Programmatic Digest
The Programmatic Digest is a 20-30 minutes weekly podcast where we discuss with fellow industry expert programmatic and digital media news. Our mission on this podcast is to share knowledge, highlight Diversity & Inclusion in AdTech, and educate ourselves as we build this community of programmatic and digital ninjas. Would you like to learn more about programmatic? Check our Reach and Frequency™️ Course - https://www.heleneparker.com/course/ We offer customized training programs to you and your team - https://www.heleneparker.com/workshop/
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161. Day 2️⃣: Optimize Frequency Caps #programmaticadvertising
12/19/2024
161. Day 2️⃣: Optimize Frequency Caps #programmaticadvertising
If I had 8 days to prep my programmatic campaigns before 🎄, here’s what I would do daily, in 150 words or less: Frequency caps determine how often your ads are shown to the same user. Too high, and you risk ad fatigue or wasted impressions; too low, and you might miss opportunities to engage a receptive audience. Analyze performance data to see how current caps impact goals, KPIs, and conversions. This means to pull your report in that sexy excel format and look at the average and even layer in recency if applicable. For branding campaigns, aim for consistent visibility, while for performance campaigns, focus on striking a balance between engagement and cost-efficiency. Adjust caps for each line item or placement as needed. This is particularly important when you’re running different tactics such as contextual vs. behavioral, lookalike vs. retargeting, etc. Remember that a more conservative frequency cap can allow for more unique impressions. P.S.: Did you sign up for our January workshop yet?
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160. Day 1️⃣: Audit/QA All Active Programmatic Campaigns in Your DSP(s)
12/19/2024
160. Day 1️⃣: Audit/QA All Active Programmatic Campaigns in Your DSP(s)
If I had 8 days to prep my programmatic campaigns before 🎄, here’s what I would do daily, in 150 words or less: Day 1️⃣: Audit/QA Active Campaigns Begin by thoroughly auditing/QAing all active campaigns in your DSP. Check goals like pacing, budget utilization, and KPIs such as CTR, conversion rates. Ensure that campaigns are on track to meet their goals. Identify underperforming line items—these could be due to low bid competitiveness, poor targeting, or weak creative performance. Likewise, pinpoint top-performing placements or segments and consider scaling them. Review any discrepancies between planned and actual delivery to ensure alignment. Take note of issues like overspending, under-delivery, or unintentional restrictions from pre-bid filters or targeting settings. This step lays the foundation for optimizing and reallocating resources effectively. P.S.: Did you sign up for our January workshop yet? Bit.ly/jan25workshop
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159. Pre-Bid Filters and PMP Deals Training With Iesha White - Part 1
11/23/2024
159. Pre-Bid Filters and PMP Deals Training With Iesha White - Part 1
Check out the YouTube Video Here for better experience as we did share a deck: https://youtu.be/agn8qNhtnKU Welcome to the first part of our 55-minute training session, originally delivered in October, featuring the incredible Iesha White, founder of Multitudes Marketing and a trusted partner at Helene Parker Consulting. In this episode, we break down some key concepts in digital advertising: pre-bid filters, private marketplace deals, and curation. We’ll explain what these terms mean, how they work, and why they matter. Iesha and I dive deep into the world of pre-bid filters and post-bid verification, using simple, relatable examples to demystify these often-complex topics. Along the way, we discuss ad verification, the potential risks of overly restrictive filter settings, and common challenges like mismatched content categories and outdated data signals. Plus, we’ll share actionable insights to help you optimize your strategies and avoid common pitfalls. Enjoy the first part of this training, where we focus on pre-bid filters. And if you want to dive deeper into the full session, be sure to check out the complete training here: About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways: Customized a training roadmap , adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️ Hire people from our program mentioned above Interested in training? Timestamp: (00:09) - Programmatic Training and Troubleshooting Guide (04:28) - Pre-Bid Filters and Post-Verification Strategies (15:14) - Ad Verification and Conflict Resolution (25:06) - Vendor Transparency and Communication Impact Be sure to check out the complete training here: Learn How To Optimize Your Programmatic Campaign in 15mins or Less Meet Our Guest: Iesha White Meet The Team: Hélène Parker - Chief Programmatic Coach Learn Programmatic Programmatic Digest | | Manuela Cortes - Co-Host Programmatic Digest In Espanol Join our next training program by signing up to our waitlist below:
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158. Mastering TV Advertising: Balancing Traditional and Programmatic Strategies with Haley Wiaz
10/15/2024
158. Mastering TV Advertising: Balancing Traditional and Programmatic Strategies with Haley Wiaz
Join us as Haley Wiaz, Group Director of Digital at Scale Marketing, delves into the intersection of traditional TV and digital programmatic advertising. She explains how brands can blend the broad reach of traditional ads with the precise targeting of digital streaming, maximizing campaign effectiveness. Haley shares insights on the power of premium content and direct partnerships, emphasizing the role of platforms like Hulu and Peacock alongside Original Equipment Manufacturers (OEMs). She discusses how combining premium content with OEM inventory can enhance reach while keeping strategies streamlined. Finally, Haley offers best practices for CTV and OTT campaigns, highlighting the importance of brand safety, flexibility, and continuous testing for success. About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways: Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️ Hire people from our program mentioned above Interested in training or hiring programmatic juniors? Timestamp: (00:02) Traditional vs. Programmatic TV Strategy (11:06) Defining Premium Content and Direct Partnerships (19:16) CTV OTT Best Practices (26:16) Staying Curious in Programmatic Advertising New Reach and Frequency® program starting Soon! Sign Up Here: Learn How To Optimize Your Programmatic Campaign in 15mins or Less Meet Our Guest: Haley Wiaz Meet The Team: Hélène Parker - Chief Programmatic Coach Learn Programmatic Programmatic Digest | | Manuela Cortes - Co-Host Programmatic Digest In Espanol Training Roadmap Sample Request: Join our next training program by signing up to our waitlist below: Join Our Slack Channel for programmatic ninjas looking to level up and build a network:
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157. Balancing In-House Expertise and Outsourcing with Helen Lum at AppScience
10/08/2024
157. Balancing In-House Expertise and Outsourcing with Helen Lum at AppScience
What makes programmatic campaigns so challenging, and is it better to manage them in-house or outsource? Join us as Helen Lum from AppScience, with over 15 years of industry expertise, provides an in-depth look into these crucial questions. Helen offers her perspective on the significance of third-party measurement solutions for transparency and the unique benefits of AppScience's device-first household graph approach. We also scrutinize various metrics such as currency and brand lift studies, underscoring the need for actionable insights and efficient audience tracking in today's fast-paced digital environment. Shifting gears, we tackle the pressing issue of cultural diversity in marketing. Helen shares how AppScience goes beyond contextual data by integrating self-reported information, app usage, language preferences, and geographic data to help businesses engage more effectively with diverse audiences. Our conversation stresses the importance of internal company diversity and the role of allies in creating inclusive marketing strategies. Together, we uncover the benefits and challenges of programmatic advertising, discuss the balance between in-house expertise and external support, and highlight the role of mentorship and industry connections in fostering growth and innovation in the programmatic space. Listen in for practical advice and transformative insights from a seasoned expert. About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways: Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️ Hire people from our program mentioned above Interested in training or hiring programmatic juniors? Timestamp: (0:00) - Who is Helen Lum and What We’re Going To Talk About (05:05) - Measurement Definition (07:57) - Where You Can Apply AppScience (09:49) - How Scalable Is AppScience Data (12:49) - What is Panelless (15:53) - Best Practices in Targeting Culturally Relevant Segments (25:00) - Pros and Cons on In-House Programmatic Campaigns Vs. Manage Campaigns New Reach and Frequency® program starting Soon! Sign Up Here: Learn How To Optimize Your Programmatic Campaign in 15mins or Less Meet Our Guest: Helen Lum Meet The Team: Hélène Parker - Chief Programmatic Coach Learn Programmatic Programmatic Digest | | Manuela Cortes - Co-Host Programmatic Digest In Espanol Training Roadmap Sample Request: Join our next training program by signing up to our waitlist below: Join Our Slack Channel for programmatic ninjas looking to level up and build a network:
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156. Programmatic Curation, AI, and Global Collaborations with Seika Media
09/18/2024
156. Programmatic Curation, AI, and Global Collaborations with Seika Media
Join us as media industry veteran John-Paul graces the Programmatic Digest podcast, sharing his wealth of experience from Mindshare, Dennis Publishing, and Gameloft. We start on a light note with a chat about England's whimsical weather before diving into the fascinating world of programmatic curation. John-Paul sheds light on the value of curated deals, emphasizing their role in saving time and incorporating expert knowledge to enhance media strategies. We also reveal how our media strategies have outperformed traditional methods, with a notable case study involving an automotive brand that saw significant gains through our contextual targeting. This episode highlights our approach to diversity, equity, and inclusion, and how consolidating SSPs can create impactful campaigns. John-Paul also addresses common misconceptions in the industry, such as the fallacy that longer hours mean higher productivity, and stresses the importance of wellness, continuous learning, and mentorship in maintaining expertise. Additionally, the conversation explores the evolving role of AI in media and the irreplaceable need for human oversight in optimizing and strategizing. Wrapping up, John-Paul and Eleni discuss their global reach and ongoing collaborations, with exciting plans to visit New York and Austin. Be sure to check the show notes or YouTube description for all the resources and insights shared in this episode. Free Training Sponsored By Epom: How Not to Screw Up With DSP Setup: Top Mistakes to Avoid and Save a Fortune On the replay you'll find out how to: dodge programmatic pitfalls, boost your ads performance, and get the most out of your budget. streamline your ad processes, save money, and gain a competitive edge with expert tips and hands-on guidance. Perfect for: ad agencies, programmatic in-house teams Watch this free lesson Here: About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways: Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️ Hire people from our program mentioned above Interested in training or hiring programmatic juniors? Timestamp: (00:02) Demystifying Programmatic Consulting and Outsourcing (03:37) Marketing Agency Services Explained Simply (10:42) Effective White Labeling in Agency (13:36) Programmatic Consulting (18:41) Unlocking Career Potential Through Transferable Skills (26:17) Career Success and Specialization in Industry New Reach and Frequency® program starting in August! Sign Up Here: Learn How To Optimize Your Programmatic Campaign in 15mins or Less Meet Our Guest: John-Paul Burke Meet The Team: Hélène Parker - Chief Programmatic Coach Learn Programmatic Programmatic Digest | | Manuela Cortes - Co-Host Programmatic Digest In Espanol Training Roadmap Sample Request: Join our next training program by signing up to our waitlist below: Join Our Slack Channel for programmatic ninjas looking to level up and build a network:
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Insights from Stefanie Beach on Consultancy Transformation and Strategic Outsourcing
08/28/2024
Insights from Stefanie Beach on Consultancy Transformation and Strategic Outsourcing
Stefanie Beach, founder and CEO of SMB Media Consulting, shares essential strategies for optimizing digital media in the latest Programmatic Digest podcast. She discusses her firm's evolution from a consultancy to a full-service media agency offering paid search, social media, programmatic, SEO, ad operations, and email marketing. Stefanie emphasizes the benefits of strategic outsourcing, including partnering with agencies to white label services for specialized expertise. She highlights the role of programmatic consultants in swiftly supporting buying teams and the importance of thorough audits for uncovering areas of improvement. Effective delegation and celebrating wins are key themes, encouraging media professionals to document their achievements to demonstrate value and readiness for advancement. Stefanie's client-centric approach underscores building strong client relationships through understanding goals and continuous education, providing a roadmap for media professionals to enhance their strategies and achieve digital media success. Free Training Sponsored By Epom: How Not to Screw Up With DSP Setup: Top Mistakes to Avoid and Save a Fortune On the replay you'll find out how to: dodge programmatic pitfalls, boost your ads performance, and get the most out of your budget. streamline your ad processes, save money, and gain a competitive edge with expert tips and hands-on guidance. Perfect for: ad agencies, programmatic in-house teams Watch this free lesson Here: About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways: Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️ Hire people from our program mentioned above Interested in training or hiring programmatic juniors? Timestamp: (00:02) Demystifying Programmatic Consulting and Outsourcing (03:37) Marketing Agency Services Explained Simply (10:42) Effective White Labeling in Agency (13:36) Programmatic Consulting (18:41) Unlocking Career Potential Through Transferable Skills (26:17) Career Success and Specialization in Industry New Reach and Frequency® program starting in August! Sign Up Here: Learn How To Optimize Your Programmatic Campaign in 15mins or Less Meet Our Guest: Stefanie Beach Hélène Parker - Chief Programmatic Coach Learn Programmatic Programmatic Digest | | Manuela Cortes - Co-Host Programmatic Digest In Espanol Training Roadmap Sample Request: Join our next training program by signing up to our waitlist below: Join Our Slack Channel for programmatic ninjas looking to level up and build a network:
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S19 - Masterclass Para Publishers Sobre First Party Data con Gabriel Weitz de AdGoat
08/05/2024
S19 - Masterclass Para Publishers Sobre First Party Data con Gabriel Weitz de AdGoat
¿Conocen a los Messi o GOAT de los Ads? Aunque Google no vaya a remover sus cookies de Chrome, esto no significa que nuestros pubs en Latam no deberían aprender nuevas herramientas y estrategias para organizar y monetizar su 1st party date. Hablamos de retail, CMPs, Google Sandbox y muchos temas más con Gabriel Weitz, COO de AdGoat.
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153. I Served 1MM Impressions Blank: Here's How To Avoid
07/18/2024
153. I Served 1MM Impressions Blank: Here's How To Avoid
Join The Free Training Sponsored by : How Not to Screw Up With DSP Setup: Top Mistakes to Avoid and Save a Fortune 🗓️ Thursday July 25th at 10 AM EST Can’t join Live? No problem, register and you’ll receive the recording to review after ✅ Extra Bonus if you join Live Designed specifically for ad agencies and programmatic in-house teams, this training will equip you with the knowledge to avoid common pitfalls, optimize performance, and maximize ROI. Sign up today to streamline your processes, save on costs, and stay ahead of the competition with expert insights and practical guidance. 🦄 Streamline Your DSP Setup: Ten Critical Errors to Eliminate Sign up to this Free Training Sponsored by Epom: In this webinar, we will cover 10 specific mistakes with their solutions and provide a guide on how to solve each with your teams 3 Benefits/results to Join: ✅ Maximize ROI: Learn expert strategies to optimize your DSP setup, ensuring you get the most out of your advertising budget. ✅ Avoid Costly Mistakes: Gain insights into common pitfalls and how to avoid them, saving you time and money in the long run. ✅ Enhance Performance: Discover advanced techniques to streamline your processes and improve overall campaign effectiveness, giving you a competitive edge in the market. Register Now: #programmatic #adagency #podcast #adtech #adoptimization #cookiedeprecation #datadrivenmarketing #cookielessfuture #digitalmarketing
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152. How To Avoid Overspending in Your Programmatic Ad Campaign
07/16/2024
152. How To Avoid Overspending in Your Programmatic Ad Campaign
Join The Free Training Sponsored by : How Not to Screw Up With DSP Setup: Top Mistakes to Avoid and Save a Fortune 🗓️ Thursday July 25th at 10 AM EST Can’t join Live? No problem, register and you’ll receive the recording to review after ✅ Extra Bonus if you join Live In this training, we will cover 10 specific mistakes with their solutions and provide a guide on how to solve each with your team. Sign up to this Free Training Sponsored by Epom: This if for you: 💻You’ve made the same mistake as described in tbe video or almost was this person 💻 Wasted Budget: You’re struggling with inefficient ad spend due to poor DSP setup. 💻 Low ROI: You’re not seeing the expected return on investment from your programmatic campaigns. 💻Complex Setup Process: You find the DSP setup process confusing and time-consuming. 💻Frequent Errors: You’re dealing with common mistakes that lead to campaign underperformance. 💻Lack of Expertise: You feel overwhelmed by the technical aspects and lack of in-house knowledge. 💻Missed Opportunities: You’re losing out on potential leads and conversions due to suboptimal setup. 💻Inconsistent Results: You’re experiencing unpredictable and inconsistent campaign outcomes. 💻High Operational Costs: You’re facing high operational costs without seeing a proportionate increase in performance. Register Now: #programmatic #adagency #podcast #adtech #adoptimization #cookiedeprecation #datadrivenmarketing #cookielessfuture #digitalmarketing
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151. The Programmatic Ecosystem: Cookie Mapping vs. ID Bridging - Part 1
07/09/2024
151. The Programmatic Ecosystem: Cookie Mapping vs. ID Bridging - Part 1
The YouTube vodcast may be more beneficial considering I walk through it and illustrate it all. New Reach and Frequency® program starting soon! Sign Up Here: This podcast was pulled from a live training we did a year ago explaining Cookie Mapping, also known as Cookie Table. Part 1 defines cookie mapping and how it happens within the auction. Both cookie mapping and ID bridging aim to identify and track user behavior across the internet, but cookie mapping is more specific to cookies across sites, whereas ID bridging encompasses a wider range of identifiers and devices. The YouTube vodcast may be more beneficial considering I walk through it and illustrate it all. Part II will do the same but focusing on ID Bridging. Learn How To Optimize Your Programmatic Campaign in 15mins or Less About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways: Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️ Hire people from our program mentioned above Interested in training or hiring programmatic juniors? Timestamp: (02:04 - 03:32) Understanding the DSP and SSP (05:08 - 07:05) Understanding Ad Servers in Digital Advertising (08:01 - 10:21) Understanding Ad Tech Ecosystem Bridge (17:43 - 18:54) Understanding the Lifecycle of Ad Impressions (26:08 - 27:22) Digital Ad Exchange Process Overview (34:26 - 35:45) Media Buying Strategy Overview Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: Meet The Team: Hélène Parker - Chief Programmatic Coach Learn Programmatic Programmatic Digest | | Manuela Cortes - Co-Host Programmatic Digest In Espanol Training Roadmap Sample Request: Join our next training program by signing up to our waitlist below: Join Our Slack Channel for programmatic ninjas looking to level up and build a network:
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150. WTF is Programmatic Curation And Why Is It Important
07/02/2024
150. WTF is Programmatic Curation And Why Is It Important
New Reach and Frequency® program starting soon! Sign Up Here: Checkout this podcast on YouTube: https://www.youtube.com/watch?v=9q5GXfAI5Bc&list=PPSV Say goodbye to the outdated 'set it and forget it' mindset; we're here to show you why the human touch still reigns supreme in the face of AI's rise. In this riveting episode, we dissect the intricacies of programmatic curation, Supply Path Optimization (SPO), and the unique value of private deals. You won't want to miss our deep dive into how curated packages from publishers, agencies, and data providers are revolutionizing transparency and audience reach in the ad world. Prepare to be empowered with actionable insights for traders and campaign managers as we reveal the strategies that are reshaping the programmatic landscape. We'll explore the ascent of boutique agencies in the advertising domain and unpack how their specialized services are attracting major brands. Also, gain a deeper understanding of the strategic decision-making behind campaign exclusions - it's about performance metrics, not the quality of the supply source. This episode is a treasure trove for ad tech professionals, filled with guidance on cultivating robust supply partner relationships and mastering buyer strategies for optimal growth. Join us for a thought-provoking discussion that will elevate your approach to programmatic partnerships. About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways: Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️ Hire people from our program mentioned above Interested in training or hiring programmatic juniors? Timestamp: (03:21) - Programmatic Curation for Digital Advertising (08:32 - Understanding Curated Deals in Ad Tech (13:49) - Importance of Creative Supply Management (22:13) - Supply Path Optimization Strategies for Growth (26:43) - Optimizing Site and Supply Performance Training Roadmap Sample Request: Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: Meet The Team: Hélène Parker - Chief Programmatic Coach Learn Programmatic Programmatic Digest | | Manuela Cortes - Co-Host Programmatic Digest In Espanol Join our next training program by signing up to our waitlist below: Also take a moment to check out: How To Optimise Data Segment:
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149. A Buyer’s Guide To addressing the impact of MFA sites on their programmatic campaigns
05/14/2024
149. A Buyer’s Guide To addressing the impact of MFA sites on their programmatic campaigns
......Adalytic's report..... The revelations from Adalytics' March report are a “wakeup” call to demand higher standards across digital advertising platforms. I take you through the implications, discussing the performance of SSPs and DSPs certified by the Trustworthy Accountability Group (TAG) and why it's crucial to scrutinise traffic legitimacy. We also cover actionable strategies to refine site lists and achieve accountability, highlighting the necessity for targeted advertising approaches over broad strokes. Get ready to adopt a trader's mindset, where vigilance and meticulous data examination pave the way to optimization. To get the training roadmap sample, request it here: Additional Resources: About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways: Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️ Hire people from our program mentioned above Interested in training or hiring programmatic juniors? Timestamp: (00:02) - Understanding Forbes' MFA Practices (11:17) - Implications of MFA in Ad Tech (19:08) - Trust and Verify in Advertising Strategy (31:32) - Cut the Fluff, Show Results (36:48) - Strategic Partnership for Efficient Decision Making Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: Meet The Team: Hélène Parker - Chief Programmatic Coach Learn Programmatic Programmatic Digest | | Manuela Cortes - Co-Host Programmatic Digest In Espanol Get this directly in your inbox weekly including more gems! Let’s keep in touch: Sign up to receive our weekly newsletter here: Join our next training program by signing up to our waitlist below: Also take a moment to check out: How To Optimise Data Segment: Join Our Slack Channel for programmatic ninjas looking to level up and build a network:
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S18. Editores al Frente: Estrategias Innovadoras en la Era de la Privacidad Digital
05/03/2024
S18. Editores al Frente: Estrategias Innovadoras en la Era de la Privacidad Digital
La masterclass de Diana Moyano: desde estrategias prácticas hasta consejos expertos, analizamos cómo los publishers pueden mantener la relevancia y la efectividad de sus estrategias de segmentación de usuarios sin depender de cookies. Únete a nosotros mientras desentrañamos los desafíos y descubrimos nuevas oportunidades para el éxito en el complejo panorama en la industria Europea con nuevas reglas de privacidad. ¿Quieres aprender sobre programmatic? - Ingresa a nuestro curso Reach and Frequency Conoce más sobre Helene Parker: Tu host: Manuela Cortes -
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148. A Buyer's Introduction to Made For Arbitrage (MFA) Sites
04/16/2024
148. A Buyer's Introduction to Made For Arbitrage (MFA) Sites
Could your ad dollars be slipping through the cracks of digital advertising? Our latest episode peels back on the shady world of Made for Arbitrage (MFA) sites, where clickbait is king and quality content takes a backseat. We discuss how your everyday household brands can inadvertently fuel these revenue traps, with the likes of Amazon and Forbes grappling to uphold ad integrity amidst site spoofing shenanigans. With a dive into Adalytics reports and the challenges of frequency capping, we're on a mission to empower programmatic traders and buyers to recognize and evade these digital landmines. So, if you're ready to elevate your understanding of MFA(s) and steer clear of its pitfalls, tune in for an episode that combines practical insights with actionable advice—and yes, next week, we'll unravel yet another layer of the ad tech onion, Adalytics report #2 on Forbes! To get the training roadmap sample, request it here: Additional Resources: About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways: Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️ Hire people from our program mentioned above Interested in training or hiring programmatic juniors? Timestamp: (00:03 - 00:28) Arbitrage vs. Advertising (04:08 - 05:41) Understanding MFA Websites and KPIs (06:53 - 08:51) High Ad Density and MFA Sites (11:32 - 13:10) Website Analysis and Verification Tools (19:08 - 21:02) Inefficiencies in Digital Advertising Industry (21:09 - 24:44) Ad Placement on MFA Websites (25:53 - 28:36) Maximizing Efficiency With AI Tools (36:45 - 37:52) Toy Factory Production Tracking System, a Tale of ChatGPT (44:33 - 45:01) Chrome Extensions for Industry Knowledge Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: Meet The Team: Hélène Parker - Chief Programmatic Coach Learn Programmatic Programmatic Digest | | Manuela Cortes - Co-Host Programmatic Digest In Espanol Get this directly in your inbox weekly including more gems! Let’s keep in touch: Sign up to receive our weekly newsletter here: Join our next training program by signing up to our waitlist below: Also take a moment to check out: How To Optimise Data Segment: Join Our Slack Channel for programmatic ninjas looking to level up and build a network:
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147. Transforming Ad Agencies with Automated Programmatic Solutions
04/10/2024
147. Transforming Ad Agencies with Automated Programmatic Solutions
Hélène Parker and Sergey from EPOM dive into maximizing agency efficiency and productivity, navigating the programmatic ad tech landscape. They underscore the role of programmatic traders in driving revenue and share EPOM's advanced technology empowering precise media buying. Balancing intuition with data-driven decisions and adopting tech stacks enhance traders' skills. Automation liberates traders from mundane tasks, revolutionizing workflows. They debunk myths of intuition-led strategies and advocate for specialized tools. The discussion highlights AI's analytical power and human creativity in advertising, emphasizing genuine partnerships and solutions-based approaches. To get the training roadmap sample, request it here: About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways: Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️ Hire people from our program mentioned above Interested in training or hiring programmatic juniors? Timestamp: (00:18 - 00:48) Agency World Dos and Don'ts (06:18 - 07:01) Agency Challenges and Solutions (10:11 - 11:50) Optimizing Agency Platform Efficiency (14:29 - 15:33) Streamlining Data Automation for Efficiency (18:23 - 19:18) Flexible Trial Periods for Growing Companies (29:02 - 30:04) Barriers to in-House Hiring and Training (33:47 - 35:33) Humanizing Sales Relationships (39:33 - 40:37) Honesty and Transparency in Sales Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: Meet Our Guest: Sergey Shchelkov: Meet The Team: Hélène Parker - Chief Programmatic Coach Learn Programmatic Programmatic Digest | | Manuela Cortes - Co-Host Programmatic Digest In Espanol Get this directly in your inbox weekly including more gems! Let’s keep in touch: Sign up to receive our weekly newsletter here: Join our next training program by signing up to our waitlist below: Also take a moment to check out: How To Optimise Data Segment: Join Our Slack Channel for programmatic ninjas looking to level up and build a network:
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146. A Buyer's Introduction to Supply Path Optimization
04/04/2024
146. A Buyer's Introduction to Supply Path Optimization
Here’s a training I lead on LinkedIN and YouTube live in March on How to create a Supply Path Toolbox as a programmatic trader and buyer. I guide you through practical examples, including a live report analysis, offering a tangible grasp of optimizing a site's supply. We explore the importance of choosing the right Supply-Side Platforms (SSPs), sellers, and sites, emphasizing how this selection can lead to improved campaign performance and a more sustainable programmatic ecosystem. Moreover, listen/watch in as we unravel the 'triple S'—SSP, seller, and site—and their pivotal roles in the advertising supply chain. Traders, take note of the invaluable checklist for routine optimization tasks shared to keep your campaigns at their peak. To get the training roadmap mentioned and the deck, request it here: Access the YouTube here: This is a great opportunity to understand best practices when optimizing sites and how to make data driven decisions based on your campaigns objectives. What To Expect: - Live example of how to optimize (I'll go over a report sample and walk you through clear steps on how to execute on your own) - How to continue learning from me (free and paid training opportunities) About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways: Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️ Hire people from our program mentioned above Interested in training or hiring programmatic juniors? Timestamp: 06:44 - 07:56 Programmatic Trading Presentation 11:30 - 12:32 Defining Terms for Industry Confusion 27:11 - 29:57 Transparency in Audience Network and Programmatic 39:53 - 40:30 Understanding Supply Path Optimization 50:09 - 51:55 Digital Marketing Analysis and Decision-Making 56:55 - 58:48 Email Newsletter Audience Engagement Optimization 01:00:21 - 01:01:35 Importance of Jounce Media and Adalytics 01:08:40 - 01:09:59 Diverse Media Outreach and Collaboration Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: Honourable mentions: https://www.linkedin.com/in/alimanning/ https://www.chalice.ai/ https://www.linkedin.com/in/krzysztof-f-02987891/ https://adalytics.io/research https://www.linkedin.com/in/christopherfkane/ https://jouncemedia.com/ https://www.linkedin.com/in/kerelcooper/ https://www.groupblack.co/ https://www.linkedin.com/in/devon-christopher-johnson-73730447/ https://www.linkedin.com/company/bomesi/ https://www.linkedin.com/in/lashawndagoffin/ https://colossusmediassp.com/ https://www.linkedin.com/in/justinvbarton/ https://www.blackenterprise.com/ https://blavitymedia.com/ https://www.shemedia.com/partner-network https://www.linkedin.com/in/robertabeeler/ https://beeler.tech/ Meet The Team: Hélène Parker - Chief Programmatic Coach Learn Programmatic Programmatic Digest | | Manuela Cortes - Co-Host Programmatic Digest In Espanol Get this directly in your inbox weekly including more gems! Let’s keep in touch: Sign up to receive our weekly newsletter here: Join our next training program by signing up to our waitlist below: Also take a moment to check out: How To Optimise Data Segment: Join Our Slack Channel for programmatic ninjas looking to level up and build a network:
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145. Elevating Ad Campaigns through Tactical DSP UtilizationWith Preciso
03/04/2024
145. Elevating Ad Campaigns through Tactical DSP UtilizationWith Preciso
Our host, Hélène Parker, explores programmatic advertising with Manal Saho from Preciso, tracing her journey from business administration to leading Preciso’s global sales team. We uncover Preciso’s budget-friendly DSP solutions and the impact of international collaboration in the ever-evolving digital advertising landscape. We also dive into the staying power of first-party cookies, effective programmatic campaigns, and strategic ad spend allocation. Highlighting transparency, integrating Google Analytics (Shout out to ClickVoyant), and aligning client expectations for campaign success. Gratitude to Manal for insights, emphasizing clear communication and education on programmatic metrics. About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways: Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall (🌟Request a sample training roadmap❗️) Hire people from our program mentioned above Interested in training or hiring programmatic juniors? Timestamp: 00:00:10 - 00:00:24 - International Collaboration in Programmatic Advertising 00:07:41 - Discussion on Cookie Deprecation 00:10:33 - First-Party Cookies and Advertising Strategy Importance 00:14:39 - Partnership Considerations and Recommendations (Shoutout to ClickVoyant - Your GA4 angels) 00:16:46 - Importance of Transparency in Marketing 00:25:11 - Expressing Gratitude and Farewell Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: Guest Information: Manal Saho Meet The Team: Hélène Parker - Chief Programmatic Coach Learn Programmatic Programmatic Digest | | Manuela Cortes - Co-Host Programmatic Digest In Espanol Get this directly in your inbox weekly including more gems! Let’s keep in touch: Sign up to receive our weekly newsletter here: Join our next training program by signing up to our waitlist below: Also take a moment to check out: How To Optimise Data Segment: Join Our Slack Channel for programmatic ninjas looking to level up and build a network:
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144. A Deep Dive into the Evolution of Gaming Advertising With Playwire
02/26/2024
144. A Deep Dive into the Evolution of Gaming Advertising With Playwire
Join me, Hélène Parker, as I chat with Playwire's CEO, Jason Dubin, about his unique journey from dentistry to digital media mastery. Discover the captivating realm of programmatic advertising and the dynamic world of video games as Jason unveils the intricacies of ad technology. We dive into Playwire's operations, simplifying complexities for content creators, and explore the vital role of brand safety in upholding content integrity. We explore the impact of ad serving technologies like open and header bidding, navigating the challenge of placing ads in the right context for real engagement. Jason's transition from Intergi to Playwire underscores the significance of a name in the digital landscape and the ongoing quest to protect brands and audiences. We also uncover surprising demographic shifts in gaming, with moms emerging as influential gamers. Learn about seamlessly integrating ads into games without disrupting immersion and the potential of platforms like Roblox for innovative brand partnerships. Gain insights into the future of gaming advertising. About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways: Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall (🌟Request a sample training roadmap❗️) Hire people from our program mentioned above Interested in training or hiring programmatic juniors? Timestamp: 00:00:10 - 00:06:11 - Navigating the Changing Tech Industry 00:18:11 - Direct Versus Programmatic 00:25:29 - Gaming's Impact and Engagement Expands 00:28:35 - Protecting Brand Integrity in Gaming 00:35:00 - Learning and Growth in Leadership Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: Guest Information: Jayson Dubin Meet The Team: Hélène Parker - Chief Programmatic Coach Learn Programmatic Programmatic Digest | | Manuela Cortes - Co-Host Programmatic Digest In Espanol Get this directly in your inbox weekly including more gems! Let’s keep in touch: Sign up to receive our weekly newsletter here: Join our next training program by signing up to our waitlist below: Also take a moment to check out: How To Optimise Data Segment: Join Our Slack Channel for programmatic ninjas looking to level up and build a network:
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S17. Supply Path Optimization con Antonio Minuta de Freestar
02/22/2024
S17. Supply Path Optimization con Antonio Minuta de Freestar
¿QUÉ ES SPO? En este episodio, Antonio Minuta de Freestar comparte su experiencia y conocimientos sobre el mundo de los publishers en el mercado. Fue un gran episodio lleno de insights sobre los distintos approaches y desafíos que se enfrentan los publishers a la hora de optimizar sus demandas. Antonio ofrece una visión profunda sobre la industria, compartiendo insights valiosos y proporcionando una clase magistral sobre el tema. ¿Quieres aprender sobre programmatic? - Ingresa a nuestro curso Reach and Frequency Conoce más sobre Helene Parker: Tu host: Manuela Cortes -
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143. Navigating the Shift to Audio-First Advertising Strategies
02/19/2024
143. Navigating the Shift to Audio-First Advertising Strategies
Join us for an insightful conversation with Anne Frisbie from AdsWizz, drawing on her extensive 27-year journey in finance and digital media. Anne shares her expertise, transitioning from Goldman Sachs to pioneering digital audio advertising, emphasizing the crucial partnership between publishers and AdsWizz's innovative tools. We dive into the shift from mobile-focused to audio-centric advertising, exploring AdsWizz's adaptive approach and SaaS model. Our discussion explores the power of sound in branding, spotlighting podcasting's role in captivating audiences. We debunk myths about audio inventory's targeting capabilities, discuss the differences between streaming and podcast advertising creatively, and offer advice for brands entering the podcasting realm. Looking ahead to a post-cookie digital landscape, we evaluate audio's potential for contextual and data-driven marketing. Grab your headphones and join Anne Frisbie as we navigate the evolving world of audio advertising together. About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways: Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall (🌟Request a sample training roadmap❗️) Hire people from our program mentioned above Interested in training or hiring programmatic juniors? Timestamp: 00:00:10 - 00:00:37 - Exploring Audio Streaming and Programmatic Advertising 00:06:14 - Explaining Job to a Five-Year-Old 00:10:08 - Opportunities in the Audio Space 00:17:31 - Key Takeaways 00:23:13 - Predictions for Post-2024 Audience Targeting 00:27:04 - Predictive Audiences and Contextual Targeting 00:32:34 - Work-Life Balance and Family Planning Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: Guest Information: Anne Frisbie Meet The Team: Hélène Parker - Chief Programmatic Coach Learn Programmatic Programmatic Digest | | Manuela Cortes - Co-Host Programmatic Digest In Espanol Get this directly in your inbox weekly including more gems! Let’s keep in touch: Sign up to receive our weekly newsletter here: Join our next training program by signing up to our waitlist below: Also take a moment to check out: How To Optimise Data Segment: Join Our Slack Channel for programmatic ninjas looking to level up and build a network:
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142. Breaking Down the Advertising Supply Chain with Industry Insights
02/13/2024
142. Breaking Down the Advertising Supply Chain with Industry Insights
Episode 142 Title: Breaking Down the Advertising Supply Chain with Industry Insights In a recent episode, Kurt Donnell from Freestar simplifies the intricacies of online ad auctions, emphasizing financial success for content creators through Freestar's adept monetization solutions. The evolving digital adscape is explored, with a focus on supply path optimization and AI's role in real-time ad adjustments without disrupting user experience. Freestar's ad tech associate program is highlighted as a platform nurturing diverse skill sets. The importance of soft skills, including communication and curiosity, is stressed for thriving in the dynamic ad tech industry. Kurt shares personal insights on networking, mentorship, and the value of questioning, providing a playbook for success. About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways: Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall (🌟Request a sample training roadmap❗️) Hire people from our program mentioned above Interested in training or hiring programmatic juniors? Timestamp: 00:00:10 - 00:00:11 - Emerging Tech and Internal Growth Programs 00:02:45 - Journey Into and Through Ad Tech 00:12:35 - Automated Optimization and Machine Decision-Making 00:19:21 - Training Program Challenges and Group Placement 00:23:49 - Reasons for Leaving and Career Growth 00:25:47 - Communication and Curiosity in Career Development Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: Guest Information: Kurt Donnell | Meet The Team: Hélène Parker - Chief Programmatic Coach Learn Programmatic Programmatic Digest | | Manuela Cortes - Co-Host Programmatic Digest In Espanol Get this directly in your inbox weekly including more gems! Let’s keep in touch: Sign up to receive our weekly newsletter here: Join our next training program by signing up to our waitlist below: Also take a moment to check out: How To Optimise Data Segment: Join Our Slack Channel for programmatic ninjas looking to level up and build a network:
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Programmatic Training: Underpacing Do's and Don't's
02/12/2024
Programmatic Training: Underpacing Do's and Don't's
Interested in more training? We have a FREE optimization training coming up on the 22 February 2024 on LinkedIN. Check out more details: About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways: Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall (🌟Request a sample training roadmap❗️ ) Hire people from our program mentioned above Interested in training or hiring programmatic juniors?
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141. Beeler.Tech’s Navigator NYC: My Takeaways
01/31/2024
141. Beeler.Tech’s Navigator NYC: My Takeaways
At the Navigator conference in NYC this past November 2023, I had the pleasure to attend and host a session called Finding The Right Impression In The Open Internet. I also had the pleasure of attending a few additional sessions and you’ll get to watch/listen to my recordings. Additional Resource: About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. Access the Reach and Frequency™️ course for 30 days for a one time fee of $475 USD! Email us Interested in training or hiring programmatic ninjas? Timestamp: Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: Guests Information: Grouchy Greg Watkins | Jaime Schultheis Mebrulin Francisco Emily Scadden Tom Triscari | Renee Appelle | Dèvon Christopher Johnson | | Meet The Team: Hélène Parker - Chief Programmatic Coach | | Programmatic Digest | | Manuela Cortes - Co-Host Programmatic Digest In Espanol Get this directly in your inbox weekly including more gems! Let’s keep in touch: Sign up to receive our weekly newsletter here: Join our next training program by signing up to our waitlist below: Also take a moment to check out: How To Optimise Data Segment: Join Our Slack Channel for programmatic ninjas looking to level up and build a network:
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Mastering Programmatic Buying in Compliance with COPPA Guidelines
01/16/2024
Mastering Programmatic Buying in Compliance with COPPA Guidelines
In this week’s episode, we welcome Saray Mora, programmatic expert and she helps answer the following questions/topics: What does it take to build a programmatic strategy under COPPA guidelines Explaining COPPA laws and best practices Brand safety targeting and challenges About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. Interested in training or hiring programmatic juniors? Timestamp: 00:00:15 - 00:01:01 - Meet Saray Moray 00:03:15 - Programmatic training is intense 00:05:05 - Building a Programmatic team from scratch 00:07:10 - Challenges in LATAM - Limitation in some platform access 00:10:45 - Understanding the difference between a buy-side trader vs. sell-side adops 00:13:38 - YouTube’s Negative Impact on Youth Targeting 00:15:20 - Explaining COPPA and Best Practices 00:19:30 - Best Practices under COPPA’s laws 00:21:05 - Challenges with inclusive and exclusive list 00:23:55 - 3 things to remember to be coppa compliant in your targeting 00:27:01 - the importance of having a specialised team player 00:30:05 - Cute interruptions from my co-worker :) 00:31:35 - Saray’s Word of Wisdom Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: Guest Information: Saray Mora | | Meet The Team: Hélène Parker - Chief Programmatic Coach | | Programmatic Digest | | Manuela Cortes - Co-Host Programmatic Digest In Espanol Get this directly in your inbox weekly including more gems! Let’s keep in touch: Sign up to receive our weekly newsletter here: Join our next training program by signing up to our waitlist below: Also take a moment to check out: How To Optimise Data Segment: Join Our Slack Channel for programmatic ninjas looking to level up and build a network:
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S16. Lotame+IAB: Navegando el Futuro Cookieless y el Auge del Retail Media en LATAM
12/07/2023
S16. Lotame+IAB: Navegando el Futuro Cookieless y el Auge del Retail Media en LATAM
Descubre cómo las soluciones de identidad están dando forma al futuro sin cookies y quiénes lideran el camino en esta transición. Exploramos el crecimiento del retail media en Latinoamérica y cómo ha dado origen a las Redes de Retail Media IAB. Además, Jeffrey Bustos y Sebastian Yoffe profundizan en la gestión de grandes datos en respuesta a la evolución de las necesidades de los consumidores. Explora el futuro del marketing digital en Latinoamérica con dos expertos destacados en el campo.
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139. How To Partner With Black Owned Media, for real
11/29/2023
139. How To Partner With Black Owned Media, for real
DéVon Christopher Johnson is a media entrepreneur and a marketing expert with over 11 years of experience in creating and leading diverse and inclusive multimedia platforms. He is the co-founder of Black Owned Media Equity & Sustainability Institute (), a non-profit organization that supports and empowers Black-owned media outlets to thrive and grow. He is also the founder and CEO of , a full-scale media company that speaks to the modern and aspirational multicultural male audience through print, digital, podcasts, events, and influencers. Here’s the tweet version of our conversation: The Future is Diverse Black owned media is quality media BOMESI's mission to elevate and educate Donate finanically and volunteer your expertise DéVon's wisdom Additional resources mentioned in the interview: Support and Donate Here: Support Black-owned media platforms! BOMESI is committed to driving equity and sustainability for diverse media outlets through collaboration and a shared vision. Your efforts will inspire change and encourage a more inclusive industry. As continues to champion over 240 Black-owned media businesses, it's time we come together to strengthen the investment within the advertising and media landscape. About Us: 💡 Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. Interested in training or hiring programmatic juniors? Timestamp: 00:00:15 - Shoutout to for putting the Navigator 00:01:45 - Meet DéVon Christopher Johnson 00:02:00 - and Its Mission 00:02:15 - Why Was Created and Its Mission 00:03:10 - the 00:05:45 - The Buyer and Seller Relationship: Trust, Creativity, Expertise 00:06:22 - The Bleu Life Magazine Brand Is Currency and Quality, Reaching Black Men 00:08:45 - The History of Black Bodies Has Always Been Exploited As A Marketing Tool 00:11:20 - What Would DéVon Do? A LinkedIN Tale of Racism at an Ad Agency 00:16:38 - Lead With Compassion and Be the Ally By Actively Listening 00:19:30 - Is Solution Driven 00:22:05 - Check out the 00:24:05 - The Difference Between Programmatic Selling vs. Buying 00:27:55 - How Do Buyers Know Minority Owned Media 00:30:01 - “We Don’t Have A Diversity / DEI Budget” 00:33:35 - Giving Tuesday Effort - Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: Guest Information: DéVon Christopher Johnson | | Bleu Life Magazine | | Bombshell By Bleu | | BOMESI | | | Meet The Team: Hélène Parker - Chief Programmatic Coach | | Programmatic Digest | | Manuela Cortes - Co-Host of Programmatic Digest In Espanol Get this directly in your inbox weekly including more gems! Let’s keep in touch: Sign up to receive our weekly newsletter here: Join our next training program by signing up to our waitlist below: Also take a moment to check out: How To Optimise Data Segment: Join Our Slack Channel for programmatic ninjas looking to level up and build a network: Support BOMESI and Donate Here:
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S15 - Quiero Ser Product Manager con Claudio Marrero
10/13/2023
S15 - Quiero Ser Product Manager con Claudio Marrero
En este episodio charlamos con Cluadio Marrero sobre: Cómo es la transción de desarrollador a Product Manager. La diferencia entre Product Manager y Project Manager. Por qué la AI como chatGPT no hace peligrar el trabajo de los Product Managers. El link de su libro: https://quieroserproductmanager.com/
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138. Multicultural Targeting in Programmatic Media with Iesha White
10/12/2023
138. Multicultural Targeting in Programmatic Media with Iesha White
Iesha White is a programmatic media expert with over 10 years experience working for companies like Tinuiti, Sony Pictures, Xaxis, PureCars, etc. She walks us through the importance of multicultural targeting in programmatic advertising and how to implement accordingly. We cover some essential discussion points including why a person’s identity isn’t brand unsafe!!!!!!! (yes, we had to explain why excluding keywords such as “black” or “asian” or “queer” is unacceptable and simply wrong!!!). Another important focus was why consider adding multicultural media and how it can affect the bottom line for brands. Additional resources mentioned in the interview: ● ● ● About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. Interested in training or hiring programmatic juniors? At Helene Parker Consulting, we provide training and media buying. Timestamp: 00:00:25 - 00:01:35 - 00:02:10 - Meet Iesha White 00:05:45 - How She Landed in Programmatic (super interesting story 😅🤣!) 00:11:01 - Shoutout to Gabriel Cohen at Magnite 00:11:50 - The Importance of a diverse team, how it influence my career 00:12:45 - Black People, Queer are often blocked for brand safety reasons, wtf?? 00:15:22 - What, How, and Why multicultural targeting is important 00:17:02 - Less than 7% is spent in multicultural media where 40% of the US population is. 00:19:52 - Black owned media ain’t interested in programmatic and prefer direct deals 00:23:03 - Best practices: what you should do 00:25:17 - One’s identity isn’t brand unsafe 00:27:05 - Reaching out to your DSP team to fix it! 00:27:05 - Reach and Frequency™️ program is looking for partners to offer internships/employment 00:32:15 - Why consider spending on diverse/multicultural media 00:37:55 - Targeting strategy 00:40:01 - Actionable insight for buyers/brands 00:44:35 - Iesha’s Word of Wisdom Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: Guest Information: Iesha White | Meet Our Team: Hélène Parker - Chief Programmatic Coach | | | Programmatic Digest - | | Get this directly in your inbox weekly including more gems! Let’s keep in touch: Sign up to receive our weekly newsletter here: Join our next training program by signing up to our waitlist below: Also take a moment to check out: How To Optimize Data Segment: Join Our Slack Channel for programmatic ninjas looking to level up and build a network:
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137. Above The Fold, a Boutique-Style Agency in Programmatic Advertising
10/02/2023
137. Above The Fold, a Boutique-Style Agency in Programmatic Advertising
Client Spotlight 🌟 Above The Fold 🦄 Owning an account from start to growth is growing more popular and Above The Fold Partners are our guest on the podcast this week, highlighting the importance of boutique style agencies. They specialise in piecing the funnel back together for their clients, prioritising all channels the right way by educating, recommending, and testing the full funnel for their brands and clients. Jessica and Julianne are a breath of fresh air and their charisma and passion for what they do can be heard in this interview. If you are interested in working with the Above The Fold team, and receive a free media plan to see how programmatic can fit in your marketing/advertising. About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. Interested in training or hiring programmatic juniors? Timestamp: 00:03:23 - Who is Julianne Martin? 00:08:32 - Who is Jessica Chase? 00:15:54 - The importance of 3rd party education training like the Reach and Frequency™️ 00:18:02 - Importance of working with a Boutique Style Programmatic Agency 00:22:32 - Specialise teams vs. Account based 00:27:11 - Piecing the digital advertising puzzle together from top to low funnel 00:31:02 - The Google Analytics Dance 00:34:22 - The Success Story of a Startup that Grew Revenue By Partnering With Above The Fold 00:36:45 - Julianne’s Successful Case Study of Supplement eCommerce Brands 00:40:41 - Why TikToking Programmatic Is Working (Check out @ ProgrammaticAds on TikTok) 00:43:21 - Jessica’s Word of Wisdom: Prioritising Your Time #TimeManagement #PrioritizingWellness 00:45:51 - Julianne’s Word of Wisdom: Be A Source of Good: Integrity and Expertise #fulfillingwork 00:48:10 - Giving 3 F*cks A Day To Help Keep Your Sanity Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: Guest Information: Above The Fold | | | Jessica Chase | | Julianne | | Meet Our Team: Hélène Parker - Chief Programmatic Coach | | | Programmatic Digest - | | Get this directly in your inbox weekly including more gems! Let’s keep in touch: Sign up to receive our weekly newsletter here: Join our next training program by signing up to our waitlist below: Also take a moment to check out: How To Optimize Data Segment: Join Our Slack Channel for programmatic ninjas looking to level up and build a network:
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