403 - Life Decisions Made at the Beach Bar with Alan and Sharon Cawthorne
Podiatry Legends Podcast
Alan and Sharon Cawthorne from Podiatry & Gait Clinic in Middlesbrough, UK, didn’t plan their biggest career decisions sitting up late at night, stressing about life. They happened on holidays, in a relaxed environment, often at a beach bar. In this episode, we talk about career change, pricing confidence, investing in technology, reducing burnout, and designing a clinic and lifestyle that feels sustainable long-term. This is a conversation about perspective. About stepping back to move forward. And about why sometimes the most valuable thinking happens when you’re not trying to be...
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402 - Ten Tips to Get More Out of Conferences in 2026
Podiatry Legends Podcast
In this bonus episode, I share ten practical ways to get more out of conferences and professional events in 2026. With so many events coming up, this is the perfect time to stop treating conferences as something you squeeze in between clinic days and start using them as genuine growth opportunities. I cover everything from how to prepare properly before an event, why being fully present matters more than taking endless notes, and how relationships formed at conferences often deliver more long-term value than the presentations themselves. We also look at why leaving early, working during...
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401 - Is 3D Printing the Future of Orthotics in Podiatry Clinics with Kieran Carew
Podiatry Legends Podcast
3D printing is no longer a future concept in podiatry. It’s already reshaping how clinics think about orthotics, turnaround times, and control over their systems. In this episode of the Podiatry Legends Podcast, I’m joined by returning guest Kieran Carew from , to unpack what’s really happening with 3D printed orthotics inside podiatry clinics. Kieran brings a unique perspective, combining decades of experience in orthotics with a background in engineering and biomechanics. We explore the practical realities of bringing 3D printing in-house, including setup, training, calibration, CAD...
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400- PAID OFF: Why Financial Literacy Matters for Podiatrists with Andrew Jacobs
Podiatry Legends Podcast
To celebrate this 400th episode, I’m joined by Andrew Jacobs, an osteopath turned mortgage broker who specialises in working with allied health professionals. Andrew is also the author of Paid Off and Healthy Money, two books written specifically to improve financial literacy among health practitioners. In this episode, we explore why so many podiatrists feel uncomfortable talking about money, despite financial stress being one of the biggest contributors to burnout and career dissatisfaction. Andrew explains how understanding basic financial concepts, such as cash flow, debt, lending...
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399 - Dont Just Set Goals, Solve Problems: A Better Way to Plan for 2026
Podiatry Legends Podcast
In this final episode of my four-part December solo series, I share why traditional goal-setting often fails podiatry business owners and what to do instead. If you’ve ever set goals in December only to forget them by February, you’re not alone. The problem isn’t always motivation; it’s that most goals are too vague, too shallow, or completely disconnected from the real issues holding you back. Rather than chasing surface-level growth targets, I encourage you to shift to problem-first thinking. Because while a goal gives you direction, a problem gives you focus. When you start solving...
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398 - Designing A Better Work Week
Podiatry Legends Podcast
Small Changes that Make A Big Impact As podiatrists, we’re often guilty of letting the week run us, rather than intentionally designing our schedules to work for us. Patients pile in, admin creeps into every gap, and before we know it, another week (or year) has flown by in a blur. In this solo episode, I discuss why so many podiatry business owners feel overworked and scattered, and how a few small changes can transform your weekly rhythm, energy, and impact. The main culprits behind a chaotic week? Overcommitment – Saying yes to everything, leaving no time to breathe Lack of...
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397 - Reignite Your Why Rediscovering Purpose in Podiatry Before the New Year
Podiatry Legends Podcast
As 2025 winds down, now’s the perfect time to pause and ask yourself one powerful question: Why did I get into podiatry in the first place? In this episode of the Podiatry Legends Podcast, I invite you to step back from the day-to-day and reconnect with the deeper why behind your work. Because when your podiatry business starts to feel heavy, uninspired, or off-track, it’s rarely a patient problem, staffing issue or business problem; it’s usually a purpose problem. Before You Launch Into 2026... If you rush into the new year without reconnecting to your purpose, you’ll likely...
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396 - Embracing the Plateau: What to Do When Growth Stalls in Your Podiatry Practice or Career
Podiatry Legends Podcast
Every podiatrist hits a plateau at some point in their career; when growth stalls, motivation dips, and business feels flat. But a plateau isn’t failure; it is feedback. In this short solo episode, I share how to shift your mindset, avoid impulsive changes, and use a plateau as an opportunity to reset, refocus, and rebuild momentum. I also explore three types of plateaus, REVENUE, MOTIVATION & TEAM, and offer strategies to overcome each one. If you’re ready to move from “stuck” to strategic, this one’s for you. Are you looking for a one-on-one business coach? A business owner I...
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395 - The Social Media Blueprint for Podiatrists with Paul Macaulay
Podiatry Legends Podcast
In this episode of the Podiatry Legends Podcast, I talk with Paul Macaulay, better known online as Paul the Podiatrist. Paul is a UK-trained musculoskeletal podiatrist now living and practising in Singapore, and over the past three years, he has built an impressive 500,000+ followers across Instagram, TikTok and YouTube. If you’re sitting on the sidelines thinking “social media isn’t for me,” Paul’s story will change the way you look at marketing forever. Content creation isn’t about becoming an influencer; it’s about building trust, attracting ideal patients, and...
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394 - The Mindset Every Successful Podiatrist Needs in 2026 with Dr Peter Wishnie
Podiatry Legends Podcast
This week I’m joined by long-time friend, podiatrist, and business coach . Peter and I have known each other for more than a decade, and although we technically work in the same space, we’ve never competed. Instead, we’ve worked alongside each other with an abundance mindset because when you understand your strengths, your ideal clients, and your purpose, there’s more than enough opportunity to go around. In this episode, we unpack the massive difference between scarcity and abundance, and why so many podiatrists unknowingly sabotage themselves with old beliefs about money,...
info_outlineIf you own a podiatry business and if you trade under a business name, you need to protect it with a trademark before someone else takes it. Please don't say I did not warn you.
Protecting your business name is essential, which is why I wanted to have Donna Patane on the podcast. Donna is a lawyer and registered Trademarks Attorney and an expert in Intellectual Property and all things business law in the digital age.
Last year Donna left big law to start her own niche firm focusing on trademarks, IP, confidentiality, privacy, technology and commercialisation deals...and making it all FUN. You can reach out to Donna at me@donnapatane.com.au.
In this episode, we discuss:
- Four different registration types:
- Domains - first in best dressed.
- Company Names
- Business Names - are there to protect the consumer, not the business owner.
- Trademarks - This is the penthouse and gives you exclusive rights.
- Identifying the BAD GUY?
- Searching via ATMOS Australia or internationally with WIPO Global Brand Database.
- Understanding the terms:
- Substantially Identical
- Deceptively Similar
- Inherently Distinctive
- Who owns the trademark? (Company or personal)
- Why Google Reviews are being left for the wrong businesses.
- Social media law and protection in the digital world?
- Using the Way Back Machine website to look at old websites
- Copywrite law (photographs and written content)
- Ignorance is no defence.
Final Tip
THINK BIG; you’re on the internet. Trademarks are not just for Apple and Google, so look at the register and protect your name.
If you have any questions about this episode, one-on-one coaching or any of my group coaching programs, please send me an email at and we can arrange a quick ZOOM call.
Youtube
If you're interested in watching the UNCUT video of this particular episode, you can visit my YOUTUBE Channel, Tyson Franklin and please SUBSCRIBE, so you're informed whenever a new video is released.
Competitive Advantage
If you're looking for a Competitive Advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining my next group coaching program, the 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook.
