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CarlGould-#70secondCEO-Pricing Strategy - Part 2

Carl Gould #70secondCEO

Release Date: 01/08/2021

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Carl Gould #70secondCEO

What’s the toughest thing you’ve had to overcome in your life or business before COVID? #70SecondCEO with Carl Gould. Carl is the creator of the 7 Stage Growth method, which has propelled over 75,000 companies worldwide. In this micro-podcast Gould shares actionable, practical tips to grow your business.

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Carl Gould #70secondCEO

Recitation and memorization may sound like drudgery, but it pays off! Carl explains how it helped him and can make a difference for you too. #70secondCEO every week day at 7am.

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Carl Gould #70secondCEO

COVID may have changed the rules but your business’s destiny is still in your hands! How? Check out today's episode with your #70secondCEO Carl Gould.

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Carl Gould #70secondCEO

How do you measure success? Listen to this episode of #70secondCEO and find out! Carl Gould shares how to motivate employees.

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Carl Gould #70secondCEO

Who are your key staff? Who would it hurt to lose? Ask them these 3 questions and keep them! Carl Gould your #70secondCEO answering your business questions every week day.

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Carl Gould #70secondCEO

Pricing your various services requires a methodology. Find out what Carl developed and how successful it was! #70secondCEO every week day at 7am.

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CarlGould-#70secondCEO-Double & Double Again show art CarlGould-#70secondCEO-Double & Double Again

Carl Gould #70secondCEO

What do you charge for your premium offering? Your gold option? Hear Carl’s suggestion in this episode of #70secondCEO.

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Carl Gould #70secondCEO

Want to leverage the top 5 complaints in your industry? It might be the best move you ever make. Find out why in this episode of #70secondCEO.

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Carl Gould #70secondCEO

Positive marketing won’t win the skeptical buyers in a down market. But there's something that will...listen to this episode of #70secondCEO and find out!

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Carl Gould #70secondCEO

Want to be more productive? Here’s some things you can do right now...1. Listen to this episode! A quick daily hit with Carl Gould to achieve a lifetime of results. #70secondCEO your micro-podcast...GO!

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Turn the top 5 complaints in your industry into a gold guarantee! Carl Gould shares how he did it in this episode of #70secondCEO.

Read full transcript:

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results.

Cause you know what I did, I took the top five complaints. You never show up on time, you don’t start on time, you don’t finish on time, you change order us to death, you tell me one price and it turns out to be another, you don’t have senior management on site and you don’t stand behind your work, you're fly by night you’ll be gone tomorrow the day after I pay you, your gone.

So I said fine, here’s your standard proposal base on the scope of work, here’s the guarantee. The guarantee says “we will pick a date, we will start on that date no matter what the weather, we will finish no matter what on that day or before, there will be no contractor driven change orders if you don’t change the scope of work change the scope of work then will have addendum there’ll  be a guarantee on that, there’ll be a senior project manager on every site and we guarantee everything for at least a year”. Now I put a thirty-five percent premium on that here in Mars county and so my average sale in 1985 was fifty thousand dollars, my average guarantee sale was sixty seven five and the guarantee sale outsold the standard, two to one.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.