Ep 215 - Business is Marketing Too Pt. 1
Let's Talk Marketing w/NDUB
Nathan continues at OAME, where he's the new ED, a company that helps small businesses. He talks about their trade shows and their support of small businesses. The main theme Nathan discusses is the value and importance of business development and finding support to grow. Check out OAME: . Watch the full interview on . Host: | | | Conference:
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Ep 214 - Why the OAME ED? Pt. 2
Let's Talk Marketing w/NDUB
In this episode, the part two of where Nathan discusses the history and mission of the Oregon Association of Minority Entrepreneurs, he highlights the importance of supporting small businesses and entrepreneurs in economically developing communities. He also explains the life cycle of an entrepreneur, from starting a business to scaling, sustaining, and eventually sunseting it. Also, how the organization provides technical assistance and funding to help businesses at different stages of their development. Watch the full interview on . Host: | | | ...
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Ep 213 - Why the OAME ED? Pt. 1
Let's Talk Marketing w/NDUB
In this episode, Nathan Webster discusses his decision to take on a full-time position while still running his marketing agency. He shares his experience working with the Oregon Association of Minority Entrepreneurs () and their mission to support the economic development of entrepreneurs and small businesses. Watch the full interview on . Host: | | | Conference:
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Ep 212 - Copywriting with Ai original
Let's Talk Marketing w/NDUB
In this episode of Let's Talk Marketing, Nathan invites Jonathan Gillham, the founder and CEO of , a tool that helps marketers ensure the quality and authenticity of their content. They discuss the rise of generative AI in content creation and the challenges it poses in distinguishing between AI-generated and human-written content. John emphasizes the importance of using tools like Originality.ai to verify the quality, originality, and accuracy of content before publishing. Jon's email: . Watch the full interview on . Host: | | | Conference:
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Ep 211 - Developing an ROAS Ecosystem
Let's Talk Marketing w/NDUB
In this episode, Nathan Webster interviews , co-founder of . Caulen shares the concept of building ecosystems for online consumer brands and Amazon native brands. Caulen explains that many brands in the $3-5 million revenue range struggle to maintain profitability and scale due to the increasing cost of traffic and changing performance. He emphasizes the importance of building a comprehensive ecosystem that goes beyond just driving traffic, focusing on acquisition, retention, profit maximization, traffic, and financial management. Colin also provides insights on marketing strategies for...
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Ep 210 - Mother's Day vs. Father's Day Spending
Let's Talk Marketing w/NDUB
In this episode, Nathan covers the spending differences between Mother's Day and Father's Day by emphasizing the importance of understanding the market and promoting products or services effectively to cater to different demographics. He also highlights the need for businesses to evolve and listen to their customer base to avoid going out of business. Let's Talk Marketing Website - Morningstar Fathers and Mothers Day - Statista chart on Fathers and Mothers Day - Watch the full interview on . Host: | | | Conference:
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Ep 209 - Marketing MultiEntrepreneur Ryan Kugler
Let's Talk Marketing w/NDUB
In this episode, Nathan Webster interviews , a multi-business owner, about the importance of marketing and the role it plays in business success. Ryan emphasizes that cutting marketing during tough times is a mistake and shares his insights on effective marketing strategies. He discusses the power of email marketing, creating relevance with subject lines, and the importance of consistent outreach. Ryan also talks about his businesses, including a marketing company that specializes in high-end video brochures. He advises listeners to be intentional in their actions and to invest in their...
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Ep 208 - Black Friday Preparation
Let's Talk Marketing w/NDUB
Nathan discusses the significance of Black Friday for businesses and provides insights on how to prepare for and capitalize on this opportunity. He emphasizes the importance of messaging, relationship-building, and strategic planning to maximize success during Black Friday. Nathan also shares examples of successful Black Friday campaigns and highlights the value of brand loyalty over immediate sales. Shopify Link: Watch the full interview on . Host: | | | Conference:
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Ep 207 - Lets Connect with Réland and Santaj
Let's Talk Marketing w/NDUB
We're excited to share another conversation about the last Let's Connect Conference, "Connecting People, Not Dots." For this episode, we're sharing Santaj's experience attending a conference for the third year in a row. The main theme is the power of networking and building relationships in the business world. It also touches on the importance of being authentic and true to oneself.
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Ep 205 - The Negative Impact of Bad Pricing
Let's Talk Marketing w/NDUB
Today's topic, Nathan's covering the importance of understanding the value of your product and not giving 'homie hookups' that devalue your offering. Nathan explains the four P's of marketing (product, price, place, and promotion) and focuses on the price aspect, which was last week's topic. He shares examples from companies like Apple and Amazon to illustrate how pricing strategies can impact profitability and sustainability. Watch the full interview on . Host: | | | Conference:
info_outlineSpecial Guest: Kent Lewis
NFT Marketing: How Brands Can Use NFTs to Engage Consumers and Generate Revenue
https://thinknw.org/blog/nfts-anvil-media
Host: Nathan A Webster
Website: https://nwebsterllc.com/podcast/
LinkedIn: https://www.linkedin.com/in/nathanawebster/
Instagram: https://www.instagram.com/nathanwebster543/
Twitter: https://twitter.com/nathanawebster
Podcast Sponsor:
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