Programmatic Digest
The Programmatic Digest is a 20-30 minutes weekly podcast where we discuss with fellow industry expert programmatic and digital media news. Our mission on this podcast is to share knowledge, highlight Diversity & Inclusion in AdTech, and educate ourselves as we build this community of programmatic and digital ninjas. Would you like to learn more about programmatic? Check our Reach and Frequency™️ Course - https://www.heleneparker.com/course/ We offer customized training programs to you and your team - https://www.heleneparker.com/workshop/
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145. Elevating Ad Campaigns through Tactical DSP UtilizationWith Preciso
03/04/2024
145. Elevating Ad Campaigns through Tactical DSP UtilizationWith Preciso
Our host, Hélène Parker, explores programmatic advertising with Manal Saho from Preciso, tracing her journey from business administration to leading Preciso’s global sales team. We uncover Preciso’s budget-friendly DSP solutions and the impact of international collaboration in the ever-evolving digital advertising landscape. We also dive into the staying power of first-party cookies, effective programmatic campaigns, and strategic ad spend allocation. Highlighting transparency, integrating Google Analytics (Shout out to ClickVoyant), and aligning client expectations for campaign success. Gratitude to Manal for insights, emphasizing clear communication and education on programmatic metrics. About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways: Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall (🌟Request a sample training roadmap❗️) Hire people from our program mentioned above Interested in training or hiring programmatic juniors? Timestamp: 00:00:10 - 00:00:24 - International Collaboration in Programmatic Advertising 00:07:41 - Discussion on Cookie Deprecation 00:10:33 - First-Party Cookies and Advertising Strategy Importance 00:14:39 - Partnership Considerations and Recommendations (Shoutout to ClickVoyant - Your GA4 angels) 00:16:46 - Importance of Transparency in Marketing 00:25:11 - Expressing Gratitude and Farewell Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: Guest Information: Manal Saho Meet The Team: Hélène Parker - Chief Programmatic Coach Learn Programmatic Programmatic Digest | | Manuela Cortes - Co-Host Programmatic Digest In Espanol Get this directly in your inbox weekly including more gems! Let’s keep in touch: Sign up to receive our weekly newsletter here: Join our next training program by signing up to our waitlist below: Also take a moment to check out: How To Optimise Data Segment: Join Our Slack Channel for programmatic ninjas looking to level up and build a network:
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144. A Deep Dive into the Evolution of Gaming Advertising With Playwire
02/26/2024
144. A Deep Dive into the Evolution of Gaming Advertising With Playwire
Join me, Hélène Parker, as I chat with Playwire's CEO, Jason Dubin, about his unique journey from dentistry to digital media mastery. Discover the captivating realm of programmatic advertising and the dynamic world of video games as Jason unveils the intricacies of ad technology. We dive into Playwire's operations, simplifying complexities for content creators, and explore the vital role of brand safety in upholding content integrity. We explore the impact of ad serving technologies like open and header bidding, navigating the challenge of placing ads in the right context for real engagement. Jason's transition from Intergi to Playwire underscores the significance of a name in the digital landscape and the ongoing quest to protect brands and audiences. We also uncover surprising demographic shifts in gaming, with moms emerging as influential gamers. Learn about seamlessly integrating ads into games without disrupting immersion and the potential of platforms like Roblox for innovative brand partnerships. Gain insights into the future of gaming advertising. About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways: Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall (🌟Request a sample training roadmap❗️) Hire people from our program mentioned above Interested in training or hiring programmatic juniors? Timestamp: 00:00:10 - 00:06:11 - Navigating the Changing Tech Industry 00:18:11 - Direct Versus Programmatic 00:25:29 - Gaming's Impact and Engagement Expands 00:28:35 - Protecting Brand Integrity in Gaming 00:35:00 - Learning and Growth in Leadership Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: Guest Information: Jayson Dubin Meet The Team: Hélène Parker - Chief Programmatic Coach Learn Programmatic Programmatic Digest | | Manuela Cortes - Co-Host Programmatic Digest In Espanol Get this directly in your inbox weekly including more gems! Let’s keep in touch: Sign up to receive our weekly newsletter here: Join our next training program by signing up to our waitlist below: Also take a moment to check out: How To Optimise Data Segment: Join Our Slack Channel for programmatic ninjas looking to level up and build a network:
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S17. Supply Path Optimization con Antonio Minuta de Freestar
02/22/2024
S17. Supply Path Optimization con Antonio Minuta de Freestar
¿QUÉ ES SPO? En este episodio, Antonio Minuta de Freestar comparte su experiencia y conocimientos sobre el mundo de los publishers en el mercado. Fue un gran episodio lleno de insights sobre los distintos approaches y desafíos que se enfrentan los publishers a la hora de optimizar sus demandas. Antonio ofrece una visión profunda sobre la industria, compartiendo insights valiosos y proporcionando una clase magistral sobre el tema. ¿Quieres aprender sobre programmatic? - Ingresa a nuestro curso Reach and Frequency Conoce más sobre Helene Parker: Tu host: Manuela Cortes -
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143. Navigating the Shift to Audio-First Advertising Strategies
02/19/2024
143. Navigating the Shift to Audio-First Advertising Strategies
Join us for an insightful conversation with Anne Frisbie from AdsWizz, drawing on her extensive 27-year journey in finance and digital media. Anne shares her expertise, transitioning from Goldman Sachs to pioneering digital audio advertising, emphasizing the crucial partnership between publishers and AdsWizz's innovative tools. We dive into the shift from mobile-focused to audio-centric advertising, exploring AdsWizz's adaptive approach and SaaS model. Our discussion explores the power of sound in branding, spotlighting podcasting's role in captivating audiences. We debunk myths about audio inventory's targeting capabilities, discuss the differences between streaming and podcast advertising creatively, and offer advice for brands entering the podcasting realm. Looking ahead to a post-cookie digital landscape, we evaluate audio's potential for contextual and data-driven marketing. Grab your headphones and join Anne Frisbie as we navigate the evolving world of audio advertising together. About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways: Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall (🌟Request a sample training roadmap❗️) Hire people from our program mentioned above Interested in training or hiring programmatic juniors? Timestamp: 00:00:10 - 00:00:37 - Exploring Audio Streaming and Programmatic Advertising 00:06:14 - Explaining Job to a Five-Year-Old 00:10:08 - Opportunities in the Audio Space 00:17:31 - Key Takeaways 00:23:13 - Predictions for Post-2024 Audience Targeting 00:27:04 - Predictive Audiences and Contextual Targeting 00:32:34 - Work-Life Balance and Family Planning Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: Guest Information: Anne Frisbie Meet The Team: Hélène Parker - Chief Programmatic Coach Learn Programmatic Programmatic Digest | | Manuela Cortes - Co-Host Programmatic Digest In Espanol Get this directly in your inbox weekly including more gems! Let’s keep in touch: Sign up to receive our weekly newsletter here: Join our next training program by signing up to our waitlist below: Also take a moment to check out: How To Optimise Data Segment: Join Our Slack Channel for programmatic ninjas looking to level up and build a network:
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142. Breaking Down the Advertising Supply Chain with Industry Insights
02/13/2024
142. Breaking Down the Advertising Supply Chain with Industry Insights
Episode 142 Title: Breaking Down the Advertising Supply Chain with Industry Insights In a recent episode, Kurt Donnell from Freestar simplifies the intricacies of online ad auctions, emphasizing financial success for content creators through Freestar's adept monetization solutions. The evolving digital adscape is explored, with a focus on supply path optimization and AI's role in real-time ad adjustments without disrupting user experience. Freestar's ad tech associate program is highlighted as a platform nurturing diverse skill sets. The importance of soft skills, including communication and curiosity, is stressed for thriving in the dynamic ad tech industry. Kurt shares personal insights on networking, mentorship, and the value of questioning, providing a playbook for success. About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways: Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall (🌟Request a sample training roadmap❗️) Hire people from our program mentioned above Interested in training or hiring programmatic juniors? Timestamp: 00:00:10 - 00:00:11 - Emerging Tech and Internal Growth Programs 00:02:45 - Journey Into and Through Ad Tech 00:12:35 - Automated Optimization and Machine Decision-Making 00:19:21 - Training Program Challenges and Group Placement 00:23:49 - Reasons for Leaving and Career Growth 00:25:47 - Communication and Curiosity in Career Development Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: Guest Information: Kurt Donnell | Meet The Team: Hélène Parker - Chief Programmatic Coach Learn Programmatic Programmatic Digest | | Manuela Cortes - Co-Host Programmatic Digest In Espanol Get this directly in your inbox weekly including more gems! Let’s keep in touch: Sign up to receive our weekly newsletter here: Join our next training program by signing up to our waitlist below: Also take a moment to check out: How To Optimise Data Segment: Join Our Slack Channel for programmatic ninjas looking to level up and build a network:
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Programmatic Training: Underpacing Do's and Don't's
02/12/2024
Programmatic Training: Underpacing Do's and Don't's
Interested in more training? We have a FREE optimization training coming up on the 22 February 2024 on LinkedIN. Check out more details: About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways: Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall (🌟Request a sample training roadmap❗️ ) Hire people from our program mentioned above Interested in training or hiring programmatic juniors?
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141. Beeler.Tech’s Navigator NYC: My Takeaways
01/31/2024
141. Beeler.Tech’s Navigator NYC: My Takeaways
At the Navigator conference in NYC this past November 2023, I had the pleasure to attend and host a session called Finding The Right Impression In The Open Internet. I also had the pleasure of attending a few additional sessions and you’ll get to watch/listen to my recordings. Additional Resource: About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. Access the Reach and Frequency™️ course for 30 days for a one time fee of $475 USD! Email us Interested in training or hiring programmatic ninjas? Timestamp: Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: Guests Information: Grouchy Greg Watkins | Jaime Schultheis Mebrulin Francisco Emily Scadden Tom Triscari | Renee Appelle | Dèvon Christopher Johnson | | Meet The Team: Hélène Parker - Chief Programmatic Coach | | Programmatic Digest | | Manuela Cortes - Co-Host Programmatic Digest In Espanol Get this directly in your inbox weekly including more gems! Let’s keep in touch: Sign up to receive our weekly newsletter here: Join our next training program by signing up to our waitlist below: Also take a moment to check out: How To Optimise Data Segment: Join Our Slack Channel for programmatic ninjas looking to level up and build a network:
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Mastering Programmatic Buying in Compliance with COPPA Guidelines
01/16/2024
Mastering Programmatic Buying in Compliance with COPPA Guidelines
In this week’s episode, we welcome Saray Mora, programmatic expert and she helps answer the following questions/topics: What does it take to build a programmatic strategy under COPPA guidelines Explaining COPPA laws and best practices Brand safety targeting and challenges About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. Interested in training or hiring programmatic juniors? Timestamp: 00:00:15 - 00:01:01 - Meet Saray Moray 00:03:15 - Programmatic training is intense 00:05:05 - Building a Programmatic team from scratch 00:07:10 - Challenges in LATAM - Limitation in some platform access 00:10:45 - Understanding the difference between a buy-side trader vs. sell-side adops 00:13:38 - YouTube’s Negative Impact on Youth Targeting 00:15:20 - Explaining COPPA and Best Practices 00:19:30 - Best Practices under COPPA’s laws 00:21:05 - Challenges with inclusive and exclusive list 00:23:55 - 3 things to remember to be coppa compliant in your targeting 00:27:01 - the importance of having a specialised team player 00:30:05 - Cute interruptions from my co-worker :) 00:31:35 - Saray’s Word of Wisdom Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: Guest Information: Saray Mora | | Meet The Team: Hélène Parker - Chief Programmatic Coach | | Programmatic Digest | | Manuela Cortes - Co-Host Programmatic Digest In Espanol Get this directly in your inbox weekly including more gems! Let’s keep in touch: Sign up to receive our weekly newsletter here: Join our next training program by signing up to our waitlist below: Also take a moment to check out: How To Optimise Data Segment: Join Our Slack Channel for programmatic ninjas looking to level up and build a network:
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S16. Lotame+IAB: Navegando el Futuro Cookieless y el Auge del Retail Media en LATAM
12/07/2023
S16. Lotame+IAB: Navegando el Futuro Cookieless y el Auge del Retail Media en LATAM
Descubre cómo las soluciones de identidad están dando forma al futuro sin cookies y quiénes lideran el camino en esta transición. Exploramos el crecimiento del retail media en Latinoamérica y cómo ha dado origen a las Redes de Retail Media IAB. Además, Jeffrey Bustos y Sebastian Yoffe profundizan en la gestión de grandes datos en respuesta a la evolución de las necesidades de los consumidores. Explora el futuro del marketing digital en Latinoamérica con dos expertos destacados en el campo.
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139. How To Partner With Black Owned Media, for real
11/29/2023
139. How To Partner With Black Owned Media, for real
DéVon Christopher Johnson is a media entrepreneur and a marketing expert with over 11 years of experience in creating and leading diverse and inclusive multimedia platforms. He is the co-founder of Black Owned Media Equity & Sustainability Institute (), a non-profit organization that supports and empowers Black-owned media outlets to thrive and grow. He is also the founder and CEO of , a full-scale media company that speaks to the modern and aspirational multicultural male audience through print, digital, podcasts, events, and influencers. Here’s the tweet version of our conversation: The Future is Diverse Black owned media is quality media BOMESI's mission to elevate and educate Donate finanically and volunteer your expertise DéVon's wisdom Additional resources mentioned in the interview: Support and Donate Here: Support Black-owned media platforms! BOMESI is committed to driving equity and sustainability for diverse media outlets through collaboration and a shared vision. Your efforts will inspire change and encourage a more inclusive industry. As continues to champion over 240 Black-owned media businesses, it's time we come together to strengthen the investment within the advertising and media landscape. About Us: 💡 Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. Interested in training or hiring programmatic juniors? Timestamp: 00:00:15 - Shoutout to for putting the Navigator 00:01:45 - Meet DéVon Christopher Johnson 00:02:00 - and Its Mission 00:02:15 - Why Was Created and Its Mission 00:03:10 - the 00:05:45 - The Buyer and Seller Relationship: Trust, Creativity, Expertise 00:06:22 - The Bleu Life Magazine Brand Is Currency and Quality, Reaching Black Men 00:08:45 - The History of Black Bodies Has Always Been Exploited As A Marketing Tool 00:11:20 - What Would DéVon Do? A LinkedIN Tale of Racism at an Ad Agency 00:16:38 - Lead With Compassion and Be the Ally By Actively Listening 00:19:30 - Is Solution Driven 00:22:05 - Check out the 00:24:05 - The Difference Between Programmatic Selling vs. Buying 00:27:55 - How Do Buyers Know Minority Owned Media 00:30:01 - “We Don’t Have A Diversity / DEI Budget” 00:33:35 - Giving Tuesday Effort - Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: Guest Information: DéVon Christopher Johnson | | Bleu Life Magazine | | Bombshell By Bleu | | BOMESI | | | Meet The Team: Hélène Parker - Chief Programmatic Coach | | Programmatic Digest | | Manuela Cortes - Co-Host of Programmatic Digest In Espanol Get this directly in your inbox weekly including more gems! Let’s keep in touch: Sign up to receive our weekly newsletter here: Join our next training program by signing up to our waitlist below: Also take a moment to check out: How To Optimise Data Segment: Join Our Slack Channel for programmatic ninjas looking to level up and build a network: Support BOMESI and Donate Here:
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S15 - Quiero Ser Product Manager con Claudio Marrero
10/13/2023
S15 - Quiero Ser Product Manager con Claudio Marrero
En este episodio charlamos con Cluadio Marrero sobre: Cómo es la transción de desarrollador a Product Manager. La diferencia entre Product Manager y Project Manager. Por qué la AI como chatGPT no hace peligrar el trabajo de los Product Managers. El link de su libro: https://quieroserproductmanager.com/
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138. Multicultural Targeting in Programmatic Media with Iesha White
10/12/2023
138. Multicultural Targeting in Programmatic Media with Iesha White
Iesha White is a programmatic media expert with over 10 years experience working for companies like Tinuiti, Sony Pictures, Xaxis, PureCars, etc. She walks us through the importance of multicultural targeting in programmatic advertising and how to implement accordingly. We cover some essential discussion points including why a person’s identity isn’t brand unsafe!!!!!!! (yes, we had to explain why excluding keywords such as “black” or “asian” or “queer” is unacceptable and simply wrong!!!). Another important focus was why consider adding multicultural media and how it can affect the bottom line for brands. Additional resources mentioned in the interview: ● ● ● About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. Interested in training or hiring programmatic juniors? At Helene Parker Consulting, we provide training and media buying. Timestamp: 00:00:25 - 00:01:35 - 00:02:10 - Meet Iesha White 00:05:45 - How She Landed in Programmatic (super interesting story 😅🤣!) 00:11:01 - Shoutout to Gabriel Cohen at Magnite 00:11:50 - The Importance of a diverse team, how it influence my career 00:12:45 - Black People, Queer are often blocked for brand safety reasons, wtf?? 00:15:22 - What, How, and Why multicultural targeting is important 00:17:02 - Less than 7% is spent in multicultural media where 40% of the US population is. 00:19:52 - Black owned media ain’t interested in programmatic and prefer direct deals 00:23:03 - Best practices: what you should do 00:25:17 - One’s identity isn’t brand unsafe 00:27:05 - Reaching out to your DSP team to fix it! 00:27:05 - Reach and Frequency™️ program is looking for partners to offer internships/employment 00:32:15 - Why consider spending on diverse/multicultural media 00:37:55 - Targeting strategy 00:40:01 - Actionable insight for buyers/brands 00:44:35 - Iesha’s Word of Wisdom Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: Guest Information: Iesha White | Meet Our Team: Hélène Parker - Chief Programmatic Coach | | | Programmatic Digest - | | Get this directly in your inbox weekly including more gems! Let’s keep in touch: Sign up to receive our weekly newsletter here: Join our next training program by signing up to our waitlist below: Also take a moment to check out: How To Optimize Data Segment: Join Our Slack Channel for programmatic ninjas looking to level up and build a network:
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137. Above The Fold, a Boutique-Style Agency in Programmatic Advertising
10/02/2023
137. Above The Fold, a Boutique-Style Agency in Programmatic Advertising
Client Spotlight 🌟 Above The Fold 🦄 Owning an account from start to growth is growing more popular and Above The Fold Partners are our guest on the podcast this week, highlighting the importance of boutique style agencies. They specialise in piecing the funnel back together for their clients, prioritising all channels the right way by educating, recommending, and testing the full funnel for their brands and clients. Jessica and Julianne are a breath of fresh air and their charisma and passion for what they do can be heard in this interview. If you are interested in working with the Above The Fold team, and receive a free media plan to see how programmatic can fit in your marketing/advertising. About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. Interested in training or hiring programmatic juniors? Timestamp: 00:03:23 - Who is Julianne Martin? 00:08:32 - Who is Jessica Chase? 00:15:54 - The importance of 3rd party education training like the Reach and Frequency™️ 00:18:02 - Importance of working with a Boutique Style Programmatic Agency 00:22:32 - Specialise teams vs. Account based 00:27:11 - Piecing the digital advertising puzzle together from top to low funnel 00:31:02 - The Google Analytics Dance 00:34:22 - The Success Story of a Startup that Grew Revenue By Partnering With Above The Fold 00:36:45 - Julianne’s Successful Case Study of Supplement eCommerce Brands 00:40:41 - Why TikToking Programmatic Is Working (Check out @ ProgrammaticAds on TikTok) 00:43:21 - Jessica’s Word of Wisdom: Prioritising Your Time #TimeManagement #PrioritizingWellness 00:45:51 - Julianne’s Word of Wisdom: Be A Source of Good: Integrity and Expertise #fulfillingwork 00:48:10 - Giving 3 F*cks A Day To Help Keep Your Sanity Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: Guest Information: Above The Fold | | | Jessica Chase | | Julianne | | Meet Our Team: Hélène Parker - Chief Programmatic Coach | | | Programmatic Digest - | | Get this directly in your inbox weekly including more gems! Let’s keep in touch: Sign up to receive our weekly newsletter here: Join our next training program by signing up to our waitlist below: Also take a moment to check out: How To Optimize Data Segment: Join Our Slack Channel for programmatic ninjas looking to level up and build a network:
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S14 - Claves para Trabajar en las Big Six con Jorge Romero Odorisio
09/22/2023
S14 - Claves para Trabajar en las Big Six con Jorge Romero Odorisio
En este episodio charlamos con Jorge Romero Odorisio actual Display & Programmatic Sr. Analyst de Dentsu quien nos viene a contar de su trayectoria como ingeniero en el mundo de programmatic. Este episodio tiene muchos tips y recomendaciones para cualquier persona que quiera empezar su busqueda laboral en el mundo de agencias.
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136. Understanding The Identity Landscape with Adapex
08/29/2023
136. Understanding The Identity Landscape with Adapex
In this enlightening episode, we dive into identity landscape and its significance in the digital era. Joining us are two distinguished guests, Lindsey Colferai, the esteemed Director of Business Development at Adapex, and Debra Fleenor, the visionary Founder & President of the company. Together, they unravel the complexities of identity solutions, exploring their transformative impact on businesses and individuals alike. Through their expertise and firsthand experiences, listeners will gain invaluable insights into the cutting-edge advancements, challenges, and future prospects of this rapidly evolving landscape. Get ready for an illuminating journey into the realm of identity with Adapex by tuning in! About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. Interested in training or hiring programmatic juniors? Timestamp: 00:03:23 - Who is Lindsey Colferai? 00:05:32 - Who is Debra Fleenor? 00:08:57 - Defining Adapex's Mission to a 5 year old 00:13:19 - Defining Adapex's Products to a 5 year old 00:15:54 - What is ‘identity’ from a publisher's perspective? 00:30:22 - Deterministic vs Probabilistic 00:32:52 - How do you see SSP's relationship growing with the industry? 00:40:41 - Word of wisdom from our guests Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz:
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135. Understanding Programmatic Sustainability with Brian O'Kelley at Scope3
08/08/2023
135. Understanding Programmatic Sustainability with Brian O'Kelley at Scope3
💡 This episode is sponsored by 🌟 Let’s first highlight some “not so fun facts” about the topic covered in this episode, according to Anne Coghlan, COO of Scope3 in . Programmatic advertising creates 100,000 metric tons of carbon dioxide every month in the United States, which is equivalent to burning about 11.2 million gallons of gas. Serving 1,000 digital ad impressions uses the same amount of energy as doing a load of laundry in a washing machine — excluding the dryer — which produces a global average of 514.8 grams of CO2. Brian O’Kelley co-founder and CEO joins the programmatic meetup, a weekly community call to discuss the importance of sustainability and how to take actions from negotiating supply partnership down to optimizing site lists in your programmatic ad campaigns. Our favorite quote in this interview can be summarized down to “ Don’t buy crap!” Take a listen to this hour long interview where the community got to hear first hand what sustainability is and how to take action; asking questions to Brian under the outstanding leadership of our co-hosts Manuela Cortes and Carlos Villanueva. About Us: Our mission is to teach historically excluded people how to start and grow in programmatic media buying. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. We also offer activation support via staff augmentation! Interested in training or hiring programmatic juniors? Timestamp: 00:00:00 - The Jingle You need to Hear: Jobsinadtech.com 00:00:20 - What do laundry and adtech have in common? 00:01:40 - At the beginning there were Ad Networks… 00:03:46 - Then there was an SSP and MySpace 00:06:15 - AdTech happens in Data centres, not in the cloud 00:08:25 - Why isn’t programmatic more sustainable after 20 years? 00:10:01 - The challenges of programmatic are bigger than sustainability and the lightbulb moment 00:12:40 - Turning off Fraud and the impact on publisher’s revenue 00:16:35 - BOK on Ads 00:18:54 - PreBid vs. SPO 00:22:23 - Brian’s POV on e-waste on the OTT/CTV topic 00:25:40 - What responsibilities Brands have to Fraud? 00:31:40 - Introducing Climate Shield: Don't' Buy Crap 00:35:40 - Don’t allow resellers! A message for Pubs 00:23:40 - Is there one path more carbon efficient than the other? 00:40:10 - How Hélène take actions and apply Brian’s Wisdom for programmatic buyers 00:45:34 - Ongoing Education, Check out Greenscape from BOKonads 00:48:10 - Lazy Loading on Publishers 00:53:10 - The Inconvenient Truth 💡 This episode is sponsored by 🌟 Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: Guest Information: Brian O’Kelley | | Meet the Co-Host: Manuela Cortes Carlos Villanueva About Us: Hélène Parker Consulting LLC - We are actively accepting clients | | Programmatic Digest - | | Get this directly in your inbox weekly including more gems! Let’s keep in touch: Sign up to receive our weekly newsletter here: Join our next training program by signing up to our waitlist below: Also take a moment to check out: How To Optimise Data Segment: Join Our Slack Channel for programmatic ninjas looking to level up and build a network:
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133. Pablo Galiana from Teads - Live in Cannes Lions Festival 2023
07/28/2023
133. Pablo Galiana from Teads - Live in Cannes Lions Festival 2023
Programmatic Digest Podcast flew to La Croisette and interviewed different leaders and personalities from ad tech. On this episode, we got to interview Pablo Galiana, Global Industry VP from Teads who spread his knowledge from an amazing experience and background on the industry and some trending topics like attention metrics, scope 3 emissions in programmatic, and his pov of this event.
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132. Laura Gaffney - Live in Cannes Lions Festival 2023
07/26/2023
132. Laura Gaffney - Live in Cannes Lions Festival 2023
Programmatic Digest Podcast flew to La Croisette and interviewed different leaders and personalities from ad tech. On this episode, we got to interview Laura Gaffney Media Consulting and Publisher Expert, where we discussed trends like IA, CTV and she gave us an awesome guide on how to handle this event like a pro.
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131. Thomas Shea from Doceree - Live in Cannes Lions Festival 2023
07/24/2023
131. Thomas Shea from Doceree - Live in Cannes Lions Festival 2023
Programmatic Digest Podcast flew to La Croisette and interviewed different leaders and personalities from ad tech. On this episode, we got to interview Thomas Shea from Doceree where we learned about the complex industry of pharma and how to reach this special niche audience and how to get the best of your B2B campaigns.
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130. Sara Vincent from Index Exchange - Live in Cannes Lions Festival 2023
07/07/2023
130. Sara Vincent from Index Exchange - Live in Cannes Lions Festival 2023
Programmatic Digest Podcast flew to La Croisette and interviewed different leaders and personalities from ad tech. On this episode we got to interview Sara Vincent from Index Exchange, and we got to discuss other trends from the publisher side and new novelties coming up for the company.
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134. Why Consider Agency Trading Desk with Marc Poirier at Klever Programmatic
07/05/2023
134. Why Consider Agency Trading Desk with Marc Poirier at Klever Programmatic
“Listen more, talk less.” This is one of the words of wisdom imparted by our special guest, Marc Poirier, the CEO and Co-founder of Klever Programmatic. He also shares his thoughts about agency trading desks, how to get started in the programmatic industry, and his inspiring journey. Marc gave emphasis on how they’ve discovered that success comes from putting people first and putting the value of a human over anything else. If you want to know the best practices on how you develop relationships with clients, this episode is perfect for you. So, tune in now! About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. Interested in training or hiring programmatic juniors? Timestamp: 00:02:46 - Who is Marc Poirier? 00:05:25 - Defining Programmatic to a 5 year old 00:06:08 - Klever and Marc’s Industry Projections 00:19:12 - Challenges in the programmatic industry 00:25:33 - Properly communicating the KPIs needed to be measured 00:28:25 - Not putting enough emphasis on people 00:38:41 - Marc’s message to his freshman self Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: Guest Information: Klever Programmatic | Marc Poirier | | Meet Our Team: Hélène Parker - Chief Programmatic Coach | | | Programmatic Digest - | | Alexa Gabrielle Ramos - Podcast Editor | | S and S Creative Media - Podcast and Media Manager | | Get this directly in your inbox weekly including more gems! Let’s keep in touch: Sign up to receive our weekly newsletter here: Join our next training program by signing up to our waitlist below: Also take a moment to check out: How To Optimize Data Segment: Join Our Slack Channel for programmatic ninjas looking to level up and build a network:
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129. Live in Cannes Lions Festival 2023 - Debra Fleenor from Adapex
07/03/2023
129. Live in Cannes Lions Festival 2023 - Debra Fleenor from Adapex
Programmatic Digest Podcast flew to La Croisette and got to interview different leaders and personalities of ad tech. On this episode we got to interview Debra Fleenor from Adapex, we got to discuss different topics like her experience on the event and her role as a women in ad tech. Meet Our Team: Manuela Cortes - Host Hélène Parker - Chief Programmatic Coach | | | Programmatic Digest - | | Get this directly in your inbox weekly including more gems! Let’s keep in touch: Sign up to receive our weekly newsletter here: Join our next training program by signing up to our waitlist below: Also take a moment to check out: How To Optimize Data Segment: Join Our Slack Channel for programmatic ninjas looking to level up and build a network:
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128. Latest CTV/OTT Update with Shiv Gupta
06/27/2023
128. Latest CTV/OTT Update with Shiv Gupta
In today's episode, we're thrilled to have U of Digital's Shiv Gupta as our guest. He enriches this week's discussion by delving into significant developments surrounding audience fragmentation, streaming, and the most recent CTV/OTT updates. Additionally, Shiv addresses questions from our community and imparts valuable insights and words of wisdom. “We’re all going through a tough time right now. Keep your head up. There’s plenty of opportunities out there. In every down turn in history, the people who are most creative and innovative and aggressive come out doing the best on the other side.” About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. Interested in training or hiring programmatic juniors? Timestamp: 00:00:34 - 2 Wins and a Challenge 00:06:21 - Get to Know Shiv Gupta and His Goal for the Year 00:10:54 - Top Things That You Should Know that Has Happened in 2023 in terms of Audience Fragmentation and Streaming (Part 1) 00:17:21 - ACR Being the Next Privacy Concern 00:22:19 - Would OEMs use the ACR data to customise what we see on TV? 00:23:34 - Top Things That You Should Know that Has Happened in 2023 in terms of Audience Fragmentation and Streaming (Part 2) 00:26:43 - Defining Acronyms 00:28:42 - Fragmentation Problems 00:36:48 - Where does the Inventory for CTV come from? 00:41:55 - Words of Wisdom Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: Guest Information: Shiv Gupta | U of Digital | | Meet Our Team: Hélène Parker - Chief Programmatic Coach | | | Programmatic Digest - | | Alexa Gabrielle Ramos - Podcast Editor | | S and S Creative Media - Podcast and Media Manager | | Get this directly in your inbox weekly including more gems! Let’s keep in touch:Sign up to receive our weekly newsletter here: Join our next training program by signing up to our waitlist below: Also take a moment to check out: How To Optimize Data Segment: Join Our Slack Channel for programmatic ninjas looking to level up and build a network:
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127. Data Privacy, Data Clean Rooms, Identity Discussion with U of Digital's Myles Younger
06/20/2023
127. Data Privacy, Data Clean Rooms, Identity Discussion with U of Digital's Myles Younger
When this podcast was launched back in 2018, one of the biggest reasons was to share knowledge and highlight diversity. In the last 4-5 years, it grew into a community where we meet weekly and talk all things programmatic activations and industry trends. With that said, one of our goals in 2023, was to invite more guests during the free community where members would have the opportunity to learn and ask questions directly. Myles Younger joined us in our weekly community call, aka the Programmatic Meetup. In this episode, Myles talks about data privacy, data clean rooms, and identity from definition to hot takes. At the latter part of the episode, some of our ninjas had the chance to ask questions directly to Myles and discuss as a group. Truly a wonderful opportunity and experience! Thanks to our friend at U of Digital! About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. Interested in training or hiring programmatic juniors? Timestamp: 00:00:29 - 2 Wins and a Challenge 00:03:42 - Myles Younger Introduction 00:06:25 - Myles’ shift into programmatic 00:07:52 - Defining programmatic to a 5 years old 00:15:40 - Latest important news about data privacy 00:21:28 - Changing the meaning of third party cookies 00:26:20 - Data Clean Rooms 00:31:18 - DMP Obsoletion 00:33:12 - Data Clean Rooms Accessibility 00:36:16 - Data Clean Rooms difference from DMP or Data Lake 00:39:04 - Question and Answer 00:50:54 - Words of Wisdom from Myles Younger Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: Guest Information: Myles Younger U of Digital | | Meet Our Team: Hélène Parker - Chief Programmatic Coach | | | Programmatic Digest - | | Alexa Gabrielle Ramos - Podcast Editor | | S and S Creative Media - Podcast and Media Manager | | Get this directly in your inbox weekly including more gems! Let’s keep in touch: Sign up to receive our weekly newsletter here: Join our next training program by signing up to our waitlist below: Also take a moment to check out: How To Optimise Data Segment: Join Our Slack Channel for programmatic ninjas looking to level up and build a network:
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126. How A Nurse Started in Programmatic Media
06/13/2023
126. How A Nurse Started in Programmatic Media
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S13 - Petal Ads, una Nueva Propuesta de Programmatic con Omar Aguilar
05/26/2023
S13 - Petal Ads, una Nueva Propuesta de Programmatic con Omar Aguilar
En este episodio invitamos a Omar Aguilar que es el actual Head of Agencies para Latam de Petal Ads. Esta vez pudimos explorar los distintos productos, formatos y el comportamiento de las audiencias de los usuarios de Huawei. Omar nos trae su expertiz de varios años en la industria para hacer un desglose impecable de esta plataforma que apunta a que todos los publishers y media buyers de nuestra región puedan innovar en la propuesta. Nos da muchísimos tips de estrategias y usos practicos.
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S12 - Programmatic Cinema y Barracuda University - Ricardo Izquierdo
05/05/2023
S12 - Programmatic Cinema y Barracuda University - Ricardo Izquierdo
Les presentamos un nuevo espacio de aprendizaje de programmatic en español: y además un nuevo producto de Cinema Programmatic, Ric, viene con todo su expertiz a darnos una linda clase de productos nuevos.
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S11 - Data y Soluciones No-Code con Juan Bello, Co-Founder de Porter Metrics
04/14/2023
S11 - Data y Soluciones No-Code con Juan Bello, Co-Founder de Porter Metrics
En este episodio nos salimos aún mas del mundo programmatic para hablar sobre unas de las necesidades más grandes que se tiene a la hora de mostrar resultados: reportes y métricas. Junto a Juan discutimos sobre el integrador de looker studio: Porter con acento local para ayudarlos a mejorar este aspecto con clientes de marketing/ e-commerce. Además tuvimos una charla sobre tendencias para 2023.
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125. Programmatic Ninja Well-being Series: Professional Requirements For Juniors to Seniors To Directors
04/04/2023
125. Programmatic Ninja Well-being Series: Professional Requirements For Juniors to Seniors To Directors
It’s the final episode of our Programmatic Ninja Well-being Series, and Brett is joining us to share his programmatic wisdom on how to grow in your career. We outline how to develop key specific skills from a junior level to senior to director. What better way to end this series than sharing tips on how you can level up your programmatic game and climb the ladder. Join Brett and Helene as they share how you can move from junior to senior to director level effectively. About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. Interested in training or hiring programmatic juniors? Timestamp: 00:00:25 - Recap of the previous episodes in this series 00:01:24 - In the first years of your programmatic career 00:02:17 - 2 Wins and A Challenge 00:11:41 - How to distinguish between Junior and Senior level 00:14:38 - The upgrades list you need to know as you climb up the corporate ladder 00:22:10 - Helene’s thoughts about Brett’s list 00:27:04 - The communication piece 00:28:45 - Master Troubleshooting 00:29:53 - The biggest difference between a Senior and Director level 00:34:21 - Most people leave due to poor leadership 00:38:50 - The moment experience matters 00:41:49 - Something Directors are lacking and how to fix it 00:47:55 -Directors need to have a learning mindset 00:51:36 - Limitation between urgency and productivity 00:55:07 - How to connect with Brett Middleton 🌟 New Reach and Frequency™️ program starting April 15th and we have space for 9 more people🌟 Register at and enjoy a special early bird pricing (hint: You will save close to 40% OFF) Guest Information: Brett Middleton | Meet Our Team: Hélène Parker - Chief Programmatic Coach | | | Programmatic Digest - | | Alexa Gabrielle Ramos - Podcast Editor | | S and S Creative Media - Podcast and Media Manager | | Let’s keep in touch: Sign up to receive our weekly newsletter here: Also take a moment to check out: How To Optimize Data Segment: Join Our Slack Channel for programmatic ninjas looking to level up and build a network:
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124. Live From the Community Call with Niels Claes on the Topic of Identity from a Publisher’s perspective
03/28/2023
124. Live From the Community Call with Niels Claes on the Topic of Identity from a Publisher’s perspective
This is a special episode not only because we are joined by Niels Claes, but also because it is a sneak peek on how we do our community calls and share knowledge about programmatic. We talk about everything you need to know about identity in the publisher’s perspective, which is beautifully explained by Niels Claes. About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. Interested in training or hiring programmatic juniors? Timestamp: 00:00:39 - 2 Wins and a Challenge 00:06:11 - How Helene and Niels met 00:07:15 - Introducing Niels 00:10:44 - Niels thoughts about going cookieless 00:11:44 - Should we retire or expire the term cookies 00:16:39 - 2nd Party Data 00:14:36 - Customize and Specialize 00:18:13 - How Google affects a lost of aspects in programmatic and solutions in the publisher’s perspective 00:22:15 - Identifying the different identity partners 00:29:41 - Spotting the probabilistic and deterministic data 00:31:56 - Should the solution be different depending on the diversity of the audience campaign? 00:37:00 - IB Seller-defined audience 00:41:22 - How realistic is taxonomy? 00:44:59 - HOw taxonomy would look between the publisher and the SSP 00:48:04 - One thing you wish you knew then that you know now Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: Guest Information: Niels Claes Meet Our Team: Hélène Parker - Chief Programmatic Coach | | | Programmatic Digest - | | Alexa Gabrielle Ramos - Podcast Editor | | S and S Creative Media - Podcast and Media Manager | | Let’s keep in touch: Sign up to receive our weekly newsletter here: Join our waitlist to find out when the next Optimization Masterclass is happening Also take a moment to check out: How To Optimize Data Segment: Join Our Slack Channel for programmatic ninjas looking to level up and build a network:
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