loader from loading.io

#211: Dr. Roxie Mooney: The Highest Path to Profit is Co-Ideation

Healthcare Entrepreneur Academy Podcast

Release Date: 09/30/2021

#318: Automating Business Processes with Workflow, Tools and AI to Improve Efficiency show art #318: Automating Business Processes with Workflow, Tools and AI to Improve Efficiency

Healthcare Entrepreneur Academy Podcast

OVERVIEW: “Efficiency is doing better what is already being done.” – Peter Drucker   Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, talks about the importance of systems and processes. In business, every single second of every single team member counts, so in this episode, Jason teaches us how to streamline workflows and maximize efficiency and productivity through automation, software, and A.I. tools. Tune in until the end to learn more about Jason's book!   3 KEY POINTS: Document every step of your team's...

info_outline
#317: Get Ahead of the Curve with Video Content & SEO with Jason Knott  show art #317: Get Ahead of the Curve with Video Content & SEO with Jason Knott 

Healthcare Entrepreneur Academy Podcast

OVERVIEW: “It’s important to remember your competitor is only one mouse click away.” - Douglas Warner III Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, sits down with Justin Knott, CEO of Intrepy, a Healthcare Marketing Organization, and Host of the Patient Convert Podcast. In this episode, we dive into Justin's expertise in Marketing Strategy, Search Engine Optimization, and Paid Ads. He shares valuable tips on webpage creation, content creation, and many more. Tune in to learn how to get ahead of your competitors!...

info_outline
#316: The Importance of Unique Criteria and Headhunting Your Manager show art #316: The Importance of Unique Criteria and Headhunting Your Manager

Healthcare Entrepreneur Academy Podcast

OVERVIEW: “People are not your most important asset. The right people are.” – Jim Collins Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, talks about the best practices when hiring for managerial roles. In this episode, Jason recalls his experiences with recent mis-hires, his key takeaways to avoid potential hiring mistakes, and red flags to consider when screening applicants. Tune in until the end to learn more about his recently launched book! 3 KEY POINTS: Don't hire managers with potential. Hire those with...

info_outline
#315: Navigating Entrepreneurship, Challenges, Solutions, and Success with Jason Duprat show art #315: Navigating Entrepreneurship, Challenges, Solutions, and Success with Jason Duprat

Healthcare Entrepreneur Academy Podcast

OVERVIEW: "You have a brain and mind of your own. Use it, and reach your own decisions." – Napoleon Hill Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, talks about the Importance of Critical Thinking as an Entrepreneur. In this episode, Jason shares his process when writing his first-ever book, how long it took him, the challenges he faced, and his "Never settle for less" attitude. Tune into this episode to learn more about his upcoming book launch and how to get a free audio version of the book! 3 KEY POINTS: Master...

info_outline
#314: Joey Ferry: Innovating in Healthcare and Combining Passion with Purpose show art #314: Joey Ferry: Innovating in Healthcare and Combining Passion with Purpose

Healthcare Entrepreneur Academy Podcast

OVERVIEW: "Fortune favors the bold." – Latin Proverb Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, sits down with Joey Ferry, Nurse Entrepreneur, Co-Founder of Frontier Innovations Inc., and Co-Inventor of the Award-Winning SafeSeizure Pad. In this episode, we hear the story of how two innovative minds came together to revolutionize Healthcare through their Entrepreneurial vision. From the challenges they've overcome to the solutions they create, Joey's innovation paved the path toward their "good fortune."   3 KEY...

info_outline
#313: Understanding The Bell Curve of Entrepreneurship show art #313: Understanding The Bell Curve of Entrepreneurship

Healthcare Entrepreneur Academy Podcast

OVERVIEW: “Challenges are gifts that force us to search for a new center of gravity. Don't fight them. Just find a new way to stand.” – Oprah Winfrey Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, talks about the Realities of Entrepreneurship through the "Bell Curve of Entrepreneurship." In this episode, Jason shares his advice on how to deal with frustration as a business owner, a challenge he has faced lately in his business, and how he overcome that situation. 3 KEY POINTS: You won't always be satisfied with your...

info_outline
#312: How to Use the Value Ladder to Scale Your Business From Free to Premium show art #312: How to Use the Value Ladder to Scale Your Business From Free to Premium

Healthcare Entrepreneur Academy Podcast

OVERVIEW: "When the customer comes first, the customer will last." - Robert Half Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, talks about the Value Ladder, a vital strategy to scale your business. In this episode, Jason shares the importance of the Value Ladder, how it can increase Customer Lifetime Value, and the examples of services included in his Value Ladder. Tune in until the end to learn more about Jason's upcoming services and book launch!   3 KEY POINTS: No matter your business, always have free content or...

info_outline
#311: Eric Morin: Building and Scaling a Successful Healthcare Practice show art #311: Eric Morin: Building and Scaling a Successful Healthcare Practice

Healthcare Entrepreneur Academy Podcast

OVERVIEW: “You don’t build a business, you build people, then people build the business.”– Zig Ziglar Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, sits down with Eric Morin, Wealth and Business coach, Forbes Speaker, Author, and CEO & Founder of Tower Leadership. Eric’s passion and wisdom for business are like no other, with expertise able to scale businesses up to tenfold in revenue. In this episode, we dive into the mind of this business expert, his story of becoming one, and his timeless advice for healthcare...

info_outline
#310: A Guide to the Product Life Cycle, Cash Generation, and the BCG Matrix show art #310: A Guide to the Product Life Cycle, Cash Generation, and the BCG Matrix

Healthcare Entrepreneur Academy Podcast

OVERVIEW: Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, talks about the Product Life Cycle and what it means for your business. In this episode, we'll learn how Cash Generation ties in with Cash Usage as Jason elaborates on the Growth Share Matrix and its four quadrants. Tune into this episode to learn more about leveraging your business income!   3 KEY POINTS: Cash Cows are the golden goose that funds your businesses. What you earn from Cash Cows is invested into “Question Marks.” Question Marks either become...

info_outline
#309: The Proper Way To Execute Your Side Hustle show art #309: The Proper Way To Execute Your Side Hustle

Healthcare Entrepreneur Academy Podcast

OVERVIEW: “Good things happen to those who hustle.” – Anais Nin Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, talks about the proper way to execute your side hustle. Coming from experience, Jason shares how side hustles should be done discreetly and wisely when you have a full-time job and the possible consequences of not doing so. Tune in until the end to hear about Jason's upcoming mastermind and book launch!   3 KEY POINTS: When starting your side hustle: Don't burn bridges. Do it discreetly. Do it wisely. ...

info_outline
 
More Episodes

OVERVIEW:

Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast talks with Dr. Roxie Mooney, CEO and Healthcare Commercialization Strategist for Legacy DNA. Roxie is the author of “How Health Innovators Maximize Market Success” and the host of the Health Innovators podcast. She shares advice for entrepreneurs looking to bring innovation to the market. She also offers tips for digital marketing and podcasting, including why every B2B should host a podcast.      

 

EPISODE HIGHLIGHTS:

  • Roxie’s great-grandfather was a pharmacist who had three different pharmacies in New Orleans, but she credits her grandmother—who worked as an Avon saleswoman for 27 years—for shaping her entrepreneurial spirit and path. 
  • Roxie has a bachelor’s degree in communication, a master’s in leadership, and a doctorate in business administration with a marketing specialization. Her doctorate thesis was on the commercialization of technology and innovation in healthcare.
  • She started Legacy DNA in 2010 as a healthcare marketing agency.
  • Roxie highlights the advantages of investing in digital marketing/sales channels and the challenges of working virtually.
  • 95% of innovations that are brought to market fail to reach an adequate level of customer adoption or financial ROI.
  • You must test and validate your business solution. Validate research and customer discovery are mission-critical.
  • Roxie dives into the five “co’s” of product co-creation: co-ideation, co-evaluation, co-design, co-test, and co-launch.
  • Her doctoral research prepared her for the process of writing her book, and she turned her book into an interactive workbook with digital content.
  • Content marketing is important for developing credibility and authority, particularly when you interview influencers. 
  • Be customer-obsessed versus product or service obsessed. 
  • Podcasts are a way to cultivate relationships and deliver value before selling a product prospective clients may or may not need.
  • Roxie talks about the frameworks and resources she developed for early adoption, co-creation, pivoting, and piloting.
  • Entrepreneurs tend to get consumed by their businesses. Make time for family and take care of yourselves.

3 KEY POINTS:

  1. Test and validate your business idea. Even though a problem may exist, this doesn’t necessarily mean you can build a viable business model. It’s mission-critical to conduct validation research and customer discovery. 
  2. A podcast is a trifecta of market research, content marketing, and sales.
  3. Roxie’s tips for creating podcast content and staying consistent include hiring a third party to help you get started, finding the right mix of influencer episodes and sales episodes, and forgoing vanity metrics.

TWEETABLE QUOTES:

“At the end of the day, I really do want to help people.” - Dr. Roxie Mooney

“It’s not about volume, it’s about quality.” - Dr. Roxie Mooney

“Consistency is key to be successful.” - Dr. Roxie Mooney

 

RESOURCES:

Legacy DNA: https://www.legacy-dna.com/

How Health Innovators Maximize Market Success by Dr. Roxie Mooney 

Subscribe to the HEA Podcast: https://followthepodcast.com/hea

Do you enjoy our podcast? Leave a rating and review: https://lovethepodcast.com/hea

#HealthcareEntrepreneurAcademy #healthcare #entrepreneur #entrepreneurship #podcast #cocreation #coideation #innovation #commercialization #marketsuccess #contentmarketing