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BTI #193: Fast Lane vs. Slow Lane Sales - What You Need to Know

Beyond the Image Podcast

Release Date: 02/08/2021

BTI #314: My Entrepreneurial Journey with Cody Rininger show art BTI #314: My Entrepreneurial Journey with Cody Rininger

Beyond the Image Podcast

My guest today is Cody Rininger, the founder of 2B Imperium. He is a recent attendee of our annual FITposium conference and left quite an impression, so we wanted to invite him on the show to talk about all things entrepreneurial.

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BTI #313: Sex Sells, But Who's Profiting? Featuring Dr. Jordin Wiggins show art BTI #313: Sex Sells, But Who's Profiting? Featuring Dr. Jordin Wiggins

Beyond the Image Podcast

Today we’re unpacking the objectification of women who choose to use their brand to promote themselves and what it means with a dear friend of mine, Dr. Jordin Wiggins. 

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BTI #312: How to Quit Your Job show art BTI #312: How to Quit Your Job

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What do you think about when you think of entrepreneurship? Some views of what it is could include sitting on the couch watching football with my son, fancy cars, expensive clothes, extravagant trips, and showing off all these thighs over social media in order to get your audience to buy into your lifestyle.

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BTI #311: Why Work for Success When You Can Just Lie?! show art BTI #311: Why Work for Success When You Can Just Lie?!

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After last week’s episode, I had dozens of you reach out to me. Thank you for listening and reaching out! The overwhelming response was to do more deep dives into this industry. So we will!

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BTI #310: The Worst Coaching Experience I Ever Had show art BTI #310: The Worst Coaching Experience I Ever Had

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I have become fascinated by the business and commoditization of advice, mentorship, guiding, leadership.

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BTI #309: How to Hire a Photographer show art BTI #309: How to Hire a Photographer

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So many of you have to work with photographers a lot and they (myself included) can make things a lot more complicated than they need to be. So in this episode, I want to talk about photo-speak and all the things photographers do that can be a little confusing, daunting, and frustrating for you as the client.

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BTI #308: Warning! Be Careful What You Sign show art BTI #308: Warning! Be Careful What You Sign

Beyond the Image Podcast

Today, I am digging something out of my filing cabinet that I have had for a handful of years. It’s a contract from 2016 that a client of ours sent us. The reason she sent us this contract that she received from a magazine is because it raised a lot of red flags. Let’s dissect this contract together to help you with future contracts that may come your way.

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BTI #307: Time to Fight Back show art BTI #307: Time to Fight Back

Beyond the Image Podcast

On today’s show, I want to talk about what happens when someone tries to stand in your way. It could’ve been an industry competitor or someone close to you who tried to push you away from the work that you wanted to do.

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BTI #306: What Will Happen to Print Magazines? show art BTI #306: What Will Happen to Print Magazines?

Beyond the Image Podcast

If you haven’t noticed, there has been a buzz on Instagram. The December issue of Shape Magazine will be the final print issue of the Shape publication. This is starting to bring back the conversations surrounding the sustainability of print magazines. 

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BTI #305: When You're Not Getting Hired for the Work You Want to Do show art BTI #305: When You're Not Getting Hired for the Work You Want to Do

Beyond the Image Podcast

I was reflecting on a conversation I was having with a client the other day. They were wanting to shift the services that they were providing to their clients. However, in their eyes, there was a problem; no one was hiring them for the services they wanted to provide. This is “the chicken and the egg” scenario and we are diving into it in today’s episode.

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More Episodes

In business we have two types of sales. Fast lane sales are typically smaller ticket offers based upon more of a transactional relationship with a customer whereas slow lane sales are core offers or high ticket offers to a nurtured audience that we as entrepreneurs have a successful relationship with.

Both can exist in our business, but in this episode of Beyond the Image, host James Patrick discusses how to use fast lane sales without focusing too much on the transaction but to leverage them to build a long-term client relationship.

CONNECT WITH JAMES
www.JamesPatrick.com
https://www.instagram.com/jpatrickphoto/

This episode is brought to you by www.FITposiumPLUS.com where you get monthly live coaching and education modules to support you in your business development goals!