154 - (Part 1) Become An Employer of Choice with Sam Harrop
Release Date: 06/09/2021
378 - Neuropathy, Cancer and A Career Pivot: The Dana Cardinas Story
Podiatry Legends Podcast
Dana Cardinas loved podiatry, and she was damn good at it. But a surprise diagnosis of idiopathic ulnar neuropathy, followed by a shocking discovery of Stage 3C colon cancer, forced her to step away from the profession she adored. In this episode, Dana opens up about how she handled early retirement, battled cancer, and found purpose again through helping others and launching a new business, . From laughing down clinic hallways to launching a neuropathy support group that’s changing lives in , Dana proves that purpose doesn't end with a job title. If you’re a podiatrist, business...
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377 - 33 Years in Podiatry and Loving it with Dr Patrick DeHeer, DPM.
Podiatry Legends Podcast
In this episode, I sit down with Dr. Patrick DeHeer, who shares his incredible 33-year journey in podiatry, from treating NBA players with the Indiana Pacers to performing life-changing surgeries in Haiti and the Philippines. We talk about innovation in podiatry, global medical missions, and why teaching the next generation keeps him inspired. We also explore leadership, international outreach, his invention of the Aquinas Brace, and why he’s more excited than ever to lead the profession forward. If you’re a podiatrist or healthcare professional looking for a dose of purpose, passion,...
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376 - The LET THEM Theory Book Debate
Podiatry Legends Podcast
IS THE LET THEM THEORY RIGHT FOR YOU? In this episode of the Podiatry Legends Podcast, I host an open debate about The LET THEM Theory by Mel Robbins. I’m joined by Carly O’Donoghue, who loves the book, and Elan Silver, who has a few issues with it. Together, we unpack the real-world relevance of this viral mindset theory for podiatrists and business owners alike. What is the LET THEM Theory? At its core, Robbins encourages us to stop trying to control other people’s reactions. Whether it's a patient, staff member, or family member—"let them" react how they want. It’s not your...
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375 - Shockwave Therapy Secrets: What Most Podiatrists Are Missing with James Ferrie
Podiatry Legends Podcast
I’m joined once again by musculoskeletal podiatrist James Ferrie to talk all things shockwave therapy. James delves into what he’s learned over 14 years of clinical experience, including the crucial role of timing, the difference between radial and focused shockwave, and how to maximise outcomes. If you’ve got a shockwave device gathering dust or you’re using it the same way on every patient, this episode is for you. This is one of those episodes you’ll want to listen to more than once. “The same intervention can have a completely different outcome depending on the timing.”...
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374 - Property Investment, Boutique Wine & Calculated Risk-Taking with Mark McGill
Podiatry Legends Podcast
In this week’s episode of the Podiatry Legends Podcast, I had the pleasure of chatting with Mark McGill, an award-winning real estate agent, property investor, boutique winemaker, Airbnb owner and calculated risk-taker. Mark’s story is inspiring because it’s real. He’s not just doing one thing; he’s doing business and life on his terms. For podiatrists and entrepreneurs alike who want more freedom, impact, and joy from their work, there’s a lot to learn here. “Love the one you’re with; that goes for staff and clients.” - Mark McGill. If you like great...
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373 - Podiatry Student Recruitment Research and Unity in the Profession
Podiatry Legends Podcast
Regardless of the country you live in we all face the same inssues. What does the future of podiatry look like? In this episode, I speak with three influential podiatrists from the US, Dr Ben Pearl, Dr Patrick Deheer and Dr Patrick Agnew, about the profession’s past, its current challenges, and how we can inspire more students to choose podiatry as a career. We delve into marketing strategies tailored towards potential students, the importance of ongoing research, and how to silence internal negativity and foster a more unified profession. 7 Key Takeaways Podiatry is facing...
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372 - Unlocking the Power of the Neurosensory Foot with Dr Emily Splichal
Podiatry Legends Podcast
In this episode of the Podiatry Legends Podcast, I sit down with Dr Emily Splichal to explore the neurosensory foot and how it’s revolutionising podiatric care. Emily shares her incredible transition from traditional surgery to functional, sensory-based podiatry, revealing powerful insights about the role of nerve stimulation, fascia, and patient empowerment. Whether you're a seasoned podiatrist or just curious about the future of foot health, this is one conversation you don't want to miss. "You don’t need to be barefoot all the time. You just need to wake up your feet every day."...
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371 - Biomechanics and the Future of Podiatry: Insights from Abid Ali
Podiatry Legends Podcast
In this episode of the Podiatry Legends Podcast, I chat with Abid Ali, a musculoskeletal podiatrist from Coventry, UK, about his journey from the safety and predictability of the NHS to the unpredictability of private practice. Abid is the owner of the and also runs . Takeaway Points: Embrace biomechanics for better patient outcomes and a holistic approach. Mentorship is crucial for professional growth and avoiding common pitfalls. A successful practice depends on combining clinical skills with sound business knowledge. Innovation and keeping up with new treatment...
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370 - Managing Stress as a Podiatry Business Owner The Key to Avoiding Burnout
Podiatry Legends Podcast
In this episode of the Podiatry Legends Podcast, Tyson Franklin dives deep into the crucial topic of managing stress as a podiatry business owner. As many podiatrists juggle patient care with the demands of running a practice, stress and burnout can quickly take a toll on both health and business performance. Tyson shares his personal experience and offers practical strategies to avoid burnout, including time management tips, the importance of work-life balance, and how to build a strong, supportive team. Whether you're struggling to manage your workload or simply looking for ways to...
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369 - VIMAZI Footwear with Simon Bartold
Podiatry Legends Podcast
In this week’s episode of the Podiatry Legends Podcast, Tyson Franklin sits down with Simon Bartold to explore the unique features of VIMAZI Footwear. Do we need another running shoe brand? Yes, we do! Learn about how VIMAZI's scientific approach to footwear design is revolutionising how we think about running shoes and helping athletes of all levels prevent injuries. VIMAZI Footwear is designed based on the physics of running, making it different from traditional shoe brands. To learn more about Vimazi footwear, visit (There's an easter egg at the end of this episode, so make...
info_outlineMost podiatrists understand the fundamental marketing concepts needed to attract a consistent flow of new patients to their podiatry businesses. Still, when it comes to marketing their business to attract new talent and team members, they often fall short.
My guest Sam Harrop will cover eleven critical areas of your podiatry business that need your attention if you want to become an employer of choice and have potential team members chasing you instead of the other way around.
Sam is the author of ‘Getting Stuff Done' and ‘Small Business Big Exit’. He is also the Business Maximiser Programme founder, a coaching program designed for ambitious tradie business owners. He helps them to maximise sales, productivity, and cash flow.
In this episode, we discuss:
- Q: What is the purpose of a business? A: It’s a vehicle to achieve your personal goals.
- What is your brand as an employer?
- You are effectively marketing yourself as an employer of choice so you can attract people.
- Is your podiatry business first-class, business, premium, economy and freight?
- Why paying podiatrists more money is not the answer.
"Paying podiatrist more money is like a sugar hit; it’s only short-lived".
- Three parts of the employment triangle
- The promise of the job
- How you articulate it
- Do you believe it
- Why using words such as Innovative, Friendly, Family Business in your job ads are no good.
- Why would somebody work for you?
- Do you know your ideal candidate?
- Are they a good fit?
11 Critical Areas of Your Business (PART-1)
- Remuneration
- Job Clarity
- Access to tools, software, materials and equipment
- Workplace environment
- Communication
"Gossip thrives when there’s a lack of communication."
*** STAY TUNED FOR PART-2 NEXT WEEK ***
If you have any questions about this episode, one-on-one coaching or any of my group coaching programs, please send me an email at and we can arrange a quick ZOOM call.
Competitive Advantage
If you're looking for a Competitive Advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining my next group coaching program, the 12-Week Podiatry Business Reboot or join the Podiatry Business Owners Club on Facebook.