BTI # 579: Red Flag Requests for Clients
Beyond the Image Podcast
Red Flag Requests for Clients Hosted by: James Patrick I’ve fallen for some pretty dumb requests as a photographer. In this episode, let’s look at some of the red flag requests that potential clients could be throwing your way. “You are not required to work for less to help someone else make more.” IN THIS EPISODE Things James has fallen for in the past. Red flag statements and the translations of what they actually mean. Why you shouldn’t move forward rental clients say any of these things to you. The one thing to take from this...
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BTI # 578: Dealing with Excuses
Beyond the Image Podcast
Dealing with Excuses Hosted by: James Patrick People making excuses about why they don’t want to buy our products and services sucks. But, maybe we’re not actually hearing and understanding why these excuses are happening. Let’s talk about dealing with excuses in today’s episode. “What does that say about your confidence in your product or service?” IN THIS EPISODE Diving into the excuses and what they actually mean. The narrative we tell ourselves when people tell us no. The truth behind the excuses. Why tricky language and...
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BTI # 577: What to Charge and How to Set Your Rates
Beyond the Image Podcast
What to Charge and How to Set Your Rates Hosted by: James Patrick My most profitable years in business were not the years that I made the most money. In this podcast, let’s talk about how to successfully budget in your business and determine what you need to be charging so you can increase your profitability. “Not every hour you’re working in the week, you’re actually making money.” IN THIS EPISODE What information you need to know before setting your rates. Real examples of business costs. How to calculate the time you will be available to work in...
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BTI # 576: Really Bad Pitch
Beyond the Image Podcast
Really Bad Pitch Hosted by: James Patrick I for a really, really bad pitch recently. So, let’s dive into why this pitch was so offensively bad and how to avoid pitches this bad when you’re trying to warn media features. “When we’re getting pitches, we have to really quickly decide if this person is right for our audiences.” IN THIS EPISODE The key to finding a good guest. Why the length of a pitch matters. What you must have in your pitch in order to be seriously considered. How to craft a good follow up. What not to say in a follow up...
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BTI #575: Photo Scam to Watch Out For
Beyond the Image Podcast
Photo Scam to Watch Out For Hosted by: James Patrick There’s now a new scam out there to watch out for and photographers are the ones being targeted. Let’s talk about it in this episode. “Scammers are often provided scripts and manuals to help them increase the attraction you have to them and decrease any resistance or barriers you might have,” IN THIS EPISODE How the scam starts. An example of a recent scam someone tried on James. What the scammers try to do to you and how. The different sites scammers are utilizing to scam people. Get Published: Apply to...
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BTI # 574: Be the Perfect Podcast Guest with Ella Lucas-Averett
Beyond the Image Podcast
Be the Perfect Podcast Guest with Ella Lucas-Averett Hosted by: James Patrick There are few things more frustrating and more annoying than when you bring a guest onto your show and you’re excited to dive into a conversation with them, but that guest falls completely flat. In today’s episode, we’re going to be chatting about how you can show up and shine as a guest on a show so that the hosts want you back and can’t wait to share it with their audience. “In order to stand out, in order to cut through the noise, you need to be excellent.” IN THIS EPISODE ...
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BTI # 573: Getting Rejected to Speak on Stage
Beyond the Image Podcast
Getting Rejected to Speak on Stage Hosted by: James Patrick I just got rejected and that sucks. In this episode, I’m talking about how to navigate and deal with it. “It’s equally as important to talk about the things that I, as a host but also a coach, am going through that has not worked.” IN THIS EPISODE Why it’s important for James to share this experience. The most effective way of getting new leads from your target audience. How to create a proper submission. What you can do when you receive a rejection. Putting forth the best effort you...
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BTI # 572: Avoid Being Taken Advantage of in Business
Beyond the Image Podcast
Avoid Being Taken Advantage of in Business Hosted by: James Patrick Do you ever get the sense that someone is trying to take advantage of your business? In this episode, we’re going to talk about how to spot it and how to respond to it. “You are not required to deal with someone’s emotional immaturity.” IN THIS EPISODE Red flags to look out for when doing business. Why you need to get all the details. The importance of making sure you have your contracts signed before moving forward. Specific things to say in these situations. ...
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BTI # 571: The Software Every Entrepreneur Needs
Beyond the Image Podcast
The Software Every Entrepreneur Needs Hosted by: James Patrick I’m in a lot of Facebook groups for my industry and I see a very similar question pop up a lot. “What is the best software for…?” “What is the thing you use for…?” Regardless of what the question was, I have an answer for you in today’s episode. “The best one to use is the one you’re using right now.” IN THIS EPISODE Why entrepreneurs are asking for input on this specific topic. Finding what works for you. What you should do instead of asking for input. How...
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BTI # 570: Get Your Brand to Stand Out with Chris Do
Beyond the Image Podcast
Get Your Brand to Stand Out with Chris Do Hosted by: James Patrick On the podcast today is Chris Do. He’s a branding coach and branding strategist and the recent cover of our issue of Icon Refined Magazine. “You’re either selling or being sold to.” IN THIS EPISODE How Chris started in branding. Why entrepreneurs struggle to understand how their brands work in the marketplace. The importance of getting on the other side of the lens. Who will be the future millionaires and billionaires. Value created and value added. The power of...
info_outlineWe’re going to be diving into something that I guarantee makes every single one of you a little bit uncomfortable. We’re going to be talking all things sales. I get to chat with a dear friend of mine, Steve Valentine.
WHO IS STEVE VALENTINE?
Steve Valentine is an investment specialist, a real estate strategist, and a sales master. When he was 20 years old, he transitioned from the automotive field into the real estate world. Him and his dad became a powerful real estate duo, but also suffered some major financial blows around 2007. Him and his wife decided to go in a different direction in real estate away from his parents where they found success in their own space.
Steve believes in relationship selling and accredits his success to utilizing relationship capital in all he does.
BEING A GUIDE NOT A HERO
Steve believes it’s important to let his clients know he is here to guide them through the process. To help people, he provides insight on things he’s learned and leads people to a decision they already are wanting to make.
“Before you ever sell anything, the relationship has to be created.”
Steve makes it a point to add value to each relationship for free before ever starting the selling process. This creates trust which leads to the sale.
BUILDING TRUST
Asking questions is a great first step to learning about your client and what they genuinely want and helps to begin creating that relationship. Steve always asks his clients questions so he can dig deeper and uncover all the variables that are playing into their decision.
FINDING THE VARIABLES
In sales, we have to ask the right questions. The variables are the things that change from person to person.
For example, in Steve’s business he asks:
- How are your finances?
- Can you still afford this if you suffer a job loss?
By finding the variables, it allows you to find their why and gives that client clarity on their decisions. As a salesperson, this helps you serve your client in the best way possible.
WHAT MOTIVATES YOU TO SELL?
Steve emphasizes the importance of genuinely wanting to help someone, even if that means not getting the sale right away. At the end of the day, it shouldn’t be all about money. It should be about truly helping someone and building that relationship. Oftentimes, it will lead to a bigger sale later if you continue to build that relationship correctly.
CONNECTING TO PEOPLE VIA SOCIAL MEDIA
Steve has found great success on social media, namely on his stories. After deciding to go all in on creating content for his stories, he shares behind the scenes footage and peaks into his daily life regarding family, investments, and real estate. He has found that people love seeing what he does in all areas of his life and it makes them feel very connected to him. He believes it’s even more important to stay authentic in how you show up in social media. He wants people to know what they’re getting ahead of time.
“Show up on social media as you do in person.”
KNOW WHO YOU ARE AND KNOW WHO YOU AREN’T
When you start, figure out who you are. This is who you should want to be in everything you do rather than comparing yourself to others and changing who you are.
“Be who you are and do the things that you do good, so that you can shine as only you can shine.”
It’s all about finding your own platform and what differentiates you from others. A consumer is looking for you to help solve their problem. Your job is to find out what the consumer wants to accomplish and stand out from others to help them accomplish it.
“The bigger the problem you solve, the more money you’re going to make solving it.”
MORE FROM STEVE VALENTINE
Tune into the episode to hear Steve share in detail about how he’s been successful in sales and strategies that will up your sales game. Steve shares great advice and things that have worked for his clients time and time again.
Follow Steve on Instagram @stevedvalentine to learn more and follow along!
CONNECT WITH HOST JAMES PATRICK
https://www.jamespatrick.com/coaching - To apply for 1-on-1 business coaching
https://www.instagram.com/jpatrickphoto - Follow in IG
Text James at (480) 605-3254
This episode is brought to you by www.FITposiumPLUS.com where you get monthly live coaching and education modules to support you in your business development goals!
Audio drops courtesy of ZapSplat.com