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Programmatic Digest

The Programmatic Digest is a 20-30 minutes weekly podcast where we discuss with fellow industry expert programmatic and digital media news. Our mission on this podcast is to share knowledge, highlight Diversity & Inclusion in AdTech, and educate ourselves as we build this community of programmatic and digital ninjas. Would you like to learn more about programmatic? Check our Reach and Frequency™️ Course - https://www.heleneparker.com/course/ We offer customized training programs to you and your team - https://www.heleneparker.com/workshop/

info_outline 161. Day 2️⃣: Optimize Frequency Caps #programmaticadvertising 12/19/2024
info_outline 160. Day 1️⃣: Audit/QA All Active Programmatic Campaigns in Your DSP(s) 12/19/2024
info_outline 159. Pre-Bid Filters and PMP Deals Training With Iesha White - Part 1 11/23/2024
info_outline 158. Mastering TV Advertising: Balancing Traditional and Programmatic Strategies with Haley Wiaz 10/15/2024
info_outline 157. Balancing In-House Expertise and Outsourcing with Helen Lum at AppScience 10/08/2024
info_outline 156. Programmatic Curation, AI, and Global Collaborations with Seika Media 09/18/2024
info_outline Insights from Stefanie Beach on Consultancy Transformation and Strategic Outsourcing 08/28/2024
info_outline S19 - Masterclass Para Publishers Sobre First Party Data con Gabriel Weitz de AdGoat 08/05/2024
info_outline 153. I Served 1MM Impressions Blank: Here's How To Avoid 07/18/2024
info_outline 152. How To Avoid Overspending in Your Programmatic Ad Campaign 07/16/2024
info_outline 151. The Programmatic Ecosystem: Cookie Mapping vs. ID Bridging - Part 1 07/09/2024
info_outline 150. WTF is Programmatic Curation And Why Is It Important 07/02/2024
info_outline 149. A Buyer’s Guide To addressing the impact of MFA sites on their programmatic campaigns 05/14/2024
info_outline S18. Editores al Frente: Estrategias Innovadoras en la Era de la Privacidad Digital 05/03/2024
info_outline 148. A Buyer's Introduction to Made For Arbitrage (MFA) Sites 04/16/2024
info_outline 147. Transforming Ad Agencies with Automated Programmatic Solutions 04/10/2024
info_outline 146. A Buyer's Introduction to Supply Path Optimization 04/04/2024
info_outline 145. Elevating Ad Campaigns through Tactical DSP UtilizationWith Preciso 03/04/2024
info_outline 144. A Deep Dive into the Evolution of Gaming Advertising With Playwire 02/26/2024
info_outline S17. Supply Path Optimization con Antonio Minuta de Freestar 02/22/2024
info_outline 143. Navigating the Shift to Audio-First Advertising Strategies 02/19/2024
info_outline 142. Breaking Down the Advertising Supply Chain with Industry Insights 02/13/2024
info_outline Programmatic Training: Underpacing Do's and Don't's 02/12/2024
info_outline 141. Beeler.Tech’s Navigator NYC: My Takeaways 01/31/2024
info_outline Mastering Programmatic Buying in Compliance with COPPA Guidelines 01/16/2024
info_outline S16. Lotame+IAB: Navegando el Futuro Cookieless y el Auge del Retail Media en LATAM 12/07/2023
info_outline 139. How To Partner With Black Owned Media, for real 11/29/2023
info_outline S15 - Quiero Ser Product Manager con Claudio Marrero 10/13/2023
info_outline 138. Multicultural Targeting in Programmatic Media with Iesha White 10/12/2023
info_outline 137. Above The Fold, a Boutique-Style Agency in Programmatic Advertising 10/02/2023
 
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