Carl-Gould-#70secondCEO Did you Know Being 2 is OK
Carl Gould #70secondCEO
Did you Know Being #2 is OK? Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Position means what position in the marketplace you occupy. Are you the thought leader? Are you the most expensive? Are you in the middle of the road? Are you the value play? None better than the other, but which one are you? Are you a me too? You know coca cola is the thought leader brand leader in the soft drink market, pepsi is a me too company but sometimes being number two is a lot easier compared than being number one....
info_outline
1370-Carlgould-70secondCEO Business Legs - Part 4
Carl Gould #70secondCEO
Business Legs - Part 4 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Covid was the downward pressure, so whatever pressure covid put on your table,right. It didn't take the leg out, if you have four really strong legs,covid would not have impacted your business go talk to a supermarket they can’t hire fast enough. Go talk to amazon they can’t hire fast enough,okay. There are companies that so as talking to a new company we’re gonna start working with called the drip bar and the drip bar is a...
info_outline
Carl-Gould-70SecondCEO Business Legs - Part 3
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So the question I’m asking today is in these four examples, which of the legs of your business might need some strengthening? And then we'll talk about some ideas about that, right. So now back to the analogy, I’ve got the table legs underneath it, I pull one leg out the table is still okay, I haven’t touched it, I haven’t put any pressure on it, right. It’s like your business, you might have a lost leg but if there’s no external pressure, no force...
info_outline
Carl-Gould-#70secondCEO - Business Legs - Part 2
Carl Gould #70secondCEO
info_outline
Carl-Gould-#70secondCEO-Business Legs - Part 1
Carl Gould #70secondCEO
Business Legs - Part 1 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So if I were to put the table with four legs just like that slide,that table had four legs, okay? I would walk up, grab one leg, and pull it out. Now we have a table with three legs under it. Upon pulling out that fourth leg, what would happen to the table? (Okay, guys might wanna come off mute), yeah, it would fall--it would fall right away, not necessarily, right? So I pull out that leg; it might stay depending on how things are...
info_outline
Carl-Gould-#70secondCEO-During Down Turns Buyers Refer to Experts
Carl Gould #70secondCEO
During Down Turns, Buyers Refer to Experts Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Pricing is the number one way that you communicate with your clientele. As soon as you advertise your pricing, you do two things. One is you tell them who you are. I'm the premium version, I'm the mid version, I'm the economy version, and they're all good. There's buyers for all three, so you don't have to say which one's better than the other. But one thing that either, if you are among the highest...
info_outline
Carl-Gould-#70secondCEO-Good Word Travels
Carl Gould #70secondCEO
info_outline
Carl-Gould-#70secondCEO-Cut Through the Clutter
Carl Gould #70secondCEO
Cut Through the Clutter Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. I eat a very plant-based diet. Whenever I go to a restaurant, I can tell if they know how to serve a vegan, basically. Are they just, did they Google it and say, okay, anything that's not this? Or do they actually know? And I can tell you a lot about the difference. You know, so if somebody's passionate about a subject or passionate about a project, product, or service, they're gonna know the...
info_outline
Carl-Gould-#70secondCEO-Understand Who is Your Ideal Avatar pt 2
Carl Gould #70secondCEO
Understand Who is Your Ideal Avatar pt 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. If you were a college, if you were a university, you would look at someone like you, someone like me and say, Oh, well, they're a good candidate. They have kids or they are part of a family, or they live in a certain area or they make a certain amount of money. So they would target me. I'll just take myself. They would target me and say, Oh, that guy, Carl, we should start really marketing to him right...
info_outline
Carl-Gould-#70secondCEO-Understand Who is Your Ideal Avatar
Carl Gould #70secondCEO
Understand Who is Your Ideal Avatar Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. One exercise that every business owner has to do is make sure that they take a step back and understand who their ideal client avatar is, right? So if you get an ideal client, and you know what's going on in their life right now and what would trigger them to call you or accept your call right now, that's the key, right? I'll use myself as an example in just a minute. Still, we want to identify who is the...
info_outlineVito’s restaurant saw a 30% increase per head by following this one piece of advice from Carl. Want to know what it is? Listen to Carl Gould every week day on your #70secondCEO.
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results.
We had a restaurant client for a period of time and we looked at his specials board each week and they were typically low margin meals and we said to Veto, Veto was his name. “Veto, people don’t pick the meals because they’re good, all your meals were good, they pick them because you recommend them”. So let’s make a list of your highest margin products and let's offer them out as a special rate, a lower rate and let’s see what happens. So his average ticket increased almost thirty percent and that sounds amazing and it was, for some went from eight dollars to eleven dollars. He went from eight dollars and change to about eleven dollars average ticket because people were buying his specials and was even able to offer them at a slight discount but people bought them because people like Veto and he was around forever, so when they would come in to his pizzeria down in heart of town as a matter of fact, Veto went from eight to eleven bucks, he went from eight to eleven dollars on fifty-five thousand tickets by the way, of this type of client.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.