Programmatic Digest

The Programmatic Digest is a 20-30 minutes weekly podcast where we discuss with fellow industry expert programmatic and digital media news. Our mission on this podcast is to share knowledge, highlight Diversity & Inclusion in AdTech, and educate ourselves as we build this community of programmatic and digital ninjas. Would you like to learn more about programmatic? Check our Reach and Frequency™️ Course - https://www.heleneparker.com/course/ We offer customized training programs to you and your team - https://www.heleneparker.com/workshop/

S.20 - Video First: Estrategias para Maximizar Ingresos en Medios Digitales con Álvaro Al. Cuesta 04/22/2025

174. Curation & SPO: Simplifying Programmatic with Bob Regular at Infolinks 04/16/2025

174. Curation & SPO: Simplifying Programmatic with Bob Regular at Infolinks In this episode, we sit down with Bob Regular, CEO of Infolinks, to explore the evolving world of programmatic advertising and the rising importance of curation. Bob walks us through his journey in digital media—from the dial-up days to today’s complex ad tech ecosystem—offering valuable insights along the way. We dive into how Supply Path Optimization (SPO) is playing a critical role in improving the connection between advertisers and publishers by enhancing media quality and eliminating unnecessary middlemen. Using the analogy of choosing the best billboard location, Bob explains how digital ad placement is just as strategic, with audience targeting and creative messaging being essential for success. We also touch on the often-overlooked challenges of inconsistent naming conventions and unclear attention metrics, and how curation and SPO can help simplify and improve the overall advertising experience. The conversation wraps up with a closer look at the differences between direct and reseller relationships in ad tech, and how SPO is shifting industry priorities. Bob shares key takeaways from recent training sessions with media holding companies, including the major reduction in non-value-adding players since the adoption of ads.txt. This episode is a must-listen for anyone interested in the future of digital advertising and how we can build stronger, more transparent partnerships in the ecosystem. About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Programmatic L&D Support: A monthly retainer providing hands-on training, strategy, and troubleshooting for programmatic teams. Book a Discovery Call: Programmatic Training & Coaching: Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Self-Paced Course: Learn at your own speed with full content access. Timestamp: (01:44) Evolution of Digital Media Industry (09:27) Publisher Placement Curation Strategy (15:07) Challenges in Ad Serving and Curation (25:18) The Complexity of Ad Tech Pathways (33:15) Perspectives on Premium Advertising Approach (38:12) Rebuilding Collaboration in Advertising Industry Meet Our Guest: Bob Regular Infolinks Media Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.linkedin.com/in/helene-parker/ Learn Programmatic : : : Programmatic Digest Manuela Cortes - Co-Host Programmatic Digest In Espanol Looking for programmatic training/coaching? Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. Join our next workshop by signing up to our waitlist below: /episode/index/show/programmaticdigest/id/36079255

173. Adtech Economic Forum Discussion with Shannon Rudd and Allie Lichtenberg 04/10/2025

173. Adtech Economic Forum Discussion with Shannon Rudd and Allie Lichtenberg In this episode of the Programmatic Digest Podcast, Shannon Rudd and Allie Lichtenberg joined us to talk about their experience at the AdTech Economic Forum, an event created by Rob Beeler and Tom Triscari. Allie shared how excited she was to win a free ticket, showing how helpful it is to give new professionals chances to grow. Shannon talked about how the forum felt welcoming and praised the organizers for including different voices, especially in talks about money and business deals in ad tech. They also discussed big changes happening in the ad tech world — like how people’s online behavior is changing and how AI is starting to play a bigger role in making money from content. They mentioned smart ideas from speakers like Andrew Casale about how DSPs and SSPs are changing. We also celebrated how important community is, especially groups like the Women in Programmatic Network and A very special Thank You to Advance Women for bringing this together. Shannon and Allie talked about how male allies can help support women in ad tech and why that's so important. Announcement We have opened The Reach and Frequency MEMBERSHIP, exclusive to programmatic ninjas, adops, adtech unicorns looking for a community where we can learn freely and judgement free. About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Programmatic L&D Support: A monthly retainer providing hands-on training, strategy, and troubleshooting for programmatic teams. Book a Discovery Call: Programmatic Training & Coaching: Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Self-Paced Course: Learn at your own speed with full content access. Timestamp: (00:02) - AdTech Economic Forum Takeaways (06:25) - AdTech Industry Insights and Trends (15:43) - Evolving AdTech Measurement and Diversity (30:40) - Empowering Women in AdTech Networking (34:50) - LinkedIn Networking and Engagement Meet Our Guest: Allie Lichtenberg Shannon Rudd Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.linkedin.com/in/helene-parker/ Learn Programmatic : : : Programmatic Digest Manuela Cortes - Co-Host Programmatic Digest In Espanol Looking for programmatic training/coaching? Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. Join our next workshop by signing up to our waitlist below: /episode/index/show/programmaticdigest/id/36077350

172. Marketecture Live Takeaways: Privacy, Diversity, and Identity Discussion with Shannon Rudd and Allie Lichtenberg 04/03/2025

172. Marketecture Live Takeaways: Privacy, Diversity, and Identity Discussion with Shannon Rudd and Allie Lichtenberg In this episode of the *Programmatic Digest Podcast*, we hear the unique career journeys of Shannon Rudd and Allie Lichtenberg into adtech. Allie, who started in biology and chemistry, now runs her own programmatic media buying company, Ad Lucem. Shannon shares her experience moving from publishing to consulting for midsize publishers, showing how the ad tech world is always changing. We also talk about important industry topics like privacy (specifically PETs) and diversity at tech conferences. Women and BIPOC (Black, Indigenous, and People of Color) representation matters, and we highlight the humor, support, and progress happening at these events. The episode also dives into the hidden heroes of programmatic advertising, the "programmatic ninjas" in ad operations. We discuss new tools for brand safety and media trading, as well as insights from ad tech pioneer Brian O’Kelley on improving user experience. Plus, we look at how community-driven brands like Marketecture Live and Advance Women are shaping the future of the industry. Special shoutout to our honorary mentions: Advance Women: Priti Powell: Hollis Guerra: Sophia Westrich: Melinda Han Williams: Mike Hauptman: ATG: Admonster: Lynne D Johnson: Advance Women: Priti Powell: Hollis Guerra: Sophia Westrich: Jeremy Bloom: Amelia Tran: Ari Paparo: Chris Luna: Rob Beeler: Melissa Chapman: Brian O’Kelley: Iesha White: Albert Thompson: Announcement We have opened The Reach and Frequency MEMBERSHIP, exclusive to programmatic ninjas, adops, adtech unicorns looking for a community where we can learn freely and judgement free. About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Customized training roadmaps for teams focusing on campaign performance, cross-departmental communication, and revenue growth. A hybrid model where we activate and train in DSPs. Programmatic Training & Coaching: Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Self-Paced Course: Learn at your own speed with full content access. Waitlist for Future Workshops: Timestamp: (00:02) - Programmatic Industry Insights From Mockitecture (14:39) - Privacy and Diversity in Tech Conferences (18:45) - Industry Diversity and Inclusion Discussion (31:52) - Ad Ops in Ad Tech (40:28) - Brand Safety and Ad Tech Innovations (46:59) - Evolution of Tech Industry Insights Meet Our Guest: Allie Lichtenberg Shannon Rudd Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.linkedin.com/in/helene-parker/ Learn Programmatic : : : Programmatic Digest Manuela Cortes - Co-Host Programmatic Digest In Espanol Looking for programmatic training/coaching? Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. Join our next workshop by signing up to our waitlist below: /episode/index/show/programmaticdigest/id/35994870

171. Women Leading the Way in Ad Tech with Ann Tarasevich 03/20/2025

171. Women Leading the Way in Ad Tech with Ann Tarasevich Ann Tarasevich, the visionary leader of Access Marketplace, joins us to unravel the complexities of leadership in the ad tech world. With her rich experience at the intersection of academia and digital marketing, Ann takes us on a journey through Ukraine's evolving programmatic advertising landscape. Discover how her company’s innovative technology connects advertisers and publishers and gain insights into the programmatic SSP platform, all while understanding the dynamics between buy-side and sell-side players. Ann’s story is not just about technology; it's about her personal evolution and the allies who supported her rise in a male-dominated industry. The conversation takes a poignant turn as we spotlight the hurdles women encounter on their path to leadership in tech and ad tech. With only 25% of executive positions held by women, Ann shares personal anecdotes of being underestimated and facing pay disparities. We discuss the critical role of confidence, authenticity, and community support in overcoming stereotypes and advancing careers. Companies have a part to play too, by fostering environments that celebrate women’s achievements and invest in leadership training to bolster growth and self-confidence. It’s a candid dialogue on breaking barriers and seizing opportunities for women leaders. Empowerment and continuous learning are themes that resonate throughout our discussion. We highlight how fiction and insightful podcasts can shape leadership skills and bolster resilience. Ann emphasizes the importance of networks like the Women in Programmatic Network, inviting listeners to connect and share experiences. With a hint at her future plans of writing a book, Ann illustrates the power of staying connected within the community. This episode is a treasure trove of inspiration and a roadmap to leadership excellence for women in ad tech. Join Our Next FREE Workshop (March 27th): or below: About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Customized training roadmaps for teams focusing on campaign performance, cross-departmental communication, and revenue growth. A hybrid model where we activate and train in DSPs. Programmatic Training & Coaching: Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Self-Paced Course: Learn at your own speed with full content access. Waitlist for Future Workshops: Timestamp: (00:02) - Women in Leadership in Ad Tech (10:52) - Challenges and Growth for Women Leaders (20:53) - Continuous Learning and Personal Growth (30:59) - Connect With Women in Programmatic Meet Our Guest: Ann Tarasewicz Meet The Team: Hélène Parker - Chief Programmatic Coach Learn Programmatic : : : Programmatic Digest | Manuela Cortes - Co-Host Programmatic Digest In Espanol Looking for programmatic training/coaching? SIgn up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. Join our next workshop by signing up to our waitlist below: /episode/index/show/programmaticdigest/id/35793655

170. Trailblazing Women in Ad Tech: Balancing Expertise, Strategy, and Curiosity 03/13/2025

170. Trailblazing Women in Ad Tech: Balancing Expertise, Strategy, and Curiosity Trailblazing Women in Ad Tech: Insights from StackAdapt Leaders In this episode, we welcome three inspiring women from StackAdapt who share their journeys and wisdom on navigating the ad tech industry with confidence and curiosity: Anna Grodecka-Grad, Senior Vice President of Global Client Services, discusses balancing technical expertise with strategic business acumen. Lydia Berlacher, Head of Commercial Strategy and Operations, reveals how she filters valuable insights amid distractions. Zeynep Akkalyoncu, Lead Data Scientist, explores how curiosity fuels interdisciplinary collaboration. Key Topics & Takeaways: Empowering Mentorship & Confidence Building (08:35): Anna and Zeynep reflect on mentors who saw their potential before they did, particularly female leaders who provided guidance and opportunities. The Power of Negotiation (17:51): A discussion on self-advocacy, knowing your worth, and strategic negotiation for career growth. Navigating Imposter Syndrome & Personal Growth (26:00): Lydia and Zeynep share strategies for overcoming self-doubt, building a support network, and continuous learning. Personal & Professional Development (32:12): How daily routines enhance focus and growth, plus the importance of setting goals and celebrating achievements. Practicing Gratitude & Self-Care (40:05): Recognizing the women who influence and uplift us, especially as International Women’s Day approaches. Join Our Next FREE Workshop (March 27th): About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Customized training roadmaps for teams focusing on campaign performance, cross-departmental communication, and revenue growth. A hybrid model where we activate and train in DSPs. Timestamped Breakdown: (00:02) Women in Ad Tech Leadership (08:35) Empowering Mentors and Confidence Building (17:51) The Power of Negotiation Skills (26:00) Navigating Imposter Syndrome and Personal Growth (32:12) Personal and Professional Development (36:05) Building Confidence and Achieving Success (40:05) Practicing Gratitude and Self-Care Connect with Our Guests: Meet the Team: Hélène Parker - Chief Programmatic Coach, Helene Parker Consulting LLC Manuela Cortes - Co-Host, Programmatic Digest in Español Learn Programmatic: As a Team: As an Individual: Newsletter: Programmatic Digest: | Programmatic Training & Coaching: Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Self-Paced Course: Learn at your own speed with full content access. Waitlist for Future Workshops: /episode/index/show/programmaticdigest/id/35613260

169. Growth Audience Targeting with Crystal Foote at Digital Culture Group 03/06/2025

169. Growth Audience Targeting with Crystal Foote at Digital Culture Group Ever wondered how to truly connect with your audience and level up your marketing? In this episode, I sit down with Crystal Foote, CEO of Digital Culture Group, to talk about the power of targeted audience growth. Crystal shares her journey—from finding inspiration to taking action—and how she’s helping brands reach diverse audiences in a meaningful way. We dive into why understanding different audience segments is key and why one-size-fits-all marketing just doesn’t cut it. Crystal and I chat about using AI and automation to improve targeting while avoiding the pitfalls of oversimplifying audiences. Plus, we explore the impact of smart audio advertising and how it helps brands speak to multicultural households in a more personal way. We also get real about rejection and resilience in marketing. Crystal shares her take on staying strong, showing proof of your work, and bouncing back from setbacks. We touch on why diversity and representation matter—not just in advertising but in education too—and how seeing yourself in stories can be life-changing. Crystal’s passion and dedication to inclusivity shine through in this episode, making it a must-listen for anyone looking to grow their audience with authenticity and impact. Tune in for great insights, inspiring stories, and practical takeaways to transform your marketing approach! Sign up to our next FREE workshop on March 27th: About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program ( ), a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways: Customized a training roadmap ( ), adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️ Hybrid model where we activate and we train Interested in training? (https://www.heleneparker.com/contact/) Timestamp: (00:03) - Empowering Growth Audience Targeting Strategies (10:11) - Diversifying Audience Targeting Strategies (17:39) - Enhancing Audience Insight and Engagement (23:21) - Optimizing Audience Insight and Engagement (33:48) - Overcoming Rejection and Finding Resilience (41:36) - Inspiring Diversity and Encouragement Meet Our Guest: Crystal Foote Meet The Team: Hélène Parker - Chief Programmatic Coach Learn Programmatic : : : Programmatic Digest | Manuela Cortes - Co-Host Programmatic Digest In Espanol Did you know that I have a private membership community where we meet to learn and grow together? We do optimization bootcamps, reporting and analysis, hands on keyboard training with other fellow traders and adops? Get the details here: Join our next training program by signing up to our waitlist below: /episode/index/show/programmaticdigest/id/35554555

168. Why Your programmatic Media Plan is Failing: Awareness vs. Conversion Mistakes 02/26/2025

168. Why Your programmatic Media Plan is Failing: Awareness vs. Conversion Mistakes In this episode, we talk about the big mistake many brands make when planning and measuring their ads. Our guest, Chelsey, explains why you can’t measure awareness, consideration, and conversions the same way. She breaks it down simply: Awareness ads should be measured by how many people see them (reach, impressions, CPMs). Conversion ads should be measured by results (sales, revenue, ROAS). Chelsey also talks about how brands can estimate the impact of awareness ads on conversions using smart data models. Plus, she shares tools like GA4 and media mix modeling (MMM) that help brands understand which ads are working best. Tune in to learn how to fix your media planning and get better results from your campaigns! 📅 Date: Thursday, March 27th 2025 ⏰ Time: 9 AM PST/ 12 PM ET / 5 PM GMT / 10:30PM IST 💻 Zoom Webinar – Live & Recorded Join Below: Biggest Mistake In Programmatic Media Plan: The most significant mistake in media planning is applying the same KPIs (especially ROAS) across the entire funnel. Many companies allocate most of their budget to conversion-driving tactics (e.g., search), neglecting awareness efforts. This short-sighted approach provides immediate revenue but limits long-term brand growth by failing to acquire new customers. A well-structured media plan should balance awareness and conversion tactics with proper measurement frameworks tailored to each stage of the funnel. Submit Your Questions and We will make sure to address during the workshop: Are you Interested in giving your team these workshop on a more customizable focus? Yes, we do hybrid where we can execute while educating! About Our Hosts and Instructors: Chelsey Walsh is a senior digital marketing leader with 13+ years of experience in omnichannel strategies that drive revenue growth. She’s a media expert with a strong track record of managing multi-million dollar budgets and exceeding client expectations. Beyond her professional success, Chelsey is passionate about mentoring and advocating for aspiring professionals. She actively fosters a culture of belonging and inclusion, providing guidance and resources to help others grow in their careers. Connect with her on LinkedIN: ( Hélène Parker is the founder of an education consultancy focused on democratizing programmatic education, with a core mission of promoting Diversity, Equity, and Inclusion (DEI). Her flagship program, Reach and Frequency®, is a seven-week accelerator designed to equip aspiring historically excluded marketers with the skills to excel as programmatic traders and buyers. Hélène partners with in-house marketing and media teams, offering customizable workshops to enhance productivity and profitability. Additionally, her hybrid service combines teaching with hands-on DSP activation, ensuring clients gain both knowledge and practical experience. /episode/index/show/programmaticdigest/id/35417425

167. SPO, AI, and Attention: the New Era of Programmatic Advertising with Albert Thompson 02/04/2025

167. SPO, AI, and Attention: the New Era of Programmatic Advertising with Albert Thompson In this insightful episode, Albert Thompson, Managing Director, Digital Innovation at Walton Isaacson (), shares his forward-thinking take on where programmatic advertising is headed. He challenges the industry to rethink outdated processes, improve partnerships, and embrace smarter ways of working. Looking ahead to 2025, Albert highlights AI’s potential to eliminate inefficiencies, spark creativity, and redefine how brands tell their stories and connect with audiences. Beyond technology, Albert dives into the importance of training—not just for newcomers, but for everyone. He emphasizes that staying curious and continuously learning is the key to staying relevant in a fast-changing, AI-driven world. He shares personal experiences and strategic insights on why companies should prioritize education at all levels to stay ahead of the curve. One of the most exciting parts of the discussion? Albert’s take on "agentic AI"—a game-changing concept where AI-powered agents go beyond human capabilities to transform industries. He explores how this shift will impact everything from creative strategy to how brands measure and capture consumer attention. From the evolving role of AI in programmatic advertising to the future of consumer engagement, Albert offers a fresh and engaging perspective on what’s next in the digital space. About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program ( ), a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways: Customized a training roadmap ( ), adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️ Hybrid model where we activate and we train Interested in training? (https://www.heleneparker.com/contact/) Timestamp: (00:02) - Future of Programmatic (07:50) - Training and Implementing AI in Advertising (16:18) - The Future of Artificial Intelligence (28:47) - Redefining Creative in Programmatic Advertising (36:00) - The War for Attention in Programmatic (49:22) - Patience and Risk in Success We host Monthly Workshop for Free, Join the Waitlist for the next one below: Meet Our Guest: Albert Thompson Meet The Team: Hélène Parker - Chief Programmatic Coach Learn Programmatic : : : Programmatic Digest | Manuela Cortes - Co-Host Programmatic Digest In Espanol Did you know that I have a private membership community where we meet to learn and grow together? We do optimization bootcamps, reporting and analysis, hands on keyboard training with other fellow traders and adops? Get the details here: Join our next training program by signing up to our waitlist below: /episode/index/show/programmaticdigest/id/35113090

166. Here's Two Ways To Level Up In 2025 02/02/2025

165. Programmatic Traders and Revenue Growth 01/13/2025

164. Workshop #3 Preview: Reporting & Analysis 01/07/2025

163. Workshop #2 Preview: Optimization 01/06/2025

162. Preview of Workshop 1 out of 3: Pre-Campaign Launch 01/02/2025

161. Day 2️⃣: Optimize Frequency Caps #programmaticadvertising 12/19/2024

160. Day 1️⃣: Audit/QA All Active Programmatic Campaigns in Your DSP(s) 12/19/2024

159. Pre-Bid Filters and PMP Deals Training With Iesha White - Part 1 11/23/2024

159. Pre-Bid Filters and PMP Deals Training With Iesha White - Part 1 Check out the YouTube Video Here for better experience as we did share a deck: https://youtu.be/agn8qNhtnKU Welcome to the first part of our 55-minute training session, originally delivered in October, featuring the incredible Iesha White, founder of Multitudes Marketing and a trusted partner at Helene Parker Consulting. In this episode, we break down some key concepts in digital advertising: pre-bid filters, private marketplace deals, and curation. We’ll explain what these terms mean, how they work, and why they matter. Iesha and I dive deep into the world of pre-bid filters and post-bid verification, using simple, relatable examples to demystify these often-complex topics. Along the way, we discuss ad verification, the potential risks of overly restrictive filter settings, and common challenges like mismatched content categories and outdated data signals. Plus, we’ll share actionable insights to help you optimize your strategies and avoid common pitfalls. Enjoy the first part of this training, where we focus on pre-bid filters. And if you want to dive deeper into the full session, be sure to check out the complete training here: About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways: Customized a training roadmap , adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️ Hire people from our program mentioned above Interested in training? Timestamp: (00:09) - Programmatic Training and Troubleshooting Guide (04:28) - Pre-Bid Filters and Post-Verification Strategies (15:14) - Ad Verification and Conflict Resolution (25:06) - Vendor Transparency and Communication Impact Be sure to check out the complete training here: Learn How To Optimize Your Programmatic Campaign in 15mins or Less Meet Our Guest: Iesha White Meet The Team: Hélène Parker - Chief Programmatic Coach Learn Programmatic Programmatic Digest | | Manuela Cortes - Co-Host Programmatic Digest In Espanol Join our next training program by signing up to our waitlist below: /episode/index/show/programmaticdigest/id/34119696

158. Mastering TV Advertising: Balancing Traditional and Programmatic Strategies with Haley Wiaz 10/15/2024

158. Mastering TV Advertising: Balancing Traditional and Programmatic Strategies with Haley Wiaz Join us as Haley Wiaz, Group Director of Digital at Scale Marketing, delves into the intersection of traditional TV and digital programmatic advertising. She explains how brands can blend the broad reach of traditional ads with the precise targeting of digital streaming, maximizing campaign effectiveness. Haley shares insights on the power of premium content and direct partnerships, emphasizing the role of platforms like Hulu and Peacock alongside Original Equipment Manufacturers (OEMs). She discusses how combining premium content with OEM inventory can enhance reach while keeping strategies streamlined. Finally, Haley offers best practices for CTV and OTT campaigns, highlighting the importance of brand safety, flexibility, and continuous testing for success. About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways: Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️ Hire people from our program mentioned above Interested in training or hiring programmatic juniors? Timestamp: (00:02) Traditional vs. Programmatic TV Strategy (11:06) Defining Premium Content and Direct Partnerships (19:16) CTV OTT Best Practices (26:16) Staying Curious in Programmatic Advertising New Reach and Frequency® program starting Soon! Sign Up Here: Learn How To Optimize Your Programmatic Campaign in 15mins or Less Meet Our Guest: Haley Wiaz Meet The Team: Hélène Parker - Chief Programmatic Coach Learn Programmatic Programmatic Digest | | Manuela Cortes - Co-Host Programmatic Digest In Espanol Training Roadmap Sample Request: Join our next training program by signing up to our waitlist below: Join Our Slack Channel for programmatic ninjas looking to level up and build a network: /episode/index/show/programmaticdigest/id/33466632

157. Balancing In-House Expertise and Outsourcing with Helen Lum at AppScience 10/08/2024

157. Balancing In-House Expertise and Outsourcing with Helen Lum at AppScience What makes programmatic campaigns so challenging, and is it better to manage them in-house or outsource? Join us as Helen Lum from AppScience, with over 15 years of industry expertise, provides an in-depth look into these crucial questions. Helen offers her perspective on the significance of third-party measurement solutions for transparency and the unique benefits of AppScience's device-first household graph approach. We also scrutinize various metrics such as currency and brand lift studies, underscoring the need for actionable insights and efficient audience tracking in today's fast-paced digital environment. Shifting gears, we tackle the pressing issue of cultural diversity in marketing. Helen shares how AppScience goes beyond contextual data by integrating self-reported information, app usage, language preferences, and geographic data to help businesses engage more effectively with diverse audiences. Our conversation stresses the importance of internal company diversity and the role of allies in creating inclusive marketing strategies. Together, we uncover the benefits and challenges of programmatic advertising, discuss the balance between in-house expertise and external support, and highlight the role of mentorship and industry connections in fostering growth and innovation in the programmatic space. Listen in for practical advice and transformative insights from a seasoned expert. About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways: Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️ Hire people from our program mentioned above Interested in training or hiring programmatic juniors? Timestamp: (0:00) - Who is Helen Lum and What We’re Going To Talk About (05:05) - Measurement Definition (07:57) - Where You Can Apply AppScience (09:49) - How Scalable Is AppScience Data (12:49) - What is Panelless (15:53) - Best Practices in Targeting Culturally Relevant Segments (25:00) - Pros and Cons on In-House Programmatic Campaigns Vs. Manage Campaigns New Reach and Frequency® program starting Soon! Sign Up Here: Learn How To Optimize Your Programmatic Campaign in 15mins or Less Meet Our Guest: Helen Lum Meet The Team: Hélène Parker - Chief Programmatic Coach Learn Programmatic Programmatic Digest | | Manuela Cortes - Co-Host Programmatic Digest In Espanol Training Roadmap Sample Request: Join our next training program by signing up to our waitlist below: Join Our Slack Channel for programmatic ninjas looking to level up and build a network: /episode/index/show/programmaticdigest/id/33371557

156. Programmatic Curation, AI, and Global Collaborations with Seika Media 09/18/2024

156. Programmatic Curation, AI, and Global Collaborations with Seika Media Join us as media industry veteran John-Paul graces the Programmatic Digest podcast, sharing his wealth of experience from Mindshare, Dennis Publishing, and Gameloft. We start on a light note with a chat about England's whimsical weather before diving into the fascinating world of programmatic curation. John-Paul sheds light on the value of curated deals, emphasizing their role in saving time and incorporating expert knowledge to enhance media strategies. We also reveal how our media strategies have outperformed traditional methods, with a notable case study involving an automotive brand that saw significant gains through our contextual targeting. This episode highlights our approach to diversity, equity, and inclusion, and how consolidating SSPs can create impactful campaigns. John-Paul also addresses common misconceptions in the industry, such as the fallacy that longer hours mean higher productivity, and stresses the importance of wellness, continuous learning, and mentorship in maintaining expertise. Additionally, the conversation explores the evolving role of AI in media and the irreplaceable need for human oversight in optimizing and strategizing. Wrapping up, John-Paul and Eleni discuss their global reach and ongoing collaborations, with exciting plans to visit New York and Austin. Be sure to check the show notes or YouTube description for all the resources and insights shared in this episode. Free Training Sponsored By Epom: How Not to Screw Up With DSP Setup: Top Mistakes to Avoid and Save a Fortune On the replay you'll find out how to: dodge programmatic pitfalls, boost your ads performance, and get the most out of your budget. streamline your ad processes, save money, and gain a competitive edge with expert tips and hands-on guidance. Perfect for: ad agencies, programmatic in-house teams Watch this free lesson Here: About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways: Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️ Hire people from our program mentioned above Interested in training or hiring programmatic juniors? Timestamp: (00:02) Demystifying Programmatic Consulting and Outsourcing (03:37) Marketing Agency Services Explained Simply (10:42) Effective White Labeling in Agency (13:36) Programmatic Consulting (18:41) Unlocking Career Potential Through Transferable Skills (26:17) Career Success and Specialization in Industry New Reach and Frequency® program starting in August! Sign Up Here: Learn How To Optimize Your Programmatic Campaign in 15mins or Less Meet Our Guest: John-Paul Burke Meet The Team: Hélène Parker - Chief Programmatic Coach Learn Programmatic Programmatic Digest | | Manuela Cortes - Co-Host Programmatic Digest In Espanol Training Roadmap Sample Request: Join our next training program by signing up to our waitlist below: Join Our Slack Channel for programmatic ninjas looking to level up and build a network: /episode/index/show/programmaticdigest/id/33104302

Insights from Stefanie Beach on Consultancy Transformation and Strategic Outsourcing 08/28/2024

Insights from Stefanie Beach on Consultancy Transformation and Strategic Outsourcing Stefanie Beach, founder and CEO of SMB Media Consulting, shares essential strategies for optimizing digital media in the latest Programmatic Digest podcast. She discusses her firm's evolution from a consultancy to a full-service media agency offering paid search, social media, programmatic, SEO, ad operations, and email marketing. Stefanie emphasizes the benefits of strategic outsourcing, including partnering with agencies to white label services for specialized expertise. She highlights the role of programmatic consultants in swiftly supporting buying teams and the importance of thorough audits for uncovering areas of improvement. Effective delegation and celebrating wins are key themes, encouraging media professionals to document their achievements to demonstrate value and readiness for advancement. Stefanie's client-centric approach underscores building strong client relationships through understanding goals and continuous education, providing a roadmap for media professionals to enhance their strategies and achieve digital media success. Free Training Sponsored By Epom: How Not to Screw Up With DSP Setup: Top Mistakes to Avoid and Save a Fortune On the replay you'll find out how to: dodge programmatic pitfalls, boost your ads performance, and get the most out of your budget. streamline your ad processes, save money, and gain a competitive edge with expert tips and hands-on guidance. Perfect for: ad agencies, programmatic in-house teams Watch this free lesson Here: About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways: Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️ Hire people from our program mentioned above Interested in training or hiring programmatic juniors? Timestamp: (00:02) Demystifying Programmatic Consulting and Outsourcing (03:37) Marketing Agency Services Explained Simply (10:42) Effective White Labeling in Agency (13:36) Programmatic Consulting (18:41) Unlocking Career Potential Through Transferable Skills (26:17) Career Success and Specialization in Industry New Reach and Frequency® program starting in August! Sign Up Here: Learn How To Optimize Your Programmatic Campaign in 15mins or Less Meet Our Guest: Stefanie Beach Hélène Parker - Chief Programmatic Coach Learn Programmatic Programmatic Digest | | Manuela Cortes - Co-Host Programmatic Digest In Espanol Training Roadmap Sample Request: Join our next training program by signing up to our waitlist below: Join Our Slack Channel for programmatic ninjas looking to level up and build a network: /episode/index/show/programmaticdigest/id/32775137

S19 - Masterclass Para Publishers Sobre First Party Data con Gabriel Weitz de AdGoat 08/05/2024

153. I Served 1MM Impressions Blank: Here's How To Avoid 07/18/2024

152. How To Avoid Overspending in Your Programmatic Ad Campaign 07/16/2024

151. The Programmatic Ecosystem: Cookie Mapping vs. ID Bridging - Part 1 07/09/2024

151. The Programmatic Ecosystem: Cookie Mapping vs. ID Bridging - Part 1 The YouTube vodcast may be more beneficial considering I walk through it and illustrate it all. New Reach and Frequency® program starting soon! Sign Up Here: This podcast was pulled from a live training we did a year ago explaining Cookie Mapping, also known as Cookie Table. Part 1 defines cookie mapping and how it happens within the auction. Both cookie mapping and ID bridging aim to identify and track user behavior across the internet, but cookie mapping is more specific to cookies across sites, whereas ID bridging encompasses a wider range of identifiers and devices. The YouTube vodcast may be more beneficial considering I walk through it and illustrate it all. Part II will do the same but focusing on ID Bridging. Learn How To Optimize Your Programmatic Campaign in 15mins or Less About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways: Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️ Hire people from our program mentioned above Interested in training or hiring programmatic juniors? Timestamp: (02:04 - 03:32) Understanding the DSP and SSP (05:08 - 07:05) Understanding Ad Servers in Digital Advertising (08:01 - 10:21) Understanding Ad Tech Ecosystem Bridge (17:43 - 18:54) Understanding the Lifecycle of Ad Impressions (26:08 - 27:22) Digital Ad Exchange Process Overview (34:26 - 35:45) Media Buying Strategy Overview Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: Meet The Team: Hélène Parker - Chief Programmatic Coach Learn Programmatic Programmatic Digest | | Manuela Cortes - Co-Host Programmatic Digest In Espanol Training Roadmap Sample Request: Join our next training program by signing up to our waitlist below: Join Our Slack Channel for programmatic ninjas looking to level up and build a network: /episode/index/show/programmaticdigest/id/32068852

150. WTF is Programmatic Curation And Why Is It Important 07/02/2024

150. WTF is Programmatic Curation And Why Is It Important New Reach and Frequency® program starting soon! Sign Up Here: Checkout this podcast on YouTube: https://www.youtube.com/watch?v=9q5GXfAI5Bc&list=PPSV Say goodbye to the outdated 'set it and forget it' mindset; we're here to show you why the human touch still reigns supreme in the face of AI's rise. In this riveting episode, we dissect the intricacies of programmatic curation, Supply Path Optimization (SPO), and the unique value of private deals. You won't want to miss our deep dive into how curated packages from publishers, agencies, and data providers are revolutionizing transparency and audience reach in the ad world. Prepare to be empowered with actionable insights for traders and campaign managers as we reveal the strategies that are reshaping the programmatic landscape. We'll explore the ascent of boutique agencies in the advertising domain and unpack how their specialized services are attracting major brands. Also, gain a deeper understanding of the strategic decision-making behind campaign exclusions - it's about performance metrics, not the quality of the supply source. This episode is a treasure trove for ad tech professionals, filled with guidance on cultivating robust supply partner relationships and mastering buyer strategies for optimal growth. Join us for a thought-provoking discussion that will elevate your approach to programmatic partnerships. About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways: Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️ Hire people from our program mentioned above Interested in training or hiring programmatic juniors? Timestamp: (03:21) - Programmatic Curation for Digital Advertising (08:32 - Understanding Curated Deals in Ad Tech (13:49) - Importance of Creative Supply Management (22:13) - Supply Path Optimization Strategies for Growth (26:43) - Optimizing Site and Supply Performance Training Roadmap Sample Request: Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: Meet The Team: Hélène Parker - Chief Programmatic Coach Learn Programmatic Programmatic Digest | | Manuela Cortes - Co-Host Programmatic Digest In Espanol Join our next training program by signing up to our waitlist below: Also take a moment to check out: How To Optimise Data Segment: /episode/index/show/programmaticdigest/id/31979252

149. A Buyer’s Guide To addressing the impact of MFA sites on their programmatic campaigns 05/14/2024

149. A Buyer’s Guide To addressing the impact of MFA sites on their programmatic campaigns ......Adalytic's report..... The revelations from Adalytics' March report are a “wakeup” call to demand higher standards across digital advertising platforms. I take you through the implications, discussing the performance of SSPs and DSPs certified by the Trustworthy Accountability Group (TAG) and why it's crucial to scrutinise traffic legitimacy. We also cover actionable strategies to refine site lists and achieve accountability, highlighting the necessity for targeted advertising approaches over broad strokes. Get ready to adopt a trader's mindset, where vigilance and meticulous data examination pave the way to optimization. To get the training roadmap sample, request it here: Additional Resources: About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways: Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️ Hire people from our program mentioned above Interested in training or hiring programmatic juniors? Timestamp: (00:02) - Understanding Forbes' MFA Practices (11:17) - Implications of MFA in Ad Tech (19:08) - Trust and Verify in Advertising Strategy (31:32) - Cut the Fluff, Show Results (36:48) - Strategic Partnership for Efficient Decision Making Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: Meet The Team: Hélène Parker - Chief Programmatic Coach Learn Programmatic Programmatic Digest | | Manuela Cortes - Co-Host Programmatic Digest In Espanol Get this directly in your inbox weekly including more gems! Let’s keep in touch: Sign up to receive our weekly newsletter here: Join our next training program by signing up to our waitlist below: Also take a moment to check out: How To Optimise Data Segment: Join Our Slack Channel for programmatic ninjas looking to level up and build a network: /episode/index/show/programmaticdigest/id/31283402

S18. Editores al Frente: Estrategias Innovadoras en la Era de la Privacidad Digital 05/03/2024

148. A Buyer's Introduction to Made For Arbitrage (MFA) Sites 04/16/2024

148. A Buyer's Introduction to Made For Arbitrage (MFA) Sites Could your ad dollars be slipping through the cracks of digital advertising? Our latest episode peels back on the shady world of Made for Arbitrage (MFA) sites, where clickbait is king and quality content takes a backseat. We discuss how your everyday household brands can inadvertently fuel these revenue traps, with the likes of Amazon and Forbes grappling to uphold ad integrity amidst site spoofing shenanigans. With a dive into Adalytics reports and the challenges of frequency capping, we're on a mission to empower programmatic traders and buyers to recognize and evade these digital landmines. So, if you're ready to elevate your understanding of MFA(s) and steer clear of its pitfalls, tune in for an episode that combines practical insights with actionable advice—and yes, next week, we'll unravel yet another layer of the ad tech onion, Adalytics report #2 on Forbes! To get the training roadmap sample, request it here: Additional Resources: About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways: Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️ Hire people from our program mentioned above Interested in training or hiring programmatic juniors? Timestamp: (00:03 - 00:28) Arbitrage vs. Advertising (04:08 - 05:41) Understanding MFA Websites and KPIs (06:53 - 08:51) High Ad Density and MFA Sites (11:32 - 13:10) Website Analysis and Verification Tools (19:08 - 21:02) Inefficiencies in Digital Advertising Industry (21:09 - 24:44) Ad Placement on MFA Websites (25:53 - 28:36) Maximizing Efficiency With AI Tools (36:45 - 37:52) Toy Factory Production Tracking System, a Tale of ChatGPT (44:33 - 45:01) Chrome Extensions for Industry Knowledge Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: Meet The Team: Hélène Parker - Chief Programmatic Coach Learn Programmatic Programmatic Digest | | Manuela Cortes - Co-Host Programmatic Digest In Espanol Get this directly in your inbox weekly including more gems! Let’s keep in touch: Sign up to receive our weekly newsletter here: Join our next training program by signing up to our waitlist below: Also take a moment to check out: How To Optimise Data Segment: Join Our Slack Channel for programmatic ninjas looking to level up and build a network: /episode/index/show/programmaticdigest/id/30840758

147. Transforming Ad Agencies with Automated Programmatic Solutions 04/10/2024

147. Transforming Ad Agencies with Automated Programmatic Solutions Hélène Parker and Sergey from EPOM dive into maximizing agency efficiency and productivity, navigating the programmatic ad tech landscape. They underscore the role of programmatic traders in driving revenue and share EPOM's advanced technology empowering precise media buying. Balancing intuition with data-driven decisions and adopting tech stacks enhance traders' skills. Automation liberates traders from mundane tasks, revolutionizing workflows. They debunk myths of intuition-led strategies and advocate for specialized tools. The discussion highlights AI's analytical power and human creativity in advertising, emphasizing genuine partnerships and solutions-based approaches. To get the training roadmap sample, request it here: About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways: Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training roadmap❗️ Hire people from our program mentioned above Interested in training or hiring programmatic juniors? Timestamp: (00:18 - 00:48) Agency World Dos and Don'ts (06:18 - 07:01) Agency Challenges and Solutions (10:11 - 11:50) Optimizing Agency Platform Efficiency (14:29 - 15:33) Streamlining Data Automation for Efficiency (18:23 - 19:18) Flexible Trial Periods for Growing Companies (29:02 - 30:04) Barriers to in-House Hiring and Training (33:47 - 35:33) Humanizing Sales Relationships (39:33 - 40:37) Honesty and Transparency in Sales Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: Meet Our Guest: Sergey Shchelkov: Meet The Team: Hélène Parker - Chief Programmatic Coach Learn Programmatic Programmatic Digest | | Manuela Cortes - Co-Host Programmatic Digest In Espanol Get this directly in your inbox weekly including more gems! Let’s keep in touch: Sign up to receive our weekly newsletter here: Join our next training program by signing up to our waitlist below: Also take a moment to check out: How To Optimise Data Segment: Join Our Slack Channel for programmatic ninjas looking to level up and build a network: /episode/index/show/programmaticdigest/id/30690133

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