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Programmatic Digest

The Programmatic Digest is a 20-30 minutes weekly podcast where we discuss with fellow industry expert programmatic and digital media news. Our mission on this podcast is to share knowledge, highlight Diversity & Inclusion in AdTech, and educate ourselves as we build this community of programmatic and digital ninjas. Would you like to learn more about programmatic? Check our Reach and Frequency™️ Course - https://www.heleneparker.com/course/ We offer customized training programs to you and your team - https://www.heleneparker.com/workshop/

info_outline 149. A Buyer’s Guide To addressing the impact of MFA sites on their programmatic campaigns 05/14/2024
info_outline S18. Editores al Frente: Estrategias Innovadoras en la Era de la Privacidad Digital 05/03/2024
info_outline 148. A Buyer's Introduction to Made For Arbitrage (MFA) Sites 04/16/2024
info_outline 147. Transforming Ad Agencies with Automated Programmatic Solutions 04/10/2024
info_outline 146. A Buyer's Introduction to Supply Path Optimization 04/04/2024
info_outline 145. Elevating Ad Campaigns through Tactical DSP UtilizationWith Preciso 03/04/2024
info_outline 144. A Deep Dive into the Evolution of Gaming Advertising With Playwire 02/26/2024
info_outline S17. Supply Path Optimization con Antonio Minuta de Freestar 02/22/2024
info_outline 143. Navigating the Shift to Audio-First Advertising Strategies 02/19/2024
info_outline 142. Breaking Down the Advertising Supply Chain with Industry Insights 02/13/2024
info_outline Programmatic Training: Underpacing Do's and Don't's 02/12/2024
info_outline 141. Beeler.Tech’s Navigator NYC: My Takeaways 01/31/2024
info_outline Mastering Programmatic Buying in Compliance with COPPA Guidelines 01/16/2024
info_outline S16. Lotame+IAB: Navegando el Futuro Cookieless y el Auge del Retail Media en LATAM 12/07/2023
info_outline 139. How To Partner With Black Owned Media, for real 11/29/2023
info_outline S15 - Quiero Ser Product Manager con Claudio Marrero 10/13/2023
info_outline 138. Multicultural Targeting in Programmatic Media with Iesha White 10/12/2023
info_outline 137. Above The Fold, a Boutique-Style Agency in Programmatic Advertising 10/02/2023
info_outline S14 - Claves para Trabajar en las Big Six con Jorge Romero Odorisio 09/22/2023
info_outline 136. Understanding The Identity Landscape with Adapex 08/29/2023
info_outline 135. Understanding Programmatic Sustainability with Brian O'Kelley at Scope3 08/08/2023
info_outline 133. Pablo Galiana from Teads - Live in Cannes Lions Festival 2023 07/28/2023
info_outline 132. Laura Gaffney - Live in Cannes Lions Festival 2023 07/26/2023
info_outline 131. Thomas Shea from Doceree - Live in Cannes Lions Festival 2023 07/24/2023
info_outline 130. Sara Vincent from Index Exchange - Live in Cannes Lions Festival 2023 07/07/2023
info_outline 134. Why Consider Agency Trading Desk with Marc Poirier at Klever Programmatic 07/05/2023
info_outline 129. Live in Cannes Lions Festival 2023 - Debra Fleenor from Adapex 07/03/2023
info_outline 128. Latest CTV/OTT Update with Shiv Gupta 06/27/2023
info_outline 127. Data Privacy, Data Clean Rooms, Identity Discussion with U of Digital's Myles Younger 06/20/2023
info_outline 126. How A Nurse Started in Programmatic Media 06/13/2023