363: Jack Daniel’s New Tanyard Hill Rye & Heritage Barrel with Chris Fletcher
Bourbon Lens
In this episode of The Bourbon Lens Podcast, Jake and Scott sit down with Chris Fletcher, Master Distiller at Jack Daniel’s Distillery, to discuss several of the most exciting recent and upcoming releases from the historic Tennessee distillery. The conversation covers the debut of Jack Daniel’s Single Barrel Heritage Barrel Tennessee Whiskey, a new year-round offering built around barrels matured at the distillery’s highest elevations. Chris walks through the unique Heritage Barrel program, how lower barrel entry proof and warehouse placement influence flavor, and why this release...
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362: Inside The Classic Cocktail Revival with Jennifer Brian
Bourbon Lens
Bourbon Lens welcomes Jennifer Brian, "Cocktail Evangelist" and founder of , to discuss her upcoming book, , which released in September 2025 from the University Press of Kentucky. Born in the Bluegrass and shaped by deep family roots in Eastern Kentucky, Jennifer’s earliest memories of hospitality, food traditions, and gracious gatherings laid the foundation for her 25-year career in the hospitality industry. From luxury catering and event planning to becoming a nationally recognized cocktail evangelist, her work centers on collaboration, education, and making cocktails approachable for...
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361: Burnt Tavern Bourbon & William Berkele Distillery
Bourbon Lens
In this episode of The Bourbon Lens Podcast, Jake and Scott sit down with members of the team behind Burnt Tavern Bourbon, a new bourbon developed by William Berkele Distillery in collaboration with renowned whiskey maker Chip Tate. Joining the conversation are Bennett Clark, President of William Berkele Distillery, Royce Blevins, Lead Founder, and Chip Tate, Master Distiller. Together, they discuss the origins of Burnt Tavern Bourbon, the historical inspiration behind the brand, and how William Berkele Distillery is bringing a centuries-old story into the modern whiskey landscape. The episode...
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360: Inside the Estate Whiskey Alliance at UK's Beam Institute
Bourbon Lens
Bourbon Lens heads to Lexington, Kentucky for an on-location episode at the James B. Beam Institute for Kentucky Spirits, located at the University of Kentucky. We sit down with Alexa Narel, Operations Manager for the Estate Whiskey Alliance, and Landon Borders, Director, to explore how the Alliance is reshaping the future of whiskey grain, sustainability, and transparency. The Estate Whiskey Alliance (EWA) brings together farmers, distillers, researchers, and industry partners to develop scientifically backed standards for estate-grown whiskey. Alexa and Landon break down what “estate...
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359: Field of Dreams Whiskey - Baseball, Bourbon, and Blending History
Bourbon Lens
In this episode of Bourbon Lens, Jake and Scott sit down with Field of Dreams Whiskey Co-founders Andy Keller and Drew Storen, former Major League Baseball pitcher, to talk about how their shared passion for the game and great whiskey turned into one of the most unique whiskey projects in America. The conversation dives into the origin story of Field of Dreams Whiskey, Drew’s journey through the Major Leagues, and what life looks like after baseball. Andy and Drew share how the spirit of teamwork, community, and nostalgia behind Field of Dreams continues to inspire their approach to whiskey...
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358: Southern Distilling’s Pete Barger on American Whiskey
Bourbon Lens
In this episode of Bourbon Lens, Jake and Scott welcome back Pete Barger, Co-Founder and CEO of Southern Distilling Company and Statesville Contract Distilling, for an in-depth conversation about the growth and innovation happening in North Carolina whiskey. Pete shares insights into the distillery’s world-class production operations and how Southern Distilling has positioned itself as one of the largest producers of American Whiskey in the Southeast. The discussion dives into two standout whiskeys from their portfolio — Southern Star American Single Malt Whiskey and Southern Star Bottled...
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357: Showcasing Westland Garryana 10th Edition American Single Malt
Bourbon Lens
Jake and Scott sit down with Shane Armstrong of Westland Distillery to explore the growing American Single Malt movement. Westland has helped pioneer the category through innovation, transparency, and a true sense of place in the Pacific Northwest. The conversation centers on the release of Garryana 10th edition, Westland’s acclaimed limited-edition Garryana American Single Malt Whiskey. Aged a full 10 years, this special release represents the apex of the Garryana story, showcasing the unique influence of Quercus garryana, the rare native oak of the Pacific Northwest. Shane discusses...
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356: Three Chord Bourbon Volume 2, Vinyl Revival, & Whiskey Maker Ari Sussman
Bourbon Lens
Bourbon Lens is joined by Ari Sussman, Whiskey Maker for Three Chord Bourbon, to talk about the brand’s newly released Volume 2 Series — a refreshed lineup featuring bold new blends, labels, and a creative direction deeply rooted in music culture. The Volume 2 collection introduces redesigned packaging that draws inspiration from classic vinyl records and live concert photography, reinforcing Three Chord’s connection between the worlds of whiskey and rock-and-roll. Ari shares the creative process behind these new blends and how the brand continues to evolve its identity through both...
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355: Organic Spirits & Mountain Craft with Warfield Distillery’s Alex Buck
Bourbon Lens
In this episode of Bourbon Lens, Jake sits down with Alex Buck, Co-Founder and Managing Distiller of Warfield Distillery & Brewery in Ketchum, Idaho. The two discuss the origins of Warfield, how Alex transitioned from a career in law to distilling, and the inspiration behind the brand’s focus on organic spirits and sustainability. Alex shares insight into Warfield’s American Whiskey, Gin, and Barreled Gin, each crafted with a dedication to quality ingredients and a commitment to transparency in production. They explore what sets Warfield apart in the spirits world — from its...
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354: Whiskey with a Sense of Place - New Single Warehouse Releases
Bourbon Lens
In this episode of Bourbon Lens, Jake and Scott explore how certain new whiskey releases capture a true sense of place — from the rickhouses of Kentucky to the hills of Tennessee. They start with the latest installment of the from Wild Turkey Distillery, featuring barrels aged in the legendary Camp Nelson E rickhouse. Each release in this series reflects the unique environmental conditions that make individual rickhouses so special to the final flavor profile. The discussion also touches on the releases from James B. Beam Distilling Co., continuing the brand’s innovative storytelling...
info_outlineCombining a passion for spirits, industry knowledge, and blending expertise, Phenomenal Spirits has released its first whiskey. RY3 Whiskey (Pronounced “Rye 3 Whiskey”) is a rum cask finished whiskey that was carefully crafted from this blending house. Phenomenal Spirits, Karthik Sudhir and Matt Witzig, joins Bourbon Lens to talk whiskey. Karthik is the Founder / CEO of Phenomenal Spirits and drives product development, strategy, brand positioning, market expansion, and investor relations. Matt was the Co-Founder, Master Distiller, and Head Blender at Joseph Magnus Whiskey prior to joining Phenomenal Spirits as Master Blender and COO. You learn more about the origins of the brand and blending house as well as where they wish to take this brand next.
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Cheers,
Scott, Michael & Jake
Bourbon Lens
Phenomenal Spirits Press Release:
Phenomenal Spirits announces the release of RY3 Whiskey, the craft spirits company’s third ultra-premium spirit introduction in the US in 2020. RY3 is a distinct blend of 3 extraordinary whiskeys, 3 carefully handpicked mash-bills, and 3 distinctive aged statements, that are meticulously blended with artisanal distinction to create an unparalleled whiskey. The culmination of this exceptionally well-balanced whiskey is finished in vintage rum casks, resulting in a sipping experience of silky-smooth rye with layers of fruity and complex notes from the rum barrels.
Phenomenal Spirits Founder & CEO, Karthik Sudhir commented, “Craft whiskey consumers have truly embraced rye whiskey, America’s original iconic spirit. According to Distilled Spirits Council of US, between 2009 and 2019, rye volumes skyrocketed by 1,275%, growing to 1.2 million cases and continue their impressive surge, growing 15% in the past year[1]. With the resurgence of rye whiskey, product innovation has reached new heights, spurring consumer’s curiosity. We developed RY3 Whiskey with these curious consumers in mind. RY3 is one of a few Rye whiskies finished in rum casks, offering drinkers layers of intense flavor and complexity for a contemporary and exciting Rye drinking experience.”
Phenomenal Spirits is on a steadfast mission to create exceptionally high-quality brands that fill untapped opportunities in the spirits category. To help guide this mission, Sudhir is partnering with Matt Witzig, Master Distiller and Co-founder of Joseph Magnus Bourbon. An icon in spirits distillation, Witzig is working in concert with Sudhir and his team to build a portfolio of unparalleled brands for the curious spirits consumer and aficionado alike. Since August 2020, the Phenomenal team has launched Ron Izalco 10 Year and Ron Izalco 15 Year Cask Strength Rums and now, RY3 Whiskey. The duo is looking ahead to their next ambitious venture, a Private Release/Cask Strength Whiskey Program, which debuts in December 2020 with more planned in 2021.
Phenomenal Spirits operates its own blending facility in Virginia Beach, VA to achieve scale and operational efficiency. The company is fully functional, allowing the team to control quality and consistency along with all aspects of product development. Sudhir added, “We are thrilled with US consumer’s embrace of our rums in the short time since they debuted earlier this year. With Matt on board, we are very excited to introduce a range of daring new products beginning with RY3 Whiskey, a true gem in the rye category.”
RY3 Whiskey sells for a suggested retail price of $54.99/750ml and is available in Washington DC, Maryland, and Delaware through Lanterna Distributors, in Mississippi and Alabama through Mad Vines and Spirits, and nationally through Curiada’s E-Commerce platform. The company plans to launch in Connecticut, Tennessee, Rhode Island and Massachusetts in the early part of 2021.
To learn more about RY3 Whiskey and Phenomenal Spirits, visit www.phenomenalspirits.com and www.ry3whiskey.com