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Exploring AutoWeb’s Framework To Generate High-Quality Shopper Traffic to Dealer Inventory

Brian Pasch Podcast

Release Date: 09/17/2021

Latest Updates on Cox Automotive Retailing Platform show art Latest Updates on Cox Automotive Retailing Platform

Brian Pasch Podcast

Join me as I sit down with Brett Pomerantz, Sr. Director of Product for Retail Engagement,  to discuss the latest updates to their digital retailing platform. Cox Automotive has been working diligently to integrate all their software platforms and we can now see some of those outcomes in the latest product release. 

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Dealer.com Announces New Audience Targeting Capabilities For Personalized Ad Campaigns show art Dealer.com Announces New Audience Targeting Capabilities For Personalized Ad Campaigns

Brian Pasch Podcast

Join me as I speak with Bob George and Kevin LeSage, as we discuss how Cox Automotive is using their proprietary first-party data to improve marketing outcomes using personalized advertising messages. Their audience data is updated hourly, which changes the game in ROAS optimization. Listen in today.

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Cox Automotive Leads The Industry with Data-Driven Marketing Solutions show art Cox Automotive Leads The Industry with Data-Driven Marketing Solutions

Brian Pasch Podcast

Join me as I sit down with Mike Shean to discuss the latest innovations in digital marketing, personalized messaging, and CRM integrations which leverage the full power of Cox Automotive's auto shopper insights powered by Autotrader, KBB, and DDC websites. This is part one of a three part series leading up to AAAS in Palm Beach, Nov 14-16th. 

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Quantum5 Unveils a Powerful Dealer Training Platform With Proof of Performance show art Quantum5 Unveils a Powerful Dealer Training Platform With Proof of Performance

Brian Pasch Podcast

Join me as I sit down with David O'Brien, President and CEO of Quantum5, to discuss how their modern training platform is transforming how dealers educate their teams and build modern skills needed to sell cars in a digital age. Their platform is unique, powerful, and comes with KPI reporting to show how well it is working. I love their confidence and proof of performance business model. Don't miss this discussion and then check out their website to book a demo.

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Digital Retailing Tools Built by Dealers for Dealers show art Digital Retailing Tools Built by Dealers for Dealers

Brian Pasch Podcast

Join me as I sit down with Steve Zabawa, President and CEO of WebBuy to discuss the latest version of their digital retailing software.  Steve has a clear vision on how to help dealers because he operates multiple franchise stores himself! Don't miss his insights on the future of #automotive retail.

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UNITS by Dealer eProcess: Fast Growing Modern Inventory Management Platform show art UNITS by Dealer eProcess: Fast Growing Modern Inventory Management Platform

Brian Pasch Podcast

I sat down with industry veteran, Yago Paramo, to discuss his professional journey within automotive and the development of the UNITS Modern Inventory Management Platform. It is great to see innovative designs, competitive features, and a very affordable price thanks to modern programming frameworks and cloud computing.  If you want to do more, for less, listen to our discussion today. 

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Discussing the Gubagoo Acquisition by Reynolds & Reynolds show art Discussing the Gubagoo Acquisition by Reynolds & Reynolds

Brian Pasch Podcast

Join me as I sit down with Ryan Osten, COO of Gubagoo Canada, to discuss the recent acquisition of their company by Reynolds & Reynolds. There has been a number of financial investments and mergers in the automotive retailing space, which prompted me to explore the synergies of this new partnership and how it will benefit dealers. Do not miss this conversation. 

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Discussing the CallSource Automotive Acquisition by CallRevu  show art Discussing the CallSource Automotive Acquisition by CallRevu

Brian Pasch Podcast

Join me as I sit down with Charlie Bass to discuss their decision to purchase the automotive dealer accounts from CallSource and what the future holds for their dealer clients. Last month our research report uncovered the importance of recording and inspection call outcomes from marketing investments, but there is much more ahead for this company. Let's peek into the future together. 

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Exploring AutoWeb’s Framework To Generate High-Quality Shopper Traffic to Dealer Inventory show art Exploring AutoWeb’s Framework To Generate High-Quality Shopper Traffic to Dealer Inventory

Brian Pasch Podcast

Join my conversation with AutoWeb executives as we discuss the latest research report that was released by BPE Research on their automotive marketing platform. This is another example of how first-party marketplace data is transforming our thinking on ad targeting and effectiveness to help dealers connect car shoppers with their in-stock inventory.

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Automotive Retail Managers Needs New Metrics and KPIs show art Automotive Retail Managers Needs New Metrics and KPIs

Brian Pasch Podcast

Industry Challenge - it is time we start an inclusive conversation on defining the new metrics and KPIs that will aid managers in improving operation efficiencies for automotive retail operations. I'll start the conversation and hope that other will join the movement to publish a draft set of modern retailing metrics for #AAAS2021 in November.  The metrics should cover variable and fixed operations, so who will join me?

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More Episodes

Join my conversation with AutoWeb executives as we discuss the latest research report that was released by BPE Research on their automotive marketing platform. This is another example of how first-party marketplace data is transforming our thinking on ad targeting and effectiveness to help dealers connect car shoppers with their in-stock inventory.