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631: Ariella Horowitz: Success for Design-Build Firms is in the Details.

A Well-Designed Business®

Release Date: 01/12/2021

645: Window Treatment Friday: Scaling to Your First Million Dollar Year show art 645: Window Treatment Friday: Scaling to Your First Million Dollar Year

A Well-Designed Business®

  Today with Vita Vygovska Welcome to a Well-Designed Business®. On today’s WTF— Window Treatment Friday, Vita and I are talking about scaling to your first million-dollar year. As most of you probably know, scaling is not an easy task. It takes hard work and lots of blood, sweat, and tears. But when you can learn from someone who has already done it, it cuts the time and effort down and makes scaling attainable far before you thought it was possible. Today, Vita shares with us her five core pillars for scaling your business and how her course in LuAnn University, Scale Your Window...

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644: Kat Anderson: Design Build and Bookkeeping Classes for Interior Designers show art 644: Kat Anderson: Design Build and Bookkeeping Classes for Interior Designers

A Well-Designed Business®

Welcome to A Well-Designed Business®. Kat Anderson of Material Design, an interior design business specializing in design-build projects, shares her experience as a recently-graduated interior design student struggling to find her way in the design world. You’ll hear Kat tell how she succeeded by growing her skillset in more than just design. Kat also walks through the classes she teaches at LuAnn University.

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643: Nathan Brookshire and Paul Davidge: Design More, Manage Less: Agency Representation for Your Design Firm show art 643: Nathan Brookshire and Paul Davidge: Design More, Manage Less: Agency Representation for Your Design Firm

A Well-Designed Business®

Welcome to A Well-Designed Business®. Nathan Brookshire and Paul Davidge of Design: Agency & Management share how they help creatives develop a financially sound path to achieve their goals and run their business in such a way that they have the freedom to focus on their zone of genius.

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642: Thom Sweeney: Sage Advice About Salesmanship And The Upside of Failure in Interior Design show art 642: Thom Sweeney: Sage Advice About Salesmanship And The Upside of Failure in Interior Design

A Well-Designed Business®

Welcome to A Well-Designed Business®. Thom Sweeney’s unconventional path to interior design started after a 30-year career in advertising. Thom shares what brought him to design and how he lost his design business before rising again to build something even greater. He also has great advice on salesmanship and how to build meaningful relationships with clients.

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641: Celebrating 5 Years: Reflecting on the Bigger Picture show art 641: Celebrating 5 Years: Reflecting on the Bigger Picture

A Well-Designed Business®

Welcome to A Well-Designed Business®. Today, we are celebrating the show's 5th Birthday! It is hard to believe that there have been five years of outstanding guests, infinite ah-ha moments, and countless businesses changed. Thank you for coming along for the ride.

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640: Power Talk Friday: Ashley Connell, Founder of Prowess: Helping You Find Your Next Hire  show art 640: Power Talk Friday: Ashley Connell, Founder of Prowess: Helping You Find Your Next Hire

A Well-Designed Business®

Welcome to A Well-Designed Business®. Today we’re going to talk about one of those key things you have to do in your business if you want to grow—outsourcing. We all know we need to do it, but finding the right fit is a major challenge. Ashley Connell of Prowess runs a business that matches you with your perfect fit business manager or employee. She’s sharing with us how she makes those perfect fits and the impact it can have on your business. 

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639: Mina Duque: Starting an Interior Design Firm in a Foreign Melting Pot show art 639: Mina Duque: Starting an Interior Design Firm in a Foreign Melting Pot

A Well-Designed Business®

Welcome to A Well-Designed Business®. Can you imagine starting your firm in a foreign city—one where you have no connections, no network, and where you haven’t even visited? That’s exactly what Mina Duque ended up doing. Today, she’s sharing her story of how she started her business in Tulum, the unique challenges presented by working in a major melting pot, and how she grew her business even without a community and network. 

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638: What Would Lu Do?: Processes and Contracts: They Aren't Made to Be Broken show art 638: What Would Lu Do?: Processes and Contracts: They Aren't Made to Be Broken

A Well-Designed Business®

Welcome to A Well-Designed Business, it’s time for another riveting episode of “What Would Lu Do?”, where you ask the difficult questions and LuAnn gives the expert answers you’ve been wanting.

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637: Carley Page Summers: Lift Others As You Climb to Success. show art 637: Carley Page Summers: Lift Others As You Climb to Success.

A Well-Designed Business®

Carley Page Summers shares her journey to interior design that began only after she first built a robust photography business catering to the design trade. 184k Instagram followers strong, Carley chronicles how just nine years ago, she pulled herself out of a dark place, found hope, and is now on a mission to inspire hope in others.

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636: Window Treatment Friday Ep. 13: On-Air Coaching with Vita show art 636: Window Treatment Friday Ep. 13: On-Air Coaching with Vita

A Well-Designed Business®

Today with Vita Vygovska For Window Treatment Friday, LuAnn and Vita conduct a live coaching session around a big issue that so many businesses encounter when they scale—clients wanting you on their project, not your staff. Listen to see how LuAnn advises Vita and prepares her to eliminate her problem with confidence and some carefully chosen words.  LuAnn and Vita's Aha-Moments “Having the combination of a virtual hug and a little bit of a whip is very unique.” - Vita Vygovska “If you only get comfort, then you don’t learn how to avoid that the next time.” - LuAnn Nigara...

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Today with Ariella Horowitz

Ariella Horowitz of AH Design Group in New Jersey walks through what it took to go from 10 to 90 design/build projects a year. This #smartlady knows the value not only of hard work, but being bold enough to go for opportunities, and smart enough to iterate when something isn’t working. Ariella shares about how she got her start and what she did to differentiate herself and build success in the design/build world.

Pick It Apart

[13:44] Ariella shares about how builders tried to keep her from working with other builders

[16:08] Ariella shares about her confidence and learning curve working with builders early in her career

[23:30] Ariella shares how she built her team and created spec books

[26:04] Ariella shares how and why she charges clients hourly

[40:14] Ariella shares advice for designers interested in working with builders 

[43:49] LuAnn has an “aha” moment about how Ariella’s personality and work ethic attracts clients with similar personalities

LuAnn and Ariella Horowitz's “Ah-Ha” Moments

“It’s not easy. To get here, you have to put in the hard work.” - Ariella Horowitz

“You have to be willing to put in the time and work really hard.” - Ariella Horowitz

More about Ariella Horowitz

As founder and principal designer of AH Design Group, Ariella Horowitz oversees all the design that makes its way into our clients' beautiful homes. Over the years, Ariella has designed countless chic, sophisticated and innovative interiors and exteriors. Her meticulous and thoughtful approach ensures that she makes a statement in every space. Her eye for detail and dedication to perfection is evident in each room she touches, leaving her mark wherever she goes. Ariella takes her motto, "Design with Distinction" into play when designing each and every space.  Every home Ariella designs is unique and custom to itself.

AH Design Group, located in Northern NJ, is a full-service interior and exterior design firm specializing in new constructions, full renovations and custom homes. Unlike many other design firms, we take a hands-on approach and check-in at our projects on a regular basis to ensure everything is being done correctly and to perfection. Because we don't subscribe to one specific design aesthetic, we are able to envision and conceptualize projects ranging across the full spectrum from modern to transitional to traditional. With extensive knowledge of the construction process, we get involved in the very early stages from the architectural planning to the framing process. We collaborate closely with architects, builders, developers, and industry professionals to deliver a vision that is on time and within budget, while simultaneously meeting our clients' lifestyle needs and design aesthetic.

Connect with Ariella Horowitz

Website 

Instagram

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Book 2: A Well-Designed Business – The Power Talk Friday Experts

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A Big THANK YOU to Today’s Podcast Sponsor:

Mydoma Studio is here to help if you want to learn the process for designing kitchens. Kitchens have always been the heart of the home, and in 2021, they will be the heart of the thriving design business - and if you want to break into, or up your game in one of the fastest-growing residential interior design specialties, then 19 Hours: Kitchen Project Ready is for you! This one-day seminar, on January 20th, 2020 will give you the process, templates, and confidence to add kitchens to your menu of design services, and have you primed to take advantage of one of the biggest (and most lucrative) trends of 2021.  Just head on over to mydomastudio.com/19hluann to register! And just for podcast listeners, the early bird pricing has been extended right up until the day of the event.

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