BTI # 268: How to Leverage Google My Business with Craig Staley
Release Date: 08/04/2021
No BS Approach to Business Development with Vanessa Joy
Beyond the Image Podcast
Business development is likely the most stressful element of a photographer's career. Having to market and sell while navigating the relentless fear of rejection is what separates those who are able to successful grow their careers from those who continue to struggle. Well, let's fix that, shall we? My guest today on the Beyond the Image podcast is Vanessa Joy. She has worked with thousands of photographers not only in mastering their craft, but to actually build a sustainable business. Vanessa is a Canon Explorer of Light and has generated a multi-million dollar photography business working...
info_outline![[FREE GUIDE] Legacy Planner Annual Goal Strategy Guide show art](https://assets.libsyn.com/item/34417900?height=50&width=50)
[FREE GUIDE] Legacy Planner Annual Goal Strategy Guide
Beyond the Image Podcast
The last planner you will ever need! Plan out your year, months, weeks and days with The Legacy Planner to get more done, stay on track and chart out your most successful year ever! Why do some individuals seem to possess the capacity to consistently achieve great things in their lives, while others tend to struggle? Perhaps you have wondered the same thing and questioned what specifically separates the two groups. If we are to believe musings from the infinite parade of social media memes, then each of us are already abundant with endless potential. Yet despite that potential, for some...
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I Got Scammed
Beyond the Image Podcast
Early in my career I got scammed by a client who hired me to photograph an event for his company, and then never paid me. His company eventually disappeared and two decades passed until I came across him again. He had relocated, launched a new company and was on the cover of a pay to be featured magazine. What happened next with the magazine was really interesting. [NEWS] The Legacy Planner is newly updated for 2025! Get your copy now at
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Your Watermarks Suck
Beyond the Image Podcast
The last time I dared talk about photographers using watermarks, I got a few (okay, a lot) of angry messages. But I hope this time you hear me out on why watermarking your photos is a futile effort that only satiates ego and does nothing to actually help your brand or business. https://jamespatrick.com/
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Getting Fired by Clients
Beyond the Image Podcast
By default we only want to share our wins and successes. The fear is that if we are open and honest about projects that don't go well or client experiences that are not stellar that it will somehow reflect negatively upon us. The truth is, when we only share the positives about our careers, it gives a false aspiration of what a creative career truly looks like. Throughout our careers we will lose more work than we will ever win. That is the simple math of it. And once we acknowledge that reality - we can begin to look at losses as not failures but as opportunities to learn and improve our...
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Photographers Give Terrible Advice
Beyond the Image Podcast
When I am in the mood to torture myself, I hop over to Photography Facebook Groups and read the comment sections whenever a photographer asked for help, support or advice. The inevitable result is a barrage of awful keyboard critics giving the worst advice pretending they are being altruistic and supportive - but in reality just trying to keep others out of the industry they believe they are at the center of. In this episode I discuss what happened when a photographer made the mistake of asking for help. https://jamespatrick.com/
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Nightmare Photo Shoots **Halloween Special!**
Beyond the Image Podcast
I selected 13 (of course) of the most terrifying photo experiences I've had in my 20+ year career. Everything from having people physically assault me to say I'm too young to be a photographer. Enjoy my awful memories while I go into an anxiety attack reliving these horrific experiences. https://jamespatrick.com/
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How to Ask a Photographer to Work for Free
Beyond the Image Podcast
Okay don't get too mad at me for this episode! It is not that I am encouraging photographers that they have to work for free. But I wanted to dissect how someone could professionally and respectfully ask a photographer to collaborate or provide services at low-to-no cost. https://jamespatrick.com/
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Competition in Photography
Beyond the Image Podcast
How do we best compete as photographers in a way that supports the community and industry as a whole? And what happens when photographers go against that supportive environment and try to harm other's businesses? In this episode of the Beyond the Image podcast, host James Patrick discusses both sides of competition from healthy to unhealthy. Connect with James Patrick at https://jamespatrick.com/
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When Should Photographers Work for Free
Beyond the Image Podcast
When should photographers work for free? If you've followed me for anything length of time, you've seen the numerous videos and posts I've done about cheap clients trying to take advantage of photographers. You would, no doubt, asssume I would be diligent about saying that no photographer or creative should ever work for free. But that is not what I feel at all. In this episode of the Beyond the Image podcast, I chat about the times when photographers and creatives should consider taking out the camera without being paid. What do you think? Connect with me on my website or Instagram
info_outlineIn today's episode, we’re talking about the power of online reviews. I know when I’m shopping for something online, I am constantly looking to see what people are saying about this product, service, or restaurant before I invest my finances and time into them.
On with me today, I have Craig Staley. He is the owner of HG Site Design and we’re going to chat about how to leverage the power of the reviews your business has and your online reputation.
IN THIS EPISODE
- Hear Craig’s story and how his journey started.
- The importance of doing more than just building a website.
- Why a strategy to get good reviews is important.
- The 3 pack businesses when you Google something and how you can land a spot there.
- Responding to every review, positive or negative, and how it helps your business.
- How to start getting reviews and why you shouldn’t ask for all your customers to leave a review via a massive email.
- Why leaving a review should be insanely easy for your customer.
- Ways to effectively set up Google My Business. And why the category you pick matters.
- The power of blog posts on Google Business.
- Why you should be putting reviews you receive on your website.
- Advice about reviews on Yelp.
- Facts about Google Business and why it’s profitable.
“You have to have a nice website, but you also have to have a strategy to get those reviews.”
Connect with Craig
Email: [email protected]
Ebook & 3 Videos for Google My Business setup and enhancement: www.hgsitedesign.com/gmb
Share this podcast with a friend and remember to leave a 5-star review!
For more, visit jamespatrick.com