EP445: Don’t Build a Business, Build a World
Woman Owned: The Growth Podcast for Women Entrepreneurs
Release Date: 03/09/2021
Scaling to $10M ARR: The Power of a Distinctive Voice and Market-Driven Thesis feat. Cheryl Kellond
Woman Owned: The Growth Podcast for Women Entrepreneurs
What actually gets a company from early traction to $10M ARR and beyond? Is it better systems, more capital, stronger operations… or is there something deeper that creates the compounding force behind real scale? In this episode, Eleanor sits down with the founder and CEO of Play Money, Cheryl Kellond, to unpack the real architecture behind scaling. Cheryl shares the behind-the-scenes realities of scaling to $10M ARR, including the founder-led sales grind, the painful operational lessons, and the critical inflection point where founder-driven growth must evolve into scalable systems....
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Why Doing Everything Right STILL Doesn't Create a Valuable Business
Woman Owned: The Growth Podcast for Women Entrepreneurs
You're disciplined, consistent, and executing all the right strategies… so why does your business still feel heavier than it should? Why does growth feel slower, more exhausting, and still deeply dependent on you? If you’ve ever wondered why doing everything “right” isn’t creating the kind of business value you expected, this episode will fundamentally change how you think about growth. In this episode, Eleanor unpacks the effort trap that keeps so many women founders overworking without building true enterprise value. While many businesses are structured to generate...
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Why Your Business Doesn’t Have REAL Accountability
Woman Owned: The Growth Podcast for Women Entrepreneurs
You're organized, disciplined, and deeply committed to your business… so why does it still feel like things aren’t moving the way they should? Why do priorities shift, decisions stall, and momentum come and go? In this episode, Eleanor breaks down the difference between self-accountability and structural accountability, and why most women-led businesses are relying on the wrong one. If you’ve ever felt like you’re doing everything “right” but still aren’t getting consistent results, this episode will challenge how you think about accountability inside your business. ...
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Why I Optimize for ENTERPRISE VALUE - Not Revenue
Woman Owned: The Growth Podcast for Women Entrepreneurs
Are you focusing solely on revenue growth but still feel like something’s missing in your business? Revenue growth feels great in the short term, but does it always lead to the long-term success you’re aiming for? It’s important to ask yourself whether the decisions you’re making today are truly setting your business up for sustained success or just paying the bills for now. In this episode, Eleanor shares why she optimizes for enterprise value - not revenue - in her own business. She explains that while revenue growth is often the immediate focus, building long-term enterprise...
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You Did The Work. The Business Didn't Change: Why Coaching Optimizes the Founder and Leaves the Architecture Untouched
Woman Owned: The Growth Podcast for Women Entrepreneurs
As a founder, you’ve likely experienced the frustration of putting in endless hours of work, pushing your growth mindset, and working with the best coaches, only to feel like your business isn’t changing. So, what’s missing? If you’ve optimized yourself but neglected the structure of your business, you might be missing the key ingredient for growth: the right business architecture. In today’s episode, Eleanor breaks down why personal development and coaching can only take you so far if the underlying systems and structures aren’t aligned for scalability. She walks you...
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Expiring Revenue vs Accumulating Revenue: Why Your Revenue Model Isn’t Creating Predictable Income
Woman Owned: The Growth Podcast for Women Entrepreneurs
Why does revenue feel inconsistent, even when your business is growing? Many women founders assume more sales will solve the problem, but what if the issue isn’t volume, but the type of revenue being generated? When income constantly resets instead of building on itself, it creates pressure, unpredictability, and a cycle that’s difficult to break. In this episode, Eleanor explores the critical difference between expiring revenue and accumulating revenue, and why this distinction matters more than most founders realise. She breaks down how different revenue models shape the stability...
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Growth vs Protection: What Every CEO Is Weighing Right Now
Woman Owned: The Growth Podcast for Women Entrepreneurs
Are you making smart, responsible decisions in your business right now… or quietly increasing your risk without realizing it? In this episode, Eleanor breaks down what’s really happening beneath the surface as market volatility rises and client behavior shifts. She introduces two distinct leadership postures: growth and protection, and explains why so many CEOs are unconsciously slipping into protection mode. While it can feel like the safest move, she reveals how this instinct is often rooted in an employee mindset that doesn’t translate to entrepreneurship. Listen in to...
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The $675K Mistake: What Deferred Decisions Actually Cost
Woman Owned: The Growth Podcast for Women Entrepreneurs
What’s the real cost of unmade decisions in your business? For Eleanor, the price tag was $675,000 in just 12 months. In this episode, she reveals the two key decisions she delayed and the dramatic consequences of that deferral. It’s easy to think that postponing decisions is neutral, but Eleanor’s experience proves otherwise. Deferred decisions don’t just linger quietly; they accumulate, causing drag on your business, your team, and ultimately your bottom line. Tune in this week to as Eleanor shares why deferring decisions, especially around people and structure, is more...
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Why Intuition Stops Working When Your Business Starts Scaling feat. Dr. Lisa Marie Bobby
Woman Owned: The Growth Podcast for Women Entrepreneurs
There is a stage of business growth where things can look successful from the outside and feel chaotic on the inside. Revenue is real. Clients are real. The team may even be growing. But nothing quite compounds. Every quarter feels like starting over, every hire feels like a gamble, and too many decisions still rely on instinct because there is no real operating system underneath the business. In this episode, Eleanor is joined by Dr. Lisa Marie Bobby, founder of Growing Self, who built her business from a solo therapy practice into a network of 65 clinicians operating across the United...
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Why Growth Breaks Your Business (And How to Build for What's Next) with Dr. Nadya Zhexembayeva
Woman Owned: The Growth Podcast for Women Entrepreneurs
There’s a moment most growing businesses hit where everything that once worked starts to feel like it’s working against you. The systems that helped you scale. The team structures that once felt efficient. Even the way you organize your week. What many leaders interpret as a people problem or sometimes a personal leadership failure is often something else entirely: a structural mismatch between your business and the environment it now operates in. In this episode, Eleanor sits down with corporate reinvention expert Dr. Nadya Zhexembayeva, founder of the Reinvention Academy and...
info_outlineQueens of business know that we are not actually building a business, we are building a world. And this mindset is so critical when it comes to creating a Jewel Business, one that uses the 30-30-30 concept we talked about last week to garner more CIA.
We coach our clients on developing this mindset so they can stop waiting for permission and finally step up and lead. Do you want to be a minion in someone else’s world or the queen of your own domain?
Shifting into this mindset is the first step to building a jewel business. Before we talk about any of the tactical milestones you want to hit, we need to discuss the way you think about yourself, your service, and what you want.
In today's episode, I walk you through why women can sometimes struggle to step into leadership because of our conditioning and how you can rework your mindset to overcome that. I invite you to get into this energy with me, set your boundaries, and create the laws in your world. I'll also show you some of the ways we do this in my business and how other successful companies grow their worlds. Remember, you aren’t meant to be a lady in waiting; you're a queen.
Today on the Power + Presence + Position Podcast:
- What a jewel business is and the 30-30-30 concept.
- The most important mindset shift you can make as an entrepreneur.
- How many women are conditioned to think and behave.
- The difference between running a business and running a world.
- Some examples of successful companies building worlds (including mine).
- How to get clear on your boundaries and set the laws in your world.
Resources Mentioned:
- To receive weekly written gold in your inbox, make sure you sign up for my email newsletter.
- Join the Power + Presence + Position Business Accelerator or apply for theIncubator Mastermind
- EP444: What Is a Jewel Business
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