Programmatic Digest's podcast
The Programmatic Digest, hosted by Helene Parker, is a 20-30 minutes weekly podcast rounding up fresh, top programmatic and digital headlines from our preferred digital media sources. It is also going to feature educational interviews with experts in the industry, like yourself.
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DMEXCO Highlights With Matt Prohaska
09/23/2019
DMEXCO Highlights With Matt Prohaska
In the Sensei’s Corner, we welcome Matt Prohaska, CEO and Principal of Prohaska Consulting. This week, we discuss everything DMEXCO, including the following articles: What We Learned at Dmexco 2019, Ad Tech’s Week in the Spotlight ‘There’s a big question mark’: At Dmexco, ad tech braces for the challenges ahead What’s in and out at Dmexco 2019 Matt Prohaska is a 26-year media veteran and consulting executive to leading digital media and advertising technology firms and executives. As head of Prohaska Consulting, Matt, with a leadership team of 10 executives and a network of more than 400 senior executives in 45 cities across the globe, works with CEOs, CROs, COOs, CFOs, and CTOs to drive revenue and/or reduce costs on a strategic and/or tactical level by improving sales, marketing, operations, product, and/or tech. Connect with: Matt Prohaska LinkedIn | Website Programmatic Digest Podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter
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Contextual Targeting 2.0 With Sean Burke
09/18/2019
Contextual Targeting 2.0 With Sean Burke
In the Sensei’s Corner, we welcome Sean Burke from Teads. This week, we discuss the following articles: ‘It’s a balancing act’: Media buyers want contextual targeting features to evolve further Smarter Contextual Targeting Is Media Brands’ Weapon Of The Future The Grim Future Of An Open Web Devoid Of User Tracking Teads links up with Moat to offer billing only on 100 per cent viewable ads Sean is a Senior Sales Manager with a strong background in digital and programmatic media, ad tech, native advertising, video, social and publisher direct sales. He is truly a mastermind in our industry with a history of driving successful new business partnerships and growing revenue with some of the largest marketers in the world. Connect with: Sean Burke LinkedIn | Website Programmatic Digest Podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter
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Rob Brill Walks Us Through The State Of Data, Hyperlocal Targeting, And More!
09/10/2019
Rob Brill Walks Us Through The State Of Data, Hyperlocal Targeting, And More!
In the Sensei’s Corner, we welcome Rob Brill from Brill Media. This week, we discuss the following articles: Despite Its Risky Reputation, In-App Advertising Is More Popular Than Ever Amazon’s Deals With The Trade Desk And Dataxu Bring RTB To CT The Big Story: Targeting Targeted Google Chrome Will Protect Programmatic As It Enhances User Privacy Omnicom Jumps On LinkedIn Audience API For Platform Data It Can Actually Use Robert is the Founder and CEO of BrillMedia.co. He held senior leadership positions for agencies in Los Angeles and New York and has developed programmatic solutions since 2010. Brill Media takes a stand for the advertising agencies, companies and entrepreneurs who propel their businesses through advanced advertising and marketing practices. Brill Media is a matchmaker who speak the language of business: data, automation, and creativity. Connect with: Robert Brill LinkedIn | Website Programmatic Digest Podcast: Contact | Website | Shownote Helene Parker: Website | LinkedIn | Twitter
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Google Calling On Your Clients? Amy Hebdon Tells Us More
08/27/2019
Google Calling On Your Clients? Amy Hebdon Tells Us More
In the Sensei’s Corner this week, we welcome Amy Hebdon from Paid Search Magic. This week, we discuss the following articles: Don’t Blame Targeting The Simple Reason Why Your B2B Lead Gen Conversion Rates Are Completely Wrong Google Ads is Emailing Accounts That Haven’t Switched to Automated Bidding Prepare to say goodbye to average position in Google Ads on September 30 ARF: The Price Consumers Put On Their Data Amy is the co-founder of Paid Search Magic, a Seattle based SEM powerhouse. She is a talented visual artist who’s interested in behavioral economics and is drawn to statistics and puzzles of logic. Her PPC Magical Power includes creating paid search account structures that drastically improve results. She is also co-hosting her own podcast with husband James, called Paid Search Magic. Connect with: Amy Hebdon LinkedIn | Website Programmatic Digest Podcast: Contact | Website | Shownote Helene Parker: Website | LinkedIn | Twitter
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Solo Episode Highlighting Performance Metrics And More!
08/21/2019
Solo Episode Highlighting Performance Metrics And More!
This week, we are looking back on how we've been performing since the show officially launched on July 10th. Helene Parker, the host of the Programmatic Digest podcast, shares the key metrics, challenges with show production, and opportunities with post promotional effort. Giving out a couple of shoutouts and sharing the upcoming months' goals to continue improving every episode. Connect with: Programmatic Digest Podcast: Contact | Website | Shownote Helene Parker: Website | LinkedIn | Twitter
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Ana Milicevic Tells Us About AdWeek's Nextech Conference
08/14/2019
Ana Milicevic Tells Us About AdWeek's Nextech Conference
In the Sensei’s Corner this week, we welcome the Khaleesi of DMPs, Ana Milicevic from SparrowAdvisors. This week, we dive into the highlights and lowlights of AdWeek's inaugural Nextech conference. She gave us the rundown on the panel she participated in and explained why Brands Could ‘Kneecap’ Themselves Without the Right Talent on In-House Programmatic Teams. We discussed the transparency challenges we face and How Advertisers Are Untangling the Programmatic Supply Chain. We reviewed How Google Is Thinking About Its Upcoming Changes for User Privacy and Milicevic really helped us decrypt where we stand as an industry. Finally, what does the Beyhive and Marshmallows have in common? Why a Surprise Drop Can Be a Great Marketing Ploy for Brands? Ana is an accomplished entrepreneur, versatile executive, and digital technology innovator. As principal and co-founder of Sparrow Advisers, Ana helps marketers and C-suite executives build effective data products and operationalize data assets to drive more value in a customer-centric, cross-channel environment. Ms. Milicevic was responsible for the development of the Demdex platform (now Adobe Audience Manager) from its early days through its successful integration into the Adobe Digital Marketing suite, She’s a pioneer of digital data management, the Mother and ultimate OG of DMP’s Connect with: Ana Milicevic: Twitter | LinkedIn | Website Programmatic Digest Podcast: Contact | Website | Shownote Helene Parker: Website | LinkedIn | Twitter
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Susan Wallace explains why and how Flex teams help fill in the blanks
08/07/2019
Susan Wallace explains why and how Flex teams help fill in the blanks
In the Sensei’s Corner this week, we welcome Susan Wallace, Director of Programmatic Business Solutions at Omnicom Media Group. This week, we dive into ANA Highlights In-House Agency Growth, Concerns. 63% of ANA members are concerned about keeping talent energized and 44% are concerned about attracting top tier talent. Walmart reshuffles leadership for better integration of digital and physical stores. Have you ever been part of a team merging into another? Getting comfortable with discomfort, and other things Sharon Napier, CEO of Partners & Napier shares at the AdAge's Small Agency Conference. In AdAge's agency brief highlighted The Collective, a new division dedicated to raising the visibility of women in sports, entertainment, and culture. Susan is a seasoned marketing professional with 21+ years of digital marketing experience. She has provided C-Level executives with very successful, holistic marketing programs. Her agency and client-side background make her a well rounded INNOVATIVE marketer with experience in various verticles including financial, tech, retail, and CPG. Susan has a passion for teaching and seeks opportunities to share knowledge about the digital space through a structured curriculum. She is the true definition of programmatic sensei which incorporates the very value of #LifeLongLearner Connect with: Susan Wallace: LinkedIn Programmatic Digest Podcast: Contact | Website | Shownote Helene Parker: Website | LinkedIn | Twitter
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Is Voice Going Programmatic? Chief Optimizer, Matthew Silverman discusses
07/31/2019
Is Voice Going Programmatic? Chief Optimizer, Matthew Silverman discusses
In the first segment, we are doing things a little different where this week’s digital expert Matthew Silverman is going to discuss a few articles instead of couple topics. This week, we dive into LinkedIn's newest update. Is Voice going programmatic? Not so fast ninja! It's more complex than it sounds but not impossible. Spends Forecast on Local traditional media is still at 60%, any surprise? Mobile purchases will grow 28.9% this year and account for 37% of overall retail sales growth. One year later: How AMP for Gmail can help marketers improve engagement debut. Google Chrome's Ad blocking is going international. Unified pricing and other changes on the publishers' side, need I say more? Matthew Silverman is the Chief Optimizer at Silver Optimize. He is your to-go man in Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Social Media Marketing for eCommerce businesses. He has an extensive background in B2B Demand Generation, Marketing Automation, Business intelligence, Email/Newsletter marketing tools, and more. I had the pleasure of partnering on a couple clients' strategy with Matthew and he is one sharp, concise, and effective ninja. Connect with: Matthew Silverman: Linkedin | Twitter | Website Programmatic Digest Podcast: Contact | Website | Shownote Helene Parker: Website | LinkedIn | Twitter
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Frost Prioleau discuss why 24% of us use location-based targeting for offline measurement.
07/24/2019
Frost Prioleau discuss why 24% of us use location-based targeting for offline measurement.
This week, we discuss Washington Post's new contextual beast - Zeus. Is IGTV the new YouTube? Some YouTubers are using IGTV as a testbed. Despite all rumors, Netflix will remain "Ad-Free". Were you part of the 80 million users of the FaceApp? Not us, we did not fall into the Russian trap. COPPA might be getting another review by the FTC, stay tuned as this law affects programmatic ninjas every day. Later on, Frost Prioleau joins us in the Sensei’s Corner to discuss research results from a MarketingLand article on Location-based targeting and give us his point of view on GDPR and CPPA. Frost Prioleau is the Co-Founder and CEO of Simpli.fi. An experienced online advertising executive specializing in targeting, optimization, and technology, Prioleau focuses on corporate strategy, driving Simpli.fi’s growth, and ensuring customer satisfaction. Considered to be a thought leader in online advertising, Prioleau often speaks on the topic at industry trade shows. In addition, he shares his opinions and insights about retargeting in his monthly column published on Search Engine Land. Prioleau is a graduate of Princeton University, where he earned a Bachelor’s of Science in Engineering Management Systems. Connect with: Frost Prioleau: Linkedin | Twitter | Simpli.fi Programmatic Digest Podcast: Contact | Website | Shownote Helene Parker: Website | LinkedIn | Twitter
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Facebook's New Transparency Tool & Holiday Shopping Trends With Ashley Stephenson
07/17/2019
Facebook's New Transparency Tool & Holiday Shopping Trends With Ashley Stephenson
This week, we discuss P&G’s latest short film “The Look”. Firefox is considering joining Safari’s club with blocking third-party tracking on browsers. #MTA is Ninth Decimal first multi-touch attribution solution. Bacardi is dancing and celebrating Brazilian pop start Anittta in new commercial “Make It Hot”. Make room for LinkedIn’s new and refreshing look! and lastly, is California considering amending the CPPA? Later on, Ashley Stephenson joins us in the Sensei’s Corner to discuss a couple of MediaPost articles on Facebook’s most recent lawsuit and its newest transparency tool, and some Holiday Shopping trends to watch for. Ashley Stephenson soon to be Privette is a paid social advertising expert originally from Raleigh, NC with a focus in serving e-commerce clients. Ashley has helped start-ups to household names in a variety of industries, including numerous fashion brands. She has worked at digital marketing agencies and with publicly-traded brands in fine jewelry and exterior building products. Personally, Ashley is still an avid Facebook user and loves Instagram as well! She will become Mrs. Privette sometimes in December 2019. Connect with: Ashley Stephenson: LinkedIn Programmatic Digest Podcast: Contact | Website | Shownote Helene Parker: Website | LinkedIn | Twitter
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Navigating Through Google's and Waze's partnership with Alexis Day
07/10/2019
Navigating Through Google's and Waze's partnership with Alexis Day
This week, we discuss the new acquisition of Flywheel by WP Engine after recent partnership with HubSpot. Brace yourself! Ads are coming to your IG Explore tab. A new bill to rid of political bias for Tech companies is going to shake things up or is it? ConnectedTV continues to grow at 13% YOY and Roku is still going strong with 30% of those sales. 40% of consumers say Remarketing annoys and 46% said it prompts concerns about privacy. Do targeted ads have the same impact on the Sell side as on the buy side? Later on, Alexis Day joins us in the Sensei’s Corner to help navigate through couple MarketingLand articles on Google's and Waze's partnership. Alexis Day is an experienced marketing professional with a focus in creative development, digital marketing, media planning/buying, project/campaign management, strategy, brand integration, and sponsorship/promotions. Overall, She has a knack for not only creating and leading conversations but influencing and helping people get their message out. You will certainly feel her charismatic energy in this episode and on her very own podcast The Brand Equation where she is the co-host of the show. Connect with: Alexis Day: LinkedIn | Podcast Programmatic Digest Podcast: Email | Website | Shownote Helene Parker: Website | LinkedIn | Twitter
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Why Diversity and Inclusion Matter as Programmatic Ninjas with Sanarr McLaughlin - Part II
07/10/2019
Why Diversity and Inclusion Matter as Programmatic Ninjas with Sanarr McLaughlin - Part II
This week, we discussed how 53% of consumers think Brands are not as transparent and 63% agree they trust what influencers say about brands more than what brands say about themselves. DV360 is coming out with two new rich media, the Swirl (3D display ad) and extended YouTube Live streams. Spotify announced that advertisers can now target Spotify Free podcast listeners by topic categories, including lifestyle and health, business and technology, and comedy. The U.S. Women’s National Team’s 13-0 win over Thailand dominated Twitter during the group stage of FIFA Women’s World Cup France 2019. Facebook just unveiled AI Habitat -- a simulation platform designed to train “embodied agents” like virtual robots in photo-realistic 3D environments. Despite large spend on promotional effort, TV providers are not focused on the product side said missed opportunity. In the Sensei’s Corner later, Sanarr McLaughlin and Helene Parker continues the conversation on Behind the Number episode and Adage article on Diversity and Inclusion in part II of the interview. Sanarr McLaughlin is an aspiring entrepreneur and expert digital marketer with over 15 years of experience across many channels (display, social, affiliate, search, email) and verticals (retail, education, entertainment, hospitality, finance, personal services). She is the Co-host of The Brand Equation Podcast. Connect with: Sanarr McLaughlin: LinkedIn | Podcast Programmatic Digest Podcast: Email | Website | Shownote Helene Parker: Website | LinkedIn | Twitter
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Why Diversity and Inclusion Matter as Programmatic Ninjas with Sanarr McLaughlin - Part I
07/10/2019
Why Diversity and Inclusion Matter as Programmatic Ninjas with Sanarr McLaughlin - Part I
This week, we discussed the new integration with Scarborough and Nielsen’s cross-media measurement platform. Verizon medias new ad transparency tool provides reach cost insights and forecasting capabilities. We continue to spend more and more time on our mobile devices, 7.93 hours projected to increase to 8.25 hours a day by 2021. Burger King is offering an "Upside Down Whopper". Google's quest continues as it acquires Looker. And Finally, does AI have racial biases? Later on, Sanarr McLaughlin joins us in the Sensei’s Corner to discuss couple articles on Diversity and Inclusion in a two-part episode. Sanarr McLaughlin is an aspiring entrepreneur and expert digital marketer with over 15 years of experience across many channels (display, social, affiliate, search, email) and verticals (retail, education, entertainment, hospitality, finance, personal services). She is the Co-host of The Brand Equation Podcast. Connect with: Sanarr McLaughlin: LinkedIn | Podcast Programmatic Digest Podcast: Email | Website | Shownote Helene Parker: Website | LinkedIn | Twitter
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Quick Intro to the Programmatic Digest Podcast
06/16/2019
Quick Intro to the Programmatic Digest Podcast
Welcome to episode 1, we are introducing the podcast's mission and goal, what to expect, and a little background about the host Helene Parker, your programmatic sensei. LAUNCH is JULY 10TH 2019
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