Programmatic Digest

The Programmatic Digest is a 20-30 minutes weekly podcast where we discuss with fellow industry expert programmatic and digital media news. Our mission on this podcast is to share knowledge, highlight Diversity & Inclusion in AdTech, and educate ourselves as we build this community of programmatic and digital ninjas. Would you like to learn more about programmatic? Check our Reach and Frequency™️ Course - https://www.heleneparker.com/course/ We offer customized training programs to you and your team - https://www.heleneparker.com/workshop/

204. Martech Architecture Explained: The Missing Layer in Ad Tech 08/18/2026

204. Martech Architecture Explained: The Missing Layer in Ad Tech 🎧 Summary: In this episode of the Programmatic Digest Podcast, Hélène Parker sits down with Sanarr McLaughlin to unpack one of the most overlooked challenges in programmatic advertising and digital marketing: martech structure. From disconnected tools and messy integrations to reporting confusion and operational inefficiencies, Sanarr explains why many agencies, brands, and media teams are struggling under the weight of their own systems. Together, they explore how poor martech architecture impacts campaign execution, data accuracy, internal productivity, and ultimately business growth. Drawing from years of experience across programmatic, CTV, digital strategy, and operations, Sanarr shares practical insights on auditing your marketing ecosystem, identifying underutilized tools, streamlining workflows, and building systems that actually support scalable growth. The conversation also dives into why many businesses mistakenly believe they need more hires or more software, when the real issue is often process clarity and tool utilization. If your team constantly feels overwhelmed, buried in spreadsheets, stuck in reporting delays, or frustrated by disconnected platforms, this episode is a must-listen. 🧠 About Us: We help historically excluded individuals break into programmatic media buying and land jobs they love. Through our Reach and Frequency® program, coaching, and community, we make learning programmatic clear, practical, and welcoming. Our mission is simple: DSP access and education should be for everyone, not just a few. That’s why we teach new talent and support independent agencies and brands through my work at Infillion (MediaMath), helping more people access the MediaMath DSP. Join once, stay learning forever. Past workshops, paid gems, and every new recording + resource added as we go. This library isn’t a one-time thing, it’s the full vault plus all future trainings, recordings, and guides. Access it here: https://www.heleneparker.com/library ⏱ Timestamps: • [00:00] - Intro and reunion with Sanarr McLaughlin • [02:08] - How Sanarr fell in love with digital marketing • [04:50] - Why marketing teams operate in chaos • [07:12] - What a martech ecosystem actually is • [10:04] - Too many tools and underutilized platforms • [13:26] - The hidden cost of disconnected systems • [16:18] - Why operational inefficiency hurts campaign performance • [20:02] - How marketers unknowingly waste money on tools • [24:41] - Why reporting delays and confusion happen • [28:15] - Programmatic buying, integrations, and workflow bottlenecks • [32:07] - The growing complexity of CTV and media buying teams • [36:42] - How to know your martech structure is broken • [41:10] - Conducting a martech audit step-by-step • [46:35] - Why businesses think they need more hires instead of better systems • [50:24] - Common mistakes small businesses make with marketing tools • [54:11] - Quick wins after auditing your martech stack • [57:48] - How long martech optimization projects take • [1:01:40] - The “doctor and physical therapy” analogy explained • [1:07:15] - Why fixing systems creates immediate relief • [1:11:06] - The importance of clarity, process, and operational health • [1:14:02] - Final thoughts on martech architecture and scaling smarter • [1:16:12] - Where to connect with Sanarr McLaughlin 👤 Meet Our Guest: Sanarr McLaughlin – Digital Marketing Strategist and Martech Operations Expert Sanarr McLaughlin is a digital marketing strategist and martech operations expert with over two decades of experience across programmatic advertising, CTV, social, audio, and digital media buying. Through her work with DigitalXMedia, she helps businesses audit, optimize, and streamline their marketing technology ecosystems to improve operational efficiency, campaign effectiveness, and business growth. 📎 Connect on LinkedIn: 💻 Meet The Team: Hélène Parker – Chief Programmatic Coach 🌐 heleneparker.com 🔗 LinkedIn: https://www.linkedin.com/in/helene-parker/ Manuela Cortes – Co-Host, Programmatic Digest en Español 🔗 LinkedIn: https://www.linkedin.com/in/manuela-cortes-/ 🎓 Learn Programmatic: For Individual Buyers: https://heleneparker.com/library Subscribe to the Newsletter: https://heleneparker.com/newsletter Be the first to find out about free programmatic training workshops: https://www.heleneparker.com/waitlist/ 📲 Follow Us: 🔗 LinkedIn: https://www.linkedin.com/company/programmatic-digest-podcast ▶️ YouTube: https://www.youtube.com/@programmaticdigest /episode/index/show/programmaticdigest/id/42309355

203. Are We Optimizing for Bots? Unpacking AI, CTR, and Ad Fraud with Dr. Fou 08/11/2026

203. Are We Optimizing for Bots? Unpacking AI, CTR, and Ad Fraud with Dr. Fou In this episode of the Programmatic Digest, Hélène Parker sits down with Dr. Augustine Fou, founder of Fou Analytics, to unpack the realities of ad fraud, attribution, AI, and programmatic optimization. Dr. Fou challenges some of the metrics and tools our industry has relied on for years, explaining how bots can manipulate signals like CTR and how algorithms can unintentionally optimize toward fraudulent inventory. The conversation also explores the limitations of traditional fraud detection, the importance of independent verification, and how traders can use more granular data, including placements and Seller IDs, to better understand where their budgets are actually going. At the heart of the conversation is a simple question: Are we optimizing for metrics, or are we optimizing for real business outcomes? Key Takeaways Question vanity metrics: High CTR and other engagement metrics don't always mean better campaign performance. AI is only as good as its signals: If algorithms optimize toward manipulated metrics, they can unintentionally send more budget toward fraudulent inventory. Look beyond standard fraud reports: Fraud percentages only reflect what verification technology is able to detect. Audit your placements: Regularly review where your ads are running and whether those environments make sense for your audience. Pay attention to Seller IDs: Seller-level data can provide another layer of transparency when evaluating programmatic supply. Consider independent verification: Post-bid data can help validate what actually happened after an impression was served. Quality matters more than volume: Fewer, higher-quality impressions reaching real humans can be more valuable than maximizing cheap reach. Keep the human in the loop: Automation can make traders more efficient, but critical thinking, QA, and active optimization remain essential. Optimize toward business outcomes: Ultimately, campaign success should connect back to real results, not just what looks good in a DSP report. About Us: We help historically excluded individuals break into programmatic media buying and land jobs they love. Through our Reach and Frequency® program, coaching, and community, we make learning programmatic clear, practical, and welcoming. Join once, stay learning forever. Past workshops, paid gems, and every new recording + resource added as we go. This library isn’t a one-time thing, it’s the Foull vault plus all Fouture trainings, recordings, and guides. Access it here: 🪶 Timestamps and Topics 00:00 | Introduction & Welcome 01:30 | From Chemical Engineering to Ad Tech 05:45 | The Beginning of Fou Analytics 08:00 | The View-Through Attribution Problem 12:30 | AI in Digital Advertising 15:15 | Can AI Optimization Amplify Fraud? 18:30 | The Challenges of AI Fraud Detection 22:30 | Where AI Can Help Traders 25:15 | Mobile App Fraud & Ad Quality 29:30 | Frequency Caps Need Human Context 34:45 | How Traders Can Audit Their Campaigns 39:00 | Domain Spoofing & Seller IDs 45:00 | What Happens When You Remove Bad Inventory? 48:00 | Georgia-Pacific Case Study 51:30 | Building a Healthier Programmatic Strategy 👤 Meet the Guests: Dr. Augustine Fou - FouAnalytics Dr. Augustine Fou is an ad tech expert and founder of Fou Analytics who brings a scientific, data-driven approach to digital advertising and ad fraud. With a PhD in chemical engineering and experience spanning McKinsey, American Express, IPG, and Omnicom, he has worked in digital advertising since its early days in the 1990s. Today, through Fou Analytics, he helps advertisers independently measure ad quality, identify fraud, and better understand where their digital media dollars are going. About FouAnalytics: Fou Analytics is an independent ad-quality and verification platform founded by Dr. Augustine Fou. Built around a deterministic, data-driven approach, the platform helps advertisers identify ad fraud, verify where their ads are actually running, and better understand the quality of the audiences their media dollars are reaching. Through post-bid verification, placement analysis, and Seller ID tracking, Fou Analytics gives advertisers greater transparency into their programmatic campaigns and helps them optimize toward real human audiences and business outcomes. 🎓 Learn Programmatic: For Individual Buyers: Subscribe to the Newsletter: Be the first to find out about free programmatic training workshops: /episode/index/show/programmaticdigest/id/42305785

202. Mastering Audience Optimization & DSP Transparency with Jenn Ha and Ed Hackney from Pearl Diver 08/04/2026

202. Mastering Audience Optimization & DSP Transparency with Jenn Ha and Ed Hackney from Pearl Diver In part two of this special episode of the Programmatic Digest podcast, host Hélène Parker welcomes back Ed and introduces Jenny, the Head of Customer Experience at Pearl Diver Building on the previous episode's focus on audience discovery, this conversation dives deeply into audience optimization and the critical role of true partnership in ad tech. Jenny and Ed share insights on the optimal times to introduce new audience segments, highlighting that the best time to test an adjacent audience is actually when current campaigns are already performing well They also discuss their "chameleon" approach to customer service, where data partners deeply embed themselves to support overwhelmed traders who are managing up to 100 campaigns The episode emphasizes the necessity of transparency between buyers and data providers, the realities of onboarding versus optimization timelines, and concludes with valuable career wisdom for programmatic professionals In this episode, we cover: From Discovery to Optimization: Transitioning from finding your audience to actively optimizing your programmatic campaigns. The "Chameleon" Approach to Client Services: How true ad-tech partners seamlessly embed themselves into your agency to support overwhelmed traders who are managing up to 100 campaigns. The Perfect Time to Test New Audiences: Why you shouldn't wait for a campaign to fail before exploring new segments, and why a winning campaign provides the perfect low-risk environment to test. Why DSP Transparency is Non-Negotiable: The importance of sharing your screen and DSP setup with data partners to prevent overlapping targeting (like double geo-filters) and restrictive parameters. Onboarding Speed vs. Optimization Patience: Breaking the misconception that setting up a new data partner takes months (it can take just 45 minutes!), while emphasizing the patience required for an audience to actually optimize. Career Wisdom for Ad-Tech Professionals: Ed and Jenny share the best career advice they've received, including the importance of "always be testing" and why you should "never want to be the smartest person in the room". About Us: We help historically excluded individuals break into programmatic media buying and land jobs they love. Through our Reach and Frequency® program, coaching, and community, we make learning programmatic clear, practical, and welcoming. Join once, stay learning forever. Past workshops, paid gems, and every new recording + resource added as we go. This library isn’t a one-time thing, it’s the full vault plus all future trainings, recordings, and guides. Access it here: 🪶 Timestamps and Topics Introduction & Guest Background: Welcoming Jenny and Ed Explaining Ad-Tech to Friends and Family The "Chameleon" Approach to Client Services Sales Pitches vs. True Partnerships The Best Time to Introduce New Audiences The Critical Need for DSP Transparency Screen-Sharing for Better Reporting Onboarding Speed vs. Optimization Time Final Career Wisdom 👤 Meet the Guests: Jenny Ha – Pearl Diver Jenny Ha is the Head of Customer Experience at Pearl Diver. With 10 years of prior experience in traditional advertising client services, she deeply understands the challenges of her agency clients Jenny leads a hands-on team that acts as a "chameleon," embedding directly into clients' daily operations to build audiences and even join sales callsShe champions human connection in a tech-driven era and guides her career by the philosophy that "you never want to be the smartest person in the room," prioritizing continuous learning and transparency. Connect with Jenny: Ed Hackney – Pearl Diver Spent 25 years in advertising, including time as a creative director and ECD for Digitas New Zealand. Fascinated by personalizing the customer journey at mass scale, he transitioned into the software and data side of ad tech to help build tools that empower agencies to discover better audience segmentation. Connect with Ed: About Pearl Diver Pearl Diver is an audience intelligence platform built for the agentic marketing era. It helps marketers discover high-intent audiences, uncover hidden buyer personas through Reality Clusters, and activate real-time audience segments directly in platforms like Meta, Google, TikTok, and leading DSPs. With its dedicated MCP connector, Pearl Diver also brings real-time audience insights into AI workflows, helping marketers make faster, smarter campaign decisions. 🎓 Learn Programmatic: For Individual Buyers: Subscribe to the Newsletter: Be the first to find out about free programmatic training workshops: /episode/index/show/programmaticdigest/id/42227820

201. Activating High-Intent Audiences with Ed Hackney and Trinity Lawry from Pearl Diver 07/28/2026

201. Activating High-Intent Audiences with Ed Hackney and Trinity Lawry from Pearl Diver Most advertisers focus on people who are ready to buy today. But what happens when that audience runs out? In this episode, I chat with Ed Hackney and Trinity Lawry from Pearl Diver about how to find high-intent audiences, why balancing every stage of the marketing funnel matters, and how AI is making audience discovery easier for media buyers. This podcast was made possible thanks to the incredible support from Pearl Diver. In This Episode Why focusing only on conversions can quickly exhaust your audience. How behavioral data helps identify where consumers are in their buying journey. How Pearl Diver's AI tool, Reality Clusters, helps uncover new audience opportunities using simple prompts. Why combining third-party data with your DSP's native audiences can improve performance. Why asking questions about your data and being transparent with your partners leads to better campaign results. This is like fishing in the same pond every day. If you never let new fish grow or explore new waters, eventually you'll stop catching anything. Remember: The best programmatic strategies balance today's performance with tomorrow's growth. About Us: We help historically excluded individuals break into programmatic media buying and land jobs they love. Through our Reach and Frequency® program, coaching, and community, we make learning programmatic clear, practical, and welcoming. Join once, stay learning forever. Past workshops, paid gems, and every new recording + resource added as we go. This library isn’t a one-time thing, it’s the full vault plus all future trainings, recordings, and guides. Access it here: 🪶 Timestamps and Topics Welcome and Guest Introductions Trinity and Ed's Career Journeys Identifying High-Intent Audiences and Data Providers The Full Marketing Funnel and Avoiding Audience Burnout Common Media Buying Mistakes and Democratizing Data with AI (Reality Clusters) Best Practices for Audience Activation and Blending Data Translating Data into Insights for Leadership Partner Transparency and the "Going to the Doctor" Analogy Words of Wisdom: Embracing Change and Trusting Your Gut / Closing Remarks 👤 Meet the Guests: Trinity Lawry – Pearl Diver Began her career in social media and digital agencies like DDB and Dentsu before transitioning to a global marketing team on the client side. She used this diverse background to help shape the vision for Pearl Diver, with a passion for democratizing data so that anyone can analyze audiences without needing a data scientist. Connect with Trinity: Ed Hackney – Pearl Diver Spent 25 years in advertising, including time as a creative director and ECD for Digitas New Zealand. Fascinated by personalizing the customer journey at mass scale, he transitioned into the software and data side of ad tech to help build tools that empower agencies to discover better audience segmentation. Connect with Ed: About Pearl Diver Pearl Diver is an audience intelligence platform built for the agentic marketing era. It helps marketers discover high-intent audiences, uncover hidden buyer personas through Reality Clusters, and activate real-time audience segments directly in platforms like Meta, Google, TikTok, and leading DSPs. With its dedicated MCP connector, Pearl Diver also brings real-time audience insights into AI workflows, helping marketers make faster, smarter campaign decisions. 🎓 Learn Programmatic: For Individual Buyers: Subscribe to the Newsletter: Be the first to find out about free programmatic training workshops: #programmatic #adtech /episode/index/show/programmaticdigest/id/42199250

200. Behind 200 Episodes: The Real Work, the Real Joy, and the Real Impact with Manuela Cortes and Hélène Parker 07/21/2026

200. Behind 200 Episodes: The Real Work, the Real Joy, and the Real Impact with Manuela Cortes and Hélène Parker Celebrating 200 Episodes: Community, Representation, and the Future of Programmatic Digest Reaching 200 episodes is more than a milestone. It's a celebration of the incredible community that has supported Programmatic Digest from day one. In this special episode, Hélène Parker and Manuela Cortez reflect on the journey that brought them here, the lessons they've learned along the way, and the vision they're building for the future. From expanding the podcast into Spanish to creating opportunities for more diverse voices in ad tech, this conversation is a reminder that meaningful change happens one conversation at a time. Whether you've been listening since Episode 1 or you're just discovering Programmatic Digest, thank you for being part of this community. In This Episode Why launching Spanish-language episodes has helped amplify voices across Latin America and made programmatic education more accessible. How podcasting has transformed our own careers by helping us become better listeners, stronger leaders, and lifelong students of the industry. Why representation isn't just a goal. It's a responsibility. We discuss our commitment to featuring more women and underrepresented professionals across every area of ad tech. The reality of producing an independent podcast, including the time, financial investment, and consistency required to reach 200 episodes. Why creating a safe space for honest conversations has always been at the heart of Programmatic Digest. What's ahead for the second half of the year, including meeting in person at Programmatic I/O New York, growing our Latin American community, and expanding new ways to connect with listeners. Key Takeaways Every conversation is an opportunity to learn something new. Representation creates opportunity and helps the next generation see what's possible. Community will always be more important than competition. Consistency isn't always easy, but it's what turns a vision into something lasting. The best ideas often come from people who simply have the courage to share their voice. Looking Ahead As we celebrate 200 episodes, we're just getting started. Our focus for the next chapter includes: Growing both our English and Spanish podcast communities. Building meaningful partnerships with sponsors who believe in education and representation. Creating more opportunities for in-person networking and learning. Continuing to spotlight the people and ideas shaping the future of programmatic advertising. Thank you to every guest, listener, sponsor, and community member who has been part of this journey. We couldn't have reached this milestone without you, and we're excited for what's next. Connect With Us 🎙️ Subscribe to Programmatic Digest wherever you listen to podcasts and on YouTube. 💼 Follow Hélène Parker and Manuela Cortez on LinkedIn for podcast updates, industry insights, and upcoming events. 🎧 Interested in being a guest or partnering with the podcast? We'd love to hear from you. Send us a message and join the conversation. Memorable Quote "Everybody has a voice. Everybody should have a podcast, in my opinion. The most important thing is asking yourself: How are we helping someone learn?"Hélène Parker 🧠 About Us: We help historically excluded individuals break into programmatic media buying and land jobs they love. Through our Reach and Frequency® program, coaching, and community, we make learning programmatic clear, practical, and welcoming. Join once, stay learning forever. Past workshops, paid gems, and every new recording + resource added as we go. This library isn’t a one-time thing, it’s the full vault plus all future trainings, recordings, and guides. Access it here: https://www.heleneparker.com/library ⏱ Timestamps: [00:00] – Welcome and Host Introductions [02:18] – The Impact of Spanish-Language Content [03:41] – Downloads and Audience Growth [04:47] – Career Evolution and Professional Impact [06:33] – Curation of Information in the AI Era [09:30] – Plans for Meeting at Programmatic IO [10:14] – The Struggle with Female Representation [13:17] – Uplifting Diverse and Minority Voices [15:58] – Meaningful Campaigns and Social Good in Ad Tech [17:28] – Professional Expression and Finding Your Calling [20:12] – The Financial Reality of Independent Podcasting [23:08] – Future Vision and Goals for H2 [25:01] – Closing and Call to Action 👤 Meet the Co-Hosts: Manuela Cortes – Programmatic | AdTech | Speaker | Programmatic Digest Podcast is a programmatic advertising professional with more than eight years of experience in digital media strategy, performance marketing, and AdTech. Based in Argentina, she is the Spanish-language co-host of the Programmatic Digest Podcast, where she amplifies voices from across Latin America and helps make programmatic education more accessible to a global audience. She is passionate about building community, advancing representation in AdTech, and empowering the next generation of programmatic professionals 📎 Connect on LinkedIn:Helene Parker – Programmatic Media Expert | DSP Whisperer | Corporate Training | Podcast Host | Speaker is a programmatic advertising sales leader, educator, and founder of Helene Parker Consulting LLC. With more than a decade of experience in digital advertising, she has helped agencies, brands, publishers, and technology partners grow through programmatic strategy, business development, and education. Hélène is the host of the Programmatic Digest Podcast, where she brings together industry leaders to share practical insights, elevate diverse voices, and make programmatic advertising more accessible for professionals around the world. 📎 Connect on LinkedIn: 🌐 heleneparker.com 🎓 Learn Programmatic: For Individual Buyers: https://heleneparker.com/library Subscribe to the Newsletter: https://heleneparker.com/newsletter Be the first to find out about free programmatic training workshops: https://www.heleneparker.com/waitlist/ 📲 Follow Us: 🔗 LinkedIn: https://www.linkedin.com/company/programmatic-digest-podcast ▶️ YouTube: https://www.youtube.com/@programmaticdigest /episode/index/show/programmaticdigest/id/42127660

198. Performance Advertising in Programmatic 07/14/2026

199. How To Be A Performance Marketer in Programmatic Media 07/14/2026

197. July Focus: WTF is Programmatic Performance Media 06/27/2026

196. AI Meets Programmatic: How Media Buyers Can Optimize with AI 05/22/2026

196. AI Meets Programmatic: How Media Buyers Can Optimize with AI In this episode of the Programmatic Digest, Hélène Parker and Assetou Kone dive into the evolving role of AI in programmatic advertising and campaign optimization. The conversation explores how media buyers and traders can use tools like ChatGPT and Claude to streamline workflows, analyze campaign data more efficiently, and uncover deeper optimization insights. Hélène opens the session by reframing optimization as more than simple “bid up, bid down” tactics. Instead, she explains how successful optimization requires hypothesis testing, strategic thinking, and understanding how DSP algorithms redistribute spend based on performance signals. Using practical examples, she demonstrates how removing underperforming inventory can improve overall campaign efficiency by reallocating budget toward higher-performing placements. Assetou walks through the fundamentals traders need before introducing AI into their workflows, emphasizing the importance of understanding campaign objectives across awareness, consideration, conversion, and loyalty stages. She explains how campaign goals directly influence which metrics traders should prioritize and optimize toward. The heart of the workshop focuses on prompt engineering and practical AI usage. Assetou demonstrates how traders can use AI to analyze site lists, identify inefficient domains, generate allow/block lists, surface top-performing inventory, and extract geo-level insights tied to real-world audience behavior. She also highlights how combining AI-generated insights with industry knowledge creates stronger strategic recommendations for clients. Throughout the discussion, Hélène and Assetou address common fears around AI and job security, explaining why traders who learn how to leverage AI tools will become more valuable — not less. They close by discussing the future of agentic AI within DSPs and how automation can help traders spend less time buried in spreadsheets and more time focusing on strategy and insight generation. 🧠 About Us: We help historically excluded individuals break into programmatic media buying and land jobs they love. Through our Reach and Frequency® program, coaching, and community, we make learning programmatic clear, practical, and welcoming. Our mission is simple: DSP access and education should be for everyone, not just a few. That’s why we teach new talent and support independent agencies and brands through my work at Infillion (MediaMath), helping more people access the MediaMath DSP. Join once, stay learning forever. Past workshops, paid gems, and every new recording + resource added as we go. This library isn’t a one-time thing, it’s the full vault plus all future trainings, recordings, and guides. Access it here: https://www.heleneparker.com/library ⏱ Timestamps: • [00:00] – Welcome and workshop introduction • [03:45] – Why optimization is more than bid adjustments • [08:20] – Thinking like a scientist in programmatic optimization • [13:10] – Understanding awareness, consideration, and conversion KPIs • [19:30] – Optimization workflows and prioritization strategies • [25:00] – Introduction to AI prompt engineering for traders • [31:40] – Using ChatGPT and Claude for campaign analysis • [38:15] – Building allow lists and exclusion lists with AI • [44:50] – Geo insights and audience intelligence using AI • [50:20] – AI, automation, and the future of programmatic trading • [56:00] – Final thoughts and Q&A 👤 Meet Our Guest: Assetou Kone – Programmatic Marketing Specialist and Consultant Assetou Kone is a programmatic marketing expert with experience across multiple industries, including pharmaceuticals, retail, gaming, finance, and e-commerce. Her expertise focuses on campaign optimization, data analytics, audience strategy, and helping brands use AI-powered workflows to improve media buying efficiency and performance. 📎 Connect on LinkedIn: https://www.linkedin.com/in/assetou-kone 💻 Meet The Team: Hélène Parker – Chief Programmatic Coach 🌐 heleneparker.com 🔗 LinkedIn: https://www.linkedin.com/in/helene-parker/ Manuela Cortes – Co-Host, Programmatic Digest en Español 🔗 LinkedIn: https://www.linkedin.com/in/manuela-cortes-/ 🎓 Learn Programmatic: For Individual Buyers: https://heleneparker.com/library Subscribe to the Newsletter: https://heleneparker.com/newsletter Be the first to find out about free programmatic training workshops: https://www.heleneparker.com/waitlist/ 📲 Follow Us: 🔗 LinkedIn: https://www.linkedin.com/company/programmatic-digest-podcast ▶️ YouTube: https://www.youtube.com/@programmaticdigest /episode/index/show/programmaticdigest/id/41393605

195. From Cookies to Context: Rethinking Targeting in Ad Tech 05/06/2026

195. From Cookies to Context: Rethinking Targeting in Ad Tech In this episode of the Programmatic Digest, Manuela Cortes sits down with Eric Tilbury, Head of Programmatic and Solutions Engineering at Anuvo, to discuss the evolution of ad tech and the industry's shift away from traditional identity-based targeting. With over 14 years in the space, Eric shares insights from his unique background working on both the supply side (monetization) and the buy side, explaining how balancing the needs of both publishers and advertisers has shaped his perspective on the ecosystem. The conversation highlights a major flaw in current programmatic practices: the over-reliance on fragmented user IDs, which Eric argues leads to low match rates and provides a massive "merry-go-round" for ad fraud. The heart of the discussion focuses on Anuvo’s proprietary solution, the Intent Key. Eric explains why they chose to move away from tracking IDs to instead focus on modeling content and intent in real-time. By using language-based signals and custom intent models, advertisers can reach relevant audiences without the latency or privacy concerns associated with the "cookieless boogeyman". Manuela and Eric also dive into the complexities of CTV and in-app advertising. Eric shares why targeting based on geo-relevance (zip codes) and content genres is often more accurate than using unstable IPs or IDs, which he notes are only present in about 30% of CTV inventory. He stresses the importance of Supply Path Optimization (SPO) to ensure buyers are reaching real human audiences in high-impact environments rather than wasting budget on "refrigerator ads". They close the conversation with a look toward an "agentic future," where AI agents facilitate deeper strategic decisions, and Eric underscores the necessity for buyers to actively optimize their data points to ensure programmatic remains an effective, high-value channel. 🧠 About Us: We help historically excluded individuals break into programmatic media buying and land jobs they love. Through our Reach and Frequency® program, coaching, and community, we make learning programmatic clear, practical, and welcoming. Our mission is simple: DSP access and education should be for everyone, not just a few. That’s why we teach new talent and support independent agencies and brands through my work at Infillion (MediaMath), helping more people access the MediaMath DSP. Join once, stay learning forever. Past workshops, paid gems, and every new recording + resource added as we go. This library isn’t a one-time thing, it’s the full vault plus all future trainings, recordings, and guides. Access it here: 👤 Meet Our Guest: Eric Tilbury – Head of Programmatic and Solutions Engineering at Anuvo 📎 Connect on LinkedIn: 💻 Meet The Team: Hélène Parker – Chief Programmatic Coach 🌐 🔗 : https://www.linkedin.com/in/helene-parker/ Manuela Cortes – Co-Host, Programmatic Digest en Español 🔗 : https://www.linkedin.com/in/manuela-cortes-/ 🎓 Learn Programmatic: For Individual Buyers: Subscribe to the Newsletter: Be the first to find out free programmatic training workshop: 📲 Follow Us: 🔗 LinkedIn: https://www.linkedin.com/company/programmatic-digest-podcast ▶️ YouTube: https://www.youtube.com/@programmaticdigest /episode/index/show/programmaticdigest/id/41176375

194. Resilience in Ad Tech: What Agency Life Teaches Every Programmatic Trader 03/18/2026

194. Resilience in Ad Tech: What Agency Life Teaches Every Programmatic Trader Sign up to our FREE workshop on March 31st: In this episode of Programmatic Digest, Hélène Parker sits down with Assetou Kone, programmatic expert and consultant, for a real conversation about resilience in programmatic advertising and agency life. Assetou shares her journey into ad tech, from studying political science and mass communication to discovering programmatic during a digital marketing bootcamp. What started as a curiosity about digital media quickly became a career built on solving complex marketing problems across multiple verticals, including political campaigns, retail, e-commerce, banking, and pharmaceutical brands. The conversation dives into the softer skills that often determine long-term success in programmatic, including active listening, observation, and understanding the internal structure of the organisations you work within. Assetou explains why knowing how a company operates and who influences decisions can dramatically improve how traders execute campaigns and support client goals. Hélène and Assetou also unpack the reality of agency work, including burnout, under-resourced teams, and the pressure traders face when managing dozens of campaigns at once. They discuss why deep work is essential for campaign optimisation, insights, and meaningful reporting, and why many agencies underestimate the time required to generate true strategic value from programmatic data. The episode also explores what resilience actually looks like for traders and buyers, from documenting your work and protecting yourself with clear communication to learning from campaign mistakes and using those lessons to grow stronger in the role. They close the conversation with thoughts on the future of AI in programmatic, highlighting how automation could relieve traders of repetitive tasks while allowing them to focus on insights, strategy, and deeper analysis. 🧠 About Us: We help historically excluded individuals break into programmatic media buying and land jobs they love. Through our Reach and Frequency® program, coaching, and community, we make learning programmatic clear, practical, and welcoming. Our mission is simple: DSP access and education should be for everyone, not just a few. That’s why we teach new talent and support independent agencies and brands through my work at Infillion (MediaMath), helping more people access the MediaMath DSP. Join once, stay learning forever. Past workshops, paid gems, and every new recording + resource added as we go. This library isn’t a one-time thing, it’s the full vault plus all future trainings, recordings, and guides.Access it here: ⏱ Timestamps: • [00:00] – Welcome and introduction to Assetou Kone • [04:20] – From political science to programmatic advertising • [09:15] – Why programmatic stood out during digital marketing training • [14:40] – The soft skills every trader needs: observation and active listening • [20:30] – Understanding organisational structure and client vision • [27:10] – Agency realities: burnout, campaign overload, and team structure • [35:20] – Deep work in programmatic: optimisation, insights, and reporting • [42:00] – Learning from mistakes and building trader resilience • [49:15] – Documentation, communication, and protecting your work • [54:30] – The future of AI in programmatic workflows SIGN UP TO OUR FREE WORKSHOP HERE: https://www.heleneparker.com/liveworkshop/ 👤 Meet Our Guest: Assetou Kone – Programmatic Marketing Specialist and Consultant Assetou Kone is a programmatic marketing expert with experience across multiple industries, including political campaigns, retail, finance, pharmaceuticals, and e-commerce. Her work focuses on campaign optimisation, data-driven insights, and helping brands deliver the right message to the right audience through programmatic media. 📎 Connect on LinkedIn: 💻 Meet The Team: Hélène Parker – Chief Programmatic Coach 🌐 🔗 : https://www.linkedin.com/in/helene-parker/ Manuela Cortes – Co-Host, Programmatic Digest en Español 🔗 : https://www.linkedin.com/in/manuela-cortes-/ 🎓 Learn Programmatic: For Individual Buyers: Subscribe to the Newsletter: Be the first to find out free programmatic training workshop: 📲 Follow Us: 🔗 LinkedIn: https://www.linkedin.com/company/programmatic-digest-podcast ▶️ YouTube: https://www.youtube.com/@programmaticdigest /episode/index/show/programmaticdigest/id/40517415

From Data to Insight: How Curation Drives Smarter Optimization 02/26/2026

193. Community, Confidence, and Career Growth in Programmatic, With Tiffany Wade 02/25/2026

193. Community, Confidence, and Career Growth in Programmatic, With Tiffany Wade In this episode of Programmatic Digest, Hélène sits down with Tiffany Wade, Media Director at Hunter Blue, for a grounded conversation on community building, mentorship, and leadership as a woman in programmatic and ad tech. Tiffany shares her path into media, from a psychology background and early career pivots to finding her footing through curiosity, asking better questions, and building relationships that opened doors. They talk about what it feels like to be “the only one” in the room, how to stay brave while navigating discomfort, and why finding your community matters, even if you have to build it or move toward it. The conversation also breaks down what mentorship really is, how to approach mentors with clarity, and why mentorship is a two-way exchange. Tiffany explains her servant-leadership approach to mentoring, how she helps mentees get self-aware about their goals, and why networks, resources, and honest feedback can accelerate growth. They close with encouragement for anyone feeling drained by work and life pressures, and Tiffany’s reminder to protect your peace by understanding what actually replenishes you, not what self-care is “supposed” to look like. 🧠 About Us: We help historically excluded individuals break into programmatic media buying and land jobs they love. Through our Reach and Frequency® program, coaching, and community, we make learning programmatic clear, practical, and welcoming. Our mission is simple: DSP access and education should be for everyone, not just a few. That’s why we teach new talent and support independent agencies and brands through my work at Infillion (MediaMath), helping more people access the MediaMath DSP. Join once, stay learning forever. Past workshops, paid gems, and every new recording + resource added as we go. This library isn’t a one-time thing, it’s the full vault plus all future trainings, recordings, and guides. Access it here: ⏱ Timestamps: • [00:00] – Welcome and why Tiffany’s story matters right now • [04:30] – From “future lawyer” to psychology to media • [10:45] – Breaking into marketing, early career fear, and learning on the job • [16:20] – Curiosity + intention: the career growth combo • [22:10] – Being the only one in the room, and choosing bravery • [28:40] – Mentorship that changes careers, how it starts and how it grows • [36:10] – Paying it forward: mentoring 35+ professionals, what she learned back • [43:50] – What makes a good mentor, and how to pick one for your goals • [50:30] – Communities to join: NAMIC, She Runs It, and more • [57:40] – Protecting your peace, staying grounded, and remembering your why 👤 Meet Our Guest: Tiffany Wade – Media Director at Hunter Blue 📎 Connect on LinkedIn: https://www.linkedin.com/in/tiffany-wade/ 💻 Meet The Team: Hélène Parker – Chief Programmatic Coach 🌐 🔗 : https://www.linkedin.com/in/helene-parker/ Manuela Cortes – Co-Host, Programmatic Digest en Español 🔗 : https://www.linkedin.com/in/manuela-cortes-/ 🎓 Learn Programmatic: For Individual Buyers: https://heleneparker.com/library Subscribe to the Newsletter: https://heleneparker.com/newsletter Be the first to find out free programmatic training workshop: 📲 Follow Us: 🔗 LinkedIn: https://www.linkedin.com/company/programmatic-digest-podcast ▶️ YouTube: #ProgrammaticAdvertising #AdTechCareers #Mentorship #WomenInAdTech #Leadership /episode/index/show/programmaticdigest/id/40226865

CTR vs Conversions Real Performance Examples 02/25/2026

192. Follow the Eyeballs: Integrated Media Planning + AI for programmatic Traders with Dominique Robinson 02/12/2026

192. Follow the Eyeballs: Integrated Media Planning + AI for programmatic Traders with Dominique Robinson In this episode of Programmatic Digest, Hélène sits down with Dominique Robinson, an integrated media planner at Luquire, for an insightful conversation on how media planning is evolving in today’s programmatic-first world. Dominique shares his personal journey into advertising, from early inspiration through marketing and design to building integrated media strategies that blend traditional channels like broadcast with digital and programmatic media across streaming, social, and online platforms. Together, they break down what “integrated media planning” really looks like inside an agency — including how teams collaborate across departments, develop strategic client briefs, define audiences, and build media plans that align with both business goals and consumer behavior. Dominique also explains how tools like Resonate help planners create detailed audience profiles and uncover where target consumers are most engaged — supporting the philosophy of truly “following the eyeballs” across channels. The episode wraps with a thoughtful discussion on the role of AI in advertising, how teams are using tools like ChatGPT for idea generation and validation, and why human expertise and foundational planning skills remain critical as the industry shifts toward automation. ✨ And don’t miss the YouTube vodcast version of this episode, where Hélène shares a live demo of the agentic DSP technology mentioned in the conversation — showing what the future of AI-powered media buying could look like in practice. 🧠 About Us: We help historically excluded individuals break into programmatic media buying and land jobs they love. Through our Reach and Frequency® program, coaching, and community, we make learning programmatic clear, practical, and welcoming. Our mission is simple: DSP access and education should be for everyone, not just a few. That’s why we teach new talent and support independent agencies and brands through my work at Infillion (MediaMath), helping more people . Join once, stay learning forever. Past workshops, paid gems, and every new recording + resource added as we go. This library isn’t a one-time thing — it’s the full vault plus all future trainings, recordings, and guides. Access it here: ⏱ Timestamps: • [00:00] – Guest introduction and career origins. • [07:45] – Defining integrated media planning and channel management. • [11:50] – The strategy mindset: Case study on travel and tourism goals. • [19:40] – Audience research using the Resonate tool. • [25:35] – The "full-frontal" approach to planning and reporting. • [36:20] – Leveraging AI and ChatGPT for plan validation. • [43:00] – Agentic AI with the Infillion platform and streamlining the trader workflow. • [47:15] – The impact of AI on junior talent and fundamental knowledge. • [53:10] – Closing wisdom: "You are your greatest resource". 👤 Meet Our Guest: Dominique Robinson – Integrated Media Supervisor at Luquire 📎 Connect on LinkedIn: 💻 Meet The Team: Hélène Parker – Chief Programmatic Coach 🌐 🔗 Manuela Cortes – Co-Host, Programmatic Digest en Español 🔗 🎓 Learn Programmatic: For Individual Buyers: library Subscribe to the Newsletter: Be the first to find out free programmatic training workshop: https://www.heleneparker.com/waitlist/ 📲 Follow Us: 🔗 LinkedIn ▶️ YouTube /episode/index/show/programmaticdigest/id/40086330

191. Agency Life Unfiltered 02/04/2026

191. Agency Life Unfiltered 🎧 Summary: In this episode of the Programmatic Digest, Hélène sits down with Alexa Fulmer, a seasoned programmatic buyer and advocate for inclusion, to discuss what it’s really like navigating agency life as a gay woman of colour. From microaggressions and being the only person of colour in the room to building confidence and community, Alexa shares her story with vulnerability, insight, and strength. They unpack how authenticity in the workplace often comes at a cost, the emotional labour tied to identity, and why representation matters—especially in leadership. Alexa also reflects on her early career decisions, the pressure to conform, and how she now leads with empathy and purpose. This episode is a must-listen for anyone passionate about inclusion, equity, or simply trying to show up fully in their career. 🧠 About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Executive Membership – For mid- to senior-level programmatic pros seeking ongoing growth Accelerator Program – 6-week intensive training with live coaching Self-Paced Course – Learn at your own speed ⏱ Timestamps: (00:00) – Welcome & how Hélène and Alexa connected (02:17) – Alexa’s path from hospitality to programmatic media (06:28) – Publicis, programmatic vs. digital, and career pivots (09:15) – Diversity at big vs. small agencies in the US & UK (13:02) – Launching (and losing) a DEI newsletter (17:35) – Microaggressions: “Can I touch your hair?” moments (22:41) – Hélène’s story on being erased in client meetings (27:15) – Allyship, proximity, and true support (30:55) – Communities to join: Our Third Place, TWIP, Sisters in Sales (35:10) – Authenticity in corporate culture: what it costs (40:27) – Advice to early career professionals: “Feel the fear and do it anyway” 👤 Meet Our Guest: Alexa Fulmer – Programmatic Buyer & Inclusion Advocate 📎 💻 Meet The Team: Hélène Parker – Chief Programmatic Coach 🌐 🔗 Manuela Cortes – Co-Host, Programmatic Digest en Español 🔗 🎓 Learn Programmatic: For Teams: For Individual Buyers: library Subscribe to the Newsletter: /episode/index/show/programmaticdigest/id/39995130

Curation 101 in less than 3 mins 02/03/2026

190. 2025 Recap, 2026 Roadmap: AI, Privacy, CTV, RMNs, and Supply Quality 01/08/2026

190. 2025 Recap, 2026 Roadmap: AI, Privacy, CTV, RMNs, and Supply Quality Find YouTube link to watch here: Shownotes Welcome to the first Programmatic Digest episode of 2026 with Ellen Parker and Manuela Cortez. This is a quick check-in, plus a trader-friendly breakdown of the biggest 2025 shifts and what to watch in 2026. We cover five trends from 2025 (AI everywhere, privacy and cookieless reality, CTV growth, RMNs going more programmatic, and supply quality/transparency). Then we close with three 2026 predictions: curation becoming “default infrastructure,” AI as a co-pilot (not autopilot), and multi-identity strategies becoming standard. This episode also includes the 2026 community focus: subscribe to YouTube + the newsletter, confirm your subscription, and reach out if you want to contribute (writing, audio, or guest spots). Here’s What You’ll Learn What “AI everywhere” means for traders: less manual tuning, more strategy and interpretation Why privacy-first is still a day-to-day skill, even if cookies hang around longer than expected Why CTV is no longer “experimental” and how measurement expectations are changing Why more RMNs going programmatic changes how you think about signals and audiences What “supply quality + transparency” should actually include (fees, paths, reporting depth) 2026 prediction: curation becomes the baseline (SSP curation vs curation houses vs curation desks) 2026 prediction: AI moves from rules-based automation to agent-style workflows (co-pilot mindset) Why you still need foundations first (know how to do it manually before you let AI help) Subscribe to the Programmatic Digest Podcast on your favorite platform (including Spotify) Subscribe to the Programmatic Digest YouTube channel: Join the newsletter and confirm your subscription: Access the Programmatic Training here: No String Attached - MediaMath DSP (including Agent AI Connector): Timestamps • 00:00 – Intro: Welcome to the first Programmatic Digest of 2026. • 01:15 – Channel Updates: YouTube growth and the importance of the weekly newsletter. • 03:30 – Hands-on Support: Tips, hacks, and activation-focused support in the newsletter. • 05:45 – Calling for Contributors: Opportunities to host, write, and build industry authority. • 08:20 – The Programmatic Training Library: Combining six years of workshops and courses. • 11:00 – Micro-Workshops: Real-world DSP setup support and "programmatic ninja" coaching. • 13:15 – 2025 Trend #1: AI Everywhere—Automated bidding, optimization, and predictive modeling. • 16:00 – AI for Productivity: Using tools like ChatGPT to simplify industry jargon and workflows. • 19:45 – 2025 Trend #2: Privacy-First & Cookieless—The multiple identity approach. • 22:10 – 2025 Trend #3: CTV and Audio—Moving from experimental to action-driven channels. • 25:30 – 2025 Trend #4: Retail Media Networks (RMN)—New players like Loves Media and Go Puff. • 28:45 – The Value of Diversification: How audience insights drive revenue for traders. • 31:15 – 2025 Trend #5: Supply Quality & Transparency—Demanding log-level data and fee clarity. • 34:00 – 2026 Prediction #1: Curation as Default—SSP curation, Curation Houses, and Desks. • 38:15 – 2026 Prediction #2: AI as Co-Pilot—Moving from "automated" to "agentic" intelligence. • 41:30 – Media Math Agent Connector: Managing campaigns via AI prompts without UI clicks. • 45:00 – The "Rice Cooker" Analogy: Why you must understand manual foundations before using AI. • 48:15 – Advanced Reporting: Tying campaign data to real-world consumer behavior and brand impact. • 51:45 – 2026 Prediction #3: Dual Identity Strategies—Using the Media Math X Graph. • 54:30 – Under the Hood: Investigating "proprietary" tech and demanding the "Carfax" for AdTech. • 57:00 – Final Takeaways: "Grace over Guilt" and putting your 2026 plans into action. • 1:00:15 – Closing Encouragement: Mental and spiritual health for the year ahead Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.heleneparker.com/ Manuela Cortes - Co-Host Programmatic Digest In Espanol: Learn Programmatic As a TEAM: As a Programmatic Ninja: Programmatic Coaching Newsletter: Programmatic Digest Looking for programmatic training/coaching? Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. Sign up to this FREE workshop: YouTube Keywords programmatic advertising, The Trade Desk, TTD update, OpenPath, SSP, reseller definition, IAB, transaction ID, TxnID, header bidding, prebid, SPO, DPO, supply path optimization, demand path optimization, PMP, curation, publisher ad stack, viewability, ad density, ad quality, InfoLinks, Magnite, AppNexus, Gamera, Programmatic Digest Podcast, Hélène Parker /episode/index/show/programmaticdigest/id/39635685

189. How To Turn Curated Audience Into Insights with GDB 11/11/2025

189. How To Turn Curated Audience Into Insights with GDB Preview of the Sell-Side Foundations for Traders workshop sponsored by ! Sign up to this FREE workshop: Summary: A fast, practical deep dive into how GDB redefined programmatic curation from their early roots as a DSP to becoming an SSP focused on “Curation as a Service.” John Dittar and Felipe share how refining supply paths, removing low-quality inventory, and layering intelligence into deals leads to cleaner, smarter buying. They explain how curation powers stronger brand safety, reduces pre-fraud exposure, and replaces guesswork with predictable, high-performing inventory. This conversation moves beyond CTRs and surface metrics to show how curated deals create meaningful engagement, improved conversions, and simpler workflows for traders. Here’s What You’ll Learn Curation as a Service, explained: how GDB cleans, classifies, and enhances every impression in real time. DSP to SSP evolution: why GDB shifted its focus to smarter supply and what that means for buyers. Beyond CTR: how removing low-quality inventory leads to real engagement and conversion gains. Operational simplicity: how curated deals reduce manual work while improving transparency and brand safety. Trader takeaways: how to use curation and clean supply paths to optimize faster, layer insights into DSP workflows, and focus on performance that actually matters. Sign up to this FREE workshop: About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Programmatic Training & Coaching: Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up: Self-Paced Course: Learn at your own speed with full content access. Enroll Here: Timestamps 00:00 – Intro & welcome of GDB sponsors of the Sell-side foundations for traders workshop 06:13 – Curation explained: beyond the buzzword 07:35 – CTR vs. Conversions: real performance examples 13:37 – From data to insight: how curation drives smarter optimization 18:21 – Efficiency and scale: working with the right curation partner 20:48 – Collaboration, trust, and better partnerships 23:16 – Final takeaways: the “Refuse to Lose” mindset Meet Our Guests: GDB: John deTar: Felipe Matheus Ramos: Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.heleneparker.com/ Manuela Cortes - Co-Host Programmatic Digest In Espanol: Learn Programmatic As a TEAM: As a Programmatic Ninja: Programmatic Coaching Newsletter: Programmatic Digest Looking for programmatic training/coaching? Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. Sign up to this FREE workshop: /episode/index/show/programmaticdigest/id/38988450

188. Past the Hype: How to Buy Smarter After TTD’s Reseller Update 10/30/2025

188. Past the Hype: How to Buy Smarter After TTD’s Reseller Update A fast, practical deep dive into The Trade Desk’s move to label all SSPs as “resellers” — what that label actually means, why it has a bad rap, and where it’s fair vs. misleading. Gareth breaks down value-add resellers (e.g., unique widgets/placements) vs. pure pass-through reselling, explains OpenPath in plain English, and demystifies the Transaction ID debate: what it is, why TTD wants it, and how it impacts buy-side efficiency and supply transparency. We wrap with actionable steps for traders — how to pressure-test paths, when to go direct with publishers/PMPs, and how to optimize beyond a basic domain list. Here’s What You’ll Learn Reseller ≠ automatically bad: the original IAB intent vs. today’s nuanced reality. OpenPath vs. exchanges: what “direct to publisher” actually changes (and what it doesn’t). Transaction ID, explained simply: one auction ➝ one ID ➝ fewer dupes and smarter SPO. How to buy smarter right now: talk to publishers, ask for goal-specific PMPs, and evaluate placements/experiences — not just domains. Buyer playbook upgrades: site list ➝ supply-path & placement-level decisions; pair KPI outcomes with quality signals (viewability, density, layout). Sign up to this FREE workshop: About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Programmatic Training & Coaching: Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts. Join Here: Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up: Self-Paced Course: Learn at your own speed with full content access. Enroll Here: Timestamps 00:00 – Intro & why this special episode 02:05 – Gareth’s background (AppNexus ➝ RTK ➝ Magnite ➝ Gamera) 07:45 – “Reseller” 101: what the IAB meant vs. how it’s used today 12:30 – Value-add resellers & unique placements (widgets, comments, InfoLinks) 18:20 – Why TTD labeled SSPs as resellers; how OpenPath fits 23:40 – Optics, trust, and buyer confusion: are we only supposed to buy OpenPath? 28:15 – Transaction ID in plain English + why it matters for SPO 34:50 – What changes for traders day-to-day (and what doesn’t) 39:25 – Practical playbook: talk to publishers, ask for KPI-aligned PMPs 44:10 – Gamera’s approach to real-time, on-page quality signals 49:00 – Final takeaways & where buyers should focus next 52:30 – How to reach Gareth (site & LinkedIn) Meet Our Guest: Gareth Glaser – CEO of Gamera Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.heleneparker.com/ Manuela Cortes - Co-Host Programmatic Digest In Espanol: Learn Programmatic As a TEAM: As a Programmatic Ninja: Programmatic Coaching Newsletter: Programmatic Digest Looking for programmatic training/coaching? Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. Sign up to this FREE workshop: /episode/index/show/programmaticdigest/id/38844495

187. What Traders/Buyers Should Know About Publisher’s Ad Stack Relating To SPO with Jana Meron 10/17/2025

187. What Traders/Buyers Should Know About Publisher’s Ad Stack Relating To SPO with Jana Meron In this episode of the Programmatic Digest, host Helene Parker sits down with Jana Meron, programmatic veteran and sell-side expert, for a deep dive into how the buy side and sell side can finally bridge the gap. This episode serves as a preview of their upcoming joint workshop — The Sell-Side Programmatic Foundation for Buyers — designed to help traders, buyers, and ad ops professionals better understand how publishers, SSPs, and ad tech integrations actually work. Jana shares her fascinating career journey, from early media buying days to leading programmatic and data operations at Business Insider and The Washington Post. She brings her insider perspective on what really happens behind the publisher ad stack, the complexity of SSP integrations, and how demand path optimization (DPO) mirrors the buy-side’s supply path optimization (SPO). Together, Helene and Jana explore: The disconnect between buy-side traders and sell-side ops teams How publisher ad stacks function behind the scenes The real meaning of SPO vs. DPO What “wrappers,” “pre-bid,” and “open bidding” actually mean in practice Why traders should collaborate directly with publishers (not just SSPs) How building relationships with publishers strengthens campaign results Why understanding the sell side helps buyers optimize smarter Whether you’re a buyer, trader, or publisher, this conversation will transform how you see the other side of the programmatic equation — and why it’s time to build more collaboration, transparency, and trust across the ecosystem. Sign up to this FREE workshop: About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Programmatic Training & Coaching: Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts. Join Here: Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up: Self-Paced Course: Learn at your own speed with full content access. Enroll Here: Timestamps 00:00 – Welcome & Guest Intro 03:14 – Jana’s Career Journey: From Media Buyer to Programmatic Leader 08:33 – How the Sell-Side Ad Stack Actually Works 13:22 – SPO vs. DPO: What’s the Difference? 19:45 – What Buyers Need to Know About Publisher Integrations 25:08 – How Traders Can Communicate Directly with Publishers 30:41 – Building the Bridge Between Supply & Demand 36:28 – Why Collaboration and Education Are the Future of Ad Tech 40:55 – Workshop Preview: The Sell-Side Programmatic Foundation for Buyers 45:12 – Closing Thoughts & Sponsor Shoutout Meet Our Guest: Jana Meron – Programmatic & Data Consultant, Former VP at The Washington Post Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.heleneparker.com/ Manuela Cortes - Co-Host Programmatic Digest In Espanol: Learn Programmatic As a TEAM: As a Programmatic Ninja: Programmatic Coaching Newsletter: Programmatic Digest Looking for programmatic training/coaching? Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. Sign up to this FREE workshop: /episode/index/show/programmaticdigest/id/38617800

186. Why More DSPs ≠ More Reach: Programmatic Deep Dive with Gary Guarnaccia & Ryan Verklin 10/08/2025

186. Why More DSPs ≠ More Reach: Programmatic Deep Dive with Gary Guarnaccia & Ryan Verklin In this episode of the Programmatic Digest, host Ellen Parker welcomes two of LinkedIn’s most active programmatic voices: Gary Guarnaccia and Ryan Verklin. Together, they dive into the realities of in-housing, retail media, DSP strategy, and the ongoing shifts in supply path optimization (SPO). Ryan shares his journey from agency life to in-house at Bayer, where he helped lead the transition to hands-on programmatic buying before moving into retail media. Gary reflects on his role supporting Bayer’s in-house teams through ad tech partnerships, ensuring programmatic and retail investments drive real business outcomes. We dig into hot-button industry debates, including: In-house vs. agency vs. retail media networks – how traders’ roles are evolving. DSP strategy – why more DSPs don’t automatically mean more reach. Retail media networks – the difference between on-site and off-site, and how CPG brands leverage retailer data for incremental reach. Amazon DSP – is it really positioned to replace other omni-channel platforms? Traders’ perspective – why user-friendly DSPs, efficient reporting, and reduced friction are critical to long-term success. SPO and transparency – reacting to Index Exchange’s announcement and The Trade Desk’s move to categorize SSPs as resellers. The conversation highlights a recurring theme: programmatic traders need more love. Empowering the hands-on-keyboard teams with better tools, education, and collaboration leads to stronger business results—and less burnout. If you’re a programmatic trader, strategist, or leader navigating the complexities of DSPs, SSPs, and retail media, this episode is packed with insights and candid perspectives you won’t want to miss. Additional resource: About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Programmatic Training & Coaching: Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts. Join Here: Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up: Self-Paced Course: Learn at your own speed with full content access. Enroll Here: Timestamps 00:00 – Welcome & Guest Introductions 03:11 – From Agency to In-House: Ryan & Gary’s Journeys 08:35 – The Rise of Retail Media at Bayer 14:20 – DSP Strategy: Why More Doesn’t Always Mean Better Reach 20:02 – Retail Media Networks: On-Site vs. Off-Site Explained 26:41 – Amazon DSP: Threat or Opportunity? 33:17 – Why Traders Deserve More Love in Ad Tech 40:05 – Reporting, AI, and Reducing Friction for Traders 46:28 – SPO Debate: Resellers, Transparency & Control 53:19 – Final Thoughts & Industry Takeaways Meet Our Guest: Gary Guarnaccia – Ad Tech Partnerships, Bayer Ryan Verklin – Retail Media Lead, Bayer Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.heleneparker.com/ Manuela Cortes - Co-Host Programmatic Digest In Espanol: Learn Programmatic As a TEAM: As a Programmatic Ninja: Programmatic Coaching Newsletter: Programmatic Digest Looking for programmatic training/coaching? Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. Join our next workshop by signing up to our waitlist below: /episode/index/show/programmaticdigest/id/38511140

185. From Brand to Demand: B2B Programmatic with Rosey Sutton 09/17/2025

185. From Brand to Demand: B2B Programmatic with Rosey Sutton In this episode of the Programmatic Digest, host Helene Parker welcomes Rosey Sutton, Head of Programmatic at Leadswell, for a deep dive into the world of B2B programmatic advertising. Rosey shares her journey from traditional broadcast buying to programmatic leadership, offering practical insights into brand-to-demand strategy, content syndication, and how to connect brand awareness with demand generation for better results. We explore the importance of aligning creative messaging with funnel stages, why programmatic often serves as the accelerator in B2B, and how intent data can transform targeting strategies. Rosey also breaks down common mistakes marketers make when siloing brand and demand teams—and how to build campaigns that nurture leads and maximize conversions. Finally, we discuss the role of AI in programmatic, how marketers can use it responsibly to turn data into insights, and why storytelling is still at the heart of every great campaign. If you’ve ever wondered how to truly connect the dots in B2B programmatic, this episode is packed with clarity and actionable takeaways. About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Programmatic Training & Coaching: Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts. Join Here: Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up: Self-Paced Course: Learn at your own speed with full content access. Enroll Here: Timestamps 00:00 – Welcome & Guest Intro 02:14 – Rosey’s Career Journey: From Broadcast to Programmatic 05:02 – What Brand-to-Demand Really Means in B2B 09:28 – Content Syndication Explained 15:10 – Why Programmatic Accelerates the Funnel 18:47 – The Role of Intent Data in Campaigns 23:19 – Aligning Creative Messaging With the Funnel 28:44 – Using Analytics & GA4 to Tell a Better Story 34:26 – AI as a Tool for Insights & Optimization 41:57 – Rosey’s Words of Wisdom for Programmatic Marketers Meet Our Guest: Rosey Sutton, LeadSwell Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.heleneparker.com/ Manuela Cortes - Co-Host Programmatic Digest In Espanol: Learn Programmatic As a TEAM: As a Programmatic Ninja: Programmatic Coaching Newsletter: Programmatic Digest Looking for programmatic training/coaching? Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. Join our next workshop by signing up to our waitlist below: /episode/index/show/programmaticdigest/id/38243660

184. AI, Attribution & Attention: Insights from IAB’s Angelina Eng | Programmatic Digest Podcast 09/10/2025

184. AI, Attribution & Attention: Insights from IAB’s Angelina Eng | Programmatic Digest Podcast In this episode of the Programmatic Digest, host Manuela Cortes sits down with Angelina Eng, Vice President at IAB, to unpack the evolving world of measurement, attribution, and attention in digital advertising. Angelina shares her deep expertise in helping reduce friction across the ad tech ecosystem and establishing industry best practices through IAB’s Measurement, Addressability, and Data Center. She breaks down the misconceptions around last-touch attribution, the importance of assisted attribution, and how weighting ad formats can better reflect their role in the funnel. We also explore the challenges and opportunities in publisher–buyer collaboration, the adoption of conversion API standards, and why standard taxonomies are critical for interoperability. Angelina offers practical steps for media buyers and publishers looking to elevate transparency, data harmonization, and campaign effectiveness. The conversation also dives into the future of attention metrics, how they’re being defined and measured, and whether they can become a standard KPI. Finally, Angelina shares her thoughts on how AI is reshaping the ad tech stack—from operations to optimization—while emphasizing the need for compliance, minimizing bias, and balancing human oversight. Plus, we get to know Angelina beyond her work, including her love for the outdoors, salsa dancing, and family life. If you’ve ever struggled with attribution models, measurement frameworks, or attention debates, this episode is packed with clarity and forward-looking insights. About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Programmatic Training & Coaching: Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts. Join Here: Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up: Self-Paced Course: Learn at your own speed with full content access. Enroll Here: Timestamps 00:00 – Welcome & Guest Intro 01:43 – Attribution Misconceptions Explained 05:26 – Assisted Attribution & Weighted Assets 08:26 – Conversion APIs & Publisher Collaboration 11:12 – Attention Metrics: Hype vs Reality 18:26 – Standardization & IAB’s Role in Data Alignment 26:05 – How AI is Reshaping Ad Tech 30:53 – Fun Facts with Angelina Eng Meet Our Guest: Angelina Eng, IAB Meet The Team: Hélène Parker - Chief Programmatic Coach Manuela Cortes - Co-Host Programmatic Digest In Espanol: Learn Programmatic As a TEAM: https://www.heleneparker.com/workshop/ As a Programmatic Ninja: https://www.heleneparker.com/course/ Programmatic Coaching Newsletter: https://www.heleneparker.com/newsletter/ Programmatic Digest Looking for programmatic training/coaching? Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. Join our next workshop by signing up to our waitlist below: /episode/index/show/programmaticdigest/id/38151755

183. Curate the Path: How DPO + AI Boost Publisher Yield with Petri Kokkonen from Relevant Digital 08/28/2025

182. How LATAM is Reimagining CTV with Alberto Grande from EXTE– Live Episode from Cannes Lions 2025 08/01/2025

182. How LATAM is Reimagining CTV with Alberto Grande from EXTE– Live Episode from Cannes Lions 2025 In this special Cannes Lions edition of the Programmatic Digest Podcast (Español), host Manuela Cortes sits down with Alberto Grande, Regional Lead at EXTE, to explore the evolving media landscape in Latin America. Alberto shares how his team built a creative-first programmatic powerhouse from scratch, the growing impact of Connected TV (CTV) across LATAM, and how partnerships like LG are redefining attention metrics. They also dive into market-specific buying behavior, cultural preferences in ad formats, and the challenge of measuring outcomes beyond CTR. If you're curious about how CTV is scaling in LATAM—and what global marketers can learn from it—this episode is packed with insight. 🎙 ESPAÑOL 182. Cómo LATAM Está Redefiniendo el CTV con Alberto Grande – Episodio en Vivo desde Cannes Lions 2025 En este episodio especial desde Cannes Lions 2025, la conductora Manuela Cortes conversa con Alberto Grande, líder regional en EXTE, sobre la transformación del ecosistema de medios en Latinoamérica. Hablamos del auge del CTV (televisión conectada), la importancia de formatos llamativos y creativos, y cómo las alianzas estratégicas —como con LG— están cambiando la forma en que medimos la atención y el rendimiento. También exploramos las particularidades culturales del mercado, los retos de la compra programática, y cómo LATAM está marcando tendencia en creatividad y segmentación. Una charla clave para quienes quieran entender el presente y futuro del programmatic en la región. Timestamps: (00:00) – Bienvenida desde Cannes Lions con Manuela (00:10) – Introducción de Alberto y su trayectoria profesional (01:06) – Cómo se construyó la operación de X en LATAM desde cero (03:02) – Inversión, expansión global y transformación del portafolio (04:10) – El rol clave de la creatividad y la evolución del producto (06:12) – Diferenciación y valor agregado más allá del precio (07:26) – Alianza con LG: formatos premium en CTV (08:25) – Atención, medición y evolución de las métricas (10:28) – La madurez del mercado y el auge del CTV post-2020 (12:04) – Errores del pasado y cómo educar al mercado sobre CTV (14:13) – Formatos interactivos y la posibilidad de medir performance (15:19) – ¿Venta directa o programática? Perspectiva estratégica (16:26) – Segmentación geográfica avanzada y medición de alcance (17:48) – Expectativas sobre Cannes Lions como plataforma de negocio (20:07) – Reflexión final y cómo preparar un buen año desde Cannes Invitade del Episodio: Alberto Grande – Responsable Regional en X, LATAM Conduce: Manuela Cortes – Co-host de Programmatic Digest en Español Aprende Programmatic con Nosotres: 🧠 Talleres para Equipos: 📚 Curso para Ninjas: 📰 Newsletter: Síguenos: /episode/index/show/programmaticdigest/id/37631630

181. How Programmatic Buyers Think About UGC with Andrew Super from Nextdoor - Live Episode from Cannes Lions 2025 07/23/2025

180. From History Major to MadTech Leader: Heather Macaulay on Tech Stack Clarity, Connectivity, and Career Advice 07/16/2025

180. From History Major to MadTech Leader: Heather Macaulay on Tech Stack Clarity, Connectivity, and Career Advice In this episode of the Programmatic Digest, we sit down with Heather Macaulay, President of MadTech, an AdTech consultancy transforming how teams approach data, integrations, and strategy. Heather shares her unexpected journey into ad tech—from Newbury Street project management to Pubmatic to founding MadTech—and the lessons she’s picked up along the way. We dive into what it really means to have a strong, scalable tech stack, the common mistakes advertisers make when choosing tools, and why platform connectivity is now mission-critical. Heather also breaks down how MadConnect, MadTech’s integration engine, is solving industry-wide challenges around data orchestration and interoperability. We also talk about early career growth, preparedness as a power move, and the importance of being a lifelong student. Plus, Heather shares how AI is shaping her workflow and offers tactical advice for making the most of tools like ChatGPT. If you're in your first few years in the industry—or managing a team that is—this episode is gold. About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Programmatic Training & Coaching: Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Self-Paced Course: Learn at your own speed with full content access. Timestamps: (00:00) - Welcome & Guest Intro (01:49) - Heather’s Origin Story: From Literature to Ad Tech (04:28) - Events, Community, and Female-Forward Activations (06:28) - What MadTech Does: Product + Data Consultancy (07:26) - Solving Integration Challenges with MadConnect (08:55) - Advice for Newbies: Be Curious, Prepared & Over-Invest (11:47) - Tech Stack Talk: Common Gaps and Evaluation Strategy (15:18) - API Gaps & the Cost of Poor Connectivity (17:31) - Real-World Examples: Activating Audiences with MadConnect (20:35) - Emerging Trend: AI in Strategy, Sales & Workflow (25:03) - How to Use AI as a Junior Team Member (27:27) - Heather’s Tips for Prompting, Positioning & Product Copy (30:27) - Final Thoughts & Where to Connect Meet Our Guest: Heather Macaulay – President, MadTech Meet The Team: Hélène Parker - Chief Programmatic Coach Manuela Cortes - Co-Host Programmatic Digest In Espanol: Learn Programmatic: As a TEAM: As a Programmatic Ninja: Newsletter: Programmatic Digest /episode/index/show/programmaticdigest/id/37431345

179. From Intern to Programmatic Media Director: Navigating Career Growth and Industry Insights with David Wiener 07/03/2025

179. From Intern to Programmatic Media Director: Navigating Career Growth and Industry Insights with David Wiener In this episode of the Programmatic Digest, we talk with David Wiener, Director of Programmatic Media at a large agency group. He shares how he got started in programmatic as an intern at a small shop while studying at Hofstra and how he worked his way up through companies like Quotient to his current leadership role. David talks about how he stayed motivated during career changes and the challenges many face in this industry, like job stress and feeling stuck. We also talk about how to keep growing and knowing when it’s time to make a move. We then break down what makes campaigns work well. We explain why building strong partnerships with platforms like Pubmatic and OpenX matters. We also explain the difference between focusing on performance and focusing on brand goals—and when each one is more important depending on your campaign’s goal. Later, we talk about personal growth and the power of networking. I share how to keep learning at work and how to handle the guilt some feel when changing jobs. We also talk about favorite TV shows like Night Agent and Peaky Blinders. We end by thanking each other and reflecting on the great conversations this podcast brings. About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Programmatic L&D Support: A monthly retainer providing hands-on training, strategy, and troubleshooting for programmatic teams. Book a Discovery Call: Programmatic Training & Coaching: Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Self-Paced Course: Learn at your own speed with full content access. Timestamp: (00:02) - Programmatic Media Director on SPO Strategy (14:48) - Navigating Performance Marketing and Career Growth (24:51) - Career Growth and Personal Development (32:41) - Gratitude and Connection in Podcasting Meet Our Guest: David Wiener https://www.linkedin.com/in/david-wiener-169523121/ Meet The Team: Hélène Parker - Chief Programmatic Coach Manuela Cortes - Co-Host Programmatic Digest In Espanol: Learn Programmatic : : : Programmatic Digest Looking for programmatic training/coaching? Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. Join our next workshop by signing up to our waitlist below: /episode/index/show/programmaticdigest/id/37273175

178. Audience First, Attribution Always: A Practical Workshop for Traders 06/27/2025

178. Audience First, Attribution Always: A Practical Workshop for Traders This is the third episode in a special 3-part series sponsored by Drako! Check out the YouTube Interview here: In this episode, we sit down with Giorgia Howell, Head of Managed Services at Drako, to break down the art and science of smart programmatic advertising. Whether you’re a newbie trader or learning how to manage client expectations better, this one’s packed with gold. Key Takeaways: Custom targeting is a game changer Use geo-targeting, competitive conquesting, and location data to find the right users in the right places. Don’t skip pre-campaign planning Understand your audience before hitting “go.” Market research, demographic insights, and clear campaign goals will make your optimizations easier. Campaigns need love at every stage Georgia walks us through before, during, and after campaign strategies using a real-world example: a nationwide Canadian campaign. Automation is your friend Move beyond manual work—Draco’s tools help simplify complex decisions. Talk to your clients! Clear communication and alignment on KPIs = smoother campaign execution and better results. Custom targeting and solid communication aren’t just “nice-to-haves”—they’re the backbone of high-performing campaigns. Take the time to plan, optimize, and talk it out, and you’ll see real results. About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Programmatic L&D Support: A monthly retainer providing hands-on training, strategy, and troubleshooting for programmatic teams. Book a Discovery Call: Programmatic Training & Coaching: Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Self-Paced Course: Learn at your own speed with full content access. Timestamp: (00:01) - Welcome to the LinkedIN Live Podcast & guest intro (11:57) - Optimizing Ad Campaigns for Audience Targeting (18:06) - Advanced Audience Targeting Strategies (30:19) - Strategic Campaign Planning and Execution (36:32) - DraKo Team Appreciation and Update Meet Our Guest: Giorgia Howe Drako Meet The Team: Hélène Parker - Chief Programmatic Coach Manuela Cortes - Co-Host Programmatic Digest In Espanol Learn Programmatic : : : Programmatic Digest Looking for programmatic training/coaching? Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. Join our next workshop by signing up to our waitlist below: /episode/index/show/programmaticdigest/id/37171855

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