BTI #243: My Entrepreneurial Journey with Darcy DeFrees
Release Date: 06/04/2021
5 Ways to Make More Money as a Photographer
Beyond the Image Podcast
Last week we hosted our annual photo marketing roundtable here at The Hive Studios in Phoenix, Arizona. At this event, a handful of creative professionals (photographers and videographers) sat around together to discuss ideas, strategies, complications and breakthroughs in their business as business owners. Through the course of this discussion - there were 5 main areas that were brought up as important means to generate additional and predictable revenue as a creative professional. Connect with me https://jamespatrick.com/
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Is Peerspace Going to Get Too Expensive?
Beyond the Image Podcast
Peerspace is a brokerage site used for short-term rentals for photo shoots, video productions, events, podcasts, meetings and the like. Historically, Peerspace made their revenue by taking a percentage off of every single booking done through their website. However, recently Peerspace has instituted a bidding system which allows location managers to pay to have their spaces ranked higher in the site's search algorithm. What will this do for renters? What will this do for location managers? Short answer; things are likely to get more expensive for everyone. https://jamespatrick.com/
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Biggest Marketing Mistake Photographers Make
Beyond the Image Podcast
There is one mistake that I've seen photographers, videographers and creatives make over the course of my 20+ year career. This mistake is often what separate photographers who build sustainable and thriving businesses versus those who continue to have peaks and valleys and often find themselves struggling to bring in new business. For those in Arizona - we are hosting a photo marketing roundtable on May 22nd at The Hive Studios in Phoeninx, Arizona. RSVP at
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Why Photographers are Toxic
Beyond the Image Podcast
Let's face it - if you expand the timeline long enough - you're going to find there is quite a fair amount of toxicity within the photography community. From jealousy to envy to downright aggressive competition - no one is immune from it. So let's break down the actual sources behind the toxic traits of so many creatives and how we can navigate it better as a community. https://jamespatrick.com/
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Biggest Mistakes Photographers Make in Lighting Subjects
Beyond the Image Podcast
I want to be clear, right off the top, that I have personally made every single one of these mistakes myself in my 20+ year career. The goal is not to shame photograpehrs for making the mistakes that all of us have made - but to shed light (that is a well-placed pun) on these misconcepts, misunderstandings and mistakes so that we can continue to learn and improve on our craft as creative professionals. https://jamespatrick.com/
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You Bid Too Low, Now What?
Beyond the Image Podcast
You were asked by a client to bid on a project and either intentionally or unintentionally they did not give you all of the information you need to accurate prepare an estimate that fully reflects your services and value. Bluntly - you underbid. So what do you do? In this episode of the Beyond the Image podcast, host James Patrick deconstructs how to prevent this scenario from happening to begin with as well as suggestions on how to navigate it with clients should the situation arise. https://jamespatrick.com/
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Stop Chasing THESE TYPES of Clients
Beyond the Image Podcast
Photographers - there are two types of clients we need to STOP chasing. Clients who don't have money. Clients who don't want to spend money. Instead - let's focus on how we find clients who do have the purchasing power and purchasing assets to support our creative endeavors. https://jamespatrick.com/
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Why Your Social Media Sucks
Beyond the Image Podcast
Social media was never particularly easy - but it sure was a lot simpler. The way to achieve engagement has completely shifted (and we've lost count how many times that has happened). In this episode of the Beyond the Image podcast - we dive into what needs to happen on your social channels now based upon how audiences are consuming content. https://jamespatrick.com/
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Make Better Photo Bids & Proposals
Beyond the Image Podcast
If all you are sending a prospective client is an estimate sheet - then you are drastically under-selling yourself as a creative. In this episode of the Beyond the Image podcast - I dive into my strategy for crafting and desgining well curated proposals that I send to clients when bidding. https://jamespatrick.com/
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Should Photographers Niche?
Beyond the Image Podcast
In today's episode we answer the question "should photographers niche?" YUP! Yup they absolutely should! In this episode of Beyond the Image, host James Patrick dives into why photographers should carve out their specialty and unique selling proposition as well as unpacking the biggest fear they have when it comes to niching down. If I niche down, then I won't get hired for other work again! The reality is - that simply is not true! https://jamespatrick.com/
info_outlineIn today’s episode, I get to chat with one of my dearest friends. I’ve known her and worked with her for years. She is an alumni of our FITposium conference and an alumni of our Get Amped mastermind. Darcy DeFrees is a fitness and freedom entrepreneur and we’re talking about how to establish your personal freedom while still being an amazing entrepreneur.
IN THIS EPISODE
- Why you really have to stay true to yourself and what that really looks like.
“I’ve never put the thoughts and feelings and opinions of others about what I should do, who I should be, how I should think, in front of my own.”
- The importance of refueling and making sure it’s a priority in your life.
- Being present in today and realizing that being happy in your present life is
“If we’re not free right now, then we’re really not where we want to be.”
- Getting rid of the pressures you’re used to facing in the corporate world.
- Having freedom in your day-to-day schedule.
- How to stop acting like an employee and start acting like an entrepreneur.
- Respecting yourself enough to create healthy boundaries in your business.
Connect with Darcy:
Website: getdarcysdish.com
Instagram: @darcydefrees
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BIG NEWS! We have re-opened the Get Amped Mastermind.
A little about the Mastermind:
- Brings together entrepreneurs to connect and support each other.
- Dozens of entrepreneurs have 4x, 6x, 10x their income since being a part of the mastermind.
- It’s a brand new and revamped mastermind.
- A deep dive, strategy session with me followed by 6 months of focused and efficient work with monthly meetings to do work
- A photoshoot with me so I can help you build marketing materials for your brand and business development.
- Real work to focus on reaching results.
Apply at getampedmastermind.com or text me at 408-605-3254 and book a free discovery call with me so we can chat about your goals and see how I can support you.