CarlGould-#70secondCEO-5 Steps to Come A Back - Break In Part 2
Release Date: 03/04/2021
Carl-Gould-#70secondCEO-Stop Discounting Charge Like the Expert You Are
Carl Gould #70secondCEO
Summary: In this episode of #70secondCEO, Carl Gould challenges the common urge to discount services when launching or growing your business. Using Oprah Winfrey and Richard Branson as examples, Carl emphasizes that true experts don’t lower their prices to gain traction—they lead with value and confidence. If you're an expert, price like one, and always include a high-end option in every proposal you present. Read Transcription Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. If Richard Branson or...
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Carl-Gould-70secondCEO-Why Every Business Needs a "Whole Enchilada Offer" Even If No One Buys It
Carl Gould #70secondCEO
Summary: In this episode of #70secondCEO, Carl Gould explains why your business must have a top-tier, premium-level offering—regardless of whether anyone ever buys it. This “McDaddy” or white-glove service elevates your brand, creates perceived value, and acts as a powerful marketing tool. Carl walks you through how to price it (hint: double it... twice) and how it influences customer perception just like a luxury car displayed under spotlights in a showroom. Read full transcript: Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a...
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Carl-Gould-#70secondCEO-The First Rule of the Obnoxious Offer: Stop Loving Your Product and Start Loving Your Customer
Carl Gould #70secondCEO
Summary: In this episode of #70secondCEO, Carl Gould challenges business owners to shift their focus from product obsession to customer connection. Success isn’t just about what you sell—it’s about how your brand makes people feel. Learn the first lesson of crafting an "obnoxious offer" and why understanding your customer's values, experiences, and perceptions is more important than the utility of your product. Whether it’s a luxury watch or a smartphone, people buy for more than function—they buy for meaning. Read full transcript: Hi Everyone, Carl Gould here your #70secondCEO,...
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Carl-Gould-#70secondCEO- Timeless vs. Timely: The 5x5x5 Social Media Strategy
Carl Gould #70secondCEO
Summary: In this episode of #70secondCEO, Carl Gould shares a simple framework for building a consistent social media presence by balancing timeless (evergreen) and timely (real-time, relevant) content. Discover how to save time and energy by outsourcing your timeless posts while focusing your creative efforts on timely content. Plus, learn Carl’s 5x5x5 strategy: 5 posts a day, 5 days a week, on 5 platforms—a scalable formula for social media success. Read full transcript: Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a...
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Carl-Gould-#70secondCEO-The 20-20-60 Rule How Leaders Empower Performance
Carl Gould #70secondCEO
Summary: In this episode of #70secondCEO, Carl Gould breaks down a simple but powerful time management formula to help leaders get others to perform at a high level. Using the 20-20-60 Rule, Carl shows how to divide your time: 20% coaching, mentoring, and empowering your team 20% strategic thinking and planning 60% doing your core responsibilities You’ll learn how to become the center of a coaching ecosystem—managing up, coaching across, and empowering down. This framework helps leaders scale results and build stronger teams. Read full transcript: Hi Everyone, Carl Gould here...
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CarlGould-#70secondCEO-Intangibles Drive Value: What Today’s Customers Really Pay For
Carl Gould #70secondCEO
Summary: In this episode of #70secondCEO, Carl Gould shares insights from a decades-long study showing a major shift in what drives business value. Back in 1974, 95% of value came from tangible assets. Today, it’s the opposite—72% of value now comes from intangibles like brand equity, intellectual property, and mission. Carl highlights how companies like TOMS thrive not just on product quality but on brand promise and purpose. The takeaway? Don’t just polish your product—build a brand people believe in. That’s what makes your business truly valuable. Read the full transcript:...
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Carl Gould-#70secondCEO-NO Systems Your Team: The Hidden Engines Behind Business Success
Carl Gould #70secondCEO
Summary: In this episode of #70secondCEO, Carl Gould breaks down the often overlooked “NO systems”—the internal operations that keep your business running behind the scenes. These include everything from email and payroll to HR and accounting—critical functions that don’t directly generate revenue but support the systems that do. Carl also emphasizes the importance of building and developing the right team: people who align with your company, fit their roles, and are trained for future growth. A well-aligned team supercharges both your YES and NO systems. If they’re not performing,...
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Carl-Gould-#70secondCEO-The Power of YES Systems: Your Businesss Operational Backbone
Carl Gould #70secondCEO
Summary: In this episode of #70secondCEO, Carl Gould introduces the third core function of your business—Systems—with a focus on what he calls “YES systems.” These are the processes that fulfill your promises to clients: the services you deliver, the products you sell, the experience you create. Whether you run a hotel, retail store, or law firm, YES systems are what you get paid to do. Carl explains why this part of your business must run with clockwork precision and why consistency, predictability, and tactical execution are the keys to success. Read full transcript: Hi...
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CarlGould-#70secondCEO-Quadrant 2: Why Sales and Marketing Must Be Treated Separately
Carl Gould #70secondCEO
In this #70secondCEO episode, Carl Gould breaks down the second business quadrant: Income—where sales, marketing, and relationships drive growth. He explains why marketing (lead generation) and sales (lead conversion) are two distinct functions and why separating them is critical for performance. Learn how to set goals, structure your teams, and create clear accountability to optimize your revenue engine. Full Transcription Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. No. 2, Second Quadrant. Right here, INCOME....
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Carl-Gould-#70secondCEO-Break Your Bias: Learn to Think Like the Opposite of You
Carl Gould #70secondCEO
In this episode of #70secondCEO, Carl Gould challenges you to break out of your comfort zone by seeking out people who think differently than you. Whether you're a visionary, a relationship-builder, or a systems expert, growth comes from surrounding yourself with those who complement—not mirror—your strengths. Learn how stepping into unfamiliar territory sharpens your perspective, reveals new opportunities, and accelerates your development as a leader. Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of...
info_outlineWhen a car breaks down, the damaged part isn’t always the underlying cause. What's your break down? See how your #70secondCEO Carl Gould handles it in this episode.
Read full transcript:
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results.
I remember when I had a landscaping company I bought this dump truck and I was all excited to use the dump truck and the big truck that I needed. I’m driving on the road and I get a flat tire, the front right tire is past its years, it goes flat and you know what, I was more upset with myself than anything else because I knew it was flat, I bought it, I was scheduled to get the tires redone but I said “you know what I’m still gonna use it anyway” I pushed the tire beyond its life cycle and you know I got burned, I got called, so you know what would, should've been a small repair turned out to be a larger one cause I had to be towed and everything else. But that was the break down. So, the flat tire wasn’t the break down, right? Me not maintaining it, not servicing at a regular schedule, that was the break down, so let’s go to number two--number two is break-in--break-in, right? So to break-in is about let’s take inventory. Let’s find out what’s really going on here. Again the flat tire is a symptom, lack of sale symptom, I don't have as many customer as I was, I don’t making as much profit, I don’t have the freedom or the lifestyle that I thought that I was going to have, I’m not executing the way I thought, I’m stressed out, burned out, tired.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.