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Episode 25 - Building a Sales Process

The Cheeky Sales Coach

Release Date: 04/28/2021

Episode 27 - Branding is Everything show art Episode 27 - Branding is Everything

The Cheeky Sales Coach

Branding is Everything - Cheeky Sales Coach Episode 27. Branding is much more than your logo or color scheme. In this Cheeky Sales Coach podcast, Karl talks about the role of branding in defining your entire organization. Your marketing is a piece of that. More information and videos at :-)

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Episode 26 - Defining Marketing show art Episode 26 - Defining Marketing

The Cheeky Sales Coach

The blog post I reference is here: As you can tell by the seventy-two definitions, there's not much agreement on what marketing is. I am particularly frustrated with the number of definitions that confuse marketing and sales. I highly recommend you listen to Episode One if you have not done so recently. It's all about defining Sales. And marketing is not sales. More information, audios, and videos are available at . :-)  

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Episode 25 - Building a Sales Process show art Episode 25 - Building a Sales Process

The Cheeky Sales Coach

Cheeky Sales Coach Episode 25 - Building a Sales Process The final "Sales" video in this 50-video series is all about bringing the last 24 episodes together. You can't just "do" sales - you need a process. What does that mean? What does it look like? In this episode, Karl walks through the pieces you need to build your sales process, document it, and then use that documentation to manage your sales campaigns and set targets for the next campaign. A key piece of this is to document your Sales Funnel with an Excel spreadsheet.  Cheeky Sales Coach members can download a model sales funnel...

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Episode 24 - The 7 Channels of Sales Success show art Episode 24 - The 7 Channels of Sales Success

The Cheeky Sales Coach

Cheeky Sales Coach Episode 24 - The 7 Channels of Sales Success What are the seven things you have to do consistently to be successful in sales? (Note: consistent does not mean daily or hourly. Some of these items need to be done weekly or quarterly.) See also Episode 13 on Sales Timing. See also Episode 6 on Every Piece Has to Work. More info and videos at :-)

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Create an Amazing Proposal and Presentation  - Cheeky Sales Coach Episode 23 show art Create an Amazing Proposal and Presentation - Cheeky Sales Coach Episode 23

The Cheeky Sales Coach

Cheeky Sales Coach Episode 23: Create an Amazing Proposal and Presentation Here I outline the key elements of a proposal and demonstrate how you can step through the proposal as a PowerPoint presentation. And then we look at recording an actual presentation of your proposal recorded on Zoom video. More great information and associated downloads at :-)

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Managing Sales People - Cheeky Sales Coach Episode 22 show art Managing Sales People - Cheeky Sales Coach Episode 22

The Cheeky Sales Coach

Cheeky Sales Coach Episode 22: Managing Sales People One of the hardest things you'll do is manage sales people. They're expensive and they need to perform. Here are six or seven things you need to know about managing sales people. More episodes at . :-)  

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Episode 21 - Nurturing Long-Term Prospects show art Episode 21 - Nurturing Long-Term Prospects

The Cheeky Sales Coach

The word of the day is Prospect. You need to maintain your list - see Episode 12 - and nurture them into long-term prospects. This might be a long play. Here are some things you need to know. More info and videos at  

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Cheeky Sales Coach Episode 20 - Pricing show art Cheeky Sales Coach Episode 20 - Pricing

The Cheeky Sales Coach

Wherein we cover six or seven things you need to know about pricing, including Anchor pricing and why your price should includes lots of 9s. The following links are referenced in this video: Book referenced: Predictably Irrational by Dan Ariely - (This is an Amazon Affiliate link) More Cheeky Sales videos at . :-)

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Episode 19 - Get Past the Offer show art Episode 19 - Get Past the Offer

The Cheeky Sales Coach

The most important thing you need to know about your Offer is that it's just the beginning of a sales discussion. That doesn't make it any less important. In fact, your offer is extremely important because it is the beginning of every sales discussion. More information and cheeky advice at :-)

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Episode 18 - Inbound vs. Outbound Sales show art Episode 18 - Inbound vs. Outbound Sales

The Cheeky Sales Coach

Inbound vs. Outbound Sales. Also, you may refer to these as passive vs. active sales. One of these you will probably like more - but it's probably the less effective one.  There are a handful of things you need to know about passive vs. active sales. Here they are. More information and videos at .  

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More Episodes

Cheeky Sales Coach Episode 25 - Building a Sales Process

The final "Sales" video in this 50-video series is all about bringing the last 24 episodes together. You can't just "do" sales - you need a process. What does that mean? What does it look like?

In this episode, Karl walks through the pieces you need to build your sales process, document it, and then use that documentation to manage your sales campaigns and set targets for the next campaign. A key piece of this is to document your Sales Funnel with an Excel spreadsheet. 

Cheeky Sales Coach members can download a model sales funnel spreadsheet at https://www.cheekysalescoach.com.

Program note: Beginning next week, we start the Cheeky Marketing Videos. As with sales, we will present 25 videos on the most important things you need to know about marketing in the 2020's.

Catch up on all the videos and podcasts at https://www.cheekysalescoach.com.

:-)