EP445: Don’t Build a Business, Build a World
Woman Owned: The Growth Podcast for Women Entrepreneurs
Release Date: 03/09/2021
Getting Paid to Build Your List: The Co-Branded Partnership Strategy Behind Boss Project's 10,000+ Leads with Abagail Pumphrey
Woman Owned: The Growth Podcast for Women Entrepreneurs
What if brands paid you to bring leads into your business? Does that sound way too good to be true? This is exactly what CEO of Boss Project, Abagail Pumphrey, has been doing: generating tens of thousands of qualified leads through co-branded partnerships where she gets paid to create experiences that convert. And in this episode, she shares the exact strategies that helped her build Boss Project into one of the world's leading online business education companies. Tune in this week as Eleanor and Abagail unpack three game-changing strategies: the co-branded partnership model that...
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How To Keep Your Buyers Buying in Winter 2025/26 (Economic Outlook for Women Founders)
Woman Owned: The Growth Podcast for Women Entrepreneurs
Are your deals taking longer to close lately? Economic uncertainty has created a perfect storm for B2B sellers. Deals that closed easily last year now stall indefinitely, buyers ghost after months of relationship building, and budget conversations end with requests for huge discounts. The good news is that you're not doing anything wrong. However, the frustrating reality is that this pattern is playing out across industries as CFOs tighten their grip on every purchase decision, creating longer approval cycles and more complex buying committees. If you want to stop getting ghosted...
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The "Scaling Lean & Slow" Method to 1M+ Youtube Subscribers feat. JESSICA VALANT
Woman Owned: The Growth Podcast for Women Entrepreneurs
Do you feel the pressure to scale your business at lightning speed? Like if you're not doubling your revenue every year or building a massive team, you're somehow falling behind? In this episode, Eleanor sits down with online Pilates and health instructor, Jessica Valant, to explore her intentional approach to building a lean business. After experiencing burnout from managing a team of 19 in her brick-and-mortar studio, Jessica made a conscious choice to scale differently. Her journey from physical therapist to online entrepreneur reveals a different path to success - one that...
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The Margin Stack: 4 Numbers That Tell Me Everything About Your Business Health
Woman Owned: The Growth Podcast for Women Entrepreneurs
Revenue looks great on paper, but you still feel broke. This disconnect between what the numbers show and what your bank account reflects is one of the most frustrating experiences for women entrepreneurs. You're working harder than ever, your sales are growing, yet somehow there's never enough left over to feel truly secure or to invest in the things that would actually move your business forward. We so rarely have frank conversations about where money actually flows in our businesses. While the entrepreneurial world loves to talk about growing revenue and scaling teams, nobody's...
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The “Small Room” Event Marketing Strategy that Built 7 Figures+ in ARR feat. KRISTINA BARTOLD-SORGOTA
Woman Owned: The Growth Podcast for Women Entrepreneurs
What if the most powerful marketing strategy for your business isn't happening on social media, but in small rooms with 25-50 people? This week, Eleanor is joined by CEO and co-founder of The Social Snippet, Kristina Bartold-Sorgota, who built a 7-figure agency with over 80 active clients using an unexpected approach: small, intimate events. She's mastered the art of building relationships first and letting business naturally follow, and she’s here to tell you all about it. If you're tired of constantly feeding the algorithm without seeing results, this episode will show you a...
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Feminist Scaling Advice vs. Traditional Scaling Advice
Woman Owned: The Growth Podcast for Women Entrepreneurs
There’s scaling advice, and then there’s feminist scaling advice. And here’s the truth: these two things are actually quite different. If you’ve ever received business advice that felt off, like it wasn't accounting for your full experience as a woman leader, there’s a reason for that. In this week’s episode, Eleanor is pulling back the curtain on why traditional scaling advice often falls short for women entrepreneurs, and what we really need to consider when building scalable businesses. Listen in this week to learn why gender matters deeply in scaling advice. As...
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How She Turned a $60 Micro-Event into 6 High-Ticket Clients (No Reels Required) feat. LILY SHEPARD
Woman Owned: The Growth Podcast for Women Entrepreneurs
Ever feel like you're stuck on the content creation hamster wheel? Posting. Scrolling. Posting again. Meanwhile, your ideal clients are right there in the real world, asking for exactly what you offer. That's what happened to Lily Shepard, founder of Body Intelligence Academy and a former professional dancer who now helps leaders and CEOs become more grounded and embodied through movement. She was spending countless hours creating content when she realized something powerful: real people were already asking for her next event. Tune in this week to discover how Lily broke free...
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8 Beliefs I Had to Shift to Build a Multi-7-Figure Business
Woman Owned: The Growth Podcast for Women Entrepreneurs
Your business plateaus not because you lack marketing skills or sales expertise, but because you're operating with beliefs that worked perfectly when you were smaller. The strategies that got you to six figures are the exact ones keeping you from seven figures and beyond. Every entrepreneur faces this invisible ceiling where working harder stops producing better results. And as someone who's built a multi-seven-figure business, Eleanor can tell you that the journey required her to completely rewire how she thought about growth, quality, and leadership. Tune in this week as...
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How She Turned a Viral TED Talk into a 7-Figure Speaking Agency feat. ASHLEY STAHL
Woman Owned: The Growth Podcast for Women Entrepreneurs
What if a single talk could generate 90% of your business leads, create passive income for years, establish you as the go-to expert in your field, and help you build an unshakeable personal brand? Sound too good to be true? Ashley Stahl’s journey from national security to founding Wise Whisper Agency reveals how speaking can be the most powerful personal brand-building tool available today. After her viral TED talk generated 90% of her business leads and eliminated the need for traditional marketing, she recognized something crucial: while everyone else was writing blog posts and...
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7 Keys to Compete in the “Oversaturated” $7.3B Coaching Industry
Woman Owned: The Growth Podcast for Women Entrepreneurs
Are you worried that the coaching industry is too crowded to succeed in? The coaching industry has exploded from 71,000 certified coaches in 2019 to over 167,000 today - a 130% increase that's got everyone wondering if the market is completely oversaturated. Tune in this week as Eleanor breaks down the real data behind the coaching and consulting boom, and more importantly, what this maturation means for your business. She’s sharing 7 research-backed keys to thriving in this $7.3 billion ecosystem so you can engineer your place in the top tier of this booming industry....
info_outlineQueens of business know that we are not actually building a business, we are building a world. And this mindset is so critical when it comes to creating a Jewel Business, one that uses the 30-30-30 concept we talked about last week to garner more CIA.
We coach our clients on developing this mindset so they can stop waiting for permission and finally step up and lead. Do you want to be a minion in someone else’s world or the queen of your own domain?
Shifting into this mindset is the first step to building a jewel business. Before we talk about any of the tactical milestones you want to hit, we need to discuss the way you think about yourself, your service, and what you want.
In today's episode, I walk you through why women can sometimes struggle to step into leadership because of our conditioning and how you can rework your mindset to overcome that. I invite you to get into this energy with me, set your boundaries, and create the laws in your world. I'll also show you some of the ways we do this in my business and how other successful companies grow their worlds. Remember, you aren’t meant to be a lady in waiting; you're a queen.
Today on the Power + Presence + Position Podcast:
- What a jewel business is and the 30-30-30 concept.
- The most important mindset shift you can make as an entrepreneur.
- How many women are conditioned to think and behave.
- The difference between running a business and running a world.
- Some examples of successful companies building worlds (including mine).
- How to get clear on your boundaries and set the laws in your world.
Resources Mentioned:
- To receive weekly written gold in your inbox, make sure you sign up for my email newsletter.
- Join the Power + Presence + Position Business Accelerator or apply for theIncubator Mastermind
- EP444: What Is a Jewel Business
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