90 Failure & Regret
Gratitude Geek | Marketing & Productivity for Female Solopreneurs
Release Date: 08/24/2021
How to Tell Your Business Story on TV | Michelle Rupp
Gratitude Geek | Marketing & Productivity for Female Solopreneurs
Telling your business story on TV isn't just about publicity — it’s about creating a legacy. In this powerful episode, Emmy Award-winning journalist and media strategist Michelle Rupp joins me to break down how to leverage your story to gain earned media, build trust, and create real community change. We unpack Michelle's own experience of televising her heart surgery, why women’s health stories need more airtime, and how small businesses can turn one segment into long-term growth. You’ll learn how to craft an irresistible media hook, tailor your message to the right audience, and...
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Audiobook Narration Leads to Second Act Success | Paul Heitsch
Gratitude Geek | Marketing & Productivity for Female Solopreneurs
What happens when you pivot careers after 40 and land your dream gig? Paul Heitsch knows. A former composer and sound engineer, Paul stepped into audiobook narration later in life—and now he’s narrated over 380 titles, including the Omega Force sci-fi series by Joshua Dalzelle (episode 265). In this candid conversation, Paul shares how he built a thriving voiceover business in his second act, what AI can’t replicate, and how storytelling is still a deeply human craft. 🎧 In This Episode: How Paul found audiobook success after 40 What it takes to build a voice acting career from...
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7 Brain Surgeries, 1 Mission (Advocating for Invisible Condition Patients) | Jeff Pearson
Gratitude Geek | Marketing & Productivity for Female Solopreneurs
Jeff Pearson looks perfectly healthy—but his brain tells a very different story. In episode 276 of Gratitude Geek, host Kandas Rodarte chats with Jeff, a speaker, nonprofit founder, and host of Invisible Condition on e360tv. Born with hydrocephalus, Jeff has endured seven brain surgeries, six of them in just over a decade. But instead of giving up, he and his wife launched a nonprofit, a TV show, a caregiver support network, and a mission to bring hope to others living with invisible conditions. Tune in to discover: What it's really like living with a surgically-managed brain...
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How to Rewrite Your Fear | Fletcher Ellingson
Gratitude Geek | Marketing & Productivity for Female Solopreneurs
In this emotionally grounding episode of Gratitude Geek, Kandas Rodarte welcomes back author and mindset coach Fletcher Ellingson to explore how we can build emotional resilience in a world that feels increasingly chaotic. We dive into Fletcher’s signature framework from his book The Practice of Feeling Good — and unpack how fear is often just a story. Fletcher shares how to identify the root of that fear, reframe it, and begin practicing a new, empowering narrative. You’ll also learn why “feeling good” is a daily practice, not a personality trait or privilege. Whether you’re...
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The ONLY Video Strategy Female Solopreneurs Over 40 Need | Jason Zygadlo
Gratitude Geek | Marketing & Productivity for Female Solopreneurs
Are you a female solopreneur over 40 looking to stand out in 2025? Discover how video can transform your business, build real connections, and help you shine in a crowded market—no matter what you’ve overcome. Jason Zygadlo joins me for episode 274 of Gratitude Geek to explore the power of personalized video, authentic branding, and how his nonprofit ZIGGYSTRONG supports people navigating grief and adversity. Whether you’re rebuilding after cancer, divorce, or loss, this episode offers practical tips and heartfelt encouragement for women in business who lead with purpose. Connect with...
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This is Why 99% of Creators Don’t Succeed on YouTube | Jake Thomas
Gratitude Geek | Marketing & Productivity for Female Solopreneurs
If your YouTube titles aren’t getting clicks, your content isn’t getting seen. Period. In episode 273 of Gratitude Geek, I sit down with Jake Thomas, the self-proclaimed YouTube title nerd behind CreatorHooks.com, who’s written 1,000s of titles responsible for nearly 100 million views. We unpack the psychology of why people click, how to avoid common title mistakes, and how women over 40 can stand out on YouTube without falling into the clickbait trap. Whether you’re launching a channel or stuck in content limbo, Jake’s insights will help you write titles that actually convert....
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Avoiding Costly Solopreneur Mistakes | Roger Pearson
Gratitude Geek | Marketing & Productivity for Female Solopreneurs
You can have a killer product and a beautiful website… and still lose thousands. In episode 272, I chat with Roger Pearson—an IRS Enrolled Agent with over 50 years of experience in business—about the most common (and costly) mistakes entrepreneurs make when it comes to finances, taxes, and business structure. Roger shares the three foundational pillars every small business needs to thrive and explains why even seasoned solopreneurs often miss the mark when it comes to deductions, depreciation, and documentation. If you're a business owner who's ever said, “I wish I’d known that...
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Why Talking About Dying Makes Life Better | Nikki the Death Doula
Gratitude Geek | Marketing & Productivity for Female Solopreneurs
What if talking about death actually helped us live better? In episode 271 of the Gratitude Geek Podcast, host Kandas Rodarte sits down with Nikki Smith, an INELDA-certified death doula and grief coach, to explore the often-avoided topic of dying—and why it's time to stop pretending we’ll live forever. Nikki shares: How a death doula supports the dying and their loved ones What practical tools—like checklists—can ease grief and prevent family conflict Why casseroles aren’t the only way to help a grieving friend How talking openly about death can help us appreciate life more ...
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Unpopular Opinions That Could Save Your Business | Andrew Frazier
Gratitude Geek | Marketing & Productivity for Female Solopreneurs
Is your business stuck because of what you think you know? In episode 270 of the Gratitude Geek Podcast, host Kandas Rodarte sits down with entrepreneurship educator Andrew Frazier to explore the unpopular truths that small business owners need to hear. Andrew shares what thousands of coaching sessions have taught him about: Why not every business should scale The real reason your marketing isn’t working How personal branding beats a business plan What most entrepreneurs get wrong about selling Why financial literacy is a game-changer If you're a solo entrepreneur, microbusiness...
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Human Touch Automation | Chris Troka
Gratitude Geek | Marketing & Productivity for Female Solopreneurs
AI and automation are game-changers, but they can feel a little... well, robotic. In episode 269, I sit down with strategic marketing expert Chris Troka to talk about how solopreneurs can automate workflows without losing the personal connection that makes small businesses thrive. Chris shares his journey from wedding DJ to automation expert and gives real-world advice on blending tech with heart. What You'll Learn: Why consistent follow-up is critical (and how automation makes it easier) How to keep your client communications feeling personal The best CRM tools for solopreneurs...
info_outlineThis week on Be Who You Want to Be: Your Business, Your Life, the podcast for micropreneurs designing your business and your life on your own terms, host Kandas Rodarte is joined by the entrepreneurs’ therapist, Shulamit Ber Levtov.
Shula helps womxn entrepreneurs stay sane as they ride the emotional rollercoaster of running a business. As a former psychotherapist and trauma specialist, Shula brings a unique approach to emotional support and mental health for womxn entrepreneurs by using mental wellness and resilience KPIs.