Libsyn Directory

BTI #249: Live Coaching - How to Launch a Podcast with Laura Mak

Release Date: 06/18/2021

No BS Approach to Business Development with Vanessa Joy

Beyond the Image Podcast

Business development is likely the most stressful element of a photographer's career. Having to market and sell while navigating the relentless fear of rejection is what separates those who are able to successful grow their careers from those who continue to struggle. Well, let's fix that, shall we? My guest today on the Beyond the Image podcast is Vanessa Joy. She has worked with thousands of photographers not only in mastering their craft, but to actually build a sustainable business. Vanessa is a Canon Explorer of Light and has generated a multi-million dollar photography business working...

[FREE GUIDE] Legacy Planner Annual Goal Strategy Guide

Beyond the Image Podcast

The last planner you will ever need! Plan out your year, months, weeks and days with The Legacy Planner to get more done, stay on track and chart out your most successful year ever! Why do some individuals seem to possess the capacity to consistently achieve great things in their lives, while others tend to struggle? Perhaps you have wondered the same thing and questioned what specifically separates the two groups. If we are to believe musings from the infinite parade of social media memes, then each of us are already abundant with endless potential. Yet despite that potential, for some...

I Got Scammed

Beyond the Image Podcast

Early in my career I got scammed by a client who hired me to photograph an event for his company, and then never paid me. His company eventually disappeared and two decades passed until I came across him again. He had relocated, launched a new company and was on the cover of a pay to be featured magazine. What happened next with the magazine was really interesting. [NEWS] The Legacy Planner is newly updated for 2025! Get your copy now at

Your Watermarks Suck

Beyond the Image Podcast

The last time I dared talk about photographers using watermarks, I got a few (okay, a lot) of angry messages. But I hope this time you hear me out on why watermarking your photos is a futile effort that only satiates ego and does nothing to actually help your brand or business. https://jamespatrick.com/

Getting Fired by Clients

Beyond the Image Podcast

By default we only want to share our wins and successes. The fear is that if we are open and honest about projects that don't go well or client experiences that are not stellar that it will somehow reflect negatively upon us. The truth is, when we only share the positives about our careers, it gives a false aspiration of what a creative career truly looks like. Throughout our careers we will lose more work than we will ever win. That is the simple math of it. And once we acknowledge that reality - we can begin to look at losses as not failures but as opportunities to learn and improve our...

Photographers Give Terrible Advice

Beyond the Image Podcast

When I am in the mood to torture myself, I hop over to Photography Facebook Groups and read the comment sections whenever a photographer asked for help, support or advice. The inevitable result is a barrage of awful keyboard critics giving the worst advice pretending they are being altruistic and supportive - but in reality just trying to keep others out of the industry they believe they are at the center of. In this episode I discuss what happened when a photographer made the mistake of asking for help. https://jamespatrick.com/

Nightmare Photo Shoots **Halloween Special!**

Beyond the Image Podcast

I selected 13 (of course) of the most terrifying photo experiences I've had in my 20+ year career. Everything from having people physically assault me to say I'm too young to be a photographer. Enjoy my awful memories while I go into an anxiety attack reliving these horrific experiences. https://jamespatrick.com/

How to Ask a Photographer to Work for Free

Beyond the Image Podcast

Okay don't get too mad at me for this episode! It is not that I am encouraging photographers that they have to work for free. But I wanted to dissect how someone could professionally and respectfully ask a photographer to collaborate or provide services at low-to-no cost. https://jamespatrick.com/

Competition in Photography

Beyond the Image Podcast

How do we best compete as photographers in a way that supports the community and industry as a whole? And what happens when photographers go against that supportive environment and try to harm other's businesses? In this episode of the Beyond the Image podcast, host James Patrick discusses both sides of competition from healthy to unhealthy. Connect with James Patrick at https://jamespatrick.com/

When Should Photographers Work for Free

Beyond the Image Podcast

When should photographers work for free? If you've followed me for anything length of time, you've seen the numerous videos and posts I've done about cheap clients trying to take advantage of photographers. You would, no doubt, asssume I would be diligent about saying that no photographer or creative should ever work for free. But that is not what I feel at all. In this episode of the Beyond the Image podcast, I chat about the times when photographers and creatives should consider taking out the camera without being paid. What do you think? Connect with me on my website or Instagram

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I have Laura Mak with me today who is a fitness expert, content creator, and just all around awesome human being. Laura has been in the fitness industry for over 25 years, including being a collegiate NCAA gymnast and personal trainer.

Laura and her business partner are starting a podcast and seeking more help via James.

GOAL: A successful podcast launch.

IN THIS EPISODE

Hear James go through helping Laura with different aspects of the podcast that will make a huge impact in the long run, along with answering all her questions.
Why you need a clear and specific promise when launching a podcast or service.
How to stay consistent and nail down important details that make your product or service successful.
How the name and logo of your product or service plays a big role in first impressions.
Having a great launch strategy and working backwards from the launch date.
Why and how you should hype up your product or service launch weeks before the launch date and how it helps.
Getting great ratings right away once you launch your podcast and how to get extended promotions.
Headlines and body copy in your product or service matters!

“It’s not about likes and follows, it’s about engagement.”

CONNECT WITH LAURA

Website: Living Fit Now – with Laura Mak (lauramakfitness.com)

Instagram: @lauramakfitness

Facebook: Laura Mak Fitness

HUGE ANNOUNCEMENT: WE HAVE OPENED EARLY BIRD PASSES FOR THIS YEAR’S FITPOSIUM!

Details: September 16-18th, 2021 in Phoenix, AZ. Both virtual and in-person passes will be available. Early bird pricing will be available for 2 weeks. 100% all about how to get published.

All details are live HERE: https://fitposium.com/

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

ALSO...

We have re-opened the Get Amped Mastermind.

A little about the Mastermind:

Brings together entrepreneurs to connect and support each other.
Dozens of entrepreneurs have 4x, 6x, 10x their income since being a part of the mastermind.
It’s a brand new and revamped mastermind.
A deep dive, strategy session with me followed by 6 months of focused and efficient work with monthly meetings to do work
A photoshoot with me so I can help you build marketing materials for your brand and business development.
Real work to focus on reaching results.

Apply at getampedmastermind.com or text me at 408-605-3254 and book a free discovery call with me so we can chat about your goals and see how I can support you.

Share this podcast with a friend and remember to leave a 5-star review!

For more, visit jamespatrick.com

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