Programmatic Digest
The Programmatic Digest is a 20-30 minutes weekly podcast where we discuss with fellow industry expert programmatic and digital media news. Our mission on this podcast is to share knowledge, highlight Diversity & Inclusion in AdTech, and educate ourselves as we build this community of programmatic and digital ninjas. Would you like to learn more about programmatic? Check our Reach and Frequency™️ Course - https://www.heleneparker.com/course/ We offer customized training programs to you and your team - https://www.heleneparker.com/workshop/
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180. From History Major to MadTech Leader: Heather Macaulay on Tech Stack Clarity, Connectivity, and Career Advice
07/16/2025
180. From History Major to MadTech Leader: Heather Macaulay on Tech Stack Clarity, Connectivity, and Career Advice
In this episode of the Programmatic Digest, we sit down with Heather Macaulay, President of MadTech, an AdTech consultancy transforming how teams approach data, integrations, and strategy. Heather shares her unexpected journey into ad tech—from Newbury Street project management to Pubmatic to founding MadTech—and the lessons she’s picked up along the way. We dive into what it really means to have a strong, scalable tech stack, the common mistakes advertisers make when choosing tools, and why platform connectivity is now mission-critical. Heather also breaks down how MadConnect, MadTech’s integration engine, is solving industry-wide challenges around data orchestration and interoperability. We also talk about early career growth, preparedness as a power move, and the importance of being a lifelong student. Plus, Heather shares how AI is shaping her workflow and offers tactical advice for making the most of tools like ChatGPT. If you're in your first few years in the industry—or managing a team that is—this episode is gold. About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Programmatic Training & Coaching: Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Self-Paced Course: Learn at your own speed with full content access. Timestamps: (00:00) - Welcome & Guest Intro (01:49) - Heather’s Origin Story: From Literature to Ad Tech (04:28) - Events, Community, and Female-Forward Activations (06:28) - What MadTech Does: Product + Data Consultancy (07:26) - Solving Integration Challenges with MadConnect (08:55) - Advice for Newbies: Be Curious, Prepared & Over-Invest (11:47) - Tech Stack Talk: Common Gaps and Evaluation Strategy (15:18) - API Gaps & the Cost of Poor Connectivity (17:31) - Real-World Examples: Activating Audiences with MadConnect (20:35) - Emerging Trend: AI in Strategy, Sales & Workflow (25:03) - How to Use AI as a Junior Team Member (27:27) - Heather’s Tips for Prompting, Positioning & Product Copy (30:27) - Final Thoughts & Where to Connect Meet Our Guest: Heather Macaulay – President, MadTech Meet The Team: Hélène Parker - Chief Programmatic Coach Manuela Cortes - Co-Host Programmatic Digest In Espanol: Learn Programmatic: As a TEAM: As a Programmatic Ninja: Newsletter: Programmatic Digest
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179. From Intern to Programmatic Media Director: Navigating Career Growth and Industry Insights with David Wiener
07/03/2025
179. From Intern to Programmatic Media Director: Navigating Career Growth and Industry Insights with David Wiener
In this episode of the Programmatic Digest, we talk with David Wiener, Director of Programmatic Media at a large agency group. He shares how he got started in programmatic as an intern at a small shop while studying at Hofstra and how he worked his way up through companies like Quotient to his current leadership role. David talks about how he stayed motivated during career changes and the challenges many face in this industry, like job stress and feeling stuck. We also talk about how to keep growing and knowing when it’s time to make a move. We then break down what makes campaigns work well. We explain why building strong partnerships with platforms like Pubmatic and OpenX matters. We also explain the difference between focusing on performance and focusing on brand goals—and when each one is more important depending on your campaign’s goal. Later, we talk about personal growth and the power of networking. I share how to keep learning at work and how to handle the guilt some feel when changing jobs. We also talk about favorite TV shows like Night Agent and Peaky Blinders. We end by thanking each other and reflecting on the great conversations this podcast brings. About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Programmatic L&D Support: A monthly retainer providing hands-on training, strategy, and troubleshooting for programmatic teams. Book a Discovery Call: Programmatic Training & Coaching: Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Self-Paced Course: Learn at your own speed with full content access. Timestamp: (00:02) - Programmatic Media Director on SPO Strategy (14:48) - Navigating Performance Marketing and Career Growth (24:51) - Career Growth and Personal Development (32:41) - Gratitude and Connection in Podcasting Meet Our Guest: David Wiener https://www.linkedin.com/in/david-wiener-169523121/ Meet The Team: Hélène Parker - Chief Programmatic Coach Manuela Cortes - Co-Host Programmatic Digest In Espanol: Learn Programmatic : : : Programmatic Digest Looking for programmatic training/coaching? Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. Join our next workshop by signing up to our waitlist below:
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178. Audience First, Attribution Always: A Practical Workshop for Traders
06/27/2025
178. Audience First, Attribution Always: A Practical Workshop for Traders
This is the third episode in a special 3-part series sponsored by Drako! Check out the YouTube Interview here: In this episode, we sit down with Giorgia Howell, Head of Managed Services at Drako, to break down the art and science of smart programmatic advertising. Whether you’re a newbie trader or learning how to manage client expectations better, this one’s packed with gold. Key Takeaways: Custom targeting is a game changer Use geo-targeting, competitive conquesting, and location data to find the right users in the right places. Don’t skip pre-campaign planning Understand your audience before hitting “go.” Market research, demographic insights, and clear campaign goals will make your optimizations easier. Campaigns need love at every stage Georgia walks us through before, during, and after campaign strategies using a real-world example: a nationwide Canadian campaign. Automation is your friend Move beyond manual work—Draco’s tools help simplify complex decisions. Talk to your clients! Clear communication and alignment on KPIs = smoother campaign execution and better results. Custom targeting and solid communication aren’t just “nice-to-haves”—they’re the backbone of high-performing campaigns. Take the time to plan, optimize, and talk it out, and you’ll see real results. About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Programmatic L&D Support: A monthly retainer providing hands-on training, strategy, and troubleshooting for programmatic teams. Book a Discovery Call: Programmatic Training & Coaching: Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Self-Paced Course: Learn at your own speed with full content access. Timestamp: (00:01) - Welcome to the LinkedIN Live Podcast & guest intro (11:57) - Optimizing Ad Campaigns for Audience Targeting (18:06) - Advanced Audience Targeting Strategies (30:19) - Strategic Campaign Planning and Execution (36:32) - DraKo Team Appreciation and Update Meet Our Guest: Giorgia Howe Drako Meet The Team: Hélène Parker - Chief Programmatic Coach Manuela Cortes - Co-Host Programmatic Digest In Espanol Learn Programmatic : : : Programmatic Digest Looking for programmatic training/coaching? Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. Join our next workshop by signing up to our waitlist below:
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177. Programmatic Media Planning with a Data-First Mindset
06/05/2025
177. Programmatic Media Planning with a Data-First Mindset
This is the second episode in a special 3-part series sponsored by Drako! Check out the YouTube Interview here: In this episode, I talk with Natalia Ruelas from Drako about her journey from studying marketing in Canada to becoming an account manager in programmatic advertising. She shares how important it is to research and measure everything to help campaigns perform better. We discuss why small teams and good communication matter in this complex ad world. We also dive into campaign optimization. Natalia explains why it’s not enough to have a plan, you need SMEs that can adjust to real-world situations. We talk about: What does real-world flexibility in campaign planning look like? What are common mistakes with targeting and geofencing? How can you use data to improve campaign performance? Natalia also shares how a positive attitude can drive creativity and success. She encourages marketers to be honest with clients and work together openly. This episode is full of tips and fresh ideas to help you plan smarter and feel inspired. Stay tuned for more on data-first media planning and campaign measurement! Sign up to the Live podcast Episode 178 via LinkedIN Live: Audience First, Attribution Always: A Practical Workshop for Traders About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Programmatic L&D Support: A monthly retainer providing hands-on training, strategy, and troubleshooting for programmatic teams. Book a Discovery Call: Programmatic Training & Coaching: Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Self-Paced Course: Learn at your own speed with full content access. Timestamp: (00:02) Media Planning With Data-First Mindset (10:25) Optimizing Campaign Planning With Data (23:39) Effective Campaign Planning With Data Partners (36:51) Embracing the Superpower of Happiness Meet Our Guest: Natalia Ruelas Drako Meet The Team: Hélène Parker - Chief Programmatic Coach Manuela Cortes - Co-Host Programmatic Digest In Espanol Learn Programmatic : : : Programmatic Digest Looking for programmatic training/coaching? Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. Join our next workshop by signing up to our waitlist below:
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176. Choosing The Right Data Partner In The Crowded Programmatic Market
05/29/2025
176. Choosing The Right Data Partner In The Crowded Programmatic Market
This is the first episode in a special 3-part series sponsored by Drako! In this episode, I talk with Stewart Sullivan, CEO of Drako, about his journey from being a marketing student at Concordia University to leading a fast-growing programmatic data company. Stewart shares what it’s like to work in ad tech as a former trader and why it’s so important for media buyers and data partners to work closely together. You’ll learn how Drako grew from just reselling a DSP to building their own powerful location data tools that help solve real problems for advertisers. We talk about: How to choose the right data partner (and why it’s often confusing) The biggest myths about using custom data in campaigns Why location data is key for reaching the right audience and beating competitors How to use geo-targeting and data signals to improve campaign performance Stewart also gives great advice for marketers: Ask questions, dig into your data, and don’t just stick with what’s familiar. This episode is packed with tips for making smarter programmatic decisions — and it’s just the beginning. Stay tuned for parts 2 on Media Planning with a Data-First Mindset and 3 on Data Measurement and Attribution of this special series with Drako. Sign up to the Live podcast Episode 178 via LinkedIN Live: Audience First, Attribution Always: A Practical Workshop for Traders About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Programmatic L&D Support: A monthly retainer providing hands-on training, strategy, and troubleshooting for programmatic teams. Book a Discovery Call: Programmatic Training & Coaching: Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Self-Paced Course: Learn at your own speed with full content access. Timestamp: (00:00) - Choosing Data Partners in Programmatic (07:48) - Choosing the Right Data Partner (17:05) - Optimizing Data Onboarding and Segmentation (26:16) - Customizing Data Signals for Campaign Success (37:54) - Customizing Data Segments for Success Meet Our Guest: Stewart Sullivan Drako Meet The Team: Hélène Parker - Chief Programmatic Coach Manuela Cortes - Co-Host Programmatic Digest In Espanol Learn Programmatic : : : Programmatic Digest Looking for programmatic training/coaching? Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. Join our next workshop by signing up to our waitlist below:
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175.5. Programmatic Hands-On Keyboard Training (June Specials)
05/26/2025
175.5. Programmatic Hands-On Keyboard Training (June Specials)
What it is: A 4-week live accelerator for programmatic traders and ad ops pros who want to level up fast inside the DSP, using real campaigns and walkthroughs. Who it's for: Junior traders who want hands-on experience Client service or ad ops pros managing campaigns In-house marketers pivoting to programmatic Traditional Media Buyer What they’ll get: Weekly live DSP walkthroughs (recorded if they miss it) Campaign optimization using real examples (Bring your own or use our case studies) Slack channel access for Q&A and peer support Hélène’s personal feedback on one campaign setup or report Optional 1:1 onboarding call (first 15 signups) Price: $199/month for 3 months Cancel anytime – No commitment after July Sign Up by emailing me at or #programmatic
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175. Reaching Hispanic Audiences with Premium Video + Programmatic Power
05/14/2025
175. Reaching Hispanic Audiences with Premium Video + Programmatic Power
In this episode, we’re joined by Augusto Romano, co-founder of Digo, and Anthony Gonzalez from JWP Connatix, to break down how smart video strategies and real partnerships are helping brands connect with the growing U.S. and Hispanic audience. Augusto shares how Digo was built to serve vibrant communities such as Dominicans, Puerto Ricans, Salvadorans, and more through premium video content. Meanwhile, Anthony shows us how JWP Connatix powers this mission with advanced tech to deliver and monetize video content effectively. Together, they explain how viewer habits are shifting; everyone’s watching more video and why publishers and advertisers need to keep up. The solution? Using tools like Private Marketplaces (PMPs) and Demand-Side Platforms (DSPs) to reach Hispanic audiences in brand-safe, culturally relevant ways. But the real secret sauce? Authenticity. Augusto and Anthony talk about why brands need to understand cultural nuances, not just demographics, to truly connect. By building long-term, genuine partnerships and embracing digital transformation, especially among Latin American and Spanish-language media, brands can unlock the full power of the Hispanic market. Tune in for an insider’s look at what it takes to create meaningful connections and successful campaigns in today’s video-first world. 🚨 New cohort kicks off next week! Just a few seats left in the Reach and Frequency™ program—designed for programmatic buyers and ad ops pros ready to optimize smarter and activate with confidence. Don’t miss your chance to join this hands-on, expert-led experience. 👉 Secure your spot now: About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Programmatic L&D Support: A monthly retainer providing hands-on training, strategy, and troubleshooting for programmatic teams. Book a Discovery Call: Programmatic Training & Coaching: Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts 🦄 NEW cohort starting next week: Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Self-Paced Course: Learn at your own speed with full content access. Timestamp: (00:03) - Video Technology Partnership in Media (09:00) - Hispanic Audience Engagement Through Premium Partnerships (23:28) - Building Authentic Partnerships for Brand Engagement (36:10) - Direct Contact Information for Partners Meet Our Guest: Augusto Romano LinkedIn: Digo Hispanic Media: Anthony Gonsalves Linkedin: JWP Connatix: Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.linkedin.com/in/helene-parker/ Learn Programmatic : : : Programmatic Digest Manuela Cortes - Co-Host Programmatic Digest In Espanol Looking for programmatic training/coaching? Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. Join our next workshop by signing up to our waitlist below:
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S.20 - Video First: Estrategias para Maximizar Ingresos en Medios Digitales con Álvaro Al. Cuesta
04/22/2025
S.20 - Video First: Estrategias para Maximizar Ingresos en Medios Digitales con Álvaro Al. Cuesta
En este episodio hablamos con Álvaro Cuesta sobre cómo los publishers pueden optimizar sus estrategias de monetización a través del video. Álvaro comparte recomendaciones clave, incluyendo la elección de los mejores vendors de video, la importancia de revisar el archivo ads.txt y seleccionar partners estratégicos. Además, ofrece consejos tanto para publishers grandes como pequeños, destacando el valor de asistir a eventos de la industria, mejorar la oferta de producto y sumar video como un pilar central en la estrategia digital.
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174. Curation & SPO: Simplifying Programmatic with Bob Regular at Infolinks
04/16/2025
174. Curation & SPO: Simplifying Programmatic with Bob Regular at Infolinks
In this episode, we sit down with Bob Regular, CEO of Infolinks, to explore the evolving world of programmatic advertising and the rising importance of curation. Bob walks us through his journey in digital media—from the dial-up days to today’s complex ad tech ecosystem—offering valuable insights along the way. We dive into how Supply Path Optimization (SPO) is playing a critical role in improving the connection between advertisers and publishers by enhancing media quality and eliminating unnecessary middlemen. Using the analogy of choosing the best billboard location, Bob explains how digital ad placement is just as strategic, with audience targeting and creative messaging being essential for success. We also touch on the often-overlooked challenges of inconsistent naming conventions and unclear attention metrics, and how curation and SPO can help simplify and improve the overall advertising experience. The conversation wraps up with a closer look at the differences between direct and reseller relationships in ad tech, and how SPO is shifting industry priorities. Bob shares key takeaways from recent training sessions with media holding companies, including the major reduction in non-value-adding players since the adoption of ads.txt. This episode is a must-listen for anyone interested in the future of digital advertising and how we can build stronger, more transparent partnerships in the ecosystem. About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Programmatic L&D Support: A monthly retainer providing hands-on training, strategy, and troubleshooting for programmatic teams. Book a Discovery Call: Programmatic Training & Coaching: Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Self-Paced Course: Learn at your own speed with full content access. Timestamp: (01:44) Evolution of Digital Media Industry (09:27) Publisher Placement Curation Strategy (15:07) Challenges in Ad Serving and Curation (25:18) The Complexity of Ad Tech Pathways (33:15) Perspectives on Premium Advertising Approach (38:12) Rebuilding Collaboration in Advertising Industry Meet Our Guest: Bob Regular Infolinks Media Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.linkedin.com/in/helene-parker/ Learn Programmatic : : : Programmatic Digest Manuela Cortes - Co-Host Programmatic Digest In Espanol Looking for programmatic training/coaching? Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. Join our next workshop by signing up to our waitlist below:
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173. Adtech Economic Forum Discussion with Shannon Rudd and Allie Lichtenberg
04/10/2025
173. Adtech Economic Forum Discussion with Shannon Rudd and Allie Lichtenberg
In this episode of the Programmatic Digest Podcast, Shannon Rudd and Allie Lichtenberg joined us to talk about their experience at the AdTech Economic Forum, an event created by Rob Beeler and Tom Triscari. Allie shared how excited she was to win a free ticket, showing how helpful it is to give new professionals chances to grow. Shannon talked about how the forum felt welcoming and praised the organizers for including different voices, especially in talks about money and business deals in ad tech. They also discussed big changes happening in the ad tech world — like how people’s online behavior is changing and how AI is starting to play a bigger role in making money from content. They mentioned smart ideas from speakers like Andrew Casale about how DSPs and SSPs are changing. We also celebrated how important community is, especially groups like the Women in Programmatic Network and A very special Thank You to Advance Women for bringing this together. Shannon and Allie talked about how male allies can help support women in ad tech and why that's so important. Announcement We have opened The Reach and Frequency MEMBERSHIP, exclusive to programmatic ninjas, adops, adtech unicorns looking for a community where we can learn freely and judgement free. About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Programmatic L&D Support: A monthly retainer providing hands-on training, strategy, and troubleshooting for programmatic teams. Book a Discovery Call: Programmatic Training & Coaching: Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Self-Paced Course: Learn at your own speed with full content access. Timestamp: (00:02) - AdTech Economic Forum Takeaways (06:25) - AdTech Industry Insights and Trends (15:43) - Evolving AdTech Measurement and Diversity (30:40) - Empowering Women in AdTech Networking (34:50) - LinkedIn Networking and Engagement Meet Our Guest: Allie Lichtenberg Shannon Rudd Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.linkedin.com/in/helene-parker/ Learn Programmatic : : : Programmatic Digest Manuela Cortes - Co-Host Programmatic Digest In Espanol Looking for programmatic training/coaching? Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. Join our next workshop by signing up to our waitlist below:
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172. Marketecture Live Takeaways: Privacy, Diversity, and Identity Discussion with Shannon Rudd and Allie Lichtenberg
04/03/2025
172. Marketecture Live Takeaways: Privacy, Diversity, and Identity Discussion with Shannon Rudd and Allie Lichtenberg
In this episode of the *Programmatic Digest Podcast*, we hear the unique career journeys of Shannon Rudd and Allie Lichtenberg into adtech. Allie, who started in biology and chemistry, now runs her own programmatic media buying company, Ad Lucem. Shannon shares her experience moving from publishing to consulting for midsize publishers, showing how the ad tech world is always changing. We also talk about important industry topics like privacy (specifically PETs) and diversity at tech conferences. Women and BIPOC (Black, Indigenous, and People of Color) representation matters, and we highlight the humor, support, and progress happening at these events. The episode also dives into the hidden heroes of programmatic advertising, the "programmatic ninjas" in ad operations. We discuss new tools for brand safety and media trading, as well as insights from ad tech pioneer Brian O’Kelley on improving user experience. Plus, we look at how community-driven brands like Marketecture Live and Advance Women are shaping the future of the industry. Special shoutout to our honorary mentions: Advance Women: Priti Powell: Hollis Guerra: Sophia Westrich: Melinda Han Williams: Mike Hauptman: ATG: Admonster: Lynne D Johnson: Advance Women: Priti Powell: Hollis Guerra: Sophia Westrich: Jeremy Bloom: Amelia Tran: Ari Paparo: Chris Luna: Rob Beeler: Melissa Chapman: Brian O’Kelley: Iesha White: Albert Thompson: Announcement We have opened The Reach and Frequency MEMBERSHIP, exclusive to programmatic ninjas, adops, adtech unicorns looking for a community where we can learn freely and judgement free. About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Customized training roadmaps for teams focusing on campaign performance, cross-departmental communication, and revenue growth. A hybrid model where we activate and train in DSPs. Programmatic Training & Coaching: Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Self-Paced Course: Learn at your own speed with full content access. Waitlist for Future Workshops: Timestamp: (00:02) - Programmatic Industry Insights From Mockitecture (14:39) - Privacy and Diversity in Tech Conferences (18:45) - Industry Diversity and Inclusion Discussion (31:52) - Ad Ops in Ad Tech (40:28) - Brand Safety and Ad Tech Innovations (46:59) - Evolution of Tech Industry Insights Meet Our Guest: Allie Lichtenberg Shannon Rudd Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.linkedin.com/in/helene-parker/ Learn Programmatic : : : Programmatic Digest Manuela Cortes - Co-Host Programmatic Digest In Espanol Looking for programmatic training/coaching? Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. Join our next workshop by signing up to our waitlist below:
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171. Women Leading the Way in Ad Tech with Ann Tarasevich
03/20/2025
171. Women Leading the Way in Ad Tech with Ann Tarasevich
Ann Tarasevich, the visionary leader of Access Marketplace, joins us to unravel the complexities of leadership in the ad tech world. With her rich experience at the intersection of academia and digital marketing, Ann takes us on a journey through Ukraine's evolving programmatic advertising landscape. Discover how her company’s innovative technology connects advertisers and publishers and gain insights into the programmatic SSP platform, all while understanding the dynamics between buy-side and sell-side players. Ann’s story is not just about technology; it's about her personal evolution and the allies who supported her rise in a male-dominated industry. The conversation takes a poignant turn as we spotlight the hurdles women encounter on their path to leadership in tech and ad tech. With only 25% of executive positions held by women, Ann shares personal anecdotes of being underestimated and facing pay disparities. We discuss the critical role of confidence, authenticity, and community support in overcoming stereotypes and advancing careers. Companies have a part to play too, by fostering environments that celebrate women’s achievements and invest in leadership training to bolster growth and self-confidence. It’s a candid dialogue on breaking barriers and seizing opportunities for women leaders. Empowerment and continuous learning are themes that resonate throughout our discussion. We highlight how fiction and insightful podcasts can shape leadership skills and bolster resilience. Ann emphasizes the importance of networks like the Women in Programmatic Network, inviting listeners to connect and share experiences. With a hint at her future plans of writing a book, Ann illustrates the power of staying connected within the community. This episode is a treasure trove of inspiration and a roadmap to leadership excellence for women in ad tech. Join Our Next FREE Workshop (March 27th): or below: About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Customized training roadmaps for teams focusing on campaign performance, cross-departmental communication, and revenue growth. A hybrid model where we activate and train in DSPs. Programmatic Training & Coaching: Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Self-Paced Course: Learn at your own speed with full content access. Waitlist for Future Workshops: Timestamp: (00:02) - Women in Leadership in Ad Tech (10:52) - Challenges and Growth for Women Leaders (20:53) - Continuous Learning and Personal Growth (30:59) - Connect With Women in Programmatic Meet Our Guest: Ann Tarasewicz Meet The Team: Hélène Parker - Chief Programmatic Coach Learn Programmatic : : : Programmatic Digest | Manuela Cortes - Co-Host Programmatic Digest In Espanol Looking for programmatic training/coaching? SIgn up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. Join our next workshop by signing up to our waitlist below:
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170. Trailblazing Women in Ad Tech: Balancing Expertise, Strategy, and Curiosity
03/13/2025
170. Trailblazing Women in Ad Tech: Balancing Expertise, Strategy, and Curiosity
Trailblazing Women in Ad Tech: Insights from StackAdapt Leaders In this episode, we welcome three inspiring women from StackAdapt who share their journeys and wisdom on navigating the ad tech industry with confidence and curiosity: Anna Grodecka-Grad, Senior Vice President of Global Client Services, discusses balancing technical expertise with strategic business acumen. Lydia Berlacher, Head of Commercial Strategy and Operations, reveals how she filters valuable insights amid distractions. Zeynep Akkalyoncu, Lead Data Scientist, explores how curiosity fuels interdisciplinary collaboration. Key Topics & Takeaways: Empowering Mentorship & Confidence Building (08:35): Anna and Zeynep reflect on mentors who saw their potential before they did, particularly female leaders who provided guidance and opportunities. The Power of Negotiation (17:51): A discussion on self-advocacy, knowing your worth, and strategic negotiation for career growth. Navigating Imposter Syndrome & Personal Growth (26:00): Lydia and Zeynep share strategies for overcoming self-doubt, building a support network, and continuous learning. Personal & Professional Development (32:12): How daily routines enhance focus and growth, plus the importance of setting goals and celebrating achievements. Practicing Gratitude & Self-Care (40:05): Recognizing the women who influence and uplift us, especially as International Women’s Day approaches. Join Our Next FREE Workshop (March 27th): About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Customized training roadmaps for teams focusing on campaign performance, cross-departmental communication, and revenue growth. A hybrid model where we activate and train in DSPs. Timestamped Breakdown: (00:02) Women in Ad Tech Leadership (08:35) Empowering Mentors and Confidence Building (17:51) The Power of Negotiation Skills (26:00) Navigating Imposter Syndrome and Personal Growth (32:12) Personal and Professional Development (36:05) Building Confidence and Achieving Success (40:05) Practicing Gratitude and Self-Care Connect with Our Guests: Meet the Team: Hélène Parker - Chief Programmatic Coach, Helene Parker Consulting LLC Manuela Cortes - Co-Host, Programmatic Digest in Español Learn Programmatic: As a Team: As an Individual: Newsletter: Programmatic Digest: | Programmatic Training & Coaching: Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Self-Paced Course: Learn at your own speed with full content access. Waitlist for Future Workshops:
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169. Growth Audience Targeting with Crystal Foote at Digital Culture Group
03/06/2025
169. Growth Audience Targeting with Crystal Foote at Digital Culture Group
Ever wondered how to truly connect with your audience and level up your marketing? In this episode, I sit down with Crystal Foote, CEO of Digital Culture Group, to talk about the power of targeted audience growth. Crystal shares her journey—from finding inspiration to taking action—and how she’s helping brands reach diverse audiences in a meaningful way. We dive into why understanding different audience segments is key and why one-size-fits-all marketing just doesn’t cut it. Crystal and I chat about using AI and automation to improve targeting while avoiding the pitfalls of oversimplifying audiences. Plus, we explore the impact of smart audio advertising and how it helps brands speak to multicultural households in a more personal way. We also get real about rejection and resilience in marketing. Crystal shares her take on staying strong, showing proof of your work, and bouncing back from setbacks. We touch on why diversity and representation matter—not just in advertising but in education too—and how seeing yourself in stories can be life-changing. Crystal’s passion and dedication to inclusivity shine through in this episode, making it a must-listen for anyone looking to grow their audience with authenticity and impact. Tune in for great insights, inspiring stories, and practical takeaways to transform your marketing approach! Sign up to our next FREE workshop on March 27th: About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program ( ), a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways: Customized a training roadmap ( ), adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️ Hybrid model where we activate and we train Interested in training? (https://www.heleneparker.com/contact/) Timestamp: (00:03) - Empowering Growth Audience Targeting Strategies (10:11) - Diversifying Audience Targeting Strategies (17:39) - Enhancing Audience Insight and Engagement (23:21) - Optimizing Audience Insight and Engagement (33:48) - Overcoming Rejection and Finding Resilience (41:36) - Inspiring Diversity and Encouragement Meet Our Guest: Crystal Foote Meet The Team: Hélène Parker - Chief Programmatic Coach Learn Programmatic : : : Programmatic Digest | Manuela Cortes - Co-Host Programmatic Digest In Espanol Did you know that I have a private membership community where we meet to learn and grow together? We do optimization bootcamps, reporting and analysis, hands on keyboard training with other fellow traders and adops? Get the details here: Join our next training program by signing up to our waitlist below:
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168. Why Your programmatic Media Plan is Failing: Awareness vs. Conversion Mistakes
02/26/2025
168. Why Your programmatic Media Plan is Failing: Awareness vs. Conversion Mistakes
In this episode, we talk about the big mistake many brands make when planning and measuring their ads. Our guest, Chelsey, explains why you can’t measure awareness, consideration, and conversions the same way. She breaks it down simply: Awareness ads should be measured by how many people see them (reach, impressions, CPMs). Conversion ads should be measured by results (sales, revenue, ROAS). Chelsey also talks about how brands can estimate the impact of awareness ads on conversions using smart data models. Plus, she shares tools like GA4 and media mix modeling (MMM) that help brands understand which ads are working best. Tune in to learn how to fix your media planning and get better results from your campaigns! 📅 Date: Thursday, March 27th 2025 ⏰ Time: 9 AM PST/ 12 PM ET / 5 PM GMT / 10:30PM IST 💻 Zoom Webinar – Live & Recorded Join Below: Biggest Mistake In Programmatic Media Plan: The most significant mistake in media planning is applying the same KPIs (especially ROAS) across the entire funnel. Many companies allocate most of their budget to conversion-driving tactics (e.g., search), neglecting awareness efforts. This short-sighted approach provides immediate revenue but limits long-term brand growth by failing to acquire new customers. A well-structured media plan should balance awareness and conversion tactics with proper measurement frameworks tailored to each stage of the funnel. Submit Your Questions and We will make sure to address during the workshop: Are you Interested in giving your team these workshop on a more customizable focus? Yes, we do hybrid where we can execute while educating! About Our Hosts and Instructors: Chelsey Walsh is a senior digital marketing leader with 13+ years of experience in omnichannel strategies that drive revenue growth. She’s a media expert with a strong track record of managing multi-million dollar budgets and exceeding client expectations. Beyond her professional success, Chelsey is passionate about mentoring and advocating for aspiring professionals. She actively fosters a culture of belonging and inclusion, providing guidance and resources to help others grow in their careers. Connect with her on LinkedIN: ( Hélène Parker is the founder of an education consultancy focused on democratizing programmatic education, with a core mission of promoting Diversity, Equity, and Inclusion (DEI). Her flagship program, Reach and Frequency®, is a seven-week accelerator designed to equip aspiring historically excluded marketers with the skills to excel as programmatic traders and buyers. Hélène partners with in-house marketing and media teams, offering customizable workshops to enhance productivity and profitability. Additionally, her hybrid service combines teaching with hands-on DSP activation, ensuring clients gain both knowledge and practical experience.
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167. SPO, AI, and Attention: the New Era of Programmatic Advertising with Albert Thompson
02/04/2025
167. SPO, AI, and Attention: the New Era of Programmatic Advertising with Albert Thompson
In this insightful episode, Albert Thompson, Managing Director, Digital Innovation at Walton Isaacson (), shares his forward-thinking take on where programmatic advertising is headed. He challenges the industry to rethink outdated processes, improve partnerships, and embrace smarter ways of working. Looking ahead to 2025, Albert highlights AI’s potential to eliminate inefficiencies, spark creativity, and redefine how brands tell their stories and connect with audiences. Beyond technology, Albert dives into the importance of training—not just for newcomers, but for everyone. He emphasizes that staying curious and continuously learning is the key to staying relevant in a fast-changing, AI-driven world. He shares personal experiences and strategic insights on why companies should prioritize education at all levels to stay ahead of the curve. One of the most exciting parts of the discussion? Albert’s take on "agentic AI"—a game-changing concept where AI-powered agents go beyond human capabilities to transform industries. He explores how this shift will impact everything from creative strategy to how brands measure and capture consumer attention. From the evolving role of AI in programmatic advertising to the future of consumer engagement, Albert offers a fresh and engaging perspective on what’s next in the digital space. About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program ( ), a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways: Customized a training roadmap ( ), adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️ Hybrid model where we activate and we train Interested in training? (https://www.heleneparker.com/contact/) Timestamp: (00:02) - Future of Programmatic (07:50) - Training and Implementing AI in Advertising (16:18) - The Future of Artificial Intelligence (28:47) - Redefining Creative in Programmatic Advertising (36:00) - The War for Attention in Programmatic (49:22) - Patience and Risk in Success We host Monthly Workshop for Free, Join the Waitlist for the next one below: Meet Our Guest: Albert Thompson Meet The Team: Hélène Parker - Chief Programmatic Coach Learn Programmatic : : : Programmatic Digest | Manuela Cortes - Co-Host Programmatic Digest In Espanol Did you know that I have a private membership community where we meet to learn and grow together? We do optimization bootcamps, reporting and analysis, hands on keyboard training with other fellow traders and adops? Get the details here: Join our next training program by signing up to our waitlist below:
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166. Here's Two Ways To Level Up In 2025
02/02/2025
166. Here's Two Ways To Level Up In 2025
About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program ( ), a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways: Customized a training roadmap ( ), adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️ Hybrid model where we activate and we train Interested in training? (https://www.heleneparker.com/contact/) We host Monthly Workshop for Free, Join the Waitlist for the next one below: Did you know that I have a private membership community where we meet to learn and grow together? We do optimization bootcamps, reporting and analysis, hands on keyboard training with other fellow traders and adops? Get the details here:
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165. Programmatic Traders and Revenue Growth
01/13/2025
165. Programmatic Traders and Revenue Growth
In this episode, we dive into the vital role programmatic traders play in driving revenue growth and how sales and account teams can support them. Learn how programmatic traders, through precise targeting, campaign optimization, and KPI-focused monitoring, nurture the business and drive success. We also explore the importance of sales and account teams understanding the ins and outs of a trader's work, as their collaboration is key to ensuring traders can effectively meet their goals and maximize programmatic revenue. 👉 Register now to reserve your spot in our 3 part workshop series and start 2025 strong! See more details on our landing page: We have a waitlist for all the future live training and you can sign up for the waitlist below: Our website is:
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164. Workshop #3 Preview: Reporting & Analysis
01/07/2025
164. Workshop #3 Preview: Reporting & Analysis
Feel Free to Check out YouTube version here: Enroll to our Streamline, Optimize, and Report: Free 3-Part Workshop Series for Programmatic Ninjas In workshop #3, we are focusing on: - Translating data into words everyone on the team understand - writing an analysis Join this workshop if you are looking to get a straight answer for: ✅ Spending hours creating campaign reports that only scratch the surface, leaving you and your clients unsure of actionable next steps? ✅ Frustrated by the lack of clarity in identifying which campaign metrics actually matter for optimization and future planning Check out what workshop 3 will be all about in this 3mins video below and sign up! This workshop is made possible and FREE To you thanks to the our 3 amazing sponsors Workshop Highlights: Workshop 1: Pre-Campaign Launch 📅 January 9, 2025 | 12 PM ET | 60-90 min Master automation, seamless DSP setups, and avoid common QA and SPO errors. Workshop 2: Campaign Optimization 📅 January 16, 2025 | 12 PM ET | 60-90 min Optimize in 15 minutes or less and build confidence in targeting and strategy. Workshop 3: Reporting & Analysis (preview here) 📅 January 23, 2025 | 12 PM ET | 60-90 min Turn data into compelling stories and actionable insights for clients. Check out what workshop 3 will be all about in this 3mins message below and sign up here: You can also find out more information about this on: As always feel free to reach out to us with any questions or collab ideas: Even though you get the recordings for this workshop whether you join live or not, we are always running workshops and this is the waitlist you want to sign on to avoid missing any future ones, including bonus training emailed: programmatic #adtech
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163. Workshop #2 Preview: Optimization
01/06/2025
163. Workshop #2 Preview: Optimization
Feel Free to Check out YouTube version here: Enroll to our Streamline, Optimize, and Report: Free 3-Part Workshop Series for Programmatic Ninjas In workshop #2, we are focusing on: - Defining optimization levers, as in the video - Understanding how to optimize if you only had 15 mins or less - Walking through a LIVE excel that look like your DSP report to help you navigate the data, thanks to our sponsor Join this workshop on Thursday January 16th, if you are looking to get a straight answer for: ✅ What do I look at to get started? ✅How Do I make changes? Check out what workshop 2 will be all about in this 3mins video below and sign up! This workshop is made possible and FREE To you thanks to the our 3 amazing sponsors Workshop Highlights: Workshop 1: Pre-Campaign Launch 📅 January 9, 2025 | 12 PM ET | 60-90 min Master automation, seamless DSP setups, and avoid common QA and SPO errors. Workshop 2: Campaign Optimization (preview here) 📅 January 16, 2025 | 12 PM ET | 60-90 min Optimize in 15 minutes or less and build confidence in targeting and strategy. Workshop 3: Reporting & Analysis 📅 January 23, 2025 | 12 PM ET | 60-90 min T urn data into compelling stories and actionable insights for clients. Check out what workshop 1 will be all about in this 90 sec video below and sign up here: You can also find out more information about this on: As always feel free to reach out to us with any questions or collab ideas: Even though you get the recordings for this workshop whether you join live or not, we are always running workshops and this is the waitlist you want to sign on to avoid missing any future ones, including bonus training emailed: programmatic #adtech
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162. Preview of Workshop 1 out of 3: Pre-Campaign Launch
01/02/2025
162. Preview of Workshop 1 out of 3: Pre-Campaign Launch
We are a week away from the first workshop of 3 in our series: Streamline, Optimize, and Report: Free 3-Part Workshop Series for Programmatic Ninjas In workshop #1, we are focusing on: - Set up best practices with the help of - QA best practices with the support of Join this workshop if you are looking to get a straight answer for: ✅ Why is this taking me this long to set up and why is this error happening? ✅ Can I automate this process in my set up? This workshop is made possible and FREE To you thanks to the two amazing sponsors mentioned above, and which you'll hear more on in Workshop #2. Workshop Highlights: Workshop 1: Pre-Campaign Launch (preview) 📅 January 9, 2025 | 12 PM ET | 60-90 min Master automation, seamless DSP setups, and avoid common QA and SPO errors. Workshop 2: Campaign Optimization 📅 January 16, 2025 | 12 PM ET | 60-90 min Optimize in 15 minutes or less and build confidence in targeting and strategy. Workshop 3: Reporting & Analysis 📅 January 23, 2025 | 12 PM ET | 60-90 min T urn data into compelling stories and actionable insights for clients. Check out what workshop 1 will be all about in this 90 sec video below and sign up here: You can also find out more information about this on: As always feel free to reach out to us with any questions or collab ideas: Even though you get the recordings for this workshop whether you join live or not, we are always running workshops and this is the waitlist you want to sign on to avoid missing any future ones, including bonus training emailed: programmatic #adtech
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161. Day 2️⃣: Optimize Frequency Caps #programmaticadvertising
12/19/2024
161. Day 2️⃣: Optimize Frequency Caps #programmaticadvertising
If I had 8 days to prep my programmatic campaigns before 🎄, here’s what I would do daily, in 150 words or less: Frequency caps determine how often your ads are shown to the same user. Too high, and you risk ad fatigue or wasted impressions; too low, and you might miss opportunities to engage a receptive audience. Analyze performance data to see how current caps impact goals, KPIs, and conversions. This means to pull your report in that sexy excel format and look at the average and even layer in recency if applicable. For branding campaigns, aim for consistent visibility, while for performance campaigns, focus on striking a balance between engagement and cost-efficiency. Adjust caps for each line item or placement as needed. This is particularly important when you’re running different tactics such as contextual vs. behavioral, lookalike vs. retargeting, etc. Remember that a more conservative frequency cap can allow for more unique impressions. P.S.: Did you sign up for our January workshop yet?
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160. Day 1️⃣: Audit/QA All Active Programmatic Campaigns in Your DSP(s)
12/19/2024
160. Day 1️⃣: Audit/QA All Active Programmatic Campaigns in Your DSP(s)
If I had 8 days to prep my programmatic campaigns before 🎄, here’s what I would do daily, in 150 words or less: Day 1️⃣: Audit/QA Active Campaigns Begin by thoroughly auditing/QAing all active campaigns in your DSP. Check goals like pacing, budget utilization, and KPIs such as CTR, conversion rates. Ensure that campaigns are on track to meet their goals. Identify underperforming line items—these could be due to low bid competitiveness, poor targeting, or weak creative performance. Likewise, pinpoint top-performing placements or segments and consider scaling them. Review any discrepancies between planned and actual delivery to ensure alignment. Take note of issues like overspending, under-delivery, or unintentional restrictions from pre-bid filters or targeting settings. This step lays the foundation for optimizing and reallocating resources effectively. P.S.: Did you sign up for our January workshop yet? Bit.ly/jan25workshop
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159. Pre-Bid Filters and PMP Deals Training With Iesha White - Part 1
11/23/2024
159. Pre-Bid Filters and PMP Deals Training With Iesha White - Part 1
Check out the YouTube Video Here for better experience as we did share a deck: https://youtu.be/agn8qNhtnKU Welcome to the first part of our 55-minute training session, originally delivered in October, featuring the incredible Iesha White, founder of Multitudes Marketing and a trusted partner at Helene Parker Consulting. In this episode, we break down some key concepts in digital advertising: pre-bid filters, private marketplace deals, and curation. We’ll explain what these terms mean, how they work, and why they matter. Iesha and I dive deep into the world of pre-bid filters and post-bid verification, using simple, relatable examples to demystify these often-complex topics. Along the way, we discuss ad verification, the potential risks of overly restrictive filter settings, and common challenges like mismatched content categories and outdated data signals. Plus, we’ll share actionable insights to help you optimize your strategies and avoid common pitfalls. Enjoy the first part of this training, where we focus on pre-bid filters. And if you want to dive deeper into the full session, be sure to check out the complete training here: About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways: Customized a training roadmap , adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️ Hire people from our program mentioned above Interested in training? Timestamp: (00:09) - Programmatic Training and Troubleshooting Guide (04:28) - Pre-Bid Filters and Post-Verification Strategies (15:14) - Ad Verification and Conflict Resolution (25:06) - Vendor Transparency and Communication Impact Be sure to check out the complete training here: Learn How To Optimize Your Programmatic Campaign in 15mins or Less Meet Our Guest: Iesha White Meet The Team: Hélène Parker - Chief Programmatic Coach Learn Programmatic Programmatic Digest | | Manuela Cortes - Co-Host Programmatic Digest In Espanol Join our next training program by signing up to our waitlist below:
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158. Mastering TV Advertising: Balancing Traditional and Programmatic Strategies with Haley Wiaz
10/15/2024
158. Mastering TV Advertising: Balancing Traditional and Programmatic Strategies with Haley Wiaz
Join us as Haley Wiaz, Group Director of Digital at Scale Marketing, delves into the intersection of traditional TV and digital programmatic advertising. She explains how brands can blend the broad reach of traditional ads with the precise targeting of digital streaming, maximizing campaign effectiveness. Haley shares insights on the power of premium content and direct partnerships, emphasizing the role of platforms like Hulu and Peacock alongside Original Equipment Manufacturers (OEMs). She discusses how combining premium content with OEM inventory can enhance reach while keeping strategies streamlined. Finally, Haley offers best practices for CTV and OTT campaigns, highlighting the importance of brand safety, flexibility, and continuous testing for success. About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways: Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️ Hire people from our program mentioned above Interested in training or hiring programmatic juniors? Timestamp: (00:02) Traditional vs. Programmatic TV Strategy (11:06) Defining Premium Content and Direct Partnerships (19:16) CTV OTT Best Practices (26:16) Staying Curious in Programmatic Advertising New Reach and Frequency® program starting Soon! Sign Up Here: Learn How To Optimize Your Programmatic Campaign in 15mins or Less Meet Our Guest: Haley Wiaz Meet The Team: Hélène Parker - Chief Programmatic Coach Learn Programmatic Programmatic Digest | | Manuela Cortes - Co-Host Programmatic Digest In Espanol Training Roadmap Sample Request: Join our next training program by signing up to our waitlist below: Join Our Slack Channel for programmatic ninjas looking to level up and build a network:
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157. Balancing In-House Expertise and Outsourcing with Helen Lum at AppScience
10/08/2024
157. Balancing In-House Expertise and Outsourcing with Helen Lum at AppScience
What makes programmatic campaigns so challenging, and is it better to manage them in-house or outsource? Join us as Helen Lum from AppScience, with over 15 years of industry expertise, provides an in-depth look into these crucial questions. Helen offers her perspective on the significance of third-party measurement solutions for transparency and the unique benefits of AppScience's device-first household graph approach. We also scrutinize various metrics such as currency and brand lift studies, underscoring the need for actionable insights and efficient audience tracking in today's fast-paced digital environment. Shifting gears, we tackle the pressing issue of cultural diversity in marketing. Helen shares how AppScience goes beyond contextual data by integrating self-reported information, app usage, language preferences, and geographic data to help businesses engage more effectively with diverse audiences. Our conversation stresses the importance of internal company diversity and the role of allies in creating inclusive marketing strategies. Together, we uncover the benefits and challenges of programmatic advertising, discuss the balance between in-house expertise and external support, and highlight the role of mentorship and industry connections in fostering growth and innovation in the programmatic space. Listen in for practical advice and transformative insights from a seasoned expert. About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways: Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️ Hire people from our program mentioned above Interested in training or hiring programmatic juniors? Timestamp: (0:00) - Who is Helen Lum and What We’re Going To Talk About (05:05) - Measurement Definition (07:57) - Where You Can Apply AppScience (09:49) - How Scalable Is AppScience Data (12:49) - What is Panelless (15:53) - Best Practices in Targeting Culturally Relevant Segments (25:00) - Pros and Cons on In-House Programmatic Campaigns Vs. Manage Campaigns New Reach and Frequency® program starting Soon! Sign Up Here: Learn How To Optimize Your Programmatic Campaign in 15mins or Less Meet Our Guest: Helen Lum Meet The Team: Hélène Parker - Chief Programmatic Coach Learn Programmatic Programmatic Digest | | Manuela Cortes - Co-Host Programmatic Digest In Espanol Training Roadmap Sample Request: Join our next training program by signing up to our waitlist below: Join Our Slack Channel for programmatic ninjas looking to level up and build a network:
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156. Programmatic Curation, AI, and Global Collaborations with Seika Media
09/18/2024
156. Programmatic Curation, AI, and Global Collaborations with Seika Media
Join us as media industry veteran John-Paul graces the Programmatic Digest podcast, sharing his wealth of experience from Mindshare, Dennis Publishing, and Gameloft. We start on a light note with a chat about England's whimsical weather before diving into the fascinating world of programmatic curation. John-Paul sheds light on the value of curated deals, emphasizing their role in saving time and incorporating expert knowledge to enhance media strategies. We also reveal how our media strategies have outperformed traditional methods, with a notable case study involving an automotive brand that saw significant gains through our contextual targeting. This episode highlights our approach to diversity, equity, and inclusion, and how consolidating SSPs can create impactful campaigns. John-Paul also addresses common misconceptions in the industry, such as the fallacy that longer hours mean higher productivity, and stresses the importance of wellness, continuous learning, and mentorship in maintaining expertise. Additionally, the conversation explores the evolving role of AI in media and the irreplaceable need for human oversight in optimizing and strategizing. Wrapping up, John-Paul and Eleni discuss their global reach and ongoing collaborations, with exciting plans to visit New York and Austin. Be sure to check the show notes or YouTube description for all the resources and insights shared in this episode. Free Training Sponsored By Epom: How Not to Screw Up With DSP Setup: Top Mistakes to Avoid and Save a Fortune On the replay you'll find out how to: dodge programmatic pitfalls, boost your ads performance, and get the most out of your budget. streamline your ad processes, save money, and gain a competitive edge with expert tips and hands-on guidance. Perfect for: ad agencies, programmatic in-house teams Watch this free lesson Here: About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways: Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️ Hire people from our program mentioned above Interested in training or hiring programmatic juniors? Timestamp: (00:02) Demystifying Programmatic Consulting and Outsourcing (03:37) Marketing Agency Services Explained Simply (10:42) Effective White Labeling in Agency (13:36) Programmatic Consulting (18:41) Unlocking Career Potential Through Transferable Skills (26:17) Career Success and Specialization in Industry New Reach and Frequency® program starting in August! Sign Up Here: Learn How To Optimize Your Programmatic Campaign in 15mins or Less Meet Our Guest: John-Paul Burke Meet The Team: Hélène Parker - Chief Programmatic Coach Learn Programmatic Programmatic Digest | | Manuela Cortes - Co-Host Programmatic Digest In Espanol Training Roadmap Sample Request: Join our next training program by signing up to our waitlist below: Join Our Slack Channel for programmatic ninjas looking to level up and build a network:
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Insights from Stefanie Beach on Consultancy Transformation and Strategic Outsourcing
08/28/2024
Insights from Stefanie Beach on Consultancy Transformation and Strategic Outsourcing
Stefanie Beach, founder and CEO of SMB Media Consulting, shares essential strategies for optimizing digital media in the latest Programmatic Digest podcast. She discusses her firm's evolution from a consultancy to a full-service media agency offering paid search, social media, programmatic, SEO, ad operations, and email marketing. Stefanie emphasizes the benefits of strategic outsourcing, including partnering with agencies to white label services for specialized expertise. She highlights the role of programmatic consultants in swiftly supporting buying teams and the importance of thorough audits for uncovering areas of improvement. Effective delegation and celebrating wins are key themes, encouraging media professionals to document their achievements to demonstrate value and readiness for advancement. Stefanie's client-centric approach underscores building strong client relationships through understanding goals and continuous education, providing a roadmap for media professionals to enhance their strategies and achieve digital media success. Free Training Sponsored By Epom: How Not to Screw Up With DSP Setup: Top Mistakes to Avoid and Save a Fortune On the replay you'll find out how to: dodge programmatic pitfalls, boost your ads performance, and get the most out of your budget. streamline your ad processes, save money, and gain a competitive edge with expert tips and hands-on guidance. Perfect for: ad agencies, programmatic in-house teams Watch this free lesson Here: About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways: Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️ Hire people from our program mentioned above Interested in training or hiring programmatic juniors? Timestamp: (00:02) Demystifying Programmatic Consulting and Outsourcing (03:37) Marketing Agency Services Explained Simply (10:42) Effective White Labeling in Agency (13:36) Programmatic Consulting (18:41) Unlocking Career Potential Through Transferable Skills (26:17) Career Success and Specialization in Industry New Reach and Frequency® program starting in August! Sign Up Here: Learn How To Optimize Your Programmatic Campaign in 15mins or Less Meet Our Guest: Stefanie Beach Hélène Parker - Chief Programmatic Coach Learn Programmatic Programmatic Digest | | Manuela Cortes - Co-Host Programmatic Digest In Espanol Training Roadmap Sample Request: Join our next training program by signing up to our waitlist below: Join Our Slack Channel for programmatic ninjas looking to level up and build a network:
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S19 - Masterclass Para Publishers Sobre First Party Data con Gabriel Weitz de AdGoat
08/05/2024
S19 - Masterclass Para Publishers Sobre First Party Data con Gabriel Weitz de AdGoat
¿Conocen a los Messi o GOAT de los Ads? Aunque Google no vaya a remover sus cookies de Chrome, esto no significa que nuestros pubs en Latam no deberían aprender nuevas herramientas y estrategias para organizar y monetizar su 1st party date. Hablamos de retail, CMPs, Google Sandbox y muchos temas más con Gabriel Weitz, COO de AdGoat.
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153. I Served 1MM Impressions Blank: Here's How To Avoid
07/18/2024
153. I Served 1MM Impressions Blank: Here's How To Avoid
Join The Free Training Sponsored by : How Not to Screw Up With DSP Setup: Top Mistakes to Avoid and Save a Fortune 🗓️ Thursday July 25th at 10 AM EST Can’t join Live? No problem, register and you’ll receive the recording to review after ✅ Extra Bonus if you join Live Designed specifically for ad agencies and programmatic in-house teams, this training will equip you with the knowledge to avoid common pitfalls, optimize performance, and maximize ROI. Sign up today to streamline your processes, save on costs, and stay ahead of the competition with expert insights and practical guidance. 🦄 Streamline Your DSP Setup: Ten Critical Errors to Eliminate Sign up to this Free Training Sponsored by Epom: In this webinar, we will cover 10 specific mistakes with their solutions and provide a guide on how to solve each with your teams 3 Benefits/results to Join: ✅ Maximize ROI: Learn expert strategies to optimize your DSP setup, ensuring you get the most out of your advertising budget. ✅ Avoid Costly Mistakes: Gain insights into common pitfalls and how to avoid them, saving you time and money in the long run. ✅ Enhance Performance: Discover advanced techniques to streamline your processes and improve overall campaign effectiveness, giving you a competitive edge in the market. Register Now: #programmatic #adagency #podcast #adtech #adoptimization #cookiedeprecation #datadrivenmarketing #cookielessfuture #digitalmarketing
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