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Episode 26 - Defining Marketing

The Cheeky Sales Coach

Release Date: 05/05/2021

Episode 37 - The Biggest Secrets about Marketing Secrets show art Episode 37 - The Biggest Secrets about Marketing Secrets

The Cheeky Sales Coach

The Biggest Secrets about Marketing Secrets - Cheeky Sales Coach Episode 37. Do you want to know a secret? YES! Yes you do. We all love secrets. And that makes secrets a great marketing tool. But there is great power in this technique, so you need to use it carefully. More information at . :-)  

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Episode 36 - The Awesome About Page show art Episode 36 - The Awesome About Page

The Cheeky Sales Coach

Cheeky Sales Coach Episode 36 - The Awesome About Page You primary web page (home page) is the second most important page on your set site. Number one is your About Page - at least when it comes to helping people find you on the Internet. Site mentioned for related download:   :-)

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Episode 35 - The Three Most Important Elements of Marketing show art Episode 35 - The Three Most Important Elements of Marketing

The Cheeky Sales Coach

The Three Most Important Elements of Marketing - Cheeky Sales Coach Episode 35. We address two topics here. We cover the most important element of marketing in the modern era. Then we talk about the effort you need to put into each of these. Oddly enough, this is a rare case where the most important thing you need to do takes the least effort. More videos and information at :-)  

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Episode 34 - Content Marketing Funnels show art Episode 34 - Content Marketing Funnels

The Cheeky Sales Coach

Episode 34 - Content Marketing Funnels Content Marketing is awesome - but you need to coordinate the distribution of content within in your marketing funnels. Here are some notes to make the most of it. More info and videos at :-)

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Episode 33 - Content Marketing show art Episode 33 - Content Marketing

The Cheeky Sales Coach

Content marketing is the second greatest tool for modern marketing. Here's the down-low.  Some links mentioned here: and my other channel for the SOP Videos - Also mentioned: - Google "68-Point Checklist" More info and contents at :-)  

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Episode 32 - The Right Amount of Marketing show art Episode 32 - The Right Amount of Marketing

The Cheeky Sales Coach

Wherein we take a lesson from Goldilocks. Not too much. Not too little. Just right.  But how do you set things up so you do the "just right" amount of marketing? We've got some tips. More information and downloads at https://www.cheekysalescoach.com.

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Episode 31 - Be a Harsh Critic of Your Marketing show art Episode 31 - Be a Harsh Critic of Your Marketing

The Cheeky Sales Coach

Episode 31 - Be a Harsh Critic of Your Marketing Most of us spend a lot on marketing without evaluating whether it's a good spend. Here are some tips and tricks. :-)

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Episode 30 - The All-Powerful Sales Letter show art Episode 30 - The All-Powerful Sales Letter

The Cheeky Sales Coach

Episode 30 - The All-Powerful Sales Letter Perhaps the the most successful marketing tool of all time is the "long sales letter." Of course, you need to do things the right way for them to be effective. Here are some tips for building the long sales letter into your marketing strategy. More information at . :-)

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Episode 29 - Social Media Strategy show art Episode 29 - Social Media Strategy

The Cheeky Sales Coach

Cheeky Sales Coach Episode 29 - Social Media Strategy. Social media is great - but it's only useful for marketing or sales if you have a strategy to make the most of it! Here are some tips on using your social media to achieve you goals. More videos at https://www.cheekysalescoach.com  

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Episode 28 - The Call to Action show art Episode 28 - The Call to Action

The Cheeky Sales Coach

Episode 28 - The Call to Action You need a call to action. In fact, you need a lot of them. You need one for every element of your sales and marketing funnels. This video is full of "dos" - and a few don'ts. More sales and marketing videos at  

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More Episodes

The blog post I reference is here: https://heidicohen.com/marketing-definition/

As you can tell by the seventy-two definitions, there's not much agreement on what marketing is. I am particularly frustrated with the number of definitions that confuse marketing and sales.

I highly recommend you listen to Episode One if you have not done so recently. It's all about defining Sales. And marketing is not sales.

More information, audios, and videos are available at https://www.cheekysalescoach.com.

:-)