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BTI #224: Grow Your Network to Grow Your Net Worth with Karen Stanley

Beyond the Image Podcast

Release Date: 04/21/2021

Land Your NEXT Client show art Land Your NEXT Client

Beyond the Image Podcast

We recently had a workshop at The Hive Studios on career growth and it got me thinking about how I've personally grown my photography business and built a portfolio of clients. Over the last 20 years I've gone through two major phases of business development growth; when I first started and right now. In this episode of the Beyond the Image podcast I share the exact startegy I have used for the entirety of my career to not only onboard new clients but to earn repeat business from current clients. I also discuss ways you as a creative can differentiate yourself, beyond just segmenting or having...

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I Lost A Job (But Did Everything Right) show art I Lost A Job (But Did Everything Right)

Beyond the Image Podcast

I just lost a proposal for a video project. The client contacted me and had a pretty lengthly list of requirements and specs for the assignment, all of which we were able to accomodate and a very competitive price. However, the client responded to say we were about three hundred percent over their budget. To be fair - their budget was pretty ridiculous and way under even the most conservative of market value for the work they were requesting. We were able to counter with a revised approach that brough our estimate within $200 of their budget and we still did not win the job. So. what happened...

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Beyond the Image Podcast

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Beyond the Image Podcast

Photography is supposed to be a passion — but too often, it turns into exhaustion, resentment, and the dreaded creative rut.    In this episode of Beyond the Image, James Patrick unpacks why so many photographers hit burnout, the hidden pressures that drain inspiration, and the proven ways to reignite your creative spark.    Whether you’re drowning in client work, stuck in comparison mode, or just feeling uninspired, this episode will give you the tools to protect your energy, find joy in your craft again, and build a sustainable creative career.   Connect with...

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Beyond the Image Podcast

Sometimes the most powerful portraits come from the simplest setups. In this episode, I’m breaking down one of my favorite one-light techniques—a beauty dish in a butterfly formation—that blends the softness of beauty lighting with the drama of sculpted shadows. I’ll share how to position your light, plus a few easy variations using a diffusion sock, grid, and v-flats to control the look. Whether you’re shooting editorial or personal branding, this setup will give you striking, professional portraits with just one light. Grab your FREE copy of my book One Light, Many Looks at

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Beyond the Image Podcast

What happens when you stand your ground as a creative… and it costs you the job? In this episode, I share the wild story of a fashion campaign that went completely sideways — complete with last-minute cancellations, out-of-town models left stranded, and a “blue sky” demand that changed everything. I’ll break down what really happened behind the scenes, why I refused to back down, and the lessons every photographer, creative, and freelancer needs to hear about boundaries, respect, and protecting your time. https://jamespatrick.com/

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Beyond the Image Podcast

You saw a magazine cover. Gorgeous. Flawless. Totally fake. A magazine recently published what looked like a professional photo — until AI detection software flagged it as entirely AI-generated. No credit, no disclosure… just quietly passed off as real. And this isn’t an isolated case. From GUESS running AI models in Vogue to massive brands using synthetic beauty to set impossible standards — it's time to ask: Should magazines be forced to tell us when it’s fake? In this episode, I’m breaking down: The poll I ran (93% of you said AI should be disclosed) How photojournalism...

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How to Master Light Without Buying More Stuff show art How to Master Light Without Buying More Stuff

Beyond the Image Podcast

Too many photographers fall into the trap of thinking better images come from buying more gear. A new modifier, another light, the latest lens. But the truth? Mastery doesn’t come from what you have—it comes from how you use it. In this episode, I break down why more equipment won’t make you a better photographer—and how learning to control just one light can completely transform your work. I’ll share the hard truths I learned from shooting over 800 magazine covers, the biggest mistakes photographers make with lighting, and how to unlock a full range of looks using a single strobe....

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Beyond the Image Podcast

The best and the worst portfolio reviews I've ever had in my career were actually both with the same exact client - just three years apart from one another. In this episode of Beyond the Image, I unpack what made each of these portfolio reviews so memorable, one for how awfully it went and the other for how serendipidously fantastic is went. From there I dive into the main avenue photogarphers need to be exploring when it comes to their marketing and business development. https://jamespatrick.com/

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Image Stolen by Another Photographer show art Image Stolen by Another Photographer

Beyond the Image Podcast

I just had my work stolen by another photographer who tried to pass it off and claim it was their own work. It all started when I received a DM from one of his past clients letting me know that this individual had my work posted on his Instagram profile and was claiming it as his own work. Sure enough, there was my work on some other photographer's account as this person was trying to pass it off as their own. In this episode of the Beyond the Image podcast, I unpack not only the immediate steps I took to get my work taken down - but how you can protect your work should any infringement...

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More Episodes

Something I bring up a lot on this show is the importance of having a strong foundation that you are building your business upon. In past episodes, I shared about my own journey in how I chose to focus on my physical health, my mental wellbeing, and to foster successful relationships. When I chose to do these three things, my business actually took off. In today’s episode, we are talking about why we need to cultivate the best relationships; not only with others, but also with ourselves. And how these relationships can improve our business.

WHO IS KAREN STANLEY?

Karen Stanley is the best-selling author of Becoming Mrs. Stanley, an agency owner, and an entrepreneur based in Arizona. At the beginning of her journey, she struggled with self-worth and self-confidence until she decided to start applying her knowledge of relationships in business to her personal life. Karen believes relationships truly are the key to being successful.

“You can’t be successful on an island by yourself, you need people.”

But she also believes that the best way to have strong and healthy relationships with others, is to have a strong and healthy relationship with yourself. Her book came out of her personal experiences of attracting confident and strong relationships in her life, including her husband of 6 years.

WHY DO WE STRUGGLE WITH SELF-WORTH?

Karen learned that we develop our core beliefs during childhood. There are events that happen to us before the age of 7 that lead us to create a story around the event, which then leads us to create a core belief. EX: Abused as a child -> “I’m not worthy.”

“We have to identify the beliefs and then get clear on what the facts are.”

The believes that we have that aren’t true, are limiting us. It’s important to build new and empowering beliefs.

BEING DILIGENT ABOUT YOUR INPUT

Karen is a big believer of being very particular of the things we put into our brains. The things we watch, look at, listen to. Everything we look at and listen to matters. It’s also important to be diligent about who we follow and look up to. If someone or something is making you feel less than your best, get rid of it! We want to follow people who inspire us and who have been successful, because this inspires us to do the same. We don’t want to follow people who are faking it or haven’t actually achieved success. It’s okay to take that person off your feed!

HOW TO INCREASE SELF-CONFIDENCE

When Karen realized the missing piece in her life, she made time for things that in turn, increased her self-confidence and changed her life.

  1. Karen made time to work on her mindset.
  2. Karen made time for fitness.
  3. Karen made time for reading.

“It’s an inside job. You’re the only one who can give yourself self-confidence.”

In turn, Karen said she started to feel great, and this is truly when her business started to grow. She pinned down what was missing and decided what was important. Taking time for herself was a missing piece that led to many other things falling into place. The secret sauce is the internal work. It doesn’t happen overnight, but it’s an intentional work that pays off.

FOCUS ON THE WINS

Highly driven individuals are goal oriented and always making sure they get things done. Oftentimes, we may forget to take a step back and acknowledge all the things we did accomplish. One of Karen’s best strategies for herself is to focus on her wins in the morning.

EX: Did I have a great conversation with ___? Did I have a great meeting with that client?”

When you start to see the list of wins, we see what we have a new appreciation for the progress you’ve made.

“There’s actually more dopamine released when you make progress towards the goal, than when we actually achieve it.”

Karen has found that really taking time to quiet your mind and be grateful for the things you do have now, brings a joy and fulfillment that is so important to our lives. Entrepreneurs often look towards the future and the goals we want to accomplish, which is great and keeps us going, but being thankful for the right now, magnifies all the great things that come.

Another simple task that Karen emphasizes is actually writing things down. Karen writes down a positive quote and her goals daily in the morning. She talks about how writing helps to slow down our brain and sets us up for success.

THE SCIENCE OF HABITS

Have you heard, “It takes 21 days to create a habit?” Karen shares how that’s not true. It’s a minimum of 66 days all the way up to a year. Knowing this, you can commit to doing something you know will make you successful for 90 days. (ex: a great morning routine, working out.)

If you can create habits you don’t have to think about, it saves time and energy and leads to your success. The energy you no longer spend on being intentional about creating the habit, can be used to build your business or build relationships.

THE IMPORTANCE OF HAVING A WHY

Living every day towards purpose and intention is what helps us reach our goals. When we know exactly why we are doing something, it makes it easier to do. For Karen, she works out because she wants to be active with her grandkids. Find your why and it will lead you to choosing to do the things that make you successful. This then leads to building that self-confidence and to knowing that you are doing what’s best for your business and your clients.

“When you start to believe in the work you’re doing, it makes it a lot easier to put it in front of other people.”

 

MORE FROM KAREN STANLEY

Tune into the episode to hear more detailed strategies from Karen and personal stories that will help you feel connected to her. Karen shares about the things that have given her great success and how she helps her clients.

Follow Karen on her website mrskarenstanley.com and on Instagram @officialmrskarenstanley . Karen drops a blog weekly so make sure to follow along!

CONNECT WITH HOST JAMES PATRICK

https://www.jamespatrick.com/coaching - To apply for 1-on-1 business coaching

https://www.instagram.com/jpatrickphoto - Follow in IG

Text James at (480) 605-3254

This episode is brought to you by www.FITposiumPLUS.com where you get monthly live coaching and education modules to support you in your business development goals!