Krista Mashore: Building a Personal Brand Empire and Becoming the Top 1% in Real Estate with Lead Gen
Release Date: 05/21/2021
Email Marketing Secrets That Make Money with Liz Wilcox
Real Personal Branding Podcast - Business Building for Keynote Speakers, Personal Brand, Personal Development, Coaches, Consultants, and Entrepreneurs
In this episode of the REAL Personal Branding podcast, Lauren sits down with Liz Wilcox, known as the Fresh Princess of Email Marketing. Liz has a remarkable track record, having grown and sold a successful blog, been bought out of her second company, and built her third into a multiple six-figure business. She's the creator of the 20-minute newsletter technique and the email staircase framework, which she has taught to tens of thousands of entrepreneurs worldwide. Liz shares her inspiring entrepreneurial journey, from living in an RV and starting a blog to building multiple successful...
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Get Booked Consistently on Podcasts with Victoria Bennion
Real Personal Branding Podcast - Business Building for Keynote Speakers, Personal Brand, Personal Development, Coaches, Consultants, and Entrepreneurs
Victoria Bennion is the founder of the Best Podcast Guest booking agency and co-host of the Best Guest podcast. She's on a mission to help entrepreneurs and authors leverage podcast interviews to amplify their message and grow their businesses. Victoria has a wealth of experience in this area and is here to share her insider tips and strategies. In this episode of the REAL Personal Branding podcast, you'll learn how to craft the perfect pitch that gets you booked on the right podcasts, the surprising benefits of podcast guesting beyond just download numbers, and best practices for being a...
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Turn Instagram Followers Into Loyal Customers with Dr. Shante Cofield, the Movement Maestro
Real Personal Branding Podcast - Business Building for Keynote Speakers, Personal Brand, Personal Development, Coaches, Consultants, and Entrepreneurs
Dr. C. Shanté Cofield, known as the Movement Maestro, is Lauren’s guest on this episode of the REAL Personal Branding Podcast. Shanté's journey from physical therapist to sought-after entrepreneur is a masterclass in personal branding. She's the force behind a top-rated podcast and a social media-based company that's changing the game for health and fitness professionals. In this no-nonsense discussion, Shanté shares practical insights on creating content that truly connects with your target audience, navigating the ever-changing social media algorithms, and developing a sustainable...
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Reflect and Reset
Real Personal Branding Podcast - Business Building for Keynote Speakers, Personal Brand, Personal Development, Coaches, Consultants, and Entrepreneurs
This episode of the Real Personal Branding Podcast features insights from one of Lauren’s mastermind groups and some of her closest friends. They share how they approach the transition from one year to the next. Lauren leads a discussion on closing out the year with intention, letting go of what no longer serves you, and setting meaningful goals for the new year. The guests include Valerie Morris, Alex Curtis, Joseph Bojang, Andy Storch, Pete Everitt, and Philip VanDusen. These guests share their personal and professional year-end rituals, from building something tangible during the holiday...
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Your Social Circle is More Important than You Think
Real Personal Branding Podcast - Business Building for Keynote Speakers, Personal Brand, Personal Development, Coaches, Consultants, and Entrepreneurs
On today’s REAL Personal Branding podcast, Lauren explores the Super-Agers phenomenon: people aged 80 and above who have the memory capabilities of those 20 to 30 years younger. Using a recent New York Times article by Dana G. Smith, Lauren shares the research that reveals some of the secrets of cognitive longevity. With many Super Agers in her family, Lauren shares her quest to maintain mental sharpness despite life's challenges and transitions. The one familiar chord Super Agers have isn’t their diet, exercise, or even whether or not they smoked. It’s their social relationships. Hear...
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“Rebranding” Midlife with Chip Conley
Real Personal Branding Podcast - Business Building for Keynote Speakers, Personal Brand, Personal Development, Coaches, Consultants, and Entrepreneurs
On today’s Real Personal Branding podcast, Lauren interviews Chip Conley about rebranding midlife and his new book, Learning to Love Midlife. After disrupting the hospitality industry twice, Chip co-founded MEA (Modern Elder Academy) in January 2018 in Baja California, Mexico. MEA is the world's first “midlife wisdom school,” with a campus opening on a 2,600-acre regenerative horse ranch in Santa Fe, New Mexico in April 2024. Dedicated to reframing aging, MEA supports students to navigate midlife with a renewed sense of purpose and possibility. A New York Times bestselling author,...
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Build a Professional Speaking Career in Corporate with Andy Storch
Real Personal Branding Podcast - Business Building for Keynote Speakers, Personal Brand, Personal Development, Coaches, Consultants, and Entrepreneurs
On today’s episode of the REAL Personal Branding podcast, Lauren interviews her friend Andy Storch. Andy is an author, keynote speaker, community builder, and podcast host. His book, Own Your Career, Own Your Life, helps corporate professionals stop drifting and take control of their futures. Andy regularly speaks inside organizations to teach and inspire employees to create their own careers. He is also the founder and host of the Talent Development Think Tank Conference and membership community. Andy is a husband, father, and friend on a mission to get the most out of life and inspire...
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My Airport Tradition
Real Personal Branding Podcast - Business Building for Keynote Speakers, Personal Brand, Personal Development, Coaches, Consultants, and Entrepreneurs
In this episode of the REAL Personal Branding podcast, Lauren shares how valuable personal traditions and celebrations can be to our well-being. Growing up, Lauren saw the joy created by honoring traditions like making summer solstice cheese and enjoying her grandpa's homemade “red drink.” After becoming an adult and starting businesses, she became consumed by pursuing success at the expense of her well-being. It wasn't until Lauren experienced burnout, health issues, and personal struggles that she realized the importance of slowing down, acknowledging her achievements, and...
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How to Self-Publish A Best-Selling Book with Valerie Morris
Real Personal Branding Podcast - Business Building for Keynote Speakers, Personal Brand, Personal Development, Coaches, Consultants, and Entrepreneurs
Today’s episode of the REAL Personal Branding podcast features Valerie Morris. Valerie is a digital marketing strategist, speaker, podcaster, and author. Her special focus is on book marketing and launches, and when she’s not plugged in, you’ll find her running her hobby goat farm, working on artistic projects, and hanging out with her family. Lauren and Valerie dive headfirst into marketing and launching a self-published book. Valerie explains that book marketing is, essentially, an extension of digital marketing, which is how she created a niche in book marketing and launches. You’ll...
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Realistic Timeline of Profiting from my Business
Real Personal Branding Podcast - Business Building for Keynote Speakers, Personal Brand, Personal Development, Coaches, Consultants, and Entrepreneurs
When you hear someone on a podcast or a speaking event say, “I 10x-ed my business nearly overnight,” do your lie detector alarms go off? If they don’t, they probably should. On this episode of the Real Personal Branding podcast, Lauren gets real about how long it takes most business owners to build a successful operation. She’s been an entrepreneur since 2006, where she started building slow consistent growth, and in 2016, her business soared. And in 2018, when she began investing in herself more consistently, Lauren started to experience greater success. She points out that most...
info_outlineKrista Mashore has built an incredible personal brand in real estate, and Lauren welcomes her to the podcast for a conversation about financial-fitness and success. Krista also shares with Lauren how she became one of the highest performers in her industry by facing challenges head-on.
Krista is the author of four bestselling books focusing on digital marketing. She took her business from zero to $7.4 million in 25 months. Krista used online digital strategies to do this and is the recipient of prestigious awards in her industry.
In this episode, you’ll hear:
- Krista’s background story and how she transitioned into real estate from a teaching career.
- Some pivotal moments that forced Krista to recalibrate her business strategy.
- The most important characteristics and skills required to move into coaching or teaching.
- How Krista branded herself to push her content out to her audience.
- Why you need a GPS (Goals, a Plan, & Support).
- What Krista does to stay on top of learning to remain at the top of her industry (learn, implement, master, repeat). Be an early adapter, an implementer, and get used to pivoting.
- Why the most important part of becoming successful is implementing--taking action quickly and being decisive. Done is better than perfect.
- Krista’s actionable tips for creating videos. (Commit to consistently producing content correctly so you can make a connection to convert more clients and customers.)
- Take perfectly imperfect action.
Connect with Lauren V. Davis here:
https://www.facebook.com/groups/understandsocialmedia
Connect with Krista Mashore
https://kristamashore.com/tag/fired-up-podcast/
https://kristamashore.com/clientconversion