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629: Sarah Von Dreele: When you turn a creative outlet into a career.

A Well-Designed Business®

Release Date: 01/05/2021

645: Window Treatment Friday: Scaling to Your First Million Dollar Year show art 645: Window Treatment Friday: Scaling to Your First Million Dollar Year

A Well-Designed Business®

  Today with Vita Vygovska Welcome to a Well-Designed Business®. On today’s WTF— Window Treatment Friday, Vita and I are talking about scaling to your first million-dollar year. As most of you probably know, scaling is not an easy task. It takes hard work and lots of blood, sweat, and tears. But when you can learn from someone who has already done it, it cuts the time and effort down and makes scaling attainable far before you thought it was possible. Today, Vita shares with us her five core pillars for scaling your business and how her course in LuAnn University, Scale Your Window...

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644: Kat Anderson: Design Build and Bookkeeping Classes for Interior Designers show art 644: Kat Anderson: Design Build and Bookkeeping Classes for Interior Designers

A Well-Designed Business®

Welcome to A Well-Designed Business®. Kat Anderson of Material Design, an interior design business specializing in design-build projects, shares her experience as a recently-graduated interior design student struggling to find her way in the design world. You’ll hear Kat tell how she succeeded by growing her skillset in more than just design. Kat also walks through the classes she teaches at LuAnn University.

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643: Nathan Brookshire and Paul Davidge: Design More, Manage Less: Agency Representation for Your Design Firm show art 643: Nathan Brookshire and Paul Davidge: Design More, Manage Less: Agency Representation for Your Design Firm

A Well-Designed Business®

Welcome to A Well-Designed Business®. Nathan Brookshire and Paul Davidge of Design: Agency & Management share how they help creatives develop a financially sound path to achieve their goals and run their business in such a way that they have the freedom to focus on their zone of genius.

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642: Thom Sweeney: Sage Advice About Salesmanship And The Upside of Failure in Interior Design show art 642: Thom Sweeney: Sage Advice About Salesmanship And The Upside of Failure in Interior Design

A Well-Designed Business®

Welcome to A Well-Designed Business®. Thom Sweeney’s unconventional path to interior design started after a 30-year career in advertising. Thom shares what brought him to design and how he lost his design business before rising again to build something even greater. He also has great advice on salesmanship and how to build meaningful relationships with clients.

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641: Celebrating 5 Years: Reflecting on the Bigger Picture show art 641: Celebrating 5 Years: Reflecting on the Bigger Picture

A Well-Designed Business®

Welcome to A Well-Designed Business®. Today, we are celebrating the show's 5th Birthday! It is hard to believe that there have been five years of outstanding guests, infinite ah-ha moments, and countless businesses changed. Thank you for coming along for the ride.

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640: Power Talk Friday: Ashley Connell, Founder of Prowess: Helping You Find Your Next Hire  show art 640: Power Talk Friday: Ashley Connell, Founder of Prowess: Helping You Find Your Next Hire

A Well-Designed Business®

Welcome to A Well-Designed Business®. Today we’re going to talk about one of those key things you have to do in your business if you want to grow—outsourcing. We all know we need to do it, but finding the right fit is a major challenge. Ashley Connell of Prowess runs a business that matches you with your perfect fit business manager or employee. She’s sharing with us how she makes those perfect fits and the impact it can have on your business. 

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639: Mina Duque: Starting an Interior Design Firm in a Foreign Melting Pot show art 639: Mina Duque: Starting an Interior Design Firm in a Foreign Melting Pot

A Well-Designed Business®

Welcome to A Well-Designed Business®. Can you imagine starting your firm in a foreign city—one where you have no connections, no network, and where you haven’t even visited? That’s exactly what Mina Duque ended up doing. Today, she’s sharing her story of how she started her business in Tulum, the unique challenges presented by working in a major melting pot, and how she grew her business even without a community and network. 

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638: What Would Lu Do?: Processes and Contracts: They Aren't Made to Be Broken show art 638: What Would Lu Do?: Processes and Contracts: They Aren't Made to Be Broken

A Well-Designed Business®

Welcome to A Well-Designed Business, it’s time for another riveting episode of “What Would Lu Do?”, where you ask the difficult questions and LuAnn gives the expert answers you’ve been wanting.

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637: Carley Page Summers: Lift Others As You Climb to Success. show art 637: Carley Page Summers: Lift Others As You Climb to Success.

A Well-Designed Business®

Carley Page Summers shares her journey to interior design that began only after she first built a robust photography business catering to the design trade. 184k Instagram followers strong, Carley chronicles how just nine years ago, she pulled herself out of a dark place, found hope, and is now on a mission to inspire hope in others.

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636: Window Treatment Friday Ep. 13: On-Air Coaching with Vita show art 636: Window Treatment Friday Ep. 13: On-Air Coaching with Vita

A Well-Designed Business®

Today with Vita Vygovska For Window Treatment Friday, LuAnn and Vita conduct a live coaching session around a big issue that so many businesses encounter when they scale—clients wanting you on their project, not your staff. Listen to see how LuAnn advises Vita and prepares her to eliminate her problem with confidence and some carefully chosen words.  LuAnn and Vita's Aha-Moments “Having the combination of a virtual hug and a little bit of a whip is very unique.” - Vita Vygovska “If you only get comfort, then you don’t learn how to avoid that the next time.” - LuAnn Nigara...

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Today with Sarah Von Dreele

Welcome to A Well-Designed Business®. Today, LuAnn is diving into the world of textiles with designer Sarah Von Dreele. Sarah began painting as a creative outlet which soon transformed into a successful business producing wallcoverings, fabrics, and textiles. She relied on her branding background, her relationships, and her own talents as she launched her line. She’s sharing the lessons she learned along the way and how her business is shifting for the future. 

Pick it apart

  • [16:05] Sarah shares how staying “in the moment” opened the door for her to build toward something big.
  • [19:09] LuAnn and Sarah discuss the importance of outsourcing and how difficult it can be to make the decision to let go.
  • [20:11] Sarah explains how her background in corporate and consumer branding gave her a valuable skillset in her business.
  • [23:00] LuAnn and Sarah dive into the importance of building relationships, both in your personal and professional life.
  • [35:38] Sarah shares some insights on how she manages to maintain her creativity even while she operates in business mode. 

LuAnn and Sarah’s “Ah-Ha” Moments

“When your life blows up, everything is out of control, and you actually have to live with that and adjust to that. That life experience, in addition, to the professional experiences I had really helped me navigate starting a new business in a completely different way.” -Sarah

“That is one of the toughest decisions we face as business owners—that hurdle of when to hire. We all know intellectually that when you hire your business will grow and the revenue will grow, because you’ve taken yourself away from activities that are not your highest money-generating activities. But internally, you go ‘That’s a lot of dollar bills though!’” -LuAnn

“When you package it and you talk about your brand story, and you figure out where your niche is, and your marketplace is—that’s how you breakthrough in the sea of all the other wallpaper companies. And for you to have had that skillset yourself, I’m sure was a nice leg up.” -LuAnn

“When I am painting, the work is so iterative, and one leads to the next, but then it starts to shift. When I can recognize that it shifts in a negative way and things start to look muddy and with no direction, it’s over. You got the best of it.” -Sarah

 

More About Sarah Von Dreele

Sarah Von Dreele has spent much of her professional life as a branding consultant, employing her strong visual communication methods to facilitate large and small-scale branding campaigns for over the last twenty years. What began as a simple creative exercise at the end of the day quickly evolved into a collection of surface designs, painted exclusively in gouache. Her latest works explore repetition of abstracted floral and geometric forms, which are ethereal and calm,  and lend themselves to a variety of applications for the curated home. Sarah Von Dreele's line of bespoke wallcoverings and textiles are available to the trade through Hewn Showroom in San Francisco, Lepere in New York City, and Twill and Texture in Miami. Sarah received a BFA in Graphic Design from Rhode Island School of Design in 1997. Between developing new products, painting what she sees, and keeping up with her fourth-grader, she patiently pursues her interest in learning the French language.


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Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

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A Big THANK YOU to Today’s Podcast Sponsor:

Kirsch is always at the forefront of innovation when it comes to window treatments. They have been an industry leader in drapery hardware for more than one hundred years, and they also have a custom window coverings program. Kirsch is dedicated to providing great resources to educate the design community about their product. Go to kirsch.com to find out more.

Mydoma Studio: Kitchens have always been the heart of the home, and in 2021, they will be the heart of the thriving design business - and if you want to break into, or up your game in one of the fastest-growing residential interior design specialties, then 19 Hours: Kitchen Project Ready is for you!

This one-day seminar put on by Mydoma Studio will give you the process, templates, and confidence to add kitchens to your menu of design services, and have you primed to take advantage of one of the biggest (and most lucrative) trends of 2021.

Just head on over to mydomastudio.com/19hluann to register! And just for podcast listeners, the early bird pricing has been extended right up until the day of the event.

Get kitchen project confidence at 19 Hours: Kitchen Project Ready!

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#77 Katie Deedy- Founder of Grow House Grow- Inspiration, Guts, and Hard Work in Creating a Business

#125 Nicole Heymer- How To Brand Your Business. Yes, again! Do not miss this one!!!

#466 Power Talk Friday: Nicole Heymer: You’ve Defined Your Brand…Now What?

#39 Andrew Joseph- Advice From the Principal of an Elite NYC Public Relations Firm