Carl-Gould-#70secondCEO-You Know What Youre Selling But Do You Know What The Owner is Buying Part 1
Carl Gould #70secondCEO
You Know What You’re Selling, But Do You Know What The Owner is Buying? Part 1 Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. The 4 Entities of the Sale, so now let’s think about this, we talked about this earlier, you know what you’re selling, but do you know what the owner is buying? You can’t give this enough credence, is that people purchase in their own image. If I’m going to wear casual clothes and not buy a suit. Understanding what kind of guy or gal or what kind of purchaser your consumer IS,...
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Carl Gould-#70secondCEO-Post Relevant Content For Your Clientele That is TIMELESS
Carl Gould #70secondCEO
Post Relevant Content For Your Clientele That is TIMELESS Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. In your messaging you need 2 things, you need: TIMELINESS and.. TIMELESSNESS. Let’s take the TIMELESSNESS first. So, in your messaging, you want to have the core foundation, foundational communications that are relevant to your clientele forever. So, business wisdom and personal wisdom and messages match the seasons and match the holidays and the rhythms of life at certain...
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Carl-Gould-#70secondCEO-How Do We Judge Value
Carl Gould #70secondCEO
How do we judge value? Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. We’re talking about increasing your fees. Now wouldn’t that be nice? Just take your prices and charge more? And you’ll just make more money. Isn’t that great? Well, you know what, it’s actually necessary. We have been talking about not just being another penguin, about standing above, about being an expert, about differentiating yourself. Well, guess what? People judge your quality based on your fees. Think about it, I asked you the...
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Carl-Gould-#70secondCEO-What Will Your Customer PAY for
Carl Gould #70secondCEO
What will your customer PAY for? Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. What Titan of industry or celebrity or performer or entrepreneur would you pay to go see? Or pay to travel to go see? Right, because that person or what they represent or their achievements or their value structure or what they’re teaching or what they’ve learned, it’s important to you. Right, it’s valuable to you. But I’ll tell you what, my daughter, my 10-year-old is not going to pay or travel to go and see Warren Buffett. She already...
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Carl Gould-#70secondCEO-Whats Important to your CUSTOMER
Carl Gould #70secondCEO
What's Important to your CUSTOMER? Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. Because people place value on the intangibles and they place value on some of the other benefits and features that these brands offer. They are luxury brands for a reason because they are brilliant at (they are brilliant at) connecting with their customer and having a great customer experience. And that’s a lot of why they are so successful at doing that. So I need to warn you, here’s the first lesson in the obnoxious offer, ok? Many of you...
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Carl-Gould-#70secondCEO-The Problem-Solving Engine Part 2
Carl Gould #70secondCEO
The Problem Solving Engine Part 2 Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. So, the Problem Solving Engine will punish you dearly in coaching. And so, what has gotten you to this point today, being a really rock star consultant, and solution provider, will get in the way of you being a successful coach. It is a totally different set of skills. You call yourself a coach but do you really have those skills? Now some of you may have done some training already. My challenge to you though is, that when you're working...
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Carl Gould-#70secondCEO-The Problem Solving Engine Part 1
Carl Gould #70secondCEO
The Problem Solving Engine Part 1 Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. You call yourself a business coach, but are you really? You know the skill of coaching is one of the hardest skills to develop over time because it can’t be about your agenda, you can’t direct somebody and you have no control over what they do! So, there’s a certain skill set to draw the resources and the answers out of somebody in such a way that they believe they were the ones that came up with the answer. Yet they credit you with...
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Carl-Gould-#70secondCEO-Focus and Reframe for Success
Carl Gould #70secondCEO
Focus and Reframe for Success Hi Everyone, Carl Gould here your #70secondCEO, just a little over one minute of investment every day for a lifetime of result. You know there are plenty of things I do that I love. I love my work, I love what I do, how I do it, and who I get to do it with. But there are also some things I don’t enjoy doing, I’m starting to think now, what can I focus on that will make me jump up and down with exuberance? For the things that I don’t care to do with the things that aren’t, you know first on my list. Got me thinking. How about you? What are some things that...
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Carl-Gould-#70secondCEO-Getting Others to Perform - Empower Them
Carl Gould #70secondCEO
Getting Others to Perform - Empower Them Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. You need to get others to perform at a high level. That means you have to empower them, that means you have to coach them, guide them, and mentor them. So let me give you a couple of statistics here to play around with a couple of formulas for how you spend your time. Alright, you are gonna take on in Stage 3 here, is “How well do you get others to perform at a high level?” So I'm gonna give you a little time management formula called...
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Carl-Gould-#70secondCEO-Making Your Voice STAND out
Carl Gould #70secondCEO
Making Your Voice STAND out Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results. Remember the story about the March of the Penguins? We thought it was a penguin movie in the beginning but what it really was was a dating movie. Our stars, the first penguin in the beginning, in the first scene, turns the corner, now he's one of a dozen; turns the corner again, now he's in a colony of 10,000. Our penguin, our Star Penguin, we don't see him for the rest of the movie and we don't know how he does. In the beginning, there was no...
info_outlineValue is based on perception. Carl shares an experience illustrating how it works...
Read full transcript:
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
Alright, now for all of you that don’t live in New Jersey for all the reasons you were thinking of moving back, here’s the biggest reason is they pump the gas for us, it’s full service for no extra, alright. So the second to last job I had was I worked at the Hess gas station and one of my jobs was I used to have to accept the fuel truck and I have to sign off on all the gallons but what I use to say is how many gallons of each type 87, 89 and 93 octane and what do we pay for each? And guess what you know what the service station pay? The same amount within one penny of all three grades, I said so here’s my 16 years old curiosity, I said “Greg (the owner) hey! Greg, we can make a lot for premium” he goes and “that’s why I want you to continue to offer it, cause we pay the same for all three grades we don’t make anything on regular, we make all of our money on premium” I mean like 20 cents a gallon on premium, right. That’s why when you pull in you know that everyone--they all encourage you supremes the best you know they want you to take that, it’s the same cost. So that’s the long way of saying, you know maybe we create the perception of extra value for that quicker service.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.