EP445: Don’t Build a Business, Build a World
Woman Owned: The Growth Podcast for Women Entrepreneurs
Release Date: 03/09/2021
Is Personal Branding BAD for Women Entrepreneurs?
Woman Owned: The Growth Podcast for Women Entrepreneurs
Personal branding has become the default advice for women entrepreneurs. But what if building your business around yourself is actually limiting the value of what you are creating? In this episode, Eleanor shares a research insight that is changing how she thinks about women-led businesses and enterprise value: the difference between having a channel and being the channel. She explores why so many women founders are taught to become the distribution system for their businesses, and why that can create a founder dependency that limits growth and enterprise value. Watch the full...
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What’s True About Women Founders Who Take Home $500K
Woman Owned: The Growth Podcast for Women Entrepreneurs
The women founders who take home $500K+ per year aren’t necessarily the ones with the biggest businesses. The difference comes down to how they think about revenue, profit, wealth, and the role their business is meant to play. In this episode, Eleanor shares what her research has revealed about women-led businesses where the founder is taking home over $500K annually. She breaks down why this milestone is not simply a revenue story, but a business model story, and the key decisions these founders make around pricing power, positioning, retention, and building enterprise value. ...
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Pricing Power: Your Greatest Source of Leverage
Woman Owned: The Growth Podcast for Women Entrepreneurs
Are you charging what your business is actually worth, or are you leaving capital on the table every time you sell? Your pricing power is one of the most significant sources of leverage you have as a business owner, and it directly impacts your ability to grow, hire, and build long-term wealth. In this episode, Eleanor breaks down why pricing power is about much more than how much you charge. She explains how strategic pricing creates the capital your business needs, why many women-led businesses are underpricing, and how understanding your costs, value, and positioning allows you to...
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The 3 Buckets of Capital Deployment: Capital Is a Verb (Part 6)
Woman Owned: The Growth Podcast for Women Entrepreneurs
Are you treating cash as the reward you get from your business, or as the tool that fuels everything you want to build? The difference between an entrepreneur and a true CEO is understanding that capital isn’t just something you accumulate. It’s something you strategically deploy. In this final episode of the Capital Is a Verb series, Eleanor breaks down the third movement of the Jewel Capital Framework: deploying capital. She explains the three buckets where capital should go, why sophisticated operators think differently about cash, and how intentional deployment can turn your...
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How to Protect Your Capital: Capital Is a Verb (Part 5)
Woman Owned: The Growth Podcast for Women Entrepreneurs
Before you invest in growth, you need to protect what you’ve already built. In this episode, Eleanor breaks down why protecting capital is a foundational CEO skill and how understanding your true cash position gives you the confidence to make stronger decisions. Listen in this week as Eleanor dives into the second part of the Jewel Capital Framework: protecting capital. Learn how to protect your capital using the zero line and weekly cash protocol, why financial clarity creates CEO confidence, and how building capital strength gives you more options as a leader. Eleanor shares how to...
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Manufacturing Capital: Capital Is a Verb (Part 4)
Woman Owned: The Growth Podcast for Women Entrepreneurs
Strong revenue doesn’t always mean strong capital. If you’ve ever felt that despite the revenue your business is bringing in, it just isn’t leaving you with real surplus or optionality, this episode is for you. This week, Eleanor breaks down why revenue alone doesn’t make you wealthier, and how the right architecture can turn your revenue into actual capital that compounds over time. Eleanor walks you through how to manufacture capital by converting revenue into surplus and analyzing the Margin Stack: four key cost allocations that determine your profitability. Watch the...
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The 3-Part Jewel Capital Framework: Capital Is a Verb (Part 3)
Woman Owned: The Growth Podcast for Women Entrepreneurs
Are you watching your revenue grow… but still feel broke? In this episode, Eleanor introduces the 3-Part Jewel Capital Framework. This framework gives founders a step-by-step guide for deploying money intentionally to scale sustainably. If you’ve ever felt stuck despite doing everything “right,” this episode will give you the clarity and tools to start putting your money to work. Watch the full video here: Get full show notes and more information here: Follow Eleanor on LinkedIn and Instagram here:
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Why Successful Women Founders Still Feel Broke: Capital Is a Verb (Part 2)
Woman Owned: The Growth Podcast for Women Entrepreneurs
So your business is thriving, but you’re still feeling broke. You’re making more money than ever, but the numbers just don’t feel like they’re adding up. This isn’t a money mindset problem. It’s a capital framework problem. In this second installment of the Capital Is a Verb series, Eleanor breaks down why successful women founders often feel financially constrained even when their businesses are generating revenue. Watch the full video here: Get full show notes and more information here: Follow Eleanor on LinkedIn and Instagram here:
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The Cost of Capital Conservatism: Capital Is a Verb (Part 1)
Woman Owned: The Growth Podcast for Women Entrepreneurs
Are you holding onto capital too tightly in your business? What if your reluctance to deploy resources is quietly slowing your growth and limiting your ability to scale? In this episode, Eleanor explores the hidden cost of capital conservatism and why capital isn’t just money - it’s a verb that needs to be put into action to create real leverage. She breaks down the difference between hoarding resources and strategically deploying them to maximize growth. Watch the full video here: Get full show notes and more information here: Follow Eleanor on LinkedIn and Instagram...
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The Difference Between Expansion and Curation
Woman Owned: The Growth Podcast for Women Entrepreneurs
Have you ever felt like your business is growing, but somehow the quality, profitability, or true value seems to be slipping? What if the secret to sustainable growth isn’t adding more, but knowing what to subtract? In this episode, Eleanor dives into the subtle but powerful difference between expansion and curation, and why focusing on what to let go of is the key to building an enterprise that’s both profitable and resilient. Watch the full video here: Get full show notes and more information here: Follow Eleanor on LinkedIn and Instagram here:
info_outlineQueens of business know that we are not actually building a business, we are building a world. And this mindset is so critical when it comes to creating a Jewel Business, one that uses the 30-30-30 concept we talked about last week to garner more CIA.
We coach our clients on developing this mindset so they can stop waiting for permission and finally step up and lead. Do you want to be a minion in someone else’s world or the queen of your own domain?
Shifting into this mindset is the first step to building a jewel business. Before we talk about any of the tactical milestones you want to hit, we need to discuss the way you think about yourself, your service, and what you want.
In today's episode, I walk you through why women can sometimes struggle to step into leadership because of our conditioning and how you can rework your mindset to overcome that. I invite you to get into this energy with me, set your boundaries, and create the laws in your world. I'll also show you some of the ways we do this in my business and how other successful companies grow their worlds. Remember, you aren’t meant to be a lady in waiting; you're a queen.
Today on the Power + Presence + Position Podcast:
- What a jewel business is and the 30-30-30 concept.
- The most important mindset shift you can make as an entrepreneur.
- How many women are conditioned to think and behave.
- The difference between running a business and running a world.
- Some examples of successful companies building worlds (including mine).
- How to get clear on your boundaries and set the laws in your world.
Resources Mentioned:
- To receive weekly written gold in your inbox, make sure you sign up for my email newsletter.
- Join the Power + Presence + Position Business Accelerator or apply for theIncubator Mastermind
- EP444: What Is a Jewel Business
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