EP445: Don’t Build a Business, Build a World
Woman Owned: The Growth Podcast for Women Entrepreneurs
Release Date: 03/09/2021
The 7-Figure Authority, 6-Figure Monetization TRAP
Woman Owned: The Growth Podcast for Women Entrepreneurs
Have you ever wondered why some founders can have undeniable authority and skill, yet still struggle to translate that into real wealth for themselves? What if the gap isn’t about effort, expertise, or even pricing… but about the architecture of the business itself? In this episode, Eleanor dives into the concept of seven-figure authority paired with six-figure monetization architecture. She breaks down why positioning alone doesn’t guarantee income, how the market can pull your business downward if you’re attracting lower-value buyers, and why solving smaller problems - even...
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7-Figure Authority in a Mid-Market Position: The Costly Gap in Your Business
Woman Owned: The Growth Podcast for Women Entrepreneurs
What if the reason your business feels harder than it should isn’t because you need more clients, more marketing, or more discipline, but because you are operating far below your natural altitude? Many highly capable women founders have built businesses that look successful on paper, yet still feel exhausting to run. The question is: are you tolerating a market position that is two or three levels below where you, your team, and your expertise actually belong? In this episode, Eleanor explores the costly gap between authority and market position. She explains why so many women...
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The Great Re-Sort: Why Brilliant Women Founders Keep Landing in the Cheap Pile
Woman Owned: The Growth Podcast for Women Entrepreneurs
What happens when brilliant women founders keep getting sorted into the “cheap pile” despite delivering exceptional work? Why are experienced operators with strong reputations suddenly being compared on price, pressured to justify their fees, and working harder than ever to maintain growth? In this episode, Eleanor breaks down what she calls The Great Re-Sort, the market shift that is quietly dividing expertise businesses into two categories: strategic partners and service providers. Join Eleanor this week as she explains why this shift has accelerated in the AI era, the...
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The $10.2 Trillion Question: Inside the WIN Challenge with Clare Bresnahan English
Woman Owned: The Growth Podcast for Women Entrepreneurs
Did you know that if women-led businesses earned revenue on par with those led by men, we could see a $10.2 trillion economic boost in the U.S. alone? This is the $10.2 trillion question, and it’s one that’s been studied by the OECD and other organizations for years. But what’s holding us back? This episode dives into the WIN Challenge, a $60 million initiative designed to tackle structural barriers for women in the workplace, AI economy, and beyond. Led by Clare Bresnahan English, the WIN Challenge is a bold step to accelerate women’s participation in the economy and break the...
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Scaling to $10M ARR: The Power of a Distinctive Voice and Market-Driven Thesis feat. Cheryl Kellond
Woman Owned: The Growth Podcast for Women Entrepreneurs
What actually gets a company from early traction to $10M ARR and beyond? Is it better systems, more capital, stronger operations… or is there something deeper that creates the compounding force behind real scale? In this episode, Eleanor sits down with the founder and CEO of Play Money, Cheryl Kellond, to unpack the real architecture behind scaling. Cheryl shares the behind-the-scenes realities of scaling to $10M ARR, including the founder-led sales grind, the painful operational lessons, and the critical inflection point where founder-driven growth must evolve into scalable systems....
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Why Doing Everything Right STILL Doesn't Create a Valuable Business
Woman Owned: The Growth Podcast for Women Entrepreneurs
You're disciplined, consistent, and executing all the right strategies… so why does your business still feel heavier than it should? Why does growth feel slower, more exhausting, and still deeply dependent on you? If you’ve ever wondered why doing everything “right” isn’t creating the kind of business value you expected, this episode will fundamentally change how you think about growth. In this episode, Eleanor unpacks the effort trap that keeps so many women founders overworking without building true enterprise value. While many businesses are structured to generate...
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Why Your Business Doesn’t Have REAL Accountability
Woman Owned: The Growth Podcast for Women Entrepreneurs
You're organized, disciplined, and deeply committed to your business… so why does it still feel like things aren’t moving the way they should? Why do priorities shift, decisions stall, and momentum come and go? In this episode, Eleanor breaks down the difference between self-accountability and structural accountability, and why most women-led businesses are relying on the wrong one. If you’ve ever felt like you’re doing everything “right” but still aren’t getting consistent results, this episode will challenge how you think about accountability inside your business. ...
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Why I Optimize for ENTERPRISE VALUE - Not Revenue
Woman Owned: The Growth Podcast for Women Entrepreneurs
Are you focusing solely on revenue growth but still feel like something’s missing in your business? Revenue growth feels great in the short term, but does it always lead to the long-term success you’re aiming for? It’s important to ask yourself whether the decisions you’re making today are truly setting your business up for sustained success or just paying the bills for now. In this episode, Eleanor shares why she optimizes for enterprise value - not revenue - in her own business. She explains that while revenue growth is often the immediate focus, building long-term enterprise...
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You Did The Work. The Business Didn't Change: Why Coaching Optimizes the Founder and Leaves the Architecture Untouched
Woman Owned: The Growth Podcast for Women Entrepreneurs
As a founder, you’ve likely experienced the frustration of putting in endless hours of work, pushing your growth mindset, and working with the best coaches, only to feel like your business isn’t changing. So, what’s missing? If you’ve optimized yourself but neglected the structure of your business, you might be missing the key ingredient for growth: the right business architecture. In today’s episode, Eleanor breaks down why personal development and coaching can only take you so far if the underlying systems and structures aren’t aligned for scalability. She walks you...
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Expiring Revenue vs Accumulating Revenue: Why Your Revenue Model Isn’t Creating Predictable Income
Woman Owned: The Growth Podcast for Women Entrepreneurs
Why does revenue feel inconsistent, even when your business is growing? Many women founders assume more sales will solve the problem, but what if the issue isn’t volume, but the type of revenue being generated? When income constantly resets instead of building on itself, it creates pressure, unpredictability, and a cycle that’s difficult to break. In this episode, Eleanor explores the critical difference between expiring revenue and accumulating revenue, and why this distinction matters more than most founders realise. She breaks down how different revenue models shape the stability...
info_outlineQueens of business know that we are not actually building a business, we are building a world. And this mindset is so critical when it comes to creating a Jewel Business, one that uses the 30-30-30 concept we talked about last week to garner more CIA.
We coach our clients on developing this mindset so they can stop waiting for permission and finally step up and lead. Do you want to be a minion in someone else’s world or the queen of your own domain?
Shifting into this mindset is the first step to building a jewel business. Before we talk about any of the tactical milestones you want to hit, we need to discuss the way you think about yourself, your service, and what you want.
In today's episode, I walk you through why women can sometimes struggle to step into leadership because of our conditioning and how you can rework your mindset to overcome that. I invite you to get into this energy with me, set your boundaries, and create the laws in your world. I'll also show you some of the ways we do this in my business and how other successful companies grow their worlds. Remember, you aren’t meant to be a lady in waiting; you're a queen.
Today on the Power + Presence + Position Podcast:
- What a jewel business is and the 30-30-30 concept.
- The most important mindset shift you can make as an entrepreneur.
- How many women are conditioned to think and behave.
- The difference between running a business and running a world.
- Some examples of successful companies building worlds (including mine).
- How to get clear on your boundaries and set the laws in your world.
Resources Mentioned:
- To receive weekly written gold in your inbox, make sure you sign up for my email newsletter.
- Join the Power + Presence + Position Business Accelerator or apply for theIncubator Mastermind
- EP444: What Is a Jewel Business
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