521. Strategy Behind Developing A Press Release w Mickie Kennedy
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Release Date: 04/28/2021
Why There's No Labor Shortage in the Trades | Ryan Englin, Core Matters
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
There is no labor shortage in the trades. Ryan Englin, founder of Core Matters, has the receipts: pull last year's W-2 count and compare it to who was still on payroll on December 31. You are hiring just fine. What you are not doing is training, onboarding, and keeping people. In this episode, Tersh Blissett and Josh Crouch sit down with Ryan to turn that hard truth into a plan you can run. You will learn why performance reviews fail in the field and how to fix them, why a best friend at work makes a tech six times more likely to stay, and how to capture the tribal knowledge walking out the...
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The 3-Minute Rule That Boosts Your Answer Rate 40% | Dave Hansen, ClientTether
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Speed to lead is where most home service companies quietly bleed their marketing budget, and almost none of them realize how slow they actually are. Dave Hansen hears owners brag that they call every lead "within a day," then has to break the news: the new standard is three minutes. Hit it, and you can lift your call answer rate by 40 percent. Dave runs ClientTether, a platform that automates the entire lead lifecycle for multi-location home service businesses, from follow-up and quoting to reviews and referrals. In this episode, Tersh Blissett and Josh Crouch sit down with him to break...
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1/10 the Jobs, Twice the Revenue: Fix Your Margins | Quinn Small, Driive
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Documenting your SOPs used to be the boring back-office chore you kept putting off. In the age of AI, it is about to decide who wins. Quinn Small put it bluntly: if your processes are not written down, good luck keeping up with the owners whose AI already knows exactly how they run. Quinn grew up in the trades, took over his family's window-covering business during COVID, and out of that chaos built Driive, an AI scheduling and dispatch platform for home services. In this episode, Tersh Blissett and Josh Crouch sit down with him to unpack why your documented processes are the fuel AI...
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Stop Guessing Where Your Best Leads Come From | CallRail + JobNimbus
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Most contractors have no idea which marketing actually makes the phone ring, so they keep pouring money where they think it works and hope for the best. The fix is marketing attribution: following every lead from the first call all the way to the booked job. Eric Smith of CallRail and Tyson Dudley of JobNimbus built an integration that finally makes that possible. In this episode, Tersh Blissett sits down with Eric and Tyson to break down why cost per booked job, not cost per lead, is the number that matters, and how connecting your call tracking to your CRM shows you exactly where your...
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Why You Lose Trust Before the Truck Rolls | Rama Sreenivasan, Blitzz
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Most home service companies lose the job before the truck ever rolls, and they never see it happen. Your close rate, not your lead count, is usually the real bottleneck, and the thing quietly dragging it down is trust. Rama Sreenivasan calls the missing piece visual empathy, and he built a company around it. Rama is the co-founder and CEO of Blitzz, an app-free remote video platform used across roofing, solar, security, and electrical. In this episode, Tersh Blissett and Josh Crouch sit down with him to unpack why diagnosing a customer's problem over audio alone erodes trust, and how seeing...
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How a $50K Job Came From One Email List | Tim Jordan
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
The cheapest leads in your home service business are not on Google, they are already in your customer list. Email marketing is the channel most contractors ignore, and the numbers are almost unfair. Tim Jordan sent one basic newsletter last month and it produced 45 leads, for the price of a $40 email tool and ten minutes of work. Tim is a serial entrepreneur who bought or founded five companies by age 27, exited all but his window tinting business, and now runs Service Catalyst, a peer mentorship community for service owners. In this episode, Tersh Blissett and Josh Crouch sit down with him...
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Why Delegation Breaks Down for ADHD Entrepreneurs | Skye Waterson
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
If you have ever wondered why delegation keeps breaking down in your business, ADHD entrepreneurs have a specific answer, and a fix. Skye Waterson has built her whole company around it. As an ADHD strategist and founder of Unconventional Organisation, she comes in alongside founders, pulls the process out of their head, and builds the systems and team to run it. In this episode, Tersh Blissett and Josh Crouch, both ADHD entrepreneurs themselves, sit down with Skye to unpack why the ADHD brain resists systems, how to actually delegate without micromanaging, and the AI trap that quietly creates...
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$7M to $260M: The 4 Pillars That Scaled Parker & Sons | Paul Kelly
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
How to grow a home service business is usually pitched as doing more: more trades, more services, more offers. Paul Kelly did the opposite, and it built one of the largest home service companies in the country. He bought Parker & Sons in 2004 as a $7 million shop and grew it to roughly $260 million in a single market, then wrote the playbook down. In this episode, Tersh Blissett and Josh Crouch sit down with Paul, bestselling author of Tricks of the Trade to Success and creator of the Raising Goats program, to unpack the 4 pillars behind that growth and why simplicity beats complexity...
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How Contractors Can Turn More Calls Into Revenue | Bill Brown, PhoneTap
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
Turning more calls into revenue is the growth lever most contractors never touch, because they cannot see what is actually happening on their phones. Bill Brown spent 25 years in HVAC, built an Inc. 5000 company, and still could not trust his own booking data. So he helped build the tool that fixes it. In this episode, Josh Crouch sits down with Bill, co-founder of PhoneTAP, to announce the launch of PhoneTAP and unpack why the calls you already pay for are where your next jobs are hiding. Tersh is out this week, but he, Josh, and Bill built PhoneTAP together to solve one of the least...
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How to Grow a Home Service Business by Buying Competitors, Not Ads | Alex Smereczniak
Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
How to grow a home service business is usually pitched as one thing: spend more on marketing. Alex Smereczniak has a faster, cheaper answer most owners never consider. As co-founder and CEO of Franzy and a serial entrepreneur who scaled 2ULaundry and sold 118 franchise locations, he has bought, built, and financed businesses more ways than almost anyone. In this episode, Tersh Blissett and Josh Crouch sit down with Alex to unpack how to grow through acquisition instead of ads, why the wrong business partner is the number one reason companies fail, and how to finance a deal using tools most...
info_outlineTersh talks with Mickie Kennedy of eReleases.com about creating the perfect press release for your service business!
As a small business, I've often wondered why I would consider having a press release, but Mickie took the time in today's episode to share with us the true value of having press releases as an HVAC or plumbing company. Also, do note that Mickie believes that a plane jane air conditioning company like Service Emperor can still be sexy!
Here is a little information about Mickie and his team over eReleases.com
Mickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility. 22 years ago, Mickie founded eReleases after realizing that small businesses desperately need a press release service they can afford. While working in PR. Mickie came face to face with customers that wanted to use press releases due to their effectiveness at bringing in business, but could not afford to pay the extremely high startup fees that most agencies charged. Mickie saw an
opportunity to help — and eReleases was born.
Mickie created eReleases to give small businesses access to the media and to a national newswire – all with a personal touch. eReleases has grown since then and even works with big names now, but the spirit of Mickie’s original intent has not changed. eReleases delivers personal service and exceptional value to every customer, with every press release, at every price point.
Mickie lives in Baltimore County with his family and two feuding cats. He enjoys British science fiction and acknowledges an unhealthy addiction to diet soda. Mickie holds an MFA in Creative Writing with an emphasis in Poetry from George Mason University. He still writes poetry most Monday nights with a group of fellow misfits in Brunswick, Maryland. PR Expert, Press Release Ninja, Media Relations Networker
"We’ve used Mickie Kennedy’s services 45+ times for our national published PR needs. EVERY TIME we have used eReleases, we see instant benefit with increased online traffic, bringing us more work and more revenue. eReleases gets my HIGHEST RECOMMENDATION." -Cyril Verley, Registered Architect
Mickie Kennedy is the Founder and President of eReleases, the small business leader for press release distribution, now celebrating 22 years in business. He is an expert at helping small businesses increase their visibility and credibility and he’s here today to share some valuable insights.
In today's episode, Tersh & Mickie talk about the 5 MUST DO's for you to create the perfect press release!
Our Deep Dive~
- Being a contrarian can be a great topic of a press release.
- The media loves data...
- Figure out what your industry is & isn't talking about...
- ...you'll have to listen to the rest of the episode for these juicy details!
RESOURCES
- Get your free resources by visiting https://eReleases.com/plan
- Learn more about how Tersh trains his Service Technicians by using Virtual Reality by clicking here
- Learn more about Tersh by visiting https://serviceemperor.com
- Connect with Tersh on social media @tershblissett
- Have you ever wondered HOW to target your perfect client?!? It's EMOTION...EMOTION is what sells, visit https://admanity.com/SBM/ to get this free share that I (Tersh) stand behind 100%!
"If you know how people will emotionally react, you have an advantage more valuable than all of humanity's innovations."
Thank you for listening to another episode of the Service Business Mastery Podcast!
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