Libsyn Directory

Apple iOS 14 Update, the Impact on your Facebook Ads and Why I’m Not Stressing!

Marketing Ink: Big Ideas for Local Businesses

Release Date: 01/27/2021

Education vs. Entertainment: Finding Your Content Style

Marketing Ink: Big Ideas for Local Businesses

In this episode of Marketing Ink., host Allie Bloyd interviews Millie Adrian, successful YouTube content creator and coach. They discuss Millie's transition from aspiring dancer to social media educator, revealing key strategies for growing an audience on platforms like Instagram, YouTube, and TikTok. Millie shares insights on the importance of niching down, engaging with audiences, and balancing content creation across multiple platforms. She also offers valuable tips on maintaining consistency, creating compelling thumbnails, and leveraging both short-form and long-form content...

From NFL Strength Coach to Wellness Center Success

Marketing Ink: Big Ideas for Local Businesses

In this episode of Marketing Ink, host Allie Bloyd interviews one of her highly successful coaching student, Ryan Turner, owner of Infusion Wellness Center, located in Montgomery, AL. Ryan shares his journey from being a strength and conditioning coach for the Atlanta Falcons to founding his wellness center in Montgomery in 2016. Highlighting key aspects of his early business growth through word of mouth, customer service, and strategic marketing, Ryan & Allie discuss valuable insights for local and small business owners. Ryan shares his expansion into IV therapy, body contouring,...

Kickstart Your Short Form Content With AI Video Marketing

Marketing Ink: Big Ideas for Local Businesses

In this episode of Marketing Inc., Allie is joined by Austin Armstrong, a digital marketing specialist with nearly two decades of experience, particularly in video marketing and social media. Austin shares the founding of his company, Socialty Pro, and its focus on organic digital marketing and the role of short form video content in engaging and growing an audience. He offers insights into the strategies that have enabled him to gain millions of followers across various platforms, techniques for creating effective short form content, and the importance of captions, hashtags, and...

Building a Marketing Empire... Journey From eBay To Agency CEO

Marketing Ink: Big Ideas for Local Businesses

In this episode of Marketing Inc., host Allie Bloyd interviews Ashton Shanks, co-founder and co-CEO of Bad Marketing, a full-service marketing agency. Ashton shares his journey beginning with his early start in marketing at 16, selling cell phone parts on eBay, to becoming a director of advertising and ultimately starting his own agencies. He also discusses key strategies for growth in marketing, the importance of understanding both the creative and analytical sides of advertising, and the evolution of his business philosophy. Additionally, Ashton provides insights into the merger that formed...

Highlevel Updates: Shaun Clark Takes A Deep-Dive into Latest Features & ROI Clarity

Marketing Ink: Big Ideas for Local Businesses

In the latest episode of Marketing Inc., join host Allie Bloyd as she sits down with Shaun Clark, founder of High Level, for an insightful conversation on the newest enhancements that have rolled out on the High Level platform. This is a treasure trove for marketers looking to stay ahead of the curve in e-commerce, email marketing strategies, engaging customers through live chat, seamless calendar integrations, and leveraging the innovative communities feature. Shaun explains the pivotal role of attribution in marketing, sharing how High Level brings transparency to ROI assessments for...

Unlock the Power of Post-click Experience: Roadmap to Convert Leads into Customers

Marketing Ink: Big Ideas for Local Businesses

Are you ready to take your marketing game to the next level? In this episode, my guest Khalid Saleh shares his journey of creating a successful conversion rate optimization platform called FIGPII. But don't let the quirky name fool you! This platform is a game changer for anyone looking to improve their website's conversion rates. Join us as we dive into the world of funnels and discover how to optimize your post-click experience for maximum conversions. As a business owner or marketer, it's crucial to understand the importance of converting leads into customers. Let Khalid guide you through...

How Paid Advertising Catapulted My Revenue: Lessons Learned & Top Tips

Marketing Ink: Big Ideas for Local Businesses

Are you ready for a sneak peek into the future of marketing and professional growth for me? I'm excited to give you a 2023 year in review for my business, along with predictions for 2024 in the world of marketing. As entrepreneurs, we all strive for control and achieve our revenue goals. And that's exactly what I learned through the power of paid advertising with the right strategy. It truly allows you to be the captain of your own ship and master your destiny. But as we all know, paid advertising is not a one-size-fits-all solution. I'll also be sharing my top tips on how to make it work for...

How To Take Your E-Commerce Business To The NEXT Level

Marketing Ink: Big Ideas for Local Businesses

Are you a business owner looking to grow your brand and achieve success in the long run? In this must-watch video, Jason shares his journey of growing his agency from primarily focusing on e-commerce to expanding into lead generation and service-based industries. But that's not all, he also offers professional consulting and training programs to help others build their dream businesses and live the life they desire. Discover the key strategies that are currently working for Jason, including a crucial tip on achieving a decent average order value for successful advertising. But... it all...

Adapting to the Changing Ad and Business Landscape with Jon Loomer

Marketing Ink: Big Ideas for Local Businesses

Are you looking to grow your business and take your marketing strategy to the next level? Then join me as Facebook expert Jon Loomer shares his journey of starting a Facebook ads blog in 2011. Discover how blogging helped his business grow successfully for a really long time... before seeing a decline and the strategies he mastered to adapt and stay AHEAD of the competition. Learn from one of the most well-known professionals in the field of Facebook ads, lead generation and professional growth so you too can take charge of your own success story! ------------------------- Connect with...

Solving The Data Puzzle: Understand Your Customer Journey & Unlock Hidden Revenue

Marketing Ink: Big Ideas for Local Businesses

Frustrated with tracking, monitoring and analyzing all of your marketing data without knowing which strategies are working? Today I am joined by Chris Mercer, founder of Measurement Marketing Academy, and he has some awesome solutions! We discuss how you (and your team) can learn to use accurate measurement marketing to get better visibility into your customer journey, instantly increase conversion rates, and unlock hidden revenue opportunities your business needs for predictable and repeatable growth. Goodbye data overwhelm, analysis paralysis, and random acts of marketing! Say Hello to...

More Episodes

Apple iOS 14 update has caused chaos and confusion in the Facebook ad world. Here is my breakdown of what this is, why it matters, and what you dan do to prevent us from taking a negative impact on your business. My AB3 ad strategy means that I have virtually zero changes to make to ensure that our ads continue working as planned, and i'll walk you through those steps to implement them yourself!

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