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30. Erik Requidan & Justin from Media Tradecraft Part I

Programmatic Digest's podcast

Release Date: 04/21/2021

44. Solimar and More With Tyler Bryant show art 44. Solimar and More With Tyler Bryant

Programmatic Digest's podcast

We had a LinkedIn series a couple of weeks ago where we live-streamed the podcast interview on the Host’s LinkedIn profile, the podcast's YouTube, and Facebook Live. Feel free to check the visual on YouTube as it is available now!  We welcomed Tyler Bryant, Programmatic Manager at GroupeConnect – a Publicis Groupe Solution. We discuss the latest announcement from the Trade Desk, Solimar. Their new platform completely reimagines the media buying experience, putting your business objectives front and center, unleashing the full power of your first-party data, and giving you access to a...

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43. MiQ’s Amanda Abrarpour and Joseph Krafty Discuss U.S. Hispanic Consumers, DOOH, and More show art 43. MiQ’s Amanda Abrarpour and Joseph Krafty Discuss U.S. Hispanic Consumers, DOOH, and More

Programmatic Digest's podcast

We welcome Amanda Abrarpour and Joseph Krafty of MiQ to the Sensei’s Corner. MiQ is a programmatic media partner for marketers and agencies. Their better-connected approach to programmatic advertising means they can connect data, discover insights and activate them in high-performance campaigns to deliver real business outcomes for their clients in an increasingly divided world. In this episode, we are discussing DOOH, deterministic vs. probabilistic data, and how to be culturally relevant to Hispanic consumers.   This week, we are referencing:   Connect with: Amanda Abrarpour:...

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42. Identity Link Solution Case Study With Reny Morel from Digitas North America show art 42. Identity Link Solution Case Study With Reny Morel from Digitas North America

Programmatic Digest's podcast

We are republishing this episode because it was just so good!  Reny and I are discussing the latest tests and upcoming updates. I am calling it a live case study, as Reny shares her findings and future goals from testing strategies with and without third-party data.  This week, we are highlighting: The difference between cookies and identities How new tests are looking to implement better options for users to consent Using healthy CRM data for easier tracking Connect with: Programmatic Digest Podcast: | | Helene Parker:  |  |  | 

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41. John Lee Shares The Latest About Microsoft Advertising show art 41. John Lee Shares The Latest About Microsoft Advertising

Programmatic Digest's podcast

We welcome John Lee, Head of Evangelism at Microsoft Advertising to the Sensei’s Corner. He is a digital advertising professional with extensive experience in search engine marketing, display advertising, and social media advertising. In addition, he is a writer, speaker, trainer, content creator, and genuine fanatic for all things digital (marketing and tech). In this episode, we are discussing Microsoft Audience Network, holistic measurement, cookie deprecation, and the CDJ (Customer Decision Journey).   Connect with: John: |  |  | Programmatic Digest...

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40. Manuela Cortes Discusses CTV, the Latin American Market, and More show art 40. Manuela Cortes Discusses CTV, the Latin American Market, and More

Programmatic Digest's podcast

We welcome , Programmatic Media Strategy Guru. Manuela oversees media buying strategy and execution across different channels for performance campaigns (CPA,CPL and CPI). Additionally, she has experience in media buying on programmatic, social media, search, and native platforms, generating revenue for clients on specific KPIs, and has worked with sales team to execute pitch proposals on digital strategy for direct clients. In the sensei's corner this week, we are discussing the status and trends of the Latin American market, Latam streaming consumers, CTV, and more. This week, we are...

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39. PubMatic’s Sean Burke Discusses Supply Path Optimization and How To Partner With SSPs show art 39. PubMatic’s Sean Burke Discusses Supply Path Optimization and How To Partner With SSPs

Programmatic Digest's podcast

We welcome Sean Burke, Senior Director of Advertiser Solutions at PubMatic into the Sensei’s Corner. The PubMatic platform empowers independent app developers and publishers to control and maximize their digital advertising businesses and enables advertisers to drive ROI by reaching and engaging their target audiences in brand-safe, premium environments across ad formats and devices. Since 2006, PubMatic has created an efficient, global infrastructure and remains at the forefront of programmatic innovation. In this episode we are discussing supply path optimization, industry...

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38. SMB Media’s Stefanie Beach Discusses Entrepreneurial Risks, Work-Life Balance, COVID-19 Impacts, and More show art 38. SMB Media’s Stefanie Beach Discusses Entrepreneurial Risks, Work-Life Balance, COVID-19 Impacts, and More

Programmatic Digest's podcast

In the Sensei’s Corner this week, we welcome Stefanie Beach, CEO of SMB Media Consulting. SMB is a full-service digital media consultancy whose services include programmatic strategy and execution through paid search and paid social, as well as website monetization for publishers. In this episode, we are discussing Stefanie’s journey to business as a female entrepreneur, realities of balancing career and parenthood, the impact of COVID-19 on Stefanie’s clients, and how she navigates conversations with publishers in light of cookie deprecation and streaming.   Connect with: Stefanie...

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37. Clickvoyant’s Mia Umanos Discusses Data Analytics, Automation, and More show art 37. Clickvoyant’s Mia Umanos Discusses Data Analytics, Automation, and More

Programmatic Digest's podcast

In the Sensei’s Corner this week, we welcome Mia Umanos, Co-Founder of Clickvoyant. She helps unify efforts of data scientists, developers, designers and business toward a common goal.  In this episode, we are discussing issues faced by data analysts, where algorithms fall short, and the power of automation.   This week, we are referencing:   Connect with: Mia Umanos: | | Clickvoyant: | Programmatic Digest Podcast:  |  | Helene Parker:  |  |  | 

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36. SpotX’s Catherine Dale Discusses Addressable TV, Streaming Consumers, and More show art 36. SpotX’s Catherine Dale Discusses Addressable TV, Streaming Consumers, and More

Programmatic Digest's podcast

In the Sensei’s Corner this week, we welcome Regional VP Catherine Dale of Platform East at SpotX. With her team, she manages new and existing media owner relationships. Additionally, Catherine is a founding member of the Diversity Equity and Inclusion Committee as well as a lead and founding member of the Parents and Caregivers ERG. In this episode, we are discussing the current state and future of CTV, addressable TV, stats showing an 800% increase in ad opportunities in 2020, diversity and inclusion, and audience takeaways from SpotX’s company culture.   Connect with: Catherine...

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35. MMI's Shailin Dhar and Marc Goldberg Discuss Ad Verification, Supply Path Optimization and more show art 35. MMI's Shailin Dhar and Marc Goldberg Discuss Ad Verification, Supply Path Optimization and more

Programmatic Digest's podcast

In the Sensei’s Corner this week, we welcome Founder & CEO Shailin Dhar and CRO Marc Goldberg from Method Media Intelligence (MMI). MMI is the next generation of digital ad measurement offering comprehensive measurement and verification solutions in an easily implementable manner. In this episode, we are discussing why prebid should be complemented with a post-bid solution, the prevalence of invalid traffic, MMI’s stance on the cookie deprecation, and how MMI works with clients to measure waste mitigation. This week, we are referencing: Connect with: Shailin Dhar: Marc Goldberg: | MMI:...

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In the Sensei's corner this week, we welcomed Erik Requidan and Justin Hansen, the founders of the company Media TradeCraft. With several years of experience in the publishing industry, Media TradeCraft specializes in media services that serve both large media companies or mid-sized publishers. More than ad management, Media TradeCraft delivers customized strategies to bring in more revenue. By doing that, they provide more exclusive services to their publishers and work directly with the team internally, making them stand out in their industry.

The conversation was so lit we had to break it out into 2 episodes so stay tuned for part II next week.

Connect with:
Erik A. Requidan | Justin Hansen | Media Trade Craft
Programmatic Digest podcast: Contact | Shownote | Website
Helene Parker: Website | LinkedIn | Twitter | Instagram