Programmatic Digest's podcast

The Programmatic Digest is a 20-30 minutes weekly podcast where we discuss with fellow industry expert programmatic and digital media news. Our mission on this podcast is to share knowledge, highlight Diversity & Inclusion in AdTech, and educate ourselves as we build this community of programmatic and digital ninjas.

S14 - Claves para Trabajar en las Big Six con Jorge Romero Odorisio 09/22/2023

136. Understanding The Identity Landscape with Adapex 08/29/2023

136. Understanding The Identity Landscape with Adapex In this enlightening episode, we dive into identity landscape and its significance in the digital era. Joining us are two distinguished guests, Lindsey Colferai, the esteemed Director of Business Development at Adapex, and Debra Fleenor, the visionary Founder & President of the company. Together, they unravel the complexities of identity solutions, exploring their transformative impact on businesses and individuals alike. Through their expertise and firsthand experiences, listeners will gain invaluable insights into the cutting-edge advancements, challenges, and future prospects of this rapidly evolving landscape. Get ready for an illuminating journey into the realm of identity with Adapex by tuning in! About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. Interested in training or hiring programmatic juniors? Timestamp: 00:03:23 - Who is Lindsey Colferai? 00:05:32 - Who is Debra Fleenor? 00:08:57 - Defining Adapex's Mission to a 5 year old 00:13:19 - Defining Adapex's Products to a 5 year old 00:15:54 - What is ‘identity’ from a publisher's perspective? 00:30:22 - Deterministic vs Probabilistic 00:32:52 - How do you see SSP's relationship growing with the industry? 00:40:41 - Word of wisdom from our guests Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: /episode/index/show/programmaticdigest/id/27876882

135. Understanding Programmatic Sustainability with Brian O'Kelley at Scope3 08/08/2023

135. Understanding Programmatic Sustainability with Brian O'Kelley at Scope3 💡 This episode is sponsored by 🌟 Let’s first highlight some “not so fun facts” about the topic covered in this episode, according to Anne Coghlan, COO of Scope3 in . Programmatic advertising creates 100,000 metric tons of carbon dioxide every month in the United States, which is equivalent to burning about 11.2 million gallons of gas. Serving 1,000 digital ad impressions uses the same amount of energy as doing a load of laundry in a washing machine — excluding the dryer — which produces a global average of 514.8 grams of CO2. Brian O’Kelley co-founder and CEO joins the programmatic meetup, a weekly community call to discuss the importance of sustainability and how to take actions from negotiating supply partnership down to optimizing site lists in your programmatic ad campaigns. Our favorite quote in this interview can be summarized down to “ Don’t buy crap!” Take a listen to this hour long interview where the community got to hear first hand what sustainability is and how to take action; asking questions to Brian under the outstanding leadership of our co-hosts Manuela Cortes and Carlos Villanueva. About Us: Our mission is to teach historically excluded people how to start and grow in programmatic media buying. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. We also offer activation support via staff augmentation! Interested in training or hiring programmatic juniors? Timestamp: 00:00:00 - The Jingle You need to Hear: Jobsinadtech.com 00:00:20 - What do laundry and adtech have in common? 00:01:40 - At the beginning there were Ad Networks… 00:03:46 - Then there was an SSP and MySpace 00:06:15 - AdTech happens in Data centres, not in the cloud 00:08:25 - Why isn’t programmatic more sustainable after 20 years? 00:10:01 - The challenges of programmatic are bigger than sustainability and the lightbulb moment 00:12:40 - Turning off Fraud and the impact on publisher’s revenue 00:16:35 - BOK on Ads 00:18:54 - PreBid vs. SPO 00:22:23 - Brian’s POV on e-waste on the OTT/CTV topic 00:25:40 - What responsibilities Brands have to Fraud? 00:31:40 - Introducing Climate Shield: Don't' Buy Crap 00:35:40 - Don’t allow resellers! A message for Pubs 00:23:40 - Is there one path more carbon efficient than the other? 00:40:10 - How Hélène take actions and apply Brian’s Wisdom for programmatic buyers 00:45:34 - Ongoing Education, Check out Greenscape from BOKonads 00:48:10 - Lazy Loading on Publishers 00:53:10 - The Inconvenient Truth 💡 This episode is sponsored by 🌟 Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: Guest Information: Brian O’Kelley | | Meet the Co-Host: Manuela Cortes Carlos Villanueva About Us: Hélène Parker Consulting LLC - We are actively accepting clients | | Programmatic Digest - | | Get this directly in your inbox weekly including more gems! Let’s keep in touch: Sign up to receive our weekly newsletter here: Join our next training program by signing up to our waitlist below: Also take a moment to check out: How To Optimise Data Segment: Join Our Slack Channel for programmatic ninjas looking to level up and build a network: /episode/index/show/programmaticdigest/id/27684507

133. Pablo Galiana from Teads - Live in Cannes Lions Festival 2023 07/28/2023

132. Laura Gaffney - Live in Cannes Lions Festival 2023 07/26/2023

131. Thomas Shea from Doceree - Live in Cannes Lions Festival 2023 07/24/2023

130. Sara Vincent from Index Exchange - Live in Cannes Lions Festival 2023 07/07/2023

134. Why Consider Agency Trading Desk with Marc Poirier at Klever Programmatic 07/05/2023

134. Why Consider Agency Trading Desk with Marc Poirier at Klever Programmatic “Listen more, talk less.” This is one of the words of wisdom imparted by our special guest, Marc Poirier, the CEO and Co-founder of Klever Programmatic. He also shares his thoughts about agency trading desks, how to get started in the programmatic industry, and his inspiring journey. Marc gave emphasis on how they’ve discovered that success comes from putting people first and putting the value of a human over anything else. If you want to know the best practices on how you develop relationships with clients, this episode is perfect for you. So, tune in now! About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. Interested in training or hiring programmatic juniors? Timestamp: 00:02:46 - Who is Marc Poirier? 00:05:25 - Defining Programmatic to a 5 year old 00:06:08 - Klever and Marc’s Industry Projections 00:19:12 - Challenges in the programmatic industry 00:25:33 - Properly communicating the KPIs needed to be measured 00:28:25 - Not putting enough emphasis on people 00:38:41 - Marc’s message to his freshman self Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: Guest Information: Klever Programmatic | Marc Poirier | | Meet Our Team: Hélène Parker - Chief Programmatic Coach | | | Programmatic Digest - | | Alexa Gabrielle Ramos - Podcast Editor | | S and S Creative Media - Podcast and Media Manager | | Get this directly in your inbox weekly including more gems! Let’s keep in touch: Sign up to receive our weekly newsletter here: Join our next training program by signing up to our waitlist below: Also take a moment to check out: How To Optimize Data Segment: Join Our Slack Channel for programmatic ninjas looking to level up and build a network: /episode/index/show/programmaticdigest/id/27360630

129. Live in Cannes Lions Festival 2023 - Debra Fleenor from Adapex 07/03/2023

128. Latest CTV/OTT Update with Shiv Gupta 06/27/2023

128. Latest CTV/OTT Update with Shiv Gupta In today's episode, we're thrilled to have U of Digital's Shiv Gupta as our guest. He enriches this week's discussion by delving into significant developments surrounding audience fragmentation, streaming, and the most recent CTV/OTT updates. Additionally, Shiv addresses questions from our community and imparts valuable insights and words of wisdom. “We’re all going through a tough time right now. Keep your head up. There’s plenty of opportunities out there. In every down turn in history, the people who are most creative and innovative and aggressive come out doing the best on the other side.” About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. Interested in training or hiring programmatic juniors? Timestamp: 00:00:34 - 2 Wins and a Challenge 00:06:21 - Get to Know Shiv Gupta and His Goal for the Year 00:10:54 - Top Things That You Should Know that Has Happened in 2023 in terms of Audience Fragmentation and Streaming (Part 1) 00:17:21 - ACR Being the Next Privacy Concern 00:22:19 - Would OEMs use the ACR data to customise what we see on TV? 00:23:34 - Top Things That You Should Know that Has Happened in 2023 in terms of Audience Fragmentation and Streaming (Part 2) 00:26:43 - Defining Acronyms 00:28:42 - Fragmentation Problems 00:36:48 - Where does the Inventory for CTV come from? 00:41:55 - Words of Wisdom Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: Guest Information: Shiv Gupta | U of Digital | | Meet Our Team: Hélène Parker - Chief Programmatic Coach | | | Programmatic Digest - | | Alexa Gabrielle Ramos - Podcast Editor | | S and S Creative Media - Podcast and Media Manager | | Get this directly in your inbox weekly including more gems! Let’s keep in touch:Sign up to receive our weekly newsletter here: Join our next training program by signing up to our waitlist below: Also take a moment to check out: How To Optimize Data Segment: Join Our Slack Channel for programmatic ninjas looking to level up and build a network: /episode/index/show/programmaticdigest/id/27280683

127. Data Privacy, Data Clean Rooms, Identity Discussion with U of Digital's Myles Younger 06/20/2023

127. Data Privacy, Data Clean Rooms, Identity Discussion with U of Digital's Myles Younger When this podcast was launched back in 2018, one of the biggest reasons was to share knowledge and highlight diversity. In the last 4-5 years, it grew into a community where we meet weekly and talk all things programmatic activations and industry trends. With that said, one of our goals in 2023, was to invite more guests during the free community where members would have the opportunity to learn and ask questions directly. Myles Younger joined us in our weekly community call, aka the Programmatic Meetup. In this episode, Myles talks about data privacy, data clean rooms, and identity from definition to hot takes. At the latter part of the episode, some of our ninjas had the chance to ask questions directly to Myles and discuss as a group. Truly a wonderful opportunity and experience! Thanks to our friend at U of Digital! About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. Interested in training or hiring programmatic juniors? Timestamp: 00:00:29 - 2 Wins and a Challenge 00:03:42 - Myles Younger Introduction 00:06:25 - Myles’ shift into programmatic 00:07:52 - Defining programmatic to a 5 years old 00:15:40 - Latest important news about data privacy 00:21:28 - Changing the meaning of third party cookies 00:26:20 - Data Clean Rooms 00:31:18 - DMP Obsoletion 00:33:12 - Data Clean Rooms Accessibility 00:36:16 - Data Clean Rooms difference from DMP or Data Lake 00:39:04 - Question and Answer 00:50:54 - Words of Wisdom from Myles Younger Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: Guest Information: Myles Younger U of Digital | | Meet Our Team: Hélène Parker - Chief Programmatic Coach | | | Programmatic Digest - | | Alexa Gabrielle Ramos - Podcast Editor | | S and S Creative Media - Podcast and Media Manager | | Get this directly in your inbox weekly including more gems! Let’s keep in touch: Sign up to receive our weekly newsletter here: Join our next training program by signing up to our waitlist below: Also take a moment to check out: How To Optimise Data Segment: Join Our Slack Channel for programmatic ninjas looking to level up and build a network: /episode/index/show/programmaticdigest/id/27199458

126. How A Nurse Started in Programmatic Media 06/13/2023

S13 - Petal Ads, una Nueva Propuesta de Programmatic con Omar Aguilar 05/26/2023

S12 - Programmatic Cinema y Barracuda University - Ricardo Izquierdo 05/05/2023

S11 - Data y Soluciones No-Code con Juan Bello, Co-Founder de Porter Metrics 04/14/2023

125. Programmatic Ninja Well-being Series: Professional Requirements For Juniors to Seniors To Directors 04/04/2023

125. Programmatic Ninja Well-being Series: Professional Requirements For Juniors to Seniors To Directors It’s the final episode of our Programmatic Ninja Well-being Series, and Brett is joining us to share his programmatic wisdom on how to grow in your career. We outline how to develop key specific skills from a junior level to senior to director. What better way to end this series than sharing tips on how you can level up your programmatic game and climb the ladder. Join Brett and Helene as they share how you can move from junior to senior to director level effectively. About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. Interested in training or hiring programmatic juniors? Timestamp: 00:00:25 - Recap of the previous episodes in this series 00:01:24 - In the first years of your programmatic career 00:02:17 - 2 Wins and A Challenge 00:11:41 - How to distinguish between Junior and Senior level 00:14:38 - The upgrades list you need to know as you climb up the corporate ladder 00:22:10 - Helene’s thoughts about Brett’s list 00:27:04 - The communication piece 00:28:45 - Master Troubleshooting 00:29:53 - The biggest difference between a Senior and Director level 00:34:21 - Most people leave due to poor leadership 00:38:50 - The moment experience matters 00:41:49 - Something Directors are lacking and how to fix it 00:47:55 -Directors need to have a learning mindset 00:51:36 - Limitation between urgency and productivity 00:55:07 - How to connect with Brett Middleton 🌟 New Reach and Frequency™️ program starting April 15th and we have space for 9 more people🌟 Register at and enjoy a special early bird pricing (hint: You will save close to 40% OFF) Guest Information: Brett Middleton | Meet Our Team: Hélène Parker - Chief Programmatic Coach | | | Programmatic Digest - | | Alexa Gabrielle Ramos - Podcast Editor | | S and S Creative Media - Podcast and Media Manager | | Let’s keep in touch: Sign up to receive our weekly newsletter here: Also take a moment to check out: How To Optimize Data Segment: Join Our Slack Channel for programmatic ninjas looking to level up and build a network: /episode/index/show/programmaticdigest/id/26431137

124. Live From the Community Call with Niels Claes on the Topic of Identity from a Publisher’s perspective 03/28/2023

124. Live From the Community Call with Niels Claes on the Topic of Identity from a Publisher’s perspective This is a special episode not only because we are joined by Niels Claes, but also because it is a sneak peek on how we do our community calls and share knowledge about programmatic. We talk about everything you need to know about identity in the publisher’s perspective, which is beautifully explained by Niels Claes. About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. Interested in training or hiring programmatic juniors? Timestamp: 00:00:39 - 2 Wins and a Challenge 00:06:11 - How Helene and Niels met 00:07:15 - Introducing Niels 00:10:44 - Niels thoughts about going cookieless 00:11:44 - Should we retire or expire the term cookies 00:16:39 - 2nd Party Data 00:14:36 - Customize and Specialize 00:18:13 - How Google affects a lost of aspects in programmatic and solutions in the publisher’s perspective 00:22:15 - Identifying the different identity partners 00:29:41 - Spotting the probabilistic and deterministic data 00:31:56 - Should the solution be different depending on the diversity of the audience campaign? 00:37:00 - IB Seller-defined audience 00:41:22 - How realistic is taxonomy? 00:44:59 - HOw taxonomy would look between the publisher and the SSP 00:48:04 - One thing you wish you knew then that you know now Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: Guest Information: Niels Claes Meet Our Team: Hélène Parker - Chief Programmatic Coach | | | Programmatic Digest - | | Alexa Gabrielle Ramos - Podcast Editor | | S and S Creative Media - Podcast and Media Manager | | Let’s keep in touch: Sign up to receive our weekly newsletter here: Join our waitlist to find out when the next Optimization Masterclass is happening Also take a moment to check out: How To Optimize Data Segment: Join Our Slack Channel for programmatic ninjas looking to level up and build a network: /episode/index/show/programmaticdigest/id/26357631

123. A Publisher's Point Of View with Tomer Treves at Adnimation 03/21/2023

123. A Publisher's Point Of View with Tomer Treves at Adnimation For today’s episode, Tomer Treves of Adnimation is joining us. We’ll be discussing the publisher’s point of view like monetizing from the back end. As Tomer expresses the publisher’s perspective, I will be sharing the buyer’s perspective. About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. Interested in training or hiring programmatic juniors? Timestamp: 00:00:35 - What this episode is about 00:01:02 - Introducing Tomer Treves 00:03:59 - Defining Tomer Treves’ job to a 5 year-old 00:04:41 - The publisher’s point of view 00:08:33 - Time is a commodity 00:10:17 - Publisher’s view about open exchange to private deals 00:14:36 - Customize and Specialize 00:17:50 - 3 Things you need to know about the publisher side of programmatic 00:24:08 - Fun fact about Tomer Treves 00:26:20 - What would Tomer say to his younger self given the chance Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: Guest Information: Tomer Treves Meet Our Team: Hélène Parker - Chief Programmatic Coach | | | Programmatic Digest - | | Alexa Gabrielle Ramos - Podcast Editor | | S and S Creative Media - Podcast and Media Manager | | Let’s keep in touch: Sign up to receive our weekly newsletter here: Join our waitlist to find out when the next Optimization Masterclass is happening Also take a moment to check out: How To Optimize Data Segment: Join Our Slack Channel for programmatic ninjas looking to level up and build a network: /episode/index/show/programmaticdigest/id/26247336

122. Sharpen Your Programmatic Skill with This Optimization Bootcamp 03/14/2023

122. Sharpen Your Programmatic Skill with This Optimization Bootcamp Today’s episode serves as a small break to our Programmatic Ninja Well-being Series, which is the perfect time to recap what we’ve talked about so far. I also share why you need to join the optimization bootcamp and the topics for the masterclasses to give you a taste of what it has in store for you! Moreover, I share the technical and soft skills needed in the programmatic industry. About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. Interested in training or hiring programmatic juniors? Timestamp: 00:00:06 - Recap of the Programmatic Well-Being Series 00:02:05 - Optimization Bootcamp 00:04:06 - Topics for the masterclass 00:05:12 - Building your own pipeline 00:06:07 - Frequency and Recency 00:09:12 - Reasons to join the masterclass 00:15:28 - Technical and Soft skills you need in programmatic advertising 00:16:56 - The fundamental job of a programmatic trader 00:18:36 - Optimization 00:20:34 - Tracking and Strategizing 00:21:41 - Soft Skills you need in programmatic Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: Meet Our Team: Hélène Parker - Chief Programmatic Coach | | | Programmatic Digest - | | Alexa Gabrielle Ramos - Podcast Editor | | S and S Creative Media - Podcast and Media Manager | | Let’s keep in touch: Sign up to receive our weekly newsletter here: Join our waitlist to find out when the next Optimization Masterclass is happening Also take a moment to check out: How To Optimize Data Segment: Join Our Slack Channel for programmatic ninjas looking to level up and build a network: /episode/index/show/programmaticdigest/id/26224380

S10 - La Solución Integral de E-Planning con Francisco Ortiz 03/06/2023

121. Programmatic Ninja Well-being Series: How To Setup a Programmatic Team For Success 02/28/2023

121. Programmatic Ninja Well-being Series: How To Setup a Programmatic Team For Success Day 3 of our Programmatic Ninja Well-being Series, and Brett is still joining us and sharing his programmatic wisdom. Today, we talk about how to setup a programmatic team successfully – the option of staffing. This episode will teach you when to hire or to book a freelancer. About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. Interested in training or hiring programmatic juniors? Timestamp: 00:00:25 - Recap of the previous episodes in this series 00:01:05 - What this episode entails 00:01:43 - The grass you stand on should be green enough since you’re the one pouring water. 00:03:51 - Does agency size matter? 00:05:03 - How teams are setup 00:12:50 - Optimization Series March 2023 00:16:05 - Pros and cons of different staffing models. 00:21:44 - Why are there a lot of burnt out and frustrated traders out there 00:22:04 - Brett’s thoughts about the secon staffing model 00:23:01 - Helene’s Bonus Staffing Model 00:29:34 - The feeling of having to touch multiple channels 00:30:12 - A bonus staffing model from Brett 00:32:45 - Helene’s thoughts about a staffing model with silos 00:37:27 - Mistakes are lessons 00:39:22 - When and why hire freelancers 00:41:11 - If the PNL doesn’t allow a junior and senior staffing 00:48:41 - Words of Wisdom from Brett Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: Guest Information: Brett Middleton | Meet Our Team: Hélène Parker - Chief Programmatic Coach | | | Programmatic Digest - | | Alexa Gabrielle Ramos - Podcast Editor | | S and S Creative Media - Podcast and Media Manager | | Let’s keep in touch:Sign up to receive our weekly newsletter here: Join our waitlist to find out when the next Optimization Masterclass is happening Also take a moment to check out: How To Optimize Data Segment: Join Our Slack Channel for programmatic ninjas looking to level up and build a network: /episode/index/show/programmaticdigest/id/26077242

120. Programmatic Ninja Well-being Series: Minimizing Efforts and Increasing Automation 02/21/2023

120. Programmatic Ninja Well-being Series: Minimizing Efforts and Increasing Automation Day 2 of our Programmatic Ninja Well-being Series, and Brett is still joining us and sharing his programmatic wisdom. Today, we talked about burnout and how to prevent it and using automation and QA to minimize human errors. Also, I will share the meaning and use of C.A.M.P.A.I.G.N. About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. Interested in training or hiring programmatic juniors? Timestamp: 00:01:15 - Who is Brett Middleton 00:03:30 - Brett’s college journey 00:06:17 - 2 wins and a challenge 00:10:40 - Why do people feel burnt out 00:14:07 - Steps someone can take to avoid burnout 00:19:14 - How to get started when you don’t have a background in programmatic 00:29:08 - Errors as opportunities 00:31:49 - The use of STF reduces human errors 00:36:33 - Don’t make it hard on yourself 00:42:42 - C.A.M.P.A.I.G.N. 00:45:30 - How traders think about performance optimization 00:48:08 - Using STFs for Quality Assurance Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: Guest Information: Brett Middleton | Meet Our Team: Hélène Parker - Chief Programmatic Coach | | | Programmatic Digest - | | Alexa Gabrielle Ramos - Podcast Editor | | S and S Creative Media - Podcast and Media Manager | | Let’s keep in touch: Sign up to receive our weekly newsletter here: Join our waitlist to find out when the next Optimization Masterclass is happening Also take a moment to check out: How To Optimize Data Segment: Join Our Slack Channel for programmatic ninjas looking to level up and build a network: /episode/index/show/programmaticdigest/id/25996260

119. Programmatic Ninja Well-being Series: Airing of the Grievance 02/14/2023

119. Programmatic Ninja Well-being Series: Airing of the Grievance On the first episode of this special series, we are joined by Brett Middleton. We talk about the realities of being a programmatic ninja. We are spilling the tea and honestly showing how hard it is to be in programmatic. We also share a lot of valuable lessons, such as the number 1 reason why programmatic ninjas don’t stay in one company, why it feels like a lone island sometimes, the importance of community, etc. About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. Interested in training or hiring programmatic juniors? Timestamp: 00:00:34 - What’s this series about? 00:01:20 - Who is Brett Middleton 00:03:01 - How Brett got to programmatic 00:05:55 - Defining Brett’s work to a 6-year-old 00:09:51 - Top challenges we go through in programmatic 00:16:12 - Why is it hard to access education? 00:24:22 - What makes it feel like a lone island to be in programmatic 00:29:01 - Number 1 reason why Programmatic Ninjas don’t stay in one company 00:31:34- Reasons Brett loves his current job 00:35:35 - The importance of community in programmatic 00:39:06 - Programmatic is hard Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: Guest Information: Brett Middleton Meet Our Team: Hélène Parker - Chief Programmatic Coach | | | Programmatic Digest - | | Alexa Gabrielle Ramos - Podcast Editor | | S and S Creative Media - Podcast and Media Manager | | Let’s keep in touch: Sign up to receive our weekly newsletter here: Join our waitlist to find out when the next Optimization Masterclass is happening Also take a moment to check out: How To Optimize Data Segment: Join Our Slack Channel for programmatic ninjas looking to level up and build a network: /episode/index/show/programmaticdigest/id/25924875

S9 - Dinámicas de Trabajo entre Equipos con Ezequiel Rojas 02/10/2023

118. Tips On Talent Retention With Matt Barash 02/07/2023

118. Tips On Talent Retention With Matt Barash Today, we’re repurposing episode 57 as it is timely. We welcome Matt Barash, who has been in the advertising and technology industry for over 20 years. He has worked with companies such as Myspace, Forbes, and Newscorp. This week’s conversation will cover tips on building a great team from the ground up at a time when there is such a big push toward automation. Also, we share ways to encourage managers and employees to participate in company culture development and how DiSC Assessment can be used as a way to gear the way you put together a team or how you can understand your current teams. From his opinion on the current recruiting style to multigenerational teams, Matt Barash is giving us a unique perspective on how to scale and grow teams. About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. Interested in training or hiring programmatic juniors? Timestamp: 00:01:58 - Getting to know Matt Barash 00:04:43 - Programmatic Meetup 00:10:16 - Building your Team 00:12:10 - Great Managers = Great Teams 00:15:05 - Company Culture 00:16:52 - Aligning with Employee Milestones 00:20:40 - DiSC Assessment 00:22:53 - Lack of Employee Talent 00:30:47 - Multi-generational Team Members 00:35:11 - Last Remarks Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: Guest Information: Matt Barash Meet Our Team: Hélène Parker - Chief Programmatic Coach | | | Programmatic Digest - | | Alexa Gabrielle Ramos - Podcast Editor | | S and S Creative Media - Podcast and Media Manager | | Let’s keep in touch: Sign up to receive our weekly newsletter here: Join our waitlist to find out when the next Optimization Masterclass is happening Also take a moment to check out: How To Optimize Data Segment: Join Our Slack Channel for programmatic ninjas looking to level up and build a network: /episode/index/show/programmaticdigest/id/25860258

117. How This Yoga Therapist Got Started In Programmatic 01/31/2023

S8 - Monetización Gaming con Agustin Moyano 01/27/2023

116. Common Mistakes To Avoid When Hiring Programmatic 01/24/2023

115. The Current State of Programmatic Mobile with Ravit Ross at Start.IO 01/17/2023

114. Is Media Value Based On Currency or Measurement? Seraj Bharwani Address 01/10/2023

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