thoughts on good, bad and difficult patients based on my clinical and business experiences. As expected, some podiatrists agreed wholeheartedly with my comments, while others did not agree, which was great. This prompted getting a broader perspective on this topic by producing a group episode with eight guests, split over two episodes – This is PART TWO. It’s important to note that my guests’ comments are their opinions based on individual beliefs, values...
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315 - (Part 1) Group Perspective On Good, Bad and Difficult Patients
Podiatry Legends Podcast
Do you believe there are good, bad and difficult patients, and possibly many variations in between? In episode 307, I shared my thoughts on good, bad and difficult patients based on my clinical and business experiences, and as expected, some podiatrists agreed wholeheartedly, and others did not agree. This prompted getting a broader perspective on this topic by producing a group episode with eight guests, split over two episodes – This is PART ONE. It’s important to note that my guests’ comments are their opinions based on individual beliefs, values and personal experiences; no one is...
info_outlineWhat are you podiatry business plans for 2021? Have you given it much thought or is it going to be a repeat of 2020, and yes I know COVID has been a hurdle but did you know that some podiatry business had their best year?
It didn't happen by accident, they had their best year because they adapted to the current situation and took action.
Now before YOU SWITCH OFF and think SHIT, this is just going to be a sales podcast, hang around for a little bit longer as you may learn a few things.
On this episode, I am joined by:
Carly O’Donoghue – Stepping Out Podiatry (Sunshine Coast)
Chloe Wear – The Woodvale Podiatrist (Perth)
Aadila Dadda – Happy Feet Queensland (Brisbane)
Jasmine Kouch – 2 Right Feet Podiatry (Kilsyth, Victoria)
Trina Goard – Armidale Podiatry (Armidale)
Judi France – Toowoomba Podiatry (Toowoomba)
Jonathan Small – Health First Foot & Gait Clinic (Southam, UK)
The reason I asked them to join me for this particular episode is that they’ve all completed the 12-Week Podiatry Business Reboot and have flourished, and I think it would be beneficial to hear from podiatrists who have gone before you.
No One Knew the Questions
I’d like to point out I have not given anyone these questions to think about first, so I’m not exactly sure what they’re going to say, which I knew would be fun and also produce some very honest answers.
Initial Questions Around Coaching
Q1: - Have you ever been in a coaching program before?
Q2: When you first heard about the 12-Week Podiatry Business Reboot, why did you decide to do it? What was happening or not happening in your business?
We then moved onto discussing specific questions about the content in the 12-Week Program
- WEEK 1: Developing Team Culture– Which was about aligning your team with your own business beliefs and values. And, even if you're a solo practitioner, you still have a team (Accountant etc).
- Q3: Was that a useful topic?
- Weeks 2-5: Covered Systems (Recalls, Reactivation & Incomplete Rx)- There is a difference in how these are used.
- Q4: Most podiatrists have systems, but did this program open your eyes to a few holes that may have existed with what you previously had set up?
We also covered Patient Journeys and Treatment Journeys and how a patient flows through your business and the potential services you may offer.
- Q5: Did this change the way you approached your patients?
- Week 6: We dug deep into finding your Ideal Patient & Niching
- Q6: Did you get more clarity on who your ideal patient was, and the type of podiatry work you should be targeting?
- Week 7: Pre-framing Conversations & Directing the Conversation - Selling without selling.
- Q7: Did this help with your communication?
- Week 8-9: Developing your marketing strategy, creating a Yearly Marketing Plan(Roadmap) and Developing a Daily, Weekly and Monthly Marketing Plan (GPS)
- Q8: Prior to doing the 12-week reboot, did you have a 12-month roadmap for your marketing, or did you just play it by ear?
- Weeks 9-12: Protecting & Developing Your Brand and improving your web presence/website.
- We also discussed understanding the important NUMBERS in your business that really matter, which lead to a concept called Punctuated Equilibrium.
If you've got this far, I’ll explain what is involved in the 12-Week Reboot:
- 12 x 1-hour weekly Zoom Meetings: All meetings are recorded and uploaded to a private Facebook Group, so if for some reason you cannot make a scheduled meeting, you can catch up with the recording.
- Q9: Did anyone here miss a meeting?
- Weekly Q & A session via Zoom
- Templates & Frameworks: As we work through each session, templates and frameworks will be uploaded to the FACEBOOK GROUP.
- Q10: Did everyone find them useful?
- Unlimited email questions during the 12-weeks program
- Video tutorials are created for common group questions
To wrap up, if someone has listened to this and they’re sitting on the fence what would be your advice be?
If you have any questions about this episode, please email me at .
If you want to learn more about my next 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook, please follow the links.
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