Service Business Mastery - Home Service Business Tips and Strategies for the Skilled Trades Service Industry
Service business mastery is a podcast that helps business owners and managers succeed in business by sharing tips on leadership, marketing, financials, pricing, HR, and much more. If you want to grow a successful and profitable HVAC, plumbing, electrical, or other home service skilled trades business, click here to listen and learn more.
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655. Let's Talk Home Service Business Branding with Thaddeus & Evan
05/18/2022
655. Let's Talk Home Service Business Branding with Thaddeus & Evan
Hey, we're back with another interesting and fun episode for you! If you want continued success during these times when business may slow down or dip completely, then an ‘off-season marketing strategy' will help strengthen what has already been done right! Do you want to improve your marketing strategy and get better results? No need to worry as we bring you an episode where two expert digital marketing strategists, Thaddeus Tondu and Evan Hoffman, discuss the secrets to off-season marketing. Join Tersh Blissett and his co-host on the Service Business Mastery podcast as they talk branding with the magazine branding expert himself, Evan Hoffman, and his partner, Thaddeus Tondu. Evan and Thaddeus are the hosts of the podcast and the owner of OnPurpose Media, (A digital marketing agency driven by purpose and heart). In the show, they also talk about how you can make your business stand out and different things you can do to make your business more profitable. Let Tersh Blissett and Josh Crouch be your guide in getting you to the top here at Service Business Mastery. Tune in as they sit down with these amazing business owners, leaders who share valuable insights about management, marketing, pricing, human resources and so much more so a podcast dedicated to revealing the success secrets to create and unleash the ultimate HVAC business. Let their nuggets of wisdom goals guide you in owning a thriving, profitable, and ever-growing business.
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654. Wasted PPC Marketing Spend & How To Maximize Your Summer's Budget
05/16/2022
654. Wasted PPC Marketing Spend & How To Maximize Your Summer's Budget
A recent study conducted shows that 79% of marketers say PPC is hugely beneficial for their business. However, the trick is knowing HOW to develop a strategy that fosters that kind of success. But how is success in this channel measured? What do successful digital marketing campaigns even look like? Questions like these are the reason we brought two awesome guests to our show today: & Johnny Wenzel, Digital Marketing experts from Service Titan! Sarah is Sr. Marketing Operations Manager at Service Titan and is known for being a goal achiever, not just a goal setter. During her time at ServiceTitan, she has been able to grow direct revenue from service titan's content creation for tenants by over 20% month over month. Get lost in a deep conversation with Sarah and you probably will hear her say, "I am a leader in any industry I work in, I drive revenue... I fully believe your mindset for success drives your passion." Johnny is a Marketing Consultant at Service Titan and understands that Digital Marketing is both an art and a science. He is known for his ability to successfully combine data and the scientific method to messaging and communication, customized for one business at a time. His mantra? "Advertising is simply communication. The key is to deliver the right message, to the right person, at the right time, in the right place, giving them the right experience." In this episode we discuss: Their experiences with PPC marketing and wasted ad spend Tips to improve your digital marketing strategy Ways in which digital marketing is different in service-based industries The importance of researching your digital advertising agency We are very excited to share with you their experiences, expertise, and digital marketing PPC suggestions on this new episode of Service Business Mastery! Tune in to the latest in business services trends on Service Business Mastery by checking us on Apple Podcasts, Spotify, and our . Listening on a desktop & can’t see the links? Just search for Service Business Mastery in your favorite podcast player.
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653. Know your numbers before Summer Hits w Jim Kruspe
05/13/2022
653. Know your numbers before Summer Hits w Jim Kruspe
Know your numbers before Summer Hits w Jim Kruspe Episode Overview Is your business thriving, or are you just getting by? How would you even know if you do not know your numbers? You need not worry because your favorite Service Business Mastery Podcast is back with a topic that is crucial yet rarely discussed- "Know Your Numbers and How to Do Right Pricing”! Your PRICING is the most foundational element of your Business, and having a clear idea of your pricing strategy and profit margins (Gross / Net) will allow you to pivot quickly when your business slows down or spikes when demand increases. So come, Join Tersh Blissett and his co-host as they talk with Jim Kruspee (CEO of Profit Solutions Group) about how to properly price your service offerings and why having the right pricing is so important for your business! Let his nuggets of wisdom goals guide you in owning a thriving, profitable, and ever-growing business. (“Jim Kruspe is a business coach and consultant who specializes in working with small business owners, entrepreneurs, and multi-million dollar companies. Jim helps small businesses and entrepreneurs achieve work-life balance, pursue vision and strategy, and focus on priorities. He graduated from the University of Kentucky with a BS and BA. He spent his early career doing inside sales on the warehouse floor and then moved up to territory management and mid-level management with one of the nation's top HVAC suppliers. In recent years, Jim has partnered with savvy business professionals and been a minority owner in several businesses. He took a unique approach to growing their market share in new markets by showing them how to run a profitable business. Jim has more than 20 years of combined experience in management, sales, and coaching in the trades and professional service. In addition to his vast knowledge of starting, growing, and improving businesses, you gain access to his large network of colleagues that can help in various aspects of your business..”) Are you a business owner who wants it to succeed, or is your business doing well, but you're unable to measure its effectiveness? Then this podcast is for you. In this episode of the Service Business Mastery Podcast, you will learn how to set your prices correctly and how to know your numbers. Jim advises that in addition to investing in the skills required to run your business effectively, you should also invest in the financial skills that every business owner requires to thrive. Financial information may intimidate you, or you may rely on your accountants and bookkeepers to handle all of your financial work for you, which is why OUTSOURCING such work has its own set of benefits. [00:36:00] “I love numbers, but bookkeeping and taxes are unbearable to me, so I strongly recommend that you do what you do best and delegate things you can outsource, such as accounting and payroll. There are advantages to doing so, especially if you are the CEO of a company,” Jim Kruspe
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651. What Are The Best Uniform for Your HVAC, Plumbing, & Electrical Technicians
05/11/2022
651. What Are The Best Uniform for Your HVAC, Plumbing, & Electrical Technicians
What Are The Best Uniform For Your HVAC, Plumbing, & Electrical Technicians Episode Overview “Product assortments that are built for the unique roles of your trade” HVAC Technician uniforms- What’s trending? Here we are with another exciting podcast episode for you that you definitely won't want to miss This episode will be both entertaining and helpful as Chris Walker shares some great tips on how to select the comforting yet stylish uniform when at work and slay the day like a boss. Join Tersh Blissett and his co-host as they sit with senior director of sales from Carhartt Company Gear- Chris Walker and discuss Carhartt, what they have to offer for the team, your team as an employee, and what are the transitions they made in the past couple of years and what they're bringing to the table. Let his nuggets of wisdom goals guide you in owning a thriving, profitable, and ever-growing business. (As a business-focused IT leader, Chris Walker has extensive experience implementing technology innovations to enable business. He has held leadership positions in software development, IT infrastructure, and support services. He has a track record of developing IT strategies, establishing a vision, and winning buy-in. Presently, he is the senior director of sales for Carhartt Company Gear, a company focused on the workwear side.) Are you an HVAC Service professional? If so, you probably have a good understanding of safety and health guidelines but are you curious about what plumbing technicians or plumbers should wear? Then you need to listen to this podcast. Carhartt is not just about products, it’s a service model. [00:05:00] “When you think about it, it's less about product changes and more about the service model. At Carhartt, we do tailor our products to the specific needs of businesses in those markets”, says Chris Walker. “Consequently, when we style the product around the industry, we look at the end-users, their jobs, and what they do daily. Our product team would talk to you about how much time they spend on job sites, observing and working with them as well as what they come into contact with, and what they do on the job site. We want to design the product to meet their demands, not only to facilitate their comfort, which is crucial, but also to make sure that it lasts longer”, he adds. Having someone come in wearing dirty clothes is awful, isn't it? [00:13:00] “So Ideally, you should have two or three extra sets so you can wash them one day while wearing them. Some companies even go so far as to buy a couple of sets but then allow the employee to buy more on their own. So if they want more gear, they can go buy it”, says Chris Walker. Is branding done by you, or do we need to send them to a seamstress? “The great thing is that we have this website we launched two years ago. It's designed to be an all-in-one DIY destination, where you can control your destiny. DIY clothing, apparel, and gear at - Workwear, clothing, and gear that work as hard as you do. You can upload your logo once you've registered, and then you can purchase your products which then arrive at your door,” Chris Walke. Why Choose Carhartt Work Uniforms? No matter how big or small your crew is, finding the right uniform provider can be challenging. However, nothing beats the quality of works clothing fortified with renowned Carhartt toughness when it comes to superior uniforms. After all, it's the uniform your people will want, and be grateful for. Carhartt Company Gear offers a range of services, from first-rate service to a wide range of sizes and styles available to both men and women. They have proved this over the years and have worked hard to ensure they deliver specialized uniforms that are unique to your industry and which are backed by our 132-year history. With Carhartt Company Gear, you can purchase tailored workwear designed specifically for your industry. For managed uniform and rental laundry programs, you can either purchase directly from Carhartt or partner with a Carhartt Certified distributor. With Carhartt's branded work uniforms, you can make your mark and outwork the competition. So, interested in Uniforms for Your Technicians? So If you would like to learn more about Brand Your Gear-Carhartt's uniform rental program, or to sign up, click . Help your employees show even more pride in their work with a reliable uniform rental program! KEY TAKEAWAYS FROM THE SHOW: Uniforms help professional service company employees such as HVAC technicians, electricians, plumbers, and others build credibility and confidence when interacting with customers. These technicians have a lot on their plates, what with crawling in confined spaces, climbing ladders, and keeping major mechanical systems running. They deserve a uniform that is comfortable to wear, moves with them, and instills pride in their work and the company they represent. During this episode, we'll talk about how you can provide your staff with professional-looking work uniforms that are comfortable. How Carhartt may set up a uniform rental program for HVAC Business owners that gives them a variety of outfits that fit well and promote your brand at every client interaction. Intrigue? Listen to this podcast and get equipped with essential business advice from this impactful conversation. So, what’re you waiting for? Tune into this episode right away and get one step closer to becoming the successful owner of your dreams. Subscribe to Service Business Mastery on Apple Podcasts, Spotify, our website, or wherever you get podcasts to hear more such fascinating and insightful stories. www.servicebusinessmastery.com
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652. Improve Your Personal Efficiency & Productivity Instantly With Help From Blaine Oelkers
05/11/2022
652. Improve Your Personal Efficiency & Productivity Instantly With Help From Blaine Oelkers
Blaine Oelkers - Improve Your Efficiency & Productivity Instantly Episode Overview Join Tersh Blissett and his co-host as they discuss with Blaine Oelkers (Chief Results Officer, and CEO Warrior) about becoming more efficient with your personal life, which will, in turn, create more efficiencies within your business! Let Tersh Blissett and Josh Crouch be your guide in getting you to the top here at Service Business Mastery. (Blaine Oelkers is a lifetime entrepreneur, a graduate of Purdue University and Stanford University’s Entrepreneurship program. He’s a leading authority on Personal Implementation and America’s only Chief Results Officer® and Day Ahead™ Specialist. He has been creating and operating profitable businesses for over two decades. Blaine has owned and operated a consulting firm, a franchise with the world’s largest pizza delivery company, four health and wellness businesses, and a personal development company. His passion is to help people take control of their lives by taking control of themselves. He will help you master yourself and your life.) This podcast will help YOU improve your wellness, take charge of your lives, and become more successful in business. So, listen to this podcast to learn how to get desired results, know which habits produce success, and stick with them for a lifetime. We may be busy all day, but we may not always be productive, right? So, it's important to prioritize tasks without becoming sidetracked by less important tasks to complete them swiftly. [00:11:00] “There's a chart called The Four Quadrants by Stephen Covey. The Eisenhower Box is another name for it. And that's where you have these quadrants of what's urgent and important, and you're breaking it down and trying to get away from the less urgent and move on to the things that are essential but not urgent. So, when you're looking at that, there's an adage that says, "If you can do it in two minutes, do it now." That was something I used to believe as well,” says Blaine Oelkers. It makes a huge difference not to let other people decide how you schedule your time. That was a game-changer for Blaine a few years ago. [00:15:00] “One of the most beneficial things you can do is to get to know yourself and then schedule time with yourself. And don't allow anyone to get in the way of it.” Keep a check on your daily practices. “If you check your emails first thing in the morning, you will become irritated and damaged in the long run.” [00:24:00] “My favorite way to start the day is to take a mental shower in the morning. The majority of people shower every day, but the first thing I like to do after waking up is Meditate- to clear my mind. Sure, I enjoy a ten-minute shower, but guess what, I'll do it even if I only have one minute or three,” says Blaine Oelkers. Do you have a favorite meditation app for a mind-clearing session? (Recommendations) [00:25:00] “I think these are the top three apps for mindfulness: Headspace, Calm, and Insight Timer (which is a free one, and then there are the premium versions),” says Blaine Oelkers. “The mind shower has several benefits There are certain physical benefits, such as feeling calmer, less agitated, and like you've reset yourself, your blood pressure normalizes, so it offers numerous health benefits,” he further adds. [00:29:00] “At the end of a mind shower, I begin to wonder, "OK, what's most important this day" As a result, I choose a word each year. This year my word is Vital, so when I get up in the morning, I look at my schedule and ask myself, "What's vital today" If I only accomplished one thing today, I would consider that a successful day,” Blaine Oelkers. So, what are you waiting for? Tune in to LEARN LIFE-CHANGING STRATEGIES LIKE: The 30 Minute HourTM – Get an hour’s worth of stuff done in just 30 minutes. The 21-Second HabitsTM – Create new habits in just 21 seconds, not 21 days! WYTAYBATM (What You Think About You Bring About) - Secrets to Unlock the Full Power of Your Mind Results MachinesTM Making Your Results Automatic The Lost Pages of Think and Grow Rich – That’s Why You Didn’t Grow Rich • A Day AheadTM Living – Always Ahead, Never Behind or Overwhelmed Some more highlights from the show: Tips on how to be the most productive version of yourself What are the ways to achieve your business goals by prioritizing which tasks we perform and how to become as efficient as possible without wasting time? He talks about Habit Creation as well How effective the 80/20 rule can turn out for you and your business? What are some helpful Mediation apps, and how can you use them regularly? How to get over your fear of failing and achieve something wonderful. Ultimately the show discusses ways to improve your efficiency and productivity to take your business to the next level. This is one episode you won't want to miss! We hope you enjoy this episode. Subscribe to Service Business Mastery on Apple Podcasts, Spotify, our website, or wherever you get podcasts to hear more such fascinating and insightful stories.
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650. Email Marketing Like A Pro
04/22/2022
650. Email Marketing Like A Pro
“Email is a great way to get more work and referrals; so don't overlook that I know there are a lot of things to learn about advertising and how to acquire new customers, but don't forget about your existing customers. They are always going to be your best prospects.” -David Hoffman How to Use Email Marketing Like A Pro! “ helps ServiceTitan customers leverage all of the homeowner information they have inside of ServiceTitan to deliver hyper-targeted email marketing campaigns to win more business. ServiceTitan Phones Pro helps ServiceTitan customers reimagine the entire phones and call booking experience so they can boost CSR efficiency and optimize every single customer interaction.” Today we’re thrilled to have marketing pro-David Hoffman with us! Join Tersh Blissett and Co-host Josh Crouch as they interview David Hoffman where they talk about the benefits of marketing automation and where the market's going, particularly in the trades versus perhaps some things that can bridge some gaps between the e-commerce world and the trades market. Let Tersh Blissett and Josh Crouch be your guide in getting you to the top here at Service Business Mastery. Tune in as they sit down with a passionate entrepreneur and a marketing manager. Let his nuggets of wisdom goals guide you in owning a thriving, profitable, and ever-growing business. (David Hoffman is an entrepreneur at heart who has started a company and developed multiple products from the ground up. With over 10 years of experience developing software products in both managerial, design, and development roles David has a great depth of knowledge in developing software products in multiple roles. He is currently a Sr Director of Product Management from Service Titan. He was in charge of the Service Titan Marketing Pro platform, which if you're not a user of Service Titan, is an email marketing and direct mail solution that helps automate some of your customer interactions, including follow-ups, which is built into the Service Titan framework.) In this episode, you'll learn about copywriting and email marketing. In case you're not interested in these topics, that's okay too. The stories and lessons shared here work for any marketing tactic. David Hoffman discusses how marketing pro came about and why it was created. Moreover, how are they doing it that has proven so successful for their company that they believe it is game-changing?- [00:25:00] [00:26:00] He says “Personalized, targeted email marketing is a key factor and which is in marketing pro we do,” says David Hoffman. [00:27:00] “and as someone who loves data, I’m able to tell you that clients who switch to Marketing Pro are gaining on media,” further he adds.
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647. How An Extended Warranty COULD Transform Your HVAC Contracting Business If Done Right.
04/20/2022
647. How An Extended Warranty COULD Transform Your HVAC Contracting Business If Done Right.
How An Extended Warranty COULD Transform Your HVAC Contracting Business If Done Right. Listen to what Gus and Rich say to ensure we avoid costly mistakes. Episode Overview Hey everybody, today on the show we are super excited to have Gus Vassilopoulos and Rich Jurek from Trinity Warranties on the show, and we will discuss extended warranties and how HVAC contractors can leverage them to sell more systems, as well as what you don't know can hurt you in terms of extended warranties. Extended Warranty- A Bliss or a Missery? Join Tersh Blissett and his co-host as they discuss with Gus Vassilopoulos and Rich Jurek how warranties protect customers from unexpected and costly repairs and how as a contractor you can avoid any problems that may arise from selling extended warranties and other aspects of the HVAC business. Let Tersh Blissett and Josh Crouch be your guide in getting you to the top here at Service Business Mastery. Tune in as they sit down with these amazing experienced individuals from Trinity Warranty Solutions, a national extended warranty provider for the HVAC industry. So join us today to take your business to the next level with this insightful episode on Extended Warranties! Let their nuggets of wisdom goals guide you in owning a thriving, profitable, and ever-growing business. (Gus Vassilopoulos is the digital marketing manager at Trinity Warranty Solutions LLC, a national HVAC extended warranty provider. On a daily basis, he collaborates with HVAC/R contractors across the United States to help develop HVAC install guarantees and warranties for their installations. He helps contractors with installation pricing, branding, and marketing. He has a strong marketing background and has worked on the development of hundreds of websites and businesses.) (Rich Jurek has been working in the HVAC industry for quite some time. He started as a helper in college and worked as a contractor and commercial account representative. He has extensive knowledge of extended warranties and service agreements. Since he has been with Trinity for seven years, he has a variety of HVAC experience and has worked in the field with contractors. Hence, he understands how extended warranties can assist contracting businesses.) Are you looking for valuable business advice to reach that seven-figure revenue mark? Do you want actionable tips to properly navigate through every business challenge you encounter along the way? Then this podcast is definitely for you. In this episode, Gus Vassilopoulos and Rich Jurek talk about what we should know about extended service agreements and the things we don't know that could hurt us. So, if you're looking for a way to deal with the challenges of running a contracting business and how extended warranties can help, don't wanna miss this episode! What are Extended Warranties? It keeps customers from being hit with unexpected and expensive repairs. For instance, Suppose a homeowner buys a new system, only to discover a year or two later that it is defective. With frustration, the homeowner calls their local contractor, who sends a technician. Soon after, the customer is confronted with a costly repair that they did not anticipate so soon after purchasing a brand-new system. However, with an extended warranty, the customer avoids this second expense and remains satisfied. [00:09:00] “In addition to the OEM's warranty, the extended service agreement offers a one-year labor warranty on workmanship and our product comes with a ten-year parts warranty. Contractors, on the other hand, can offer a 90-day labor warranty and a one-year labor warranty,” says Rich Jurek. “Our product gives them the option to purchase ten-year labor and offer their customers a fixed cost solution for ten years so that if their compressor goes out in year seven, the OEM covers the compressor and the extended warranty covers the labor to replace that compressor,” he adds. “At , we offer a variety of solutions for contractors when it comes to offering extended coverage with their installs, and we listen to what the contractor’s needs are as it relates to years of coverage they want to provide, reimbursement rate, and program needs. The goal is to provide a solution that fits a contractor’s specific business needs and their market.” Visit for more information and great podcast episodes.
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646. Optimize & Automate The Productivity of Your HVAC Contracting Business With Ari Meisel
04/13/2022
646. Optimize & Automate The Productivity of Your HVAC Contracting Business With Ari Meisel
Episode Overview “The inspiration for entrepreneurs comes from all over, but for Ari Meisel, bestselling author, productivity expert, and founder of the company Less Doing, desperation was the driving force that helped him launch the business and led to productivity breakthroughs that changed his life.” Join Tersh Blissett and Co-host Josh Crouch as they interview Ari Meisel and discusses Leverage Virtual Assistant Service, a service that helps people outsource task that takes up the majority of their time, and so that they can be allocated to their more important tasks. Let Tersh Blissett and Josh Crouch be your guide in getting you to the top here at Service Business Mastery. Tune in as they sit down with an inspiring business owner, an author of the famous book “From Idea to Execution” a champion of productivity and efficiency today with us! Let his nuggets of wisdom goals guide you in owning a thriving, profitable, and ever-growing business. (Ari Meisel is best known for being a successful entrepreneur after beating incurable Crohn's Disease using a healthy diet and lifestyle. He also started a virtual assistant company called Less Doing (He has collaborated with the Founder to bring his Less Doing, More Living system to our amazing community) and wrote a book with his co-founder Nick Sonnenberg called . The book provides tips on how to optimize, automate, and outsource are the key tenants to success (Meisel’s approach) in anything you want to do. In addition, this book helps your business to increase efficiency and profitability. A devoted husband and father of eight, Meisel has helped thousands of individuals and businesses become more effective by simply working 5 ½ hours a day.) So do you want to find out what you’re doing wrong when it comes to optimizing your work? Do you want to know Ari’s favorite new tricks and tools out there to be more efficient? and what you can not under any circumstance delegate or outsource to someone else? Then this podcast is definitely for you. In this inspiring interview, learn Meisel's secrets of airtight productivity and how you too can master productivity, automate, and outsource your life and business. https://servicebusinessmastery.com/optimize-automate-your-hvac-plumbing-electrical-business/
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645. How Can you be the X-Factor in Your HVAC Business?
04/06/2022
645. How Can you be the X-Factor in Your HVAC Business?
How Can you be the X-Factor in Your HVAC Business? Read more on our website Connect with Pete Hey, we're back with another informative episode for you! Yes, this episode is unique as Pete Ramsey brings his insightful knowledge on how to run a business and how to do it successfully. Join Tersh Blissett and his co-host as they discuss with Peter Ramsey on The X Factor, how you can make your business stand out and various aspects of the HVAC business. Let Tersh Blissett and Josh Crouch be your guide in getting you to the top here at Service Business Mastery. Tune in as they sit down with an amazing business owner, a leader who shares valuable insights about management, marketing, pricing, human resources and so much more so come take Your HVAC Business From "Good" To "Greatness!" today with us! Let his nuggets of wisdom goals guide you in owning a thriving, profitable, and ever-growing business. Pete Ramsey is an Army vet and we’re all grateful for his service. Then he left, became a technician, started a business, sold it, went to work for Lennox for a while, and is now involved in coaching. Pete Ramsey started coaching from the "ground up". As a former HVAC/R Instructor and Independent HVAC/R Contractor, he knows the value good coaching can bring in helping others to transform their business into the success it is supposed to be. Pete has spent decades mastering his message and countless hours refining the science and art of running an HVAC Business Coaching & Training Business that delivers true results. Are you looking for valuable business advice to reach that seven-figure revenue mark? Do you want actionable tips to properly navigate through every business challenge you encounter along the way? Then this podcast is definitely for you. In this episode, Pete shares how he got to where he is today and what makes him so passionate about helping others be successful in the HVAC industry. He also shares some of his HVAC Greatness. You don't want to miss Pete's HVAC X-Factor tips!! One primary lesson he brought with him and now shares with Service Business Mastery Podcast Listeners: Your culture is the foundation of your brand. NEVER PRETEND TO BE SOMETHING YOU ARE NOT. “You must strive to be your best self. Not the best version of another person.” says, Pete Ramsey
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644. The Wives of HVAC Podcast Hosts Live at The AHRexpo 2022
03/30/2022
644. The Wives of HVAC Podcast Hosts Live at The AHRexpo 2022
“A couple who builds together stays together. It grows and makes your relationship stronger.” --- Join Kathleen Ridley, wife of host Brent Ridley as she speaks with Julie Blissett and Leilani Orr, who balance many responsibilities as women while still thriving. She also talks about being a trades spouse, having children, and managing a business and podcast brands. “Motherhood is the greatest experience of a woman’s life, but it comes with plenty of emotionally draining challenges.” As a woman from a business, family, kids and personal life is a constant juggling act. Listen to this podcast as three wonderful women who are friends and spouses of amazing podcast hosts get together for the together. Julie Blissett is the mother of four kids and wife of , the host of the Service Business Mastery Podcast. Tersh is a tradesman and in addition to being a podcast host. Within this couple, he's is a military veteran, and she is still serving in the Air National Guard as a nurse while also working as a nurse in the civilian world and is the Health and Safety nurse for their HVAC business. Leilani Orr is the wife of Bryan from , with whom she has spent the majority of her life, raising their ten children. Being a part of the trades world as well as being married to one is an adventure in itself, isn't it!? This industry is very different from other markets unless you're familiar with it or you were raised in an environment like this, and it can be hard for young couples so you would not want to miss this event. So, if you are struggling with managing your work and personal life with your husband or if you just want to be a better mom, or are you wondering how best to be supportive to your husband, this show is for you. In this podcast, we discuss how husband and wife can become a power couple by understanding each other and bringing out the best in each other. This podcast is about these ladies' real-life experiences and some advice from them about how to deal with this 24/7 role like a boss. It's surely a balancing act for these ladies, so are you keen to hear what they have to say? Vibing with your partners [00:03:00] “One of the most important things is for me personally is identifying what is so important to Tersh and then making that really important to me”, says Julie Blissett. “Whenever we do that, I feel like we vibe really well with the day-to-day and I just he feels that support, and I think that that's really important,” she adds. Leilani Orr emphasizes valuing the work. "Value the work, value their work," she says. [00:25:00] Teamwork is incredibly important not only in your marriage but also in business. [00:04:00] “Teamwork is so incredibly important because you are not only partners in your marriage, but also in business, and this sometimes necessitates taking over. You must pick up the slack because they are extremely busy running a business, podcasting, and maintaining their brands,” says Kathleen Ridley. Service Business Mastery Podcast www.servicebusinessmastery.com
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643. How Sera Is Disrupting The CRM Market of HVAC Plumbing & Electrical Home Services
03/23/2022
643. How Sera Is Disrupting The CRM Market of HVAC Plumbing & Electrical Home Services
Join Tersh Blissett as he interviews (CEO of Sera), (CMO of Sera), and (Consultant for Sera), world-renowned business leaders and authors who share valuable insights about management, marketing, pricing, human resources, and more. Let their nuggets of wisdom goals guide you in owning a thriving, profitable, and ever-growing business. Billy Stevens is the founder of Sera, who started his first Plumbing, HVAC, and Electrical business with only one truck. When he was bought out, he was among the most profitable in the industry. Sera experienced an unheard of 24% sustained cash flow in an industry that only averages 6-8%. Billy’s new plumbing and HVAC company, billyGO Plumbing, Heating, and Air, was built using Sera. In only three years of business, billyGO has grossed more than $15 million dollars in revenue with a 20+ percent positive cash flow! Are you looking for valuable business advice to reach that seven-figure revenue mark? Or if you want actionable tips to properly navigate through every business challenge, you encounter along the way? Then this SHOW IS DEFINITELY FOR YOU. This podcast focuses on service business owners, managers, and technicians who consider becoming business owners themselves. So, if you're a service business owner, manager, or technician thinking about becoming a business owner yourself, come along for the adventure! : Why should you know about it? Sera reduces time-wasting touchpoints by utilizing automation. Technicians can create quotes quickly and efficiently. It is a relatively new system designed to help run your field service management. Sera is a little different than other systems because it is really designed to work in the business so that your team can be focused solely on the most important thing, which is how do you drive revenue or profitability? Also, it's got several patents pending that are on the way. Sera, essentially, handles a lot of the redundant back-end processes so that humans don't have to touch them. Important Links: - Enhancing Efficiencies Through Automation with Billy Stevens Email us at Learn all about the Hosts of Service Business Mastery Podcast www.servicebusinessmastery.com
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642. Why Do You Suck At Hiring Great Talent For Your HVAC Plumbing & Electrical Home Service Business? _w Danielle Putnam & Rosalyn Guerra
03/16/2022
642. Why Do You Suck At Hiring Great Talent For Your HVAC Plumbing & Electrical Home Service Business? _w Danielle Putnam & Rosalyn Guerra
We have all been there...we struggle with not having enough good talent on our team, and it is easy to blame the reduction of skilled labor in the workforce for this struggle. But in reality, it is our own fault that we do not have every person on our team that we dream of having. We, as business owners and managers, are quick to make excuses as to why we can't find any amazing team members. Well, on today's episode, we sit down with Danielle Putnam & Rosalyn Guerra of The New Flat Rate, and they set us straight on this myth surrounding the hiring issues that we feel like we are facing each day! One day, Danielle is sharing with her team about complaints that she is dealing with from her clients pertaining to hiring issues. She shares the way that she has found success hiring some of the brightest minds within our industry, people such as Rosalyn!! And it doesn't take Rosalyn very long before she is building a working model of the "Hiring Cycle!" On this episode of the Service Business Mastery podcast, these two fabulous women in HVACr explain this "Hiring Cycle," and how we can use it within our business to continuously hire amazing talent both inside and outside of our home service industry! Also, listen closely as Danielle shares some golden nuggets when it comes to tax rebates that will make your employees jump for joy! Learn more and connect with the crew at TNFR by emailing Service Business Mastery Podcast www.servicebusinessmastery.com
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641. Make Your HVAC Home Service Brand Voice Come Alive w Cassie Pound
03/09/2022
641. Make Your HVAC Home Service Brand Voice Come Alive w Cassie Pound
Oftentimes, we find it difficult to express our business's message and vision in our marketing, and sometimes we wonder how to stand out from the crowd when advertising. On this episode of the Service Business Mastery Podcast, we talk with of about how she thinks outside of the box when it comes to her billboard marketing strategy. Cassie is in an area where there are several large companies, but she was still able to stand out while expressing their mission to serve the community! We talk branding, re-branding, and the amazing community of women in the trades. Cassie shares about those who have supported her as she entered the business ownership part of the HVAC & Plumbing industry, and we also speak about the awesome support that the Women in HVACr have provided to the ladies who are entering into the skilled trades. Learn more by visiting www.servicebusinessmastery.com
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640. HVAC Ecommerce Business for Beginners w Justin Riley & Noah Carter
03/02/2022
640. HVAC Ecommerce Business for Beginners w Justin Riley & Noah Carter
When we buy a product or a service, the first thing we do is check if it’s worth the price. This has become a challenge today, especially with online platforms where product prices are not available for the consumers to analyze. In this episode, HVAC eCommerce experts Justin Riley and Noah Carter from talk about this sore spot for contractors. They sit with Tersh Blissett and Josh Crouch to share their insights on the importance of pricing transparency in any industry. Listen in as they provide solutions for contractors to overcome these problems while keeping their business models intact. Love the show? Subscribe, rate, review, and share! https://www.servicebusinessmastery.com/
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639. Grant Cardone Ventures & Brandon Dawson are bringing disruption to the HVAC & Plumbing industry
02/23/2022
639. Grant Cardone Ventures & Brandon Dawson are bringing disruption to the HVAC & Plumbing industry
Business partnerships often have a negative connotation. Business owners are usually afraid of being taken over by their so-called “partners”. Though scaling your service business involves many risks, scaling expert believes that most people forget the exponential rewards that come with it. Brandon sits with Tersh Blissett and Josh Crouch to talk about how he has coached ’ clients on growing their businesses ten times their current value. Listen in as Brandon shares how he implored strategic growth, perfected the art of scaling, and established generational wealth over the years. Love the show? Subscribe, rate, review, and share! Blog Post URL Guest ~ Brandon Dawson
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638. How You Can Leverage Reviews For Your HVAC Plumbing & Electrical Small Business With Brian Greenberg
02/16/2022
638. How You Can Leverage Reviews For Your HVAC Plumbing & Electrical Small Business With Brian Greenberg
How do you change the mind of an entire industry that has branded you in a negative way? , CEO of , believes that leveraging reviews is the key to turning things around. Brian has a license in selling life, health, property, and casualty insurance in all 50 U.S. states. He sits with Tersh Blissett & Josh Crouch and shares how he has managed to come off as the good guy in the industry whose agents get a bad rap. Listen in and learn more as Brian discusses the different strategies to get customers coming to you without ever having to do a sales pitch.
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637. How To Present Indoor Air Quality Packages To Your HVAC Clients With AprilAire's Marc Marchillo
02/09/2022
637. How To Present Indoor Air Quality Packages To Your HVAC Clients With AprilAire's Marc Marchillo
Are you having trouble convincing clients to get the right tools for breathing safer, cleaner air at home? In this episode, , the Corporate Training Manager at , breaks down how to present indoor air quality packages to your HVAC clients. Yes, they can skip using the AprilAire Whole House Air Filters, but, according to Marc, that’s like baking a cake with half the ingredients. Don’t miss out and get tips on convincing your client to get the right air cleaning device for their “new normal” needs. Love the show? Subscribe, rate, review, and share! servicebusinessmastery.com
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636. How To Use "Fix This Next" To Build Yourself A Legacy HVAC Plumbing & Electrical Business With Mike Michalowicz
02/02/2022
636. How To Use "Fix This Next" To Build Yourself A Legacy HVAC Plumbing & Electrical Business With Mike Michalowicz
The biggest problem entrepreneurs have is that they don't know what their biggest problem is. author believes that envisioning your entrepreneurial dream is the first step to building your legacy. Successful entrepreneurship is not easy, but Mike tells Tersh Blissett and Josh Crouch how to make it simpler. Mike shares a simple system that can get rid of unnecessary frustrations and get your business moving forward. Listen in as Mark shows you what we need to fix next to level up your business. Love the show? Subscribe, rate, review, and share! servicebusinessmastery.com
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635. Increase The Profits Your HVAC Business Produces By Learning From Other Industries With Susie Carder Of Power Your Profits Book
02/01/2022
635. Increase The Profits Your HVAC Business Produces By Learning From Other Industries With Susie Carder Of Power Your Profits Book
As an entrepreneur, you need to prioritize and take action so that you can continue to make a profit. Look at your business as a whole because profitability doesn't just come from one thing. Generate wealth with one of your hosts Tersh Blissett as he talks to profit coach, . Susie is the Founder and CEO of . She is also the author of . Susie didn't have everything growing up. She built her business the hard way. Learn how to have the right money mindset so that you never give up. Start taking action with today's episode! Love the show? Subscribe, rate, review, and share! servicebusinessmastery.com
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634. How To Properly Sell HVAC Options With Drew Cameron
01/27/2022
634. How To Properly Sell HVAC Options With Drew Cameron
Learn the ins and outs of HVAC sales in today’s episode with , President and Master Sellutionist of HVAC Sellutions. Drew shares his knowledge based on his accumulated experiences on some of the most progressive and powerful education and business development tools available in the world for the contracting business. HVAC Sellutions is now called . It is the industry's leading marketing support and sales recruiting, training, coaching, and performance enhancement organization. Their training program trained thousands of salespeople, sales managers, and owners nationwide in the art of effective selling skills resulting in new levels of success in sales and customer service. Listen to be equipped with proper and effective selling skills! Love the show? Subscribe, rate, review, and share! servicebusinessmastery.com
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632. Josh & Tersh Speaking On The State Of The HVAC Industry For 2022
01/26/2022
632. Josh & Tersh Speaking On The State Of The HVAC Industry For 2022
With people trying their best to continue as normal amidst this pandemic, most of us do not realize how much of the world has changed. Tersh Blissett and Josh Crouch look back on the changes forced on us by the pandemic as they talk about the current state of the HVAC industry. Things have become uncertain and might continue to be, especially for business owners in the HVAC world. Tersh and Josh share their ways of how you, as a business owner, can still emerge victorious even in times of struggle. Tune in and learn more as Tersh and Josh make sure you get the valuable information you need so you can tread through life and business equipped with enough knowledge. Love the show? Subscribe, rate, review, and share!
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633. Are You Built For The HVAC, Plumbing Or Electrical Trades With Dan Dowdy
01/26/2022
633. Are You Built For The HVAC, Plumbing Or Electrical Trades With Dan Dowdy
Effective leadership is necessary for any organization in any industry. In this episode, , founder of , chats with Tersh Blissett and Josh Crouch to share his four stages of leadership to help build a culture of growth in your business. Leadership is not about having followers; it’s about leading leaders. Tune in as they discuss the difference between leadership and management and how to infuse both to become an effective executive leader for your team. Love the show? Subscribe, rate, review, and share! servicebusinessmastery.com
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631. Going Beyond Customer Satisfaction With WOW Packages
01/12/2022
631. Going Beyond Customer Satisfaction With WOW Packages
Tersh Blissett talks with Derek LoVerde to discover how they provide such tokens in To Your Success. He explains how you can go beyond customer satisfaction and establish deeper client relationships by giving more attention to low-cost yet memorable gifts. Derek underlines why entrepreneurs should take a holistic approach in their businesses, appealing to everyone's emotions rather than treating them as mere target audiences.
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630. Aaron Salow On How XOi Revolutionizes Data Gathering From The Field
01/05/2022
630. Aaron Salow On How XOi Revolutionizes Data Gathering From The Field
Tersh Blissett by the CEO of XOi, Aaron Salow, discusses how they empower techs to collect information critical to the job site, all while ensuring quick response time and safety compliance. He emphasizes why this process must be episodic, given a more mentorship approach, and not just an opportunity to flaunt cutting-edge technology at your disposal.
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629. The Heart-Centered Connector: Meredith Bell On Connecting With Your Team
12/29/2021
629. The Heart-Centered Connector: Meredith Bell On Connecting With Your Team
One small miscommunication can change an entire concept. In business and companies, being able to connect with your team is a vital aspect of the business’s success. joins our hosts Tersh Blissett & Josh Crouch to share some tips on how to better communicate and connect with your employees, partners, and colleagues in the business. Meredith tackles the exponential effects of miscommunication on one’s personal and professional life. Learn more as Meredith unravels the communication mistakes most of us are making that prevent us from growing healthy relationships. Love the show? Subscribe, rate, review, and share!
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627. How To Sell Your Business With Patrick Lange
12/28/2021
627. How To Sell Your Business With Patrick Lange
The decision to sell your business is very complex but is possible. It will involve a lot of planning to do. You just need to know who to talk to that you can trust. Tune into this episode as discusses an effective marketing approach on how to sell businesses and the things you need to consider before doing so. He has been selling these different companies. Many are bankers, private equity groups, insurance agents from various trades. And so they don't know where to start. Patrick provides them with the right direction. Do you need the same guidance? Stay around and listen! Love the show? Subscribe, rate, review, and share!
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626. A Guide To Small Business Loans With Brandon Bolen
12/27/2021
626. A Guide To Small Business Loans With Brandon Bolen
For an entrepreneur, a small business loan is often a lifesaver. Whether it’s to cover operating expenses, finance an expansion, or raise capital, business loans are one option taken by small business owners. In this episode, Tersh Blissett & Josh Crouch discuss the ins and outs of small business loans and financing with , Loan Officer at . Brandon talks about the nuts and bolts of financing loans for entrepreneurs, especially in the service industry, and we hear how important SBA loans are. Learn more about financing your business through SBA loans by tuning in.
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625. Enhancing Efficiency Through Automation With Billy Stevens
12/22/2021
625. Enhancing Efficiency Through Automation With Billy Stevens
625. Billy Stevens is bringing fire, talking about enhancing efficiency for technicians through automation. Service Business Mastery Podcast www.servicebusinessmastery.com
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628. Taking Customer Satisfaction To The Next Level With John Hightower
12/21/2021
628. Taking Customer Satisfaction To The Next Level With John Hightower
The success or failure of a business often hinges on one thing: Customer Satisfaction. With a combination of leadership and focus, your organization can reach the heights of customer experience. In this episode, Tersh Blissett & Josh Crouch discuss the mechanics of customer satisfaction with co-founder and CEO of Arch + Tower. John and company get into the nuts and bolts of what it means to be part of the team and what role leadership plays in achieving success. Tune in for more lessons in the service industry here. Love the show? Subscribe, rate, review, and share!
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624: The Upsides Of Solar Electricity For Homeowners With Peter Roth
12/15/2021
624: The Upsides Of Solar Electricity For Homeowners With Peter Roth
There’s a lot of talk about solar electricity, but not many homeowners have made the switch. Here to debunk some misconceptions about going solar is Peter Roth, owner of Solar Wise. They help homes across the US gain access to solar panels. In this episode, Peter chats with Tersh Blissett and Josh Crouch about what people might have gotten wrong about solar panels. He breaks down the benefit of going solar not only for the world but, most importantly, for your wallet. Tune in to learn all about it! Love the show? Subscribe, rate, review, and share!
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