BTI #232: 5 Reasons Your Lead Magnet is NOT Working
Release Date: 05/10/2021
Best Photo Lighting Equipment for Location Shoots
Beyond the Image Podcast
I get asked (a lot) about my recommendations for lighting equipment. For most of my career, my answer has always been "just buy whatever you can afford." And more than two decades into my career, my stance on that has not changed. Get what you can afford and you will find ways to make it work. Also, gear does not make the photographer nor improve the shot if not used correctly. That being said - I recently have found myself only using a few pieces of gear every single time I shoot on location. In fact, I am using these pieces so often and enjoying them so much that I've actually started to...
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Top 10 Predictions for the Photography Industry in 2025: Trends, Teach and Opportunities
Beyond the Image Podcast
The photography industry is evolving rapidly, and 2025 promises groundbreaking changes! In this episode of the Beyond the Image Podcast, host James Patrick breaks down his top 10 predictions, highlighting key trends shaping the future of photography. Discover how AI-enhanced portraits, vintage aesthetics, and mixed-media film are transforming creative expression. Learn why commercial campaigns with bold contrasts and vibrant colors are rising, while paid editorials are on the decline. Explore how 360-degree immersive content, VR integration, and video add-ons are reshaping client expectations,...
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Rejected or Accepted? Results of 100 Publisher Pitches
Beyond the Image Podcast
I had, what I believed to be, a good idea for a new book. Unlike my first three books which I self published and self produced (two of which became best sellers), for this book concept I wanted to go the traditional publisher route. So I crafted a full length proposal and sample manuscript that detailed out the focus of the book, why it was unique and relevant in the marketplace as well as a multi-faceted marketing plan for the launch of the book to ensure its success. I then took that proposal and I sent it out more than 100 times. I sent it off to book publishers as well as to a bevy of...
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No BS Approach to Business Development with Vanessa Joy
Beyond the Image Podcast
Business development is likely the most stressful element of a photographer's career. Having to market and sell while navigating the relentless fear of rejection is what separates those who are able to successful grow their careers from those who continue to struggle. Well, let's fix that, shall we? My guest today on the Beyond the Image podcast is Vanessa Joy. She has worked with thousands of photographers not only in mastering their craft, but to actually build a sustainable business. Vanessa is a Canon Explorer of Light and has generated a multi-million dollar photography business working...
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[FREE GUIDE] Legacy Planner Annual Goal Strategy Guide
Beyond the Image Podcast
The last planner you will ever need! Plan out your year, months, weeks and days with The Legacy Planner to get more done, stay on track and chart out your most successful year ever! Why do some individuals seem to possess the capacity to consistently achieve great things in their lives, while others tend to struggle? Perhaps you have wondered the same thing and questioned what specifically separates the two groups. If we are to believe musings from the infinite parade of social media memes, then each of us are already abundant with endless potential. Yet despite that potential, for some...
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I Got Scammed
Beyond the Image Podcast
Early in my career I got scammed by a client who hired me to photograph an event for his company, and then never paid me. His company eventually disappeared and two decades passed until I came across him again. He had relocated, launched a new company and was on the cover of a pay to be featured magazine. What happened next with the magazine was really interesting. [NEWS] The Legacy Planner is newly updated for 2025! Get your copy now at
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Your Watermarks Suck
Beyond the Image Podcast
The last time I dared talk about photographers using watermarks, I got a few (okay, a lot) of angry messages. But I hope this time you hear me out on why watermarking your photos is a futile effort that only satiates ego and does nothing to actually help your brand or business. https://jamespatrick.com/
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Getting Fired by Clients
Beyond the Image Podcast
By default we only want to share our wins and successes. The fear is that if we are open and honest about projects that don't go well or client experiences that are not stellar that it will somehow reflect negatively upon us. The truth is, when we only share the positives about our careers, it gives a false aspiration of what a creative career truly looks like. Throughout our careers we will lose more work than we will ever win. That is the simple math of it. And once we acknowledge that reality - we can begin to look at losses as not failures but as opportunities to learn and improve our...
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Photographers Give Terrible Advice
Beyond the Image Podcast
When I am in the mood to torture myself, I hop over to Photography Facebook Groups and read the comment sections whenever a photographer asked for help, support or advice. The inevitable result is a barrage of awful keyboard critics giving the worst advice pretending they are being altruistic and supportive - but in reality just trying to keep others out of the industry they believe they are at the center of. In this episode I discuss what happened when a photographer made the mistake of asking for help. https://jamespatrick.com/
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Nightmare Photo Shoots **Halloween Special!**
Beyond the Image Podcast
I selected 13 (of course) of the most terrifying photo experiences I've had in my 20+ year career. Everything from having people physically assault me to say I'm too young to be a photographer. Enjoy my awful memories while I go into an anxiety attack reliving these horrific experiences. https://jamespatrick.com/
info_outlineBefore we dive into this episode today, I have a BIG announcement that comes in the form of a question.
Are you an entrepreneur who is tired of all of the same recycled education? The constant talking and the pointless vanity metrics that seem to be plaguing our industry? Are you ready to instead take purpose fueled and intentional action? Are you ready to be part of a curated network of professionals who are there to support you in your goals? And are you ready to finally get to work to create the results that you deserve?
If you answered yes, then I’m talking to YOU! I am reopening up enrollment in my Get Amped Mastermind. This is not your ordinary mastermind. It’s about organized effect, collaboration, and action.
To apply, text me at 480-605-3254. ***Space is extremely limited.
In this episode I talk all about lead magnets and particularly why your lead magnet might not be working.
Q: What is a lead magnet?
A: A lead magnet is some tool, resource, or guide that you’re giving away for free that you are using as a way to grow your email list, text list, phone number list, mailing list, etc. It’s a way to grow a list of prospects who are interested and who are opting into your marketing messaging. This leads to being able to continue to market to this prospect list in an in-depth way, which should convert to a sale later down the road.
IN THIS EPISODE
I am focusing on breaking down why your lead magnet may not be working. There are two things happening with your lead magnet.
- No one is downloading the free tool you released, which means your prospect list isn’t grow.
- You have many people downloading the free tool you released, but no one is taking the next step to do business with you.
There are five reasons why your lead magnet is not working.
- There is no clear or specific promise.
- The outcome is not important.
- It does not feel doable.
- It does not promote you as the expert.
- There is not a through-line from the lead magnet to your final offer.
“If you can reverse these five, you’ll not only have a lead magnet that grows a prospective list of individuals, but it will also help you make sales.”
I go into detail on each of these five reasons and share a lot of examples to help you see each problem clearly so you can identify if this is happening with your lead magnet and how to overcome it. Make sure you tune in and get ready to take notes!
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Connect with James Patrick
https://www.jamespatrick.com/coaching - To apply for 1-on-1 business coaching
https://www.instagram.com/jpatrickphoto - Follow in IG
Text James at (480) 605-3254