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#190: Tactical Tuesday: Boosting Predictability to Sell More Online Courses

Healthcare Entrepreneur Academy Podcast

Release Date: 05/18/2021

#210: Tactical Tuesday: How Online Raffles & Sweepstakes Can Help Your Business show art #210: Tactical Tuesday: How Online Raffles & Sweepstakes Can Help Your Business

Healthcare Entrepreneur Academy Podcast

OVERVIEW: Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast talks about the primary reasons your business should consider hosting a raffle, giveaway, or sweepstakes. He also highlights seven steps to follow if you do decide to host an online raffle to help ensure success.      EPISODE HIGHLIGHTS: Raffles, giveaways, and sweepstakes help generate traffic to your website or landing page and reward people who have actively engaged with you and your business. They work best when you have awesome prizes your audience...

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#209: Dr. Eric Ehle: Treating the Whole Patient with Integrative Medicine show art #209: Dr. Eric Ehle: Treating the Whole Patient with Integrative Medicine

Healthcare Entrepreneur Academy Podcast

OVERVIEW: Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast talks with Dr. Eric Ehle, DO and medical director of Well Life Family Medicine. Eric shares his experiences on becoming a practitioner, including what he’s learned as a practice owner. He talks about the importance of integrative medicine and offers advice to other healthcare professionals thinking about opening a clinic.     EPISODE HIGHLIGHTS: Eric is board-certified in family medicine, medical acupuncture, and integrative medicine. He’s an assistant...

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#208: Tactical Tuesday: Future Proof your Business to Achieve Growth & Success show art #208: Tactical Tuesday: Future Proof your Business to Achieve Growth & Success

Healthcare Entrepreneur Academy Podcast

OVERVIEW: Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast talks about the importance of risk mitigation as you plan for the future of your business. He shares practical advice for navigating risks such as industry changes, new competition, and emerging innovations. Be sure to listen to the end of the episode to learn about the upcoming HEA raffle Jason will host on Facebook.    EPISODE HIGHLIGHTS: Business constantly evolves. You have to think through potential risks and “what ifs” to survive anything that comes...

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#207: Laura Meaney: Helping Patients Thrive with Ketamine Therapy show art #207: Laura Meaney: Helping Patients Thrive with Ketamine Therapy

Healthcare Entrepreneur Academy Podcast

OVERVIEW: Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast talks with Laura Meaney, DNAP, CRNA, and Co-Founder of Focused Infusion Therapy. Laura talks about the steps she took to open her practice and offers advice for anyone interested in starting a ketamine clinic. EPISODE HIGHLIGHTS: In 2019, Laura got her doctorate in anesthesia. Her doctoral thesis was on ketamine and protocols for treatment-resistant depression. Her practice, Focused Infusion Therapy, is located in Arizona and has been open since October 2020. Her business...

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Bonus - Champions of Charity: Allison Sesso: Eradicating Medical Debt show art Bonus - Champions of Charity: Allison Sesso: Eradicating Medical Debt

Healthcare Entrepreneur Academy Podcast

OVERVIEW: Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast chats with Allison Sesso, Executive Director of RIP Medical Debt. She talks about the issue of medical debt, how RIP Medical Debt was established, and what model it operates on. She also offers advice to people who want to donate to a nonprofit or are looking to start one. EPISODE HIGHLIGHTS: Allison is a born and bred New Yorker with a background in political science and public administration. She worked with 200 nonprofits during her tenure at the Human Services Council...

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#206: Tactical Tuesday: Stop Making Excuses & Start Working Towards Financial Freedom show art #206: Tactical Tuesday: Stop Making Excuses & Start Working Towards Financial Freedom

Healthcare Entrepreneur Academy Podcast

OVERVIEW: Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast weighs in on some of the most common excuses people make for not starting their own business. He provides solutions to the top objections and gives examples for overcoming the hurdles you may face when it comes to launching a startup.     EPISODE HIGHLIGHTS: The top excuse Jason hears when it comes to leaving a W2 job to launch a new business - I need my income to pay the bills.  In addition to income, he also hears - My full-time job requires 50-60...

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#205: Chen Yen: Leveraging Education to Grow & Scale Holistic Care Practices show art #205: Chen Yen: Leveraging Education to Grow & Scale Holistic Care Practices

Healthcare Entrepreneur Academy Podcast

OVERVIEW: Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast talks with Chen Yen, founder, and CEO of Fill My Holistic Practice. Chen reflects on her professional journey from pharmacist to recruiter to business owner. She also offers tips for health practitioners—especially introverts—who want to increase their streams of income through public speaking.  EPISODE HIGHLIGHTS: Chen started her career as a pharmacist serving Native American communities. However, she struggled because she felt jaded and misaligned.  She...

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#204: Tactical Tuesday: 4 Ways to Build your Bottom Line through Cash-Based Services show art #204: Tactical Tuesday: 4 Ways to Build your Bottom Line through Cash-Based Services

Healthcare Entrepreneur Academy Podcast

OVERVIEW: Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast talks about the top four reasons for opening a  cash-based practice. He highlights the challenges practice owners face when it comes to insurance reimbursements. He also provides tips and options for anyone thinking about starting a cash-based practice.   EPISODE HIGHLIGHTS: There’s a misconception that clinicians and healthcare providers need to accept insurance to create a successful practice. Many healthcare professionals are moving away from accepting...

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#203: Matthew Zachary: Blowing Up the Status Quo for Health Equity & Patient Advocacy show art #203: Matthew Zachary: Blowing Up the Status Quo for Health Equity & Patient Advocacy

Healthcare Entrepreneur Academy Podcast

OVERVIEW: Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast speaks with Matthew Zachary, Founder, and CEO of OffScrip Media. Matthew talks about launching his nonprofit organization Stupid Cancer and his audio broadcast network, OffScrip Media. As a cancer survivor himself, Matthew also shares his personal experiences and passion for patient advocacy. This interview contains explicit language.    EPISODE HIGHLIGHTS: Before graduating from college, Matthew was diagnosed with brain cancer. He was given six months to...

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#202: Tactical Tuesday: Open your Practice for Less than 20K show art #202: Tactical Tuesday: Open your Practice for Less than 20K

Healthcare Entrepreneur Academy Podcast

OVERVIEW: Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast discusses how to open a healthcare practice with low startup and low overhead costs for under 20K. He recommends starting small in terms of space and staff. He also highlights certain services that don’t require expensive equipment to help further reduce costs.   EPISODE HIGHLIGHTS: There are four key factors for starting lean when you open your healthcare practice.  First, start small in terms of size. You don’t need a 7000-10,000 square foot space to...

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More Episodes

OVERVIEW:

Jason A. Duprat, Entrepreneur, Healthcare Practitioner and host of the Healthcare Entrepreneur Academy podcast talks about how entrepreneurs can utilize online courses to scale their business. Based on the three courses he’s built, Jason offers tips on generating leads and boosting conversions.

 

EPISODE HIGHLIGHTS:

  • Predictability allows you to calculate and measure lead generation and conversions. Conversions equal sales so you want to (mostly) automate the system.  
  • If you don’t have a predictable revenue stream, you don’t have a reliable business. 
  • Before you launch your course, develop a training webinar and present the course offer at the end. Your webinar will convert a certain percentage of viewers into customers. 
  • Create online ads to promote and drive traffic to your webinar. 
  • Blanket messaging is convenient but it will lead to email list fatigue. Segment your audiences and align your message to their needs.  
  • Set a deadline and create a scarcity mindset to help prospects make a decision.
  • If you offer a lead magnet like a PDF, build a follow-up email sequence to share the offer with prospects. 
  • Build a community around your course (like a Facebook group), so students can be a part of a cohort and share camaraderie as they go through the course together. 
  • Make your business an asset by establishing systems. 

 

3 KEY POINTS:

  1. When you have reliable streams of income for your business, it’s an asset and something someone else might be willing to buy should you ever want to sell your business. 
  2. Not everyone who encounters your business is in the same phase of the buying process so segment your customer list and then create custom offers or relevant content for each segment.
  3. It’s difficult to create multiple courses and market them individually so consider doing open-closed enrollments. Focus on doing a few topics and make the courses exceptionally good at delivering results in those areas.

 

TWEETABLE QUOTES:

“Quality over quantity.” - Jason Duprat

“Help walk them to the path of success.” - Jason Duprat

RESOURCES:

If you’re interested in taking the live Course Creator Academy the next time it’s available, head over to https://jasonduprat.com/courses and click the Notify Me button.

HEA Facebook Group for Digital Businesses: https://www.facebook.com/groups/HeathcareEntrepreneurAcademy/

HEA Facebook Group for Bricks & Mortar Businesses: https://www.facebook.com/groups/HealthcareEntrepreneurAcademyBrickandMortar/

 

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